Business Marketing Manager Resume Sample
Lilliana Gislason
575 Smith Lodge,
New York,
NY
+1 (555) 709 2975
Work Experience
Business Marketing Manager
07/2015
-
PRESENT
Los Angeles, CA
- Responsible for the yearly planning process for D&T in the Nordics and the local execution of the plan
- Responsible for the Nordic D&T P&L and to monitor performance, develop and execute corrective actions when necessary to achieve financial commitments
- Develop Nordic go-to-market strategies and initiatives (Segmentation, Targeting, Positioning, Portfolio definition, pricing, promotion) to drive profitable growth (in line with Quality & Regulatory requirements)
- Nurture effective KOL engagement for key launches
- Consult with business leaders to develop creative briefs and identify appropriate channels, audience, timing and content for messages
- Oversee campaigns/tactics, current project status, results and budget by actively engaging with appropriate parties to insure desired outcomes
- Equip sales teams with presentations, talk points and collateral to bring health plan and corporate wellness products and services to market
E-business Marketing Manager
11/2011
-
06/2015
New York, NY
- Develop and maintain collateral and presentations
- Maintain ConnectiCare’s overall corporate image and branding by adhering to company branding standards as they relate to logo usage, corporate “look,” and tone
- Educate internal constituents and engage employees on brand standards and corporate tone/voice
- Develop global demand gen strategy & execution plans in collaboration with Central Demand Generation Center for lower mid-market segment
- Track full funnel marketing metrics and provide recommendations: program and campaign investments based on conversion rates
- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership
- Drive best in class data capture and management. Provide regular database health checks, cleansing and augmentation
- Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
Instagram Business Marketing Manager
06/2008
-
06/2011
New York, NY
- Manage and expand the capabilities of our Marketing Automation platform (Pardot)
- Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
- Partner closely with product marketing and content teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across multiple channels and regions
- Expand our distribution footprint from owned and paid channels through testing and experimentation
- Also work directly with Facebook sales teams to align marketing materials and activations with Instagram’s advertising growth
- Experience in digital marketing, web technology companies, strategic consulting and/or advertising working with global brands or agencies
- Expert in marketing messaging and content development— online and offline experience required
Education
Keiser University - Jacksonville Campus
2002 - 2007
Bachelor's Degree in Business Administration
Professional Skills
- Manage, activate, coordinate, monitor and implement business plans and strategies by being the main point of contact to the local markets and country organizations
- Strong communication and interpersonal skills, including ability to effectively communicate with C-level
- Strong creativity, writing, editing, and document production skills
- Strong communication skills; team player
- Strong Microsoft Office skills required and CRM, MDF & BI tools (SFDC)
- Strong commercial communication skills. Flexible and self-motivated team player
- Strong personal communication and influencing skills, be able to inspire, convince and mobilize people
How to write Business Marketing Manager Resume
Business Marketing Manager role is responsible for commercial, analytical, software, finance, database, marketing, oncology, reporting, design, research.
To write great resume for business marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Business Marketing Manager Resume
The section contact information is important in your business marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Business Marketing Manager Resume
The section work experience is an essential part of your business marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous business marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular business marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Business Marketing Manager resume experience can include:
- Proven experience in product marketing, digital marketing, product development or related field
- Display leadership, influencing and problem solving skills
- Be trained in Sales / negotiation skills; Knows how to care and track budget complying with P&G internal processes
- Experiencewithin the Semiconductor industry with solid understanding of distribution, OEM and EMSI supply chain model
- Solid IT marketing experience in a partner environment and in the commercial market required
- Develop and execute a marketing plan, covering the following priorities
Education on a Business Marketing Manager Resume
Make sure to make education a priority on your business marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your business marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Business Marketing Manager Resume
When listing skills on your business marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical business marketing manager skills:
- Outstanding communication skills (proven written communication skills), with excellent attention to detail
- Experienced in working effectively in a complex collaborative, matrix environment with virtual teams in a multi-cultural and geographically diverse environment
- Strong bias for action and good ability to prioritize to be able to complete a high volume of tasks in tight deadlines and with little guidance
- Very good relationship skills
- Strong experience in handling, understanding and working across multiple markets
- Strong business management insights, proven capability delivering results managing customer expectations
List of Typical Experience For a Business Marketing Manager Resume
1
Experience For E-business Marketing Manager Resume
- Related marketing or management consulting experience; strong muscle for prioritization
- A strong dedication to craftsmanship, especially writing
- Team player with rooted experience in cross-functional partnership
- Deep knowledge of the advertising/marketing industries across Turkey & the corresponding marketing / online industry
- Develop and execute a calendar for events, sponsorships and speaking opportunities – transforming Facebook’s industry presence in Indonesia
- Deep knowledge of the advertising/marketing industries in Indonesia
2
Experience For Partner & General Business Marketing Manager Resume
- Create and execute a strategy for events, sponsorships and speaking opportunities – transforming Facebook’s industry presence in Turkey
- Inspire, educate and engage our B2B audience on ways to utilize Instagram’s marketing solutions to achieve their industry-specific business objectives
- Shape story-telling with data, customer voices, and product leadership
- Able to frequently travel to Singapore to be connected to the central team
- Fluency in spoken and written Bahasa Indonesia
3
Experience For Instagram Business Marketing Manager Resume
- Experience in digital marketing, web technology companies, strategic consulting and/or advertising working with global brands or agencies Expert in marketing messaging and content development— online and offline experience required
- Relevant experience in B2B marketing
- Create and execute a strategy for events, sponsorships and speaking opportunities – transforming Facebook’s industry presence in France
- Passion for Instagram/photography/design is essential
- Ability and passion to work in an international organization and in a high paced “always-on” environment
- Build programs for experienced Advertising Agencies to help them articulate internally and externally the ways Facebook can maximize the value it provides to its customers’ industries
- Deep knowledge of the advertising industry
4
Experience For Energy Business Marketing Manager Resume
- Synthesize complex product features and client needs into simple, powerful stories and complementary programs
- Work with cross-functional counterparts, Facebook Global Business Marketing and Facebook sales management to align strategy, programs, messaging and resources with Instagram’s advertising growth targets
- That inspire, educate and engage our B2B audience on innovative ways to utilize Instagram’s marketing solutions to achieve their industry-specific business objectives
- That inspire, educate and engage our B2B audience on ways to utilize Instagram’s marketing solutions to achieve their industry-specific business objectives
- Develop and execute a calendar for events, sponsorships and speaking opportunities – transforming Facebook’s industry presence in the Philippines
5
Experience For Amazon Business Marketing Manager Resume
- Deep knowledge of the advertising/marketing industries in the Philippines
- Second language, relevant within the APAC region is beneficial but not essential - preferably Japanese or Korean
- Fluency in spoken and written Tagalog & English
- Posted: 19th January 2016
- Second language, relevant within the EMEA region is beneficial but not essential
- Visionary, curious, decisive and analytical nature with the ability to drive business results at the strategic and executional levels
- Proficient in Excel, Word, as well as PowerPoint advanced presentations
- Support and develop regional marketing activities for Elekta’s Brachytherapy products, including, but not limited to afterloaders, applicators and accessory product lines
- Provide support to Elekta’s Sales teams for Brachytherapy products
6
Experience For Small to Medium Business Marketing Manager Resume
- Develop initiatives that can be localized and used by sales teams to generate new business that inspire, educate and engage our B2B audience on ways to utilize Instagram’s marketing solutions to achieve their industry-specific business objectives
- Establishing (quarterly) Marketing Plans for distributors, ‘managed’ Resellers in conjunction with the local marketing manager and partner business managers
- Work directly with both the Instagram product and business teams as well as the Facebook global business marketing team to align strategy, programs, marketing materials, digital activations and measurement with Instagram’s advertising growth targets
- Create narratives that attract new customers
- Develop one-sheeters and competitive battle cards
- Partner closely with our global sales teams to ensure that they are equipped with up-to-date collateral, accurate research, and pertinent talking points to effectively sell to companies of all sizes
- Highly creative self-starter who possesses a keen business acumen
7
Experience For Business Marketing Manager, France Resume
- Passion for detail and craftsmanship
- Partnerships with the media & advertisng ecosystem
- Work with cross-functional counterparts, Facebook Global Business Marketing and Facebook sales organization to align strategy, programs, messaging and resources with Instagram’s advertising growth targets
- Define and implement the marketing activity plans within the given budget and make sure that the MarCom deliverables, like packaging, manuals and product information, are available in the required languages
- Develop 360° activity plans in cooperation with Sales and Trade marketing and Digital Team
- As (co)owner of the product strategy & planning process, define and realize a global/regional marketing policy for the Commercial Unit (CU), such that the budgeted targets, as volume and profit, can be realized with and through the defined sales channels
- Execute roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock
- Contribute to the definition of the strategy and goals of the commercial unit, so that all business processes can be optimized and aligned to maximize the performance
8
Experience For Regional Business Marketing Manager Resume
- Experience in marketing, preferably on management position in FMCG or Consumer Electronics
- Professional experience in brand management, preferably from CPG industry
- Partner with sales and other cross functional partners to create and execute marketing strategy to reach out to our agency and advertiser audience in India
- Development market knowledge and consumer insights based on GFK analysis and consumers researched if required. Shares and build on local insights
- Responsible for executing on the internal communication plan in regards to providing market trends, product information, competitive intel, Salesforce.com (SFDC) updates, marketing programs, company and industry information
- Provides marketing, media support, and strategy for B2B publications, trade shows, conferences, and events in U.S. and Canada
- Daily Sales support as needed. Be the primary contact for sales questions regarding internal resources. Liaise between sales and other internal departments to facilitate the sales process and implement marketing programs
- Supports and provides back up to Salesforce.com (SFDC) Administrator to increase sales effectiveness by working with sellers on utilization of Salesforce.com and related reporting tools
9
Experience For Business & Marketing Manager HS Resume
- Outstanding verbal and written communication skills/ability to make top management level presentations
- Strong commercial mentality to establish credibility with sales & management and drive accountability with sales
- Manages, records and tracks invoice processing for business marketing functions
- Develop market segmentation and associated go-to-market strategies for each identified segment, leveraging & optimizing internal & external sources of market data and intelligence
- Develop key clinical, operational, and financial value propositions by market segment for key software products, clearly identifying and communicating the features, advantages, and benefits of Elekta/partner software solutions, with emphasis on presenting a holistic, comprehensive, unified solution to customers
10
Experience For Business Marketing Manager, CEE Resume
- Liaise with product, portfolio management to influence development of product roadmaps and drive product development teams to shorten time-to-market; communicate development roadmaps and solution vision to local stakeholders
- Collaborate with global Marketing, Sales vertical team members to provide thought leadership on competitive positioning and competitor/market developments and activities; work to develop white papers, proof points & case studies supporting & quantifying (with economic impact, where possible) elements of value proposition
- Assist with design, management & execution of key sales support activities (KOLs, reference sites, prospective customer experiences, product roadshows & user events, WebExes, CE/other educational activities, trade shows & industry events)
- Working knowledge of radiotherapy market and/or Elekta/competitor software solutions is a benefit
- Assess, recommending and manage new market opportunities for the business, resulting in sustainable, profitable growth that increases shareholder value
- High energy and drive; persistence and positivity
List of Typical Skills For a Business Marketing Manager Resume
1
Skills For E-business Marketing Manager Resume
- Exemplary verbal and written communication skills (in English)
- Stellar operational and project management skills
- Well developed analytical, quantitative and financial skills
- Strong knowledge & experience in the Power Semiconductor market segment is a distinct advantage
- Lean methodologies & skills
- Experience in developing and executing the marketing strategy with budget responsibility
- Solid understanding of the underlying issues facing employers in their selection of health plans and corporate wellness programs
2
Skills For Partner & General Business Marketing Manager Resume
- Experience in all aspects of developing and implementing marketing strategies
- Experience in delivering multi-channel marketing programmes: events, partnerships, PR, digital, etc
- Evidence of delivering results and meeting customer expectations
- Demonstrated understanding of business operations, marketing principles and techniques
- > 10 years experience in Sales, Marketing, Downstream Marketing, Product Management or related field
- Proven ability to write and execute marketing plans including digital and social
3
Skills For Instagram Business Marketing Manager Resume
- Expert in marketing messaging and content development — online and offline experience required
- Demonstrated capacity for business marketing operations in an Internet and/or advertising environment
- Preferably background in fast moving or durable goods business
- Lead the creation and execution of marketing plans that demonstrate ConnectiCare’s brand promise and meet adoption goals
- Marketing experience, preferably B2B
- Excellent knowledge of the media & advertising space
4
Skills For Energy Business Marketing Manager Resume
- Demonstrated ability to develop and execute strategic product, pricing and general business plans
- Experience with leading a cross functional team
- Strong focus on consumer insights and digital driven marketing opportunities
- Strong business management acumen with entrepreneurial and commercial thinking
- Develops and synthesizes channel partner, associate and sponsorship marketing opportunities and priorities
5
Skills For Amazon Business Marketing Manager Resume
- Highly communicative team player, able to adjust to working style/needs of others to establish strong relationships
- Relevant experience in B2B marketing
- Preferably experience with product market introductions
- Good memory to learn the assortment with article numbers by heart within trial period
- Professional experience in brand management, preferably from CPG industry
6
Skills For Small to Medium Business Marketing Manager Resume
- Experience with P&L management incl. revenue and margin management
- Experience in sales and/or product management in a B2C/B2B environment
- Experience in a commercial role in the healthcare industry, preferably within health technology
- Experience with direct and indirect leadership
- Understands the dynamics of capital goods marketing and the dynamics of “installed base” market
- Proven track of records in business results and implemented plans
- Proven ability to support customers with diverse requirements
- And above of professional experience
- Affinity for Instagram and user experience
7
Skills For Business Marketing Manager, France Resume
- Consolidate ‘Voice of Customer’ needs in collaboration with Sales and Product Management
- Learning and managing information
- Willing to travel, mostly in Nordic region, approx. 25% of time
- Acting as Support & Expert function for integrating the Customer Service commercial activities with products/overall Business and Solution management
- Work with cross-functional teams to bring forth positioning, key messaging and storytelling for various customer segments in local and national markets
8
Skills For Regional Business Marketing Manager Resume
- Responsible for managing all Power Solutions Group pricing towards the EMEA market and to act as supporting negotiator to customer marketing team
- Amplify the reach of Twitter’s value proposition, by identifying and pursuing speaking and co-marketing opportunities
- Manage the day to day pricing: contracts, quoting, forward pricing, etc
- Strategic marketing & marketing analysis (understanding of approach & tools)
- Partners with Plan Sponsor Digital Marketing team to develop and execute an integrated prospecting digital marketing strategy
- Deep knowledge of the CEE advertising market & the corresponding marketing / online industry
- Deep knowledge of the MENA advertising market & the corresponding marketing / online industry
- Pro-active and initiative person; aimed at finding problem solution rather than reporting on problem
9
Skills For Business & Marketing Manager HS Resume
- Identify research and data essential to telling our Spotify story and deliver packaged insights that are educational and compelling to our clients
- Business and Marketing analysis (understanding of P&L, approach & tools)
- Partners closely with market research team to facilitate competitor marketing insights and positioning
- Understands National Accounts strategy, goals, evolving market pressures and continually drives marketing tactics to meet business objectives
- Deep knowledge of the advertising/marketing industries across France
- Develop and execute a calendar for events, sponsorships and speaking opportunities – transforming Facebook India’s industry presence
- Deep knowledge of the advertising/marketing industries in India
- Identify scaled marketing methods to land key brand messages and drive adoption of Facebook’s marketing solutions
- Own, create, improve and realize the Annual Operating (Business Market Combination; BMC) Plans
10
Skills For Business Marketing Manager, CEE Resume
- Technical understanding and ability to learn technologies like HTML, SQL and advanced Excel
- History of relationship-building, particularly with partners
- Ability and willingness to work autonomously, roll up their sleeves, and execute in a fast-moving, resource-constrained environment
- Lead people in different business functions (marketing intern; 3rd party eMerchandisers; media and promotion agencies)
- Report back on activities, highlighting insights and success - and document process for further global rollout
- Work with the international team, and the rest of the European business marketing team, to develop materials that tell Spotify’s pan-European story
- We offer interesting growth opportunities for further career development within our organization or in the larger Philips organization
List of Typical Responsibilities For a Business Marketing Manager Resume
1
Responsibilities For E-business Marketing Manager Resume
- Accountable for creation and execution of growth strategies for (# of lines) product lines that sell into multiple channels; minimizing channel conflict and product strategy harmonization
- Develop thought-leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of mobile marketing
- Have a sufficient digital media knowledge – no need to be an expert; needs to know critical metrics, agencies processes and how to analyze good/bad creatives
- Work with sales teams to ensure understanding of sales narratives and collect feedback on how to improve the story
- Second language, relevant within the APAC region (esp. Japanese) is beneficial but not essential
- We look for a digitally savvy, passionate about innovation and technology
- Intrapreneur profile: the channels works similarly to a startup, with unusual resources, managing many tests at the same time and multiple fronts to act (B2C, B2B, Pure Players, Brick & Clicks, Market Place, Startups)
- Lead and manage within a matrix organization
2
Responsibilities For Partner & General Business Marketing Manager Resume
- Ideal candidates would have experience as a Product marketer, Pricing analyst or with a Sales/Procurement background with a successful track record in negotiation strategy and execution
- Strong analytical capabilities; problem solving, decision making skills and detail minded with the ability to prioritize workload and manage multiple priorities
- Highly proficient in Excel and PowerPoint. Have the ability to take large sets of data, analyze and draw conclusions and make recommendations to senior management
- A team player who possesses a “can do” attitude and a commitment to finding solutions to complex, challenging and time sensitive business problems
- Develops and manages new business targeted sales marketing strategies and campaigns
- Partners closely with key marketing and product teams to influence segment specific needs and develop synergistic opportunities across segment
- Travel average 30%, domestic and international
- Supports integrated planning and drives coordinated data-driven, omni-channel campaigns that result in consistent and engaging plan sponsor and sales channel experiences
- Contribute to and manage marketing collateral and ensure that timely, frequent and positive media coverage is achieved across relevant media
3
Responsibilities For Instagram Business Marketing Manager Resume
- Conduct market research to inform marketing activities, develop marketing models and to identify the market requirements for current and future products and services
- Assist with the development and management of a marketing budget
- Ensure sales narratives are consistent with the global story but are adapted to be locally relevant
- Leverage existing event frameworks being used in other markets, develop and manage events that educate, inspire, and create evangelists within brands and agencies
- Help manage all elements of Spotify For Brands and merchandise for business marketing needs
- Support any trade PR in conjunction with the PR team
- Identify key trade organizations to partner with and act as Spotify’s liaison
- Develop and maintain persuasive sales tools and programs a re-seller could access. This role need to ensure re-seller has access to materials in the right languages. The countries that are part of the EU reseller region are: Portugal, Poland, Austria, Switzerland, Ireland, Greece, Hungary, Czech Republic, Bulgaria, Slovakia
- Work with reseller teams to ensure understanding of sales narratives and collect feedback on how to improve the story
4
Responsibilities For Energy Business Marketing Manager Resume
- Manage the physical manifestation of the Spotify brand in all marketing and trade activations
- Ensure sales narratives are consistent with global story, but are adapted to be culturally relevant
- Leverage existing event frameworks being used in other markets, develop and executive culturally relevant activations that educate, inspire, and create evangelists within resellers
- For the larger reseller markets working on a plan to have a presence at key industry events
- Support any trade PR in conjunction with the PR team, Contents & Insights, and the regional sales leads
- Identify key national and local trade organizations to partner with and act as Spotify’s liaison
- Organize a yearly seminar for all re-seller partners Globally to attend to share best practices
5
Responsibilities For Amazon Business Marketing Manager Resume
- Ensure sales narratives are consistent with the global story, but are adapted to be culturally relevant
- For Benelux, Turkey and the larger reseller markets work on a plan to have a presence at a handful of key industry events
- Organize an annual seminar for all re-seller partners Globally to attend to share best practices
- High energy, enthusiasm, initiative and creativity
- Natural attitude to solve problem
- Significant experience in marketing technology, healthcare or medtech products or solutions, incl. creating customized value propositions to unique customers and markets
- Entrepreneurial and commercial thinking with influencing skills
- Proven successful experience in a similar role (Brand Manager/Product Manager/Marketing Manager) in a high profile multinational company
- Experience in marketing, preferably on management position in FMCG (full responsibility for brand or category)
6
Responsibilities For Small to Medium Business Marketing Manager Resume
- Experience from Digital transformation
- Thorough understanding of the global and local marketing and sales processes, and Value proposition creation and articulation
- Min 3 years in marketing and sales of Customer Services within the Healthcare industry or other related businesses
- Bring a fresh perspective in order to advance business growth and move company forward
- Higher education (preferably in Marketing or Economics)
7
Responsibilities For Business Marketing Manager, France Resume
- Generates long term pricing and incentives to close design win opportunities
- Formulate strategies and concepts
- Drive Customer Service business strategy creation and execution of operational activities in close cooperation with all Nordic Business functions
- Responsible for implementation of programs/initiatives within the Nordic Marked (either local developed or in cooperation with central programs) as well as managing possible adjustments when necessary needed to achieve objectives/commitments (in aligned with Customer Service- and Business Marketing -management)
- Formulate strategies/propositions, and concepts, but also do hands on work (analytics, development of propositions, concepts, implementation of initiatives)
8
Responsibilities For Regional Business Marketing Manager Resume
- Run and manage Projects including change management skills
- Analytical and highly organized, with attention to details
- Knowledge of complex market/channel structures
- Clinical knowledge in radiology, oncology or cardiology an advantage
- Gather and distill complex information so that it is easily understandable and impactful. Excellent written and verbal communication skills, relationship-building ability and critical thinking skills to form smart recommendations and gain buy-in from key stakeholders
9
Responsibilities For Business & Marketing Manager HS Resume
- Experience in using the range of communications media – presentations, webinars, email, advertising (offline, online and social). Ability to recommend tactics to support goals
- Curiosity about health care and the factors that influence it both inside ConnectiCare and in broader context – state, region and nationally
- Comfortable juggling multiple assignments; able to excel in a fast-paced environment where meeting deadlines is a daily fact of life. Detail-oriented. Able to flex to meet business needs and demands as they change
- University/Higher education, preferably in Marketing/Economics
- Self-starter and self-driven, able to confidently take ownership
- Advanced PC user (MS Excel, PowerPoint, SAP)
- Expertise in customer segments and the national healthcare systems in which they work
10
Responsibilities For Business Marketing Manager, CEE Resume
- Digital knowledge – digital touch points, KPIs and analytics
- Self-starter and self-driven, pro-active, open to experiment and able to confidently take ownership
- Fluent in English, in addition to local language
- Proven track record in developing and implementing business and project plans in relevant industries working with the full marketing mix and various distribution business models and channels
- Proven track record in successfully driving the performance and engagement of people, teams and stakeholders while developing talent capability
- Excellent customer relationship and stakeholder management: ability to share powerful messages to C-level executives with flair
- Assess creative ideas on potential value creation
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