Marketing Associate Director Resume Sample
Leo Dietrich
3673 Jodie Courts,
Los Angeles,
CA
+1 (555) 524 6863
Work Experience
Associate Director of Marketing
06/2017
-
PRESENT
Houston, TX
- Deliver on EY, BMC and Region strategic priorities; align GTM programs with the Region’s performance agenda and revenue goals; achieve the desired results; communicate the BMC value proposition
- Understand EY’s business; effectively navigate EY’s and BMC’s matrix organization to access, inform and engage the right people at the right time
- Maintain up-to-date knowledge on LS issues, trends and long-term implications for EY’s brand in the sector and its Go To Market approach in particular
- Deliver on EY and BMC strategic priorities; align BMC initiatives with EY’s LS agenda and brand and revenue goals; achieve the desired results
- Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the sector’s strategic goals; engage with leaders effectively to gain sponsorship for activities
- Support the development and implementation of marketing and promotion plans to grow membership, program areas, and fundraising
- Work in conjunction with Membership Director to coordinate member engagement activities such as member initiatives and appreciation days
Marketing Associate Director
05/2011
-
03/2017
Philadelphia, PA
- Coordinate special events and activities as needed
- Supervise marketing interns and volunteers
- Assist in the development of the annual marketing budget and track monthly expenses
- Maintain a calendar with deadlines and proactively seek needed materials to complete tasks on time
- Maintain promotional materials, inventory, and place orders. Research competitive products and prices as needed
- Identify, cultivate and maintain long-standing relationships with national and regional Neurology KOLs, speaker bureau faculty and advisors
- Act as the primary liaison between KOLs and Sunovion Commercial Team, including office-based cross-functional colleagues / teams
- Lead the development of the publication strategy and timely execution of the plan
Associate Director, Nsclc Marketing
03/2006
-
03/2011
Houston, TX
- Advise and support internal functional teams on Phase IV design and development
- Reporting to: Marketing & Communications Director, Accenture Operations
- Working with: Accenture Operations business stakeholders and offering and channel marketing teams, and a range of marketing colleagues across brand management, advertising, events, sponsorship, media, recruitment, digital, as well as agencies and partners
- Core skills: strong creative, analytical, writing, presentation and financial management skills
- Work requirements: minimal travel
- Salary & benefits: TBC
- Lead multi-discipline Business team to recommend integrated demand (marketing, sales, and product related) activities to Leadership team to meet business objectives and improve Consumer Value
- Lead multi-discipline integrated brand engagement team to recommend annual marketing plan strategies, guide plan execution, and identify ways to improve the plan
- Participate and build capability in strategic/higher level subject areas (Business and Brand Strategy)
Education
Fairleigh Dickinson University - Metropolitan Campus
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Demonstrated project management skills. Prior experience working with cross-functional teams and/or in a complex organizational environment is an asset
- Excellent interpersonal skills and ability to work effectively with a wide range of individuals and constituencies
- Strong time management skills, with ability to handle multiple priorities concurrently
- Highly effective presentation skills, written and verbal communication skills
- Strong writing skills in both press release and advertising copywriting styles
- Excellent written and verbal communication skills, including modest copywriting and editing
- Excellent writing, copy editing, and project management skills
How to write Marketing Associate Director Resume
Marketing Associate Director role is responsible for interpersonal, marketing, digital, design, collaboration, communications, leadership, copywriting, integration, retail.
To write great resume for marketing associate director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Associate Director Resume
The section contact information is important in your marketing associate director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Associate Director Resume
The section work experience is an essential part of your marketing associate director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing associate director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing associate director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Associate Director resume experience can include:
- Proven leadership experience in directing successful product launches: including writing and executing the marketing plan
- Superior organizational skills and ability to manage and execute multiple projects, including budget planning and management
- Proven leadership experience in directing new product development and leading project teams
- Pharmaceutical commercial experience, including 5 years of marketing, product management and/or sales leadership experience
- Superior writing and oral communication skills for multiple media channels
- Previous experience with cross-functional management of launch priorities
Education on a Marketing Associate Director Resume
Make sure to make education a priority on your marketing associate director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing associate director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Associate Director Resume
When listing skills on your marketing associate director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing associate director skills:
- Excellent analytical skills -- i.e., the ability to assess diverse data sources and influence decision making based on rational and structured recommendation
- Strong program management skills, leadership, problem solving, teamwork, analytical, and written/verbal communication
- Excellent interpersonal, verbal and written skills required
- Experience in marketing, with experience managing a marketing creative team
- Experience managing web/media activities; demonstrated ability deploying innovative print and digital media
- Agency experience or experience within a setting that requires working with internal client groups
List of Typical Experience For a Marketing Associate Director Resume
1
Experience For Associate Director of Marketing Resume
- Proven experience leveraging market research to uncover insights that have translated into marketing programs with positive revenue impact
- Uses data and consumer interactions to develop a deep understanding of consumer needs—and effectively educate the broader organization about these needs
- Understanding of the evolving reimbursement environment, consolidation of specialty pharmacy/distributors, 340B Hospitals, ACO’s, etc.)
- More than 7 years’ experience in data-driven online marketing (customer lead generation, search engine marketing and traffic analysis)
- Demonstrate comprehensive understanding of the MS (multiple sclerosis) market including competitors, identification of brand growth opportunities and threats
- Experience developing and delivering presentations to various audience levels
- Demonstrated learning agility; comfortable with change; able to adapt to ambiguous and uncertain environment
- Support digital transformation plans, helping to meet Fidelity’s aim to provide the best digital experience in the industry
- More than 10 years’ experience in digital marketing environment
2
Experience For Associate Director, Biosimilars Marketing Resume
- Ensures accurate and effective messaging and targeting on websites to attract and enroll prospective students
- Works closely with the user experience team on all site-related marketing and usability initiatives
- Prioritize workload according to ROI and manage in a complex environment
- Familiarity with design tools including Photoshop; experience with HTML, CSS and other Web technologies
- 18 - 36 months related experience in marketing, promotions, fan engagement, or sales
- Ophthalmology (Retina), Oncology or Rheumatology experience required
- Experience in project management and project tracking
- Demonstrated ability to work independently and manage multiple projects that require collaboration across functional areas
3
Experience For Associate Director, Nsclc Marketing Resume
- Biosimilar and/or Biologic product experience
- Experience in field sales execution
- Demonstrates AAI Values
- Representing IT Marketing and Communications on various project-based teams
- Understanding of video principles
- Understanding of field sales execution
- Budget Management: Be accountable for directing, managing and monitoring spend within assigned budget
- Develop and manage a yearly strategic marketing budget, including advertising budget
4
Experience For Associate Director, Neurology Marketing Resume
- Familiarity with online marketing strategies (including web and email), advertising best practices and data analysis
- Influence and inspire marketing and cross functional peers and senior leaders by generating and implementing new ideas
- Work with business to drive a ‘digital first’ proposition, whilst aligning and supporting non-digital services where these exist
- Sets budget guidelines and deadlines for specific marketing projects and campaigns – managing these projects within budget and on time
- HCP Strategy Lead, including ownership of Strategic Brand Marketing Tools, HCP Research Point, and HCP Promotion Point
- Establishes relationships with key customers, including, clinicians, buyers, group purchasing organizations, distributors, and industry associates
- Manage marketing budget to ensure maximum efficiency of marketing spend based on ROI
- Oversee multiple projects with varying deadlines, using project management systems
- Loyalty to the mission of public education and an understanding of the political parameters involved in working for a public institution
5
Experience For Associate Director, HCP, Marketing Resume
- Takes ownership in problem solving and shows accountability in decision making in line with IHG P&P
- Recommend annual integrated marketing plan strategies
- Develop superior packaging graphics to maximize communication and impact at shelf
- Trained to assist in editing website content
- Shift between micro-details and big picture strategic thinking
- An attitude that welcomes risk-taking and change as necessary to further the museums’ mission
- Successful co-promote or co-marketing commercial relationships
- Develops and executes marketing initiatives/ programs for HCPs to support the brand’s critical success factors
6
Experience For Associate Director, Synagis Marketing Resume
- Brand lifecycle management; including preparation for launch of new potential indications
- Develop mid-long range planning for future market entrants
- Manage HCP conference related marketing activities and society engagement
- Lead and manage a team focused on HCP marketing, both direct reports and within a matrix environment, from a traditional and digital perspective
- Develops and executes strategic and annual marketing plans to drive profitable growth across the businesses
- Develop and oversee the execution of marketing strategies to expand penetration and market share across businesses
- Lead brand strategy development, testing and execution
- Understands how to extract consumer insights using in market and pre-market indicators
- Manages all budgets, logistics, travel and deliverables for over a dozen annual medical conferences supported through Central Marketing
7
Experience For Associate Director / Director, HCP Marketing Resume
- Cultural Contributions: Contribute to a culture of collaboration, trust, and personal development as part of the marketing team
- Collaborate both inter- and cross-departmentally to develop marketing plans and strategies
- Develop a 12-month marketing plan to deliver on awareness, customer acquisition and retention KPIs
- Medical Education Strategy, including speaker faculty management
- KOL Engagement Identification and Strategy, including point for Advisory Boards and other Expert Input Forums
- Product marketing plans and campaigns
- Responsible for executing HCP initiatives/ programs to support the brand’s critical success factors
8
Experience For Associate Director, Ruminant Marketing Resume
- Collaborates with cross-functional partners to bring Brand Strategy to realization through leadership of
- Proficiency with MS Office suite including Word, Excel, Outlook and PowerPoint required
- Develop and execute strategic, integrated marketing plans
- Prepare selling materials to present at seasonal sales meetings
- Prepare marketing proposals for potential acquisitions
- Work directly with authors on online outreach and additional marketing opportunities
9
Experience For Associate Director, Rheumatology Marketing Resume
- Present title plans at weekly and seasonal sales meeting
- Familiarity with marketing automation systems (such as Marketo) and Salesforce
- Participate in recruiting
- Leads pricing work
- US Labeling Point
- Lead concept and business case development for New Product Initiatives
- Participate in creative strategy development with agency and guide creative look/feel
- Project manage jobs as assigned
10
Experience For Associate Director Franchise Marketing Resume
- Assist in University major events and activities as assigned
- Handle complexity and manage several tasks at one time
- Computer knowledge and proficiency in software programs such as Excel and PowerPoint
- Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables
- Identifies strategic market opportunities and makes recommendations to enhance market potential and brand penetration
- Develops and executes the Brand Plan on an annual basis in order to meet objectives for the brand
- Oversees execution of all tactics as it relates to HCPs for the brand
- Manage web/media activities; deploy innovative print and digital media
List of Typical Skills For a Marketing Associate Director Resume
1
Skills For Associate Director of Marketing Resume
- Excellent written and verbal communication skills, in addition to excellent interpersonal and presentation skills
- Excellent oral and written Communications, active listening skills, effective team player and team leader
- International (non-US) marketing experience; additional language skills
- Design skills of any kind; familiarity/experience with Adobe suite (particularly InDesign)
- Driven for Success and record of timely and effective execution in spite of multiple/conflicting priorities
2
Skills For Associate Director, Biosimilars Marketing Resume
- Proven experience in developing and launching new products
- Related experience or equivalent combination of education and experience
- The ability to effectively manage and motivate creative personalities and work together to brainstorm new marketing tactics and campaigns
- Use analytics to access effectiveness of digital communications and continually evaluate strategy and ensure optimum user experience
- Effectively manage forecasting and supply chain
3
Skills For Associate Director, Nsclc Marketing Resume
- Experience as the primary author on sales collaterals and launch campaigns with expertise in creating compelling messaging and ensuring brand consistency
- Responsible for understanding brand health & marketing efficiency and effectiveness and recommending changes to plan based on this info
- Demonstrated emerging understanding of the distribution channels for pharmaceutical products, managed markets and government entities
- Proven ability to hire, train, coach and retain a high-performing and cohesive marketing team
- Experience analyzing business opportunities and developing strategies
- Experience of delivering robust plans for the hospital setting
4
Skills For Associate Director, Neurology Marketing Resume
- Experience developing brand channel strategy and executing against it
- Experience managing congress and conference related marketing activities
- Product management/marketing experience in the pharmaceutical or biotechnology industry
- Experienced with implementing multichannel digital campaigns integrating elements such as CRM marketing, print, display, search, video, mobile and social media
- Experience in digital marketing (Social media, paid search, digital video, PR) and brand marketing, strategy development and consumer marketing required
- A proven track record of developing and executing integrated marketing strategies
5
Skills For Associate Director, HCP, Marketing Resume
- Experience working with analytics and SM reporting tools such as Google Analytics, Hootsuite, and other similar products
- Demonstrated success in creating and managing a work climate of collaboration, collegiality and teamwork
- Experience with marketing academic programs for working professionals
- Demonstrated ability to compose engaging digital marketing content
- Experience representing and advocating for a business or organization
- Experience supervising staff and managing budgets
- Development and/or legal experience and knowledge of gift planning vehicles
6
Skills For Associate Director, Synagis Marketing Resume
- Experience with planned giving software
- Progressively responsible experience in marketing, communications, public relations, or a related field
- Experience working in an entrepreneurial environment with an “all hands on deck” culture
- Three to five years of relevant work experience in an academic setting
- Knowledge of effective use of social media, especially with Facebook, Twitter and LinkedIn
- Demonstrated ability to manage and edit content for web
- Demonstrated ability and knowledge of search engine optimization best practices
- Media and creative agency management experience required
- Experience managing complex projects at the project management level
7
Skills For Associate Director / Director, HCP Marketing Resume
- Extensive experience managing multiple work streams
- Utilizes metrics to collect, analyze and report on the effectiveness and/or ROI of selected marketing campaigns
- Strong initiative and accountability to self and others
- Establish a brand for yourself as a reliable, highly effective and positive collaborator by management and cross-functional partners
- Buy and Bill Experience
- IDN Experience (Inpatient and Outpatient settings)
8
Skills For Associate Director, Ruminant Marketing Resume
- Pharmaceutical or Healthcare experience; preferably in a related industry
- Strong financial acumen with the ability to assess and drive results
- Successful project management experience with the ability to work with cross functional stakeholders
- Experience with Anemia and/or Nephrology
- Experience in Insight/Market Research
- Experience within early brand lifecycle
- Experience related to therapeutic area
- Marketing expertise across diverse consumer channels (paid, owned, earned)
- Track record of Continuous and Versatile Learning, both formal and informal (by observation, by doing, and learning from mistakes)
9
Skills For Associate Director, Rheumatology Marketing Resume
- Lead development and drive execution of both the strategy and marketing plan for the core urology portfolio including the setting of revenue/profit objectives
- Provide frontline training and coaching to 1-3 Associate Marketing Manager direct reports
- Train and develop AMMs through one on one coaching, as well as the development and execution of appropriate department training activities
- Develop digital marketing plans and provide regular reporting on progress towards key milestones and risks
- Establish and maintain expert knowledge of the latest innovations and opportunities impacting the marketing landscape and our partners
- Lead and develop successful marketing programs and compelling consumer insights that drive strategy and influence key decisions and growth
10
Skills For Associate Director Franchise Marketing Resume
- Create multi-touch marketing strategies using digital, SEO, PR, and social media channels to execute on integrated plans
- Partner with EDL’s Associate Director of Digital Marketing, to forecast revenue and track ongoing deployment of budget by media teams
- Responsible for ensuring tactical plan (Advertising, PR, NSM, Digital, media plans) is executed with excellence and on budget
- In-depth knowledge of digital, email, and influencer marketing; understanding of social media platforms, uses, and impact
- An understanding of current advertising landscape trends and tools
- Collaborate with all levels and types of professionals, sometimes addressing competing interests
- Sound understanding of local healthcare system pricing and reimbursement
- Responsible for the performance of a Regional GTM / Marketing team across multiple offices
- Ensure quality execution of the myGPS process, career planning and feedback
List of Typical Responsibilities For a Marketing Associate Director Resume
1
Responsibilities For Associate Director of Marketing Resume
- Works with marketing & sales management, legal, regulatory, medical, market access and market research to ensure appropriate understanding and implementation of the brand strategy
- Experience in the pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience
- Proven track record as a marketing professional with experience in data-driven decision making
- Create, edit, and develop content for digital platforms, focusing on external and internal messaging that supports Arcadia's branding priorities
- Demonstrates acceptable level of performance for all AD, Marketing competencies as defined in the On Track To Success Competency Model
- Helps to ensure strong messaging in all programs and projects to accurately reflect the quality of the products
- Communicates design decisions and prioritization of marketing projects to management team and stakeholders from a data-driven point of view
- Develop marketing copy for all promotional advertising as well as scripting for advertising videos, radio, online, and print spots
- Executes on the marketing vision and strategy set forth by the VP for Enrollment Marketing and Management and the Senior Director of Enrollment Marketing
2
Responsibilities For Associate Director, Biosimilars Marketing Resume
- Maintain the messaging and content of the University sites, ensuring a consistent quality, tone and messaging between multiple authors
- Interfaces with team responsible for designing and implementing Regeneron's Ophthalmology product reimbursement program
- Assists the leadership of the marketing team with the development and management of the marketing budget for the Professional Advancement Network
- Works closely with our marketing automation team to create compelling lead nurture campaigns to our leads and students
- Work closely with all sales force counterparts and gaining insights for sales force needs
- Provide strategic direction to the Market Research team for any needs of the brand. Assists in developing both Qual. And Quant. research studies
- Manages online marketing programs to achieve the college’s image, awareness and enrollment goals
3
Responsibilities For Associate Director, Nsclc Marketing Resume
- Develops professional relationships and contacts with physician experts
- As part of this national leadership team, work to set and meet overarching objectives that support the firm’s business strategy, both nationally and within the various regions (called market segments) across the country
- Lead a national team of managers and their respective teams across various functions, working to connect the dots between all BMC activities and facilitating the delivery of strategic content to our firm’s external target audiences
- This role also includes BMC oversight of the firm’s Growth Markets practice, encompassing the services and programs aimed at middle market and high-growth, entrepreneurial companies
- Developing a strong understanding of firm’s most influential buyer groups, including CEOs, CFOs, Boards and alumni and develop successful programs with these audiences in mind
- Develop strong relationships with the firm’s sector and C-suite leaders, positioning the BMC team as strategic advisors, content deliverers and executors of the business strategy
4
Responsibilities For Associate Director, Neurology Marketing Resume
- Proactively partner with several internet movie distribution platforms to secure incremental title support that impact the consumer’s purchase decision
- Lead the implementation and execution of short- and long-range communication and marketing strategies and tactics spanning admissions collateral and content marketing, advertising, paid search and SEO, social media and email marketing, media relations, etc
- Develop new ways to identify and engage Harris faculty, students, alumni and third-party influencers in Harris' enrollment marketing efforts both online and offline
- Conduct research, analyze data, and monitor industry trends and best practices to implement, test and refine strategies
- Eight (8) years’ experience in the pharmaceutical industry, including five (5) years US pharmaceutical marketing, market access or other relevant experience
- Previous experience in specialty care and/or oncology buy and bill
- Demonstrated ability to lead without authority and achieve results in a highly matrixed organization
- Entrepreneurial mindset/start up experience also valued
5
Responsibilities For Associate Director, HCP, Marketing Resume
- Direct production and strategy for HAA eVENTS, the HAA’s only monthly news and events communication distributed to 250k+ recipients monthly, including developing targeted segmentation strategy and overseeing template redesigns
- Manage the development and delivery of the cattle teams’ annual marketing/financial plans, development and execution of brand communications and allocation of marketing spending
- In follow up to market analysis including the use of Porter’s Five Forces and other tools develop plans to address industry trends, enhance competitive position and execute against our specialization strategy
- Demonstrated good judgment, good analytical, problems solving, strategic thinking and decision making abilities
- Experience and competence in Financial Analysis and basic financial concepts
6
Responsibilities For Associate Director, Synagis Marketing Resume
- The role is based on NYC
- In-depth knowledge of health care reimbursement practices and regulatory requirements
- Monitor/analyze product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand so as to define actions/tactics to advance brand toward its strategic objectives
- Support annual business planning process as per schedule. Present to Senior Management as needed
- Plan media strategies along with company’s sales objectives and focus
- Define, build, and activate Go-To-Market strategies across the product portfolio
7
Responsibilities For Associate Director / Director, HCP Marketing Resume
- Directly manages and coaches team as well as coordinates with functional leaders (e.g. Sales, R&D, Platform Leaders, Medical Affairs, and Finance). Ensures linkage to established business goals
- Creates and implements a continuous improvement approach for the US Vascular Access Management Marketing team
- Depth of Marketing Knowledge over at least 7 years of marketing experience, including expertise in marketing plan development, market segmentation, product launch planning/execution and product lifecycle management
- Proven Strategic Thinking capability, including near-term and long-term marketing strategy development (pricing, positioning, branding, etc.), alternative analysis, and efficient resource management
- Honed Tactical Skills ranging from spreadsheet proficiency, collateral development, demand forecasting, sales/customer training, and market and competitive analysis
- Track record of Creativity in marketing tactic development, problem resolution, and new product identification
8
Responsibilities For Associate Director, Ruminant Marketing Resume
- Leadership Capability/Potential as shown through successful team leadership, ability to influence without authority, and being viewed as a valued advisor/contributor
- Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies
- Manages and implements enrollment marketing web development projects, including enhancements to the main BMCC web site and microsite development; coordinates design, content, development, maintenance, and metric reporting, while taking an active role to maximize effectiveness and performance
- Oversees and administers digital / online recruitment marketing projects from start to finish, ensuring a high quality of implementation while meeting established deadlines and budgets
- Develop and implement project plans and timelines, and coordination of activities such as web enhancements, promotional emails, online ads, web and social media content, videos, and more
- Provides project management of digital initiatives, working with BMCC department stakeholders, IT, creative services, editorial, and other staff, ensuring that project scope and objectives are met
- Collaborating with the Enrollment Management and Admissions team staff, implements the CRM marketing program, as well as, web-based and online campaigns, ensuring efforts are timely and aligned
- Manages the college’s online profiles and lead generation content, ensuring the college is represented in a positive and appealing manner to prospective students and other constituents
9
Responsibilities For Associate Director, Rheumatology Marketing Resume
- Developing and implementing social media strategies to drive engagement with prospective and current students, as well as other college stakeholder audiences
- Stays up to date on industry trends and emerging developments in online marketing and social media
- Participates in BMCC and CUNY meetings as a senior member of the Marketing and Communications team
- Participates in market research projects as needed
- Five (5) to seven (7) years’ experience in pharmaceutical industry, including three (3) years US pharmaceutical marketing experience, brand management experience, management markets experience or other relevant experience
- Excellent organizational, communication and interpersonal skills, ability to access and influence various functional areas, and motivate groups to action through team building
- Proficiency in MSOffice, Outlook
10
Responsibilities For Associate Director Franchise Marketing Resume
- Negotiate with vendors and drive optimal value for brand
- Develop and implement PAH Disease Education strategies and programs that pave the way for Actelion’s branded efforts
- Develops an annual communications plan with specific goals and budgets. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress
- Prepares on a timely basis the monthly sales & marketing "communications" report
- Compares actual accomplishments against goals on a systematic basis and takes corrective action when required
- Manage and directs photography for advertising, collateral and public relations purposes in liaison with the marketing team, the advertising agency and the field marketing department at corporate office
- Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments
- Create new business tie-ups and partners, Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships
- Develops and manages effective agency relationships in support of key initiatives. Selects and refines groups of vendors used for therapeutic area programs and projects. Additional responsibilities include ensuring alignment with therapeutic area marketing teams
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