Director Consumer Marketing Resume Sample
Jovani Heidenreich
8370 Collins Trail,
Los Angeles,
CA
+1 (555) 761 7420
Work Experience
Director, Consumer Marketing
03/2017
-
PRESENT
Chicago, IL
- Develop strategic vision and executional tactics to successfully drive sales to meet company’s sales goals—both in store and online
- Lead the strategic development and operational execution of all national and local consumer marketing plans, communication strategies, analysis and metrics and overall support to the field organization
- Analyze sales and metrics and use this data to drive company initiatives and sales. Develop benchmark criteria to measure the effectiveness of all programs
- Responsible for Agency and Vendor relationships and contracts. Annual expense budget exceed $5M a year
- Regular high level interaction and presentations to college and university administration as well as BNC Executive Leadership and Senior Field Management
- Lead and Manage in house Creative Services team
- Responsible for 7 Direct Reports and overall team of 10 ppl
- Lead extensive cross functional engagement with GM, textbooks, trade books and digital higher education teams to drive market share/sales
Associate Director Consumer Marketing
11/2013
-
11/2016
Chicago, IL
- Responsible for brand voice and overall messaging to customers
- Develop strategy for each consumer segment in order to build relationships and drive sales Work with our research team to develop studies, which provide insight into marketing tactics
- Manage voice, strategic vision and messaging to our digital community of nearly 8M customers. Channels include mobile app, paid ads, social media, email
- Framework for reporting (ongoing)
- Establishing maximum impact channel mix - for short and long term
- Drives the strategic design and execution of the strategic plan for consumer marketing
- Responsible for the proactive talent management of the team
Associate Director, Consumer Marketing
07/2006
-
07/2013
Phoenix, AZ
- Partners with global consumer, marketing and sales leadership to define and develop global consumer care strategy and capabilities
- Responsible for recruitment, selection and onboarding of key consumer marketing team talent
- Collaborate on improvement for IT, telephony and data processing systems that improve the efficiency of Direct-to-Consumer activities
- Partners and leads cross-functional, internal and external stakeholders when managing consumer programs in partnership with field sales, key accounts sales, product marketing groups in Continence Care and Ostomy Care, and regional or national patient / end user organizations
- Proactively partners with key external partners patient/end user organizations to develop, implement and track progress of campaigns and marketing programs
- Develops and monitors strategic programs to drive end user acquisition and end user retention in collaboration with internal and external business partners
- Leads various projects, campaigns and analysis to maximize the number and value of leads
- Responsible for budget strategy and enforcement
- Communicate and translate a vision into action in an effort to harness engagement and drive both individual and team performance
Education
University of California, Santa Barbara
2002 - 2006
Bachelor's Degree in Related Field
Professional Skills
- Excellent communication skills and strong oral and written skills
- Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
- Strong ability to demonstrate leadership, coordination and project management skills
- Detail-oriented, strong work ethic excellent written and oral communication skills
- Highly effective communication skills, with demonstrated ability to articulate strategic thinking and influence stakeholder understanding and buy in
- Strong analytic capability and planning skills. A comfort level in managing process and discipline through the organization
- Strong interpersonal, oral and written skills and the ability to interact professionally representing Sanofi Genzyme
How to write Director Consumer Marketing Resume
Director Consumer Marketing role is responsible for leadership, interpersonal, organization, advanced, presentation, training, retail, finance, integration, database.
To write great resume for director consumer marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director Consumer Marketing Resume
The section contact information is important in your director consumer marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director Consumer Marketing Resume
The section work experience is an essential part of your director consumer marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director consumer marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director consumer marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director Consumer Marketing resume experience can include:
- Guides the executive team during strategic planning and situation assessments by incorporating consumer learning into brand strategy and providing direction regarding brand progress and opportunities
- Collaborates with marketing colleagues to determine where our brands have license to play, using current consumer perceptions combined with new platform exploration
- Guides brand leadership in prioritizing opportunities. Makes recommendations grounded in consumer knowledge and guided by a broader understanding of the business
- Experience in B2C marketing, digital experience development and marketing/advertising
- Demonstrated experience in recruiting and managing marketing resources
- Demonstrated experience in managing external marketing resources, e.g., agencies, media buying resources, etc
Education on a Director Consumer Marketing Resume
Make sure to make education a priority on your director consumer marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director consumer marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director Consumer Marketing Resume
When listing skills on your director consumer marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director consumer marketing skills:
- Demonstrated effectiveness working on multiple projects simultaneously with a strong sense of accountability and urgency
- Strong oral and written communication, negotiation, and problem solving skills
- Effective communication and high-impact presentation skills
- Strong communication and interpersonal skills along with the ability to work well with others
- Strong interpersonal skills, and the ability to function well in a collaborative, team-oriented environment
- Proven leadership and management experience with building consumer marketing launch strategy and plan
List of Typical Experience For a Director Consumer Marketing Resume
1
Experience For Director, Consumer Marketing Resume
- Lead the digital marketing and social strategy side by side with direct report. Oversee the execution of social calendar, programs, and partnerships. As part hereof, lead GLAMGLOW’s content/video/creative asset development side by side with Creative with a global lens
- Work closely with Visa’s creative and media agency partners, as well as internal Visa functions (e.g. Comms, Product, MS&S, I&SP) to deliver regional communication strategies that maximize the opportunities provided by new media and data partners and content delivery platforms
- Develops offensive competitive strategy and tools that effectively position products within the portfolio
- Commercial experience in the biopharmaceutical healthcare sector, including 3 - 5 years of marketing experience, consumer and/or HCP
- Leadership experience managing a marketing and advertising account team
- Manages marketing team to ensure prioritization, organization and efficiency. Guides forecasting, strategy, messaging and creative direction and execution
- Cultivate strong relationships with customers both internal and external, while developing deep market insights
- Global Marketing team to advocate for content needs to drive consumer marketing strategy
2
Experience For Associate Director Consumer Marketing Resume
- Understands dynamics of competitor pricing and Florida Hospital positioning in the market related to value
- Work closely with the rest of the marketing team and other company departments to ensure a coordinated approach to marketing campaigns
- Maximize the use of company marketing assets such as digital customer acquisition and social media marketing
- Review and approve all advertising elements, including print, outdoor, TV, radio and online executions
- Act as expert and champion for new media, new technologies and their role in the Brand’s marketing mix
- Reports to Senior Director, India Marketing
- Own the development of the Strategic and Tactical Innovation roadmap and delivery of the new products and new designs for existing propositions and products
3
Experience For Associate Director, Consumer Marketing Resume
- Responsible for monitoring franchise competitive activity
- Develops product positioning and core messages
- Provides Leadership for System-wide Mass Media Campaigns. Leads task teams in strategic direction, multi-campus integration and branding
- Lead of loyalty program initiatives in partnership with Global Marketing and Digital teams
- Head of sales for Open Sell Channel, Department Stores and NARS freestanding stores
- DCOE and DSS to provide CRM analytics to inform marketing strategy
- Translate the value propositions for SilverSneakers, Prime and WholeHealth Living and manage the use of the core brand materials across the organization
- Analzye financial documents, business plans, and marketing research reports
4
Experience For Senior Director, Consumer Marketing Resume
- Maintains in-depth understanding of profitability by campus and service line
- Conceive and coordinate marketing campaigns alongside consumer partners
- Monthly reviews of all campaigns and presenting to leadership on a quarterly basis
- Market research and benchmarking of target markets, analysis of company products in relation to competitors
- Understand key advocacy groups supporting specific tumors
- Drive the US Diabetes Franchise family to become a leader in engaging consumers digitally
5
Experience For Director, Consumer Marketing, Universal Kids Resume
- Evaluate key investments in DTC advertising, digital, mobile and social media engagements and determine optimal promotional investment
- Develop content rollout strategies for new and returning series in partnership with Creative and Social teams
- Lead and manage direct and indirect teams and external partnerships to execute key marketing initiatives
- Develop a deep understanding of the Gout patient/consumer targets and journeys
- Develop and execute patient promotions and education across traditional and digital channels in the US to communicate our brand’s benefits and value
- Collaborates with Card Services marketing colleagues to support overall Card Services product market messaging, consumer adoption goals, and the Consumer experience initiative
- Makes strategic and tactical recommendations grounded in consumer marketing knowledge and guided by a broader understanding of the payments business
6
Experience For Director, Consumer Marketing, Australia Resume
- Lead the team in the development and execution of FI marketing assets driving consumer adoption of all applicable Card Services products
- Provides strong leadership and serves as an example of the company’s culture and brand by providing inspiration, motivation and guidance to the subordinate staff
- Lead the growth of Philips Avent’s global businesses
- Interact with various disciplines including Professional Marketing, Innovation, Technology & Development departments, International sales organizations, Design, Manufacturing units or external suppliers, Marketing management and Marketing communication
- Develop engagement programs that put brand at center of culture and drive love of Levi’s brand
- Source, develop, and execute key marketing campaigns for DNG’s partners across with the objective to increase customer acquisition, engagement, and brand awareness
7
Experience For Director, Consumer Marketing for Popsugar Resume
- Designs and executes annual plans
- Develops primary and secondary research strategies
- Interprets direct market analysis
- Analyzes and projects primary and secondary market research for franchise
- Maintains appropriate level of field sales and leadership interface
- Reports strategy and performance to senior managers in organization
- Influences senior management to align resources for business unit
8
Experience For Director, Consumer Marketing Insights Resume
- Leadership of System Strategy for contract media, including contract negotiations, oversight of Florida Hospital market presence and system media coordination. Serves as Liaison with contracted Advertising Agency
- Provides leadership for the development of strategic vision and direction for the integrated planning and execution of Florida Hospital Orlando, Institutes of Excellence and Service Line marketing plans including: advertising, marketing, community relations, special events, media, sponsorships
- Provides concise and relevant information to senior leadership to assist in the development of the strategic planning process
- Responsible for the strategy, development and execution of the Lemtrada Consumer marketing plan, including leading the consumer annual brand plan and budget development
- Drive innovation for marketing Lemtrada, contribute new ideas and approaches with a considerable focus on digital channels and help build a cutting edge marketing team
9
Experience For Director, Consumer Marketing, Card Services Resume
- Based on organizational needs, lead high performing team, including coaching, motivating, and developing direct report(s)
- Understand key market trends and competitive environment to develop proactive strategies
- Foster strong partnerships with medical affairs, market access, marketing operations, sales, market research, legal, regulatory, advocacy and other functions to ensure aligned objectives, understanding and implementation of the brand strategies
- Lead key initiatives such as the Lemtrada ambassador program, consumer message evolution, CRM program, social and digital media strategy & plan, as well as consumer programming strategy
- Experience in a senior level leadership role with a successful track record in building and managing the marketing function
- Lead the Consumer brand planning effort for LINZESS and DUZALLO, including the design and implementation of innovative marketing and communication strategies
10
Experience For Director, Consumer Marketing , MAC Resume
- Support development and ongoing optimization of Media plan with a focus on advancing our learning and impact in digital, social and point-of-care programs
- Lead programs as assigned by leadership including marketing development track, POAs, congresses
- Manage annual budgets, ensuring strategic allocation of funds
- Project lead for REMS improvements and related lab services working close with internal and external teams
- Drive the development of creative concepts and messaging for research and tactical execution
- Collaboration, partnership and influencing
List of Typical Skills For a Director Consumer Marketing Resume
1
Skills For Director, Consumer Marketing Resume
- Strong problem solving, teamwork, analytical, and written/verbal communication skills
- Strong critical thinking and ability to make a compelling recommendation based on strong rationale and disciplined analysis from multiple sources
- Demonstrated experience developing marketing strategies and tactical plans
- Experience leading complex patient CRM support programs with strong understanding of the patient journey
- High-quality and advanced communication, facilitation, presentation and writing skills for audiences at all levels
- Demonstrated ability to think creatively, while being able to demonstrate clear business case for new campaigns and initiatives
2
Skills For Associate Director Consumer Marketing Resume
- Coaches and develops consumer marketing insights teams’ skills
- Effectively articulate and gain support for new thinking and strategy shifts, and lead change throughout the organization when appropriate
- Proven track record in product/brand management with experience in various stages of the product lifecycle (i.e. launch, growth, maturity, decline)
- Own and effectively manage cost center budget, on-target and on-time expensing
- Successful track record of developing a high performing team(s), including the use of effective coaching and employee development strategies
- Proven track record of planning, developing, launching and optimizing digital and social media plans
3
Skills For Associate Director, Consumer Marketing Resume
- Marketing experience, preferably a blend of consumer marketing, digital campaign strategy, and eCommerce marketing
- Hands-on experience with key digital marketing channels such as SEM, remarketing, email, and social media marketing
- Proven success using marketing automation to build email programs to drive engagement and sales
- Strong strategic thinking competency, paired with advanced numerical reasoning ability
- Digital and social advertising experience, including knowledge of various ad online units/formats and creative development/production process
- Demonstrated strengths in analytical thinking, problem solving, project management and executive presence are required
4
Skills For Senior Director, Consumer Marketing Resume
- Strong understanding of integrated marketing across various channels
- Work closely with external advertising and design agencies and spearhead exciting and effective campaigns
- Experience leading promotional and multi-channel media planning for all consumer channels for assigned tumors
- Experience interpreting consumer data and analytics to ensure ongoing optimization against strategy and campaign goals
- Proven success with using web and campaign analytics to measure success and optimize conversions
- Good understanding of the concepts of brand and system contribution and P&L
- Demonstrated success in working with matrix teams
- Previous experience working in a Joint Venture/Alliance
5
Skills For Director, Consumer Marketing, Universal Kids Resume
- Demonstrated success working in a cross-functional team environment
- Experience with specialty products requiring a REMS program
- Experience working with or for Patient Provider Service Teams
- Proven track record in a commercially-aligned function (sales, marketing or equivalent)
- Consumer marketing and/or consumer promotions experience
- Pharma / 2 years of leadership pharma marketing and promotions experience
- Digital media and DTC marketing experience
- VP Marketing Americas to align on strategic priorities and business objectives
- Customer facing/sales experience
6
Skills For Director, Consumer Marketing, Australia Resume
- Develop a strong marketing team with an emphasis on talent development
- Solid understanding of social and digital media to evaluate recommendations that align to target audience
- Previous biologic launch experience in North America
- Experience in asthma/respiratory market dynamics
- Experience in pharmaceutical brand/product communications
- Strong business and science background
7
Skills For Director, Consumer Marketing for Popsugar Resume
- Experience and record of success in senior marketing management and business development
- Entrepreneurial skill and ability to take initiative
- Strong knowledge in Japan market intelligences (Consumer /market/industry)
- Be segment expert. Identify the consumer’s needs, priorities and desired outcome
- Promotional experience to include bringing materials through Legal, Regulatory, and Medical review boards
- Experience with external marketing and advertising agencies
- Experience in managing creative, production, brand and media tactics
- Partner with Market Research and Analytics to qualitatively and quantitatively validate creative and in-market performance to inform optimization opportunities
8
Skills For Director, Consumer Marketing Insights Resume
- Strong working knowledge of competitors, technology, new physicians and competitive landscape
- Experience with DTP / DTC campaign development and execution
- Engage with consumer promotions team to prioritize and ensure execution against brand plan
- Experience with presentations to Sr. Leaders with exceptional executive presence
- Define and drive the optimal Consumer Experience for the Diabetes patient
- Execute the STEGLATRO consumer experience campaign for launch
- Understanding of pharmaceutical marketing strategies and regulatory/compliance environment
- Understanding of hospital operations and financials
9
Skills For Director, Consumer Marketing, Card Services Resume
- Creating an annual Consumer brand plan (in conjunction with Alliance counterparts)
- Working closely with our co-commercialization partner, to ensure alignment of Consumer strategy and tactics across the alliance
- Understanding market dynamics and competitive set to make strategic go to market recommendations and shifts
- Understanding of market dynamics and competitive set to make strategic go to market recommendations and shifts
- Understanding of direct-to-patient marketing
10
Skills For Director, Consumer Marketing , MAC Resume
- Ensure marketing team maintains appropriate tracking, monitoring and reporting of Return on Investment reports to ensure budgeted growth targets are met
- Work closely with marketing teams to consult on patient messaging and programming and “bring to life” digitally
- Passion for pushing beyond what has been done in the past to identify new ways of approaching ideation, development and marketing
- Lead the positioning, strategy, research, patient journey, media planning, message testing across multiple tumors
- Excels in analyzing and understanding data to drive future actions; able to work with complex data
- Responsible for workflow production, training of new employees on covered jobs, answering job-related questions in one or more areas
- Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard’s suite of marketing assets
- Maintains marketing database with marketing research support
List of Typical Responsibilities For a Director Consumer Marketing Resume
1
Responsibilities For Director, Consumer Marketing Resume
- Demonstrated consistent track record of success and delivering strong results
- Experience leading direct marketing, consumer marketing, consumer loyalty programs and CRM / database marketing
- Is responsible for managing multiple agencies while developing effective marketing and channel plans
- Experience in consumer marketing required
- Brand Marketing Experience required
- Manage consumer tactical budgets and closely monitor performance, ensuring cost effective delivery of all programs
- Work with extended team to deliver effective programs and tactics that meet consumer needs that are valued by consumers, payer, and HCP customers
2
Responsibilities For Associate Director Consumer Marketing Resume
- Work with patient services and other departments to support effective consumer program delivery
- Multiple Sclerosis therapeutic area experience
- Functional Area expertise and working understanding of the marketing process
- Development of strategic marketing plans for all B-to-C marketing
- Collaboration with the HCP marketing team on patient facing HCP programs
- Collaborate with and lead external agencies in the development of marketing strategies, programming, and communication to support key brand initiatives
- Develop, direct, implement, and evaluate strategic, data-driven, integrated marketing campaigns aligned with achieving brand and business goals
3
Responsibilities For Associate Director, Consumer Marketing Resume
- Responsible for the development and management of all marketing collateral materials to support the brand and product teams and the partner locations
- Lead and develop strategies to drive brand awareness, recruit new customers and retain existing customers
- Manages budgets for the system contract media planning and provides leadership for system investments in contract media
- Lead the Digital/Social Marketing and Media channel strategies across South East Asia to drive MasterCard brand preference and usage
- Define and monitor the program performance and determine optimization needs to ensure business and program objectives are being met
- Ensure that we are constantly testing new ideas and content
- Track and monitor key performance indicators, such as patient requests, qualified leads, social media metrics, etc
- Provide the strategic vision and management, and oversee the implementation of objectives, strategies and tactics in support of the product/brand management and partner location management teams
- Build and lead a world-class brand marketing team
4
Responsibilities For Senior Director, Consumer Marketing Resume
- Develop and manage consumer awareness and member engagement through marketing campaigns – both online and off line – in support of the product/brand management and partner management teams
- Develop and maintain competitive information database, as well as, market information on the senior demographic, working with the Tivity Health research team
- Translate the value propositions for Sliver Sneakers, Prime and WholeHealth Living and manage the use of the core brand materials across the organization
- Responsible for strategic positioning, design and production of communications materials distributed to consumers, instructors and partner locations (in concert with the product management teams and the network operations teams)
- Develop presentations for executive leadership to utilize at speaking engagements, BOD meetings, and other internal and external events
- Manage the digital marketing assets of the company
- Provide strategic direction and manage tactical execution through digital and off-line media
- Knowledge of the health and wellness and healthcare industries and consumers
- Creative mindset with the ability to step outside of the box
5
Responsibilities For Director, Consumer Marketing, Universal Kids Resume
- Growth mindset and willingness to challenge the status quo
- Lead development and execution of offline and online consumer tactical plan
- Manage external vendors to support the successful execution of the consumer tactical plan
- Influence, lead, and build alignment with co-promotion counterparts
- Continually optimize the consumer channel mix and the creative and communication architecture
- Identify customer profile segments and develop targeting strategy based on consumer preferences, purchase data and consumer research to drive desired customer behavior with our marketing campaigns
- Develop, manage and continually optimize a highly targeted customer retention strategy to be executed in partnership with internal teams and external agencies
6
Responsibilities For Director, Consumer Marketing, Australia Resume
- Leverage field sales and makeup artist insights to inform customer strategies
- Strategically plan, execute and assess the performance of individual CRM programs
- Lead consumer research needs for the U.S. market
- Create, analyze, and inform teams of all key customer KPIs and qualitative feedback and present action plan to impact those drivers
- Executive Director, E-Commerce to align strategy for email and search
- COE to support consumer insight needs
7
Responsibilities For Director, Consumer Marketing for Popsugar Resume
- Serves as a leader in knowledge of the competitive market, working with admin and physician leaders to establish long term goals and a vision for the development and progression of campus, program/ service line
- Provides leadership and serves as a resource for brand development for System, Campus, Institutes of Excellence, and service lines
- OPERATING & CAPITAL BUDGET/FINANCIAL RESPONSIBILITY
- Manages budget for System Mass Media campaigns, and provides leadership at the campus level for campaign activities ensuring strategies align with volume and ROI targets
- Manages Orlando campus budget, provides leadership to marketing Institute leaders ensuring strategies align with volume and ROI targets for the Institute and ultimately the Orlando Campus
- Identifies downtrends, reports accordingly and leads marketing team to develop strategies to maintain and grow/reverse downtrends
- Manages relationships with outside vendors and identifies joint branding and marketing efforts to increase community awareness and positive perception of Florida Hospital
- Leads development of community engagement strategy including partnerships, sponsorships and special events
- Provides career development opportunities for marketing representatives, establishes short and long term priorities and guides career path planning. Meets quarterly to develop personal and professional growth plans
8
Responsibilities For Director, Consumer Marketing Insights Resume
- Develop patient / consumer strategy and content , working cross functionally across the Medical Aesthetics portfolio to ensure an integrated and timely launch
- Solid knowledge of marketing areas including product positioning, marketing plan development and execution, strategic communications, product launch, public and private payer reimbursement environment and life-cycle management
- Successful track record of strategic and tactical marketing
- Engage and acquire new customers using various techniques and approaches
- Use consumer insights to guide the marketing campaigns and inspire high quality creative
- Manage consumer marketing budgets and ensure the resources are fully utilized
- Partner with the Consumer Agencies to develop and deliver tactics, and consumer media plans that support the consumer strategic plan
- Work closely with and manage outside vendors and agencies to develop and execute consumer programs
9
Responsibilities For Director, Consumer Marketing, Card Services Resume
- Partner with Corporate Communications to develop and integrate public relations consumer strategies and programs
- Develop the overall patient strategy for disease education and branded communication
- Promotional material creation (both disease education and brand)
- Website & Media execution, measurement, and optimization
- Analyze data and make sound business decisions
- Strong communication skills and track record of effective and influential presentations, delivering complex messages to external and internal customers, including Senior Leadership
- Management experience; role to have one direct report
10
Responsibilities For Director, Consumer Marketing , MAC Resume
- Deep understanding of all core ecommerce and marketing channels—Both Print and digital . Strong experience in effective and profitable Social Media, Paid Search, E-mail and Mobile strategies
- Proven ability to drive sales in a retail environment
- Direct marketing toolbox (SEO, SEM/PPC, Direct Mail, BRCs, Email Marketing, advanced targeting such as behavioral, content, geographic and re-targeting, CRM, Social Media, Marketing Automation, Rule Based Marketing, Trigger Marketing etc)
- Proven ability to understand complex business and technical concepts and to be able to use good judgment when faced with trade-offs
- Strong scientific/medical aptitude and experience
- Proficient in MS Office, and campaign management systems (here: Oracle on Demand and/or Salesforce.com, Eloqua, Avaya)
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