Manager, Integrated Marketing Resume Sample
Coby McKenzie
43713 Aurelia Loop,
Philadelphia,
PA
+1 (555) 520 1349
Work Experience
Manager, Integrated Marketing
05/2016
-
PRESENT
Phoenix, AZ
- Assist in the development of strategies and plans to drive attendance and revenue
- Partner with all Marketing & Sales team to develop cohesive and consumer motivating plan
- Identify key target audience demographics through primary and secondary research
- Develop strategic input with targeted consumer messaging for Marketing & Sales programs
- Conduct post mortem analyses for recommended Marketing & Sales programs and present conclusions to inform future plans
- Analyze consumer, category, competitive, and market trends assist in the development of the strategy for new programs and optimizing existing products and programs
- Develop a deep understanding of market and customer segment opportunities to create campaigns that meet attendance and revenue goals
Senior Manager, Integrated Marketing
08/2011
-
01/2016
Houston, TX
- Partner with functional teams to execute strategies in marketing, sales, research, online, promotions, social media, CRM and publicity
- Provide assistance in the attendance analyses development
- Analyze publicly available competitive intelligence and incorporate in plans accordingly
- Assist in development of departmental strategic plans and
- Monitor progress towards plans throughout the year to assure accomplishment of goals
- Travel requirement for events
- 5% International travel
- Develop and manage holistic regional campaigns which include trade shows, events, email marketing, advertising and web
Manager Integrated Marketing
08/2005
-
02/2011
Chicago, IL
- Work with marketing teams to execute large tradeshows, manage show sponsorships, recommend exhibit space, oversee tradeshow booth activity and staffing, or other show details
- Responsible for the coordination and execution of events/shows, managing on-site logistics, on-site trouble-shooting, show experience, and other related tasks
- Manage and maintain an ongoing tradeshow budget
- Evaluate industry events with a go-no-go event strategy process. Maintain and manage annual event calendar
- Manage day-to-day relationship with Gogo’s event marketing agency including monthly billing reconciliation and conducting an annual business review meeting
- Develop pre-event and post-event communications and surveys in collaboration with the marketing team
- Brainstorm and implement unique opportunities for event themes, tradeshow designs, displays, and demos to create memorable onsite experiences
Education
Strayer University - Baymeadows Campus
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong experience planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams
- Exceptional, proven operational management skills with experience in managing major projects
- Good communication skills; professional verbal and written skills
- Excellent analytical skills and a demonstrated ability to perform analyses
- Strong verbal and written communication skills, with the ability to communicate effectively between different disciplines
- Strong coaching, training and motivational skills; ability to lead cross functional, multi-geographic project Teams
- Strong analytical skills and background, with ability to use data to power marketing decision-making
How to write Manager, Integrated Marketing Resume
Manager, Integrated Marketing role is responsible for marketing, messaging, presentation, analytical, interpersonal, design, reporting, retail, strategic, player.
To write great resume for manager, integrated marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Integrated Marketing Resume
The section contact information is important in your manager, integrated marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Integrated Marketing Resume
The section work experience is an essential part of your manager, integrated marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, integrated marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, integrated marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Integrated Marketing resume experience can include:
- Strong project management skills with experience developing and executing marketing strategy successfully while collaborating cross-functionally
- Team player with strong writing and communication skills and creative ideas
- Strong leadership, analytic and strategic planning skills with a results-oriented mindset
- Outstanding project management skills including organization, planning, multi-tasking and time management
- Exceptional writing, storytelling and communication skills with a keen understanding of how to craft and evolve narratives for client pitches
- Prior experience in Mobile or Mobile subscriber product management and business planning fields
Education on a Manager, Integrated Marketing Resume
Make sure to make education a priority on your manager, integrated marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, integrated marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Integrated Marketing Resume
When listing skills on your manager, integrated marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, integrated marketing skills:
- Exceptional writing skills for developing effective and crisp messaging
- Strong interpersonal and leadership skills, showcasing patience, poise and a desire to work with junior members of the team to help them grow and learn
- Strong project management skills with ability to manage many complex projects simultaneously
- Effective interpersonal and communication skills; ability to lead and influence a team
- Strong influencer skills and ability to sell ideas within an organization
- Demonstrated experience working with digital marketing vendors in execution consumer promotions programs
List of Typical Experience For a Manager, Integrated Marketing Resume
1
Experience For Senior Manager, Integrated Marketing Resume
- Experience of demonstrated results and delivery in digital acquisition marketing and integrated experience delivery
- Effective written and oral communication skills at all levels of an organization
- Strong writing and problem-solving abilities
- Develops a cohesive, multi-channel marketing strategy for the Kids and Home businesses based on customer insights, business trends and company priorities
- Work experience in marketing or ad sales
- Relevant experience in an integrated marketing role
- Experience working in a fast paced, media sales environment
2
Experience For Senior Manager Integrated Marketing Resume
- Strong interest in beauty and fashion desired
- Entrepreneurial spirit and ability to thrive in a fast-paced and deadline-driven environment with multiple priorities
- Proven ability to lead and influence others to accomplish goals
- Experience in digital account management or marketing
- Develop customer strategy to deliver best in class experiences around high stake events
- Manage campaign budgets to ensure effective use of funds and stay within budget while maximizing and optimizing return on investment
- Leverage best-practice expertise to recommend and implement most efficient and effective media mix to achieve the desired marketing objectives
- Highly organized/detail oriented with ability to manage multiple priorities
3
Experience For Manager Integrated Marketing Resume
- Experience at top Technology or CPG company preferable Desired Education
- Capable of building strong relationships with both internal and external constituencies
- A great communicator and highly skilled relationship builder across a variety of personalities
- Proven ability to lead a marketing communications team, strategic decision-maker
- Understanding of retail KPIs and campaign performance metrics across online marketing channels including: Paid (SEO/SEM/ Display/Affiliate), Social and CRM
- Be at the forefront in understanding digital marketing and media trends and sharing insights with the broader internal sales & content teams
- Act as primary contact for clients and sales during execution process, delivering clear and concise documents and leading kick-off calls and status updates
- Work with the marketing and sales teams to strategize, create and write omni-channel marketing proposals for category specific clients
- Designated ‘go to person’ for client specific materials, including custom proposals, presentations and marketing collateral
4
Experience For Associate Manager, Integrated Marketing Resume
- Actively monitors and communicates insights on demand KPIs to drive better merchandising, marketing, and tech decisions
- Develops and presents pitch decks for major prospective brands, in partnership with Merchandising and Marketing
- Provide Competitive Activity/ Media Spending analysis for annual planning
- Direct/supervise the creation and execution of marketing message and positioning for specific industry and customer segments
- Lead integration of sales, marketing and content production teams, helping to synchronize internal efforts in sales & development process
5
Experience For Senior Manager Integrated Marketing Role Resume
- Leads and guides an appropriate marketing campaign planning process with PMMs & VMMs across all BAs
- Create multi-platform sponsorship proposals that meet client campaign goals and enhance IFC’s on-going programming and brand initiatives
- Organize and maintain all client facing execution process documents including activation playbooks, timelines, deliverables and more
- Oversee day-to-day workload of managers and coordinators while providing feedback and coaching
- In management of marketing data to drive digital marketing
6
Experience For General Manager Integrated Marketing Resume
- Creative thinker who enjoys brainstorming and contributing to ideas; can maintain brand standards
- Coordinate action against all needs and track the status and disposition of all requests related Licensing & Ecom marketing activities
- Oversee the online event tracker software keeping the team updated and on task
- Manage all scheduling for stylists with our loan and prop rooms
- Work with Corp. Communications regarding video postings & campaign write ups
7
Experience For Manager Integrated Marketing Campaign Resume
- Write merchandising proposals for contemporary and luxury fashion, accessories and non-endemic categories and manage budgets for programs
- Highly motivated, self-starter who is able to think creatively, problem-solve independently and work with in a team setting
- Presents monthly performance recap and upcoming initiatives to key business unit stakeholders
- Manages/mentors 1 associate marketing manager
- Direct/supervise the identification of key ecosystem and drive technical and business alignment by leveraging our partner ecosystem
- Drive strategy, planning and execution of owned, earned and paid media channels to help increase awareness, engagement and conversation around MLG content
- Manage execution and analysis of campaigns, sponsorships and content distribution, helping to develop benchmarks and KPIs
8
Experience For Lead Manager Integrated Marketing & Platform Strategist Resume
- Work with internal production and programming teams to manage timelines, influence content development strategies and secure ad materials and assets
- Collaborate with sales and marketing to set marketplace approach and strategy
- Makes recommendations for improvements in the Integrated Marketing and Communications functions to better address customer needs and business efficiencies
- Develops annual objectives and KPIs for the Integrated Marketing team
- Creates a process to collect customer event responses and insights and utilizes this data to refine strategic marketing activities
9
Experience For Manager, Integrated Marketing Wired Resume
- Attend agency and client meetings with Sales team, as necessary, to pitch Marketing ideas
- Copy writing for communications and consumer touch points
- Collaborate with cross-functional team (Analytics, Design/Creative, Product Marketing, CX & Retail) to execute against key events
- Contribute to the development of Group Marketing Strategy per segment/product cluster to deliver on Absa/Barclays Group strategy
- In partnership (through Strategy sessions and Exco meetings) with business leaders, influence Business unit strategy to deliver on Marketing value propositions
- Familiarity/knowledge of web trends including social media
- Leader in journey based marketing either for prospects or for customers
- Knowledgeable about Marketing Automation and Personalization platforms
10
Experience For Manager, Integrated Marketing Comedy Central Resume
- A contributor: adds to the processes, through the sharing of ideas and creativity
- Flexible, understands the nature of changing events and event details
- Provide project status and progression updates to Marketing leadership
- Manage special projects such as Investor meetings and client hospitality events
- Social media savvy, digital content knowledge
- Monitor all key dates/deadlines for multiple projects from creative development thru execution
List of Typical Skills For a Manager, Integrated Marketing Resume
1
Skills For Senior Manager, Integrated Marketing Resume
- Excellent interpersonal, teamwork, collaboration, and project management skills
- Has demonstrated experience/involvement in developing integrated marketing communication plans
- B2B marketing experience, with project management experience
- Advanced customer focus skills
- Exceptional multi-tasking and organizational skills, detail oriented
- Detailed analytical and reporting skills
2
Skills For Senior Manager Integrated Marketing Resume
- Sound business acumen and strategic skills
- Highly organized and exceptional project management skills
- Interface effectively with executive management and functional disciplines.
- Hands on experience conceptualizing and driving integrated marketing campaigns including: digital and offline marketing channels
- Demonstrates an honest and forthright presence by taking responsibility for own mistakes and not blaming others and by doing what he / she commits to doing
- Creates and implements reporting tools for analyzing effectiveness of marketing campaigns and events
- Demonstrates initiative by understanding what actions need to be taken and completing the required tasks while seeking the perspective of others as required
3
Skills For Manager Integrated Marketing Resume
- Experience in creating, developing and executing custom programs
- Excellent communication, relationship building, and influencing abilities
- Experience with innovative solutions for digital marketing, marketing automation, lead generation, internet and social media management, SEO
- Marketing Communications Experience (Brand Management, Marketing Communications, Promotions
- Partner with shared marketing services organization to ensure SaaS objectives and priorities are understood and being met
- Experience managing day-to-day operations for marketing campaigns and deliverables
4
Skills For Associate Manager, Integrated Marketing Resume
- Experiences managing integrated marketing campaigns and/or complex b2b tradeshows
- Experience with highly technical demos, forward-thinking booth design and cutting-edge technology displays
- Marketing and/or merchandise and/or retail planning experience
- Commercial understanding and new business or new market development experience
- Experience with targeting, segmentation and value proposition development
- Measure marketing effectiveness, ROI, and performance
- Experience working in high technology sales environment
- Excellent storyteller using data and ability to direct outcomes based on data
5
Skills For Senior Manager Integrated Marketing Role Resume
- Experience in integrated creative/marketing services
- Develop tools and frameworks to assist team in developing effective briefs and plan development
- Experience in digital account management or marketing
- Extremely organized with solid attention to detail and problem solving capabilities
- Marketing experience
- Experience as retail or pricing analyst
- Leadership experience and managing direct reports
- Or more of experience in marketing and communications
- At least two (2) years of creative services/merchandising experience
6
Skills For General Manager Integrated Marketing Resume
- Excellent ability to create clear and purposeful written content for multiple formats and audiences
- Develop and maintain excellent working relationships with all appropriate levels within and outside the company
- Plan, organize, and prioritize multiple assignments and projects
- Strong attention to detail and follow-up to ensure accuracy of in market execution
- Past consumer promotions experience -- has executed FSIs, sweeps, coupons
- Previous experience with client/partner management is required
7
Skills For Manager Integrated Marketing Campaign Resume
- Partner with the nurture and sales teams to build integrated, continuous experiences for all prospects
- Experience marketing industrial products including deployment of traditional marketing media and campaign tactics
- Demonstrated ability to lead direct reports
- Overall management of key cross functional projects and ownership for establishing appropriate review cadence for project status and prioritization
- Experience in project planning of integrated marketing projects and consumer-facing campaigns
8
Skills For Lead Manager Integrated Marketing & Platform Strategist Resume
- Work well under pressure, adapt to change and prioritize projects to meet deadlines and objectives
- Strong knowledge of the digital and social landscape across the television and entertainment industry
- Build and foster strong relationships both internal and external
- Proven ability to project manage and work independently on projects from start to finish
- Experience executing integrations/sponsorships both on-air and digitally
- Experience with sports media
9
Skills For Manager, Integrated Marketing Wired Resume
- Marketing campaign and partnership experience required
- Strong leadership and mentoring abilities with the ability to influence and inspire an organization to achieve a unique product vision
- Microsoft Office- particularly strong in Power Point and Excel
- Good at excel, power point
- Understanding of the CHEP business, processes, industries and customers served
10
Skills For Manager, Integrated Marketing Comedy Central Resume
- Responsible for creating and managing 365 day cadence for marketing activities including promotions and event specific communications based on revenue target
- Align business and marketing programs, including shopper and customer marketing initiatives and all go to market activities for the category
- Drive strategy for acquisition marketing to net new Marketing Qualified Leads with an eye on getting results across all segments
- Actively participate in marketing and brainstorming sessions, acting as main liaison between network counterparts and pitch/sales teams
- Highly analytical, focused on informing new insights and scalable campaigns based on examining and gathering data from multiple data sources
- High level of creative ability leading and overseeing deployment and testing across various online and offline channels
List of Typical Responsibilities For a Manager, Integrated Marketing Resume
1
Responsibilities For Senior Manager, Integrated Marketing Resume
- Strong oral and written communication skills, as well as ability to problem-solve and conduct quantitative analyses
- Experience at a major media brand or advertising/pr agency
- Experience with InDesign prefered, but not required
- Strong communicator, comfortable with presenting in front of groups and/or clients
- Bring ideas to life through outstanding written proposals and smart, engaging in-person presentations
- Managing RFP process from conception to completion
- Self-motivated, resourceful and full of integrity, with the ability to collaborate as a team while also taking initiative and exercising great judgment
- Read and interpret marketing documents, media materials, and contracts (or related documents) based on corporate legal and marketing standards and philosophy
- Track all pending and sold campaigns from pitch to creating proof of performance materials
2
Responsibilities For Senior Manager Integrated Marketing Resume
- Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the CMT and TVL brand
- Develop cross-platform brand sponsorship opportunities including the magazine, website, tablet, mobile, social, events, retail and more
- Creative thinking and ability to generate fresh ideas/concepts
- Managing big omni channel projects
- Ensures all internal stakeholders are kept informed about relevant marketing activities
- Work under pressure handling multiple time sensitive projects
- Work with Digital and OOH leads to ensure that all digital campaigns are executed properly, including video, banners, sweepstakes, eBlasts, social, etc
- Direct interface with various departments within Disney|ABC (Sales, Programming, Legal, BS&P, PR etc.)
- Provide strategic communication input to internal agency for development of advertising
3
Responsibilities For Manager Integrated Marketing Resume
- Attend shoots to manage the integration or placement of a sponsor’s product within a show or custom vehicle
- Familiarity with Twitter, Instagram, Facebook and Pinterest
- Assess advertisers needs to create custom, unique programs that meet clients’ objectives
- Extensive background in event execution
- Working with Conde Nast’s digital creative services group and WIRED marketing design team, promotional events team and clients to execute sold campaigns to run across multiple media
4
Responsibilities For Associate Manager, Integrated Marketing Resume
- Lead the development and execution of Levi’s® Brand and Consumer Marketing programs within the U.S
- Maintain cohesive relationships and regular communication with critical departments (such as Levi’s® Retail Marketing, eCommerce Marketing, Wholesale Sales and Merchandising teams) to ensure synergies on all projects and consistent cross-functional consumer communication
- Identify and drive the development of supplemental creative assets and tools needed to effectively communicate the Levi’s® message and products to consumers
- Identify and manage potential strategic marketing partnerships (relevant agencies, technology partners, etc) which help to enhance Levi’s® brand and marketing efforts
- Develop and lead the execution of local consumer marketing engagement programs that drive brand and product relevance to existing and potentially new Levi’s® consumers
- Experience with InDesign prefered but not required
- Ensure utilization and leveraging of Levi’s® brand assets (ex. music artists, athletes, Levi’s® Stadium, Premium Collections, etc)
5
Responsibilities For Senior Manager Integrated Marketing Role Resume
- Analyze, track and regularly communicate KPI results to senior management and Levi’s® Marketing team
- Supports VP’s and Director’s on all aspects of cross-divisional activities around tentpole/franchise pictures; evaluates and responds to studio division requests for assets and information ensuring consistency with Theatrical marketing strategy and filmmaker/creative stakeholder interests
- Proficiency in systems/system operations and an ability to learn new systems is required
- Awareness of current men’s luxury market + digital culture as it relates to the brands and relevant promotional opportunities
- Review creative to make sure sponsors’ objectives are met and flag potential issues
- Robust knowledge of digital media
- Assess advertisers’ needs to create custom, unique programs that meet clients’ objectives
- Manage overall execution of programs while continuing to build and maintain the relationship between USA and marketing partners. Includes: execution materials across platforms (on-air, digital, mobile, social), script development and approval, attending shoots, prize logistics/ fulfillment. Provide regular updates to Director(s)
6
Responsibilities For General Manager Integrated Marketing Resume
- Partner with assigned members of the Ad Sales team to achieve short- and long-term sales goals
- Collaborate with digital, creative, experiential and other teams and constituencies to ensure seamless implementation of sold programs
- Track and identify industry, competitor and ad category trends to keep the brand ahead of the curve
- Highly motivated, self-starter who is able to think creatively
- Close attention to detail and ability to manage multiple projects
- Robust knowledge of digital and social media landscape
7
Responsibilities For Manager Integrated Marketing Campaign Resume
- Formulates integrated campaign and content strategies to support major events and strategic partnerships; coordinate with cross-functional teams on execution
- Oversees marketing calendar for Kids and Home divisions; plans and manages all marketing activities to increase traffic, engagement, conversion, and meet/exceed annual revenue targets
- Execute sold marketing programs across Cosmo/17’s brand assets, including some event/experiential (in partnership w/ internal events team)
- Design, measure and optimize new prospect user journeys that include site optimization, re-messaging and other digital marketing channels
- Support @Work marketing and product launches with acquisition tactics to deliver Marketing Qualified Leads to the sales team
- Direct/supervise the development/deployment of program goals/benchmarks and measurement of results using appropriate marketing metrics
- Sets and efficiently manages marketing budget dedicated to Kids and Home businesses
- Analyzes and communicates performance of individual marketing campaigns, tests, and initiatives
- Lead the paid search strategy, planning and execution
8
Responsibilities For Lead Manager Integrated Marketing & Platform Strategist Resume
- Provide oversight to the tactical plan execution ensuring integration of creative idea and delivery against due dates
- Remains abreast of relevant market conditions, competitive trends and leverages insights to shape future plans
- Generate and quickly execute upon actionable recommendations based on data analysis
- Proficiency in Excel, PowerPoint presentation development, and web analytics
- Work with creative and product marketing to develop and execute to the creative concept and execution for marketing materials in support of marketing Gogo’s suite of products and services, including brochures, advertising, data sheets, sales presentations, product demos and all other marketing materials
- Experience in one or more fields of integrated marketing including sales support, brand management, channel and partner marketing, digital marketing, CRM, and marketing communications
- Experience as key contributor in a B2B Marketing function
- Proficient or working knowledge of Salesforce
9
Responsibilities For Manager, Integrated Marketing Wired Resume
- Brainstorm with sales and account management teams on response to RFP’s
- Manage brand RFP response by developing and crafting brand centric “big ideas” that fully leverage Machinima’s programming, talent and production resources
- Proven strategic thought and communication leader within and across departments/divisions
- Expert at MS Powerpoint, MS Excel and MS Word
- Team player and enthusiastic champion of Machinima
- Partner with the analytics team to agree on outcomes and measurement needs
- Plan for right resources and hire top notch talent and develop the team for growth
10
Responsibilities For Manager, Integrated Marketing Comedy Central Resume
- Manage and facilitate cross-functional/inter-agency processes and optimize for improvements as needed
- Oversee the strategic planning process by creating timelines that incorporate key milestones including briefing, creative development and research and manage overall delivery against the timeline
- Ensure campaign recaps and scorecards are shared with Leadership
- Direct/supervise the development and alignment of multiple marketing strategies, value proposition and tactics to drive awareness, consideration and purchase intent for HP products/services/solutions offerings across regions
- Direct/supervise the design and execution of an integrated current and future solutions offerings based on internal products/services/solutions and external partner offerings
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