Marketing Operations, Associate Resume Sample
Jedidiah Durgan
30602 Arvid Hollow,
New York,
NY
+1 (555) 199 3437
Work Experience
Marketing Operations Associate
08/2015
-
PRESENT
Houston, TX
- Drive the annual planning cycle for the Marketing organization, owning the processes, forums, principles and tools for developing marketing strategy and project plans
- Guide processes for ongoing review and prioritization of marketing activities and resource allocation, optimizing for efficiency and effectiveness
- Identify and implement improvements to the strategy development and planning process
- Support development of business cases and ROI analyses based on disparate data sources such as consumer insights, marketing budget and spend reports, marketing analytics, organizational reviews, and strategy
- Provide effective process support to drive and monitor the execution of marketing solutions in a way that effectively leverages the time and effort of marketing leadership
- Own and oversee Marketing’s content pipeline, ensuring the successful planning, delivery, and implementation of content and digital marketing projects
- Lead daily stand-ups, content pipeline reviews, and ongoing planning activities across the marketing team
Marketing Operations Associate, PG&A
05/2010
-
07/2015
Detroit, MI
- Define and prioritize marketing needs and implement processes and systems critical to quality, scale, and execution
- Lead and manage cross-functional communications, workflows, and approvals with various stakeholders, such as Legal, Engineering, and Corporate Security
- Support team leads by planning overall production timelines, project deliverables, resources, and facilitate day-to-day escalations and troubleshooting of issues
- Maintain oversight and tracking of all production budgets and costs; drive quarterly forecasting and planning processes
- Maintain, monitor, and improve KPIs to measure the effectiveness of operational activities, such as output, quality, velocity, and burndown
- Build and manage vendor relationships as needed to ensure the successful execution of projects and elimination of bottlenecks
- Central point of contact and communication for maintaining business processes and relationships with outside contractors (SOW, PO management, negotiation, etc.)
Marketing Operations, Associate
09/2007
-
01/2010
San Francisco, CA
- Create and manage purchase orders and requisitions for different vendors and projects. Including process improvement and optimization of process for speed, efficiency
- Manage the print fulfillment vendor for catalogs and the print marketing fulfillment for the central and AMR team
- Review, upgrade, re-document and manage/maintain marketing communication processes/tools for use within the respective teams. Includes continuous improvement methods to provide better communications and reduce overhead and redundancy. Includes
- Create and manage marketing reports and dashboards for Marketing and other business leaders to assess marketing activity/performance/ROI
- Support budget activity by creating management presentations for annual planning and budget review meetings
- Partner with Enterprise Solutions to improve Marketo (marketing automation platform) functionality and integration with other systems; determine best practice in collecting and extracting meaningful data from these systems
- Analyze SEO effectiveness and enhance ongoing SEO efforts
- Define and implement a marketing Project Management approach for receiving, assigning, and tracking marketing requests and activities
Education
Colorado State University - Global Campus
2001 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Detail-oriented with excellent analytical and problem-solving skills
- Strong organizational skills, including project and time management with proactive attention to detail
- Excellent communication skills. Ability to translate creative needs into a marketing agency’s language
- Highly analytical and excellent communication skills with the ability to distill complex issues into structured frameworks and concrete action plans
- Outstanding copywriting and presentation skills
- Proven ability to manage multifaceted projects to meet objectives, while balancing and prioritizing across multiple projects
- Moderate to Advanced Microsoft Skills (Outlook, Excel, Word, PPT)
How to write Marketing Operations, Associate Resume
Marketing Operations, Associate role is responsible for marketing, training, organization, analytical, reporting, retail, integration, database, procurement, auditing.
To write great resume for marketing operations, associate job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Operations, Associate Resume
The section contact information is important in your marketing operations, associate resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Operations, Associate Resume
The section work experience is an essential part of your marketing operations, associate resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing operations, associate responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing operations, associate position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Operations, Associate resume experience can include:
- Strong analytical skills and demonstrated ability to translate business objectives into requirements, run scoping sessions and think strategically
- Proven experience managing Marketing integration / evolution projects with a solid understanding of Marketing solutions and systems infrastructure
- Solid communication skills: written, verbal, presentation
- Work effectively both in-person and virtually with all stakeholders, including higher-level professionals - required
- Project management experience inside of marketing, specifically within a software company, that includes defining, scheduling, tracking and reporting
- Experience tracking and/or managing budgets
Education on a Marketing Operations, Associate Resume
Make sure to make education a priority on your marketing operations, associate resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing operations, associate experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Operations, Associate Resume
When listing skills on your marketing operations, associate resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing operations, associate skills:
- Experience working cross-functionally in a global setting, defining business priorities and processes, and successfully implementing them
- Develop management/leadership skills through self-evaluation, mentoring, training courses and feedback
- Experience developing and implementing marketing campaigns preferably for a B2B organization
- Skill in defining problems, collecting data and interpreting information
- Experience in SalesForce, especially surrounding reporting and analytics
- Strong interest in pursuing a career in marketing or program management at a technology company
List of Typical Experience For a Marketing Operations, Associate Resume
1
Experience For Marketing Operations Associate Resume
- Experience working with marketing and sales software, preferably Hubspot and/or Salesforce
- Work with the industry's most innovative marketing team to ensure the effectiveness of our marketing strategies and tactics
- Digital Marketing or eComm experience
- Experience managing multiple projects on tight deadlines
- Experience working with Word, PowerPoint and Excel
- Marketing optimization experience
- For prioritized projects / initiatives, support MarTech stack evolution projects through scoping, design, and implementation
2
Experience For Marketing Operations Associate, PG&A Resume
- Identify opportunities to leverage automation to improve marketing effectiveness and recommend process, data and tool improvements
- Develop and manage analytics and team KPIs to measure the effectiveness of Marketing’s activities and the ROI of its expenditures
- Manage the GoPro Soft Goods orders (branded shirts/sweats/hats,etc.) Monitor and work with DCL on orders
- Hands-on experience as a power user of Eloqua
- Strong knowledge of HTML and JavaScript, ability to troubleshoot simple HTML errors
3
Experience For Senior Marketing Operations Associate Resume
- Good command of Excel (pivot table, lookups, formulas), and other database management tools
- Multi-task and prioritize activities - required
- Strong Project and time management
- Drive Marketing FOC product forecasting process & own communication between Marketing & Demand Planning
- Detailed offer set up including updating pricing, terms and conditions, and promotional copy
- Provide training on marketing systems and processes. Be an ambassador for Marketing Operations internally
4
Experience For Global Marketing Operations Associate Resume
- Manage Marketing FOC product order approvals & drive communication & process between Marketing & Demand Planning
- Act as the marketing partner to various businesses internally, including Enterprise Solutions, Portfolio & Practice, Strategy, and InfoSec
- Provide operational support and training to various internal stakeholders to ensure proper execution of sales and marketing programs
- Support overall Marketing Operations team, ensuring all programs + processes are aligned and well documented
- Create HTML emails, landing pages, nurture and drip campaigns, and registration forms from templates while incorporating industry best practices
- Continual development of marketing automation education & required participation in online communities to expand learning opportunities
- Well-rounded marketing technologist familiar with/passionate about industry best practices (inbound/outbound marketing, demand generation, etc.)
- Monitor and adjust operational programming, such as lead scoring, within the Marketo and Salesforce interface
5
Experience For Regional Marketing Operations Associate Resume
- Manage new incoming leads, who are existing clients, and convert those leads to contacts within Salesforce
- Data entry and formatting using Microsoft Excel and similar tools with complex spreadsheets - required. No requirement for creation of complex spreadsheets
- Lead the vendor management process, including contract execution, setup and billing, issue resolution and escalation, and RFPs as required
- A passion for the music, tech, and marketing space
- Oversee all projects leveraging digital collaboration tools (i.e. JIRA, Confluence, Google Docs, AirTable, Slack)
- QA and update content as needed on the Visitor Site leveraging Drupal
6
Experience For Ishares Marketing Operations Associate Resume
- Organize and manage ongoing internal and external communications related to national offers
- Use strategic and creative thinking to offer smart recommendations and streamlined processes
- Familiar with website analytical and testing tools like Google Analytics and Optimizely
- Develop and manage benchmarking reports to measure overall inventory, asset expiration and overall usage of assets within the channel
- Document Salesforce.org Marketing team Martech best practice standards for compliant, impactful use of our MarTech tools
- Expertise with Salesforce CRM and Marketing automation systems
- High energy with the ability to work well under pressure and tight deadlines in a fast paced, changing environment
7
Experience For Marketing Operations Associate With English Resume
- Manage Marketing’s Project Code approval process in Netsuite
- Manage monthly & quarterly Marketing Dashboard – collaborate x-functionally w/ key contributors & hit monthly deadline for CMO review
- Project Manage Launch VIP kits – collaborate x-functionally with Marketing, Operations & IT to ensure kits are created & completed on time for Launch arrival
- Team player, problem solver, fast learner, creative, fun attitude and comfortable with ambiguity
- Track record of operating independently, demonstrating creativity, being detail-oriented, and keeping vendors and deliverables on track in a highly organized manner
- Assist with creation of infographics, reports, ebooks, videos and other content to educate small business owners, and support Yelp’s sales organization
8
Experience For Marketing Operations Associate / Specialist Resume
- HTML knowledge; ability to troubleshoot simple HTML errors
- Persistence and the determination to go against the grain and test new ideas
- Develop/optimize and implement procedural and policy changes to improve operational efficiency within SolarWinds MSP Business
- Actively partner with related groups in product marketing, demand generation, customer marketing, and corporate marketing to facilitate and manage cross-team efforts to turn insights into practice
- Program manage cross-departmental teams as a part of the product release cycle, providing tracking, reporting and communication on required deliverables to ensure they are completed on time and within established processes
9
Experience For Marketing Operations Associate for Success Services Marketing Resume
- Demand creation experience is desirable
- Deliver cross-departmental program management and support for special projects including but not limited to webcasts, content editing, etc
- Analyze and track quarterly budget spend
- Monitor regional and sub-regional performance weekly and report to internal teams and clients regularly
- Perform ad-hoc analysis to predict, measure, and interpret business trends and to inform key decisions
- Strong working knowledge with spreadsheets and capacity to learn and work with databases and technical systems, as well as interface with data systems and engineering teams
- Transform complex facts, figures, and numbers into plain English that is easily understood
- Communicate to various audiences, detailed views and executive views
- Collaborate with team to organize our annual New Products Trade Show
10
Experience For Marketing Operations, Associate Resume
- Analyze and interpret customer feedback and return reports to identify trends. Develop solutions to solve product quality and return issues to reduce return rates
- Run and analyze weekly/monthly reports to create summaries for Product Management and Quality Assurance teams
- Generate, analyze and present ad-hoc reports for management
- Work with internal teams across the marketing organization to build out the quarterly "content room" to review existing content and campaigns as well as planned future content
- Assist in the monitoring of marketing and campaign performance relative to defined objectives, including managing updates of metrics dashboards and creation of reports on progress, problems and solutions
- Collect feedback and input from stakeholders across the organization and actively participate in the ongoing optimization of the marketing planning process
- Gather market and competitive intelligence from internal and external sources to be reviewed and incorporated into larger plan
List of Typical Skills For a Marketing Operations, Associate Resume
1
Skills For Marketing Operations Associate Resume
- Experience executing email campaigns in Marketo or similar marketing automation platform
- Experience working in a pharmaceutical or healthcare advertising environment
- Sales or marketing experience in a coordinator type role
- Excellent knowledge of database, design, Internet software as well as Microsoft Office Suite including Word, Excel, Access and PowerPoint
- Five years of experience in marketing or communications
2
Skills For Marketing Operations Associate, PG&A Resume
- Experience in a top-tier management consultant firm, investment banking, private equity, or in business operations at a top tier tech company
- Direct experience managing an outsourced vendor program at a medium-to-large company
- Experience with editing helpful
- Strong proficiency in Microsoft Office tools, particularly Microsoft Excel
- Create strong recommendations and business context to drive decisions
- Extract, clean, manipulate, validate, and present key trends and patterns in complex data sets
- Understanding of B2B/Enterprise marketing
3
Skills For Senior Marketing Operations Associate Resume
- Manage the procurement and legal process for establishing new Marketing vendor relationships and managing existing ones
- Support the implementation and ongoing administration of the marketing planning process across the Marketing organization
- Outsource contractor/partner management: SOW, budget tracking and analysis, negotiating and monitoring cost/performance balance
- Track Marketing budget & open headcount, and support Marketing leadership, Finance, and HR in optimizing use of allocated funds and headcount
- Develop a cohesive messaging strategy for the various buying stages
- This team is responsible for management, oversight, reporting, and centralized processing of business transactions and activities related to the
- Platform Marketing team's marketing budget
4
Skills For Global Marketing Operations Associate Resume
- Interface with SAP’s procurement teams as needed to process shopping carts resulting in the issuance of purchase orders to supplier/vendors
- A knack for staying organized, particularly when it comes to structuring your work, new processes, and deliverables
- PO tracking, coding and allocations management
- Simultaneously manage multiple ongoing projects with overlapping timelines
- Background or career interest in Marketing and Marketing Operations
- Manage weekly CMO communication to Marketing team, and key Marketing team meetings
- Confident in working independently and assuming clear ownership of projects and processes
- General understanding of FDA regulations for pharmaceutical advertising and promotion
5
Skills For Regional Marketing Operations Associate Resume
- Coordinate resources for successful deployment of marketing campaigns, including
- Execute mailings and campaigns in the marketing automation platform, supporting various stakeholders program objectives
- Assist with design, development and execution of product training programs used by over 1,000 customer-facing employees to sell our products
- Coordinate annual, quarterly and monthly planning meetings of the marketing leadership team
- Coordinate team engagement events and meetings including cross-area information sharing and discussion forums
- Leverage various marketing technologies and systems to understand customer behaviors and develop campaigns that are tailored to their needs at each stage
- Develop customer satisfaction metrics and monitoring processes, and address as needed
- Update and maintain data on a centralized and shared tracker (MS Excel) indicting the existence and status of all spend requests
6
Skills For Ishares Marketing Operations Associate Resume
- Proactively monitor (the status of) entered shopping carts and other requests to ensure appropriate and successful completion
- Communicate the status of spend requests, shopping carts, and other similar requests to requestors and other interested stakeholders
- Is resourceful and takes the initiative to resolve technical problems by a combination of research & consulting with experts
- Working in a professional B2B environment either as Project or Events Coordinator, or Executive Administrator, and/or a combination of each
- Proactive problem identification and solving capabilities
- Tool development and process planning
- Manage Marketing contractor agencies and associated contracts
- Support Marketing Operations leadership across varied initiatives
- Powerpoint, Excel, and business modeling ninja
7
Skills For Marketing Operations Associate With English Resume
- Cross-channel and/or marketing campaign analysis
- Support the AMER field marketing team on a daily basis
- Creation of Statements-of-work for regional marketing projects and programs
- Develop, implement/manage dashboards and reports to assist the management team in resource planning and day-to-day operations
- Monitor, analyze and support various workflow processes for cross-functional marketing projects
8
Skills For Marketing Operations Associate / Specialist Resume
- Conduct analysis and modeling that translates data into actionable insights and supports business development
- Build and maintain HTML templates for marketing communications
- Assist in campaign management within in Marketing Technology systems
- Conduct detailed analysis of customer and competitive data to create product training
- Travel Percentage: Less than 10%
9
Skills For Marketing Operations Associate for Success Services Marketing Resume
- Utilize multiple communication channels (online and offline, website, in-product messaging, sales, etc.) to reach customers at the right time with the right message and offer
- Strong communication skills and a natural inclination to be a great teammate
- Strong skills in Microsoft PowerPoint, Excel, Word and Project
- A strong reserve of self motivation and self-sufficiency, with good judgment to know when to ask questions or request more direction
- The ability to initiate, plan, execute, oversee and complete projects effectively
- Exceptional attention to detail, organization and time management skills
- Relevant experience
- Develop tactics and execution details to drive the customer life cycle
- Create, drive, and optimize campaign performance and its impact on key business metrics including penetration, retention, attrition, customer satisfaction and lifetime value
10
Skills For Marketing Operations, Associate Resume
- Take ownership of delivery against key business metrics by implementing campaign tracking, establishing tests, analyzing results, understanding trends, and translating into future actions
- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
- Additional relevant projects as needed (competitive analysis, research projects, etc.)
- Follow up and be proactive
- Receive, triage, and ensure completeness of inbound spend requests from approximately 100 team members
- Appropriately process spend requests by creating shopping carts (purchase requests) and other similar requests in SAP internal systems and creating and updating related and required master data
- Import and reconcile data from multiple sources
- Periodically review and update data to increase the quality of the data maintained
List of Typical Responsibilities For a Marketing Operations, Associate Resume
1
Responsibilities For Marketing Operations Associate Resume
- Lead weekly marketing team coordination calls to drive projects forward in the most efficient manner by outlining and addressing open-items and ensuring final QA sign-off across multiple channels and systems
- Strong communication skills across multiple mediums to all levels of the organization and provide clear and concise feedback to key stakeholders
- Effective presenter, mediator, collaborator - regardless of org structure or hierarchy
- Experience in a role responsible for interactions with customers on a daily basis
- Demonstrated flexibility – able to shift strategies and tactics when required
- Project management experience in a corporate environment
- Design, create, and test optimized landing pages for a range of marketing initiatives including events, partnerships, and paid advertising
- Facilitate core marketing functions by automating and standardizing high volume, time consuming, and manual processes and tasks
2
Responsibilities For Marketing Operations Associate, PG&A Resume
- Establish best practices for tracking partnerships, advertising, events, webinars, scholarships, content, etc
- Manage reporting dashboards and customer lists to aggregate current and historical Marketing KPIs across multiple properties and dimensions
- Create tracking links for both paid and non paid channels
- Upload new leads and contacts for emerging markets in the EMEA, LatAm, and APAC regions
- Collaborate with the product marketing team, corporate communications team, and events team to ensure campaigns deliver on time and on budget
- Manage day-to-day invoices for the marketing operations team
- Oversee coordination and fulfillment of offers with third parties, CRM team, eComm team, legal, product, tech, content, field staff, supply chain, etc
- Work with finance, SEO and to develop and analyze offer performance KPI reports
- Familiar with Content Management Systems like Drupal
3
Responsibilities For Senior Marketing Operations Associate Resume
- Familiar with project management systems like JIRA and Confluence
- Create and manage technical marketing systems and integrations (Hubspot, Salesforce) and reporting to support the Marketing team’s data needs while maintaining data integrity
- Execute the integration of 3rd party apps into Hubspot & Salesforce
- The ability to multitask in a fast paced, high growth environment
- A desire to enable the pursuit of a better life through education
- In conjunction with the Commercial Banking content strategist, marketing operations manager and senior marketing manager, develop a management and governance strategy for our digital sales enablement channel
- Interface with cross-functional content generators to intake requests for content additions to the channel, and work with them to ensure that content meets the overall brand, sales and governance strategy, as well as ensure compliance with legal and compliance guidelines
4
Responsibilities For Global Marketing Operations Associate Resume
- Manage communications around the channel including answering general questions, communicating technology and asset updates and providing general education to content owners and developers as needed
- Manage training curriculum for employees including development of materials as needed and scheduling/conducting training on a regular basis
- Act as an internal subject matter expert of MarTech tools, processes, and standards
- Collaborate with internal stakeholders across Marketing, Sales, Operations and IT to understand business requirements, perform analysis, partner with various development teams to build marketing solutions
- Collaborate with Marketing, Enterprise Systems, and Customer Success teams to recommend consistent standards for the continue evolution of our MarTech stack use
- Work as assigned with Enterprise System to help administer our ongoing MarTech stack evolution
5
Responsibilities For Regional Marketing Operations Associate Resume
- Coordinate with web team to ensure analytical tracking and performance
- Maintain quality and integrity of marketing’s contact database
- Own pursuit of industry knowledge, best practices and trends as it pertains to marketing automation and campaign management
- Support the marketing operational needs for tier 2 and tier 3 sales accounts
- Compile data and produce campaign reports for the sales and marketing teams for events
- QA newsletters and ensure all client-facing communications are on-brand
- Collaborator, team player, able to work with global cross-functional teams
- Exceptional team player and collaborator who can deliver on the needs of multiple internal and external stakeholders
- Drive Pre-Launch product forecasting and partner with Engineering and Product Marketing to get pre-launch product in the hands of the appropriate Marketing teams
6
Responsibilities For Ishares Marketing Operations Associate Resume
- Support Business Planning Process – create timelines, set up x-functional task forces, communicate key dates, set up Leadership Summits, track down key Exec dates (S&OP, Board meetings, Launch, etc.) and support Director of Marketing Operations in execution
- Create documentation for Marketing processes so that international regions can get educated and informed on best practices
- Attend and participate in bi-weekly regional Marketing Operations calls
- Background in marketing, communications, operations
- Generate and implement test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities to ensure maximum profitability
- Provide day-to-day system maintenance and configuration of Eloqua system
- Highly self-motivated contributor and team player with heavy "bias to action"
- Familiar with Salesforce.com or other CRM applications
7
Responsibilities For Marketing Operations Associate With English Resume
- Monitor and update leads between Marketo and Salesforce
- Work with international teams to establish and document new processes to better manage the lead generation process
- Pull account and account owner information for new contacts and leads as needed
- Review and proofread internal documents, RFPs, contracts, etc
- Proactively follow and tenacity to complete established processes - required
- Clear written and verbal communication in English - required
- Build, leverage and maintain relationships with stakeholders, both internal and external - required
- Exceptional project management and communication skills and a commitment to understanding and delivering on the communication objectives of all marketing campaigns
8
Responsibilities For Marketing Operations Associate / Specialist Resume
- Innate sense of curiosity and desire to solve problems and find alternative solutions
- Attention to detail and get it done attitude; no task is too big or too small
- Knowledge of project management processes, workflow and terminology
- Microsoft Office power user – Word, Excel, PowerPoint, Project
- Microsoft Office user – Word, Excel, PowerPoint, Project
- Learn fast and understand new technologies and changes to processes
- Manage multiple lines of communication and serve as a hub of information
9
Responsibilities For Marketing Operations Associate for Success Services Marketing Resume
- Analytical mindset with the ability to identify and articulate opportunities to optimize processes
- Organize, multi‐task and work independently on several projects
- Provide accurate work
- Develop and own strategic processes within Marketing Operations, including long-term planning, team-wide process improvement, and executive reporting and presentations
- Manage the Marketing team’s budget, including the tracking of actuals and forecasting of future expenses, trend analysis, and management of the PO and accruals process
10
Responsibilities For Marketing Operations, Associate Resume
- Related market/industry experience is desirable
- Familiarity with project management/workflow software and systems (particularly Workfront, Basecamp, Sharepoint and/or marketing automation platforms [including Eloqua, but especially Marketo])
- Closely follow established processes to execute all of the above tasks and activities
- Contribute to the ongoing improvement of the established processes and tools to allow for constant improvement of the services provided, quality of data, and more efficient execution. Contribute to the creation of new processes for the same purpose
- Simultaneously coordinate multiple, high-priority projects
- Experienced with the Microsoft suite (Word, Excel, PowerPoint, Visio, etc.)
- Quick learner and gets stuff done
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