Assistant Director Marketing Resume Sample
Work Experience
- Promote athletic events by designing materials, utilizing campus e-mails, campus TV’s, flyers, social media, campus and student organizations
- Monitors and maintains all aspects of the athletics department’s licensing program, including coordination with external vendors
- Develops, coordinates and executes campaigns that enhance the Ole Miss fan experience for athletic events. 2. Creates, oversees, and coordinates game day scripts. 3. Coordinates the selection, scheduling, and supervision of interns for athletic events
- Author and administer website updates including information about the annual conference general sessions, seminars, workshops, learning labs, spotlight series, bios, marketplace, sponsor information, event highlights, and all other Forum events
- Author and design email content, utilizing tools and information in CVENT, the Forum’s event management system
- Partner with contracted design firm and UST marketing/communications to produce Forum marketing collateral, and manage all external marketing contracts
- Develop strategies, objectives, and key marketing messages that align with and promote The Forum’s conference and other offerings throughout the year
- Develop annual marketing and media plans – expanding tactics and objectives in the Forum’s strategic plan
- Ensure quality and appropriate copywriting, content management, project management and proofreading for Forum marketing collateral including: calling card, postcard, poster, ads, program book, signage, PPT template(s), one-page information sheets, brochures (sponsor, exhibitor, attendee) and other items as needed
- Curate marketing content to include articles, videos and event information required for relevant Forum social media and resource library online presence year-round; Author annual social media calendar/schedule
- Post to social media and monitor feedback year round
- Experience in collegiate athletics marketing or sports marketing
- Assist ticket office with group, season, and single-game ticket sales and campaigns for football, men’s and women’s basketball, and other sports at Appalachian State
- Responsible for the management, coordination, and execution of all in-game elements. Direct responsibility and management of all elements for football and men’s basketball (marketing, budgeting, promotions, sales)
- Day-to-day contact for football and men’s basketball programs, video department, IMG; inter-department communications and coordination of marketing, promotions, game entertainment, and programs
- Plan and negotiate all advertising; development of advertising buys and oversight to football, men’s and women’s basketball ticket trade for advertising value
- Commercial apprenticeship, secretarial diploma or equivalent
- Experience as Personal Assistant and Team Assistant in an international environment
- A significant experience in the pharmaceutical industry or marketing is an asset
- Fluency in German and English, any other language is an asset
- Perfect command of Outlook, Word, Excel and Powerpoint
- Work autonomously in the managers absence
- Highly efficient, proactive and trustworthy person
- Strong organizational skills, taking care of details
Education
Professional Skills
- Demonstrate strong interpersonal skills with colleagues, fans, student-athletes, coaches, and administrators
- Strong working knowledge and demonstrated experience with graphic design, Adobe Creative Suite, HTML coding and video production
- Excellent interpersonal, organizational, and communication skills, including both verbal and written
- Three (3) years of experience in college athletic marketing or a related field with a proven successful experience in achieving marketing plan goals
- Experience in complex project management, with demonstrated success in managing the priorities of multiple stakeholders in a complex, fast-paced environment
- Excellent Word Processing, Excel, and PowerPoint skills
- Proven knowledge of project management skills, social media strategy and the array of social media channels
How to write Assistant Director Marketing Resume
Assistant Director Marketing role is responsible for media, interpersonal, social, digital, design, microsoft, creative, reporting, retail, training.
To write great resume for assistant director marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Assistant Director Marketing Resume
The section contact information is important in your assistant director marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Assistant Director Marketing Resume
The section work experience is an essential part of your assistant director marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous assistant director marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular assistant director marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Assistant Director Marketing resume experience can include:
- Knowledge of media, social media concepts and principles, print and electronic media outlets, and accurate writing skills are essential
- Working knowledge of web and mobile app marketing, search engine optimization, google analytics and end-user experience
- Marketing/Promotions or sales/advertising experience within a Division I or pro sports team
- Experience in storytelling using words, images, or audio, and an understanding of how to create content that draws and retains audiences
- Experience in strategic marketing, event management, advertising, sales, sponsorship and budgeting
- Experience with analyzing data, finding trends, and providing insight and recommendations
Education on an Assistant Director Marketing Resume
Make sure to make education a priority on your assistant director marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your assistant director marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Assistant Director Marketing Resume
When listing skills on your assistant director marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical assistant director marketing skills:
- Excellent collaborator, team player with good people skills
- Demonstrated Microsoft Office Suite skills, a detail-oriented approach and the ability to reconcile accounts is critical
- Outstanding written and verbal communication skills in the English language, including spelling, grammar, and creative writing
- Three (3) years related work experience in collegiate or professional sports marketing setting; experience can include internships and graduate assistant level
- Prior experience working in a university setting
- Effectively communicate and present plans to clients while meeting agreed-upon deadlines
List of Typical Experience For an Assistant Director Marketing Resume
Experience For Assistant Director of Marketing Resume
- Proactive and detail oriented with strong follow-up skills
- Strong knowledge of social media means and effective uses
- Supervisory skills- required to supervisor one manager
- Planning and execution of gameday operations for both programs
- Monitor work flow for requesting, creating, editing, publishing, and retiring content
- Collaborate with the external team to strategize digital advertising elements, digital ad campaigns, and social marketing
- Drive strategic growth initiatives and outcomes, with a heavy focus on digital marketing activation
Experience For Assistant Director of PR & Marketing Resume
- Flexible, adaptable to the business needs and workload
- Collaborates on creative initiatives with internal and external groups to build community and pride in Harvard
- Implements and maintains a master content calendar for all digital properties
- Develop standards, systems, calendars and best practices for content creation, distribution, maintenance, retrieval and repurposing, including implementation of content strategies
- Plans, cultivates, creates, publishes and maintains useful and compelling content across digital channels, ensuring proper messaging, quality, brand compliance and consistency with other marketing activities and media
- Develop a functional content calendar throughout the college verticals; identify and assist the content creators and story owners in each vertical
- Collaborate with college faculty and staff, external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and audiences
Experience For Assistant Director of Marketing & Fan Experience Resume
- Ensure college marketing content is consistent in style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person
- Write or edit content including blogs, landing pages, web copy, and other asset types
- Assists with hiring, firing, recruiting, training, and development of staff; conduct performance appraisals, counseling, and coaching sessions as directed; handle disciplinary action and/or terminations for all site Marketing Staff at the direction of the DOM
- Assists in ensuring site penetration is above approved levels without generating guest complaints
- Design programs for DOM approval to increase tour flow during off season months
- Manage representative performance standards
Experience For Assistant Director of Business Intelligence & Marketing Resume
- Maintain tour cost below approved or budgeted levels
- Attend weekly meetings with all associates to address procedures, policies, issues, and programs
- Ensure reports are submitted by set deadline
- Negotiate local voucher/premium contracts
- Assists in the Management of Sales Front Desk and Marketing Admin Personnel, includes ensuring daily, weekly and monthly reporting is accurate from both a Concierge and Financial standpoint
- Ensure Premium Inventory is kept secure, properly tracked and accounted for daily. Manage premium inventory levels to accommodate tour flow and review and approve monthly prepaid inventory accounting schedule
Experience For Assistant Director of Conferences & Marketing Resume
- Write creative briefs, ensuring objectives and communication priorities of each initiative are clear and provide the direction needed by creative colleagues
- Proven ability to manage, lead, influence and communicate across the business hierarchy—from C-suite to business unit leaders and marketing colleagues
- Timeshare, management and customer service experience
- Assist in the recruiting, training and scheduling all Sales Front Desk and In-House Associates
- Develop ability to conduct an In-depth analysis of the financial reports and understanding of cost / production relationships as it relates to key measurements (cost per tour, APG’s, Marketing %’s , etc.)
- Have a clear understanding of client’s business and marketing goals, always taking initiative to deliver ideas that advance the client’s business
- Assist in the ongoing Organized training initiatives for managers and associates as needed
- Daily, weekly and monthly review and monitoring of all program reports and performance results
Experience For Director of Ticket Operations & Assistant Director of Marketing Resume
- Thorough understanding and adherence to administrative policies and procedures designed to drive efficiency, organization and professionalism
- Concierge, web based reporting and basic check-in procedures. Customer service and quality fundamentals. MS Office
- Take complete ownership for relationship with assigned clients, serving as strategic leader and creative team liaison
- Daily communication with outside vendors that support region’s tour flow
- Recognizable leadership skills and business acumen and a strong desire for growth. Detail-oriented with strong analytical and problem solving skills, ability to think strategically and analyze information timely and accurately, excellent communication skills to deal effectively with all levels of the organization
- Develop, implement and execute a comprehensive marketing and ticket sales plan for all assigned sports, which includes outlining promotions and ticket sales strategies, with an emphasis on increasing revenue, raising attendance, and enhancing in-game promotions to maximize the fan experience
Experience For Issue Based Marketing Campaign Assistant Director Resume
- Manage, develop and execute in-venue digital creative on video boards at all campus venues, including but not limited to the creation of still and animation graphics at Papa John's Cardinal Stadium and the KFC Yum! Center
- Oversee the strategy, execution, and management of the department's e-mail marketing campaigns including creating targeted e-mail messages and developing innovative digital concepts
- Develop new ways to promote the Louisville Cardinals as a national brand
- Provide strategic and tactical direction to internal clients and partners
- Own the communication with the client
- Partner with creative teams to ensure client objectives are achieved
- Coordination of all steps in the client input, review and approval process
Experience For Assistant Director of Marketing & Audience De Resume
- Design measurement platforms and report performance metrics against program goals, with a bias toward advancement through continuous improvement
- Seamlessly transition from strategy to detailed tactics
- Work with international student organizations and campus departments to coordinate events to engage international students
- Maintain knowledge of and compliance with specific NCAA, Big Ten Conference and institution rules
- Oversee and maintain department's project-management software and other project-management tools
- Manage relationships with vendors and salespeople
- Serve as liaison between clients and creative team
- Support the development of printed and electronic publications, ads, graphics and other materials in support of college marketing and promotional efforts. Support the development of news releases related to marketing and recruitment
- Develop and implement strategic messages, promotional materials, and audience specific communication for the college
Experience For Assistant Director of Advertising & Marketing Resume
- Coordinate and promote special events and activities sponsored by the college
- Develop internal communications practices, policies, and processes
- Create communication vehicles and processes to keep internal and external stakeholder groups apprised of college issues and activities
- Provide leadership in accordance with the Core themes and objectivies established by the college to achieve mission fulfillment
- Act as the facilitator for all actions of their sport cross-functional teams including the creation and implementation of a comprehensive marketing, ticket sales, social media and public relations plan along with coordinating calendars and timelines
- Act as the gameday event director and producer for their select sports programs which would entail the writing game scripts, directing in-game fan experience elements, working to ensure sponsorship fulfillment and the scheduling and onsite oversight of gameday staff
- Serve as a liaison between the team and the department's community relations area to enhance the profile of the team's involvement in the community
- Assist in the execution of the gameday events for home football and men's basketball games
- Oversight and management of gameday interns to ensure on-field/on-court sponsorship elements are appropriately executed
Experience For Assistant Director of Marketing & Conferences Resume
- Assistance in activation of ticket sales initiatives
- Assist with special programs and events for the athletic department such as the Run for Walk, Kids' Club, Meet the Team Night and others
- Develop strategize to increase revenue through season, single, and group ticket sales
- Collaborate with the communications and video departments on social media efforts, videos, website, online streaming and other special projects to enhance the Mercer Athletics brand
- Write PA Script and coordinate video boards at events with video boards
- Develop and maintain relationships across campus and implement initiatives to increase student attendance and engagement at athletic events while working closely with Student Affairs, Greek Life, Residence Life and the Homecoming Committee
- Strong technical, organizational, multi-tasking and interpersonal skills and creativity required as well as the ability to communicate effectively, both orally and in writing and willingness to be a team player
List of Typical Skills For an Assistant Director Marketing Resume
Skills For Assistant Director of Marketing Resume
- Strong presentation skills and ability to present to large groups
- Quickly learn unfamiliar topics and computer skills independently
- Communicate and interact effectively, respectfully and appropriately with diverse populations in the Department, the University, and the community
- Experience working on non-profit, government agency, or higher education branding or marketing plans
- Establish and maintain strong relationships with other key departments including admissions, dining, orientation, and alumni
Skills For Assistant Director of PR & Marketing Resume
- Demonstrated understanding of inbound marketing, demand generation, and lead management
- Experience in marketing, advertising and/or hospitality operations
- Experience using analytics to support marketing objectives
- One year of relative experience in advertising, marketing, graphic design, content creation, public relations or other similarly related field
- Proven track record of delivering success in the areas marketing, graphic and web design, content creation, public relations
- Strong working knowledge of development of marketing plans and analysis of market data
- Demonstrated excellence in managing multiple clients, partners & competing projects
Skills For Assistant Director of Marketing & Fan Experience Resume
- Assist in developing strategies for improving attendance and the overall fan experience at home event
- Computer experience, especially with desktop publishing (i.e. InDesign and Photoshop)
- Demonstrated exposure to grass roots marketing and design concepts, and ticket package promotions
- Previous digital marketing experience required
- Experience in marketing, promotions, sales or tickets sales in collegiate, professional or minor league field
- Experience in using online communications tools to enhance and amplify an organization’s core messages
- Experience in Associated Press-style writing and proficiency in layout and design software
- Experience using Adobe InDesign, Photoshop, and Final Cut Pro
Skills For Assistant Director of Business Intelligence & Marketing Resume
- Driver's license to operate university vehicles
- Demonstrated knowledge of third party ticket vendors
- Developing, implementing and executing a comprehensive marketing plan
- Coordinating the integration of sponsorship elements into game production to ensure fulfillment and seamless presentation
- Meeting with coaches before season to discuss goals and ideas
- Planning and execution of preseason car wash shoot day
Skills For Assistant Director of Conferences & Marketing Resume
- Assist in developing and implementing strategic sponsorship and marketing plan with an emphasis on increasing NOI
- Postseason planning, including ticket promotions, alumni partnerships, branding on the road, pre-event planning
- Knowledge of retail management, marketing and advertising and working knowledge of media industry
- Train others in use of new technical tools such as training Community Directors regarding digital signage
- Oversees interns during events, manages budgets and ordering of apparel
- Responsible for strategic messaging to a diverse audience through social media and email marketing campaigns
- Supports the content strategy for college departments, centers and units, largely focusing on homepages, landing pages, microsites and social media
- Proficient in digital marketing, including social media management and optimization
Skills For Director of Ticket Operations & Assistant Director of Marketing Resume
- Manage complex communication and marketing projects with the Communication and Marketing team and business partners on campus and off to reach project goals
- Serve as the contact from the Marketing department for select cross-functional teams overseeing various sports programs
- Creative concepting and execution of in-game videos, including both hype intro videos and sponsorship content
- Work directly with sport and sports information to create overall social media plan focused on branding the team and encouraging fan attendance
- Direct all imprint and branding marketing initiatives
Skills For Issue Based Marketing Campaign Assistant Director Resume
- Knowledge of sales, marketing and promotions
- Use a variety of cutting edge graphic design tools and software
- Stay current with new software versions and receives training to increase design capabilities
- Some travel required, including internationally (approximately 40%)
- Cope in a fast-moving and dynamic environment
- Knowledge of the Adobe Creative Suite including Premiere (or Final Cut), After Effects, Photoshop, inDesign & Illustrator
Skills For Assistant Director of Marketing & Audience De Resume
- Creates game day strategies and scripts for marketing promotions
- Maintain 100% Owner/Guest satisfaction by ensuring guest concerns are heard and needs are met
- Translate client needs into messaging and programs that deliver desired results
- Assist with advising Illini Pride student support group
- Work with Greek organizations to build programming and ticket sales initiatives
- Work athletic and community events as assigned, including but not limited to Fan Appreciation Day, Family Fun Fest, Stuff Huff, and other events
- Coordinate, implement, and maintain branding and identity for the college
- Provide leadership and support to college departments in specialized promotional efforts through research, marketing and recruitment activities and events
Skills For Assistant Director of Advertising & Marketing Resume
- Create a safe, bias-free working environment, which engenders respect for differences
- Serve as the liaison for the marketing department with various constituents on campus
- Serve as the liaison for the marketing department with various constituents in the Evanston and Chicago communities
- Assist in generating revenue through sponsorship packages
- Be flexible with work hours including evenings, weekends, and holidays
- Consistent communication with coaching staff, team operations, sports information, event management for execution of promotions, game day
- Work with ticket operations and ticket sales to put together year-long tickets sales timeline, and plan out advertising and promotion of sales
- Coordinate and lead overall marketing, digital, and educational strategy for Tor Teen and Starscape
Skills For Assistant Director of Marketing & Conferences Resume
- Execute marketing for key imprint titles
- Assess success of marketing campaigns
- Develop and implements per title Ed/Lib advertising campaigns
- Responsible for conference planning and execution
- Present ideas at internal and external meetings, including meetings with authors and agents
- Lead brainstorming sessions and department meetings
- Develop strategies for marketing closely with online, publicity, and ad/promo team
- Ensure editors and publisher are informed of marketing initiatives
- Create integrated marketing plans, execute campaigns and interpret data (results) to produce meaningful insights to optimize promotional efforts
List of Typical Responsibilities For an Assistant Director Marketing Resume
Responsibilities For Assistant Director of Marketing Resume
- High computer literacy with strong skills and knowledge of social media usage is required. Creative design experience with Photoshop experience is desirable
- Demonstrated strong administrative skills and abilities
- Demonstrated ability to use problem solving skills as needed
- Demonstrated strong marketing orientation
- Demonstrated ability of effective time management and resource utilization
- Experience in creating engaging content for all digital outlets, including website, collateral, email, blogs, and social networks
- Experience in creating, filming, and editing video content
- Five-seven years of experience in marketing, communications, public relations or a related field
Responsibilities For Assistant Director of PR & Marketing Resume
- 0 - 24 months marketing, sales, or other related experience
- Knowledge/Experience with of product and/or service branding
- Three years of experience in marketing and communication
- Experience working with clients and/or customers
- Work with Principal International senior management and global member companies to create effective and measurable plans for growth
Responsibilities For Assistant Director of Marketing & Fan Experience Resume
- Provide excellent service in a friendly, sincere and courteous manner
- Experience as part of a brand creation team
- Experience in a specific project management discipline or disciplines
- Working knowledge of and an ability to
- Understand analytics (including Google) and report on content and social performance, conversion ratio’s and other KPIs
Responsibilities For Assistant Director of Business Intelligence & Marketing Resume
- Think like an educator, understanding what the audience needs to know and how they want to consume it
- Manage competing projects
- Take direction from management and follow RIT branding, design, and web guidelines
- Gain and maintain working knowledge of NCAA, Big 12, and NCAA rules and regulations
- Coordinates intern scheduling for athletic events & meetings
Responsibilities For Assistant Director of Conferences & Marketing Resume
- Manage graduate assistants, interns, and student staff
- Create promotional calendar with the given budget
- Creation of team posters, roster cards and in-venue design updates
- Utilize InMotion and Creative Services Team for creation of all graphic, video and photo content
- Key contact with Mac Digital for Tor Teen and Starscape
- Work with Publisher to pitch panels for all major conferences
- Liaison with Macmillan corporate Ed/Lib department
- Responsible for regional and national award nominations and submissions
Responsibilities For Director of Ticket Operations & Assistant Director of Marketing Resume
- Offer ideas on department’s best practices
- Oversee budget for Teen/Starscape and Education/Library
- Coordinate with internal and external partners (such as advertising agencies and vendors) to create, implement, and measure paid media campaigns that include traditional and digital media
- Plan and implement campaign elements such as email blasts, inquiry forms, social media ads and display banner ads, write email and paid search copy, social media posts, and content for flyers and brochures
- Work with external digital partners to turn business models and marketing efforts into digital marketing ecosystems and find new ways to deliver solutions to customers
- Coordinate efforts with internal and external partners, and global member companies to find and leverage new digital marketing capabilities to engage with customers and drive growth
- Oversee operations of Summer Conferences and Student Intern Housing, including, but not limited to: client billing, payment of vendor invoices, dispute resolution with clients and vendors, staffing and training
- Determine fiscal requirements and prepare budgetary recommendations; and monitor, verify and reconcile expenditure of budgeted funds
Responsibilities For Issue Based Marketing Campaign Assistant Director Resume
- Coordinate scheduling, planning, and implementation of conferences and special programs, including collaboration with Facilities Administration regarding upgrades/renovations to the residence halls
- Review and develop the necessary policies and procedures for the implementation of the summer conferences and intern housing
- Supervise and provide direction for Facility Staff, Housekeeping Staff, and Residence Life staff assigned to assist with the Summer Program
- Collaborate with related university offices in the successful operation of the Summer Conference and Intern Program
- Develop and propose the rate structure for the Summer Program in conjunction with the department’s budget cycle; and
Responsibilities For Assistant Director of Marketing & Audience De Resume
- Coordinates with hotel sales and revenue management leaders to ensure that the content, timing and execution of local Dubai Marketing initiatives are appropriate to each hotel’s needs and aligned with their strategy
- Leads regular Marketing and PR meetings with all stakeholders ensuring the implementation of PR and Marketing plans and optimization of the properties’ budgets
- Two to three years of experience in a sports or entertainment position
- Demonstrated experience and a working knowledge of annual intercollegiate marketing processes, issues, considerations, and solutions at the NCAA Division I level
- Demonstrated outstanding verbal and written communication skills, superior organizational skills and an ability to provide high level customer service and build strong community relationships
- Demonstrated collaborative style and the ability to work effectively within a diverse population of patrons, coaches, community members, alumni, students, faculty and staff
- Demonstrated knowledge of best practices of main social media channels (LinkedIn, SlideShare, Twitter, YouTube, etc.) with the understanding of which content approaches work on each and why
- Experience managing content within Content Management Systems and Customer Relationship Management systems
- Excellent communicator, negotiator and mediator
Responsibilities For Assistant Director of Advertising & Marketing Resume
- Skill at both long-form and short-form content creation and real-time (immediate) content creation and distribution strategies and tactics
- Expertise in relevant major business software applications (e.g, Adobe Creative Suite, Microsoft Office, SproutSocial, Google, etc.)
- Proficient in Microsoft Office platforms – especially Word, Excel, PowerPoint
- Work under pressure and work on multiple projects at a time
- Work both independently and collaboratively across all teams
- Work in dynamic fast paced environment
- Trustworthy, tactful and diplomatic
- Direct day to day marketing activities for the eight time national champion men’s hockey program, volleyball program, football tailgating and campus organizations
- Successful completion of criminal history background check
Responsibilities For Assistant Director of Marketing & Conferences Resume
- Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned tasks as both a leader and/or a follower
- Related athletics experience
- Cultivate strong tenant relationships and manage tenant communication tools; manage promotional strategies to push traffic adapting to a variety of tenant needs
- Demonstrated experience in marketing or sales
- Evaluate and track sales performance and the effectiveness of various promotions and special events
- Experience in marketing, promotions, sales or tickets sales in collegiate, professional or minor league field
- Experience with Daktronics video boards
- Track budgets, assist with invoicing and keep organized records
- Develop engaging and memorable programming that increases awareness, drives traffic to the tenants and creates goodwill in the community; emphasis during the holiday months