Manager, Marketing Analytics Resume Sample
Hunter Thompson
9126 Hershel Turnpike,
Chicago,
IL
+1 (555) 340 7059
Work Experience
Manager, Marketing Analytics
11/2016
-
PRESENT
New York, NY
- Google Analytics Individual Qualification an asset
- A post-secondary education in math, statistics, business or a related field
- Experience in a data analytics role
- Provides leadership for analytic efforts, including complex studies, simulations, testing, etc. to solve unique problems or questions identified by executive management and various business unit partners
- Develops and implements business plans, policies, and procedures related to providing business intelligence solutions. Manage implementation and administration of business intelligence reporting tools
- Monitors and report out to management on the status of departmental projects: anticipates and identifies issues that could inhibit achieving the project goals and objectives, and implementing corrective actions and mitigation strategies
- Five years of experience solving business, financial and/or clinical problems. This includes using technologies and analytical methodologies, preparation of related recommendations and presentations of findings to various levels of management and external parties
Associate Manager, Marketing Analytics
11/2013
-
09/2016
Boston, MA
- Create insightful, comprehensive, easy to understand and actionable reports on ad hoc and recurring basis
- Develop and design foundational reports and dashboards to serve strategic needs for end users
- Prepare, maintain, analyze, and distribute recurring and ad hoc reporting/analysis
- Provide analysis to evaluate/validate marketing strategy and initiative performance against target and other benchmarks
- Provide recommendations on KPIs needed for reports and analysis
- Evaluate KPIs in context of business goals and build actionable dashboards, reports and alerts around them
- Identify reporting gaps and develop solutions to close them
- Collaborate with other business units to reconcile different approaches and drive common understanding
Manager Marketing Analytics
06/2010
-
10/2013
New York, NY
- Have experience in taking analysis outputs and turning it into executable, actionable plans for process improvement
- Excellent diplomacy skills and an appreciation for various user needs within an academic environment
- Demonstrated success in advanced data modeling and analysis techniques
- Solid understanding of data models, reporting systems, data automation systems, dashboard and performance metrics in supporting key business decisions
- Strategic thinker; able to apply the current analytics landscape to the University’s needs
- Be resourceful, flexible, and a team player
- Excellent oral and written communications skills are necessary to interface effectively with management, co-workers and various other internal and external customers
Education
University of North Carolina at Asheville
2006 - 2010
Bachelor's Degree in Marketing
Professional Skills
- Extraordinary communication and political acumen skills, including strong negotiation and problem recognition/avoidance/resolution skills
- Strong mathematical skills, analytical/research skills and deep understanding of statistical techniques to transform raw data into insights
- Excellent communication and interpersonal skills and ability to build strong cross-functional relationships
- Strong organizational skills, with ability to prioritize work and manage multiple deadlines
- Excellent presentation skills – specifically in developing presentations in power point with data
- Strong aggregation and synthesis skills with an ability to take complex concepts and data and explain them to less technical audiences
- Strong analytical, communication, organizational and problem-solving skills with a track record of successful accomplishments
How to write Manager, Marketing Analytics Resume
Manager, Marketing Analytics role is responsible for analytical, advanced, analytics, organizational, marketing, database, negotiation, tableau, communications, visualization.
To write great resume for manager, marketing analytics job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Marketing Analytics Resume
The section contact information is important in your manager, marketing analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Marketing Analytics Resume
The section work experience is an essential part of your manager, marketing analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, marketing analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, marketing analytics position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Marketing Analytics resume experience can include:
- Demonstrated experience in providing marketing analytics support and solutions
- Demonstrated experience or ability to adopt new programming languages for large scale data analysis (e.g. Python, Hadoop)
- Possess sound PC skills, including Microsoft Office
- Proven ability to think and operate at a strategic level, however comfortable with technical details and contributing to technology projects
- Demonstrable analytical and problem-solving skills
- Proven ability to think and operate at a strategic level, however comfortable with details and guiding the execution of data analysis and market research
Education on a Manager, Marketing Analytics Resume
Make sure to make education a priority on your manager, marketing analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, marketing analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Marketing Analytics Resume
When listing skills on your manager, marketing analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, marketing analytics skills:
- Experience partnering effectively with marketing agencies
- Strong problems solving skills from end to end
- Strong interpersonal skills and story telling ability to technical and non-technical audience
- Strong analytical and quantitative problem solving skills and business judgement
- Experience managing multiple competing priorities while moving business objective forward
- Strong business acumen, skillful in recognizing business problems and developing tactical response as well as strategic solution
List of Typical Experience For a Manager, Marketing Analytics Resume
1
Experience For Associate Manager, Marketing Analytics Resume
- Great communicator with strong relationship and interpersonal skills
- Advanced Excel and Access experience required. Experience with Power BI and Adobe Marketing Cloud products desirable
- Work effectively and harmoniously with technical and non-technical colleagues to successfully execute projects
- Work collaboratively and effectively foster business relationships across teams
- Relevant experience working in digital analytics or in web-based businesses; understanding of web analytics metrics and concepts
2
Experience For Manager, Marketing Analytics & Insights Resume
- Strategic thinker with proven track record of generating and communicating insights that he/she has derived from complex data analytics
- Work experience using SQL and additional programming languages
- Experience in marketing or business analytics, management or financial consulting
- Work experience in marketing analytic methods
- Experience working with extremely large data sets
- Related digital marketing analytics experience
3
Experience For Manager Marketing Analytics Resume
- Deep experience of market leading Cards capability and Cards lifecycle management
- Experience of working closely with Credit Risk to make optimal decisions
- Demonstrated ability to manage internal teams, contractors, vendors and consultants
- Database analytics experience using SAS or similar statistical software package and SQL
- Experience in CRM or one-to-one Marketing analytics
- Experience in retail, research, analytics, business or related area
- Manage and assist in prioritizing website enhancements driven from data insights
4
Experience For Manager, Marketing & Analytics Resume
- Strong abilities in statistical and data analysis
- Experience managing 1-2 Analysts
- Comfortable with ambiguity and changing priorities
- Provides hands-on support on analytic projects (approach, techniques, prioritization, etc.)
- Evangelize data-driven decision making within the Marketing and Sales teams
- Build marketing dashboards to regularly measure and report on targeted marketing programs and channel performance
- Influences Sr. Leadership decision making with necessary historical sales data for planning purposes
5
Experience For Senior Manager / Manager, Marketing Analytics Resume
- Understand how targeted marketing campaigns are traditionally designed, executed, and measured and how that is changing with new technological advancements
- Support the Director of Business Analytics and Head of Marketing to build and execute analytics strategy for US Surgical
- Design/execute/measure high impact direct to consumer marketing experiments
- Familiarity with direct marketing execution processes
- Track and measure the results of CRM (email and direct mail) campaigns, providing results and key insights for future strategy
- Build guest profiles and segmentation to understand our guests and improve targeting efforts
- Perform subscriber and financial modeling and analysis for new products and initiatives to support product development and new initiatives
- Create/improve data analytics and reporting processes wherever appropriate and applicable, and work cross functionally to drive automation
6
Experience For Manager Marketing Analytics & Forecasting Resume
- Learn quickly and develop a deep understanding of data and tools as well as business and performance drivers
- Develop, maintain, and automate analytical tools and reports for evaluating performance of telephone sales activities and call volume forecasts
- Champions the customer perspective in all analytic consulting activities
- Responsible for managing budgets, schedules, work plans and performance standards
- Lead innovative initiatives that help build new marketing capabilities and ‘operationalize’ analytics
7
Experience For Manager, Marketing Analytics Resume
- Delivers strategic insights derived from sales and promotions that drive critical marketing decisions
- Successfully tells stories of what happened from Marketing events and promotions and able to present those findings to leadership
- Define future data requirements roadmap to execute on marketing touchpoints with new tools
- Knowledge or background in marketing and customer segmentation
- Establish marketing campaign dashboards/reports that lead to actionable insights and recommendations and automate where possible
- Set, manage, and ensure teams meet deadlines
8
Experience For Associate Manager, Marketing Analytics Resume
- Lead decision support for marketing and/or customer facing teams with focus toward performance evaluation, KPI reporting, forecasting, opportunity identification and process streamlining
- Collaborate with cross functional teams to align on KPIs, and further own the measurement and data collection
- Operate as a subject matter expert on statistical analysis, test and design of experiment, analysis methodology, modeling & application, and initiative value determination framework
- Manage workload, set priorities, assign projects and allocate resource, communicate business performance and project progress to management & business partners
- Experience with web analytics tools such as Google Analytics, and visualization tools such as Tableau
- Experience with statistical tools such as SAS, Matlab, R is highly regarded
9
Experience For Manager, Marketing Analytics & Insights Resume
- Actively participate in retailer’s business planning process
- Proactively provide creative, targeted solutions, as well as insights, that drive the retailer’s strategies
- Analyze, and present, analytical results and their impact on the retailer’s sales and profit
- Maintain an understanding of the retailer’s Category Management and Merchandising plans to be able to add value to these areas and incorporate loyalty marketing where appropriate
- Build & refine dashboards to ensure most relevant KPIs
- Ensure processes are up to date and ensure accuracy
- Work with key partners to evaluate social reach and sentiment. Understand what people like about our creative and product campaigns. Deliver insights into how to modify the product’s positioning and messaging based on overall sentiment and track reach, purchase intent and determine KPIs to improve overall campaign performance
- Provide analytics reporting for Annual Pass business. Analyze historical performance, identify key trends, and predict future results
10
Experience For Manager Marketing Analytics Resume
- Provide strategic insights by developing data models to forecast acquisitions, visitation, and product sales penetration
- Create, manage, and distribute reports to effectively communicate data and insights including the use of statistics, graphical representation, and written analysis
- Run daily, weekly, and monthly reports, explain variances and resolve issues to ensure Director and VP are updated for Weekly Business Reviews, and through various ad-hoc reports
- Conduct scenario analyses to resolve capacity issues by determining blackout dates, analyzing consumer behavior, and partnering with Finance, Operations, and Digital teams in order to ensure accuracy and proper execution
- Perform ongoing and ad hoc measurement of the longitudinal customer lifecycle streams and marketing executions
- Gather, structure and analyze primary and secondary data to derive insights that inform the optimization of the marketing initiatives
- Create, manage and distribute reports to effectively communicate data and insights including the use of statistics, graphical representation and written analysis
List of Typical Skills For a Manager, Marketing Analytics Resume
1
Skills For Associate Manager, Marketing Analytics Resume
- Build upon prior marketing effectiveness work to understand return on investment
- R/Python programming skills
- Strong experience with IBM Interact or similar tools, either in implementation or day to day management
- A shareholder advocate with and a strong profit-driven mindset who understands that customer experience is the key to differentiation
- Establish operational objectives and work plans based on the needs of business partners Business partner relationship skills
- Experience with Tableau/Visualization Software Experience
- Experience with omni-channel campaign support and effectiveness analytics
- Prior work experience in a consulting firm
2
Skills For Manager, Marketing Analytics & Insights Resume
- Communicate effectively, both written and verbally, with various levels of Management
- Develop and support the individual contributors on the marketing analytics team to grow their analytical, communication and leadership skills
- Demonstrated experience with Google Analytics
- Owning ongoing analysis and reporting on the effectiveness of existing marketing channels and
- Required of marketing or commercial analysis related experience (market research, marketing/sales analytics, forecasting, etc.)
- Experience with dealing directly with clients and managing expectations and presenting results
- Hands on experience building marketing/sales campaign reporting (campaign outreach, lead generation, sales funnel, conversion rates)
- Provide advanced statistical support, including but not limited to regression, clustering and segmentation, forecasting, goodness-of-fit, and factors
3
Skills For Manager Marketing Analytics Resume
- Experience in Analytics - modeling and analyzing consumer brands using state of the art techniques and systems (manufacturer and supplier side)
- Proven track record of leveraging data for business decision making
- Experience in end-to-end marketing campaign processes (from data instantiation, segmentation, selection, output, reporting / analysis
- Manage generation of daily, weekly and summary reporting including enrollments, redemption behavior, customer analytics and program effectiveness
- Analytical and data mining experience
- Experience working in a Big Data Platform environment, specifically Hadoop
- Experience in a consumer insights function for a global consumer-oriented organization in retail, manufacturing or a related industry
- UNIX scripting experience
4
Skills For Manager, Marketing & Analytics Resume
- Experience analyzing customer data for both B2B and B2C business models
- Manage all reporting requirements and web analytics , experience with Adobe/Omniture and Google Analytics required
- Create and operate a customer contact strategy across all marketing touchpoints based on developed segmentation
- Package and communicate trends and insights to key stakeholders including senior leadership in a timely and effective manner
- FUN – Good attitude under stress and pressure, pleasant to work with
- Web Analytics and Social Analytics Experience
- Strong business acumen; shareholder mindset
- Basic to Intermediate knowledge of SQL, or demonstrate ability to learn quickly & independently
5
Skills For Senior Manager / Manager, Marketing Analytics Resume
- Determine the efficiency and effectiveness of our targeted marketing efforts
- Experience in an analytical field
- Manage multiple tasks, deadlines and priorities
- Experience with SQL in a Netezza environment
- Experience with web analytics tools and knowledge of standard web metrics
- Experience with campaign management platforms such as Adobe and Unica
- Experience with digital media measurement and analytics
- Experience in data warehousing, data analytics or related field
- Reporting on social media Key Performance Indicators (KPIs) and aid optimization efforts of community messaging
6
Skills For Manager Marketing Analytics & Forecasting Resume
- Working knowledge of CRM databases
- Assist in product launches including providing pricing options, performance forecasts, creating report templates and implementing reporting schedules
- Proficient in querying data using SQL (including use of looping and correlated sub-queries) and using MS Excel and MS PowerPoint
- Act as the go-to expert for insights into marketing performance by owning actionable analyses and impactful reporting -- thus informing strategy
- Make improvements in existing reporting and analysis process, including migration of some routine reporting to Tableau
- Create data depository of all marketing initiatives so that it can be used as an input in forecasting using modeling tools
- Analyze the effect of multi-channel consumer behavior and providing regular actionable insights in an ever-evolving marketing landscape
7
Skills For Manager, Marketing Analytics Resume
- Build and maintain relationships across internal stakeholders including marketing, business intelligence, creative, merchandising, and website
- Design and deliver ongoing analytics to provide marketing with insights for better decision making
- Oversee the approach and analysis of gathering a wide variety of data to optimize marketing spend, targeting, and segmentation
- Lead sales target setting processes including performance measurement, analysis, optimization and reporting
- CURIOUS – Always learning and questioning what he/she can do more
- Multivariate statistical analysis, including regression analysis, decision trees, cluster analysis and direct/database marketing analysis
- Help infuse customer-centric thinking in marketing channel KPIs and impact measurements
- Partner with product and engineering to optimize data capture and regular reporting design
- Learn and manage targeting for direct marketing list selection process
8
Skills For Associate Manager, Marketing Analytics Resume
- Create a business performance report using Tableau, Cognos or another BI reporting tool
- Contribute to go / no-go decisions by presenting financial analyses on potential revenue generating ideas
- Identifies and tracks external research data supporting internal marketing and/or donor research initiatives
- Assess impact of marketing initiatives on overall sales performance, examples: pricing change, addition of new communication, and other tactical changes
- Coordinate statistical analysis and predictive modeling to ensure the integration of those tools into the marketing programs
- Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing various analytics tools and platforms
- Monitor trends and key metrics and provide proactive insight with the marketing and analytics teams to identify areas for operational and marketing improvement
- Represent Marketing Analytics regarding sales within the organization
9
Skills For Manager, Marketing Analytics & Insights Resume
- Acts as the fundamental driver in the development of analytic/research plans, including objectives and strategies for achieving the business line objectives
- Experiences in finance industry across analytics or similar role or 3+ years of experience across analytics, risk or modeling experiences in student loan business
- Proven experience in process improvement – from understanding user pain points through to implementation of improvements
- Demonstrated proficiency of delivering analytical strategy independently to drive business
- Apply analytical methods to creative problem solving
- Proficient with DOE and A/B and multivariate testing
10
Skills For Manager Marketing Analytics Resume
- High level of comfort working on initiatives that are less defined and do not have established processes or parameters
- Translate your technical work for audiences of all levels and make recommendations in a compelling manner that inspires action
- Proactively research new ways of modeling to unlock new growth opportunities
- Thrive in a fast-paced, highly-matrixed and evolving environment
- Familiarity with common online targeting and measurement solutions
- Knowledge of email platforms and online marketing
List of Typical Responsibilities For a Manager, Marketing Analytics Resume
1
Responsibilities For Associate Manager, Marketing Analytics Resume
- Experience in a quantitative marketing arena (marketing analysis, database marketing, CRM strategy)
- Experience with forecasting and media mix modeling
- Experience in marketing or data analytics discipline
- Experience writing advanced SQL and familiarity with BI tools such as Tableau
- Effective communicator engaging with multiple roles throughout the organization
- Strong working knowledge of analytics tools such as SAS, R, Python, SPSS, etc. and SQL
- Contribute to the assessment of new business opportunities through researching and analyzing internal and public information
2
Responsibilities For Manager, Marketing Analytics & Insights Resume
- Act as a supporting point of contact between Enterprise Analytics and Best Buy’s Customer Lifecycle Marketing team
- Expert knowledge in database design, data flows, statistical analysis, segmentation, descriptive and predictive modeling, testing and project management
- Support the sales management team by providing reporting on campaign performance
- Define a comprehensive measurement framework and drive corresponding reporting and analysis recommendations
- Support post mortem analyses for Marketing & Sales programs and present conclusions to inform future plans
3
Responsibilities For Manager Marketing Analytics Resume
- Research, understand and measure all core metrics associated with SiriusXM’s streaming service and products
- Drive insights into the organization that lead to fact based decision making
- Managing multiple projects concurrently and ability to work autonomously if needed
- Applying analytical techniques to mine data and solve business problems
- Create frameworks, models, tools and process to provide analysis to all functions within marketing
- Self-motivated with ability to thrive in an evolving organization
- Develop framework covering data collection processes, model development and maintenance, communication to key stakeholders, and internal deliverables
- Maintain a reporting calendar
4
Responsibilities For Manager, Marketing & Analytics Resume
- Manage, analyze and report key marketing metrics via both manual and automated metric collection methods
- Perform and oversee marketing campaign analytics and optimization
- Collaborate with Finance on analysis of opportunities and recommendations
- Analyze general market intelligence (competition, target audience demographics, travel behavior, consumption)
- Provide overall marketing performance reports on Beckman Coulter’s online performance (includes SEO, PPC, website traffic, email, and social media) utilizing tools such as Domo, Google Analytics, Google AdWords, and Salesforce
- Execute personalization utilizing models and segments for longitudinal lifecycle streams and efforts
- Evangelize the benefits of insights by engaging key stakeholders
5
Responsibilities For Senior Manager / Manager, Marketing Analytics Resume
- Work cross functionally within Enterprise Analytics to synthesize multiple sources of information as needed
- Perform moderate to advanced analytics as needed
- Clearly communicate ideas and results to non-technical business people, as well as Senior Leadership
- Work Experience ideally in consulting, investment banking, corporate strategy, business analytics or market research with demonstrable results and career progression
- Prepare performance and lead conversion analysis reports that analyze campaign results, conversion rates, marketing expense, revenue and other Channel and individual loan officer efficiency metrics
- Maintain reporting for all marketing campaigns and lead sources including all digital marketing programs. Produce trend analysis and write analytical commentary
- Analyze customer satisfaction data and write quarterly Channel review
- Research competitor offerings and provide comparisons
6
Responsibilities For Manager Marketing Analytics & Forecasting Resume
- Assume additional responsibilities and ad hoc projects as required
- Practical experience with at least 3 of the following: customer lifetime value models, loyalty analysis, personalization algorithms, hypothesis testing, marketing mix modeling, time series analysis
- Proficient in using a BI reporting tool (e.g., Business Objects, Cognos, Tableau)
- Proficient in using a statistical software package (e.g.: R, SAS)
- Primary owner of the Adobe Analytics (Omniture) relations and point of contact between the E-commerce user group, technology/tagging implementation team and vendor(s)
7
Responsibilities For Manager, Marketing Analytics Resume
- Launch AB testing platform and make testing an ongoing discipline. Develop appropriate testing designs to support multivariate testing. Capture E-commerce and Marketing testing requirements and prioritize; present results
- Demonstrated leadership experience in a fast-paced environment
- Strong analytical mind and are skilled at digging into data to assess results and cull key takeaways to leverage for continuous optimization
- Monitor lead and opportunity status and movement through the funnel to help ensure the effectiveness of nurture programs and efficient assignment of leads
- Manage relationship with analytics vendor including negotiation of contracts and compliance with service levels (SLAs)
- Proactively identify new digital marketing activations and technology/platforms to help drive brand awareness, sales and customer acquisition Oversee ad-hoc projects as needed
- Demonstrating an in-depth understanding of Student Loan Business through application of knowledge in identifying new opportunities to grow and optimize the business
- Full cycle accountability for designing and developing marketing strategy for non-digital prospects, campaign performance tracking and providing business insights and recommendation to business partners and senior management
8
Responsibilities For Associate Manager, Marketing Analytics Resume
- Ensure effectiveness of models being used and collaborate with modeling team to develop/refine current models
- Deal with ambiguity and subjective information by independently researching and identifying actionable solutions
- Closely work with marketing and execution teams to ensure accurate and timely campaign execution
- Establish and manage advanced marketing analytic capabilities for the worldwide marketing organization including automated data collection, data cleansing, standardization policies and tool sets
- Measure return on marketing’s investment, pipeline volumes and conversion rates, lead scoring, and cost per acquisition metrics to identify areas of success, opportunity and improvements
- Act as the authoritative marketing analytics thought leader embracing our data driven culture focused on test and learn and experimental analysis for online and offline marketing initiatives and campaigns
- Maintain database health to ensure key marketing reporting data is valid and accurate across multiple systems through monitoring and quality checks
- Use exploratory data analysis techniques to identify relationships, patterns, or trends from complex data sets to measure marketing impact to the business
- Design and produce dashboards as well as regular reports to measure progress against all established KPIs, goals, demand generation activities and campaigns to provide feedback loop to marketing team
9
Responsibilities For Manager, Marketing Analytics & Insights Resume
- Collaborate with database engineers to develop, refine, and scale data management and analytics process, systems and best practices
- Work with external vendors to ensure they have the data necessary to execute campaigns and deliver closed loop performance measurement
- Benchmark the organization’s current marketing activities, performance and investment against industry best practices and partner with marketing teams to make the appropriate changes for program optimization
- Translate business problems into data and information to create insights and action for the business
- Interface with various internal business teams as a part of process to provide analytics solutions
- Access, prepare, and analyze data to support internal clients
- Prepare written analyses and present findings, recommendations, and insights to internal and external clients
- Create queries and processes (SQL, SAS, R, etc.) to develop analyses in response to inquiries from internal customers
- Lead, mentor, and grow team members responsible for analytical solutions to enable better decisions by leadership
10
Responsibilities For Manager Marketing Analytics Resume
- Translate business questions and needs into technical projects and specifications
- Clearly communicate and persuasively present data and conclusions in an organized manner to a wide variety of audiences, up to and including Executive management
- Design, manage, and deliver solution and segment analyses, such as customer profiling, segmentation studies, post-program measurement, and other ad-hoc projects
- Develop and own “One View of the Truth”
- Develop marketing dashboards, reports, and visualization that track key performance indicators and calculating return on investment for presentations to marketing teams, as well as executive leadership team
- Perform data mining and statistical analysis to produce insights that drive data-driven marketing campaigns. Translate the data into meaningful strategic and tactical recommendations based on these analyses
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