Manager, Marketing Resume Sample
Work Experience
- Prepares background analysis to support brand manager and cross-functional team in reviewing sales/consumption trends
- Assists brand manager in building annual operating plan through data gathering and analysis
- Analyzes information to support product forecasting, demand and sales
- Analyzes key issues relating to products (including cost, pricing, quality and distribution). Problem solves and makes recommendations for improvement
- Provide subject matter expertise on the licensed store distribution system in order to maximize effectiveness of the food program
- Performs financial and marketing analysis; assesses brand products and competitor performance. Makes recommendations on product assortment for our key accounts
- Build strong cross-functional relationships to ensure needs are addressed and information sharing is timely
- Leads new item set up process, product transitions and communications within the cross-functional system
- Ensure all work assigned to direct report(s is produced on-time and on-budget
- Provide frequent, ongoing performance feedback; challenge and inspire them to improve
- Develop next-level skills in direct report(s) in production, negotiation and project management
- Manage standee production for Int’l markets on all Tier 1, 2 & 3 Theatrical releases and select Tier 4 titles
- Research, develop and present business cases for new products and programs to support growth strategies and profitability targets
- Analyze information to support the development of a 24/36 month innovation pipeline
- Assists in the development of annual operating and marketing plans. Makes recommendations regarding product objectives and strategy, positioning, pricing, and packaging
- Creative briefing and cross-functional team management
- Lead the development and execution of multi-platform marketing plans to drive tune-in an support the cable company’s retention efforts
- Work with a range of key stakeholders across Marketing teams and the business to share outputs and best practice, securing alignment and buy-in of campaign objectives
- Manage a broad range of agencies (e.g. creative, media and events) to ensure timely delivery of campaign materials
- Gain agreement from all key stakeholders to ensure support for campaign activities and budgets
- Work with wider team and agency personnel to align and integrate activity, as well as inform and guide team members
- Assume day-to-day management of agencies and other third party suppliers to deliver campaigns on time and within budget
Education
Professional Skills
- 3 – 4 years’ experience in Marketing, Customer Relationships Management, Shopper Marketing with analytical methods and tools used to support business users in adopting insights into everyday decision making process
- Excellent communication skills, negotiating and collaborating skills
- Excellent organizational skills and ability to prioritize multiple tasks in an environment of shifting priorities
- Excellent relationship skills and team building skills required
- Demonstrated creative skills (e.g. written and/or design skills) to drive personalization and relevance
- Detail oriented and thorough, with strong written and oral communication skills, as well as exceptional presentation skills
- Experience leading teams and coaching and developing people with exceptional, demonstrated human relations/relationship management skills
How to write Manager, Marketing Resume
Manager, Marketing role is responsible for interpersonal, presentation, marketing, analytical, communications, organizational, leadership, advanced, organization, business.
To write great resume for manager, marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Marketing Resume
The section contact information is important in your manager, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Marketing Resume
The section work experience is an essential part of your manager, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Marketing resume experience can include:
- Defines the product position in the market relative to target customers’ choices / options and competitive offerings. Ensures consistent usage of the positioning statements as the strategic foundation for a product plan, messaging and activities
- Strong presentation skills and strong presentation creation skills are required
- Effective communication skills with excellent written and verbal communications skills for multiple audiences and all levels of management
- Demonstrate good judgment, as well as effective problem solving and analytical skills
- Excellent Project Management Skills with proven ability to manage multiple projects and priorities on a daily basis
- Exceptionally strong project management skills with demonstrated track record managing complex projects across functional lines
Education on a Manager, Marketing Resume
Make sure to make education a priority on your manager, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Marketing Resume
When listing skills on your manager, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, marketing skills:
- Excellent organizational skills and strong written / oral communication skills
- Works effectively in and across complex organisations and is at ease managing and effectively operating within a matrix organisations
- Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
- Strong analytical skills with experience analyzing and interpreting complex data to build business cases
- Strong communication skills (presentations, building strong personal/professional relationships, etc.)
- Strong project management skills to prioritize high impact activities and keep complicated projects moving forward
List of Typical Experience For a Manager, Marketing Resume
Experience For Manager Marketing Resume
- Strong planning, organizational, and project management skills; is highly effective at implementing projects and seeing things through to completion
- Excellent project management, planning, collaboration, relationship-building skills and experience in leading through influence
- Demonstrate excellent communication, written, leadership, and presentations skills
- Strong attention to detail, excellent follow-up and organizational skills
- Excellent organizational, human relations and effective communication skills
- Effective manager of people and strong team-building skills
- Quantitative and analytical problem solving skills (proven competency in assembling and analyzing data and extracting consumer insights)
Experience For Manager, Marketing Technology Resume
- Strong planning/organizing, analytical & problem solving skills
- Demonstrated multi-tasking, analytical and problem solving skills
- Strong analytical/problem solving, process mapping and project management skills
- Excellent organization and project management skills with an emphasis on being thorough, detail-oriented, and with ability to multi-task
- Proactive, strong interpersonal, negotiation and consensus building skills
- Customer service and relationship building oriented with excellent interpersonal and communication skills
- Strong strategic vision and planning skills
- Strong customer focus with interpersonal skills to build working relationships
- Manage multiple tasks with shifting priorities and to interact effectively with diverse personalities in a fast-paced team oriented environment
Experience For Brand Manager, Marketing Resume
- Excellent communication skills, written and verbal, with an understanding of AP Style
- Strong verbal and written communication as well as presentation skills required
- Excellent computer skills to include proficiency with Microsoft Office products
- Strong computer skills – Microsoft Word, Excel, PowerPoint, Outlook, IMS and other
- Excellent presentation skills and Creative
- Strong people skills; ability to interact with a wide range of personalities
Experience For Manager Marketing Services Resume
- Strong Analytical skills; an ability to “put the dots together”
- Solid financial/budget management skills
- Marketing experience, preferably in manufacturing companies selling to Consumer Packaged Goods (CPG) companies
- Outstanding Excel and budget skills along with attention to details
- Strong competency and experience with using social media as a business while keeping an eye on emerging social trends
- Strong experience in Marketing planning and budgeting
- Demonstrate effective management of the marketing, advertising and promotional activities
Experience For Manager, Marketing Services Resume
- Advanced critical thinking, analysis, quantitative, problem-solving, and synthesis skills
- Proven execution ability, including digital marketing experience
- Demonstrated ability to quickly shift priorities to manage day-to-day while setting and meeting strict deadlines
- Prior experience leading/managing project teams
- Analytical skills in planning, implementing and interpret researches
- Experience in managing a specialty/biotech product or experience working with an injectable product
- Experience of Account Management or Sales Management experience in advertising or marketing
- Prior experience developing marketing content for both B2C and B2B channel
- Personal computer skills; working knowledge of Microsoft Office (Word, Excel, Power Point) and other Internet applications
Experience For Brand Manager, Marketing & Brand Management Resume
- High levels of energy and enthusiasm and a proactive nature; track record of outstanding performance and leadership skills
- Logical approach to problem solving and advanced analytical skills and techniques
- Focus on details and propensity for working with numbers / analytical skills
- Juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action with an eye on ongoing improvements
- Solid understanding and experience with direct to consumer, ecommerce and retail trade
Experience For Manager, Marketing Partnerships Resume
- Strong writing experience with feature-length samples; interest in exceptional written communications
- Identify select and manage local PR agencies to ensure Corporate/Regional messages are effectively distributed around the world
- Experience in regression, correlation, clustering, driver analysis, data modeling, goodness of fit, and other statistical procedures
- Communicate effectively with senior executives – both clients and internally
- Fluent English is essential and at least one other Asian language skills desirable
- Effectively communicate and manage multiple clients and stakeholders
Experience For Manager, Marketing Activation Resume
- Effectively implements plans/tactics and evaluates the success against pre-determined metrics
- Understanding of how iconic brands function and succeed, and a demonstrated ability to differentiate between on- and off- brand messaging
- Understanding of manufacturing for Consumer Packaged Goods (CPG) companies
- Experience in social media content deployment, including copy writing/editing, image editing/optimizing and scheduling/optimizing posts for best performance
- Experience working with agencies in marketing and advertising and working at providing services/support to dealers
- Experience in utilizing digital and social media platforms for marketing, including engaging bloggers, key influencers, etc
- Create marketing planning tools, materials, and documents to facilitate effective campaign planning and tracking
Experience For Manager, Marketing Sciences Resume
- Five to eight years in an advertising agency or retail marketing environment, including at least three years of Digital Marketing related experience
- Drive development of quarterly marketing roadmap, using data insights to establish organic and paid marketing priorities
- Acquisition marketing experience in a fast-moving consumer-facing business
- Experience with implementing Marketing Clouds or a similar multichannel marketing automation stack
- Assists the Director in evaluating, prioritizing and selecting new product and service ideas. Manages implementation on a daily basis
- Experience launching and building consumer-facing brands
- Is an expert in field marketing, has experience scaling local marketing programs
Experience For Account Manager, Marketing Resume
- Oversee execution of drip campaigns for marketing automation activities; experience with management and scheduling based on performance
- Serve as marketing representative on university-wide, cross-functional team, ensuring alignment in priorities and scope with leadership
- Working experience preferably in marketing and promotions
- Strong capacity in planning and organizing
- Measure marketing program effectiveness via regular monitoring of KPI’s
- Establishes effective working relationships with sales and product managers to ensure that our brand and messaging is clearly articulated
List of Typical Skills For a Manager, Marketing Resume
Skills For Manager Marketing Resume
- Strong analytical capabilities and excellent numerical skills
- Work across departments and stakeholders and demonstrate strong communication and collaborative skills
- Demonstrated skills as an effective internal/external consultant
- Demonstrated effective negotiation and presentation skills
- Outstanding collaboration skills with a proven ability to work cross-functionally and gain the respect and support of internal and external clients
- Strong analytical skills, with ability to identify and bring fascinating / impactful insights to support appropriate decisions and actions
Skills For Manager, Marketing Technology Resume
- Strong multi-tasking and time management skills to successfully manage multiple projects concurrently and meet deadlines
- Proven social media and digital marketing skills
- Strong critical and system thinking skills
- Strong listening, writing, and speaking skills
- Strong executive presence and stakeholder management skills
- Excellent communication (written and verbal), interpersonal and client relation skills
- Strong organizational skills with the ability to handle multiple campaigns with a great attention to detail
Skills For Brand Manager, Marketing Resume
- Top-notch interpersonal skills and effective communication to a dynamic audience
- Work well under tight deadlines and can effectively prioritize responsibilities
- Excellent communication and presentation skills; Fluency in French an asset
- Strong writing skills, PowerPoint and Excel
- Good cross functional networking skills, ability to persuade and influence
- Strong leadership and project management (organizational) skills
- Excellent (verbal and written) communication & presentation skills
- Strong Budget management and financial analysis skills (i.e., profit calculations, ROI, etc)
Skills For Manager Marketing Services Resume
- Outstanding skills at initiating, managing and growing strategic relationships with third parties and internal stakeholders
- Solid knowledge and experience managing paid marketing specifically PPC, Affiliate, Re-marketing, Paid Social and Display
- A marketing professional with a special blend of skills -- a highly organized multitasker who enjoys building and fostering professional relationships
- Experience in marketing, PR and strategy (client or agency side) or applicable field, including relevant experience working in Asia
- Relevant work experience in marketing, pharmaceutical sales management, pharmaceutical sales training, with a strong focus on IT
Skills For Manager, Marketing Services Resume
- Experienced marketer with a proven track record of developing and executing paid search strategies at the company or business unit level
- Proven experience in developing successful marketing/PR campaigns, ideally for sports and entertainment media properties
- Project management skills, both leading projects and working across departments with an international approach
- Experience of creating and delivering effective presentations as a tool to either inform, train or negotiate with others
- Demonstrate experience of marketing knowledge and competence, ideally in a distribution business or a marketing agency
- Computer skills: MS Office, Outlook, Photoshop, basic html, analytics tools, email and other marketing tools
- Prior experience managing a team
- Someone with the skill to identify and act on priorities while carrying detailed projects through to completion
- Substantial experience in digital marketing and/or eCommerce experience
Skills For Brand Manager, Marketing & Brand Management Resume
- Language skills including, Mandarin & English
- Advanced digital marketing and social media skills
- Skilled at simplifying complicated material to communicate in a concise and effective way
- Exceptional analytical skills to lead efforts and guide decision making to achieve goals set to help grow the company
- Excellent time management - ability to multi-task and prioritize
- Advanced computer skills; knowledge of Microsoft Office and Salesforce Marketing Cloud
Skills For Manager, Marketing Partnerships Resume
- Leadership skills, including ability to motivate a team
- Prior experience with membership engagement and marketing
- Team player, utilizing the skills of others to deliver
- Effectively plan, focus, and execute marketing initiatives
- Experience in Consumer Packaged Goods, Payment Technology, banking and/or Telecommunication Industry
- Highest level communication, grammar and writing skills
- Communication, Collaboration & Presentation skills across all levels including Senior and Executive leaders
Skills For Manager, Marketing Activation Resume
- Proficient in Word and Excel and advanced skills in PowerPoint
- Proven effectiveness in working with owner groups and international development resources
- Expert-level skills with MS Office Suite, especially PPT
- Impressive executive presence and stakeholder management skills
- Prioritize and adjust priorities to achieve the best results
- Work effectively across diverse organizations and cultures
- Expert strategic planning skills and thorough understanding of health insurance business, the market environment, communication trends, and measurement
- Advanced organizational leadership and interpersonal skills
- Over 5 to 7 years of copy editing and writing, creative services, or branding experience preferably in journalism, advertising or marketing
Skills For Manager, Marketing Sciences Resume
- Experience working in a commercial/marketing/multi-channel capacity preferably gathering and analyzing transactional quantitative data
- Strong understanding of advanced promotion optimization methods including segmentation, market mix modeling, regression analysis and predictive modeling
- Demonstrated success and passion for collecting and using qualitative and quantitative insights to drive marketing decisions
- Brand or product marketing experience in restaurant catering, on-line ordering, delivery or to go environment required
- Experience working with Global Planning and Engineering on aircraft system form design and commercial implementation
- Experience managing marketing programs in a small to medium sized companies targeting consumers
Skills For Account Manager, Marketing Resume
- Experience managing and executing marketing campaigns
- Maximize Retail marketing effectiveness and productivity via analytics, developing and managing to established metrics and KPIs
- Strong understanding of statistical methods and testing; and test/control design; understanding of sales promotion and execution also desired
- Experience in developing and managing strategic partnership strategies/programs including financial results of such strategies
- Able to demonstrate and apply a working knowledge of natural gas pricing, transportation and LDC rate structures, and financial instruments for pricing
- Experience in email marketing, advertising and marketing analytics
- Experience building, managing and developing a team of analysts and data scientists
- Experience in executing large and named account based marketing strategies
- Knowledge or experience with online ordering marketing or technology
List of Typical Responsibilities For a Manager, Marketing Resume
Responsibilities For Manager Marketing Resume
- Excellent organizational, communication skills, and project management skills
- Strong technical, troubleshooting, problem solving skills
- Excellent communication skills (verbal and written) with the ability to listen and influence others and comfortable working across large cross functional teams
- Manage multiple projects with excellent organizational skills
- Strong oral and written communcation skills
- Strong project management skills and ability to work under pressure
- Strong organizational skills, attention to detail and sense of urgency where necessary
- Strong BI tool experience for developing and automating dashboards and reports, including experience working with complex datasets
- Solid strategic thinking, interpersonal, project management and leadership skills, able to make decision Independently
Responsibilities For Manager, Marketing Technology Resume
- Manage and prioritize work effectively to ensure internal deadlines are met, timetables adhered to and approvals are secured
- Strong interpersonal skills to interact with a broad range of stakeholders internally and externally
- Excellent interpersonal and communication skills with management
- Strong presentation skills as well as personable demeanor with internal clients and departments
- Manage and prioritize work effectively to ensure internal deadlines, timetables and approvals are met
- Marketing experience, ideally in a consumer goods/commercial environment
- Proven marketing experience in advertising, direct marketing, collateral, digital, and social
- Develop innovative marketing programs leveraging offline/online/digital initiatives while effectively managing the retailer relationship
Responsibilities For Brand Manager, Marketing Resume
- Proven track record of developing effective marketing strategies
- Some type of experience managing process/projects/programs and/or experience leading people at some level in a professional organization
- Exceptional communications skills required including presentation development and business writing
- Posses outstanding project management skills
- Direct People Management and Development Experience. Proven ability to recruit, manage, develop, and retain a high-performing team in a fast-paced environment
- Able to interact effectively with all levels of management, and very comfortable presenting to senior leaders of Tech Data, Resellers and Vendors
- Strong budgetary forecasting, budget management, and program management experience
- Basic mathematical skills including the ability to calculate discounts and percentages
- Demonstrated ability to operate successfully in a fast-paced, rapidly changing, environment
Responsibilities For Manager Marketing Services Resume
- Strong understanding and experience in global B2B markets
- Proven experience with strategy, evaluation, configuration or integration of marketing technology systems and processes
- Handle multiple projects and operating effectively in a high-pressured environment
- Demonstrated experience with the following tool suites or similar: SAS Customer Intelligence Suite, Magnolia, SalesForce, Pardot, Experian EMS, Workfront
- Build relationships and work effectively with internal and external partners
- Strong online/digital marketing experience
- Strategy development and the ability to think critically and strategically with quantitative and/qualitative analysis and thought leadership skills
- Inquisitive and detail oriented; able to work effectively with minimal supervision
Responsibilities For Manager, Marketing Services Resume
- Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms such as Facebook, Twitter, Instagram, and Snapchat
- Demonstrated project management and client service experience
- B2C marketing experience, including digital and retail marketing experience
- Strong experience with strategic planning and project management
- Core Skills and Characteristics
Responsibilities For Brand Manager, Marketing & Brand Management Resume
- Effectively coordinate and provide direction to internal functional support teams and outside agencies (promotion, design, research, etc.)
- Strong bias for action and demonstrated desire for ownership & accountability
- Previous experience working at a data and insights provider, or food/grocery industry experience
- Marketing strategy, digital marketing, or marketing communications experience
- Extensive leadership, coaching, and talent development experience building and managing a high performing content marketing team
- Proven track record of successfully developing and executing on marketing and marketing communication plans
- Proven success executing marketing campaigns including managing project timelines and implementations
- Significant experience in B2B enterprise-level content marketing, messaging, and inbound marketing
- Strong passion for serving and understanding customer messaging
Responsibilities For Manager, Marketing Partnerships Resume
- Experience in marketing, advertising and/or retail
- Extensive experience working in teams and managing internal cross-functional as well as external partners (i.e. agencies)
- Effective at building and mobilizing high performance teams
- Experience in online marketing techniques required, including email and product demos (such as Brainshark or Camtasia) required
- Direct Marketing experience including email, direct mail and digital
- Experience analyzing data and presenting findings to internal and/or external customers
- Experience working across IT, marketing and operations departments
- Experience in one or more of the following: social media, PR, content writing
Responsibilities For Manager, Marketing Activation Resume
- Some experience in marketing enterprise networking solutions, preferably in network security
- Regional experience in technology and/or B2B marketing in a fast-paced, sales & marketing oriented environment
- Experience evaluating business trends and successfully implementing new business programs and strategies that enhance multi-unit business performance
- Experience in music marketing, ideally working with catalog artists
- Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research
Responsibilities For Manager, Marketing Sciences Resume
- At least two (2) years of experience managing marketing technology suppliers
- Four (4) or more years of experience managing marketing technology suppliers
- Able to respond with flexibility and solve problems while maintaining effective working relationships
- Experience in delivering online consumer solutions / web portal booking solutions
- Experience across multiple regions leading and delivering Omnichannel campaigns and projects
- Demonstrated success in meeting financial objectives and increasing profitability
- Marketing experience in a media sales or ad tech organization, with specific focus on strategic solutions directly supporting a sales team
- Identify, prioritize and drive projects for Marketing modeling solutions from concept to delivery
Responsibilities For Account Manager, Marketing Resume
- Experience working with multiple/complex marketing Stacks
- Experience developing and managing analytical reports for technical and non-technical audiences
- Measure the effectiveness of marketing programs during and post launch and provide monthly recap of NA results on launches and programs
- Utilize and summarize marketing effectiveness and sales results to appropriate teams to drive future advertising decisions
- Previous experience in working in global organizations with remote management
- Experience working with MarTech and Enterprise Software companies
- Identify and prioritize opportunities to test new tactics for driving site traffic & lead growth
- Develops a strong understanding of Client rankings and Net Promoter Score (NPS) and works with the division on strategies to improve NPS
- Supervise Marketing Effectiveness Analyst