Marketing Analytics Resume Sample
Meagan Kunze
43310 Ryan Junction,
Los Angeles,
CA
+1 (555) 652 6109
Work Experience
Marketing Analytics Specialist
02/2017
-
PRESENT
Phoenix, AZ
- Recommend and execute marketing strategies to meet business objectives
- Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners
- Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting
- Assess market opportunities and track market trends. Recommend marketing improvements based on findings
- Manage vendors/consultants on specific projects
- Manage project/program budget(s) and coordinate invoice processing
- Take a data driven approach to plan, analyze and optimize rider and driver activation, engagement and reactivation campaigns
- Develop analytical frameworks and metrics to measure ongoing business performance, understand key drivers, and improve campaign effectiveness
- Create campaign performance dashboards to report key metrics with the ability to drill down by city and segment level performance
Marketing Analytics Analyst
03/2014
-
09/2016
Dallas, TX
- Help marketing team identify analytic priorities as well as organize and structure overall analytic platform and tools
- Utilizes knowledge in specific business domain(s) and industry to provide operating context for analysis and business problem solving
- Viewed as data expert in specific business area(s)
- Frames and structures cross-departmental problems with minimal supervision
- Support of core metrics and key performance indicators for business, leading and lagging indicators and related historical performance
- Understands customers’ objectives, processes, and products in order to make educated recommendations
- Supports the Application Subject Matter Experts in development of estimates / validation of suppliers’ estimates
- Support ad-hoc analysis, BI requests and Data Extractions using SAS, Hive, Python and other quantitative tools
Marketing Analytics Intern
12/2007
-
11/2013
Los Angeles, CA
- Use tools such as Excel and Tableau to work efficiently at scale
- A quantitative discipline; primarily we look for educational backgrounds in mathematics, statistics, operations research, quantitative finance, physics, engineering and computer science
- Perform research and analysis using internal Strayer data as well as external/competitor/industry information in support of marketing campaigns and University performance metrics
- Lead efforts to incorporate new and more advanced (digital) analytics in the marketing decision making framework; such as attribution and media mix modeling
- Lead efforts to incorporate internal and 3rd party data into the overall brand and marketing strategy; such as definition of segments and personas
- Distill analytical findings into actionable insights
- Effectively communicate analytical insights to stakeholders to influence decisions and actions
- Perform project management and execution functions for analysis projects and programs that are either directly or indirectly owned by the Marketing team
Education
Kent State University - Stark Campus
2002 - 2007
Bachelor's Degree in Business
Professional Skills
- Set strategic and campaign-level KPI’s, develop and implement performance measurement tools, and translate data into actionable recommendations for Marketing and AoA overall
- Juggle multiple priorities with strong organization and prioritization skills
- Demonstrates highly proficient skills in each of the following areas: quantitative, analytics, and technical skills
- Demonstrated business acumen with strong problem solving, critical thinking, analytical skills
- Strong analytical skills (including mastery of Microsoft Excel ) and experience with reporting and data analysis
- Coursework or other prior experience demonstrating quantitative analysis skills
- Outstanding written and oral communication skills with experience preparing formal presentations to senior management
How to write Marketing Analytics Resume
Marketing Analytics role is responsible for analytical, excel, advanced, marketing, technical, analysis, analytics, presentation, powerpoint, interpersonal.
To write great resume for marketing analytics job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Analytics Resume
The section contact information is important in your marketing analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Analytics Resume
The section work experience is an essential part of your marketing analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing analytics position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Analytics resume experience can include:
- Strong analytical skills and experience with advanced analytics
- Looking for someone who can drive/define strategy and a hands-on practitioner with effective communication skills
- Strong problem solving skills including statistical analysis, data structuring and quantitative reasoning
- Statistical and data analysis/modeling skills (e.g. significance testing, regression modeling, etc.) are good to have
- Proven skills for reporting and programming using SAS EG, Tableau, SQL, Excel
- Strong problem solving, quantitative, and statistical modeling skills
Education on a Marketing Analytics Resume
Make sure to make education a priority on your marketing analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Analytics Resume
When listing skills on your marketing analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing analytics skills:
- Demonstrated skills in writing, editing, proofing, and ability to effectively communicate information and ideas in written, digital, and video formats
- Excellent oral and written communications skills; able to effectively communicate with people from all levels and across cultures
- Strong prioritization, planning, and organizational skills
- Strong management presence and excellent communication skills; ability to simplify complex messages
- Excellent critical thinker with strong quantitative skills
- Self-starter with strong organization, prioritization and time management skills
List of Typical Experience For a Marketing Analytics Resume
1
Experience For Marketing Analytics Specialist Resume
- Advanced skill using Microsoft applications (Outlook, Word, PowerPoint) Outstanding skills in Excel
- Strong quantitative analysis and data mining skills to identify insights
- Exceptional communications skills (both verbal and written), with experience presenting to audiences across all levels
- Strong analytical skills and marketing analytics background
- Strong people and project management skills to drive change and ability to work cross-functionally and influence senior management
2
Experience For Director of Marketing Analytics Resume
- Hands-on experience with advanced Microsoft PowerPoint and Excel/database skills
- Experience in working with SQL, DB2 skills, QMF/SPSS or other Query/Insight tools accessing DB2 databases
- Strong analytical skills: ability to assess data, derive insights and make recommendations
- Demonstrated experience in data mining, market research, segmentation, and user testing to drive business decisions and high performing marketing programs
- Advanced Excel skills, including lookups, pivot tables, macros and charting
- Experience with a wide variety of advanced analytics techniques to include a strong understanding of retail best practices and trends
- Self-starter who needs minimal supervision and is able to effectively manage through ambiguity
- Hire, mentor and develop analysts’ technical and business skills
- Past experience working in management consulting, marketing analytics or decision support functions is very highly desirable
3
Experience For Marketing Analytics Analyst Resume
- Experience in multi-channel marketing is a benefit (e.g., digital, social media, email marketing, direct mail, advertising)
- Some experience organizing, scripting, and implementing Tweetchats on Twitter, Google Hangouts, Facebook events, etc
- Experience working on data intensive projects such as segmentation, promotional modeling, risk modeling, or predictive analytics
- Experience in customer analysis and insight development, customer behavioral analytics, database marketing, marketing research or related field
- Experience in end-to-end marketing campaign processes (from data instantiation, segmentation, selection, output, reporting / analysis)
- Strong understanding of data marts and data warehousing
- Experience performing research and creating reports
4
Experience For Marketing Analytics Intern Resume
- Experience working on digital marketing for financial services products
- Develop strong working relationships with cross-functional teams and interactions across different business areas, including with external clients
- Database marketing and analytics experience using data management and analytical methods with 3+ years of management
- Experience growing business within existing client base as wells ability to support business development to successfully close new business
- 1) Experience working with web analytics tools such as Adobe Analytics, SiteCatalyst/Omniture/Adobe Marketing Cloud, Google Analytics Premium/360 or Webtrends
- Relevant experience in marketing or marketing analytics
5
Experience For Marketing Analytics Lead Resume
- Experience with Marketing data analysis and reporting
- Demonstrate expertise in deriving insights from structured, semi-structured, and unstructured datasets
- Experience with reporting tools, such as MicroStrategy, Business Objects
- One to two years of work experience in marketing analytics / business intelligence
- Experience translating large amounts of data into concise figures with clear conclusion
- Direct hands-on experience with analytics applications for e-commerce and/or digital marketing (e.g., Omniture, Google Analytics, Doubleclick, SalesForce)
- Build, configure and manage proper tagging strategy with Google Analytics and Tag Manager for both web and mobile experiences
6
Experience For Marketing Analytics Associate Resume
- Partners with Consumer Insights on experience reporting and dashboard development
- Owns a strong talent for translating complex business objections and problems into simple, comprehensive solutions
- CPG background and experience with Social/Digital reporting required
- Some experience creating slides in PowerPoint
- 2-5years of experience in marketing
7
Experience For Head of Marketing Analytics Resume
- Experience in SAS and/or SQL programming required
- Experience in Business-to-Business marketing required
- Experience in Product Management, strategic/technical marketing, market analytics required
- Experience working in OKR frameworks
- Experience with time series analytics, logistic regression, factor analysis, and clustering
- Experience with one or more modelling tools (R, Matlab, Octave, SPSS, SAS)
- Experience working in a start-up business or a new business line within a larger organization
8
Experience For Marketing Analytics Senior Manager Resume
- Self-starter with intellectual curiosity, can-do attitude and strong work ethic who’s willing to dive in and help wherever needed
- Understands and prioritizes analytical needs to deliver solutions and drive implementation
- Validate new data to existing data to ensure that reports/models are accurate
- Experience initially executing and then building/managing a team of analysts
- Experience measuring digital marketing and customer engagement performance
- Experience in predictive modeling is desirable
- Experience with Tableau and/or other statistical and data visualization tools is desirable
- Work experience in either financial services or healthcare is desirable
9
Experience For Digital Marketing Analytics Specialist Resume
- Total experience with track record of increasing responsibility
- Higher education in Business Administration, Communication or IT, ideally in combination with online marketing experience
- Experience in project and stakeholder management
- Develop strong working relationships with cross-functional teams and interactions across different business areas
- Extensive experience attracting, managing, and growing high-performing teams
- Experience managing staff
- Excellent client presence and ability to lead discussions with internal and external leadership
- Strong ability to understand client objectives and how they translate into search and media strategies
- Experience with Google Tag Manager or Tealium iQ
10
Experience For Manager of Marketing Analytics Resume
- Experience working with both structured and unstructured data sets using R or Python
- Have a solid understanding of digital channel i.e. attribution, media mix, consumer journeys
- Experience building multi-touch Attribution models/algorithms
- Works alongside manager on analytics deliverables in support of internal clients' strategic priorities and business decisions
- Work closely with agency partners on media activity and effectiveness, ROI, etc
- Good knowledge in analyzing SEM, SEO, onsite, email display and other performance marketing channels as well as attribution and user segmentation
- Experience working with large data sets and Big Data tools
- Product specific offer development and targeting for debt consolidation, home improvement loan types
List of Typical Skills For a Marketing Analytics Resume
1
Skills For Marketing Analytics Specialist Resume
- Excellent problem solving skills and time management skills
- Experience reporting from marketing automation platforms – Eloqua experience a strong positive
- Excellent analytical modelling skills – demonstrable success in delivering real-time insight that is actionable and drives revenue, churn, margin improvement
- Solid verbal/written communication and relationship building/management skills
- Excellent analytical, organizational, communication, and multi-tasking skills and follow through
- Excellent presentation and writing skills required
- Experience with marketing data strategy, and technical skills such as: Query Management Facility (QMF), SQL, SPSS
2
Skills For Director of Marketing Analytics Resume
- Strong analytical skills to include competent understanding of statistical significance, multivariate techniques, and correlation analysis
- Strong relationship-building skills. Ability to communicate complex issues to a wide array of internal stakeholders
- Strong relationship building skills and ability to work collaboratively and enthusiastically within and across multiple departments
- Effective teamwork, partnering and collaboration skills
- Enthusiastic team-player, with excellent relationship-building skills
- Planning, executing, and effectively communicating the results of ad hoc database analyses,
- Leveraging your technical skills to build dashboards using TIBCO’s Spotfire BI Tool
- Advertising experience using Facebook, Instagram, Twitter, Goodle Adwords, Outbrain, and similar platforms
- Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
3
Skills For Marketing Analytics Analyst Resume
- Grow your skills with analyzing data, preparing data visualization, and merging data from desperate sources
- Data driven decision making and problem solving skills while working under pressure
- Set cross-function priorities and working with Business Analysts to drive those priorities during Sprint Planning
- Marketing analytics experience or equivalent; 5+ years of experience managing and building large analytics / data science teams
- Innovation Skills - The Digital Analytics environment is evolving rapidly, identifying worthwhile opportunities is a key driver of future success
- Collaborate effectively with technology partners and marketing personnel on reporting projects
- Experience working with Web based dashboards (e.g. Microsoft PowerBI, Data Studio Spotfire, Qlick, etc), would be a strong positive
4
Skills For Marketing Analytics Intern Resume
- Effectively lead and mentor a high-performing, motivated team with consistent executive visibility
- Confidence to make recommendations based on their expertise and influencing skills to ensure that their recommendations are adopted by local teams
- Proven experience analyzing data to provide strategic recommendations on CRM initiatives
- Prior experience in Tableau development/reporting as well as knowledge of SQL databases
- Proven experience working with relational databases
- Expert-level skills in Excel required, e.g., macro, advanced formulas, interactive charting, power pivot
- Strong marketing analytics experience
5
Skills For Marketing Analytics Lead Resume
- Analyzing data trends around media performance, landing page and site user experience testing
- Willing to operate at all levels and to stay connected to details, whilst being confident to challenge where necessary
- Marketing prospect, CRM and Xsell model development experience using R or SAS or related tool
- Leading a tech team of BIE/ Research Scientist / data engineer to build a solid data infrastructure
- Understanding and/or experience of Business Intelligence or visualization tools such as Tableau, Oracle BI or IBM Cognos
- Experience conceptualizing, segmenting, analyzing, and optimizing ROI on marketing campaigns (digital, direct, telemarketing) using SQL
- Experience conceptualizing, developing, designing, testing, and implementing innovative marketing campaigns across multiple digital venues
- Experience in planning and implementing marketing campaigns and testing e.g. A/B & Multivariate testing
- Experience with marketing practices such as SEO, online advertising, social media, email marketing, content marketing, and traditional marketing
6
Skills For Marketing Analytics Associate Resume
- Experience researching, developing, and implementing a digital marketing plan
- Experience working with consumer marketing data (demographics, product holding data, marketing campaign and response data)
- Experience automating reports / finding efficiencies in reporting production and design
- Experience in developing Marketing models for new and existing retail portfolios
- Experience coordinating and implementing a marketing budget
- Years of applied knowledge of data/research used in quantitative analysis, brand/marketing management or consulting experience in marketing/strategy domain
7
Skills For Head of Marketing Analytics Resume
- Experience in marketing analytics, business analytics, or comparable field, including digital, media, and marketing measurement
- Experience managing and coordinating multiple projects across client and internal teams working in a fast environment
- Experience applying predictive modeling, segmentation, and other statistical techniques in a direct marketing environment
- Experience managing/mentoring an analytics team within a corporate marketing environment
- Hands-on, data processing experience with complex data sets using statistical programming languages such as R, SAS, SPSS
- Flexible and adaptable to changing situations, pivoting strategies and competing priorities
- Experience in establishing, implementing and socializing Test & Learn best practices
- Ensures marketing effectiveness measurement, both at a campaign and activity level, and executive reporting on marketing’s contribution to the business
- Experience specifically in marketing analytics and database marketing
8
Skills For Marketing Analytics Senior Manager Resume
- Experience working with large datasets using data analysis tools such as Excel, Access, Business Objects, Tableau, or SQL
- Experience with digital analytics dashboard reporting via APIs, use of Trakkboard, SumAll, Ducksboard, or similar web-based metrics reporting tools
- Marketing analytics/data reporting experience in asset management/financial services
- Experience managing projects and working with senior management
- Experience using data visualization and reporting software (e.g. Tableau, Spotfire, DOMO)
- Experience developing analytical models using Excel and Visual Basic
- Systematically assessing the effectiveness of our offering by channel
- Experience in measuring the performance of marketing campaigns
- Five or more years experience in the direct marketing industry with an emphasis in data analysis, marketing research or campaign development
9
Skills For Digital Marketing Analytics Specialist Resume
- Experience developing data-driven marketing programs
- Hands-on experience owning digital marketing for atscale programs
- Experience working on marketing teams or digital teams
- Strong aptitude for working with Analytics and Sales & Marketing departments
- Strong understanding of inbound and outbound marketing best practices
- Specialist in creating reports and dashboards in Salesforce.com, and experience using the Campaign Object
- Experience with reporting in marketing automation systems such as Eloqua, Marketo, Hub Spot
- Ensure data integrity by leveraging proven methodologies, including data reconciliation, data integration and data audits
10
Skills For Manager of Marketing Analytics Resume
- Experience with business intelligence dashboard and reporting tools such as Alteryx, Microsoft (including PowerBI) or Qlik
- Experience in statistical and econometric analysis, with emphasis in the area of Marketing Mix Modeling
- Experience building and deploying multi-touch attribution (MTA) and LTV models
- Skilled at running cross-functional relationships and communicating with leadership across multiple organizations and regionally-based teams
- Marketing database management experience with three to five years in a team management capacity
List of Typical Responsibilities For a Marketing Analytics Resume
1
Responsibilities For Marketing Analytics Specialist Resume
- Very good SQL skills (e.g. Teradata, MySQL or HIVE) and good skills in MS Excel and MS PowerPoint
- Strong analytical, interpretive, and problem solving skills with the ability to interpret large amounts of data
- Strong Excel and SQL Skills alongside visualization platforms such as Tableau
- Self-motivated, quick-learner with strong analytical, organizational, time-management and communication skills
- Excellent analytical, written and oral communication skills
- Strong Excel skills (i.e. ability to create charts, graphs, advanced formulas, statistical tools, pivot tables, etc.)
2
Responsibilities For Director of Marketing Analytics Resume
- Excellent customer service skills with the ability to build relationships across a diverse internal customer base
- Exceptional organizational skills, with the ability to manage and prioritize various responsibilities and consistently meet deadlines
- Flexibility to effectively deal with unexpected assignments and changes to workload based on management priorities
- Experience working with multiple stakeholders and prioritizing workload for team members
- Experience in marketing campaign analytics or equivalent experience
- Collaborate effectively across teams as well as an ability to drive closure to indecision and/or conflict
- Junior level skills in SQL Server and/or Teradata programming
- Skills in creating and optimizing mass emails for engagement
3
Responsibilities For Marketing Analytics Analyst Resume
- Proven ability to meet deadlines and multitask with strong attention to detail
- Exceptional interpersonal and stakeholder management skills with the ability to collaborate with internal customers at all levels
- Effectively organizes findings into a variety of presentation formats and communicates summaries and complex analytical solutions to leadership
- Advanced skills in MS Office software (Excel, PowerPoint) required
- Exceptional Excel and PowerPoint skills for presentations to business stakeholders
- Strong understanding of direct marketing theories and processes, along with fundamental marketing concepts such as segmentation and positioning
- Statistics, targeting, propensity and data-modeling experience
- Experiences in marketing analytics or similar role
- Marketing analytics experience
4
Responsibilities For Marketing Analytics Intern Resume
- Basic SQL or programming experience
- Experience presenting complex data analyses to lateral business partners
- Client relationship management experience, specifically in a reporting and information services environment
- Experience relating to the job description
- Digital analytics and digital marketing experience
- Experience in data/marketing analytics/market research
5
Responsibilities For Marketing Analytics Lead Resume
- Experience strategy consulting, brand strategy, or brand measurement in large companies or agency
- Business experience leading analyses and initiatives with track record of business impact
- Experience using SAS, SQL, R and Tableau
- Experience in consumer marketing analytics
- Experience in healthcare, health policy, and/or working with healthcare market data
- Monitor metrics on marketing and sales activities, effectiveness, and business impact
6
Responsibilities For Marketing Analytics Associate Resume
- Demonstrate outstanding time management with the ability to deliver on time
- Digital marketing experience and 2-3 years in a demand generation role
- Experience with relational database marketing systems and methodologies
- Provide quantitative insights in the effectiveness of digital marketing initiatives both in-store and on-line
- Experience in Marketing Analytics
7
Responsibilities For Head of Marketing Analytics Resume
- Experience in a marketing analytics role
- Experience of modelling, data management, information systems and related software (e.g. Tableau, Excel/VBA, MS PowerBI. Looker etc)
- Proven success in reporting visualization of information
- Degrees in Statistics, Mathematics, Computer Science, Engineering, or other quantitative fields with relevant business experience also considered
- 2) Experience using Tag Management Solution like Adobe DTM, Google Tag Manager, etc. (pull data through tag manager)
- Experience in an analytics, marketing analyst, business analyst role
- Strong knowledge of Google Webmaster Tools (now Google Search Console)
- Experience in digital marketing analytics required
- Product development experience
8
Responsibilities For Marketing Analytics Senior Manager Resume
- Relevant work experience required
- Experience with analytics tools, preferably Adobe Analytics or Google Analytics
- Run various scripts in Excel, SAS, R and/or Python to clean data prior to analysis
- Advanced experience of data visualization tools (Qlik, Tableau, MS Power BI)
- Experience in an analytical role
- Experience in web and app analytics (e.g. Google Analytics), R, Python or Tableau would be beneficial
- Knowledge and/or strong interest in health disparities, childhood obesity, physical activity, nutrition, built environment and public health policy
9
Responsibilities For Digital Marketing Analytics Specialist Resume
- Experience working in or with Marketing teams
- 5+ years of experience in marketing analytics
- Analytical experience
- Demonstrated ability to take raw data and turn it into actionable insights that evolve into impactful business plans
- Hands on experience/knowledge of analytical tools such as SQL/SAS, R, and database solutions
- Analyze digital activity and other customer data to provide insight into how consumers are engaging with our digital assets as part of their overall experience
- Experience in marketing or finance
- Experience in data analysis/ data manipulation and KPI reporting
- Work in a fast-paced environment, which often requires the ability to multi-task projects and priorities
10
Responsibilities For Manager of Marketing Analytics Resume
- Experience in working with IT or other technical digital stakeholders to implement and update analytics tools
- Multi-task, prioritize, meet short-turn deadlines, and collaborate across the team and business
- Creating and deliver reporting, critical for tracking and managing the business, including weekly, monthly, and quarterly operational metric reports
- Developing accurate recurring and ad hoc reports in Excel and PowerPoint by writing database queries, extracting data and analyzing trends
- Querying and analyzing data to develop campaign targeting segments that optimize email and direct marketing campaigns
- Setting up A/B tests for marketing campaigns, providing targeted email and direct mail lists and analyzing test results
- Assessing multi-channel marketing performance by benchmarking against historical metrics
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