Global Marketing Director Resume Sample
Ines Boyle
349 Camille Viaduct,
Phoenix,
AZ
+1 (555) 843 0493
Work Experience
Global Marketing Director
10/2016
-
PRESENT
Los Angeles, CA
- Create and refresh 5-year strategic global marketing plan
- Identify key global market opportunities for share gain and market growth
- Take a leadership role in management New Product Development in collaboration with RD
- Develop and strengthen in depth awareness of GI and referring markets
- Serve on the marketing leadership team representing the perspectives of the assigned business unit market, customers and related key stakeholders
- Lead the marketing team to successful accomplishment of marketing Vital Few objectives
- Organize the roles and responsibilities of the team for maximum output of team
Global Marketing Director Osteoporosis & Pain
04/2014
-
05/2016
Dallas, TX
- Ensure strong communication within the team
- Provide on-going career and professional development to team members
- Manage financial resources within assigned budget to achieve key goals of strategy execution
- Sustain a team environment of collaboration, trust and achievement
- Successfully partner and communicate with other functional leaders in the development and execution of marketing plans including business development, RD, clinical, regulatory, sales and finance
- Partner with the Business Development team in analyzing potential organic and inorganic opportunities to support growth of the business
- Partner closely with ET WW regional managers in adapting global assigned portfolio strategy and executing regional plans
- Provide direction to marketing communication team to generate awareness of portfolio and develop engaging marketing communication materials
- Establish a practice of consistent communication within GI Solutions and to the wider ET organization on the developments of the assigned portfolio in the GI market
Associate Global Marketing Director
03/2011
-
01/2014
Houston, TX
- Partner with functional leadership in developing go-to-market and market development strategies including operations, clinical, health economics and reimbursement and education
- Execute KOL strategy supporting new product development, publications, training and engagement on a global and regional level
- Partner with marketing communication team in the strategy and tactical execution of the marketing communications plans
- Establish strong relationships with influential healthcare professionals and institutional decision makers including those in clinical and health economics
- Generate awareness for assigned portfolio and value propositions through convention strategy
- Employ market research to regularly assess market opportunities and trends
- Intimately understand the multi-stakeholder needs and key issues to successfully develop and position the assigned portfolio in the marketplace
Education
Arkansas Tech University
2007 - 2011
Bachelor's Degree in Chemistry
Professional Skills
- Marketing experience in the biotech/pharmaceutical industry experience with strong management skills
- Demonstrated leadership skills and interpersonal/communication skills
- Strong experience in analyzing and defending data with strong experience in MS Office
- Strong analytical skills and experience in defining target markets
- Strong Interpersonal/communication skills; cross-functional/cultural team experience in a matrix organization; ability to Influence without authority
- Demonstrates people management/influence skills and demonstrates networking capabilities
- Excellent analytical skills, demonstrated by the ability to turn analysis into insight and action
How to write Global Marketing Director Resume
Global Marketing Director role is responsible for marketing, business, advanced, development, analytical, leadership, design, influence, organization, matrix.
To write great resume for global marketing director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Global Marketing Director Resume
The section contact information is important in your global marketing director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Global Marketing Director Resume
The section work experience is an essential part of your global marketing director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous global marketing director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular global marketing director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Global Marketing Director resume experience can include:
- Successfully partner and communicate with other functional leaders in the development and execution of marketing plans including business development, R&D, clinical, regulatory, sales and finance
- Understanding of the product development process with strong business and financial skills
- Strong managerial skills to shape and lead a team of Marketing Managers
- Marketing and/or related experience, including communication development and digital marketing experience
- Experienced in strategy development/execution, including strong customer focus and successful record leading complex techno-marketing programs
- Experience in creating digital content and building connected digital experiences across touchpoints and devices. Work product examples highly appreciated
Education on a Global Marketing Director Resume
Make sure to make education a priority on your global marketing director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your global marketing director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Global Marketing Director Resume
When listing skills on your global marketing director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical global marketing director skills:
- A focused thinker with superior analytical skills. A quick study in new situations. Strong planning and implementation skills
- Excellent communication skills and ability to collaborate effectively with stakeholders across the organization
- Excellent communication and influencing skills. Proven ability to work without authority in cross-functional teams, with customers and key stakeholders
- Analytical and creative thinking – superb analytical skills and experience using the latest tools and technologies to produce the best results
- Solid program leadership, decision making, presentation, negotiation and analytical skills
- Possess strong communication skills (written, verbal, analytical)
List of Typical Experience For a Global Marketing Director Resume
1
Experience For Global Marketing Director Osteoporosis & Pain Resume
- Expert “influencer” skills for broad engagement of peers and stakeholders in other departments with an ability to operate within a highly matrixed organisation
- Solid understanding of brand, digital/web/app/social media marketing, and integrating multi-media advertising methods and strategies
- Demonstrates a comprehensive understanding of finance, P&Ls, accounting and business operations to maximize gross and operating margins
- Experience managing and working with multiple cross functioning agencies
- Accountable for developing an effective marketing strategy to support/enable the EMERI-based business to deliver against their objectives
- Technical and Functional Experience, however being practical & pragmatic is even more important than knowing all the tools we use
2
Experience For Senior Global Marketing Director Resume
- Experience in a people leader role managing direct reports and/or directly leading cross functional teams
- Analyze business results and evaluate effectiveness of marketing initiatives; provide recommendations of new upstream and downstream opportunities
- Professional experience in a sales/marketing environment
- Experience developing creative advertising campaigns
- Marketing experience that includes
- Experience in Social and Digital Media
- Build a cohesive and effective team to deliver the Sector OGSiM
- P&L experience. Drive and agree the SG&A AOP plan and ensure execution
- Transforming the Panadol Business
3
Experience For Associate Global Marketing Director Resume
- Engaging with Global Value Access & Policy to ensure access and commercialization is optimized
- Manage the Marketing budget and department reviewing work schedules, assigning projects, and coordinating and overseeing training of staff
- Guides the development of all marketing plans including the annual Global Marketing Plan in line with business performance, vision, strategy and goals
- Ensures appropriate team focus on researching, understanding and anticipating Global market trends
- Maintain proper housekeeping and safety standards by properly using protective as well as following safety rules at all times
- Lead strategic planning and commercial input, including enhanced brand positioning, architecture, and visual equity
- Works very closely with the different BCG Marketing Technology platform owners, especially coordinating overarching programs & roadmaps
- Comfortable working in evolving environment and leading change
- Build KPI tracking into tactics; utilizing the data received + research to support conclusions
4
Experience For Global Marketing Director Prof & Specialties Resume
- Manage product pipeline ensuring stage-gate requirements are being met
- Develop and execute the Process Industries strategy , ensuring alignment in the Regions while outlining the regional opportunities within the Global Strategy
- Quarterly reporting to the Marketing Executive Committee
- Strategic thinking to support Global Marketing Franchise leaders and regional commercial teams
- Responsible for partnering with core team leads and marketing associates for business case development for GPDS projects and pre-GPDS innovation opportunities
5
Experience For Global Marketing Director AMA Dermocosmetic GIL Resume
- Establishes, implements and maintains "best practices" in brand marketing and product development marketing
- Responsible for planning, development and implementation of all of Rieke Global marketing and growth strategies
- Supervisor Responsibilities-2 direct reports (Marketing Manager and Marketing administration)
- Responsible for directing all marketing strategy activity globally
- Creates a high performing, engaging culture to drive growth
- Grow the Category: evolve the definition of our categories; identifying needs and innovating to drive brand penetration and category growth
- Lead within matrix organization, integrating complex multifunctional efforts crossing multiple business areas
- Establishes and pursues challenging goals, demonstrating a commitment to deliver
6
Experience For Global Marketing Director Dermocosmetic Resume
- Technical acumen to understand automated industrial machinery and translating features & benefits into compelling value propositions
- Flexible and open to embracing change in a rapidly evolving organization
- Develop and implement a global upstream and downstream strategic marketing plan that supports profit and growth objectives
- Develop and implement channels to the market strategy including distributor score cards, regional strategies, and direct vs. distribution model analysis
- Train BCG stakeholders to self-serve from the reports published at different marketing analytics platforms
7
Experience For Triple Copd Global Marketing Director Resume
- Manage a team of Regional Marketing Managers and Application Development Engineers
- Drive execution of Annual Business Plan ( AOP ) , agreeing with Commercial Organization mitigation actions as needed
- Be present in all Industry organizations and events needed to develop the strategic plan as well as ensuring they are properly justified and resourced
- Be present with Customers , Teams and Channel to Market in Global basis ensuring alignment behind the strategy
- Lead the BU team and Fucntional Teams for the Product vitality which wil drive differentiated offering , with emphasis in Industrial sub-segment
- Develop, lead and execute marketing plans across a range of markets and media channels; deliver on agreed strategy
- Successful management record on tactical program execution and smart budgeting to meet business targets
- Prepares materials for presentation of marketing plans to Regions/Markets when applicable
8
Experience For Global Marketing Director & Global Brand Leader Resume
- Develop strategic brand plan, complete with outlined objectives, strategy and tactics, ensuring growth goals are met
- Leads the identification and management of critical issues for customers and creates market shaping and development opportunity solutions
- Utilizes and activates principles of segmentation, targeting, value proposition development
- Manager and serve as the head gate keeper for the factory applied coatings gate keeping team
- Interfaces with clients and customers regarding new and improved products
- Interacts with global / regional sales and marketing teams to achieve objectives
- Intimately understand the multi-stakeholder needs and key issues to successfully develop and position the assigned portfolio in the market place
- Work within and actively promote Medtronic’s Core Mission, corporate strategies, policies, procedures, and Code of Conduct
- Assess global Marketing infrastructure needs to most efficiently serve the brand’s ever-growing global studio network (Agency resources, digital tools and platforms, Marketing Analytics Reporting, etc.)
9
Experience For Global Marketing Director, Michael Kors Resume
- With the Global Marketing Manager as your support, work with US & International Franchisees to develop and support local marketing plans, strategies and tools. Provide marketing training and ongoing support to international franchisees
- Discover, research and analyze the effectiveness of past, present and potential marketing tactics in global franchise development. Use keen insights to stay on top of market changes and identify opportunities
- Oversee a stable of Advertising, Media and PR agencies, develop standards and drive system-wide changes as required to ensure efficiency, effectiveness and consistency
- Plan and organize key Marketing initiatives and programs and influence key stakeholders at OTF HQ as well as Master Franchisees, Area Representatives and local Franchisees
- Work with creative teams to bring campaigns to a higher standard; drive uncompromising quality in messaging and asset creation that can be developed efficiently and transcreated globally
- Managing marketing operations in multiple countries
- Become the respected resource and the influential expert on best practice OTF studio marketing globally
- Global franchise marketing
10
Experience For Global Marketing Director, MTL Resume
- Develop business plans for penetration of attractive new markets (geographic and segments) and new product development (including pricing), and set priorities for maximum return on investment
- Provide market and customer feedback and communication throughout all levels of the organization
- Implement marketing organization methodologies and process for reporting and capturing metrics to measure and improve program effectiveness, and implement best practices and processes to improve and streamline integrated marketing activities
- Provide support to all regions in tailoring global strategies, and sharing best practices with localized direction
- Work collaboratively with corporate marketing team, internal sales leadership, executive leadership team, and regional and country marketing leads
List of Typical Skills For a Global Marketing Director Resume
1
Skills For Global Marketing Director Osteoporosis & Pain Resume
- Operates Effectively and Efficiently
- Displays strong organizational and time management skills; delivers on commitments in a timely manner
- Excellent skills in MS Office required, particularly Word, Excel, PowerPoint
- Progressively responsible experience, including 7+ years of management experience in a Global Medical Device Marketing capacity
- Strong marketing experience in the Chemical or related technical industry with P&L responsibility and record of growth
- Demonstrated record of strong commercialization planning and execution
- Applies advanced analytical skills (fluency in Excel and financial modeling)
- Demonstrated line management experience, resource planning and leading alliance partners
- Demonstrated experience making business cases and cost/benefit analyses, to initiate and drive the business planning process
2
Skills For Senior Global Marketing Director Resume
- Demonstrates strong industry knowledge and commercial attitude
- Demonstrated successful experience in the consumer marketplace (i.e. OTC and/or retail)
- Solid customer management experience
- Expertise in creating impactful customer interactions and skills in visual story telling in business
- Proven experience in category or brand management, strategic marketing or business development
- Proven professional experience within this specialist area
- Demonstrated experience in analytics, strategy development, and project management
- High level of oral and written communication and presentation skills
- Marketing experience with Multiple Myeloma
3
Skills For Associate Global Marketing Director Resume
- Marketing experience living and working in a country outside the U.S
- Business experience and exposure to all phases of the business: product management, marketing, sales, engineering, finance, and manufacturing
- Experience developing and implementing materials for the food and beverage packaging space (qualification, approvals, value chain players)
- Experience of operating across multiple geographies as part of a global marketing team
- Demonstrated ability to use value added selling and advanced market development systems including utilization of EXM or similar programs
- Are patient and skilled with cultivating business relationships
- Proven track record within strategic marketing
4
Skills For Global Marketing Director Prof & Specialties Resume
- Experience of working at a local and regional level
- Proven track record of driving brand growth
- Category/international experience in marketing
- Work experience; including personnel management
- Experience in the Coatings industry in a Marketing capacity
- Experience managing others
- Corporate strategy or strategy/management consulting (healthcare) experience
- Experience working in a manufacturing industry, ideally plastic packaging
- Experience in creating Global Marketing Strategies including market and product assessment
5
Skills For Global Marketing Director AMA Dermocosmetic GIL Resume
- Demonstrated track record managing and developing budgets
- Experience using business and market understanding to initiate programs and strategies
- Proven results of strategic marketing and sales development
- Experience in upstream and downstream Marketing, 3 years in a supervisory capacity
- Demonstrated ability to deliver well-developed consistent messaging across a variety of formats on a global scale
6
Skills For Global Marketing Director Dermocosmetic Resume
- Cumulative experience in a companion diagnostic company and a biotech/pharmaceutical company
- Experience in communication with large groups
- Field experience in Industrial applications
- Demonstrated ability to learn technical information and apply technical concepts
- Demonstrated achievement of business goals
- Possesses a strong work ethic and an ability to handle/manage projects in a fast-paced environment
7
Skills For Triple Copd Global Marketing Director Resume
- Exhibits strong emotional intelligence, integrity and trustworthiness
- Experience in innovative project management and/or new markets development
- : Experience developing creative advertising campaigns
- : Experience managing marketing operations in multiple countries
- Extensive experience of building global integrated marketing campaigns and concepts for B2B
- Highly creative and with experience in identifying target groups and devising campaigns that engage, inform and
- Infer causal impact of marketing strategies and execution using experimental design and valid statistical models
8
Skills For Global Marketing Director & Global Brand Leader Resume
- Experience in marketing, business, advertising, or related function
- Strategic marketing experience in a multi-region and multi-platform industrial manufacturing company
- Excellent understanding of market dynamics and packaging trends in the food, personal and household care industries
- Experience in creating new marketplace opportunities utilizing research, trends and competitive analysis
- Experience leading new market activations
- Excellent reasoning ability is required
- Provide strong, end-to-end project management (scope, budget, planning, execution, quality assurance and
- Experience of working with agencies for strategic campaign development and delivery
- Sales or Country/Global Marketing experience
9
Skills For Global Marketing Director, Michael Kors Resume
- Automotive OEM industry experience desired
- : Experience in Social and Digital Media
- Previous experience with website content management, social media required
- Solid knowledge of e-commerce
- Self-starter with strong drive and a sense of urgency
- Strong collaborator with ability to achieve results through influence
- Quick learner with common sense and good judgement
- Results oriented; Ability to operate and make decisions within situations of ambiguity
- Marketing and communication expertise and/or knowledge is required
10
Skills For Global Marketing Director, MTL Resume
- Drives communication programmes that are specific to EMEA/other BUs, working closely with the Marketing Leadership Team (Central & Regional MD’s)
- Develop Global marketing plans (known as mPlans) to drive markets strategic positioning of global brands for the Parasiticides New Products portfolio
- Partner with Design director to strengthen packaging design
- Manage global marketing budget in support of the above
- Jointly accountable with Regional Sectors for delivering OGSM and sector targets (financial, market share and brand equity)
- Drive product life cycle management and product portfolio planning
- Develop and maintain an intimate understanding of the global category of beer
- Drive markets successful strategic positioning of our key In Line Parasiticides brands differentiated from competitors
- Boost digital and multi-channel marketing
List of Typical Responsibilities For a Global Marketing Director Resume
1
Responsibilities For Global Marketing Director Osteoporosis & Pain Resume
- Advanced writing skills and portfolio of creative content that is covering the industries or ecosystems mentioned above
- Coach team to improve their marketing/strategic/leadership skillset
- Able to work effectively in a highly pressurized, deadline-driven environment. Willing and able to take a hands-on approach when required
- Strong business acumen, including forecasting inputs, tactical planning, and performance assessment
- A strong analytical mind in architecting measurable, outcome-based marketing programs
- Demonstrates deep knowledge of BSC and competitor products along with an understanding of society guidelines, clinical indications and reimbursement matters
- Significant experience in marketing/sales at the director level
2
Responsibilities For Senior Global Marketing Director Resume
- Previous experience in creating go-to-market strategies for new divisions/groups, which had measurable impact on revenue
- Experience working in distributed teams across different geographic locations and time zones
- Leverage disparate sources of data and conduct statistical analytics to guide strategy recommendations for global marketing and priority countries
- Provides strategic direction, prioritizes resources and gains support from the organization to ensure successful launches and related commercialization efforts
- Ensuring the commercial requirements are captured in the Development, Regulatory, and Commercialization process
3
Responsibilities For Associate Global Marketing Director Resume
- Evaluating the applicability of the Dx options to other programs
- Spending for Growth (Travel, tradeshows, Marcom, etc.)
- Identifying growth opportunities, globally and market specific, and supporting execution of our new business development ambitions
- Drive product positioning and competitive selling strategies, as well as provide leadership in training others in these areas
- Manage the development and dissemination of brand standards, labeling, and overall positioning
- Responsible for partnering with core team leads and marketing associates for business case development for new innovation opportunities
4
Responsibilities For Global Marketing Director Prof & Specialties Resume
- Contribute to improvements to internal process mapping for ideal Marketing team performance and integration
- Work closely with suppliers, R&D, International, and sales staff while overseeing the development and implementation of defined product marketing plans
- Drive financial performance (top and bottom line) of the Consumables business, including driving cost innovation on consumables
- Anticipates evolving customer dynamics and needs and creates innovative solutions (products and services) to create value for customers and patients
- Identify and target place/distribution; price; and integrated marketing/promotion
5
Responsibilities For Global Marketing Director AMA Dermocosmetic GIL Resume
- Present product and marketing programs to Executive Leadership to secure organizational commitment to long-term plans
- Develop, maintain, and report KPI’s (monthly sales and marketing metrics) to determine performance levels and areas for improvement
- Deep understanding of the R&D process
- Drive innovative thinking across geographies
- Influence across functions and geographies while demonstrating cultural sensitivity
- Strategic thinker - ability to translate the business strategy into a fully aligned marketing, brand and digital strategy
- Assume direct budgetary and headcount responsibility for the Consumables Global Marketing team
- Drive penetration of Consumables products through market analysis and awareness, collaboration, planning and influence
- Focus on the Consumer + Expert: put consumer, shopper & expert at the heart of everything we do
6
Responsibilities For Global Marketing Director Dermocosmetic Resume
- Build Brands: develop and nurture meaningful, distinctive, enduring brands that people trust
- Visibility + Accessibility: Be visible and accessible at the right time, in the right channel, with the right offering, at the right price
- Point of contact for the marketing of products in this category
- Work with the Product Category organization to promote business alignment, activities and overall messaging
- Measure and report on the implementation of all marketing campaigns in relation to pre-set goals (ROI and
- Drive strategic and innovative visionary thinking in the MAH Companion Animal Parasiticides New Product portfolio
7
Responsibilities For Triple Copd Global Marketing Director Resume
- Ensure successful deployment of Global Marketing Plans across markets and monitor it over time
- Develop measurement approaches and experimental designs to understand which marketing activities and tactics drive key business outcomes
- Ensures market information is acquired, competitive activity is monitored, and customer needs are identified. Works within relevant program teams as a leader or member
- Develop the mid and long term business objectives and strategic plans to support GSP’s revenue growth
- Assesses global marketplace dynamics, barriers and opportunities: establishes scope and sets decision standards for market research and market investigation tools and techniques, prioritizes market issues and opportunities and allocates organization resources accordingly (budget, people, process, etc.)
- Drives rigorous Global assessment of competitive strategies & tactics and ensures development of robust war gaming scenarios and competitive response plans
- Develops unique customer insights through rigorous analysis of market research, clinical literature, and coordination with customer facing teams, and personal interaction with customers, including economic buyers and other stakeholders
- Ensures that staff maintains a customer-centric approach, diligently gathers, evaluates and uses data from multiple sources to better understand customers' unmet needs, wants and preferences. Requires team to synthesize data to determine trends, develop strategies, create value and competitive advantage
- Vision and Strategy: Provide overarching leadership and direction for Depatux-M vision, strategies, plans and resource investments.. Align and lead the charge. Encompass a cross-functional mindset and perspective in all strategies
8
Responsibilities For Global Marketing Director & Global Brand Leader Resume
- Action and Accountability: Determine appropriate action, execution, tracking and monitoring of Marketing Plans by employing marketing skills
- Market Awareness: Maintain focus on and consistently triangulate market dynamics, constituents’ needs, and business priorities to determine best, market-advantaged course of action
- Strategic Impact: Formulate and adjust business plans and actions to achieve business objectives and goals, including financial, constituents and market results. Grow and gain share and penetration. Take and recommend appropriate strategic decisions and actions for the best interest of AbbVie, franchise and brand at the varying life cycle stages
- Inspire internal and external partners about the potential surrounding the these offerings, and collaborate effectively to achieve common goals
- Experience leveraging the products to drive marketing… well-versed in “growth hacking” practices
9
Responsibilities For Global Marketing Director, Michael Kors Resume
- Collaborate with your partners in Product, Engineering, Design and Sales to deliver truly amazing customer experiences
- Track record for developing break-through strategies AND inspiring excellent execution through teams
- Build and manage a motivated, high-performing team of marketers, to drive excellent execution of the strategy
- Be a strategic thought partner on all items relating to payments and financing within Intuit and Externally
- Own business performance on a weekly basis, identifying root causes for past performance, and additional levers for future performance
- Reliably deliver on annual customer and financial growth goals
- Manage and achieve P&L targets for all factory applied coatings segments
- Build and motivate a high performnig team of market segment leaders, market and business development managers, to deliver on objectives and further develop in individual careers
- Develop and execute Global Metal Packaging Coatings strategy defining “Where to Play” and “How to Win” over the short, medium and long term
10
Responsibilities For Global Marketing Director, MTL Resume
- Coach team to develop and execute Global Automotive coatings strategy
- Coach team to develop and execute Global Industrial OEM coatings strategy
- Develop and achieve segment share growth metrics
- Lead the Global Metal Packaging Coatings Team in executing appropriate marketing and communications activities such as messaging, trade shows, presentations, articles, literature, trade magazine interviews, etc. Develop stream lined customer facing messaging to clearly convey Eastman’s strategy in the metal packaging segment
- Engage deeply with the value chain in metal packaging, automotive and industrial coatings, to understand industry trends, applications, and needs. Use that knowledge to determine differentiated solutions that Eastman could profitably bring to the market
- Stage gate and technology funnel progression
- Business Development wins (line activations, value chain programs)
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