Integrated Marketing Manager Resume Sample
Zetta Runte
5862 Mireille Forks,
Houston,
TX
+1 (555) 501 3322
Work Experience
Integrated Marketing Manager
05/2015
-
PRESENT
Detroit, MI
- Assist in the development of strategies and plans to drive attendance and revenue
- Partner with all Marketing & Sales team to develop cohesive and consumer motivating plan
- Identify key target audience demographics through primary and secondary research
- Develop strategic input with targeted consumer messaging for Marketing & Sales programs
- Conduct post mortem analyses for recommended Marketing & Sales programs and present conclusions to inform future plans
- Analyze consumer, category, competitive, and market trends assist in the development of the strategy for new programs and optimizing existing products and programs
- Own the marketing calendar, including developing, executing, and evaluating brand campaigns, product launches and seasonal creative across paid and owned and online and offline marketing channels
- Deliver a marketing strategy that provides a consistent multi-dimensional brand experience for the consumer
Senior Integrated Marketing Manager
03/2010
-
03/2015
Phoenix, AZ
- Develop and implement brand partnership strategy, co-marketing in conjunction with other companies for branding and customer acquisition efforts
- Using data, prove value of each campaign and results of integrated marketing effort
- Partner with Creative, Merchandising, Planning and Performance Marketing to define what, where and how we’re messaging our brand and products
- Act as the link between our Merchandising and Marketing channel owners (email, PR, social, paid & mobile, to name a few!)
- Own our Guideshop launch and marketing strategy
- Foster a collaborative, integrated working relationships across key stakeholders to jointly achieve business strategy and growth
- Leads the strategic planning process, developing Integrated Marketing strategies and priorities for North America
- Customer Engagement and touchpoint management
Global Integrated Marketing Manager
05/2006
-
01/2010
Chicago, IL
- Initiates and drives a pro-active marketing communication strategy and approach
- Delivers content that forges stronger bonds with our customers
- Identifies and orchestrates relevant customer touchpoints
- Selects and integrates specific Social Medial into the marketing plans
- Events Demand Generation
- Creates and develop demand and lead generation strategy and activities
- Ensures PR, events, e-marketing and advertising are in alignment with CD/CI
Education
Lincoln Memorial University
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Focus on integrated idea generation and program development. This includes developing integrated opportunities including print, digital, event, retail and more to maximize advertising partnerships and demonstrate ROI
- Strong integrated marketing skills with experience managing global marketing programs and campaigns
- Proven marketing experience, preferably in technology or SMB marketing, with strong marketing operations background
- Proven digital marketing experience, preferably in technology marketing, with strong marketing operations background
- Strong analytical skills and background, with ability to use data to power marketing decision making
- Proven track record as a self-starter with a strong hand on experience in marketing operation (strategic development through execution) and managing staff
- Proven experience managing priorities and working closely with internal stakeholders across a number of departments
How to write Integrated Marketing Manager Resume
Integrated Marketing Manager role is responsible for marketing, organizational, interpersonal, analytical, communications, media, digital, development, creative, excel.
To write great resume for integrated marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Integrated Marketing Manager Resume
The section contact information is important in your integrated marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Integrated Marketing Manager Resume
The section work experience is an essential part of your integrated marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous integrated marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular integrated marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Integrated Marketing Manager resume experience can include:
- Respond effectively to conflicting priorities, continuously prioritize and reprioritize deliverables and respond to unexpected changes on a frequent basis
- Strong project manager with the ability to juggle and prioritize effectively
- Strong proposal writing and marketing collateral development skills
- Excellent writing and editing competencies, interpersonal communication skills, project management abilities, and business acumen
- Strong consultative/listening skills
- Multi-task, prioritise and organize work to meet deadlines and multiple requests, work effectively under pressure and within tight timelines
Education on an Integrated Marketing Manager Resume
Make sure to make education a priority on your integrated marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your integrated marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Integrated Marketing Manager Resume
When listing skills on your integrated marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical integrated marketing manager skills:
- Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns/priorities simultaneously
- A proven track record of advising stakeholders and effectively influencing business partners and peers is critical
- Strong analytical skills and background, with ability to use data to power marketing decisionmaking
- Strong written and verbal communications skills along with an openness to working in and across different technologies to support the marketing programs
- Demonstrated mobile marketing skills
- Excellent planning/ organizational skills
List of Typical Experience For an Integrated Marketing Manager Resume
1
Experience For Senior Integrated Marketing Manager Resume
- Strong managerial skills with the ability to coach and mentor team members in a positive and effective way
- Collaborate and support the wider AEX team effectively as needed to achieve strong strategic thinking and execution in programs and campaigns per quarter
- Excellent organizational & relationship building skills
- Exceptional time management and prioritization skills with a high level of attention to detail
- Marketing collateral for Priority 1 and Priority 2 marketing campaigns
- 7+ yrs in a Marketing position with a solid background in both B2B and B2C marketing. Education vertical experience is desired but not mandated
- Collaborate effectively with key stakeholders across the Education and Commercial marketing and Field teams to drive holistic brand and audience funnel goals
- Strong visual and creative aesthetic; experience evaluating creative for brand and business impact
2
Experience For Associate Integrated Marketing Manager Resume
- Work with stakeholders and effectively influence and communicate cross-functionally is essential to succeeding in this role
- Experience of briefing in and managing projects across internal departments and external agencies including marketing agencies, media owners and suppliers
- Proven success creating and implementing digital and social media heavy integrated marketing plans, with a track record of success
- Defines and controls planning and prioritization of all marketing programs
- Experience in setting up and optimizing Adwords campaigns
3
Experience For Global Integrated Marketing Manager Resume
- Digital advertising experience and understanding of social media required
- Experience leading Marketing campaigns or projects
- Relevant work experience in online marketing, marketing communications, product management, and/or consumer products and services
- Experience leading large omni channel marketing campaigns or projects
- Interactive marketing, digital product development, campaign management, trafficking, or ad operations experience in a fast-paced environment
- Measures marketing effectiveness and performance on a continuous basis Sales Support
- Experience in working at a product led, matrixed sales organisation
4
Experience For Public Service Integrated Marketing Manager Resume
- Strong knowledge of the online advertising industry across all platforms (wired, mobile, social, and OTT)
- Experience managing multiple projects with flawless execution
- Works with marketers to assess the MCM landscape and identify new capabilities to optimize the user experience
- Excellent communicator to collaborate with other business functions/LOBs
- Experience in the Health vertical, either at a publisher, agency or pharmaceutical company
5
Experience For IT & Platform, Integrated Marketing Manager Resume
- RFP/program development experience and fluent in digital and social media programs/extensions
- Strong background in creative, strategy and analytics
- Experience in managing outside media and creative agencies
- Experience in marketing and lead generation, in a healthcare or HIT organization
- Background in sports marketing and/or agency experience
- Consumer Marketing experience
- Experience working across a highly matrixed organization
- Strong executive maturity, presence, and track record of marketing impact and influence. Exceptional oral and written communications
6
Experience For Integrated Marketing Manager, Mtv Resume
- Agency or brand media experience, including ownership of broadcast media plans
- Experience with broadcast trafficking services like Extreme Reach
- Experience with ad serving technologies, specifically DART/DFP
- Affinity for sports, as a fan or with playing experience
- Skilled in content management systems such as Sitecore or Adobe AEM
- Skilled in digital analytics tools such as Google Analytics, GTM, Adobe Analytics, etc
- Marketing Trends: Actively seek out and understand new trends in marketing – digital, media, social, content, sponsorship, PR, etc.
- Ongoing learning of DoubleClick/DART/DFP functionality and enhancements (digital and mobile), as well as other ad servers, technologies, IAB standards, etc
- Developing segmentation, competitive differentiation, targeted marketing, and market opportunity assessments
7
Experience For Integrated Marketing Manager, IP / Effacts Resume
- Messaging and branding guidelines for individual wireless initiatives
- Understanding of digital media sales process/players/communication tools and
- Working knowledge of Adobe Photoshop and similar graphic design solutions
- Drive overall go-to-market efforts, including creating the Marketing strategy and plans, executing the tactics for SAP Ariba’s platform offerings
- Create and own the product marketing calendar, including hero seasonal products, new product launches, and ongoing marketing for core products
- Ensures a broad marketing toolkit (SEO, online content, direct marketing, webinars, trade shows, seminars, blogs, whitepapers etc.) are being considered
- Develop successful “training marketing at events” offering that can be delivered by the global team at scale
- Previous exposure to multi-channel marketing initiatives and an understanding of advertising tactics
8
Experience For Integrated Marketing Manager, Woman s Day Resume
- Leads the development and execution of processes for creating, reviewing, and maintaining WW, and where applicable regional, deliverables
- Maintain a database of sponsored product and content platform opportunities, including tracking the status of working and sold platforms
- Collaborate with key stakeholders across the organization including brand marketing, all digital marketing channel owners, operations teams, legal and finance
- Manage tagging and loading of marketing assets to the HasbroContent Service Portal (sell sheets, presentations, pitches, etc.)
- Attend cross function meetings as needed, taking notes and communicating any deliverables / asks that were generated from the meeting
9
Experience For Client & Integrated Marketing Manager Resume
- Participate in the digital strategy building process, contributing insight into previous campaign successes, and recommending new tactics for future programs
- Act as primary point person for out-of-home (OOH) advertising, working closely with regional and local marketing offices and internal media teams
- Leads launch planning and message creation by working with key stakeholders including outside agencies as needed
- Develop, align and execute Client integrated marketing plan to increase revenue with Business, Product Marketing, Regional Marketing and Sales
- Track record of success in developing holistic marketing plans, and coordinating pre-launch and post-launch activities
- Act as face of Hulu Integrated Marketing within sales and client meetings, presenting and advising on Hulu sponsorship opportunities
- Creates differentiating content for TE Industrial websites, brochures, ads, presentations and other marketing collateral
- Review training messaging and visual identity platform. Complete implementation of visual identity across core assets
10
Experience For Global Digital & Integrated Marketing Manager Resume
- Execute account based training marketing programs for top customers & tier one partners
- Thorough understanding of digital marketing and channel management
- Communicate marketing concepts and programs by writing proposals, presentations, and one-sheets
- Help GoPro bring the best marketing plans and products to customers
- Produce marketing materials, including case studies, that reinforce our Brand’s message and the Account Management/Sales can use on client calls
- Define, create and coordinate the customer facing deliverables to support the product or service aligned with the marketing plan
- Plan and execute all web, search engine optimization, marketing database, email, social media and display advertising campaigns
List of Typical Skills For an Integrated Marketing Manager Resume
1
Skills For Senior Integrated Marketing Manager Resume
- Strong, proven operational management skills with experience in managing projects
- Marketing communications experience with integrated campaign development skills
- Excellent planning, project management, communication and organizational skills
- Strong writing and communication skills to express your creative ideas
- Demonstrated leadership / management competencies and skills
- Strategic Thinker with excellent interpersonal skills
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem-solving and executive presentation skills are required
2
Skills For Associate Integrated Marketing Manager Resume
- Outstanding oral and written communication skills, as well as ability to problem-solve and conduct quantitative analyses
- Relevant work experience in advertising or marketing, with proven ability to manage large-scale marketing campaigns
- Integrated marketing manager skills to drive Social, Content and Branding
- Advanced Modeling and Excel skills and understanding of top third-party analytics tools
- Proven experience working in cross-functional (internal and external) relationships including agency partners, internal clients, editors, and influencers
3
Skills For Global Integrated Marketing Manager Resume
- Creative agency experience; experience managing external agencies to drive successful advertising campaigns
- Experience bringing global experiences to life in regionally relevant ways
- Can effectively function in a matrixed and team oriented environment
- Related marketing experience managing and executing multi-channel marketing campaigns
- Experience in marketing strategy, product marketing or related marketing roles
- Experience creating marketing plans and integrated marketing strategies to drive tangible results
4
Skills For Public Service Integrated Marketing Manager Resume
- Program management experience with marketing functional emphasis one or more marketing program areas including
- Experienced in digital marketing implementation; in tune with evolving best practices in advertising, email, search, social, and mobile content delivery
- Advertising/marketing experience, preferably in media/advertising
- A track-record of translating data into compelling stories for stakeholders with differing levels of experience
- Direct experience working with digital advertising platforms (Facebook, Google AdWords, SEO/SEM, etc.), developing mobile apps, and associated analytics
- Direct experience developing and deploying marketing toolkits for partners
5
Skills For IT & Platform, Integrated Marketing Manager Resume
- Experience operating within complex organizations with many stakeholders, ideally including decentralized HQ/field marketing dynamics
- Capable of handling complex projects at once amidst rapidly-changing priorities and comfortable dealing with ambiguity
- Experience operating within complex organizations with many stakeholders, including decentralized HQ/field marketing dynamics
- Digital marketing experience working with a global consumer brand
- Proven examples of increasing renewal/retention rate through well-executed marketing
- Experience working with digital media and social marketing platforms as well as online search strategies to drive leads
6
Skills For Integrated Marketing Manager, Mtv Resume
- Strong at thinking independently and working collaboratively and autonomously
- Experienced working with agencies for branding
- Experience leading large Marketing campaigns or projects
- Strong background in demand generation best practices, including audience targeting, segmentation, measurement, lead lifecycle and nurture
- Proven talent for creating and executing digitally driven multi-platform solutions
- Has experience building various types of marketing campaigns to raise brand awareness and drive lead generation
7
Skills For Integrated Marketing Manager, IP / Effacts Resume
- Experience in reporting on metrics, insights and adapting plans
- Experience in direct marketing, consumer marketing or product management
- A passion for delivering against customer requirements, delivering a high touch service to an excellent standard
- Strong knowledge of web advertising capabilities, implementation, etc., tablet platform for media/publishing
- Oversee budgets for assigned campaigns to ensure effective and efficient use of funds while maximizing and optimizing return on investment
- Direct experience designing and deploying print campaigns in a retail environment
8
Skills For Integrated Marketing Manager, Woman s Day Resume
- B2B marketing experience including trade shows, webinars, sales kits, testimonial videos, product collateral, etc
- Manage the daily workflow process including the prioritization of presentations, program activation and event execution
- Strong track record for leading cross-functional teams and projects simultaneously, often under tight deadlines
- Global experience with firm understanding of both U.S. and world markets
- Strong familiarity with notebook computing market, technologies, and trends
- Renewal marketing experience, preferably B2C
- Demonstrated working knowledge of the Project Management processes
- Experience in driving results in a matrix organization
- Six or more years of marketing experience
9
Skills For Client & Integrated Marketing Manager Resume
- Two or more years of strategy planning experience
- Integrated marketing and communications experience, preferably in B2B software applications
- Demonstrated ability to drive initiatives at both a strategic planning and tactical executional level
- Hands-on B2B experience, preferably in the ad-tech and mar-tech or marketing data and analytics industries
- Previous experience working with cross functional stakeholders in a highly matrixed environment
- Work experience in marketing
- Related marketing experience with software or technology products
- Experience in digital account management or marketing
- A quick learner with strong business acumen who commands influence across marketing and willingly challenges current assumptions
10
Skills For Global Digital & Integrated Marketing Manager Resume
- Practical experience in the world of cinema / exhibition marketing
- Quick learner with strong business acumen who can command influence across marketing
- Demonstrable experience managing paid digital, email, and/or CRM programs
- Demonstrate our values in an on-going and consistent way
- Operate with a superior level of service in all client-facing communication
- In relevant Integrated Marketing/Creative Services experience
- Marketing tactic execution and media planning
- Building Customer Service Field linkage to national marketing efforts
List of Typical Responsibilities For an Integrated Marketing Manager Resume
1
Responsibilities For Senior Integrated Marketing Manager Resume
- Highly organized, strong written and oral communicator, natural project management skills
- Proven track record collaborating with sales and/or product management organizations to develop joint strategies for building/ managing pipeline
- Experience within sales development, integrated marketing
- Relevant experience in a digital integrated marketing role
- Solid understanding of card economics and financial concepts
- Build strong working relationships with internal and external partners, other departments and business units within CBS Interactive
- Strong knowledge of Microsoft PowerPoint, Word and Excel and Adobe Acrobat
- Enhance The Journal presence via industry specific partnerships and trade shows related to assigned categories Excellent internal relationships
2
Responsibilities For Associate Integrated Marketing Manager Resume
- Understanding of KPIs and campaign performance metrics across marketing channel
- Manage the digital budget, including monitoring and reporting on critical marketing metrics, providing trend analysis and driving spend optimization
- Owns content marketing campaigns for Limeade, managing our integrated marketing calendar, and working across teams to create content
- Responsible for team’s consistent application of positioning, messaging and vertical brands across all components of marketing mix for any given program
- Develop and manage the company’s digital marketing strategy and cadence across web channels, including paid social, SEO/SEM, and affiliate marketing
3
Responsibilities For Global Integrated Marketing Manager Resume
- Assist in the strategy, execution and hindsighting of promotional campaigns, with a focus on driving loyalty and better understanding the customer
- Build and maintain reporting dashboards that support ongoing marketing initiatives and future iterations of the Chloe + Isabel loyalty program
- Lead co-marketing initiatives and programs, working with cross-functional teams to leverage reach and strength of Tribune’s distribution power
- Maintain a keen understanding of marketing trends and best practices
- Play a leadership role in analyzing performance data and optimizing campaign and content performance
4
Responsibilities For Public Service Integrated Marketing Manager Resume
- Manage day to day execution details for custom Co/Op program execution supporting Marketing Partners for DCPI
- Connect dots across integrated marketing channels to ensure a cohesive brand marketing plan is established
- Develops awareness and demand-driving marketing programs to spark interest and buzz
- Conducts periodic data-driven reviews with the geo marketing teams to evaluate the efficacy of our marketing programs
- Lead cross-functional teams to concept and execute marketing programs (e.g. brand/social campaigns, experiential marketing, partnership activations)
- Support communication strategy and planning; partner with other marketing functions and agency to activate
- Key contributor to corporate messaging and narrative storytelling projects
- Provides editorial direction for public-facing Limeade POVs and other marketing materials
- Lead monthly customer planning and marketing calendar cadence
5
Responsibilities For IT & Platform, Integrated Marketing Manager Resume
- Provide consistent updates to Samsung sales and marketing teams on all relative marketing & promotional plans within the accounts
- Drive customer budget and checkbook planning process related to marketing activities
- Oversees and manages the tracking and reporting of metrics and feedback that are used to make strategic-level decisions
- Classic project management resource planning, scheduling and demand management
- Lead the development of key marketing deliverables in preparation of product launch, including video assets, product tutorials and launch materials
- Plan, direct and implement new marketing campaigns and programs across all media including web, social, direct, etc
- Digital marketing management, social media management and coordinating the efforts of cross-functional teams
- Develop integrated marketing strategy, planning and coordinate the execution of global programs to drive new audience acquisition and pipeline goals
- Work with sales reps across different categories to fulfill all marketing needs and requests
6
Responsibilities For Integrated Marketing Manager, Mtv Resume
- Responsible for the network’s trade advertising campaign
- Strategize, create, and write integrated marketing proposals for Jewelry/Watch & Non-Endemic accounts
- Draws on unexpected innovative and/or seemingly unrelated ways of thinking
- Manage, set-up, and help execute campaigns and regular digital content, helping to develop benchmarks and KPIs
- Prepare reports used by senior management and sales teams for forecasting & analysis
- Help sales and marketing to produce pitch decks for client meetings and formal RFPs
- Help set marketplace approach and strategy with sales & marketing management
7
Responsibilities For Integrated Marketing Manager, IP / Effacts Resume
- Manage integrated marketing programs from inception to completion
- Work cross-functionally within the organization using established processes to execute multi-platform digital sales deals
- Interface with clients or client agencies as needed regarding asset delivery, timelines, and creative reviews to ensure campaign implementation and delivery
- Comfortable working within a test & learn culture that’s known for speed and agility
- An optimist with a desire to build and be part of something great
8
Responsibilities For Integrated Marketing Manager, Woman s Day Resume
- Initiate and implement promotions within customer marketing vehicles
- Lead other ad hoc marketing initiatives as needed
- Work with cross-program peers to support the coordination of integrated marketing efforts and share best practices
- Oversee execution across marketing channels (Acquisition, Conversion, Retention) on a seasonal basis to ensure an integrated and holistic approach
- Leads and develop integrated marketing strategies, programs and activities to drive measurable customer outcomes, digital adoption and business results
9
Responsibilities For Client & Integrated Marketing Manager Resume
- Coordinates launches of new capability and marketing campaigns to generate high market impact in markets around the globe
- Creates and executes customer-focused messaging based on capability differentiators and audience personas and buyer’s journey for target segments
- Leads the development of customer facing materials and provides sales channel with relevant tools
- Analyzes integrated marketing performance, measures & communicates results and drives continuous improvement
- Develops (online) sales tools for existing and new products alongside PMs and Sales
- Safeguards a holistic approach to all marketing programs
- Source and leverage research data and analytics to develop and support advertising offerings, sponsorships and RFPs
- Support the development of sales-related tools and presentations including sales collateral (1-sheets, mocks), media plans and ad research
10
Responsibilities For Global Digital & Integrated Marketing Manager Resume
- Possess the desire to thrive in a rapidly changing environment that evolves with marketplace needs and conditions
- Reports to Director, Integrated Marketing, in NY
- Fun loving, proactive, self-confident, and highly motivated team player
- Organize new programs to support the strategic direction of the marketing organization
- Orchestrate and drive multifunctional teams towards same vision and goals in an absence of direct reporting relationships
- Establish key success metrics to measure the activity and impact of the integrated marketing plan
- Stays informed of (social) media trends and align TE Industrial marketing activities accordingly
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