Senior Marketing Specialist Resume Sample
Maida Harvey
86287 Kuphal Circles,
Detroit,
MI
+1 (555) 590 0130
Work Experience
Senior Marketing Specialist
06/2016
-
PRESENT
Chicago, IL
- Strong interest in marketing and communication strategies for financial advisors and their clients
- Work in a fast-paced environment, organize their time and project requirements appropriately, and complete deadlines with minimal oversight
- Proficient with technology. Adobe Acrobat Professional, Adobe CQ5, and Salesforce are commonly used tools
- Work with Creative, Technology and Merchandising teams to identify effective email programs, products to showcase in email, and tech opportunities to allow to scale email programs
- Coordinate Search channel’s day-to-day trafficking, QA, test execution, optimization and troubleshooting
- Support lead generation programs. Execute and track integrated multi-channel (digital, social, email, events, print) acquisition marketing programs and relevant content to grow the sales pipeline and deliver revenue
- Execute flawless tradeshows and events. Plan and execute >20 shows and events that elevate the ACI brand, maximize presence, and generate demand for ACI payment solutions. Manage multiple shows vendors, as well as support channel event and show activities
- Build and maintain strong relationships. Work closely with multiple sales teams, business and association partners, and external vendors to maintain and grow relationships
- Communicate, communicate, communicate. Lead briefing sessions with sales, account, product and other functional partners to review programs and quantify marketing effectiveness
Senior Marketing Specialist, Korea
03/2012
-
01/2016
Phoenix, AZ
- Be maniacally organized. Manage the inbound lead process, event calendars, monthly reports, and other key documents vital to team success
- Track expenses and manage budget. Manage show and event marketing expenses in detail to ensure in budget
- Work extensively with marketing team and the firm’s Directors to create proposals in response to RFPs
- Marketing experience, preferably in a professional services firm or in B2B marketing
- Solid database management skills and attention to detail
- Working knowledge of the public accounting or professional services firm desirable
- Able to manage deadlines, work efficiently on multiple projects and prioritize assignments
Senior Marketing Specialist Digital Marketing
01/2009
-
01/2012
Detroit, MI
- Coordinate Search channel’s day-to-day trafficking, test execution, optimization and troubleshooting to ensure all conversions are tracked
- Identify new local PR opportunities following Corporate guidelines
- Manage the lead qualification and handover process to Inside Sales and develop ways to continually improve key metrics
- Excellent written and verbal communication skills, and can create copy in support of marketing programs
- Working with Technology, Creative and Merchandising teams to identify opportunities to allow for scale
- Build campaign lists using data in both Marketo and Salesforce.com. Ensure lists are targeted and adhere to the company’s privacy policies
- Maintain a campaign calendar to track both production schedule & workload, as well as govern email communication frequency according to our policies
- Works collaboratively with the Director, Strategic Business Development, the Director, Public Relations and Corporate Communications and the Director, Strategic Acceleration.
- Years of experience 8-12
Education
Buena Vista University - Mason City Campus
2004 - 2009
Bachelor's Degree in Marketing
Professional Skills
- Extremely strong written and verbal communication skills (prior writing/proofreading experience)
- Marketing experience with proven time/project management and priority management skills
- Good organizational skills. Strong human relations and communication skills
- Strong analytical and interpersonal skills as well as expertise in problem solving, prioritizing, tactical execution, planning
- Excellent writing skills to effectively communicate to a variety of audiences, through a variety of media and channels
- Excellent interpersonal and teamwork skills with demonstrated ability to build strategic working relationships
- Experience in a position requiring strong organization skills
How to write Senior Marketing Specialist Resume
Senior Marketing Specialist role is responsible for marketing, organizational, presentation, interpersonal, analytical, advanced, microsoft, powerpoint, organization, excel.
To write great resume for senior marketing specialist job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Marketing Specialist Resume
The section contact information is important in your senior marketing specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Marketing Specialist Resume
The section work experience is an essential part of your senior marketing specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior marketing specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior marketing specialist position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Marketing Specialist resume experience can include:
- Demonstrates strong content writing and presentation skills
- Effective influencing and negotiation skills with proven collaborative working style
- Type of prior related experience:5-8 years of experience managing paid social media campaigns with proven results
- Exceptional communication skills, presentation skills, and analytics
- Working knowledge of MS Office applications, including strong Excel and PowerPoint skills
- Excellent writing, editing and proofreading skills including knowledge of AP style
Education on a Senior Marketing Specialist Resume
Make sure to make education a priority on your senior marketing specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior marketing specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Marketing Specialist Resume
When listing skills on your senior marketing specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior marketing specialist skills:
- Strong communication skills (spoken & written) and ability to effectively partner with key stakeholders
- Demonstrated ability to engage with business leaders, vendors and peers through effective written and verbal communication and strong interpersonal skills
- Excellent problem-solving and analytical skills and demonstrated decision making ability required
- Demonstrated effective problem-solving and critical-thinking skills
- Excellent English proficiency, good writing/ reading/ communication skills in English and Chinese
- Highly effective and proven presentation, written and oral communication skills
List of Typical Experience For a Senior Marketing Specialist Resume
1
Experience For Senior Marketing Specialist, Korea Resume
- Excellent verbal, written, and interpersonal communication skills and the ability to effectively interact with all levels of the organization required
- Work effectively with the Member Experience lead and across the team to ensure that all assigned projects are effectively managed and executed
- Strong attention to detail, excellent organizational and time management skills, and the ability to work on multiple projects simultaneously required
- Proven relationship building skills when working with internal and external partners and cross-functional teams
- Experience with effectively planning and conducting meetings with C-level management and other members of the sales and business development team
- Good organizational skills for managing programs and launch campaigns
- Experience demonstrating organization skills
- Demonstrated project management skills with the ability to develop and implement multi-channel direct-to-consumer member marketing campaigns
2
Experience For Senior / Marketing Specialist Resume
- Excellent editing & grammar skills
- Have effective communication skills (listening, verbal, and written)
- Strong writing and communication skills. Able to create
- Excellent writing and copyeditor skills
- Has solid interpersonal skills and able to multi-task
- Strong presentation , oral and written communication skills
- Self- starter who possesses excellent time management skills
3
Experience For Senior Marketing Specialist Digital Marketing Resume
- Excellent data visualization and advanced PowerPoint skills
- Demonstrated willingness to work as a member of a team and interface appropriately and effectively to accomplish departmental goals and objectives
- Strong customer service skills with a client-focused orientation
- Other critical factors include: Strong collaboration and relationship building skills and the ability to work across a large organization
- Strong organizational, project management, time management and follow-through skills
- Excellent writing ability and proof-reading skills
- Strong problem solving, communication, relationship building, and influencing skills
4
Experience For Senior Marketing Specialist Dach Resume
- Exceptional interpersonal skills and ability to develop effective working relationships
- Good listening skills and the ability to work as part of a team
- Good planning, co-ordination and execution skills with eye for details
- Has excellent oral, written, interpersonal and analytical skills
- Strong data analytical skills, with the ability to process and present reports
- Excellent communication and adaptability skills are important to success in this role
5
Experience For Senior Marketing Specialist APJ Resume
- Good communication skills for collaboration with both colleagues and senior management
- Demonstrated project management skills with internal and external teams
- Strong interpersonal skills, can approach people proactively, can train/coach
- Self-driven, with excellent time management and organizational skills
- Strong computer skills and knowledge of programs such as RoboHead, Asana, Adobe CC, Excel, Word, PowerPoint, Sharepoint, Salesforce.com
- Strong interpersonal skills, ability to thrive in a teamwork environment
6
Experience For Regional Senior Marketing Specialist Resume
- Strong presentation skills (over the phone, in-person with client)
- Time and priority management skills necessary to complete work within established timeframes
- Excellent analytical, numerical and communication skills to articulate insights
- Work closely and effectively with the European and if needed, global, marketing organization, ensuring UK and Ireland are seen as the leaders in Marketing
- Strong experience in owning end-to-end marketing campaigns designed to hit
7
Experience For Senior, Marketing Specialist Resume
- Experience in designing and executing a flawless customer experience, designed to deliver excellence
- Experience managing and prioritizing several deliverables
- Experience in a marketing/sales management position with experience in digital marketing/digital tools development
- Solid understanding of overall marketing concepts and solid track record to analyze data and draw inference
- Develops project timelines and leverages national marketing resources to effectively complete projects on time and on budget
- Great communicator (listening & presentation skills)
- Preference for Microsoft application experience including Microstrategy experience
- Superior planning, project management, organizational, interpersonal and written/verbal communication skills
- Demonstrated experience with data analysis and/or forecasting
8
Experience For Senior Marketing Specialist Benelux Resume
- Demonstrated experience with international marketing and/or international product management
- Effective communication and networking skill across division
- Experience of analytics experience; marketing analytics or strategy
- Event marketing skills
- Track and analyze the effectiveness of our marketing campaigns to determine ROI and prioritize resources
- Demonstrated experience and measurement of marketing metrics
- Understands all elements of brand marketing and how to effectively deploy them
- Collaborate and develop/maintain strong working relationships inside and outside the organization to enable effective
9
Experience For Senior Marketing Specialist, Machineq Resume
- Effectively managing internal and external partnerships
- SQL, Excel, WebFOCUS, and SAP skills are all highly desirable
- Exceptional organizational skills with ability to multitask and maintain detail
- Use oral and written communication skills to educate others on outbound marketing best practices and results
- Strong knowledge and experience with direct marketing (especially direct mail) is required
- Proven experience in traditional and digital marketing methods, systems
- Present and interact effectively at all levels of leadership
- Can lead within cross functional work teams and effectively represent the strategies, plans and roadmaps
- Advanced skills in Microsoft Tools
10
Experience For Interim Senior Marketing Specialist Resume
- Effectively and efficiently manage the Japan marketing budget and external vendors
- Exceptional organizational, communication, client relation, analytical and problem solving skills
- Proficient in computer skills (Adobe Creative Suite, MS Word, Excel, PowerPoint, Outlook)
- Strong social media marketing experience, including LinkedIn
- Five or more years of related marketing experience and/or training; or equivalent combination of education and experience
- Exceptional time management and organizational skills; ability to multitask and balance multiple projects and deadlines at the same time
- Comfortable with learning software/new skills, such as
List of Typical Skills For a Senior Marketing Specialist Resume
1
Skills For Senior Marketing Specialist, Korea Resume
- Excellent project management and organizational skills with strong attention to detail
- Strong communication and presentation skills, including mining, using and interpreting data to present content
- Strong relationship building skills; a natural networker who enjoys meeting new people
- Proven capabilities in dealing with complex organization structure, and working effectively with teams from different sites
- Understand marketing and digital marketing strategy and tools coupled with strong data management and analytical skills
- Strong writing and creative thinking skills
2
Skills For Senior / Marketing Specialist Resume
- Strong organizational skills, including working with file
- Strong desire to write, edit and revise content and apply creative writing skills
- Proactive and accountable person with distinct interpersonal skills to cultivate a network of effective working relationships
- Strong computer skills, including MS Office (Word, Excel and PowerPoint)
- Excellent Excel skills (e.g., pivot tables, formulas) and proficency in PowerPoint (e.g., representing data and insights)
- Demonstrates intellectual curiosity and analytical skills
3
Skills For Senior Marketing Specialist Digital Marketing Resume
- Communication skills and fast apprehension, experience with digital media and platforms / social media campaigns
- Strong communication and social skills to maximize internal and external collaboration
- Strong human relations, communication and negotiation skills
- Strong presentation skills in small or large group environments, with proficiency in presentation support tools (e.g., PowerPoint)
- Strong drive and business acumen skills
- Inclusive approach and strong collaboration skills
4
Skills For Senior Marketing Specialist Dach Resume
- Strong communications and interpersonal skills with collaborative mindset and language proficiency in English
- Strong communication skills. Flexible and self-motivated team player
- Superior interpersonal skills and experience in matrixed, global organization is essential
- Deadline-oriented with the ability to prioritize tasks and manage time effectively
- Excellent written and presentation skills in English
- Strong data visualization and analytics skills including SQL and custom data pulls for insights and reporting
- Demonstrated communication skills to cross department colleagues
5
Skills For Senior Marketing Specialist APJ Resume
- Strong IT skills (SAP, Concur, SDL, GFK database, Microsoft Office ,etc)
- Implementing project management skills for documenting and tracking activities
- Strong experience building and maintaining lead lists and database marketing
- Demonstrated ability to build and to maintain strong relationships with cross functional stakeholders including executing management
- Good understanding of customer experience issues and fedex.com UI considerations like research, design, testing, and content optimization
- Proven experience in product marketing, digital marketing, product development or related field
- Proven experience in working with complex KPI sets, also with regards to performance marketing
6
Skills For Regional Senior Marketing Specialist Resume
- Effectively partnering and collaborating with internal teams to meet goals and client objectives in a matrix environment
- Experience managing marketing projects with proven results
- Experience managing and prioritizing several deliverables
- Video editing skills or a willingness to learn
- Open to new challenges and willing to learn new skills
- Proven experience working in a team-oriented environment
7
Skills For Senior, Marketing Specialist Resume
- Superior strategic thinking capability and program management skills are required
- Solid experience project management, marketing, communications
- Min. 3 years’ experience in marketing environment, FMCG experience is an advantage
- Proven marketing and promotions experience
- Partner with sales to ensure leads are flowing through funnel effectively; make sure leads are executed upon appropriately
- Demonstrated experience in participating in a major business initiative
- Proven ability to manage multiple competing priorities simultaneously
8
Skills For Senior Marketing Specialist Benelux Resume
- Work effectively with executive management and create and deliver executive-level presentations
- Experience with CSS3, HTML5, Javascript and CMS platforms such as AEM (Adobe Experience Manager)
- Work effectively and collaboratively within a global & local marketing team
- Effectively communicate with senior management, supervisors, peers, and clients
- Versatility, flexibility and great teamwork skills
- Has exceptional communications skills
9
Skills For Senior Marketing Specialist, Machineq Resume
- Has fantastic organizational skills and attention to detail
- Project management skills including development, ongoing management and execution of project timelines and deliverables
- Proven performance marketing experience with end-to-end campaign management
- Proven ability to drive strong results and ROI for marketing programs
- Marketing and email marketing strategy experience
10
Skills For Interim Senior Marketing Specialist Resume
- Marketing and merchandising and operational experience in retail
- Has experience across marketing disciplines including B2B, digital, content marketing, product/solution marketing, and targeting/segmentation
- Experience managing marketing campaigns or providing marketing support
- Marketing work experience including performance marketing or marketing analytics
- Extensive experience in utilizing marketing insights to form and execute marketing strategies and plans
- Progressive experience in the field of marketing communications and/or technical marketing in a B2B environment, ideally in manufacturing industry
- Experience in online marketing including SEO, PPC, link building and/or social media
List of Typical Responsibilities For a Senior Marketing Specialist Resume
1
Responsibilities For Senior Marketing Specialist, Korea Resume
- Demonstrated project or process management skills with ability to facilitate project workflow
- Strong skills in Microsoft suite (Word, Power Point, and Excel)
- Excellent time and project management skills – can coordinate multiple projects simultaneously
- Excellent communication and presentation skills, resourcefulness, with sound business acumen
- Effective and personable verbal and written communication skills
- Strong marketing project management skills
- Proven experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Works effectively across functions to resolve complex problems
- Proven experience with writing and design
2
Responsibilities For Senior / Marketing Specialist Resume
- Analytical skills to interpret market and behavioral trends and guide how Forrester communicates with clients
- Exhibit exceptional customer service skills within company guidelines
- Work collaboratively, communicate effectively, and display commitment
- High level of organizational skills and ability to manage several projects from start to finish (from creation through execution elements)
- Leading and structuring strategic marketing initiatives for businesses including effective VOC (Voice of Customer), actionable market segmentation
3
Responsibilities For Senior Marketing Specialist Digital Marketing Resume
- Participates as a strong team member of US Marketing, actively contributing to US Marketing initiatives
- Experience in meeting or exceeding sales promotion/marketing targets
- An established foundation in business with proven results finding actionable wins in performance advertising and marketing
- Experience with bidding algorithms and logic. Knowledge and understanding of how to build and manage advanced bidding systems
- Experience creating and executing integrated marketing campaigns and programs that drive engagement and results
4
Responsibilities For Senior Marketing Specialist Dach Resume
- Experience developing and achieving marketing plans
- Experience in digital marketing, including email, media, and contextual linking
- Experience leading successful inbound and outbound marketing campaigns using a variety of technologies and strategies
- Experience in database marketing, telemarketing, promotions, pricing, and financial analysis
- Experience in the area of Marketing, Marketing and Product Strategy, Business Planning, Project / Account management, Agency Management
- Develop and publish core reports and analysis to improve marketing productivity and effectiveness, and support marketing decision making
- Provides insights to management team defining effectiveness of marketing activities and makes recommendations based on this data
- Has a proven track record of driving the development and implementation of marketing strategies for business to consumer products
- Experience and working knowledge of diverse sales channels is desired
5
Responsibilities For Senior Marketing Specialist APJ Resume
- Experience with creating reports from Eloqua and Salesforce.com
- Marketing and/or business strategy; with experience in web or email management
- Demonstrated knowledge of E-Commerce marketing techniques, tools and measurements
- Demonstrated success in project management, including technical and creative projects
- Salesforce.com, ExactTarget Marketing Cloud or other mass email software experience recommended
- Experience in working with teams and cross-functional partner relationships
- Demonstrated ability to develop strategic marketing campaigns and plans
- Able to operate independently without bypassing partner collaboration
6
Responsibilities For Regional Senior Marketing Specialist Resume
- Implement end user experience strategy into marketing collateral
- 7+ related design industry and design marketing experience
- Demonstrable experience in marketing data analytics and tools
- Strong organizational aptitude and attention to detail
- Manages CompuCom’s client reference portal, working with account teams to validate engagement profiles and produce reference assets
- Monitor and drive MDF Program’s adoption, usage, and effectiveness for the APJ region
7
Responsibilities For Senior, Marketing Specialist Resume
- Deliver effective multi-channel programs in support of business unit goals, shaping those goals by educating management on changing customer habits and trends
- Software and/or Web product management and/or marketing experience
- Partner with key groups to conduct industry, competitive, user experience research needed to build an actionable product strategy and roadmap
- Prioritize the product roadmap based on business value and customer impact
- Significant experience researching and identifying online opportunities including social media, healthcare provider CRM and video
- Experience in pharma industry marketing (client or agency)
- Demonstrated ability to measure/evaluate (web analytics) against strategic objectives and optimize based on performance
- Experience marketing, advertising or retail management
8
Responsibilities For Senior Marketing Specialist Benelux Resume
- Facilitates the ordering and distribution of promotional items within the organization while initiating creative and cost-effective measures
- Demonstrated ability to interact with several working teams/functional areas to ensure that steady progress is being made in pursuit of project objective
- More than 7 years of marketing experience
- Event planning & management experience
- Strong personal motivation, and problem solving abilities required
- Solid understanding and ability to interpret data to produce customer insight and sound commercial recommendations
- Evaluate the effectiveness of strategies and implement tracking systems to track results of promotional activities and marketing campaigns
- Demonstrate sound judgment in selecting methods, techniques and evaluation criteria for obtaining results
- The ability and desire to work in a challenging fast paced environment with multiple competing priorities
9
Responsibilities For Senior Marketing Specialist, Machineq Resume
- The overall effectiveness, execution and ownership of project-based and ongoing domestic irrigation marketing
- Preferably having an experience of using some automation / CRM systems
- Develop effective marketing and sales enablement content in the industry vernacular
- Leverage strong cooperation with outbound marketing and sales ops teams
- Experience in a Marketing environment
- The ability to prioritize competing responsibilities in alignment with the overall vision and goals of the organization
- Experience with applications such as SFDC, Workfront and Eloqua needed in this role
- Build a strong community with the IJ sales specialists
- Experience in Marketing or related function in the technology or other business-to-business industry
10
Responsibilities For Interim Senior Marketing Specialist Resume
- Experience in advertising or marketing
- Experience with successful brand and marketing product launches and positioning
- Experience with traditional and digital-based marketing tools
- Develops global market opportunity analysis and competitive assessment to inform business strategy and priorities
- Have an excellent command of English and native Polish language knowledge
- Plan, allocate, manage, and forecast the department budget according to the marketing plan to make the most effective use of it per campaign and channel
- Experience in cross-channel marketing initiatives, as well as buyer journeys and B2B demand generation campaigns and programs
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