VP Marketing Resume Sample
Macy Cartwright
57563 Tressa Villages,
Detroit,
MI
+1 (555) 471 2474
Work Experience
VP, Marketing
08/2015
-
PRESENT
Houston, TX
- Benchmarking & Best Practices
- Marketing Performance Measures
- Quarterly Operations Reviews
- Activities around the “science of selling”
- Management of Lead Generation Programs
- Program Management and/or Project Management of Strategic Initiatives
- Progressive marketing experience
- Working experience in Direct to Consumer marketing, both online and brick & mortar
VP Marketing
11/2009
-
03/2015
Phoenix, AZ
- Experience managing marketing campaigns across International regions
- Thorough experience managing and monitoring performance/effectiveness of online marketing tactics such as SEM, SEO, Affiliate Networks, Email Marketing and Social Media
- Extensive understanding of online marketing industry trends, tactics, current events, and user behavior
- Proven experience working in a high-growth, fast-paced matrix environment
- Excellent people leadership skills (employee development and performance management)
- Strong interpersonal and communication skills (written and oral) with the ability to work effectively with a wide range of constituencies in a diverse community
- Foster a cooperative work environment and flexibility to accommodate demanding projects schedules
- Lead the functions of a professional Endoscopy Division marketing staff responsible for providing executive leadership to the Endoscopy Division marketing organization
- Define, communicate, and implement the marketing strategy and direction for the Endoscopy Division which involves
VP, Marketing Operations
08/2002
-
07/2009
Boston, MA
- Defining primary "go to market’ strategies for entire Endoscopy product portfolio
- Developing and managing the product portfolio through best in class product life cycle management strategies
- Examining and interpreting market information on each market segment
- Authorizing custom market studies coordinating with MSG Strategy Department as required
- Developing a complete picture of the available market opportunity and Olympus’ share of market in each
- Evaluating and assessing the activities and impact of competitors
- Developing and implementing strategies to overcome competitive threats and market trends
Education
Lindenwood University - Belleville Campus
1998 - 2002
Bachelor's Degree in Marketing
Professional Skills
- Strong bias to action and delivering business results. History of developing and executing strong marketing plans leading to increased business performance and growth
- Strong leadership, time management, customer focus, interpersonal and organizational skills, one who can influence people through fostering dialogue and driving for success. Possesses excellent planning skills with attention to detail and accuracy and can work across functions and internationally
- Highly comfortable and engaged in getting into the details of the business. Knows the numbers and metrics. Can analyze market data and information and make meaning interpretations
- Superior oral and written communication skills blended with excellent presentation skills
- Experience working in and navigating a matrix environment / strong influence skills
- Demonstrated problem-solving skills with strong business acumen
- Excellent listening, probing, and speaking skills
How to write VP Marketing Resume
VP Marketing role is responsible for leadership, marketing, presentation, analytical, strategic, communications, organizational, interpersonal, digital, analysis.
To write great resume for vp marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For VP Marketing Resume
The section contact information is important in your vp marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your VP Marketing Resume
The section work experience is an essential part of your vp marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous vp marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular vp marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative VP Marketing resume experience can include:
- Excellent communication, interpersonal, analytical skills and outstanding organizational, prioritization, and multitasking skills
- Strong written/oral communication skills, including extremely effective public speaking skills and presence
- Expertise and skills in implementing tools and metrics to effectively monitor and measure marketing programs
- Demonstrated skills, knowledge and experience in the design and execution of marketing and communications activities
- Experience working with Financials, including reporting and forecasting with advanced Excel and PowerPoint (pitchpro) skills
- Strong decision making, influencing/consensus building and analytical skills with clear understanding of impact on IHG revenue goals and bottom-line
Education on a VP Marketing Resume
Make sure to make education a priority on your vp marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your vp marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in VP Marketing Resume
When listing skills on your vp marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical vp marketing skills:
- Very strong written communication skills; exceptional presentation skills (visual design oversight & oral presentation)
- Results-orientation and strong decision making skills with the ability to prioritize multiple objectives and meet
- Strong organizational skills, including planning, implementation and budgeting
- Experience managing a CRM and data system to enhance a subscription and advertising business and more effectively communicate with and engage consumers
- Can deal effectively with ambiguity aligning resources to plan, prioritize and reach goals
- Strong leadership, collaboration, project management, and problem-solving skills
List of Typical Experience For a VP Marketing Resume
1
Experience For VP, Marketing Resume
- Proven outstanding communications skills: verbal, written, presentation; and the ability to effectively influence and persuade
- Highly collaborative; proven track record of working effectively as part of an experienced management team and selling ideas to partners, and colleagues
- Experience managing budgets effectively, setting up metrics, and improving business processes
- Strong skills in math, spelling, grammar and English usage required
- Demonstrated communications expertise with exceptional verbal communication skills and a clear and persuasive writing style
- Proven ability to set measurable goals and use sound decision making skills
- Strong analytics skills (including advanced Excel and/or SAS, Tableau)
- Proven ability to deal effectively with diverse constituencies and to relate well to people of varying backgrounds
- Demonstrated ability to distill data, generate insight and effectively communicate to various types of audiences
2
Experience For Senior VP, Marketing Resume
- Proven experience developing and leading teams to deliver exceptional marketing messaging; including the hiring, training, and development of direct reports
- Experience developing and executing effective brand marketing, demand generation and channel marketing strategies is required
- Has delivered a differentiated experience in a crowded market. Proven track record in crafting compelling positioning and thought leadership content
- Experience in demand generation and overall marketing, including proven success at a large software company
- Demonstrated experience in leading aggressive and results-driven product management and product planning strategies and initiatives
- Communication, strategy and advertising skills
- Experience in marketing with demonstrated success
3
Experience For VP, Marketing Operations Resume
- Highly developed organizational, communication, planning and leadership skills
- Proven knowledge and experience in digital marketing
- Proven experience in managing teams across EMEA
- Strong previous and current experience on mobile User Acquisition – have to have driven high volume of new users to a single App
- Manage projects efficiently and effectively and to meet deadlines in a timely manner
- Developing strategic models to target neighborhoods and audiences based on business priorities, and driving revenue
4
Experience For Business Leader / VP Marketing Resume
- Influencing - proven ability to persuade others towards an idea or goal
- Works on data maintenance tasks alongside shift supervisors, including processing and validating new data, merging data and performing research as necessary
- Proven track record of hiring, mentoring, and retaining world-class marketing talent
- Experience with developing, executing, and tracking results tied to integrated, multi-touch marketing plans
- Thorough knowledge of and deep experience in designing, implementing, measuring, and optimizing campaigns/programs
- Experience in process development, including productizing and disseminating best commercial practices
- Proven success expanding brand presence within existing client base and contributing to revenue growth
- Experience leading global marketing teams spanning digital (SEM, SEO, multi-touch attribution), demand generation, creative campaigns, content, brand, etc
- A strong working knowledge of live marketing programs; including seminars, events, conferences and trade shows
5
Experience For VP, Marketing Effectiveness Resume
- Experience in developing and managing large marketing & sales organizations
- Proven track record in coaching, mentoring and developing teams
- Marketing experience with a history of successful brand management and equity building in retail/wholesale or specialty apparel
- Proven track record of executing initiatives across a variety of marketing channels
- Experience developing and promoting talent
6
Experience For VP Marketing Operations Resume
- Experience leading external marketing and communications agencies
- Demonstrate success in segmenting markets for selection and growing sales in both dollar and the share basis
- Proven track record of developing collaborative relationships through gaining trust and successful delivery
- Experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results
- Enable the digital transformation that the organization is undergoing through a solid understanding of tools and systems
- Recruits, trains and develops team, conducts annual performance reviews and strong at growing and developing a team
- Experience across marketing disciplines in Europe, particularly communications, demand generation, and product marketing
- Support implementation and ongoing management of Adobe Marketing Cloud products: Experience Manager, Target, Analytics, Audience Manager
7
Experience For Senior VP, Marketing & Advertising Resume
- Experience with technology consulting or digital marketing leadership
- Direct response marketing experience driving user acquisition and engagement
- Experience managing and leading teams
- Related marketing experience including analytical capabilities
- Able to operate at multiple altitudes (i.e. rolls up sleeves and actually does the work, the writing, as well as directing others)
8
Experience For Senior VP Marketing Resume
- Experience in creating and implementing demand generation processes and plans, with hard metrics to track activity and results
- Strong branding background. Deep understanding of their role in development, evolution and monetization of products
- Experience building marketing plans and forecasts for new products
- Highly analytical and skilled in the use of spreadsheets, reporting, and marketing technology
- Marketing experience preferably in a B2B environment in a consulting, services and/or business technology industry
- Experience managing direct reports, and managing through cross functional teams
- Experience executing multiple highly complex and/or strategic marketing campaigns and activities
- Embraces an ever-changing environment while simultaneously balancing multiple projects and ability to switch priorities and focus quickly
- Strong strategic thought process, precise in communicating, and great decision making
9
Experience For VP Marketing Operations, SMB Team Resume
- Strong understanding of the digital/interactive marketing space
- Experience with multi-touch attribution (MTA) and Marketing Mix Modeling (MMM) solution implementation, usage, socialization and activation
- Demonstrated success developing and launching innovative products
- Database marketing and analytics experience using data management and analytical methods
- Metric and data driven: proven track record in achieving marketing and pipeline goals
- Proven leadership in all facets of marketing function to include both inbound and outbound marketing
- Develop and implement effective marketing initiatives to increase sales, profitability and brand awareness
10
Experience For Regional VP, Marketing Resume
- Highly organized individual with experience managing large-scale projects
- Practical experience in Marketing Management from a commercial, retail and e-commerce environment
- Develops and implements visual merchandising strategy that elevates the brand, improves the customer experience and maximizes productivity of our stores
- Proven strategic, creative and out of the box thinker who can bring innovative concepts on new ways to engage and attract customers to the brand
- Lead the acquisition of consumers via effective and impactful marketing, PR, and social strategies and campaigns
- Experience in Retail, Brand, Digital, Online and Direct-to-Consumer Marketing
- Experience in the entertainment industry and/or information technology dealing with key decision makers
- Maintains strong working relationships with Key Opinion leaders and top customers
List of Typical Skills For a VP Marketing Resume
1
Skills For VP, Marketing Resume
- Demonstrates an ability to adapt to both a changing internal and external environment and effectively adjusts priorities to optimise outcomes
- Strong communication, analytical, budgeting, project management, decision-making & planning skills
- Strong critical thinking and innovation skills, with the ability to blend information and apply learning’s
- Manage and develop team of direct reports along with strong influencing skills for working with senior management and in cross-functional situations
- Proven exceptional ability in organizational skills, customer service, communication and business/management training
- Strong marketing skills, especially. around go to market strategy development and product launch
2
Skills For Senior VP, Marketing Resume
- Demonstrated leadership, influence, and relationship-building skills
- Highly strategic and proactive mindset with strong analytical and critical thinking skills
- Obsession with making customers happy, and strong opinions about good customer experience
- Excellent strategic thinking and leadership skills
- In a leadership position with excellent coaching, personnel development and leadership skills
- Excellent skills in use of standard software applications such as Microsoft Word and Excel
3
Skills For VP, Marketing Operations Resume
- Demonstrated ability to lead effectively in a collaborative environment to deliver against ambitious targets
- Working knowledge of service delivery model and proven project management experience
- Successful experience building and executing effective lifecycle marketing strategies and operating in global businesses
- Strong experience building 360° marketing campaign planning, digital marketing, brand partnerships, and brand activations
- Successful experience building and executing effective lifecycle marketing strategies and operating at scale
- Strong background in digital marketing with a proven track record of driving results through web marketing, paid and organic search, and social media
4
Skills For Business Leader / VP Marketing Resume
- Demonstrated experience creating and managing multi-dimensional consumer marketing campaigns required
- Demonstrated experience driving measurable results through customer marketing efforts ideally in a retail, omni-channel and/or e-commerce environment
- Proven executive experience building & leading a
- Demonstrated experience proactively meeting & serving
- Effectively engage and lead senior executives, including Operating Committee members,
- Resourceful creative thinker with proven experience in developing new marketing ideas and sales strategies
- Solid experience in all demand gen channels including SEM, SEO, Email, Content Syndication, Lifecycle marketing and Webinars
5
Skills For VP, Marketing Effectiveness Resume
- Proven success in marketing leadership with emphasis on experience at a leading fashion or beauty multichannel company
- Demonstrate a strong understanding of creative concepts and story-telling and how to engage consumers
- Capable of building relationships and communicating effectively at every level in the organization
- Experience in similar capacity, combined with 5+ years of management experience specific to the gaming industry
- Proven experience of process engineering, documentation and knowledge management activities
- Superior written/oral communication skills and the ability to present his/her views in a clear and compelling manner
- Has both marketing comms experience and strategic communications experience
- Consumer goods, direct marketing experience in a multi-channel, field driven business
- Excellent analytic and critical thinking, combined with strong verbal and written communication
6
Skills For VP Marketing Operations Resume
- "See around corners" to anticipate emerging issues and competitive threats. Create plans and responses to effectively address them
- Strong sense of urgency, ability to ruthlessly prioritize and deliver turnaround needed in rapidly changing circumstances
- Functional skills across B2B marketing suite of competencies
- Effectively envision, develop and implement new and innovative strategies to address competitive, complex customer issues
- Adobe Illustrator suite (Adobe Illustrator, Adobe Photoshop, Adobe InDesign), Quark and basic html skills desirable
7
Skills For Senior VP, Marketing & Advertising Resume
- Prior sales and pricing experience highly desired
- Skills in budget calculation and development, adherence to project budgets and ability to calculate returns on investment of dollars spent
- Effectively interact with senior executives
- Strong Commercialization and product launch experience
- Demonstrate strong and long term relationships with customers and vendors
- Proven track record of leading teams, exceeding KPIs and delivering consistent revenue and customer growth through an always-on marketing approach
- People management experience, including building and leading teams of high performing technical and analytical associates
- Proven track record developing and executing ground-breaking, revenue driving strategies, programs and partnerships
- Manage overall Marketing Operations including the marketing budget, demand gen technology, reporting, and dashboards to demonstrate revenue impact and ROI
8
Skills For Senior VP Marketing Resume
- Experience managing multi-faceted marketing budgets and meeting/exceeding financial targets
- Proven track record in developing integrated marketing plans and optimizing marketing investment in a highly competitive market space
- Demonstrated knowledge of multivariate statistical and modeling techniques and multichannel marketing best practices – including emerging digital channels
- Experience in a role creating, launching and managing marketing or promotional campaigns
- Experience establishing and maintaining scalable processes that guarantees best practices in lead generation, customer journey mapping, and campaign management
- Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Amazon, YouTube etc)
- Proven success implementing cutting-edge marketing practices with a customer-focused approach
- Strong financial acumen and expertise creating marketing budgets and managing costs within budget
9
Skills For VP Marketing Operations, SMB Team Resume
- Be experienced at inspiring, leading and developing members of the team
- Deep understanding of metrics and ROI techniques for measuring marketing and communication effectiveness
- Strong understanding of the evolving digital marketing ecosystems
- Experienced leader with a successful track-record executing an inter-connective strategy, brand building, and marketing innovation to drive revenue goals
- Deep experience in the areas of information-driven marketing to include CRM, sales leads management, etc. Working knowledge of advance analytical modeling
- Demonstrated success driving brand consideration and preference using different marketing vehicles (TV, print, ecommerce, promotions, etc.)
- Strong alignment with internal key stakeholders, including marketing, sales, product marketing, executives and product leaders
10
Skills For Regional VP, Marketing Resume
- Experience in building and/or managing the marketing processes required for a public company
- Strong strategic aptitude, clear thinking and communicating, and great decision making
- Domain expertise and experience in the areas of brand marketing, digital marketing, field marketing activation, social media and public relations
- Demonstrated commitment to leading and inspiring the engagement and development of marketing team members
- Strong and collaborative communication processes are in place, working well and reviewed regularly between Marketing and Licensing teams
List of Typical Responsibilities For a VP Marketing Resume
1
Responsibilities For VP, Marketing Resume
- Drive ECM (existing cardholder marketing) strategies and campaigns to grow sales both in our partners’ stores/channels and externally via our cobrand product
- Lead the development and execution of strategic and innovative marketing, social media and public relations strategies to rebrand and launch promote MTV World’s consumer platform, and promote its various episodic series and ad programs
- Experience in influencing business decisions by providing data analysis with advanced Excel skills (including Pivot, Offset, Match, Indirect)
- Strong budget management and marketing measurement skills with a track record of managing budgets, preferably, of more than $1 million annually
- Proven success in working in large matrixed environments with superior influencing and collaboration skills
2
Responsibilities For Senior VP, Marketing Resume
- Strong strategic vision and creative skills balanced by a highly analytical, hands on and detail oriented approach
- Excellent communications, presentation and organizational skills both verbal and written
- Gaining respect from news producers to effectively implement marketing initiatives
- Branding and retail skills
- Develop and manage marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI
- Proven track record of developing and driving effective marketing programs and teams
- Demonstrated experience in building and promoting brands in a customer-centric environment
- Exceptional verbal communication skills and a clear and persuasive writing style, particularly for demand generation
- Strong desire and experience working in a high-growth, fast-paced, entrepreneurial environment
3
Responsibilities For VP, Marketing Operations Resume
- Extensive knowledge in global marketing and a solid understanding of market research, strategic planning, pricing, reimbursement and forecasting
- Proven track record of hiring, mentoring and retaining world-class marketing talent
- Experience in developing and executing marketing campaigns for a media and entertainment brand
- Experience devising account-based marketing, content marketing, and communications/thought leadership programs
- Experience leading the marketing efforts within B2B software model during a growth phase
- Strong ability to find the right mix of marketing up and down the funnel, balancing awareness tactics with demand harvesting tactics
- Experience in building and managing a team of marketing professionals and technicians
- Effective driving initiatives and getting programs off the group in a complex fast paced organization
- Fundamental understanding of strong marketing tools and processes available in the market
4
Responsibilities For Business Leader / VP Marketing Resume
- Safeguard strong communication at all times between functions and teams, identifying any gaps in communication processes, rectifying quickly and efficiently
- .Strong customer relations in marketing, selling & strategically to identify Cross-BU & Product opportunities
- Strong customer relations in marketing, selling & strategically to identify Cross-BU & Product opportunities
- Proven successful track record in leading the marketing of digital consumer products
- Develop and consolidate overall annual marketing roadmap in partnership with CMO and marketing leaders
- Experience across marketing disciplines, particularly communications, demand generation, and product marketing
- Well ‐ rounded marketing and business experience in leadership positions of increasing responsibility
5
Responsibilities For VP, Marketing Effectiveness Resume
- Experience managing marketing or teams in similar functional areas
- Some job pressure exists in the balancing of several projects with conflicting priorities
- Successful digital and multi-channel marketing leadership experience, with a background in consumer or business-to-business marketing
- Expert in digital marketing channels with experience in content, social, personalisation, influencer, referral, community marketing
- Strong background in database marketing and marketing automation
6
Responsibilities For VP Marketing Operations Resume
- Track record of successfully building best-in-class digital experiences and driving commercial results
- A clear proven understanding of strategic partnership development, and co-selling relationships
- Experience in creating global marketing campaigns with emphasis on North American, European, and APAC regions
- Experience in creating global marketing campaigns with emphasis on North American, European, and Asia Pacific regions
- Demonstrated working knowledge of the technical distribution industry, the competition and the emerging technologies that comprise it
- Experience utilizing data, analytics and tools to support and enhance marketing strategy
- Proven success and track record of people leadership and managing a complex organization. Aligning short term and long term strategic growth initiatives
- Build and execute a rigorous discipline of analytics and measurement systems to quantify the effectiveness of all marketing and customer satisfaction efforts
- Develop and orchestrate the processes, technology, and metrics required to enable efficient and effective marketing
7
Responsibilities For Senior VP, Marketing & Advertising Resume
- Partner with product and user experience teams to develop a deep understanding of user journeys
- Strategic thinker who has demonstrated ability to grow businesses through marketing
- Conduct market research to understand patient responses and marketing effectiveness
- Marketing communications experience preferably at least 5 of those years in high-tech
- Experience working with Channel and/or Cloud partners
8
Responsibilities For Senior VP Marketing Resume
- Define and implement a measurement program to assess the effectiveness of marketing tactics and optimize for greater performance
- Demonstrates high degrees of personal responsibility without disempowering others
- Manage and execute technology initiatives for Marketing to improve company work-flow, production, efficiency, and effectiveness
- Experience managing P&L/budgets
- Creates annual and quarterly objectives, KPIs and metrics that align with business goals and measure the impact and effectiveness of marketing
- Experience across Marketing, Finance and/or Operations
- Experience leading teams to establish global processes and deploy global tools
- Extensive experience working with inter- and intra- organizational partners to deliver results and drive optimization
9
Responsibilities For VP Marketing Operations, SMB Team Resume
- . Excellent connections in the respective private banking market
- Strong knowledge of Private Banking products and services
- Experience in account-based marketing tactics
- Good understanding and practical knowledge of SEO
- Experience with event and field marketing
- Brand - Maintains brand integrity and ensures the member experience aligns to Aetna’s brand strategy
- Proven track record of developing, managing and mentoring a team
- Experience establishing a brand framework with a cohesive content strategy using creative and
10
Responsibilities For Regional VP, Marketing Resume
- Excellent cross-functional leader who excels at both high-level thinking and execution
- Deep Creative, Media, or Events agency experience developing both traditional and digital work
- Ten years of experience in consumer marketing leadership roles
- Partner with Sales to drive effective prospecting through vertical and role specific sales enablement campaigns
- Responsible for full P&L and budget responsibility to achieve strong financial results
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