Marketing Manager Senior Resume Sample
Quentin Hand
7972 Rice Ridges,
Philadelphia,
PA
+1 (555) 750 2120
Work Experience
Product Marketing Manager, Senior
05/2016
-
PRESENT
Detroit, MI
- Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management and / or provides leadership and guidance in the development and execution of marketing campaigns and go to market plans, identifying opportunities and potential solutions
- Synthesizes analyses, identifies root causes, and develops and recommends key work products
- Applies mathematical and statistical concepts to effectively gather and interpret data, performing gap analysis on external and internal business environments and member data and / or leads the facilitation and maintenance of data in internal systems and/or campaign planning tools
- Evaluates technology and products for trends, strategic vision and scalability and / or leads team members to facilitate delivery of a project or campaign, effectively managing agency to ensure alignment with goals and priorities
- Provides guidance in a process management role through the creation, monitoring and execution of new processes, in addition to enhancements to current processes with little or no supervision
- Guides team members in the development and delivery of their work products
- Serves as a resource to team members on escalated issues of an unusual nature
- Applies knowledge of marketing principles to independently complete complex work assignments and problem resolution
Marketing Manager Senior
03/2009
-
02/2016
Houston, TX
- Applies advanced knowledge of the business, its products and processes
- Communicate MSDN’s unique value proposition to target audiences through compelling storytelling and relevant, timely content
- Design welcome and nurture experiences to become a valuable relationship marketing engine
- Create advocacy amongst MSDN subscribers through valuable benefits, tools and relevant relationship marketing; and
- Support the development and implementation of the annual marketing strategy, communications plan and brand management plan
- Support the development and execution of demand generation campaigns including inbound marketing, CRM programs and email marketing
- Identify and prioritize conferences and award submissions
- Implement and manage social strategy across partner sites (i.e. Facebook, Twitter, LinkedIn, etc)
Product Marketing Manager, Senior Advisory
12/2005
-
10/2008
Detroit, MI
- Ensure voice/tone of brand is aligned across all brand touch points
- Primary liaison to all internal channel partners driving Card Services integration commitments and delivery. Examples of channel partners include Fiserv AP’s (cores), digital and online banking products for banks and credit unions
- Experience in a field-facing role
- Coach and develop talent across the Foodservice Protein team. Responsible for developing business leaders and instilling a strong commercial, results driven mindset. Help to build an ‘outside in’ culture. Develop marketing capabilities and establish a talent pipeline for the Protein Group
- Serve as a central knowledge point for our company’s understanding of consumers’ media behaviors, latest trends/platforms and activity; providing actionable insights to our various lines of business
- Be an active leader with a point of view on consumer and ad trends, emerging platforms, measurement, and performance
- Be a lead participant in financial aspects of your department or the use of media within the company including: budget, staffing, projections, etc
- Establish relationships with partners at all levels (whether internal or external) to be a voice of the company in presenting and developing a comprehensive media strategy and POVs
- Collaborates cross functionally with other team members to consult on current and future product demand
Education
Franciscan University of Steubenville
2000 - 2005
Bachelor's Degree in Business
Professional Skills
- Excellent writing and verbal communication skills with high comfort level speaking on webinars, conferences, and industry events
- Personal accountability, results orientated, strong follow through skills and sense of ownership
- Strong PowerPoint design skills
- Experience: 5-8 years of professional experience with Marketing background
- Marketing communications campaign experience
- Demonstrated history of effective pitch decks, sales plays, and marketing messaging for blogs, social, emails, etc
- Experience or enthusiasm for executing marketing projects, ideally with exposure to large cross-functional teams
How to write Marketing Manager Senior Resume
Marketing Manager Senior role is responsible for marketing, design, communications, purchasing, credit, training, integration, database, auditing, security.
To write great resume for marketing manager senior job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Manager Senior Resume
The section contact information is important in your marketing manager senior resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Manager Senior Resume
The section work experience is an essential part of your marketing manager senior resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager senior responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager senior position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Manager Senior resume experience can include:
- Team player and able to lead a team and work effectively with people
- Extensive experience in acquiring deposit accounts and growing balances utilizing digital channels, as well as direct to consumer communications
- Experience working with industry analysts and leading product evaluations with analysts
- Relevant experience in digital marketing and content creation
- Manage multiple projects displaying excellent time management and self-motivation to produce independently
- Experience in progressive acquisition/strategic marketing role at a technology or media company
Education on a Marketing Manager Senior Resume
Make sure to make education a priority on your marketing manager senior resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager senior experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Manager Senior Resume
When listing skills on your marketing manager senior resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing manager senior skills:
- Your highly effective communication, presentation and interpersonal skills
- Understanding of customer segments. Experience adapting messaging and influencing overall customer experience to improve business results
- Be able to organize and run a project by effectively planning a strategy, tactics, analytics and getting the most out of your talented peers
- Experience using information architecture, metadata and SEO best practices to organize content for optimal user experiences
- Your strong experience in web, content marketing and social media strategies (Twitter, LinkedIn, YouTube), preferably B2B
- Extensive experience in acquiring new to bank customers with Savings product(s), managing product benefits and promotions to differentiate offering
List of Typical Experience For a Marketing Manager Senior Resume
1
Experience For Product Marketing Manager, Senior Resume
- Creative program management skills
- Maintain proprietary interactive sales presentation tools, prioritizing requests and scheduling necessary updates
- Market Requirements Analysis– provide product management with prioritized customer requirements to help shape a winning roadmap
- Strong project Management and organizational abilities driven by impactful performance
- Working knowledge of B2B marketing programs, demand/lead generation, and sales
- Driving impactful marketing programs for a large sales channel
- Drive acquisition-based lead generating programs - from list building coordination to campaign management and monitoring
- Develop marketing plan with inputs from project team. Take ownership and execute according to schedule
2
Experience For Marketing Manager / Senior Marketing Manager Resume
- Oversee the production of all Exhibition sales and marketing collaterals from website, EDM, DMs and onsite marketing message for the exhibition
- Attend fortnightly sales and marketing meeting with project team to discuss progress
- Work closely with Project lead in managing allocated marketing budget with little/no deviance
- Develop messaging / positioning / value proposition to better educate local business prospects and achieve sales velocity objectives
- Develop and present training programs to the sales force to inform them of new products, enhancements, or competitive issues.
- Marketing Communications and Content Development - Create original marketing communications, thought leadership content and campaigns for the specific product lines, including management of relationships with internal partners, advertising, and public relations agencies
3
Experience For Product Marketing Manager, Senior Advisory Resume
- Assist with determining the best way to show and demonstrate Teamcenter solutions
- Partner with Service Cloud Product Marketing to align Customer Community to Service Cloud campaigns, enablement, and events
- Facilitate sharing of demonstration material with field sales and presales
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products and services
- Work closely with each project team to understand the profile of each event and exhibitors' requirement so as to to bring in the right visitors
- Work closely with Operations team for all onsite requirements including Official contractor, Registration vendors , Manpower vendors etc
4
Experience For Product Marketing Manager Senior Resume
- Able to multi task, work independently and deliver high quality work under demanding deadlines in a fast paced environment
- Work with sales leaders to identify and develop new strategies to drive revenue through high impact marketing initiatives
- Sales enablement - Work closely with Sales, Account Management, and Channels partners so that our voice resonates clearly and consistently in the market
- Produce high fidelity externally facing content including thought leadership content, customer stories, webinars, data sheets, solution guides, and more for all funnel stages by partnering with the industry's leading creative team
- Analytics skills to monitor pipeline & ACV across the sales segments and ensure the supporting marketing plan is aligned with the specific needs of the sales segments
- Strong skills in communication, writing and ability to collaborate and work well cross-functionally
- Someone who likes to have fun at work every day
5
Experience For Product Marketing Manager / Senior Manager Resume
- Work with product teams to build value propositions around Teamcenter solutions
- Support and deliver live demonstrations at conferences and events
- Work with development partners on technical enablement for Teamcenter
- Work with the content marketing teams to create market awareness and promotional content including blogs, web pages, datasheets, and whitepapers for sales and marketing efforts to generate demand and demonstrate Synopsys market leadership
- Develop a thorough understanding of the market trends and technologies and create compelling write-ups that successfully communicate the technology value
- Participate frequently in customer, prospect, and partner scenarios as a product expert - to develop a deep understanding of their business and technical needs
- Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to win against them
6
Experience For Digital Marketing Manager Senior Resume
- Contribute to the overall marketing plan with go-to-market and demand generation ideas and approaches
- Passion for software security technology and familiarity with market trends: Application Security, Cloud Security, DevOps, Containers, IoT, etc
- High attention to detail and quality with the ability to work at a fast pace, managing changing deadlines and balancing shifting priorities across multiple projects
- Main responsibility is to bring in the targeted trade visitors for the exhibition including conference delegates, hosted buyers and visiting delegation
- Create and maintain Exhibitor & Visitor Promotion Database
- Assist Sales team to develop sales collaterals from sales brochures, website, fact sheets, EDMs, banners etc
- Form alliance with contra media partners/ related Associations for both EP and VP (local and region) promotion
- Appoint PR agency and organise press conferene and develop press releases etc etc
- Plan and schedule VP trips to target countries to establish relationship with VP User Association/Partners
7
Experience For Marketing Manager Senior. New Customer Engagement Analytics Resume
- Work closely with external project strategic partners and provide the necessary support
- Fully responsible for onsite visitors management
- Lead development of a range of assets including sales presentations, collateral, email marketing sequences, blog posts, thought leadership guides, white papers, and general web copy
- Collaborate with internal partners and to ensure/advocate that marketing needs are fulfilled and exceeding expectations
- Liaison for internal partners (sales management / training / etc.)
- Fun! Energetic! Obsessed with Winning!
- Delivere thought-leading content via events, blogs, videos and other outlets
8
Experience For Marketing Manager / Senior Specialist Resume
- Create compelling presentations and demo strategies to enable the Progress sales team
- Desire to positively influence the marketing culture
- Relentless and hardworking
- Leverage external vendor relationships to ensure maximum benefit to Hearst division properties
- Identify industry specific market opportunities and create value proposition / sales strategies that match
- Sound knowledge of marketing solutions like; digital, advertising, print advertising, online display, native advertising, search marketing, social media, reputation management, and email marketing
- GTM Strategy: Develop an overall business GTM strategy for Sitefinity solutions, working with cross-functional teams to set, monitor and achieve financial and market share objectives. This includes market segmentation, persona definition, channel strategy, pricing promotions, and other standard GTM initiatives
9
Experience For Marketing Manager Senior Resume
- Messaging & Positioning: Create differentiated product positioning and messaging, value props, use cases, and associated content to be leveraged by globally by sales, marketing and partners
- Understand business concepts and client objectives in order to determine and make recommendations for campaign effectiveness
- Content Strategy: Build content strategy that supports buyers journey and drives funnel conversion to close
- Enablement– Be the subject matter expert, helping to develop and deliver sales playbooks, sales decks, tools, and materials for the global sales teams and partner ecosystem
- Product launch – Define and drive the GTM launch for new releases
10
Experience For Product Marketing Manager, Senior Resume
- Support Global Demand Gen teams – Collaborate on winning marketing plan and support marketing campaign efforts (e.g., channel marketing, events, webinars, AR/PR, social, blogs) with thematic subject matter expertise
- Evangelize the market strategy to customers, partners, staff, analysts and press
- Serve as curator of technical collateral including technical requirements, test plans, technical presentations, whitepapers, and implementation guides related to data connectivity
- Understand relevant trends in the data connectivity and integration market
- Establish key metrics; analyze and report on outcomes
List of Typical Skills For a Marketing Manager Senior Resume
1
Skills For Product Marketing Manager, Senior Resume
- Develop compelling and provocative content for regional and strategic events. Create an amazing Dreamforce experience
- Your proven track record in delivering marketing campaigns focused on new client acquisition
- Demonstrated history of creating standard GTM strategy plans
- Comfort and experience with Microsoft Suite, including PowerPoint, Word, Excel
- Strong written and verbal communication abilities including content development
- Product marketing experience in the areas of WCM/CMS
- Experience with digital marketing platform management
- Experience writing press releases that get picked up by top-rated media outlets
- Experience with market and competitive analysis and developing
2
Skills For Marketing Manager / Senior Marketing Manager Resume
- Strong knowledge of WCM market space
- Experience in industry
- Multi-task and prioritize projects and assignments
- Leverage technical experience to deliver engaging web pages, blogs, and tutorials
- Working with Strategic Sourcing on manufacturing, stocking and relationship management to balance cost vs. performance
- Working with sales, operational solutions development, estimating, projects and service to ensure clear understanding of capabilities
- Defining and maintaining solutions roadmaps
3
Skills For Product Marketing Manager, Senior Advisory Resume
- Conducting and maintaining competitive analysis information
- Working with Marketing on promotion, digital and thought leadership product assets
- Willing and able to travel 35%, primarily domestic
- Defining market requirements for new solutions, features and capabilities
- Coordinating with Product Managers to align product and solutions roadmaps
- Working with cross-functional development to manage release milestones
- Working with the Customer Service team to define the development organization capability to support their product lines
4
Skills For Product Marketing Manager Senior Resume
- Lead product marketing for Progress Health Cloud including messaging and positioning - translating technical features into customer benefits
- Be sales and marketing’s voice on the product team, providing healthcare market insights for roadmap planning
- Manage operational forecasting, coordinating supply requirements with market developments
- Refined product positioning and messaging on public properties such as product pages
- Collaborated with Product Marketer(s), Product Manager(s) to define GTM strategy and comprehensive annual product marketing plans for our Kendo UI offering
- Created sales enablement collateral that carry product positioning and messaging
- Partner closely with Cloud Services campaigns team and with corporate marketing to execute innovative online marketing campaigns, SEO, and webinars
- Refine product positioning and messaging on public properties such as product pages
- Create sales enablement collateral that carry product positioning and messaging
5
Skills For Product Marketing Manager / Senior Manager Resume
- Partner with stakeholders, including Marketing, Design, Operations, IT and SalesForce teams
- Development of sales, solutions development, marketing and training product aides
- Define and manage plans for product launches, coordinating efforts across product, marketing, sales, and customer success teams
- Develop product positioning and messaging that differentiates Synopsys security products and services in the market
- Drive the creation of sales enablement resources including selling guides, presentations, and competitive insight
- Creative & strategic thinking ability
- “Getting it done” attitude – drive results with project management focus
- Enthusiasm for using data to uncover insight and drive recommendations
- Critical thinking to help with analysis of business, market and competitive trends
6
Skills For Digital Marketing Manager Senior Resume
- Be inquisitive about the market and emerging trends
- Working successfully in a business environment
- Develop innovative marketing strategies to gain VP and C-level mindshare in IT organizations
- Created compelling presentations and demo strategies to enable the sales team
- In product or technical marketing, product management, or related role within an enterprise software company
- Collaborative and willing to jump in where necessary to achieve goals and promote business line growth
- Manages the execution and implementation of integrated, multi-channel marketing plans for one or more customer segments or business units
- Develop, execute, and maintain a digital marketing collateral distribution strategy that supports our business goals
7
Skills For Marketing Manager Senior. New Customer Engagement Analytics Resume
- Develop and document processes, standards and best practices for multiple digital marketing properties
- Develop guidelines for and facilitate training on processes and system administration
- Facilitate demand management planning
- Act as Product Owner for our distributed marketing platform
- Market intelligence– Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to win
- Desire to drive operational excellence and efficiencies for campaign and program management
- Facilitate discussions with marketing, sales, and legal business partners that result in clear inputs, decisions and alignment of project objectives and deliverables
- Positive attitude, professional, self-motivated; eager to learn, participate, and contribute however necessary with positive “can-do” approach
8
Skills For Marketing Manager / Senior Specialist Resume
- Insatiable appetite to drive to business objectives
- Be self-motivated and able to set own direction
- Listen to and acts on feedback from customers and internal stakeholders
- Influence and manage multiple stakeholders across diverse backgrounds
- Evangelize the Sitefinity portfolio, your products and your product benefits
- Blend creativity with project management and analysis
- Develop product launch plans for several new fungicides based on BASF’s new blockbuster chemistry Revysol
- Interact closely with regional and global teams to ensure product launch expectations are achieved
- Coordinate with other key internal and external groups to ensure business plans are implemented
9
Skills For Marketing Manager Senior Resume
- Worked collaboratively with Product Management, Developer Relations, and Demand Generation, to orchestrate and produce product-related and thought leadership content which drives product demand
- Created and communicate the product market strategy to peers in partner organizations
- Partner closely with Product Management to define the product strategy and messaging and launch. Work closely with Delivery Teams to develop top line customer narratives and compelling thought leadership content
- Develop innovative marketing strategies to gain VP and C-level mindshare in IT organizations as well as LOBs
- Produce high fidelity thought leadership external facing content including research surveys and reports, webinars, data sheets, eBooks, dynamic digital content and more for all funnel stages by partnering with the industry's leading creative team
10
Skills For Product Marketing Manager, Senior Resume
- Be a key advocate and spokesperson for the offering
- Build relationships with customers, sales teams, delivery teams & partners to drive market share and awareness
- Build and present PowerPoint Decks
- Willingness to travel globally 25%
- BS or BA in IT, communications, or tech-centric degrees ideal
- Collaborate with Product Marketer(s), Product Manager(s) and General Manager(s) to define GTM strategy and comprehensive product marketing plans to orchestrate content and drive profitability for our DataRPM product offering
- Measure the effectiveness of product marketing programs
List of Typical Responsibilities For a Marketing Manager Senior Resume
1
Responsibilities For Product Marketing Manager, Senior Resume
- Oversee organization, governance and maintenance of digital content platforms and user access
- Extensive experience developing marketing strategies to achieve product business goals. Proven success in leading and communicating marketing vision with business and marketing partners. Leading cross functional teams
- Together with the product team, educate both internal and external stakeholders about our services features and benefits
- Create compelling content in support of the buyer’s journey to articulate the benefits of our services to the world (e.g. case studies, product videos, ROI tools, website copy, blog posts, webinars, etc.)
- Create sales enablement messaging, positioning, and sales tools
- Speak and present both internally and externally to promote the story of our service
2
Responsibilities For Marketing Manager / Senior Marketing Manager Resume
- Measure and optimize the buyer journey as it relates to feature adoption and usage
- Manage competitive intelligence and transform insights into battle cards and actionable sales motions for the field
- Work with product team to lead industry analyst program to continue to position and differentiate Progress Health Cloud
- Passionate and focused
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