Director, Marketing Analytics Resume Sample
Ivy Stracke
44274 Bayer Camp,
San Francisco,
CA
+1 (555) 105 4542
Work Experience
Director, Marketing Analytics
02/2016
-
PRESENT
Houston, TX
- In depth understanding of the Payments Landscape
- Strong experience and successful track record in end to end programme creation and campaign measurement
- Demonstrated success in an innovative & agile, test and learn, high growth environment
- A strong verbal and written communicator
- Highly strategic and strong problem solver
- Experience in working at Senior Management levels and Influencing Senior stakeholders
- Outstanding People Manager with strong promotability potential for future leadership roles in business
- Primarily responsible for developing KPI’s and reporting structure around all customer interactions, ranging from awareness, through to acquisition & retention
Director Marketing Analytics
07/2009
-
08/2015
Boston, MA
- Ownership of agency’s approach to marketing ROI
- Address challenges faced by CPG Manufacturer’s brands and mine extensive databases to create value added insights and recommendations
- Perform simple to complex data analysis as required to meet the client’s analytical needs
- Experience in data warehousing, data mining, predictive analytics, marketing analytics, or related areas in a multi-channel sales environment
- Strategic leadership and management experience
- Experience with advanced spreadsheet, database, and statistical modeling tools (SAS, SPSS, SQL, R)
- Experience in the development and implementation of customer segmentation modeling managing ongoing tracking, evaluation and modification of customer segments to support decisions at both strategic and tactical level
Associate Director, Marketing Analytics
08/2004
-
02/2009
Boston, MA
- Strong leader with the ability to interact with and influence others effectively. Recruiter: Orly Miller
- Collaborate with all business lines and respective marketing leadership to ensure marketing analytics resources are used strategically and in the most effective way across to Canadian banking and Insurance to ensure all large and relevant campaigns have sufficient marketing analysis
- Accountable for the overall quality of marketing campaign analytics and ensures best-in-class campaign analytics standards, best practices and principals are applied across Canadian Banking and Insurance
- Engage with senior business and marketing leaders to communicate the importance and application of marketing campaign analytics
- Develop, maintain and is accountable for the integrated Canadian Banking Marketing Analytics Calendar
- Develop and maintain the Canadian Banking Marketing Campaign Dashboard
- Develop and improve overall marketing analysis talent across Canadian banking through the use of but not limited to, industry best practices and standards, active participation in recruiting (as required) along with coaching and mentoring
- Represent the Marketing Department’s needs in enterprise wide data initiatives, including group-wide data collection, enterprise data organization, analytics and insights
Education
University of Minnesota, Morris
1998 - 2003
Bachelor's Degree in Statistics
Professional Skills
- An energetic, hands-on, enthusiastic, results-oriented leader, capable of adding significant value to the marketing team and help rebuild a world class department
- Strong communication and presentation skills; ability to engage effectively with senior leadership of prospects and brand partners
- Strong strategic and analytical thinking as well as relationship-building skills
- Strong interpersonal skills, including the ability to work with people at all levels as well as within cross-functional teams
- Excellent communication skills, capable of explaining complex analytics to both technical and non-technical audiences
- Experience with SQL, SAS (data mining skills)
- Prior experience working with the Prospect Navigator tool or similar experience with pre-screen bureau data
How to write Director, Marketing Analytics Resume
Director, Marketing Analytics role is responsible for analytics, presentation, database, organization, leadership, marketing, analysis, reporting, modeling, government.
To write great resume for director, marketing analytics job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Marketing Analytics Resume
The section contact information is important in your director, marketing analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Marketing Analytics Resume
The section work experience is an essential part of your director, marketing analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, marketing analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, marketing analytics position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Marketing Analytics resume experience can include:
- Proven verbal and written communication/ presentation skills
- Demonstrated leadership experience navigating complex organizations
- Extremely detail oriented with superior analytical, problem solving, pragmatism and organization skills
- Effectively engage and lead senior leaders in the development of solutions for our most critical business initiatives
- Exceptional oral, written and formal presentation skills
- Effectively manage external vendors to deliver upon multimillion dollar contracts
Education on a Director, Marketing Analytics Resume
Make sure to make education a priority on your director, marketing analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, marketing analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Marketing Analytics Resume
When listing skills on your director, marketing analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, marketing analytics skills:
- Robust leadership, management, and influencing skills. Proven success in working with and through a sophisticated, global matrix organization
- Strong organizational skills, keen multi-tasker able to support analytics across diverse teams
- Demonstrated Leadership (first line leader experience or successful matrix leadership or enterprise leadership) experience
- Analytics experience, with at least 5 years of experience in Marketing function
- Great teamwork skills, including the ability to connect with both clients and internal staff
- Demonstrate the ability to multi-task in previous work environments and be able to set priorities, stay focused, and set clear milestones
List of Typical Experience For a Director, Marketing Analytics Resume
1
Experience For Director Marketing Analytics Resume
- Experience in building integrated multichannel analytic and reporting models that drive marketing automation and CRM
- Experience with statistical modeling using large and complex datasets
- Hands on experience in statistical analysis, data mining and quantitative research in marketing, finance or related fields required
- Strong working knowledge of advanced analytics software, such as SAS or R
- Validate reasonability of data on demand when reviewing data with vendor partners
- Experience using modern data visualization tools (Power BI, Tableau, Spotfire, Qlick, etc.) to build dashboards / reports that tell performance stories
- Excellent verbal and written communication, including ability to tailor communication to audience to achieve desired results
- Experience successfully leading analytics projects across business functions
- Experience providing strategic guidance in analytics
2
Experience For Executive Director, Marketing Analytics Resume
- Analytic modeling experience
- Demonstrated ability to influence others without direct authority or reporting structure
- Current experience at a digital marketing agency or client side within pharma/healthcare
- Extensive experience with statistical and econometric software, tools and techniques
- 8 – 10+ years of experience in a quantitative data driven field
3
Experience For Associate Director, Marketing Analytics Resume
- Manage and prioritize a number of concurrent tasks
- Providing insights for the Intouchsol.com site and developing content and POVs that position Intouch as a leader in the marketing analytics space
- Keeping the company appraised of the latest and greatest trends and direction for analytics, integrated multichannel marketing and propensity modeling
- Overseeing the development and execution of measurement & testing strategies
- Improve understanding of marketing performance for individual channels and across all marketing channels
- Manage full analytic life-cycle including data requirements, KPI definition, measurement planning, reporting and insights and recommendations
- Leadership of the Customer and Marketing Analytics team, creating an environment of continuous learning and cross-functional engagement
- Construct marketing campaigns for existing customers and prospects that leverage prescreen and Invitation to Apply (ITA) marketing
4
Experience For Director, Marketing Analytics & Insights Resume
- Develops a team and a culture of innovation in leveraging data for insights and decisioning in a scalable and consistent manner
- Ad hoc reporting -- develop, execute, and deliver reports based on marketing business requirements
- Complete customer analysis using demographic, bureau, and performance data while ensuring alignment with risk framework
- An understanding of statistical modeling techniques and segmentation
- The ability to create and deliver compelling client presentations on analytics and integrated marketing strategies
- Build dashboards in MJFF’s BI reporting platform to automate standard reporting needs
- Provide data and insights to develop rolling quarterly and 12-month DreamTrips forecasts by region and country
- Analyze price tests/programs across digital and physical channels with the goal of maximizing revenue for the Studio’s film library
5
Experience For Director, Marketing Analytics, Rovia Resume
- Develop robust customer segmentation and audience insights to drive future marketing strategies & tactics
- Establish and/or refine processes across the organization as it relates to data usage for planning, segmentation and analysis
- Lead a team to create, develop, and maintain a marketing mix and attribution models
- Serve as point-of-contact for marketing departments with analytic
- Help optimize the return on the marketing spend across TV, Digital channels and loyalty program
- Assist in developing executive presentations
6
Experience For HBO Director, Marketing Analytics Resume
- Increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics
- Delivery of actionable Hilton’s customer, digital and marketing analytics insights
- Partnership with the analytics spokes, supporting delivery of key analytical deliverables
- Unlock the potential of our Ancestry dataset and transform Marketing analytics capabilities
- Inform the overall Marketing strategy
- Comfortable writing code for business logic in modern BI tools such as Alteryx, R, Python, SAS, etc
7
Experience For Director, Director, Marketing Analytics Resume
- Direct to consumer marketing (B2C)
- Knowledge of the energy or personal insurance and home services sectors, including relevant policy, regulatory and compliance frameworks
- Balanced expertise in analytics, relevant supporting technology and business acumen
- Lead management of web, mobile analytics, A/B & multivariate testing, revenue & operational analytics & SEO
- Proficiency with web and digital media analytics tools (including Omniture, Google analytics, etc.) and mobile and social analytics
- Proficiency with SQL Reporting Services, Tableau or equivalent
8
Experience For Director, Marketing Analytics, Cnbc Digital Resume
- Quickly learn and gain deep understanding of SHC business processes
- Perform and design A/B tests enabling teams to iteratively improve channel performance
- Leads marketing wise ‘Test and Learn’ monthly meetings, in which both strategic and tactical marketing tests are reviewed, previewed, and recommendations are made
- Responsible for the development & articulation of analytics strategy, development of prioritization frameworks, that works for both the Brand and the organization’s individual businesses
- Seek opportunities to build culture of data-driven decision-making and enhance Cengage’s ability to understand and implement insights stemming from Analytics work
- Expertise with Excel, SQL, Tableau, QlikView, SAS, R and Python
9
Experience For Director, Marketing Analytics Resume
- Develops new algorithms and mathematical approach to understand the company’s audiences and solves complex business problems such as optimizing product performance, revenue and adoption
- Brainstorming and consulting with account teams; integrating multichannel planners and clients throughout the marketing planning and execution process in order to construct innovative solutions that consist of comprehensive measurements, data collection, and reporting; ensuring that insights are converted to actionable plans for future initiatives
- Being the “glue” between internal teams to elevate analytics best practices, results and insights in order to improve ongoing campaign performance and delivered value
- Providing guidance to other team members and analysts as required
- Cultivating client and business relationships by working directly with account and client teams to identify, capture and grow analytics opportunities, helping to build Intouch’s reputation as a strategic, forward-thinking partner in the marketing analytics space
10
Experience For Director Marketing Analytics Resume
- Developing new business by contributing to RFP responses and pitch creation, as well as participating in face-to-face client pitches
- Championing the use of online & offline data, proper data collection and data readiness across multiple data sources including DMP, Data Lakes and walled garden ecosystems
- Be an expert storyteller through the use of data & insights while providing clear recommendations for internal teams and our clients
- A passion for marketing, research, data & analytics
- Clearly explain complex technical ideas to multiple audiences both verbally and in writing
- Work across cross-functional teams and well with others
- Comprehensive knowledge of ad tech and research techniques (how they work, and how to troubleshoot)
- Identify issues related to quality of work and/or work load, and re-allocate resources to address these issues
- Leads the development and delivery of the marketing analytics roadmap for Corporate Marketing in pursuit of real-time/on-demand analytics and insights that maximize ROI for the business
List of Typical Skills For a Director, Marketing Analytics Resume
1
Skills For Director Marketing Analytics Resume
- Strong research, analytics and communications skills
- Related experience with 3-5 years of experience in a leadership role
- Required of marketing or commercial analysis related experience (market research, marketing/sales analytics, forecasting, etc.)
- Leads the group responsible for marketing and advertising analytics solutions, including exploration/consolidation of a variety of internal and external data
- Experience partnering with enterprise IT teams to architect marketing technology solutions
- Thorough understanding of internal marketing analytics tools. Demonstrated strength in execution and analysis that drives results
- Experience in related field (e.g., consulting, marketing) with measurable success and achievement
- Experience leading reporting and/or analytics resources
- Experience with advanced analytics, using analytics tools, or coaching business users through the interpretation of data
2
Skills For Executive Director, Marketing Analytics Resume
- Mgr. level position managing teams which requires expert experience in the following areas
- Experienced and comfortable applying statistics and regression analysis to marketing subject matter
- Experience managing projects, including ability to provide direction to others and successfully generate results
- Strong knowledge of the credit card and retail industries; concepts in statistics, marketing, finance/accounting, market research
- Own analytics tools, measurements and data hygiene including validation, testing, and roadmap development
- Experience with marketing technology stacks (DSP, DMP, CMS, CRM, Analytics, etc.)
- Experience in analytics, preferably Loyalty Marketing analytics
- Team building and managerial experience
- Experience with reporting capabilities of Exact Target
3
Skills For Associate Director, Marketing Analytics Resume
- Professional experience in marketing analytics, business analytics or comparable analytics position
- Experience leading cross-functional and multi-faceted teams
- Digital consumer marketing and experience
- Demonstrated understanding of the global pharmaceutical industry
- Deep functional experience in Marketing Analytics
- Strong understanding of analytics tools (MicroStrategy, Tableau, R, SAS, etc.)
- Strong business intuition and consumer instincts
4
Skills For Director, Marketing Analytics & Insights Resume
- Experience with one or more of the DMP implementations (BlueKai, Neustar, etc.)
- Experience with one or more multi-touch attribution vendor(s)
- Experience with one or more of the DMP vendors (BlueKai, Neustar, etc.)
- Effective leader of large organizations (20-50) analytical professionals)
- Self-starter personality who can operate with minimal supervision
- Experience with SAS, MS Access, Excel and Powerpoint
- Experience with SQL Server and SQL-based query tools
5
Skills For Director, Marketing Analytics, Rovia Resume
- Experience with Tableau or other exploratory visual analytics tools
- Strong team orientation with the ability to be both leader and contributor
- Manage multiple projects/priorities with various stakeholders
- Web analytics experience
- Ecommerce experience
6
Skills For HBO Director, Marketing Analytics Resume
- People management experience
- Analytic strategy development experience
- Demonstrated ability to generate innovative insights from rigorous analysis
- Direct experience with credit card or other unsecured financial products is recommended
- Demonstrated leadership of a diverse analytics organization, with ability to attract and retain top talent
7
Skills For Director, Director, Marketing Analytics Resume
- Leading, mentoring and training analysts; setting individual goals and measuring individual success / performance
- Delegating and managing projects, creating learning agendas and opportunities for junior staff
- Keeping the company apprised of the latest and greatest trends and direction for analytics, integrated multichannel marketing and propensity modeling
- Being a thought leader for analytics and data-driven marketing
- Play a key role in scoping, forecasting, and helping recruit future Marketing Analytics talent as the offering grows
- Able to develop those around him/her through mentoring and coaching; able to deliver constructive feedback
8
Skills For Director, Marketing Analytics, Cnbc Digital Resume
- Fluency with concepts of database design and SQL (including front-end visualization tools like Tableau and other market-leading alternatives)
- Conscientious about meeting weekly and monthly reporting deadlines
- Leads the development of forward looking modelling capability
- Comfortable engaging with senior leadership within and outside of Card Services including the investor community
- Create client-facing dashboards highlighting brand awareness, sentiment analysis & Net Promoter Scores for brands
- Partner with CRM and Development Operations/Revenue Analytics teams advising ETL processes, data engineering, and data structure to facilitate analysis
9
Skills For Director, Marketing Analytics Resume
- Active participant in the development and training of junior team members in analytics best practice
- Familiarity with web technologies including CSS, HTML and Javascript
- Present insights to senior management while telling the larger brand story
- MBA, MS, or MA in business, marketing science, or science
- Develop ROI reports/dashboards that communicate marketing performance to key stakeholders within the organization
- Management of three or more junior team members
- Provide insights to Marketing and other business partners through analysis of revenue, sales conversion and yield data to drive greater efficiency and effectiveness of our Marketing and business operations
- Providing deep understanding of consumer brand and platform behaviors to enhance audience acquisition, engagement, and management
- Support B2B Marketing strategy development
10
Skills For Director Marketing Analytics Resume
- Provide comprehensive traffic reporting and insights to inform audience acquisition, engagement, and management
- Be the expert on consumer online behavior including the ability to predict likely future behavior
- Leverage analytics and insights to maximize quality traffic at the highest ROI
- Serve as the objective, “source of truth” with respect to consumer source attribution, traffic flow within and amongst our sites/platforms
- Deep technical knowledge of range of Marketing Analytics software languages such as SQL/Java, statistical analysis packages such as R, data visualization tools such as Tableau, and web analytics tools such as Google Analytics
- Translate quantitative data into actionable recommendation
- Problem solver, solution seeker across variety of opinions
List of Typical Responsibilities For a Director, Marketing Analytics Resume
1
Responsibilities For Director Marketing Analytics Resume
- Experience with analytic techniques, statistical modeling, and web analytics
- Progressive experience in Marketing/Business Analytics
- No limits mind set with track record of delivering analytics that demonstrate your business acumen and move the business forward
- Partner with Marketing Operations and Automation teams to establish processes for tracking/tagging campaigns to enable successful downstream reporting
- Communicate closely with Marketing, Promotion, Publicity and Commerce teams in the gathering and application of marketing ROI insights
- Performs ad hoc, in depth data mining and predictive modeling to enable strategic business decisions
- Identifies high propensity customer segments, activities that influence conversion/high value transactions as well as opportunities for analytic process improvements and solutions that empower the business and reduce data dependency on IT
- Contributes to major campaign planning by developing channel mix models that inform distribution of high return investments
2
Responsibilities For Executive Director, Marketing Analytics Resume
- Owns analytics and monthly performance reporting across all marketing channels including but not limited to Event, Webinar, Email, Website, SEO and Paid Digital as well as across key marketing initiatives such as Lead Management, Propensity Modeling and Sales Attribution
- Specifically owns the Web Analytics function – providing strategic insight and guidance to business partners, measurement planning, dashboard builds and establishing process for effective change management as it relates web analytics tracking code for new or changed web pages to ensure superior data quality
- Combined experience in ecommerce analytics and testing; at least 5 years’ experience leading a multi-level analytics teams
- Managing a team of three senior analysts to deliver timely, and insightful reporting
- Explain and train employees on existing and new marketing analytics strategies
- Tracks engagement and consumption patterns to inform content development and targeting strategies
- Define and execute a joint-QBR process with commercial operations. Run quarterly/monthly marketing metrics review processes and meetings across all geos
3
Responsibilities For Associate Director, Marketing Analytics Resume
- Keenly understand strategic Marketing & Communications initiatives and produce data analysis that aligns with these goals
- Partner with internal IT team to design marketing data strategy, structure, and models and identify required connections with enterprise data
- Partner with Sales Ops, Research, Product/Technology, and Corporate Strategy to ensure efforts are well-coordinated and maximizing collective impact
- Oversee team of marketing automation and data analytics professionals
- Insight generation -- generate insights that improve the business through linking various data sources (e.g., sales, competitor, market, customer, etc.)
- The ability to author point-of-view documents and blog posts on the use of analytics to drive innovative marketing programs
- Implements and manages a disciplined cost management system and reconciliation process for performance / profitability analysis
- Cultivates strong and mutually respectful relationships across the organization; partners with leadership to solve problems and identify business improvement opportunities
4
Responsibilities For Director, Marketing Analytics & Insights Resume
- Utilize analytics tools as well as primary and secondary research to analyze the impact of global marketing initiatives, identify opportunities, establish goals and drive action to ensure campaign success
- Lead a team that analyzes existing market research data (secondary research) and identify key market trends and issues, constituent needs, user/buyer personas and processes, and purchase drivers
- Lead a team and foster an environment of innovation, creativity, development and results
- Regularly assess team performance and effectively communicates with colleagues, global leadership team, and senior management on progress against objectives and future plans for driving performance
- Participates in talent development initiatives including talent reviews, recruiting, compensation, performance management and training and development programs
- Drives cultural change through Role Model Leadership to unlock the full potential of the organization by developing a high level of employee engagement, and intense focus on our customers and integrity
- Extensive experience in market research, analysis, market segmentation and data analytics
5
Responsibilities For Director, Marketing Analytics, Rovia Resume
- Strong team player with ability to develop effective working relationships across organization: divisional, regional and global marketing teams, sales operations and IT
- Analyze situations, apply independent judgment, discretion and initiative to address problems and develop practical, thorough and creative solutions. Ability to gather and analyze data and to understand issues from a broad, strategic perspective
- Experience in a quantitative data driven field
- Present findings and recommendations to senior management and key stakeholders across the Foundation
- Lead digital marketing analytics initiatives with specific focus on conversion funnel optimization, attribution modeling, and dashboarding to drive a more KPI-driven business
6
Responsibilities For HBO Director, Marketing Analytics Resume
- Collect and synthesize relevant information about the customer/prospect behavior, competitive landscape, and industry trends to make recommendations that optimizes the user experience – with the goal of driving conversions and purchases
- Leverage complex customer/transactional databases e.g. SQL, Netezza, and Vertica, Teradata, etc. through data mining and predictive modeling techniques (Proficiency with tools like Python, SAS, R and Tableau highly desired
- Partner with internal stakeholders (e.g., Marketing, Logistics, Customer Service) to develop analyses that lead to actionable insights that accelerate profitable growth
- Strong written and verbal communication with a track record in presenting data-driven recommendations to senior management
- Manage and develop a team of analytic professionals
- Proficiency with OLAP technologies, SQL, and BI tools like Microstrategy, Cognos, etc.)
- Develop an in-depth knowledge of brand, competitive environment, business model, and issues/opportunities in order to proactively initiate high value research & analytics; effectively prioritize team’s work
- Make clear, actionable strategic and tactical recommendations for brand through identification, execution, and effective synthesis of timely, actionable, and methodologically sound research and analytics
- Lead and inspire a team of direct reports in
7
Responsibilities For Director, Director, Marketing Analytics Resume
- Actively contributes to analytics strategy by contributing ideas, preparing presentation material for internal stakeholders, and product design/business case materials for NYL leadership
- Follows industry trends in insurance and related data/analytics processes and businesses. Functions as the analytics expert in meetings with other internal areas and external vendors. Contributes ideas and actively participates in proof of concept tests of new processes and technologies
- Demonstrated experience in strategic and analytical leadership. Executive presence on high-level meetings. Credible functional expertise in predictive analytics
- Expertise in statistical modeling techniques such as linear regression, logistic regression, survival analysis, GLM, GBM, cluster analysis, principal components, feature creation, and validation
- Strong expertise in regularization techniques (Ridge, Lasso, elastic nets), variable selection techniques, feature creation (transformation, binning, high level categorical reduction, etc.) and validation (hold-outs, CV, bootstrap)
- Substantial programming experience with several of the following: SAS (STAT, macros, EM), R, H2O, Python, SPARK, SQL, other Hadoop. Exposure to GitHub
- Create and maintain marketing key performance indicators and ROI models for marketing campaigns and out-of-campaign activities to determine effectiveness
8
Responsibilities For Director, Marketing Analytics, Cnbc Digital Resume
- Drive the definition and implementation of frameworks for measuring, reporting, and analyzing marketing results for B2B (educator) and B2C (student) audiences
- Use campaign results to inform changes to demand generation strategy and processes such as lead trigger/scoring, web strategy, direct marketing, and demand waterfall definition
- Manage team of analysts to create reports/dashboards, identify insight, and generate actionable recommendations
- Define/build necessary infrastructure to enable immediate successes in measuring/improving marketing impact and ROI, while building toward vision for advanced and predictive models
- Build trusted relationships with leaders in Product Marketing, Demand Generation, and E-Commerce to understand business needs and gain buy-in on measurement models
- Establish internal processes to deliver reporting and manage intake/execution of ad hoc requests
- Stay on leading-edge of new approaches and tools to drive continuous improvement
- Provide frequent team coaching and feedback to analysts to accelerate their personal development
- Be proactive thought leader and build culture of data-driven decision-making and enhance Cengage’s ability to understand and implement insights surfaced from Analytics work
9
Responsibilities For Director, Marketing Analytics Resume
- Lead a team of individuals responsible for analyzing and optimizing all the marketing investments across all of NAH’s marketing channels (mail, digital, retail, radio, print and TV etc.)
- Hire, develop, lead, and manage a high-performing and talented team of marketing analytics analysts
- Work closely with the Director of Marketing and Marketing Campaign Manager to profitably manage Marketing campaigns by monitoring trends, extracting and analyzing data, identifying opportunities, developing and presenting recommendations, implementing the strategies and measuring the impact via ROMI tools
- Work with internal stakeholders to provide leadership and execution of multi-channel marketing strategies addressing segmentation, online and offline media messaging, media deployment, tracking and analysis of initiatives
- Identify, support, and implement new projects related to the overall improvement of marketing business processes, serving as a key stakeholder for all aspects of the Marketing Analytics project life cycle (design, development, testing, implementation, monitoring)
- Develop account selection strategies for cross-channel marketing efforts to drive acquisition volume and effectively manage program returns
- Develop multi touch attribution methodologies across all channels to assess effectiveness of multi-channel marketing efforts
- Develop data strategy to support marketing analytics and enhance business intelligence needed to provide timely, insightful and action oriented monitoring of marketing programs
10
Responsibilities For Director Marketing Analytics Resume
- Strong data visualization capabilities
- Provide timely and quantified recommendations in response to ad hoc analysis requests by the Director of Marketing and extended leadership teams
- Evaluate, recommend, manage, and negotiate contracts with vendors of products and services related to Marketing Analytics
- Serve as key liaison with external media mix modeling consultants, as applicable
- Plan and implement overall marketing analytics strategy
- Define different KPIs for different marketing channels and deliverables
- Research, select, manage and implement the Marketing Technology (MarTech) stack for maximum ROI
- High quality, on-time delivery of analytic projects and solutions
- Conduct deep dive analysis of marketing execution, campaigns and timing across Columbia and competitive label artist releases to track predictors of successful strategies
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