Dir Marketing Resume Sample
Adaline Russel
274 Tromp Streets,
Dallas,
TX
+1 (555) 938 8744
Work Experience
Dir, Marketing
02/2017
-
PRESENT
Detroit, MI
- Creative development, concepting, and designing layouts for both print and digital/website materials. Design experience and strong proficiency in the Adobe Creative Suite desired. Familiarity with Adobe CQ Content Management System beneficial
- Writing and editing marketing and sales copy as well as copy for press releases and news stories for both print and online marketing communications
- Project management of creation, printing, production and distribution of marketing collateral and materials
- Digital and email marketing, website design and search engine optimization, and social media marketing activities
- Acts and Leads with Human Sensitivity: demonstrates respect and focuses on development of direct reports. Enriches team dynamics through management and professional development
- Achieves Results with Integrity: demonstrates engagement and availability, stays proactive, focuses on results and delivers results respecting the L’Oreal Code of Ethics. Performs tasks with high level of detail. Ability to come up with innovative solutions
- Develop strong relationships with peers in other parts of Kohler – sharing best practices and looking for opportunities to leverage one another’s businesses
- Managing filmmaker relationships and keeping them involved/updated on all aspects of each films release
Dir-marketing
12/2011
-
10/2016
Dallas, TX
- Experience in film marketing on either the theatrical or VOD side, as the day and date release model that IFC uses is a key aspect of what needs to be taken advantage of in all marketing and PR efforts
- Strong understanding of social media and the ability to manage the branded Twitter and Facebook pages
- Excellent presentation and communication skills in representing the company’s release strategies directly with producers, filmmakers and cast throughout the campaign process
- In marketing, consulting or brand management
- Ensure business goals and strategies are reflected in Marketing plans and that associated KPI are aligned with stakeholder expectations
- Lead development and execution of marketing programs that drive awareness and strengthen the HERE relationship with developers throughout their lifecycle
- Define event strategy identifying which events to participate in, sponsor and host from small hack-a-thons to large conferences
- Extensive knowledge of the digital marketing landscape and the ability to link digital and traditional media programs to broader brand building marketing opportunities
Dir Marketing Automated Infusion Systems
12/2004
-
10/2011
Detroit, MI
- Excellent relationship building skills across functions and responsibilities
- As part of Heinemann’s author-facing team, establish and cultivate productive relationships with authors Irene Fountas and Gay Su Pinnell, as well as other Heinemann authors through thoughtful interactions, respectful and timely communication, and collaborative development of content
- Initiate and expand utilization of HMH shared services, e.g. services and teams within the Content Development Group, Corporate Marketing, and Market Intelligence, to augment Heinemann’s in-house talent and capabilities, increase efficiency, and drive cross-divisional best practices in editorial and marketing efforts
- Be the main link between Allen’s Global Sales team and Allen R&D to ensure that the product portfolio is being developed in such a way as to create a strong competitive advantage
- Motivates and energizes the team by defining a clear and inspiring “Vision” and ‘Values’ for marketing product
- Allergan California Site Lead for Marketing Operations (resources, processes, systems), mainly in support of Allergan’s Specialty Commercial Functions
- Understand US Commercial stakeholders’ current & future needs related to HCP Engagement
Education
Southwest University
2000 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Strong commercial awareness and financial analysis skills
- Proven experience in leading a team that can effectively add value to a diverse APJ region and/or global marketing teams would be a differentiating advantage
- Demonstrated and deep marketing experience and leadership in managing comprehensive strategic plans to advance an organization’s mission and goals
- Exceptional communication and public speaking skills are required
- Experience as SME in the Medicare business, including formidable experience leading Med Supp and PDP business and marketing strategies
- Strong people and relationship management skill to interact with staff, colleague, multi-discipline cross-functional team, paternal, and customer
- Builds strong teams; builds stronger relationships across teams
How to write Dir Marketing Resume
Dir Marketing role is responsible for research, messaging, customer, training, finance, marketing, analysis, manufacturing, design, digital.
To write great resume for dir marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Dir Marketing Resume
The section contact information is important in your dir marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Dir Marketing Resume
The section work experience is an essential part of your dir marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous dir marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular dir marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Dir Marketing resume experience can include:
- Responsible for building, coaching, and inspiring a strong and dynamic team
- Develop and lead marketing effectiveness by identifying short-term and long-range issues and adjusting as necessary to achieve CPS Energy metrics and goals
- Experiences in leading cross-functional team
- Expand lead flow, and work with sales/sales operations to improve lead quality, quantity, and cost structure, contributing to strong pipeline
- Experience in B2B (commercial) space
- Non-automotive vehicle experience desired
Education on a Dir Marketing Resume
Make sure to make education a priority on your dir marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your dir marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Dir Marketing Resume
When listing skills on your dir marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical dir marketing skills:
- Proven ability to assimilate complex technologies and to engage effectively with technical teams in pursuit of optimal business solutions
- Brand management experience successfully guiding strategic marketing, branding, and product management within consumer goods businesses
- Strong business acumen and focus on marketing ROI & effectiveness. “Delivers the number or dies trying” attitude
- Visualize and effectively convey a “big picture” view of marketing and how it fits with Sysco’s business strategies
- Visualize and effectively convey a "big picture" view of marketing and how it fits with Sysco’s business strategies
- Works effectively across cultures, anticipating reactions in various cultures
List of Typical Experience For a Dir Marketing Resume
1
Experience For Dir, Marketing Resume
- Experience with implementing or operating with the SiriusDecisions Demand Waterfall strategic framework
- Establish a process of staff performance and development goals, assign accountabilities, set objectives, priorities and conduct annual performance reviews
- Lead the Global Marketing Operations team, comprising of martech, demand center, and analytics functions
- Create and manage A/B testing initiatives as well as other proactive testing strategies
- Act as the liaison between Marketing and Executive Leadership to report on Marketing successes and weaknesses
2
Experience For Dir-marketing Resume
- Partner closely with Finance and Marketing Leadership team to ensure optimal use of marketing budget
- Develop product roll out plan. Manage pricing, value proposition and customer introduction time table
- Develop and mentor managers, including performance reviews of the team
- Evaluate product line extension, modification requests from Polaris’s W&T sales team, and/or external customers
- Recommend programs and promotional activities to strengthen Polaris’s market position for sustained product lines
- Research advanced semiconductor device manufacturing roadmap, assess market opportunities and product requirement for advanced equipment monitoring and process control
- Create control product strategy that is integrated with Lam process products. Work with product groups to develop strategic direction for control solution and manage product portfolio to maximize the competitiveness of Lam process tools
- Develop cost effective and creative lead generation programs
- Actively participate into PDR/PLC process. Work with cross-function team to ensure product development meeting the market requirements
3
Experience For Dir Marketing Automated Infusion Systems Resume
- Lead the customer interaction for production introduction. Coordinate the customer penetration activities
- Coordinate and manage collaboration projects with product development partners
- Lead competitive and market intelligence collection and analysis
- In semiconductor process and process control equipment field
- Expertise in semiconductor process development and process control technologies
- Drive market awareness by managing content and flow of all outbound communications, including but not limited to web sites, newsletter programs, trade shows, search, social, advertising, and client/end user messaging
- Participate as a key contributor for overall business planning and strategy. Provide input on market trends and recommendations on new markets
- Leads with courage; data-driven decision maker; quick to take action
- Anticipates change in an agile environment; be the change agent
4
Experience For Dir, Marketing Operations Resume
- Working closely with the company’s executive account management team; develop and execute marketing and sales strategies to meet their commercial objectives by providing them with appropriate tools, materials and presentations
- Develop and execute strategic framework to market positioning of CPS Energy with employees, customers, community, and industry, with the goal of building and enhancing the internal and external brand of the company
- Partner to build and evolve CPS Energy People First philosophy in support of CPS Energy goals and initiatives
- Responsible for the performance, professional growth and engagement of direct reports
- Promote culture of high performance, engagement and continuous improvement
- Manage US portfolio of makeup category
- Develop relationships with customers, opinion leaders and form internal cross-functional teams to obtain and provide technical, professional and managerial support for the division's products
- Working with KOLs and market insights, develop the strategy and go-to-market requirements for ACM Global Laboratories
5
Experience For Dir Marketing Pharma Resume
- Establish requirements for product and business development, market expansion, strategic marketing, overall portfolio management
- Working with key stakeholders, oversee the business development process (to include target identification, strategy, market assessment, and recommendations to leadership)
- Works collaboratively with communications professionals to plan and implement product-line public relations and marketing initiatives
- Ensures CCO and senior leadership are apprised of current issues and events in an ongoing, timely and appropriate manner
- Act as the ACM Global Laboratories’ COO and manage the internal Business Review process, strategic objective development and execution/adherence
- Initiates and responds to sponsorship and partnership opportunities with complementary organizations. Develops and implements membership programs for ACM Global Laboratories
- Develops realistic budgets that include appropriate funding for all relevant functions and programs in conjunction with CCO. Monitors and evaluates spending on an ongoing basis, with a goal of maximizing cost-effectiveness of operations
- Supervises and motivates staff to ensure productivity is maximized and specified goals and quality standards are met. Develops staff professionalism and scope of expertise. Performs and/or reviews performance evaluations and takes disciplinary action as necessary
6
Experience For Dir, Marketing & Product, GEM Resume
- Brand management experience successfully guiding strategic marketing, branding, and product management within consumer goods businesses
- Ensures that all projects support goals and objectives of the ACM Global Laboratories, and its affiliated organizations
- Recognizes problems early and takes necessary steps to achieve goals. Generates innovative solutions and ideas that support the goals of the department and the organization and participates in the implementation of the same
- Enhances professional growth and development of self and others through participation in educational programs, current literature, in-service meetings and workshops
- Maintains the confidentiality of information coming into and being disseminated out of the department. Respects the privacy of individual colleagues within the department and expects the same in return
- Develop, communicate and ensure execution of strategic Marketing Plans to build profitability and grow market share; Identify and design business strategies to accomplish brand goals
- Develop strategic Promotional Calendar through collaborative effort with category leaders to drive sales and consumer engagement while maintaining luxury brand image and innovation
- Experience in marketing operations or sales operations
7
Experience For Dir Marketing Activation Resume
- Experience with Marketo, Salesforce, or the Adobe Marketing Cloud
- Develop strategic Promotional Calendar through collaborative effort with category leaders to drive sales and maintain effective brand image and innovation
- Direct and ensure accurate forecasting of the brand / business
- Oversee and manage the marketing budget and P&L category
- Represent categories for cross-functional strategic and update meetings to include new product development, DMI communications, print and package, education, brand updates and presentations
- Develop and ensure execution of strategic marketing plans to build profitability and grow market share; Identify and design business strategies to accomplish brand goals
- Drive Advanced Analytics (Data Science) process to ensure proper framing of business problems and effective delivery of models and segmentation
- Work closely with the Sales Operations team to identify gaps in current processes and systems, focusing on the enhancement of sales productivity
8
Experience For Market Dir, Marketing Resume
- Create scalable and repeatable operational processes to improve the efficiency of demand generating programs
- Drive data and analytics strategy to ensure end-to-end campaign and demand funnel reporting, from lead and account acquisition to closed won sales
- Background in digital marketing channels and tactics throughout the B2B buyer journey
- Represent categories for cross-functional strategic and update meetings to include new product development, print and package, education, brand updates and presentations
- Conduct and direct market analysis of the surgical experience of key customers and provide solutions to motivate customers to start or continue on our brands by emphasizing the benefits or reducing the hurdles in the marketplace
- Lead all fulfillment and distributions strategies, Direct-To-Patient initiatives, customer service programs, and manage conversion and retention strategies
- Work cross-functionally with internal stakeholders to ensure cohesive strategy and be responsible for the promotional budget
- Knowledge of health care, and or pharmaceutical industry
- Manage the service bureau function offering highly accurate Marketo program creation and on-time execution servicing Theater Marketing, Solutions, PD, Services, Sales and Channel Sales functions
9
Experience For Senior Dir Marketing Product Mgmt Resume
- Manage the analytics function to enable a higher level of data-driven performance across all marketing functions
- Work closely with the Sr Director of Strategic Marketing to manage Budget tool and ensure budget planning and execution remains visible and on-target and ensure all marketing budget is spent responsibly
- Theoretical and practical analytics skills
- A strong commitment to leadership and a consistent track record of management excellence
- Actively monitor, analyze and report on the health of the marketing contribution to pipeline
- Partner with Sales leadership and Sales Operations to ensure Sales teams have proper enablement content and training
- Offer and amplify Demand Generation best-practice
10
Experience For Dir-marketing Services Resume
- Adapt quickly to requirement changes
- Roll up your sleeves, can-do attitude
- Verify that pricing and communications regarding previews are consistent across all channels. Develop tour generation program initiatives, including but not limited to owner referral and reload programs, off-site locations, and travel partner promotions
- Effectively manages staff of marketing consultants and client relationship manger tostrengthen partnerships and enhance existing market share within region
- Develops short and long term goals and marketing plans to achieve premium and policy growth goals for the assigned national accounts
- Develop clear strategy for establishing the desired organizational culture that fosters engagement, growth, performance and delivery of business targets from all team members
List of Typical Skills For a Dir Marketing Resume
1
Skills For Dir, Marketing Resume
- Communicates effectively for impact and possesses a “client” mentality
- Exceptional skill at taking research results and turning into actionable insights to inform strategies, execution plans and messaging
- Experience working in a flexible, highly collaborative, employee-empowering work environment
- Delivers timely Marketing campaign experiences that align with annual Sales/Account Management cycles
- Marketing experience
2
Skills For Dir-marketing Resume
- Own and optimize the MarTech stack, looking for new tools to improve operational effectiveness and efficiency
- Designs and maintains an omni-channel customer experience
- Understands technical aspects of digital tools to develop consistent experiences with relevant and valuable content
- Proven ability to work and collaborate with C-Suite executives
- Experience in Marketing strategy and activation
3
Skills For Dir Marketing Automated Infusion Systems Resume
- Proven ability to quickly learn new technical concepts and product capabilities
- Experience in DTC Marketing
- Working knowledge of marketing programs, demand/lead generation, and sales
- Inspiring communicator in Chinese/Mandarin and English
- Using primary and secondary research results to inform strategies and executions
- Capable of ‘selling’ marketing and branding concept and value to those unfamiliar with marketing and branding activities
4
Skills For Dir, Marketing Operations Resume
- Conduct ongoing analysis and optimization of existing marketing campaigns to drive learning and innovation
- Develop marketing strategies by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs
- Drives the design and choreography of marketing campaigns to meet business objectives by understanding and aligning to the business’s strategy and goals
- Manage a team of 3-4 managers/supervisors, leading the development and execution of annual marketing campaigns to deliver on marketing KPIs and business goals
- Track record of successfully launching, managing, and growing products
- Provide strategic leadership, planning and direction to the organization to drive growth through strategic marketing initiatives of new and existing products
5
Skills For Dir Marketing Pharma Resume
- Maintain and optimize our lead management process through reporting, lead scoring, and lead routing to ensure no lead is left behind
- Drives the development of strategies for accelerating growth and then determines the marketing budgets and plans to achieve them
- Integrates data and analytics about what customers are doing and why they are doing it
- Work with a High Performing team of professionals to maximize marketing and operational goals and initiatives
- Develop and deliver go-to-market strategy and execution for positioning, packaging, and promotion of CPS Energy products and services
- Ensure team is delivering value, being responsive and flexible to internal and external customers
- Develop and mentor marketing assistants/interns, including performance reviews of team
- Lead our data hygiene efforts through data cleansing, list segmentation, data alignment and implementing process and workflow improvements
- Owns the allocation of budgets for marketing and performance metrics linked to the business’s goals (especially membership growth)
6
Skills For Dir, Marketing & Product, GEM Resume
- Develops a holistic view of targeted member segments and the member journey for use in supporting Sales and Account Management
- Partners with Analytics to develop segmentation and targeting strategies based on data and insights to drive consumer behavior
- Leverages both digital and traditional channels to drive tailored business to consumer (B2C) and business-to-business (B2B) messaging
- Drive customer-centric communications, strategies and planning across all aspects of plan
- Lead agency partners to produce breakthrough, best-in-class integrated marketing plans and gold standard execution
- Be able to quickly synthesize customer insights and product benefits into precise and inspiring strategies
- Supervises and leads team that manages the programs targeting each identified segment or product
- Manage a marketing budget that maximizes return on investment
7
Skills For Dir Marketing Activation Resume
- Optimize global/regional marketing programs and strategies, and be responsible for the execution of these programs end-to-end
- Provide executive leadership to the organization while implementing strategic process and best practices to achieve company metrics
- Responsible for a comprehensive glaucoma marketing plan and programs for our key customers
- Manage the demand funnel, and optimize conversion and velocity of leads traversing through the funnel in partnership with Sales leadership and Sales Operations
- Leads development of appropriate, segmented Value Story assets for Sales and Account Management to customize as necessary and appropriate
8
Skills For Market Dir, Marketing Resume
- Works with Analytics to build Value Story proof points for use in slide modules
- Provides insight to relevant teams, e.g., Product, Digital, Plan Sponsor Services, Customer Service, etc
- Recognizes opportunities for acquisition and retention, and drives tactics that are measurable
- Thinks creatively and strategically to shape appropriate content and selection of delivery channels
- Develops metrics to understand the success of campaigns in real time
9
Skills For Senior Dir Marketing Product Mgmt Resume
- Understands consumer motivations and media trends to make and present informed recommendations to Senior Leadership and the broader organization while delivering ROI
- Develops deep relationships with cross-functional partners and key stakeholders to influence decisions that drive the
- Continuously monitor competitive, industry and relevant information and act as business expert for your assignments
- Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions
- Sales, marketing and/or account development experience
- Effectively direct the company’s marketing organization in order to maximize penetration of CPS Energy products and services while upholding the People First culture and Company vision
10
Skills For Dir-marketing Services Resume
- Experience in a product marketing role in the EDA industry
- Travel as needed for the role
- Foundational knowledge of utility industry
- Professional chartered marketer (CIM)
- In depth knowledge of the Test domains and interplay from JTAG, IEEE standards, BIST, ATPG, ATE etc
- Is an innovative energetic leader and has a decisive style with attentiveness to current and future customer and market trends
- Strong written and verbal communication skills with a demonstrated ability to translate technical topics into clear communications for internal and external audiences, including customers, sales & marketing teams, press, and analyst
- Team player with ability to think creatively and work collaboratively with others to create innovative messaging and content
- Some travel required (approx. 20%)
List of Typical Responsibilities For a Dir Marketing Resume
1
Responsibilities For Dir, Marketing Resume
- Leads local market activation with the product marketing managers working closely with external agencies to execute marketing plans
- Implements marketing strategies market by market, driven by messaging by market
- Works collaboratively with Medicare General Managers and Sales leaders to make strategic marketing decisions and plans
- Works upstream with the Medicare business team, including Product as part of the bid process, to drive annual plans
- Analyzes and creates insights from external and internal sources, to understand competitive product/brand strength in each market
- Develop strategies and incentive programs to meet or exceed budgeted numbers. Identify trends when production is not meeting budget expectations and implement solutions
- Leading and managing teams
2
Responsibilities For Dir-marketing Resume
- Management leading a team
- Identify global market opportunities that can differentiate the business from our competitors and increase the organizations image and visibility; plans, implements and evaluates comprehensive marketing strategies, including advertising campaigns, relationship- building activities and other marketing programs. Suggests marketing strategies to CCO and other system leaders
- Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed; Recognizes accomplishments of other team members
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