Analyst Marketing Analytics Resume Sample
Esther Daniel
5254 Lelah Divide,
Los Angeles,
CA
+1 (555) 902 4756
Work Experience
Senior Data Analyst, Marketing Analytics
10/2015
-
PRESENT
Detroit, MI
- Primary responsibility for direct marketing analysis from SQL/Business Objects/MS-Excel/SAS to support loyalty marketing. Tasks include prioritizing work, meeting deadlines, quality control, and process improvement
- Business experience in marketing analysis or analytics consulting leadership
- Experience in an Advanced Analytics environment working with customer analytic systems in both SAS & Teradata (preferably at a large retailer)
- Proficient in a wide range and application of analytical, quantitative, and statistical techniques and tools to derive insights from large, complex data environments solving complex and ambiguous business problems in a timely manner
- Working knowledge of the application of advanced analytics to drive sales and profit: data analysis, segmentation, clustering, simulation modeling, hypothesis testing, regression modeling, forecasting, predictive modeling, factor analysis
- Team player: implement existing processes, collaborate with senior team members and contribute to the team’s success. Ability to influence without authority in a cross functional team setup
- Develop communications and presenting to cross functional partners
Analyst, Marketing Analytics
06/2011
-
06/2015
San Francisco, CA
- Strong organizational, planning, and time management skills with ability to prioritize multiple/competing projects and assignments
- Proficient in word processing, spreadsheet, presentation and database software
- Proficient in SAS and SQL Recruiter: Howard Fishman
- Show a hunger for providing the business with insight to make the right decision, sourcing new data and information and demonstrating a sound knowledge of business practises
- Develop and present analytically grounded proposals as solutions to business challenges
- Produce profit evaluations to ensure that recommendations are value adding
- Provide clear documentation on analytical approach and findings
Analyst, Marketing Analytics Modeling
12/2006
-
04/2011
Phoenix, AZ
- Follow a structured and well governed process for approval and execution of proposals
- Statistical techniques, test and learn
- Setting expectations, clear success metrics
- Design and execute marketing campaigns, defining the customer proposition and target market
- Demonstrate a statistically sound approach to test and learn to ensure valid reads on campaigns
- Oversee the execution of the campaign ensuring a clear understanding of the customer experience, recommending enhancements to customer interactions
- Track the results of the campaign, feeding learning’s into future campaigns
Education
Portland State University
2000 - 2005
Bachelor's Degree in Data Science
Professional Skills
- Use strong analytical skills to provide insights as well as recommendations for changes and convince key leadership of testing benefits
- Self-motivated, detailed-oriented analyst with strong analytical and problem-solving skills
- Self-motivated, detailed-oriented analyst with strong analytical and problem-solving skills
- Demonstrated experience as a contributor to an enterprise’s CRM team
- Experience in interactive marketing, business consulting using data and information to drive marketing recommendations
- One or more years of data mining, predictive modeling and analysis experience with SQL/Oracle
- Demonstrated knowledge of using statistics and data mining to answer hypotheses / business questions
How to write Analyst Marketing Analytics Resume
Analyst Marketing Analytics role is responsible for analytical, sql, benefits, retail, training, database, architecture, reporting, design, research.
To write great resume for analyst marketing analytics job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Analyst Marketing Analytics Resume
The section contact information is important in your analyst marketing analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Analyst Marketing Analytics Resume
The section work experience is an essential part of your analyst marketing analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous analyst marketing analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular analyst marketing analytics position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Analyst Marketing Analytics resume experience can include:
- Regularly communicate with stakeholders to build owns knowledge of the business and relating activity, priorities, interdependencies and challenges
- Provide oversight of third party suppliers to ensure that analysis sub contracted out is value adding, effective, timely and in line with expectations
- Choose communication styles that suit the audience and are as effective as possible
- Be flexible with own activity and time to support others deliverables and ensure as a team the key priorities are delivered
- Play a role in developing and maintaining a healthy culture of trust, support, positive morale and general wellbeing
- ) Provide marketing and sales teams with meaningful insights using syndicated & proprietary data for marketing materials and presentations
Education on an Analyst Marketing Analytics Resume
Make sure to make education a priority on your analyst marketing analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your analyst marketing analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Analyst Marketing Analytics Resume
When listing skills on your analyst marketing analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical analyst marketing analytics skills:
- Works effectively both individually as well as a Member of a cross-functional team
- Data mining, business analytics, statistical analysis, machine learning experience
- Solid understanding in multivariate testing and statistical analysis
- Relevant experience working on marketing analytics problems in a digital business
- Preferably capable of communicating technical and marketing data in an effective manner to all levels of staff
- Maintain good relationships with clients and business partners to support best-in-class data driven marketing strategies
List of Typical Experience For an Analyst Marketing Analytics Resume
1
Experience For Analyst, Marketing Analytics Resume
- Analyze functional problems and determine techniques and requirements most feasible for processing data
- Support the acquisition and retention of viewers leveraging a data-driven approach to both owned and paid media
- Performs analysis of large volume of POS, web, email, customer, SYW and other quantitative data sets
- Define and convey key metrics to help understand performance of channels (i.e. email) as it relates to a Member’s engagement and journey
- Proves and disproves business hypothesis through data and statistical analysis
- Participate and contribute analytical expertise to marketing partners when planning and targeting conversations take place for acquisition, cross-sell and retention initiatives
2
Experience For Analyst, Marketing Analytics Modeling Resume
- Coordinate with Media Agency and Internal Marketing & Promotion Planning teams to maintain a Marketing Campaign Tracker across all media plans in order ensure alignment between on-channel, cross-channel, off-channel, Social, and Digital channels
- Maintain KPI Trackers for each Marketing campaign to help identify predictors of ratings success, and populate Dashboards that enable the Marketing team and agency partners to optimize media strategies mid-flight
- Collaborate on the build of viewer segments and custom targets for each campaign using Nielsen NPOWER data and 1st Party data sources
- Participate in creative testing in Social and Programmatic environments (e.g. Facebook, YouTube), to help identify the creative asset most likely to resonate with target segments
- Collaborate on attribution modelling, with the goal of identifying marketing tactics that best “move the needle” on Linear ratings, brand perception, and Digital audience growth
- Quantitative thinker with exceptional communication skills
3
Experience For Digital Analyst, Marketing Analytics Resume
- Experience in a data-driven marketing or performance-focused media planning role
- Knowledge of the digital analytics ecosystem, including advanced targeting and measurement techniques in Programmatic, Social, Mobile, etc
- Participate in the evaluation and select of best-in-class vendors that leverage an AI-driven approach to media targeting and measurement
- Prior exposure to advanced segmentation models, combining demographic, psychographic and behavioral data sets to score prospects and microtarget likely converters
- Strong technical skills (e.g. Excel)
- Experience with marketplace data outside of CPG is valued. Needs knowledge of quantitative approaches used in
- Contribute to design of experiments allowing SHC to actively test into a new operating model
- Manage data and provide analytics support for key targeted marketing initiatives
- Understand operational challenges and provide baseline key performance metrics
List of Typical Skills For an Analyst Marketing Analytics Resume
1
Skills For Analyst, Marketing Analytics Resume
- Experience manipulating large datasets for analysis purposes
- Experience in database marketing and analytics
- Experience required in related field (i.e. analytical field in a competitive industry)
- Experience with large data sets and creativity to develop innovative analytical solutions
- Experience with SQL, Salesforce, Cognos, SAS, SSAS/PowerBI, Tableau, SPSS
- Analyze customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience
- SQL Query experience
- Proven ability to work collaboratively across functional areas within an organization
- Self-starter, independently initiating and driving projects towards completion
2
Skills For Analyst, Marketing Analytics Modeling Resume
- 1) Perform forward looking analysis of Marketing Channel performance to drive insights
- ) Partner with digital analytics, product development, consumer marketing, site editors and publishers/marketing directors
- Create useful "dashboards" based on data and understanding of KPI
- Passion for digital media and emerging technologies
- Knowledge of SPSS, SAS, R, Python (or other statistical analysis and data mining packages)
3
Skills For Digital Analyst, Marketing Analytics Resume
- Knowledge of leading web analytics platforms such as Adobe Analytics and Google Analytics
- Partner with account teams on key accounts to develop key client and vertical specific insights using primary and secondary data
- Acts as a champion of data driven insights on marketing campaign performance and customer behavior
- ) KPI design and collection; data aggregation for digital performance reporting
- ) Template development for ongoing brand needs
- ) Cross platform behavioral measurement, reporting, and analysis
- Understands and applies retail business and key KPIs for success in driving Members engagement and conversion in store and online
- BS/BA or MBA/MS in Economics, Statistics, Physics, Mathematics or other related fields
4
Skills For Data Analyst, Marketing Analytics Resume
- Current FAIS Qualifications required
- (FAIS jobs only) – also attach FAIS Addendum
- FAIS Qualifications required from 1Jan 2009 Not applicable
- Participates independently in weekly / monthly client calls
- Performs disciplined and detailed reporting and analysis of customer data that enables SHC to grow, engage, and retain its diverse customer base across all formats
- Helps with portal design, QA, and education of business partners
5
Skills For Big Data Analyst, Marketing Analytics Resume
- 2) Execute cross channel analysis to help channel managers improve channel efficiencies
- 3) Coordinate analysis projects with Omniture/ Web Analytics and other teams to produce actionable insights
- Develop and execute campaign measurements and analysis, test designs, and implement complex projects as well as articulate the results/insights and analyses to internal clients
- Develop a deep understanding and extensive experience in accessing Pitney Bowes internal databases and navigating our complex data infrastructure, including our digital ecosystem
- Team up with offshore analysts to deliver the analysis required by the various internal teams
- Collaborate with other members of the Marketing Analytics team to work on advanced analytics (i.e. Logistic Regression, Decision Tree, Cluster, etc.) and big data projects in order to drive higher marketing performance
- Use Google Analytics Premium and other platforms to build an analytics strategy which includes detailed customer path analysis in order to inform consumer-led product and marketing decisions
- Define reporting requirements and key performance indicators in order to create daily/weekly/monthly dashboards for digital products to evaluate ongoing performance
- Determine key deliverables and ensure appropriate tracking is in place in order to get accurate data for analyses and test measurements, and troubleshoot tracking issues when needed
6
Skills For Analyst, Marketing Analytics Pharma Resume
- Monitor and report on digital campaign performance across channels, including A/B and MVT tests, leveraging data and closing the feedback loop with stakeholders to provide insights and strategic recommendations
- Work closely across various groups within the division and company, collaborating with teams in marketing, product, tech and ad sales
- Identify emerging analytic and optimization tools through regular vendor review
- Develop and implement measurement frameworks and marketing models: everything from marketing mix optimization and channel attribution to buyer churn and lifetime value
- Play a foundational role in deciding how we can best engage and grow Etsy buyers by determining and helping execute on opportunities for growth through analysis of behavioral and transactional data that informs our channel strategies
- Identify key metrics that drive the performance of marketing channels and marketing products, make these accessible to partners through dashboards and reports, and drive these metrics through statistical analyses of experiments
- Transform raw data into meaningful and impactful analysis characterized by strong data governance, technique transparency, and aggressive documentation and communication
7
Skills For Senior Digital Analyst Marketing Analytics Resume
- Identifies and performs marketing strategy insights and recommendations to optimize the acquisition of customers
- Identifies business requirements and collaborates with Enterprise Reporting team in pass-off of requirements for execution and BI / IT development
- Supports the development of methodologies to measure and improve the effectiveness of media spend across multiple touch points, brands and business units through the implementation and governance around attribution
- Works with E-commerce team to identify trends and insights impacting website conversion
- Provide insightful information that helps key stakeholders to understand the business and informs the decision making process
- Reviews new insight demands with currently in-progress projects
8
Skills For Senior Data Analyst, Marketing Analytics Resume
- Experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics
- Identify opportunities to enhance campaigns and bring increased value to the customer and business
- Present clear stories around the impact of the campaign to business stakeholders to build a shared understand of the value of the activity
- Proactively identify and engage with key business stakeholders to keep them informed on the status and success of your activity
- Follow a structured governance process to ensure that all parties needing to be aware of activity are suitably informed and able to sign up to activity going ahead. Be clear around expectations
- Engage in conversations and debates, sharing views and providing appropriate challenge; asking probing questions to evolve the group understanding and aid better decisions
9
Skills For Analyst Marketing Analytics Resume
- Be able to tell clear stories in a none technical fashion to ensure that stakeholders understand and buy into proposals
- Engage regularly with third party suppliers or data and analytics to understand advancements in the industry, new insight and data that could be useful
- Develop relationship with third parties to learn about new product offerings and techniques to enhance internal perspectives
- Support team members with technical input and views to deliver the best possible solutions
- Proactively participate in team activity to assist in the cohesive development of team spirit and collaboration
- ) Help steward syndicated/analytic applications and their implementation
- ) Direct support for senior management
- Work experience using SQL is required. Strong analytic SQL skills and experience working with traditional relational databases and/or NoSQL databases such as Hadoop / Hive, BigQuery, Redshift
- Self-motivated, results-oriented analyst with strong analytical and problem-solving skills
10
Skills For Analyst, Marketing Analytics Resume
- Develops hypotheses and guides for usage of analytic methods in various campaigns for effectiveness of various learning
- Total experience
- Working knowledge of Salesforce.com, SiteCatalyst, Eloqua and Tableau
- Additional programming languages (e.g. Python, R) are necessary
- Digital media buying optimization: Build reporting systems and generate analyses to help drive our program’s efficiency, digging into the data to find areas of opportunity and then implementing rapid and test and learn in-market
- New program development: With new avenues for growth appearing daily, we’re constantly on the lookout to enter new marketplaces and increase our footprint. Help us take advantage of those new arenas and generate best practices for sharing data and optimizing campaigns
- Budget and performance management: While working with a stable of capable partners, we need to make sure we’re allocating our budget as efficiently as possible while monitoring performance. Develop the next generation of reporting dashboards, enabling us to gain a new level of depth in our analyses
- Creates testing and learning analytic methods and develops consistent process of analysis
- Advanced Knowledge of Relational Database SQL and an advanced statistical programming language (oracle, Netezza)
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