Integrated Marketing Resume Sample
Reggie Koch
46079 Madalyn Divide,
Boston,
MA
+1 (555) 450 2886
Work Experience
Integrated Marketing Specialist
04/2017
-
PRESENT
New York, NY
- Business management and reporting: Set up and monitor KPIs and success metrics, in order to report, adapt and optimize overall performance, including business programs, program adoption, and pipeline impact. Demonstrate high level of expertise in the evaluation of overall performance to drive strategic change and refine programs for a real business impact
- Drive Innovation: Drive innovative initiatives to improve effectiveness and impact of the campaigns. Define new ways to integrate with other teams, scale and drive impact. Build pilots with SAP Store and GCOto explore new GTM strategy . Improve SAP channel/enablement of SAP sales. Drive unified messaging and use of campaign materials via various channels
- Partner strategy: Support solutions integration in to the Marketing plans. Support the enablement and integration of priority SIs into the IP plans
- Team mentorship and development:Mentor and guide less experiences colleagues in the SME team, helping them with objectives and development plans, impact and best practices. Expertly advise the other members of the team to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution
- Ensures MBU’s business partners execute marketing plans efficiently and effectively through coaching and support
- Uses interpersonal skills to selling commercial airtime, event sponsorships, and/or customized marketing campaigns designed to achieve the client’s objectives
- Support the Integrated Marketing team in weekly planning/ROB touchpoints across all departments
- Assist in building out the EMEA Research program. Help develop field surveys, interpret data and build relevant recommendations
Integrated Marketing
01/2014
-
11/2016
Los Angeles, CA
- Provide direction for the creation, ownership and execution of a marketing technology road map that addresses maximization and improvements to existing marketing systems, as well as a clear path to our future marketing platform, transforming the organization’s marketing capability
- Lead the development and maintenance of the Marketing Intelligence dashboard and reporting; collaborate with internal analytics teams to ensure of the most efficient use of marketing dollar budget
- Develop a centralized view of the Ashley HomeStore customer, creating visibility in to opportunities for the organization to adjust marketing strategies and broader growth
- Develop and lead a team of agile product managers responsible for delivering all capabilities detailed in the strategic road map on time, on budget, while working closely with cross-functional teams to maximize return on investment of our evolving platform through innovative strategies
- Research and negotiate marketing contracts to ensure all business needs are met while obtaining the best rate possible
- Drive change to our current marketing approach; push the team’s thinking to more customer-centric view of marketing versus promotional marketing. Generate ideas and encourage brainstorming and idea-building within the team
- Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc. 8. Coordinate and manage the work of employees by directing members of the team to meet the area’s goals. Audit regularly to ensure standard operating procedures are being adhered to
- Marketing or advertising experience
- In a project management field showing the ability to manage multiple projects and priorities
Integrated Marketing Intern
03/2010
-
12/2013
Los Angeles, CA
- Day to day agency management (media buying), including invoicing and reporting
- Build and compile IM performance reports, including ROI analysis, sell through metrics and business insights
- Work with PR, Social, Creative Services, Channel Marketing, Sports & Entertainment marketing and Regional marketing to drive overarching IM strategy into their activities
- Close alignment with all EMEA teams to maintain a fully integrated marketing calendar to track all functional activity across the team
- Manage the marketing budget and review business unit marketing spend to ensure programs are consistent and dollars are spent wisely; develop ROI metrics
- Manage NB’s activation of Race Entries across the entire NYRR yearly race calendar and across all of NB’s global regional teams. Work closely with teams on race entry allotment as well as development of the promotional activation of said entries
- Work with Web site resources to ensure that inbound
- Keep abreast of the business units’ healthcare market, competitive updates and enhancements in technologies
- Lead the development and execution of all F-35 social media and digital
Education
Upper Iowa University
2005 - 2009
Bachelor's Degree in Marketing
Professional Skills
- Demonstrated project planning skills with capability to identify and align integrated processes across marketing, sales, and product management
- Proven leadership skills to help form and direct regional/local marketing teams
- Business minded marketer with financial acumen; strong excel skills
- Good project management skills with strong orientation toward execution and implementation
- Strong project management skills, as well as the ability to juggle numerous external projects within stringent timelines
- Experience creating and implementing proven
- Proven ability to effectively execute integrated, streamlined marketing programs working with cross-functional groups internally and externally
How to write Integrated Marketing Resume
Integrated Marketing role is responsible for leadership, marketing, interpersonal, digital, presentation, analytical, communications, direct, organizational, software.
To write great resume for integrated marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Integrated Marketing Resume
The section contact information is important in your integrated marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Integrated Marketing Resume
The section work experience is an essential part of your integrated marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous integrated marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular integrated marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Integrated Marketing resume experience can include:
- Excellent communication and interpersonal skills; have a demonstrated ability to build relationships with outside vendors
- Excellent analytical skills with great attention to detail and the ability to drive results-oriented decisions; KPI setting and measurement, and ROI modeling
- Strong verbal communication skills, including ability to present to, influence, and secure agreement with executive leadership
- Proven experience selling and generating new business, with an ability to create partnerships from the ground up that have large impact
- Proven marketing experience with responsibility for campaign budget
- Demonstrates a strong problem solving mind with a collaborative attitude
Education on an Integrated Marketing Resume
Make sure to make education a priority on your integrated marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your integrated marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Integrated Marketing Resume
When listing skills on your integrated marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical integrated marketing skills:
- Effectively collaborates with the broader team including marketing, analytics, product management, risk and compliance
- Superior communication, writing and editing skills
- Experience with Marketing, experience in demand generation activities (marketo, salesforce.com)
- Customer focus: Develop and execute a comprehensive web-based communications program driving an excellent customer experience, engagement, leads and sales
- Follows established procedures and effectively manages risks
- In-depth knowledge and experience with marketing tools, including advertising, PR, digital marketing, social media, trade shows, events and content development
List of Typical Experience For an Integrated Marketing Resume
1
Experience For Integrated Marketing Specialist Resume
- Extremely organized and detail oriented; able to own and prioritize multiple tasks in a fast-paced environment and handle a variety of assignments simultaneously
- Work with customer contact database administration team to ensure marketing needs are effectively supported with a high quality, data rich marketing database
- Interact with and communicate effectively with senior leadership Actively participates in team sessions
- Direct experience in an e-commerce or consumer-facing retail environment, with at least 4 years managing or directing marketing teams
- Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies required
- Experience with entering data and pulling reports within SalesForce.com
- Build compelling and relevant omni-channel customer experiences with partnership from Brand Marketing and Creative
- Establishes learning agenda and test plan approach. Incorporates direct marketing best practices and insights from prior campaign results into plans
2
Experience For Director of Integrated Marketing Resume
- Drive Digital and Data Innovation with the goal of delivering best in class personalize customer journey’s and experiences
- Lead and coach team to maintain high-quality customer experience and content-driven commerce storytelling across our channels
- Proven track record of driving results in a way that supports a brand strategy and in a brand-driven business
- Experience within the insurance industry and/or a multi-location retail organization
- Build synergistic partnership pitches that further a client’s brand goals as well as deliver marketing for MTV Priorities
- Has strong digital marketing background and understanding of when and how to leverage these channels for best outcomes
3
Experience For Senior Director of Integrated Marketing Resume
- Oversees training & development of partners directly and indirectly managed and makes effective staffing decisions
- Oversees effective deployment of strategies, campaigns, and tactics to critical audiences and internal and external stakeholders
- Assigning, directing and evaluating work
- Hiring, disciplining and firing employees
- Planning – Partner with channel managers to develop omni-channel communication programs and measurement/testing plans stemming from the strategy
- Conducting performance evaluations, progressive counseling and career development discussions
4
Experience For VP, Integrated Marketing Resume
- Collaborate closely with Site Merchandising, Engineering, Financial Planning, Analytics and Ecommerce to build strategies that drive company growth
- Adept at creating high end events, Media planning/optimization, and managing agencies
- Actively participating in weekly Sales and Marketing team meetings to ensure that both departments’ objectives are properly coordinated
- Organizes events and workshops according to the European Marketing Strategy
- Provides support to the Marketing Communication Manager in managing the Success Stories creation process
- Creative, pro-active, self-motivated, results-oriented, highly collaborative, team player, who is passionate about marketing
- Established planning, organizational, and execution ability
- Manage IFC’s on-air inventory to ensure that upcoming unsold opportunities are communicated to the sales team
- Manage execution of integrated marketing programs to speak to a lifestyle men’s audience with an emphasis on auto, home, tech, apparel and small business
5
Experience For Integrated Marketing Intern Resume
- Research industry best practices and techniques to continuously look for new ways to improve CBS Local’s ad sales marketing efforts and offerings
- Develops and runs marketing campaigns for the European Market
- Supports and deploys the PSS Social Media strategy, being a key contributor to our digital presence
- Assists the Marketing Communication Manager for Europe whenever necessary in the implementation of the European communication strategies
- Build cross-channel marketing plans that deliver on both our brand and sales goals
- Participate in and leverage customer insights, contributing to our customer-obsessed team and culture along the way
- Mastery of best practices for offline sales-drivers, including direct mail
6
Experience For Senior Integrated Marketing Specialist Resume
- Educate and inspire USA Ad Sales and Client Solutions team at all levels to help them understand the brand, the content, and what’s possible for their clients
- Raise the creative bar for USA’s integrated marketing solutions and utilize our brand positioning to ensure that our concepts are: relevant, smart, honest, inclusive and fun
- Interface with internal departments (Ad Sales, Production, Research, Programming, Development, Press, Digital, Social, On-Air Marketing) in order to develop creative sales solutions and ensure that all commitments are fulfilled accurately, on-time and meet both the client’s and USA’s brand criteria
- Work closely with other areas of the children’s marketing department and departments within the division including: Sales, Managing Editorial, Creative Services, Editorial, Inventory and Production
- Assisting with client proposals and RFP’s
- Drive Sephora’s leadership position in the industry by helping to define and articulate a unique approach to Sephora Collection marketing and implement that POV across all marketing touch points
- Act as a storytelling expert developing campaign messages for categories, brands and individual products that can be translated across stores and digital channels to attract, compel, and inform our clients
- Create multi-platform client proposals that both meet client campaign goals and enhance IFC’s on-going programming and brand initiatives. Serve as brand ambassador ensuring that all pitches filter through IFC’s “Always on. Slightly off.” brand filter
- Create multi-platform client proposals that meet client campaign goals and enhance IFC’s on-going programming and brand initiatives. Serve as brand ambassador ensuring that all pitches filter through IFC’s “Always on. Slightly off.” brand filter
7
Experience For Integrated Marketing Associate Resume
- Reports to Executive Director/Integrated Marketing
- Responsible for markets’ local digital revenue growth
- Progressive leadership experience and team development in marketing, with specific experience in consumer-driven brand marketing and digital/social media innovation
- Unique balance between strong analytical skills and creativity; comfortable interpreting data, deriving actionable insights and using them to inform strategic direction while also able to deliver clear and compelling creative briefs and evaluate creative assets with constructive feedback
- Strong executive-level communications skills
- Recruit, develop and retain high performing talent in a collaborative and empowering work environment
- Balanced leadership style, a high level of intellectual agility and capacity for original thoughts and the ability to set a clear vision
8
Experience For Integrated Marketing Account Manager Resume
- Identify the most critical marketing issues and opportunities and align the team to focus and drive successful execution accordingly, via both direct and cross-functional resources
- Proven ability to collaborate in a matrix organization and a fast-paced, entrepreneurial environment
- Research and monitor LMI’s industry and maintain the knowledge base for LMI and its clients
- Develop marketing ideas and thought leadership designed to highlight Viacom’s marketing solutions/products to our clients (such as VCN, VPG, Vantage etc.)
- Connect our fans to our client’s target consumers with solutions that drive success through strategic campaigns tapping into insights, new media products and custom content
9
Experience For VP, Integrated Marketing, Cnbc Business Day Resume
- Provides senior level counsel and works collaboratively with Corporate Center and Division leadership in discreet disciplines to develop integrated marketing plans and deliver through a variety of channels
- Serve as the liaison between Global Headquarters, Divisions and Integrated Marketing on marketing strategy planning and local market activation. Accountable for field integration and execution of all enterprise wide plans and implementation of unique division initiatives
- Basic understanding of digital and traditional media/media planning
- Manages and provides guidance on partner planning, career development, and succession planning
- Conceptualize and create custom integrated marketing initiatives through the lens of Tribune Media’s brands
- Provides coaching, direction and leadership to team members to achieve partner, business and customer results
- Collaboratively leads strategic annual program planning with Corporate Communications and Cancer Control colleagues to ensure Enterprise Strategic priorities are in alignment
10
Experience For Latam Director Category & Integrated Marketing Resume
- Foster effective and collaborative relationships with internal and external stakeholders
- Facilitate and manage project work teams as needed and represent the integrated marketing department on inter-disciplinary projects and cross-functional work groups
- Assists in the achievement of strategic objectives and ensure that evaluation systems are in place to monitor performance and report progress to division and corporate center leadership
- Professional experience in a similar environment
- Build customer profiles to refine Storyful’s go-to-market strategy and better understand the market opportunities
- Support employees’ career aspirations and facilitate the transition of employees into their desired roles
- Conducts and ensures the completion of performance development conversations and reviews
- Identifying ineffectiveness and areas of opportunity within a client’s marketing organization and determining strategic implications. Defining detailed plans, inclusive of people, process and technology, to generate improvements
- Monitor the Company’s online communities and presence. Assist in making initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinate escalations or further communications; analyze responses to social media activities and make recommendations
List of Typical Skills For an Integrated Marketing Resume
1
Skills For Integrated Marketing Specialist Resume
- Communication | Strong verbal and written communication skills with the ability to articulate concepts and tailor conversation to the audience
- Execution | Strong project management skills, deadline focused and able to manage multiple projects simultaneously in a fast-paced environment
- Strong analytical and problem solving skills, brand management
- Experience with high tech marketing, including manufacturing (process or discrete)
- Experience with drawing insights using analytical tools
- Communications agency (PR, advertising, digital) experience
- Experience in some Industrial (B2B) Marketing disciplines required
2
Skills For Director of Integrated Marketing Resume
- Experience with HTML and website maintenance
- Experience coordinating integrated marketing and/or account-based marketing programs in B2B, B2B2C
- Track record of building and leading effective teams
- Working experience with Marketo or similar Marketing Automation Platform
- Continuous Learning – clear appetite for learning; can show how newly gained knowledge and skill can be applied on the job
- Multi-channel, value prop, digital, and content marketing experience
- Experience in advertising sales organization
3
Skills For Senior Director of Integrated Marketing Resume
- Related B2B corporate marketing experience
- Exposure to ROI analysis and measuring the channel’s effectiveness is essential
- Working experience with CRM, preferably salesforce.com
- Solid business acumen, with ability to lead the communication and negotiation of objectives and outcomes with marketing and sales leaders
- Results tracking - demonstrated ability to gather and compare data from different sources to report on results and implications
- Bachelors in Marketing and/or Communications (or equivalent experience)
4
Skills For VP, Integrated Marketing Resume
- Multi-tasker that can handle multiple responsibilities at one time and prioritize tasks
- Experience with both pre- and post-sale ideation and execution
- Multi-tasks and switches gears when needed and balances multiple priorities in a fast-paced, interrupt- and fluid environment
- Proven ability to influence and serve as strategic thinker to senior management
- Balance multiple business priorities in a deadline-driven environment
- Creating tools that establish an on-going dialogue with the sales marketplace (promotions, stunts, email blasts, Upfront campaign, trade marketing)
- Managing the day-to-day of sponsorship based marketing (RFP process) and ensure that IFC’s value proposition and brand voice is infused through all
5
Skills For Integrated Marketing Intern Resume
- Managing the sponsorship fulfillment process, including detailed communication between internal production teams and client in a timely manner
- Managing the sponsorship fulfillment process, including detailed communication between key internal teams and external client/agency reps in a timely manner
- Representing the IFC brand and marketing team in key client proposal meetings
- Online Marketing (Digital, including tracking, analysis, and measurement)
- Internal: NB associates who are part of cross-functional NYRR planning team (product, merchandising, finance, legal, ecomm, marketing) as well as SLT, etc
- Act as sales support for turnkey sponsorship opportunities, including tracking pitches and sold proposals
6
Skills For Senior Integrated Marketing Specialist Resume
- Reviews marketing plans of business partners; consults, supports and influences planning
- Collaborate with Product Marketing to confirm positioning and key messages by segment and buyer
- Strategic & Tactical Marketing Aptitude
- Develop and maintain internal and external facing sponsorship tools, materials and collateral
- Manages direct marketing budget
- Monitors business results and makes adjustments according to insights
- Create data-driven, measureable marketing solutions that can be used at scale across all relevant business platforms
- Understand efficacy of and report on marketing initiatives
- Develop annual and three year communication strategies that align to brand and organizational goals, increasing awareness, engagement and brand affinity
7
Skills For Integrated Marketing Associate Resume
- Familiarity with Market / Marketing Research practices
- Juggle multiple projects and meet deadlines under pressure
- Your very own GoPro (Mounts and Accessories included!)
- LiveHealthy Program - $30 taxable monthly benefit used toward participation in wellness activities
- Onsite farmers market, yoga and boot camp classes, chiropractic appointments
8
Skills For Integrated Marketing Account Manager Resume
- This role is based in GoPro’s Munich office
- Highly motivated individual who thrives in a fastpaced
- Assist in the transition of sold executions from pre-sale to post-sale
- Collaborate with partners on our team and other key internal departments to develop and manage market-leading ad sales opportunities and sponsorship programs that drive client KPIs
- Work closely with Integrated Content team to track status of Originals launches, revenue, and other team reports
- Reviews and provides feedback for creative treatments
- Develops and approves detailed audience selection criteria
9
Skills For VP, Integrated Marketing, Cnbc Business Day Resume
- Coordinates with internal partners to establish offers, channels, and test designs
- Facilitate strong relationships across corporate and division marketing teams on all efforts associated with their perspective employed practices in order to provide cohesive marketing that complements both facility and market-wide strategy
- Identify opportunities to activate online influencers, including online advertising, social media channels, videos, blogs, community partners, and other opportunities for organic, and in some cases, viral, exposure
- Understand and direct all activities and personnel related to digital assets and partnerships (websites, physician profiles, social media, vendor partnerships, etc.) in concert with facility and division marketing leadership, noting budget constraints and evolving market dynamics
- Understand and direct all creative execution activities and personnel with regard to ROI-driven facility needs. Help prioritize activities and set expectations with facility leadership as to capabilities, timelines, and projects
- Communicates Starbucks strategy, developing long-term strategies and MBU plans to meet their needs
- Create and execute monthly and quarterly projects that are designed to generate non-spot revenue for the station,
10
Skills For Latam Director Category & Integrated Marketing Resume
- Develops budgets, AOP and five-year strategic business plans for multiple categories that support multi-business units
- Ensures regional processes and practices are aligned with Starbucks business goals and objectives
- Leads, leases and mentors cross-functional teams to develop products and programs making sure these are executed at store level and MBUs’ needs are met. Plans on a rolling 18-month calendar, layering on region-specific initiatives
- Prepares, communicates & educates client groups and team on changes in policies/practices within the org
- Gathers and analyzes product data to help identify opportunities to drive sales and profitability making recommendations on product assortment, optimization, pricing and margin management
List of Typical Responsibilities For an Integrated Marketing Resume
1
Responsibilities For Integrated Marketing Specialist Resume
- Extensive marketing experience and in-depth familiarity of digital marketing, search, SEO, social media, email, direct mail, custom acquisition and retention skills, CRM, along with experience managing a creative team
- Strong analytical aptitude and skills for ROI measurement
- Strong communicator and proven leader with the ability to drive collaboration and teamwork
- Strong understanding of relationship of sales, marketing and communications disciplines
- Affinity for and experience with marketing metrics and campaign measurement
- Experience with email best practices, technologies and recent innovation
- Agency/Vendor management: Oversee and manage external agency and/or vendor partnerships, including creative design/development and media planning and buying
- Coordinate across various external/internal teams (including global teams) to execute marketing communications plans and drive alignment
- Sales: Partner closely with Asia Pacific sales teams to deliver localized content, including website, collateral and sales enablement tools
2
Responsibilities For Director of Integrated Marketing Resume
- Project manage day-to-day baseline marketing communications activities
- Team lead with colleagues not reporting to this role (virtual team)
- Update the Omni-Channel marketing calendar in an effort to keep the cross-functional teams aligned from a global business standpoint
- Provide marketing communications leadership for home trade product portfolios
- Approximately 10% travel to visit agency partners and corporate headquarters in Miami
- Create programs that drive and support achievement of sales metrics (financial) and growth goals (portfolio growth, market share, financial)
- As a leader at Rodan + Fields, exemplify the highest standards of ethics and integrity by
- Maintain a strategic view over the team’s portfolio to align and maximize impact of solutions provided to key stakeholders
- Collaborate closely with the solutions marketing leaders for Services and Check & Image Processing to develop impactful integrated marketing plans that drive growth primarily through demand generation and sales enablement
3
Responsibilities For Senior Director of Integrated Marketing Resume
- Be accountable for implementing the integrated marketing deliverables (e.g., collateral, sales tools, social media, signage, digital marketing, etc.) while also project managing the cross-functional execution across corporate marketing and communications, global field marketing and outside agencies
- Partner with the global field marketing team to ensure awareness of priorities and initiatives, understand needs for localization and to support events execution
- Contribute to innovation efforts aimed at increasing the scalability of our sales enablement assets, particularly across video and other digital mediums
- Ensure value propositions and messaging for Services and Check & Image Processing are compelling, competitively differentiated and in alignment with the overall positioning of the Financial Services portfolio
- Work on marketing activities for CBS Local’s products and brand efforts
- Develop a plan, consistent with company resources for key digital content development
4
Responsibilities For VP, Integrated Marketing Resume
- Organizes customer webinars on specific topics
- Deploys the roll-out of new global solutions in the European Market
- Lead our cross-functional efforts around customer relationship management, segmentation and personalization
- Evaluate new tools, vendors and partners and provide subject matter expertise, learning anything necessary to deliver exceptional customer experience and storytelling for One Kings Lane
- Considerable analytical and technical strength, including awareness of best practices, tools and relevant experiences building compelling marketing efforts that drive results
5
Responsibilities For Integrated Marketing Intern Resume
- Passion for and experience with marketing and retail/ecommerce KPIs, and building a team culture that values using analytics to improve our work as well as creative
- Solid experience using customer insights to drive decisions
- MBA preferable but not required
- Develops and obtains approval on a project brief. Deisgns customer interaction flowcharts to connect all customer treatments
- Reviews and provides feedback for creative treatments Develops and approves detailed audience selection criteria
- Manages direct marketing budget Monitors business results and makes adjustments according to insights Follows established procedures and effectively manages risks
6
Responsibilities For Senior Integrated Marketing Specialist Resume
- Effectively collaborates with external partners
- Product knowledge: Partner with Product Management and Product Marketing to create and ensure consistent positioning and messaging to support product launch/life cycle, creation of product family and solution stories and content
- Channel Sales: Collaborate with TE global channel business unit; drive close partnership with channel sales teams to better support business growth in distribution. This includes driving programs and ROI
- Corporate Marketing: Work closely with the Asia Pacific Corporate Marketing Team to ensure companywide marketing and communications consistencies and leverage shared strengths and resources whenever possible
- Successful development of best-in-class integrated marketing plans that include a combination of strategic marketing themes and campaigns as well as tactics, such as: digital experiences, emails, events, webinars, social media, multi-media/videos/animations, brochures and sales ideas. The activities generally come in three varieties
- Strategic sustainable campaigns developed during the annual planning process
7
Responsibilities For Integrated Marketing Associate Resume
- Collaborate with Sales Enablement leadership on processes for sales-led program prioritization, marketing-led campaign planning and execution, lead creation and campaign effectiveness analysis
- Work with global marketing and communications colleagues to define message, content and media strategy processes to support marketing and sales plans: target audience, motivational drivers, buying behavior, message relevance, desired actions of target, calls-to-action, lead support
- Facilitate sharing of campaign best practices from Group, World Area and Business Unit campaigns to drive organizational marketing competency
- Manage campaign specialist and Eloqua marketing application specialist teams in Manila to ensure consistent workflows, effective shared service model and quality of campaign execution
- Drive consistency of marketing performance in all sales-related activities including customer segmentation, lead management and account-based marketing processes
- Work with team members who often reside in different organizational structures. Includes collaboration on business and communications strategy, digital strategies, campaign planning and resource utilization
- Support training and education of marketing personnel globally on standards and best practices for marketing program execution, with emphasis on demand creation campaigns
- Experience and understanding of marketing communications development and production practices and media, including all digital media (social, web, video, interactive, email, etc.), as well as integration with traditional marketing media (advertising, public relations, print, event marketing, etc.)
8
Responsibilities For Integrated Marketing Account Manager Resume
- Experience planning, executing and assessing the performance of integrated marketing campaigns
- Excellent communications skills, including strong presentation, relationship and interpersonal skills required for customer and internal interaction and relationship building, especially at decision making levels
- Create a strong alignment to sales and service teams as well as teams driving CRM and data infrastructure efforts
- Work both in a small team environment and a global matrix organization as well
- Proficiency in marketing automation software (preferably Eloqua) and Microsoft Office, including PowerPoint, Excel and Word; Familiarity of publishing software (Adobe Creative Cloud) helpful; Understanding of web publishing (HTML) and Microsoft SharePoint also helpful
- Work on global initiatives from a North America standpoint
- Aide in the management of North America overview and recap documents for all 360 initiatives
- Manage inventory of new season sample product
9
Responsibilities For VP, Integrated Marketing, Cnbc Business Day Resume
- Assist in production of product laydown shoots
- Create presentations on necessary adaptive research
- Plan, develop, execute and measure integrated marketing communications strategies, plans, programs, campaigns and content to drive business growth and enhance Honeywell as the vendor of choice with our customers
- Work with cross-functional teams, including channel and product marketing managers, to develop content strategies and plans that drive customer engagement and product knowledge across the buyer’s journey
- Lead content development and web improvements for customer website, www.forwardthinking.honeywell.com
10
Responsibilities For Latam Director Category & Integrated Marketing Resume
- Manage agency partners from concept to execution to evaluation, ensuring projects stay on time, on budget and on brand. Include appropriate stakeholders
- Execute and track complex marketing campaign launches that include coordination of internal teams and external agencies. Identify ways to improve and streamline processes in order to drive results faster, more efficiently, and with greater impact. Develop methodologies that can scale and be repeatable
- Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing. Combine data, technology and behavioral insights to execute innovative acquisition programs that drive growth by identifying qualified customers and subsequently engaging and retaining them
- Map the customer journey and define the end-to-end lead management process
- Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length. Implement marketing automation
- Evaluate, select and manage outside vendors that contribute to demand creation programs
- Attract, retain, and develop talent
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