Director Product Marketing Resume Sample
Raphael Jacobs
7033 Jerrod Junctions,
Houston,
TX
+1 (555) 142 5573
Work Experience
Director, Product Marketing
01/2018
-
PRESENT
Philadelphia, PA
- Might be in a stationary position for a considerable time(sitting and/or standing)
- Ensures 100% compliance with GPP’s and establishes appropriate metrics to measure success
- Make firm decisions, and to stand alone. Might have to take tough stances on local issues
- Knowledge of Sabre org structure, good cross-functional executive support, and ability to drive cross-functional alignment and decision making
- Collaborating across groups at Microsoft (R&D, Central Marketing, Business Planning, R&D, Field, etc.) at senior levels to build alignment and execute complex projects
- Understanding competitive trends and emerging customer needs, then quickly applying these insights to inform decisions and drive product planning strategy through to execution and closing the loop with success measurement
- Acting as a technical thought leader and advocate for product marketing team & end users throughout the feature development cycle
Region B.director Product Marketing
06/2013
-
08/2017
Phoenix, AZ
- Leading & motivating a team of high output Product Marketers
- Experience in defining and launching new products and services leveraging the latest technology or acquisitions and defining fresh value propositions for existing product lines
- Proven ability to build, manage and lead product management/owner and engineering resources across the complete software product development life-cycle
- Significant technical expertise in web based applications to drive key architecture and technology strategies
- Adaptable to changing environments that include managing product requirements that span complex products and systems, across multiple product platforms
- Extensive experience in managing program and product realization that successfully takes products from concept to prototype, through development, Beta and broader customer deployment
- Conversant in multiple software development methodologies, including agile development environments using Scrum and Kanban processes
Director Product Marketing
10/2008
-
03/2013
Detroit, MI
- Communicate complex concepts in clear and understandable language to both technical and business audiences
- Experience of SaaS/Cloud product management
- Hands on experience working with Agile teams and framework
- Deep SaaS pricing experience across large device and software systems
- Proven Success with Consumer driven business and all facets of consumer experience
- Proven track record of successfully shipping web and/or SaaS applications
- Develop and manage a perspective on the future of this category and product lines, and be held accountable to maintaining a product pipeline to meet consumers’ needs and overall enterprise revenue targets
- Develops specific sales enablement tools and marketing initiatives that help communicate Ecova’s unique value to the market, continually working to identify areas of opportunity to improve sales enablement content and processes
- Works closely with extended sales team (sales directors, customer solutions, product management) to ensure products are properly positioned for a given account and opportunity, with an emphasis on Ecova’s most important sales opportunities
Education
Colorado State University - Global Campus
2003 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Work with list processing vendors, Marketing, and Research to obtain lists, manage data hygiene, segmentation, merge/purge and data flow for direct-to-consumer communications (emails, notifications, ‘bots’, etc.) and to update database
- Excellent communication skills – including written, verbal and presentation skills
- Excellent presentation skills including demonstration skills
- Outstanding written & oral communication skills, coupled with presentation & influence skills
- Strong mentoring and coaching skills with proven track record of developing talent
- Experience managing people, and excellent interpersonal and communication skills
- Excellent written and oral communication skills, including creating written content (sales tools) and giving presentations to audiences at various levels
How to write Director Product Marketing Resume
Director Product Marketing role is responsible for presentation, leadership, analytical, business, marketing, interpersonal, messaging, public, collaboration, organization.
To write great resume for director product marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director Product Marketing Resume
The section contact information is important in your director product marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director Product Marketing Resume
The section work experience is an essential part of your director product marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director product marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director product marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director Product Marketing resume experience can include:
- Bring quantitative and qualitative insights to leadership to influence product strategy and inform go-to-market plans/product positioning so what we’re building adds the most possible value to our clients and ultimately, the end consumer
- Strong verbal and written communication skills and outstanding presentation skills for a variety of audiences including executives, partners and customers
- Exceptional communication skills, including the ability to write and present concisely and effectively
- Demonstrable experience in building highly collaborative efforts to effectively execute across a large organization
- Strong eCommerce skills and understanding with high-velocity transaction models (eg. Freemium/trial-based)
- Exceptional leadership skills and experience interacting with executive stakeholders
Education on a Director Product Marketing Resume
Make sure to make education a priority on your director product marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director product marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director Product Marketing Resume
When listing skills on your director product marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director product marketing skills:
- Strong written and oral communication skills, interpersonal and teamwork skills, and organizational skills.
- Excellent communication and collaboration skills with global teams. Excellent presentation skills
- Strong written and oral communication skills. Experience in public speaking
- Excellent public speaking, writing, and messaging skills
- Prior experience developing strongly differentiated product positioning and messaging
- Demonstrated experience in compelling storytelling with a strong ability to make the complex simple
List of Typical Experience For a Director Product Marketing Resume
1
Experience For Director, Product Marketing Resume
- Expert Communication Skills:Demonstrable proficiency in customer, analyst & media communications; excellent writing and communication skills
- Strong analytical skills and a demonstrated ability to use data to build and present business cases to key stakeholders
- Excellent team communication, leadership and team building skills required
- Excellent writing, analytical, and communications skills
- Experienced professional able to demonstrate proven success in marketing to the OEM and ODM Bluetooth headphone market
- Critical thinking skills with proven ability to think tactically yet strategically
- Strong leadership skills and an ability to mentor other technical marketing specalists and people leaders
- Exceptional communication skills and experience with executives, analysts and press
2
Experience For Senior Director, Product Marketing Resume
- Strong collaboration skills and the ability to influence Sr. leaders in a highly matrixed organization across Engineering, Sales and Marketing
- Developing compelling materials that effectively communicate insights/strategies and influence decision making
- Developing compelling assets that effectively communicate insights/strategies and influence decision making
- Proven experience in leading all aspects of a product launch including setting the goals, assembling the virtual team and creating all of the required content
- Strong experience in developing simple, customer-oriented messaging and positioning for a technical product based on market research and insights
- Demonstrated 10+ years’ experience in retail product marketing, technology marketing, or other marketing role
- Exceptional product marketing skills - in particular business planning, offering launch management and value proposition development
3
Experience For Senior Director Product Marketing Resume
- Product Marketing and/or Product Management Experience: 5+ years of Product Marketing and/or Product Management experience
- Demonstrated experience in marketing enterprise security solutions required
- Established track record in spearheading successful integrated product launches with measurable resultsExceptional communication & presentation skills
- Creative and analytic skills – ability to identify strategic issues and to hypothesize and quantify relationships
- Effectively communicate marketing requirements to product managers and third party vendors
4
Experience For Associate Director, Product Marketing Resume
- Demonstrated track record of executing global marketing programs that drove acquisition,engagement, and retention with proven results
- Technical marketing and/or product/program management experience with a proven track record of successfully leading initiatives at (global) scale
- Analytical & problem-solving skills to dissect & work through complex challenges
- STELLAR project management skills, with a keen attention to detail
- Exceptional communication skills to serve as spokesperson with analysts, press and executives
- Represent F5 solutions as a credible, engaging global spokesperson to effectively influence key constituents such as customers, partners, press, and analysts
- Understanding of marketing and experience with both direct and indirect business models
5
Experience For Director, Product Marketing Management Resume
- Developing and managing end-to-end lifecycle customer experience across social media, website, trial, reference and repurchase activities
- Managing product delivery calendars with competing priorities across a global organization
- Strong understanding of key marketing functions including demand generation, PR/AR, content marketing, and digital marketing
- Experience developing and executing strategies to transition a company into emerging market opportunities such as Brazil, Russia, India and China
- Experience building, leading and managing teams of A players
- Proven success developing and executing product go-to-market plans targeting Enterprise customers
6
Experience For Associate Director Product Marketing Resume
- Demonstrated track record of success in product marketing, integrated marketing, or marketing communications
- Extensive experience in product marketing which includes setting sales and marketing strategy of products or services
- Experience building, leading and developing teams of A players
- Experience in the IT and/or HPC compute market supporting sales cycles, speaking at conferences, developing partnerships, etc
- Marketing/product marketing experience with a passion for cloud computing
7
Experience For Director, Product & Marketing Management Resume
- Experience managing, developing and leading a team
- Solid understanding of the role product marketing plays in strategic planning
- Demonstrate an understanding of the broader social ecosystem and competitive landscape to develop strategic product feedback and positioning
- Solid understanding of applications and IT infrastructure including, DNS, DHCP & IPAM (DDI)
- Experience working with sales, customers and analysts in presenting the company position and products
8
Experience For Director, Product & Marketing Australia Resume
- Seven to ten years of Marketing Technology and/or related cloud marketing business experience
- Demonstrated proficiency in development and delivery of product marketing plans, messaging and commercial insights
- Knowledge of and experience with digital marketing, web technologies, analysis/business intelligence and B2B marketing tactics
- Experience in leading consumer marketing or brand strategy
- Experience successfully managing product marketing programs in an enterprise environment
- Experience leading the product marketing strategy development and execution for a specific product
9
Experience For Region B.director Product Marketing Resume
- Experience working in the payments space as a marketing leader
- Solid understanding of product marketing best practices and the ability to drive product management best practices throughout the organization
- Experience developing OEM and licensing relationships
- Develop deep understanding of the audience for JobStack through research and gathering insight about targets, user needs and the customer/associate experience
- Hands-on leader with experience recruiting and developing a team
- Skilled in direct customer-facing sales engagements, including executive-level interactions
- Marketing with software product marketing experience
10
Experience For Director, Product Marketing Sagelive Resume
- Relevant marketing experience (preferably in financial services product marketing)
- Demonstrate thought leadership in media and content marketing, the broader online ecosystem, and the competitive landscape
- Experience in product marketing or heavily-outbound product management for sophisticated technologies
- Partner with product managers to prioritize and execute on the product roadmap to align with a parallel long term buyer marketing strategy
- Advocate for a buyer experience that keeps sellers engaged and excited about being represented on the platform
List of Typical Skills For a Director Product Marketing Resume
1
Skills For Director, Product Marketing Resume
- Excellent verbal and written communication skills with strong attention to detail - copywriting and messaging skills are required
- Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives
- Demonstrated track record of strong leadership and attention to detail. Excellent communication skills are critical
- Strong organizational skills with the ability to prioritize multiple, conflicting tasks
- Excellent ability to create logic-driven, data-backed recommendations with an eye towards pithiness; excellent written and oral communication skills
2
Skills For Senior Director, Product Marketing Resume
- Strong ability to think strategically and execute tactically; excellent written, verbal and presentation skills
- Excellent planning, prioritizing and project management skills are essential
- Proven problem solving skills, and comfort in working in an environment with ambiguity is required
- Strong relationship building skills to constructively foster relationships internally and externally, including key opinion leaders
- Excellent interpersonal skills with the ability to work cross-functionally with teams such as Engineering, Operations, Sales, and Corporate Communications
- Demonstrated ability to effectively present concepts and recommendations in formal settings, including creation of slides/stories in power point
- Strong influence management and selling skills with the ability to positively impact others
3
Skills For Senior Director Product Marketing Resume
- Demonstrate analytical, creative and problem solving skills to drive for results within the context of the organizational culture
- Strong time and project management skills with consistent track record of successfully running multiple projects simultaneously
- Demonstrated skills in messaging and positioning offerings with the ability to communicate product and business line value differentiators
- Excellent listening, oral and written communication/presentation skills
- Self-starter with strong problem solving and analytical skills, and sound business judgement
- Strong collaboration, communication, influencing, and cross-functional leadership skills
- Excellent interpersonal skills and the ability to manage cross-functional teams
- Deep understanding and experience in China IOT industry. Experience on IOT chipsets and IOT industry is required. Strong business sense
4
Skills For Associate Director, Product Marketing Resume
- Good interpersonal skills and able to work well with people at all technical levels, all management levels, and with sales organizations
- Strong analytical skills and ability to partner with data insights teams (and/or outside agencies) to apply data in relevant, meaningful ways
- Very good communication and account management skills. Team player and self-driven
- Strong partnership skills, able to work with both internal and external partners to create marketing offers/programs
- Excellent written, verbal, editing, and presentation skills
5
Skills For Director, Product Marketing Management Resume
- Mentor, coach and develop team members to further improve individual team member skills and effectiveness
- Highly organized with demonstrated project management skills
- Demonstrated ability to effectively communicate and navigate conflict across various audiences
- Bring extraordinary social skills; ability to build positive relationships with cross-functional team members and lead through influence
- Experience in product marketing, marketing planning, or consulting function required with progressive responsibilities and proven results
- Technology marketing strategy/product marketing experience with preference for packaging/pricing experience
- Thought leadership and messaging expertise, including expert level presentation / powerpoint skills and speech writing
- Strong strategic planning and tactical implementation experience in marketing across various outlets including web-based, traditional, multi-media, etc
- Demonstrated 10+ years’ experience in manufacturing product marketing, technology marketing, and / or related roles
6
Skills For Associate Director Product Marketing Resume
- Proven experience developing marketing strategies and explaining technical products and concepts to non-technical people
- Demonstrated experience in partnering with senior sales, marketing, and product executives – VP-level and above
- Strong collaborator with experience leading teams of peers spanning multiple functions
- Demonstrated experience leading and managing a team of senior and junior colleagues
- Demonstrated experience in website development, content marketing, product positioning, PR and Launch activities
- Experience in Product Marketing or 15 years Marketing experience
- Highly skilled in presenting insights in a concise, effective and influential manner to a variety of audiences, including senior executives on a regular basis
- Marketing experience with demonstrated success in a networking, security or software environment
7
Skills For Director, Product & Marketing Management Resume
- Product management and/or product marketing experience and a proven track record of delivering results (preferably in enterprise products)
- At least five years of professional experience, including at least three years of product marketing experience
- At least ten years of professional experience, including at least five years of product marketing experience
- Superior communications skills, particularly with writing and visual story-telling (e.g., PPT)
- BSEE or BSCS or equivalent with at least 15+ years of experience with product marketing and product management experience with server products
- Demonstrated experience as an inspiring leader - sought after for advice, counsel and judgment
- Proven experience as an inspiring leader - sought after for advice, counsel and discernment
8
Skills For Director, Product & Marketing Australia Resume
- Management experience, with at least 5 years experiences gained working directly in the security market, preferably Identity security
- Proven ability to analyze markets, both quantitatively and qualitatively, interpreting large amounts of data to develop effective business cases
- Prior experience at a start-up working in a hyper-growth environment
- Prior experience working for a tech startup with a SaaS based solution
- Proven at managing confidential information, with a strong sense of situational awareness
9
Skills For Region B.director Product Marketing Resume
- Strong grasp of basic design and layout principles, and commitment to excellent output
- Customer & executive communication skills
- Business-to-business analytical skills, financial acumen,
- Entrepreneurial attitude with leadership skills to leverage matrix organization
- Experience in apparel product management or marketing; ideally 5 years’ experience leading a team
- World-class project management, budget management and change management skills to ensure adoption of all product marketing and marketing research deliverables
- Demonstrated ability to influence others and build strong working relationships across departments
- Progressively responsible marketing experience or business development experience
10
Skills For Director, Product Marketing Sagelive Resume
- Experience in industries serving small businesses (or direct small business experience)
- Prior experience working with SaaS companies
- Related experience, with at least 5 years of product management/development/marketing experience required
- Demonstrated success in leading cross functional teams and effective project management
- Experience in handset industry and 5+ years management experience
List of Typical Responsibilities For a Director Product Marketing Resume
1
Responsibilities For Director, Product Marketing Resume
- Proactively partner with the sales & account management team to relentlessly research & analyze market needs, buyer persona’s, competitive insights and global industry landscape by region to drive revenue growth
- Responsible for building a team of high-performing product marketing professionals capable of driving rapid, meaningful revenue growth for the fastest growing business in Sabre’s portfolio
- Develop product positioning and messaging that clearly articulates the benefits and differentiation of PubMatic’s product suite in the market. Plan and drive all go-to-market positioning, packaging, pricing for new and enhanced products
- Excellent skills in writing, slide creation/visualization of ideas, and presentation to large audiences
- Leverages interpersonal skills to build strong business relationships with key decision makers; both within and outside the Company
- Validated experience leading the marketing strategy development and execution for a specific product
- Superior writing and communication skills and the ability to apply them to tell a clear and compelling story about a complex technology
- Proven track record for growing new businesses and building strong x-company relationships with multi-discipline stakeholders and senior executives
2
Responsibilities For Senior Director, Product Marketing Resume
- Proven experience in building and managing a world-class team of product marketers
- Prior product marketing experience working within a retail environment
- Effectively lead marketing talent development efforts to ensure required human resource capabilities are in place to successfully execute strategies
- Effectively communicate non-technical or complex product details to non-technical audience
- Effectively communicate delivery timelines and dependencies to internal/external stakeholders
- Align effectively in delivery with Product Innovation and Global MarComm on product collateral and distribution efforts
- Effectively communicate Infoblox’s position to sales, channel partners, customers and analysts
- Great interpersonal skills to interface well with multi-disciplines and levels
- Develops complex and detailed product launch plans that effectively position and differentiate Lincolns products with key audiences
3
Responsibilities For Senior Director Product Marketing Resume
- Develop sales enablement materials that help sellers effectively position and sell against competition
- Collaborating with account teams to ensure engagements map to customer priorities
- Partnering closely with the evidence team to generate showcase customer stories
- An ethos of “getting things done.” Proactive style with discipline for setting priorities, driving decisions, and getting closure on recommendations and issues
- Proven track record of creating and delivering on metrics-based, analytical marketing programs
- Experience creating exceptional customer-facing messaging and content
- Related experience in technology product management/marketing, business development, M&A, management consulting, banking or similar positions
- Experienced in coaching and directing teams
- Create and foster a strong team spirit assuming the role of ‘product champion’ with marketing, sales, R&D, service, support, and operations
4
Responsibilities For Associate Director, Product Marketing Resume
- Develop and maintain a deep knowledge of buyers and the buying process for Marketing Effectiveness products
- Triage and prioritize all operational issues related to marketing automation, sales automation, and lead routing process
- Relevant work experience in sales and B2B marketing, or business planning and operations
- Product Marketing and/or automotive exp, with strong digital marketing / media background
- Formal leadership experience overseeing a complex marketing budget
- Experience in value proposition development, product positioning, competitive monitoring and product launch process for a new or established product
5
Responsibilities For Director, Product Marketing Management Resume
- Experience in email marketing, digital marketing, ecommerce, or social media
- Experience in Product Marketing, Product Management, or Technical marketing at both start-ups and established companies
- Related Product marketing, Engineering and/or Sales/BD experiences
- Proven track record of leading product marketing teams
- Experience providing product marketing support
- Marketing experience across multiple product and marketing disciplines
- Sales engineering or consulting experience
- Experience in product management, product planning, product marketing or product strategy
- Experience influencing and collaborating with others
6
Responsibilities For Associate Director Product Marketing Resume
- Relevant experience in a product marketing / marketing / Brand role
- In Product Marketing, Marketing or Sales with demonstrated knowledge of technology
- Proven track record of driving product messaging out to sales, channel and customers
- Accomplished leader, nurturing the careers of its members and developing strong cross-organizational relationships
- Several years of experience managing product marketing managers
- Proven track record in defining strategy and driving product lines and product profitability
- Experience in marketing strategy development and planning
7
Responsibilities For Director, Product & Marketing Management Resume
- Experience in marketing and advertising campaign development
- Evaluate pricing effectiveness and modify current pricing structure as needed
- Experience with Pragmatic Marketing principles for product marketing
- Plan and direct the effective implementation of all strategic marketing communications
- In Telecommunications industry, with strong knowledge of marketing, and TV business
8
Responsibilities For Director, Product & Marketing Australia Resume
- Strong social media acumen, content creation and knowledge of marketing best practices
- Consult on end user experience across various booking products and platforms
- Proven ability to hit the ground running and deal with ambiguity
- 7+ of product marketing experience with B-2-B technology companies
- Experience leading product launches from concept to delivery
- Experience in marketing products and services to enterprises, service providers and channel partners
- Demonstrated initiative and follow through in a fast-paced, fluid environment with standout marketing impact
- Experience working directly with senior management, direct sales and partners
9
Responsibilities For Region B.director Product Marketing Resume
- Align closely with Product and Life Sciences Partnerships to influence product roadmap prioritization by identifying customer and market needs
- 8 – 10 years of relevant product marketing, B2B technology sales, and/or product management experience is required
- Demonstrated success influencing C-level executives and cross-functional leaders
- Experience developing thought leadership to enhance a company’s reputation in terms of expertise and innovation
- People management, including the ability to create a team and work with diverse skill sets and backgrounds
- Successful related business experience in a Product Marketing role, preferably in an application services provider related industry
- Previous experience managing other people managers required
- Experience in technologies marketing leadership roles
10
Responsibilities For Director, Product Marketing Sagelive Resume
- Experience in enterprise software marketing preferably in HR or Workforce Management
- Experience in leading teams or cross-functional initiatives
- Experience in sales enablement/sales training
- Demonstrated performance track record over multiple business cycles within relevant industry/function including talent management responsibilities
- Skilled at distilling the complex into clear and concise form, verbally and in written word
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