Solutions Marketing Manager Resume Sample
Lucy Goyette
8934 Edyth Lakes,
Philadelphia,
PA
+1 (555) 493 5342
Work Experience
Solutions Marketing Manager
05/2018
-
PRESENT
Philadelphia, PA
- Execute go-to-market plans for Hitachi’s data management software portfolio
- Own, customize and deploy marketing strategies in ME to achieve Business Plan and Profitability goals for MIS products
- Work closely with a team of sales and business managers throughout ME
- Develop AIDINC tools for the sales organization and create segmentation and targeting plans
- Develop executive summary, outlining key strategies, tactics and business enablers to foster and track procedure adoption
- Build strong relationships with top medical centers, key opinion leaders and clinical societies across ME / EMEA to identify, develop and expose procedure/product champions
- Provide convention strategy and support; prioritization and communication of messaging from multiple product families into procedure messaging targeted to MIS portfolio
- Work closely with Market Access - ProfEd Team to identify & develop regional training and faculty
- Develop value propositions to be used with multiple stakeholders including non-clinical customers
Senior Solutions Marketing Manager
06/2013
-
04/2018
New York, NY
- Champion a customer centric culture and the creation of valuable long term customer relationships
- Understand short and long term requirements of customers and market place through regular field visits (30% of the time in the field across ME), VOC activities and identify and proactively develop new market opportunities
- Act as one of the primary brand ambassadors for ETHICON
- Drive the values of the organization through every interaction, activity and team-member selection
- Or experience in solutions sales/marketing or B2B product marketing
- Take complex technology, map it to customer problems, and and describe its business value and benefits
- Creative, collaborative, and organized approach to identifying opportunities and solving complex problems
Senior Product & Solutions Marketing Manager
07/2009
-
12/2012
New York, NY
- Regularly travel to interact with customers and partners as required
- A product marketing background
- Experience with messaging and positioning solutions with joint development partners
- Practical experience executing successful joint solution engagements
- Deep experience in the information security market is essential
- An excellent communicator and relationship-builder
- An outstanding track record of results creating market success with new solutions
- Manage multiple portfolio initiatives as aligned by sales goals to drive pipeline and demand
- Three to five years product marketing experience
Education
Western International University
2003 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Excellent written and verbal communication skills, with executive presentation skills
- Executive presentation skills and customer “c” level presentation skills required
- Strong virtual team and extensive cross-group coordination/collaboration and very strong communication and partnership skills
- Strong interpersonal skills and prefers working in a collaborative, cross-team capacity
- Exceptional project management and organizational skills with the ability to deliver within tight deadlines, prioritizing to meet the needs of the business
- Excellent written/oral communications, including presentation skills
- Critical thinker with strong writing, communication presentation development and delivery skills
How to write Solutions Marketing Manager Resume
Solutions Marketing Manager role is responsible for presentation, business, interpersonal, media, research, marketing, leadership, software, travel, digital.
To write great resume for solutions marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Solutions Marketing Manager Resume
The section contact information is important in your solutions marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Solutions Marketing Manager Resume
The section work experience is an essential part of your solutions marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous solutions marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular solutions marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Solutions Marketing Manager resume experience can include:
- Proven experience effectively and succinctly communicating product and company vision to press, analyst, or senior management
- Excellent written and oral communication skills, including creating written content (sales tools) and giving presentations to audiences at conferences/seminars
- Experience in the UCaaS market or comparable experience marketing platform solutions to both businesses and developers is required
- Strong MS Office experience including MSWord, Excel, and PowerPoint
- A proven writer and clear communicator with the demonstrated ability to craft stories that speak to solving client issues
- Proven track record of ability to work independently as well as participate in a strong team environment
Education on a Solutions Marketing Manager Resume
Make sure to make education a priority on your solutions marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your solutions marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Solutions Marketing Manager Resume
When listing skills on your solutions marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical solutions marketing manager skills:
- Proven capability to lead cross-functional teams to complete projects and major initiatives using judgment, experience and leadership skills
- Skills required to tackle complex issues in creative ways and uses originality, ingenuity and expertise to create effective and lasting solutions
- Excellent copywriting/editing, presentation, and verbal communication skills
- Outstanding leadership, communications, and teamwork skills are required
- Storage or Server product & solutions marketing experience with at least three years experience in a field facing role
- Experience in creating and implementing proven successful strategies to generate market demand for new offerings and measurement of success through to sale
List of Typical Experience For a Solutions Marketing Manager Resume
1
Experience For Senior Solutions Marketing Manager Resume
- Marketing experience, including product marketing, product management, or solutions marketing
- Experience developing and implementing integrated campaigns (to include sponsorships/events, earned media, advertising, and social media)
- Create compelling and effective value propositions and messaging strategies
- Experience leading and managing cross-organizational initiatives
- Experience delivering marketing and communications programs in support of business development goals
- Previous experience building user/developer/online communities is desirable
2
Experience For Product & Solutions Marketing Manager Resume
- Experience positioning technical products to both technical and business buyers
- Experience working with international and virtual teams
- Proven track record of establishing credibility with key influencers and decision makers
- Technical/product category experience desirable
- Work independently, set priorities, work on multiple projects simultaneously, solve problems, and be resourceful under pressure
- Experience in marketing within the software / technology industry
- Messaging: Create differentiated solutions messaging for HPE Nimble Storage and 3PAR
- Working with product management, development and bus dev, create feature requirement documents for partner integrations when product changes are needed
3
Experience For Senior Product & Solutions Marketing Manager Resume
- Understanding of the financial services industry, key trends and challenges
- Working knowledge of enterprise applications
- Develop succinct and compelling positioning, messaging and value propositions in support of VMware’s Modernize Data Center solutions
- Develop training and sales presentations, training roadmaps, brochures, and other marketing assets
- Work across the Marketing team to promote existing and new data solutions within demand generation campaigns, content, PR, field marketing, and social
- Commitment to defining, refining and gathering qualitative and quantitative metrics of success
- Demand generation – contribute in developing the strategy and managing the marketing programs that drive demand for your products
- Collaborate with the Asia Pacific regional marketing team members to develop solution-specific marketing programs in the relevant territories
- Participate in cross-functional GTM teams consisting of Product, Marketing and Sales team members
4
Experience For Infrastructure Solutions Marketing Manager Resume
- Develop world-class marketing assets in support of the data solutions, including thought-leadership assets, visual assets, and core product assets
- Analyze and understand the use of Forester data so we fully understand who and what is driving demand and value as well as how that is changing over time
- Business Operations—Forecasting and Pricing
- Manage launch planning and coordinate the execution of the launch plan in partnership with marketing peers and launch program management
- As a solutions marketing manager or product marketing manager
5
Experience For Solutions Marketing Manager SEA Resume
- Work with field marketing to execute global customer and channel facing campaigns to fuel demand-gen activities
- Ability and willing to travel up to 30% for customer meetings, industry events, sales/partner training events
- Deep understanding of Cloud and Data center technologies and trends
- Define externally facing business processes, industry trends, pain points and personas of various buyers across various industries
- Identify key messages and drive adoption of Facebook’s marketing solutions
6
Experience For Platform Product & Solutions Marketing Manager Resume
- Identify right levers behind successful marketing content and iterate on those learnings
- Align this eProduct strategy with the overall Medical Education Portfolio Marketing strategy and ensure it delivers the overall business goals
- Provide RFP support where required, including the provision of standard content and bespoke support for enterprise RFP’s
- Champion European solutions marketing success across CyberSource’s operation
- Creation of campaign enablement content, including social media
- Craft the story and clearly articulate the business aspects of Aruba’s policy management solution during in-person or virtual customer meetings
- Drive events, webinars, and other awareness and demand generation marketing activities as needed
7
Experience For Solutions Marketing Manager Vertical Industries Resume
- Be an evangelist for transaction banking and payments both internally and externally
- Develop and execute market focused go-to-market programs for corporate banking solutions that grow revenue and market share
- Localize global corporate banking solution collateral for regional market fit
- Localize global retail banking solution collateral for regional market fit
- Develops integrated global solutions marketing plans and strategies to drive sustainable growth
- To reach desired objectives, the senior solutions marketing manager partners with
- Provide market and buyer insights to drive the development of campaign strategies including awareness and demand generation
- Serve as market-facing subject matter expert (SME) for the product portfolio and interface with industry analysts as the company representative
- Develop competitive comparisons for use in positioning solution against similar offerings from other vendors
8
Experience For Minimally Invasive Solutions Marketing Manager Resume
- Monitor and report on the performance of the product portfolio, and results of related sales and marketing efforts
- Enable sales and other customer-facing teams on how to articulate value proposition as well as how to position key assets
- Create compelling content and communications around our broad portfolio of Finastra Services
- Creation of awareness, demand gen, web collateral, customer presentation and sales training assets
- Cultivate strategic relationships with recognized technical and selling partners
- Actively participate in customer executive briefings, new hire sales training, sales quarter business reviews and annual sales kickoff activities
- Translate complexity into creative, intuitive marketing campaigns
- Competitive analysis of messaging and market placement
9
Experience For Enterprise Product & Solutions Marketing Manager Resume
- Manage – lifecycles, solution and services positioning in the marketplace, monitor key business metrics and results, monitor market and competitive trends
- ROI – Evaluate the ROI of solutions marketing activities and develop plans for improvement
- Product Launches: Be the key orchestrator of solution announcements, driving the agenda and message to ensure success and market value
- GTM planning, budget, and execution for Intel's Data Center network portfolio
- Market research and analysis of emerging network workloads and use cases
- Research and understand key prospect personas and target account types to craft targeted messaging campaigns
10
Experience For Global Solutions Marketing Manager Resume
- Manage and provide direction to Solutions Marketing Specialists assigned to the solution domain
- Synthesize input from multiple teams and individuals
- Define processes and paths to project completion with limited documentation
- Solutions briefs, case studies, white papers, customer presentations, videos, blogs, wikis and webcasts
- Industry Marketing: Adapt to Riverbed’s vision and value proposition to specific applications and industries making the solution(s) relevant to the different types of decision makers
- Work hand-in-hand with design team to visually elevate the work
- Open and smartly adapt to feedback
List of Typical Skills For a Solutions Marketing Manager Resume
1
Skills For Senior Solutions Marketing Manager Resume
- Strong presentation skills with the ability to engage with and hold audiences’ attention
- Excellent verbal & written communication skills. Fluent English required
- Strong leadership, teamwork, and interpersonal skills, and the ability to influence without direct authority across a matrix organization
- Strong leadership and influence skills with business and functional organizations
- Prior experience working with other online marketing, email marketing or marketing automation providers
- Demonstrated experience leveraging social media to drive awareness & customer engagement
- Exceptional strategic thinking, customer orientation, and communications skills
- Exceptional communication -- written and verbal including presentation skills
2
Skills For Product & Solutions Marketing Manager Resume
- Strong analytical and quantitative capability to determine program effectiveness and ROI and recommend improvements
- Outstanding demonstrated teamwork is required
- Understanding and ability to articulate analytics and assurance for improved IT and user experience
- Demonstrable experience in developing persuasive messaging and positioning content to suit various marketing channels
- Collaborate with the content marketing manager on sales collateral – and ensure effectiveness and consistency in messaging
- Previous product & solution marketing experience, including content creation, programs development, and sales enablement
- Skilled in launching solutions to the market and enabling sales to drive opportunities
3
Skills For Senior Product & Solutions Marketing Manager Resume
- Experience leveraging marketing automation software for lead nurture
- Experience developing sales tools and marketing collateral
- Experience marketing standalone services as well as positioning services against various solutions/software sales
- Global marketing with product and solutions marketing experience
- Experience working in an international matrix organization, managing multiple stakeholders
- Experience in core marketing communications functions
- Solicits and acts on feedback about his or her own performance and achieves a good return on marketing objectives for the financial year
4
Skills For Infrastructure Solutions Marketing Manager Resume
- Professional experience in a technical role such as product management, Sales Engineer or technical marketing engineer
- Good understanding of solutions sales models and ability to communicate product value and ‘story’ to the target audience
- +8 years experience in any combination of: sales, marketing, business development, partner management, channel sales and management
- Experience in any combination of: sales, marketing, business development, partner management, channel sales and management
- Experience in working in a global role
- Experience working successfully within in a matrixed organization
5
Skills For Solutions Marketing Manager SEA Resume
- Experience in marketing within the software / technology industry
- Experience marketing enterprise solutions with a focus on sales enablement and demand generation
- Experience is required, specifically marketing IT products and solutions
- Product marketing experience
- Related market/industry experience in enterprise campus switching desirable
- Experience working in the Faith market
- Lead regular interaction with Regional Marketing & Sales Leads to build a strong virtual global retail team
- Solid grasp of evolving AI and machine learning capabilities
6
Skills For Platform Product & Solutions Marketing Manager Resume
- Demonstrated partnership with product management on bringing a service to market (either new or existing)
- Experience in creating differentiate positioning
- Demonstrated ownership and creation of marketing content, campaigns, and solutions
- Demonstrated ownership of marketing campaigns and solutions
- Membership or experience working with industry trade organizations and publications
- Demonstrated ability to successfully influence and negotiate with senior leaders and across all levels of stakeholder base
- Proven ability to develop senior level relationships with security solution providers
- Previous experience in technical product development is required
7
Skills For Solutions Marketing Manager Vertical Industries Resume
- Related market/industry experience in cloud-managed solutions and WAN/LAN desirable
- Analyze market and competitive environment to provide actionable insights and establish priorities
- Develop customer “offers” around Big Data solutions, which can be leveraged in media campaigns, digital landing experiences and content syndication
- Deliver user success stories and case studies that demonstrate the impact of the product(s) on business outcomes
- Experience and willingness to develop technical product content by hand and program manage the creative process
- Being innovative in developing messaging that connects customer business needs to technology solutions
- Driving customer-facing playbooks and content enabling sales to build new opportunities and accelerate the funnel
- Launching new applications to grow the business beyond traditional Operations and Engineering departments, into Marketing, Churn, and Monetization
- Supporting customer-facing events: tradeshows, webinars, account-based marketing, user conferences, etc
8
Skills For Minimally Invasive Solutions Marketing Manager Resume
- Developing GTM strategies for evolving business opportunities
- Evangelizing to the market, promoting the NITRO Mobile Value Proposition and Unique Business Value
- Understanding the information security landscape and the domain of offerings that are currently offered, what sh
- Own defining and building out solution offering s and making it a reality for our sales and marketing teams to better serve our customers and buyers
- Track record of building compelling value propositions, articulating unique business value and demonstrating customer ROI
- One of the KPIs for the Marketing Storyteller is related to the content performance (in market) that they are responsible for creating and executing
- Leadership of field training on the latest Intel product positioning, messaging, and partner offered solutions sales plays
- Act as a Micro Focus Spokesperson as needed, e.g. by creating and presenting content at software industry conferences and events
9
Skills For Enterprise Product & Solutions Marketing Manager Resume
- Management of marketing campaigns and portfolios of marketing assets
- Work in collaboration with regional marketing managers to achieve optimal marketing mix and to optimize resource to maximize market impact
- Develop value messaging describing how assigned Life Science products solve problems for specific personas in relevant target segments
- Become an expert in the buying process and buyer personas and synthesize this intelligence for use in marketing materials
- Define the content for key market facing communication including sales enablement tools
- Technical understanding and the ability to create and communicate the right high-level business value message focusing on customer outcomes
10
Skills For Global Solutions Marketing Manager Resume
- A thorough understanding of the Life Sciences industry buyers, their behavior, and channels of communication to reach and influence them
- Work collaboratively across business units, sales, and marketing
- Dedication and accountability to achieving results and a desire for continued success
- Quickly acquire a thorough understanding of the buyers and operational challenges
- Solutions marketing for North America
- Desire for hands on creation of marketing and sales enablement materials
- Deep understanding of the information security markets, the key players and technologies, competitive landscape and industry trends around the world
- Extensive motherboard and server knowledge (Required to make better feature and engineering design choices)
List of Typical Responsibilities For a Solutions Marketing Manager Resume
1
Responsibilities For Senior Solutions Marketing Manager Resume
- Create and ensure effective implementation of the region-wide marketing strategy for ClinicalKey and Elibrary and any new eProducts in collaboration with the various sales, marketing and product teams across the business
- Exceptional written and verbal communication skills. Experience presenting to sales, channel, partners or other internal organizations
- Very strong written communication and verbal presentation skills
- Strong skills in Microsoft Powerpoint and Excel
- Excellent interpersonal and team leader skills
2
Responsibilities For Product & Solutions Marketing Manager Resume
- Be flexible on a day to day basis with task priority and manage parallel deliverables effectively
- Experience in product marketing or strategic marketing (B2B software marketing, publishing or software industry experience)
- Partner with the product and digital experience teams to innovate and deliver on the future of the data experience
- Analytical skills to interpret market and behavioral trends and guide how to adapt and advance Forrester’s data products
- Experience developing and implementing successful integrated B2B marketing programs working in a solution marketing or product marketing role
- Develop effective targeting, messaging and positioning, and communicate that messaging and positioning to all internal and external audiences in the region
3
Responsibilities For Senior Product & Solutions Marketing Manager Resume
- Experience working closely in partnership with sales developing sales tools and marketing collateral
- Experience in marketing within the software / technology industry including role within Product or Solutions Marketing
- Enable sellers by developing and delivering effective sales enablement content
- Strong team player, results oriented, metrics driven and capable of working in a fast paced, changing environment. Willingness to travel 25%
- Excellent written and verbal communication in marketing copy and technical writing
- 5~10 years of experience in product and solutions marketing
4
Responsibilities For Infrastructure Solutions Marketing Manager Resume
- Experience doing awesome things in the technology space
- Be open to learning, demonstrate tenacity, have a results oriented attitude and embrace a collaborative/team environment
- Strong understanding of IoT, PCI, required
- Experience marketing software to higher education institutions globally
- Experience in strategic marketing, sales team enablement, or demand generation
- Experience with marketing automation tools such as Marketo, Saleforce.com, Sugar CRM, or similar platforms
- Provide strong feedback and direction on solution marketing content
- Design immersive experiences to promote Forrester data solutions at Forrester forums and events
- Establishes metrics to track and to optimize ROI, effectiveness and lead performance
5
Responsibilities For Solutions Marketing Manager SEA Resume
- Experience in application performance management, cloud, and/or DevOps markets
- Creating an Industry Marketing Messaging Framework
- Enabling Global Marketing and Sales teams by demonstrating industry subject matter expertise
- Assisting Marketing & Communications VP in providing quality assurance/oversight for a broad range of programs
- Own product and solutions training, competitive positioning & specifics concerning local market conditions
- Develops and manages the assigned quarterly marketing budget across Geos, and expanding joint funding opportunities with Lenovo key alliance partners
- Devise product positioning, value propositions and messaging that resonates with the target buyers and author source messaging document
- As a solutions marketing manager, industry marketing manager, or product marketing manager
6
Responsibilities For Platform Product & Solutions Marketing Manager Resume
- Creation of product messaging to be used across all marketing channels – web channels, sales channels, marketing assets, etc
- Content generation – working with the corporate marketing team, construct a library of end-user content within each phase of the buying cycle
- Develop deep understanding of the target audience by gathering insight about target personas, buyer needs and the purchase decision process
- Assist in product naming by providing market, competitive and customer context
- Develop messaging and positioning artifacts tuned for target audiences
- Be an evangelist for Consulting, Delivery, Training and Support Services for Finastra globally
- Curious (always questioning the status quo and asking why?)
- Go-To-Market - Develop solution based positioning and messaging that strategically differentiates Mitel's products in the market
7
Responsibilities For Solutions Marketing Manager Vertical Industries Resume
- Build positioning and messaging for a product
- Bachelors. Marketing, journalism or communications welcomed
- Craftthe story and clearly articulate the business aspects of Aruba’s policymanagement solution during in-person or virtual customer meetings
- Be an evangelist for retail banking both internally within the APAC team and externally
- Work collaboratively with product management and sales to bring competitive solutions to market
- Broadly, help shape Forrester marketing’s agenda and progress
8
Responsibilities For Minimally Invasive Solutions Marketing Manager Resume
- Works with events manager to provide strategic guidance on objectives, messaging, post event follow-up, and internal communication with sales
- Develop and socialize marketing plans, sales enablement plan, and launch plans
- Partner with marketing peers to produce relevant content for target buyers across the buyer’s journey
- Enable sales and other customer-facing teams on how to articulate DCX value proposition as well as how to position key assets
- Knowledge of technology funding and procurement in the retail and mid-market sector
- Expert knowledge of ‘go to market’ plans and strategies to define clear marketing objectives
- Some understanding of Malaysia/Singapore’s legal market and system would be ideal but not necessary
- Industry knowledge in the telecoms mobile market preferably around systems monitoring, management and analytics
- Comprehensive understanding of customer needs. Frequently recommends actions and/or changes as necessary to meet customer requirements
9
Responsibilities For Enterprise Product & Solutions Marketing Manager Resume
- Detailed knowledge of server products including network connectivity requirements for storage applications
- A strategic thinker, comfortable working with senior executives
- Thinks strategically and executes on marketing strategies
- Work via Marketing Communications or directly with agencies for final content creative and production
- Development of thoughtful marketing strategies that maximize Ellucian’s routes to market and the impact to our customers
10
Responsibilities For Global Solutions Marketing Manager Resume
- Lead Nurturing & Content
- Sales enablement – communicate Mitel’s product and cloud value proposition the sales team and develop the sales tools that support the selling process
- Build relevant content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, Web pages, online events and more
- Develop a social media plan to support both the product’s release as well as its ongoing lifecycle management
- Plan and deliver new product launches and enhancements locally
- Key player in regional sales enablement plan creation and execution
- Own industry / internal event content strategy and creation
- Support Sales / business plans to meet targets through enablement, content creation and RFP support
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