Marketing Director Resume Sample
Sydnie Kerluke
9438 Julio Road,
Boston,
MA
+1 (555) 697 7697
Work Experience
Marketing Director
02/2016
-
PRESENT
Houston, TX
- Proven experience in marketing with an emphasis on television distribution marketing
- Significant experience in marketing communication as well as cross medium promotion and brand development, preferably across multiple European territories
- Excellent knowledge and experience of briefing, commissioning and managing internal and external creative/design/post-production companies as well as freelancers
- Bright, motivated, proactive; self-starter essential
- Excellent written and verbal communication skills, with ability to work across multiple disciplines, and multiple locations
- Excellent initiative, organisational and prioritisation skills, with ability to work quickly and effectively under time pressure
- Work closely with sales team to formulate and execute business development strategy
- Consider leveraging all customer touchpoints and synergies to maximize the impact of BD initiatives
- Develop and lead business strategy on proprietary programs and events (i.e. Advisory Boards, Thought Leadership, Summits) centered around client needs that advance AOL’s strength in media and ad tech
Regional Marketing Director
03/2010
-
11/2015
San Francisco, CA
- Ideate and develop branded sponsorship opportunities within AOL’s proprietary events to bring to clients and advertisers
- Stay up-to-date on current content marketing trends and incorporate best practices into client’s existing marketing plans and strategies
- Develop strong knowledge of AOL’s media, content and programmatic ad technology business as well as knowledge of key client's business to craft unique, innovative, brand engaging events
- Marketing or account management experience in-house at a digital brand or agency
- An understanding and passion for recognizing emerging trends, creative excellence, and new technologies in media and technology
- Strong and proven track record of successfully managing a variety of different relationships and technical projects
- Self-motivated, team-oriented, very responsible, and focused on exceeding expectations
- Exceptional organizational, presentation, and communication skills, both verbal and written
International Marketing Director
11/2004
-
12/2009
Boston, MA
- Manages time and projects effectively
- Manages up to one direct report
- Mission Advancement: Reinforces the Ys values within the organization and the community. Effectively communicates the benefits and impact of the YMCA’s efforts for all stakeholders. Implements effective systems to develop volunteers at program, fundraising, and policy leadership levels
- Operational Effectiveness: Integrates multiple thinking processes to make decisions. Ensures execution of plans. Assigns clear accountability and ensures continuous improvement
- Develop an in-depth understanding of facility and program members to monitor effective pricing and model habits, interests and use of technology for targeted communication
- Collaborate with Digital Strategy Specialist to track and monitor the effectiveness of marketing campaigns and social initiatives (reach, relevance and influence) and provide actionable and insightful reports for management
- Works with team to create weekly, monthly and as needed measurement reports that capture key performance indicators and actionable insights
- Identify opportunities across the association, including competitive analysis that can be creatively translated and communicated through social media platforms
- Provide insights gained from social media monitoring across the association to help evolve its strategies in a timely fashion
Education
University of Mount Union
2000 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Strong project management skills and demonstrated experience implementing solutions and keeping teams on task and running efficiently
- Proven leadership skills in managing a strong, experienced, and diverse team
- Strong relationship building and communication skills along with a focus on exceptional customer service skills
- Strong interpersonal skills with demonstrated ability to work effectively across different functions
- Very strong diplomatic and conflict resolution skills, including experience managing internal stakeholders with conflicting interests
- Strong communication and presentation skills (verbal and written) including experience in delivering business presentations and writing business proposals
- Strong organization, planning and project management skills with experience managing external vendors and agencies
How to write Marketing Director Resume
Marketing Director role is responsible for leadership, presentation, interpersonal, marketing, analytical, organizational, strategic, business, organization, creative.
To write great resume for marketing director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Director Resume
The section contact information is important in your marketing director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Director Resume
The section work experience is an essential part of your marketing director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Director resume experience can include:
- Collaborate with Digital Strategy Specialist to measure the impact of social media programs and analyze, review and report on effectiveness of campaigns in an effort to maximize results
- Communicate effectively to and with all levels of the organization and customers (strong written and verbal skills)
- Strong reporting and analytical skills, with an understanding of marketing and planning
- Construct compelling arguments, as well as strong command of the English language, correct grammar, and editing skills
- Strong analytic skills and data-driven thinking
- Strong interpersonal, communication, presentation, and influencing skills
Education on a Marketing Director Resume
Make sure to make education a priority on your marketing director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Director Resume
When listing skills on your marketing director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing director skills:
- Demonstrate excellent planning, organizing, strong data analysis and problem shooting skills
- Strong influencing, relationship building and communication skills to ensure good collaboration and prioritization across
- Strong interpersonal and communication skills. Ability to effectively lead and influence across matrix teams
- Strong people coaching and development skills with proven experience leading teams through org changes, high-stress, and periods of ambiguity
- Strong written, verbal communication skills & Inter-personal skills both in Arabic and English
- Strong critical reasoning skills and data analysis proficiencies. Google Analytics experience required
List of Typical Experience For a Marketing Director Resume
1
Experience For Regional Marketing Director Resume
- Strong strategic marketing skills and ability to translate customer insights to strategy to tactics
- Strong PC skills, including Microsoft Word and Excel
- Excellent written and verbal communication skills, including advanced PowerPoint and the ability to present concisely to influence others
- Proven ability to collaborate effectively and project manage multiple key business partners
- Excellent interpersonal skills and Strategic & creative thinking as well as execution
2
Experience For Integrated Marketing Director Resume
- Strong organization building, planning and operations management skills
- Strong analytical skills (data driven marketing capacity required)
- Excellent communication and collaboration skills, and comfortable working in a matrix organisation
- Possesses strong people management skills and thrives in a collaborative environment
- Possesses excellent presentation skills with the ability to engage and excite clients in a polished and professional manner
- Excellent organization, time management, verbal and written skills
3
Experience For International Marketing Director Resume
- Demonstrable experience leading and managing marketing campaigns / branding initiatives and solid knowledge of latest trends and best practices
- Collaborate and influence effectively with internal and external stakeholders
- Superior verbal and written skills, and keen eye for design
- Work in a fast-paced environment and work on multiple priorities required; strong detail orientation helpful
- Ensure that the market performance of the company’s products is effectively monitored and analysed
- Ensure that new products/service ideas are developed and evaluated effectively
- Ensure that approved product launches are effectively implemented
- Proven International Sales/Marketing Experience
- Strong project management and go-to-market program management experience
4
Experience For Experiential Marketing Director Resume
- Transition, mentor and coach the marketing teams to effectively market Cloud Services
- Strong Microsoft PowerPoint, Word, and Excel experience
- Great communication skills – comfortable with technical information and able to explain the value of the technology in simple terms
- Exceptional communication skills – written, verbal, presentation
- Experience with leading effective and motivated teams of 30+ people
- Working knowledge and experience utilizing the digital world, internet, and social networks to grow brand recognition and brand loyalty
- Understanding and strong interest in B2B software products and services
- Marketing strategy and execution experience with specialty in business intelligence, analytics and/or informatics
5
Experience For Assistant Marketing Director Resume
- Understanding of CRM; Salesforce experience
- Demonstrated success in forging, managing, and influencing relationships in a cross-functional (preferably global) team
- Strong leadership qualities – communication, building and leveraging relationships, managing-up, down and across, stakeholder management and self confidence
- Strong track record of building and leading high performance marketing teams
- Study competition, conduct benchmark analysis, an identify market trends. A good knowledge in market segmentation, targeting, and positioning is required
6
Experience For Promotions & Marketing Director Resume
- Demonstrated delivery of market-shaping commercial initiatives, preferably in pre-launch setting
- In partnership with Ubisoft marketing groups, build and execute strong marketing strategy to support the launch of our mobile and console/PC games
- Experience managing and leading remotely located teams
- Demonstrated understanding of marketing strategy
- Experienced people manager dedicated to mentoring and developing the growth of direct report(s)
7
Experience For Marketing Director, UK Schools Resume
- Creative thought leader with a proven track record of inspiring and generating best-in-class branded ideas
- Experience meeting deadlines while managing multiple projects simultaneously
- Several years’ experience managing sizeable marketing teams and budgets, in a competitive B2C sector (retail, travel, entertainment)
- An understanding of what ‘Good’ looks like aligned with the ability to drive excellence across the marketing function
- Marketing and/or promotions experience
- Demonstrated execution of high-impact customer-facing promotional activities
- Strong business acumen and a real commitment to achieving goals and results
8
Experience For Marketing Director of Greater China Central Marketing Resume
- 10+ yrs of experience in corporate marketing or communications environment
- Experience with mobile, social and online marketing
- Retail marketing experience
- Experience at an agency, media company or sales organization where responsible for marketing partnership development, presentation and execution
- Linear, digital and social integrated marketing experience
- Evaluates effectiveness of SMS initiatives through metrics and analysis to make recommendations regarding business cases
9
Experience For Marketing Director, Blizzard China Resume
- Relevant experience within a digital marketing-driven or customer-centric organization
- Experience or interest in delivering customer-centric strategies
- To ensure effective and timely distribution of materials through schools
- Develop and execute overall strategic communications plan that aligns and supports PAE ISR’s mission, vision and priorities
- Experience in a retail industry
- Strong attention to detail and deadlines within fast-paced environment
- Direct advertising and media agencies to deliver upon established objectives, target information, market priorities, seasonality, etc
- Alignment across the LT/ Sales team / Marketing on top Online priorities
10
Experience For Marketing Director, Mexico & Caricam Resume
- Ensure marketing plans are fully integrated and prioritized
- Facilitate quarterly and weekly marketing team meetings to keep team members aligned and accountable on 90-day strategic priorities and daily to-dos
- Technical product marketing experience
- Increase campaign effectiveness by tracking results through post-campaign data analysis and research to evaluate performance
- Develop, prioritize, and implement property marketing strategic plan
List of Typical Skills For a Marketing Director Resume
1
Skills For Regional Marketing Director Resume
- Great people skills, demonstrated ability to effectively lead and direct a team of Marketing professionals
- Strong blend of analytical, decision making and creative problem solving skills
- Analytical and strategic thinker with excellent time management and problem solving skills
- Strong presentation, communication, and critical thinking skills
- Demonstrated skills in managing multiple projects
- Outstanding written, verbal, presentation and editing skills
- Outstanding oral and written communications skills with a
- Proven experience in leading, planning and executing integrated marketing communication plans, with particular emphasis in digital and e-commerce
- Extensive experience developing and validating positioning, category creation, messaging, and competitive segmentation
2
Skills For Integrated Marketing Director Resume
- Proven experience in leading, planning and executing marketing plans, with particular emphasis in retail, digital and e-commerce
- Experience either at an agency managing a team, or client side experience managing outside agencies
- Good knowledge/experience with lean experimentation and identifying customer problems—extracting customer insights
- Demonstrated track record in developing effective product marketing / communications plans
- Relevant experience in Fast Moving Consumer Goods (FMCG) marketing and sales functions
- Demonstrated experience influencing business decisions
- Work and interact smoothly and effectively across multiple marketing channels in a team-oriented environment
3
Skills For International Marketing Director Resume
- Management experience; Proven track record of successfully leading teams in a matrix structure
- Proven ability to establish and maintain honest and effective working relationships with individuals from all backgrounds
- Ensuring effective roll out of marketing campaigns to the field team through plan of action (POA) meetings
- Responsible for LATAM Targeting, Segmentation and Pricing strategies for each product in the platform/specialty, and conducting Market Research to validate
- Asset management including pricing, forecasting, R&D project prioritization and life cycle management
- Experience in hiring, building and retaining top talent—esp. in new markets
- Experience developing the positioning and messaging for products that serve multiple use cases
- Experience creating marketing / advertising materials and brochures
- Experience in marketing, branding, communications, digital marketing, event management, or communications related roles in technology companies
4
Skills For Experiential Marketing Director Resume
- Experience building and integrating a modern B2B MarTech stack: CRM, Marketing Automation, Web, other digital channels
- Proven track record of developing and managing teams in a complex organizational structure
- Digital media planning/buying experience, i.e. SEM, SEO, social, mobile, display, video, programmatic
- Related marketing experience, preferably in business to business (B2B) communications/marketing
- Experience with brand management and creating strategic marketing strategy
- Experience leading demand generation strategies including both inbound and outbound program in both B2B and technology
5
Skills For Assistant Marketing Director Resume
- MarTech stack experience including Marketing Automation, CRM and Analytics platforms and tools such as Hubspot, Salesforce, Google Analytics, DOMO
- Work with internal leadership team to maximize their effectiveness (e.g., coaching, message development, presentation writing, internal meetings)
- Proactive business approach, proven through ability to identify emerging opportunities and create solutions
- Flexibility and adaptability to accommodate evolving priorities and resources
- Demonstrates a holistic understanding of the business operations and scientific/quantitative analytics
- Experience within or with integrated marketing team environments
- Strong capabilities in analysis and synthesis, as well as in problem-solving
- Event strategy and leadership experience, including regional tradeshows and conference management
- Proven track record of leadership and delivering results
6
Skills For Promotions & Marketing Director Resume
- Create an Effective Working Partnership with the RAQA Function
- Demonstrate capability of conducting needs assessments, opportunity identification, and concept development based upon insights and system knowledge
- Inspiring and motivating leader for the Marketing team setting a clear vision and executing against it
- Generating new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
- Planning, organizing and executing major station events including Z100’s Jingle Ball, Broadway in Bryant Park etc
- Guiding the day to day activities of the marketing team. Hire, develop and coach a high performing marketing team
- Working knowledge of digital marketing, strategic and brand marketing
7
Skills For Marketing Director, UK Schools Resume
- Coaching, developing and guiding brand managers and the market communication team to deliver set objectives
- Developing and delivering marketing and communications strategies for ESS
- Participating in the construction of the PC component of an Annual Operating Plan (AOP) setting budgets and commercial goals for the year
- Developing and implementing tactical marketing plans
- Providing strategic guidance on identifying and engaging with media, analysts, and influencers
- Serving as an evangelist for our products through thought leadership and blogging, social media, and speaking
- Monitoring and reporting to circle members and on the performance of various marketing channels, programs and campaigns
- Understanding of financial reporting and sales trend analysis
- Monitoring and analyzing the client base and activity trends to develop hypothesis, strategies and opportunities to drive client and business results
8
Skills For Marketing Director of Greater China Central Marketing Resume
- Driving consistent End-user and Channel Marketing strategies and activities to stimulate market pull and drive preference for Philips solutions & products
- Developing and managing lead generation strategies
- Coordinating with Public Relations to support marketing initiatives
- Providing leadership and direction to marketing support and creative team members
- Benchmarking – maintain competitive fact base; including
- Collecting and analyzing data that supports our solutions in the market to buyers
- Generating new leads through various digital marketing strategies and tactics
- Influencing business strategies and solutions
- Applying innovative approaches to address business problems and solutions
9
Skills For Marketing Director, Blizzard China Resume
- Having fun and a sense of humor
- Marketing in healthcare industry (pharma / device) in an international company
- Creating the Product/Offer and Content
- Supporting overall program approach for various stakeholders
- Communicating goals and tactics to both internal and external audiences
- Performing competitive research to help position us to win more customers
- Clear communications to all levels of management during the planning, implementation and ongoing management of all marketing programs
10
Skills For Marketing Director, Mexico & Caricam Resume
- Support programs through all areas of the Activities Programming Board including staffing events
- Leverages Marketing Mix Modeling and/or attribution modeling to identify optimization opportunities and action plan
- Develops annual marketing plans according to EMEA Diabetes business objectives based on a deep understanding of the markets
- Expert at creating visually compelling, engaging presentations that distill complicated concepts into succinct stories
- Thorough understanding of interactive media and current and emerging marketing strategies
- Ensure overall consistency, cleanliness, and completeness of marketing system data, including CRM, Marketing Automation, etc
- Direct, formulate and supervise development / implementation of all new product plans – including pricing, positioning, & pre & post launch activities
List of Typical Responsibilities For a Marketing Director Resume
1
Responsibilities For Regional Marketing Director Resume
- Exemplary communication and presentation skills, including experience of how to use online to drive sales and leads in a B2B environment
- Extremely strong partnering skills
- Strong indirect and direct influence skills
- Good management and organizational skills- sensibility to human relations and to human psychology
- Prior experience managing B2B2C and/or B2C marketing programs
- Strong leader with proven record of building competent and successful teams
- B2B marketing experience, ideally in a distribution industry. Experience in sales would be advantageous too
- Prior experience scaling a business function
- Necessary computer skills include - Microsoft Word, Excel, Access, Power Point, and Publishing/design
2
Responsibilities For Integrated Marketing Director Resume
- Demonstrated experience managing complex strategic programs and initiatives; technology management
- Communicating and liaising across all functions within the Canadian organization to build networks and leverage strong ideas
- Pricing experience and capabilities
- Experience developing and managing budgets, hiring, training, developing, supervising and appraising personnel
- Experience managing campaigns – including understanding the segment, planning the schedule, managing all parts of fulfillment and tracking.
- A team-building mindset and experience in hiring, mentoring and managing high performing marketing teams
- An understanding of online marketing strategies and technologies. Experience of running online selling platforms
3
Responsibilities For International Marketing Director Resume
- Experience organizing Trade Shows – from planning and advance communication to working the show and following up on leads
- Experienced in building, supporting, and managing resources to enhance our marketing and maximize results
- Experience working with and managing multiple external agencies including advertising, digital, external and internal partners
- Experience leading and coaching high performing teams
- Experience working with cross-functional and global business units defining marketing vision and strategy
- Experience crafting creative briefs and working with creative teams to develop marketing assets
- Experience growing and leading significant growth-focused marketing teams in the enterprise and/or B2B space
4
Responsibilities For Experiential Marketing Director Resume
- Experience managing integrated digital and traditional marketing campaigns, including paid, earned and owned media channels
- Work in collaboration with sales to create effective marketing tools to identify new clients and deepen relationships with existing clients
- Execute strong marketing plans to deploy a best-in-class digital marketing strategy for the field
- Experience in a marketing leadership role within a professional services or consulting firm
- Experience executing marketing projects that resulted in increased brand visibility and sales leads
- Experience creating marketing scorecards, dashboards or other relevant reports
- Experience creating annual marketing plans
- Extensive experience in managing marketing projects
- Experience working with market research and data analytics and utilizing insights to develop new business opportunities
5
Responsibilities For Assistant Marketing Director Resume
- Experience in leading marketing initiatives for a professional services firm
- Select and manage cost-effective outside vendors (such as advertising agencies, direct mail houses, etc.) and closely monitor their performance
- Experience in marketing or related field
- Experience leveraging vendor relationships at a national and regional level
- Strong knowledge of the digital marketing industry, trends and new developments
- Experience in a Marketing role
6
Responsibilities For Promotions & Marketing Director Resume
- Proven track record of growing brands or product lines required
- Experience in supporting business development and sales efforts
- Establish strong cross function relationships with Global Marketing, Product, E-commerce
- Establish and maintain effective relationships with retailers and vendors associated with marketing
- Coordinates and directs advertising and promotional programs and evaluates overall effectiveness
7
Responsibilities For Marketing Director, UK Schools Resume
- Increase customer retention, customer experience and customer upsell/cross sell through communications and engagement with existing customers
- Understand core business of WWT and ASL and prioritize key marketing initiatives
- Experience in a marketing and/or sales capacity
- Experience working within a technology focused business
- Conduct Weekly Meeting with team members to manage priorities
- Experience digital marketing strategy development and execution
- Maintain close and effective relationships with key functional leads at Blizzard headquarter
8
Responsibilities For Marketing Director of Greater China Central Marketing Resume
- Promoting cross-marketing opportunities - encouraging greater learning, communication and sharing of ideas across the Gallagher marketing community
- Working with the brewery and sales teams to create new brands, packaging and supporting communication and POS advertising
- Collecting and analyzing market data as well as conducting specific market researches in order to put forward an insight led activities proposals
- Integrating key messaging and positioning through all collateral materials
- Writing, message development, editorial calendar, publishing, blogging, design of images, video/webinars
9
Responsibilities For Marketing Director, Blizzard China Resume
- Living and modeling Sanofi key values
- Understanding of Selling process, Retail environment and Distribution network
- Organizing and managing sales tools
- Providing marketing plan approvals
- Ensuring accuracy, quality, and consistency of corporate standards for all product marketing assets
- Writing support and development of internal playbooks for WWT and ASL Sales rep training
- Generating speaking and editorial opportunities
- Setting Home Ent international financial targets by title in collaboration with EVP, OPCO’s, Acquisitions team and Finance
10
Responsibilities For Marketing Director, Mexico & Caricam Resume
- Leading the comprehensive development of the platform value proposition
- Drafting of creative and project briefs
- Marketing material gatekeeper and interface with ASL and WWT for requests
- Coordinating the development of video content
- Marketing Expense approx. $100,000
- Writing content for various initiatives is key
- Being responsible with our products 100% of the time to ensure safety and quality for consumers throughout the business
- Collaborating with other markets to ensure consistency and that we are in sync with Canadian needs
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