Marketing Senior Specialist Resume Sample
Jodie Turner
1769 Unique Ports,
New York,
NY
+1 (555) 202 0381
Work Experience
Marketing Senior Specialist
10/2017
-
PRESENT
Chicago, IL
- Exceptional technical writing, grammar, proof-reading and verbal communication skills, including knowledge of AP Style required
- Communicate and collaborate with all levels of management and various stakeholders (team members, partners, clients) to achieve results
- Conference or Trade Show knowledge/experience helpful
- Proficient use of applicable technology, such as Microsoft Office applications and Adobe Acrobat
- Manage projects simultaneously within established deadlines
- Eco-sourced content: perform white space analysis, solution identification, value prop expansions
- Analyze selling models with the ecosystem/channels (multi-route)
Channel Marketing Senior Specialist
07/2012
-
09/2017
Philadelphia, PA
- Analyze ecosystem/channels development models – understand competitive partner programs and opportunities
- Provide strategic and creative event marketing consultation, design and management to a variety of internal clients
- Execute innovative in-person events that promote the firm, build and enhance brand eminence, generate leads, and develop relationships
- Manage end-to-end logistics for assigned proprietary and third-party events, including budget, contract terms, registration process, food and beverage, venue research, registration support, entertainment, conference booth production, transportation, CPE support, among others
- Provide guidance on Deloitte’s policies and procedures around events
- Serve as a liaison for technology support onsite
- Liaise on digital presence, social promotion and public relations to support events
- Provide follow up reporting related to ROI around the event
- Independently lead additional team projects both via established Work Streams and within your designated team
Consumer Marketing Senior Specialist
09/2006
-
04/2012
New York, NY
- Serve as a mentor to team member when called upon. Ability to lead teams on assigned programs
- Partner with both regional and national team members to build innovation and efficiencies for the team
- Raise your hand – eager and proactive in bettering the state of In-Person Events and accomplishes this thru both collaboration and advancing personal projects
- Partner with Creative Delivery Team, Print and Email Vendors to ensure all Email, SMS, and Push Notification and Direct Mail campaigns are scheduled, created, and optimized
- Foster a culture of collaboration and teamwork within immediate team and extended Marketing team
- Assist in the request for, and scheduling of, assets needed for delivery of 1:1 communications
- Complete documentation required for 1:1 marketing campaign element such as Event Code and Barcode Requests, Project Intake Forms, Creative Briefs, Business Briefs, and Reporting Frameworks
- Deliver 1:1 communications via Email, SMS, Push Notification, and Direct Mail by working with designers, technical teams, print vendor, and email vendors to schedule, create, and optimize deployments
Education
Strayer University - Delaware County Campus
2001 - 2005
Bachelor's Degree in Business
Professional Skills
- Strong project management skills with demonstrated ability to plan and execute quickly and accurately
- Very strong oral and written communications skills (Spanish) in order to develop thought leadership materials and marketing campaign pieces
- Strategic approach & Leadership skills
- Experience in working with partners, sales teams and Global marketing teams
- Strong grasp of the overall digital marketing ecosystem and the role that programmatic plays within
- Successful experience working in a complex matrix environment
- Build networks and strong working relationships internally and externally
How to write Marketing Senior Specialist Resume
Marketing Senior Specialist role is responsible for security, retail, credit, training, marketing, shipping, planning, reporting, design, research.
To write great resume for marketing senior specialist job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Senior Specialist Resume
The section contact information is important in your marketing senior specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Senior Specialist Resume
The section work experience is an essential part of your marketing senior specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing senior specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing senior specialist position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Senior Specialist resume experience can include:
- Demonstrated understanding and use of major social media platforms, including LinkedIn, Twitter, YouTube, Facebook, Instagram, etc
- Previous experience with CRM systems, email marketing tools, Microsoft Office, and SharePoint desired
- Translate sometimes complicated back-end terminology and user interfaces into simple easy-to-do experiences through outlined documentation and training
- Relevant experience in social media and digital marketing on behalf of a brand
- Strong understanding of web and social analytics, and the ability to translate data into actionable insights
- 1+ Experience in Marketing or related field
Education on a Marketing Senior Specialist Resume
Make sure to make education a priority on your marketing senior specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing senior specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Senior Specialist Resume
When listing skills on your marketing senior specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing senior specialist skills:
- Strong social media writing skills and communication skills
- Mid-level event planning skills and experience
- Mid-level marketing skills and experience
- Work effectively across functions/departments/teams while building trusted relationships and positively influencing others
- Work effectively across functions, departments, and teams while building trusted relationships and positively influencing others
- Experience with B2B Direct Marketing, Digital Marketing, eCommerce and Digital Campaigning
List of Typical Experience For a Marketing Senior Specialist Resume
1
Experience For Channel Marketing Senior Specialist Resume
- Ensure all customer experience events align with product messages; brand values and supports company objectives
- Strong ability to understand problems, think critically, and identify creative solutions
- Handle/manage internal relationship with key internal sponsors or internal clients (Managing Directors and Senior Managing Directors)
- Execute and contribute to integrated marketing strategies that support team growth goals and are aligned to the firm’s marketing and brand strategy
- Be responsible for planning, execution, performance and reporting of programmatic display and video campaigns
- Responsible for developing comprehensive campaign briefs, ensuring the campaign stays true to the strategy throughout the lifecycle
- Complete documentation required for 1:1 marketing campaign element such as Campaign Request Forms, Project Intake Forms, and Wireframes
- Manage on-line marketing programs designed to maximize regional website traffic and web leads
2
Experience For Consumer Marketing Senior Specialist Resume
- Support with driving DMP initiatives where needed
- Support with broader Customer Marketing team projects where needed
- Develop Core Assets – Independently develop customer and partner facing assets
- Execution Support - Execute and support execution of ecosystem/channel marketing efforts
- Provide assistance in professional development and training
- Corporate Social Marketing
3
Experience For Marketing Senior Specialist / Manager Resume
- Theater Channel Marketing
- Maintain daily tasks across programs to ensure that timelines are followed and deadlines are met
- Manage PR activity both TM and aG
- Create and manage the marketing strategies and tasks within your product portfolio such as demand generation programs, collateral management, success stories . .
- Communications management: Promote program activities through various teams’ communications, on conference calls, on internal portals, etc. Manage program Jam page
- Manage and evolve customer preference centres
- Assist with marketing execution for the firm’s customer experience and operations excellence practices, including thought leadership, events and tradeshows, business development support and marketing campaigns
- Prepare and co-manage launch activities for the third model (SUV)
4
Experience For Partner Marketing Senior Specialist Resume
- Responsible for executing marketing and communications tasks for various Accenture organizational entities. Tasks can include advertising, internal communications, events & sponsorships, collateral / credentials development, direct and digital marketing, social media efforts, web content management and thought leadership programs
- Monitor own personal progress against program delivery budget and timeline
- Measure results from programs, and provide metrics to program owners as appropriate
- Ensure career counselor is kept appraised of progress against budgets and time-lines, and escalate to him or her any potential budget and time over-runs (or under-runs)
- Work with external suppliers or internal areas to complete programs as planed to meet deadlines.
- Knows the Customer and “Customer’s Customer”
- Assists in the advancement of Lowe’s marketing strategy by delivering marketing tactics on time to ensure that project results are in line with corporate expectations
5
Experience For Lamborghini Brand & Experiential Marketing Senior Specialist Resume
- Manages multiple projects and stakeholders
- Manage Events such as Conferences, seminars, trade shows and Webinars in conjunction with event lead in the team
- Collaboration - Proactively engage in extended collaboration with the wider marketing team (local, APJ and Global), partner/channel management functions and partners
- Plan Programs and Campaigns - Design, align, resource, and promote integrated marketing programs and campaigns in support of strategic plans focused on SME via SAP led campaigns and also campaigns via partners/channels (joint/partner led campaigns)
- Develop Content for Ecosystem & Partner Marketing Positioning - Provide thought leadership, positioning, and messaging, for the overall SAP Partner Marketing strategy
- Implement integrated marketing strategies that support practice growth goals and are aligned to the firm’s marketing and brand strategy
6
Experience For Hospitality Marketing Senior Specialist Resume
- Measure and Monitor – Expertly assess, analyse, and evaluate to optimise marketing strategies and provide impact information to SAP and partner stakeholders
- Execute marketing communications to drive awareness and generate leads, including advertising, email marketing, digital marketing, webcasting and media relations
- Organizational and project management skills with the ability to own and drive project schedules from start to finish, including managing peers and more senior level individuals
- Travel as needed, approximately 20%
- Facilitate ongoing collaboration with cross-departmental stakeholders throughout campaign process: brief, creative, launch, optimization, results & key learnings
- Collect audience data, consumer insights & activation details as well as past campaign learnings and best practices to augment briefs
7
Experience For Regional Marketing Senior Specialist Resume
- Manage planning and hands-on execution of programmatic media, including CRM data onboarding, tagging, campaign set-up, execution, testing, and results presentation
- Budget management including: allocation of monthly budgets, processing of insertion orders, oversight of billing and financial reconciliation on a monthly and quarterly basis
- Continually push for innovation from agencies focusing on emerging technology, new creative formats and beta opportunities
- Bridge between understand business needs, identifying opportunities and translating this into technical requirements
- Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our own campaigns
- Lead the roll-out and development of processes for Sony’s new project management tool
- Collaborate with the Consumer Marketing, Content Marketing, and Marketing Communications teams becoming an impactful part of Sony’s digital marketing efforts
8
Experience For Ariba Marketing Senior Specialist Resume
- Resources and Vendor Management – Independently manage program budgets/resources (owned, stakeholders’ and/or partner contributed) and vendors required to support program execution
- Influencer /Analysts support – Drive strategy/interaction with market stakeholders, e.g. analysts, press, and social media
- Infrastructure - Develop, promote, populate, and operate marketing infrastructures (incl. events, portals, tools, and services) to support ecosystem and routes communications and enablement
- Measure and Monitor – Expertly assess, analyze, and evaluate to optimize marketing strategies and provide impact information to SAP and partner stakeholders
- Support the requirements management process for use of technology and tools
- Support adherence to our financial and corporate policies and objectives
- Project management (small to medium-scale projects)
9
Experience For Digital Marketing Senior Specialist Resume
- Sales enablement/sales operations
- Theater Channel Sales
- Acts on Analysis
- General Business awareness and demand generation program execution– 1Target the SME audience by creating SME specific message (by LOB/Industry) . 2) Produce an integrated Digital Plan for SME Awareness and DG to maximise the impact in the consideration phase 3) Develop Industry relevant content for SME owners/business utilising digital and social channels for the entire SME cloud portfolio
List of Typical Skills For a Marketing Senior Specialist Resume
1
Skills For Channel Marketing Senior Specialist Resume
- Support effective marketing messaging across website, collateral, content marketing, webcasts, and proposal content
- Support effective marketing messaging across mediums, including website, collateral and proposal content
- Pursue and coordinate event, sponsorship, speaking and networking opportunities to create effective sales and marketing opportunities
- Pursue and coordinate sponsorship, speaking, tradeshow, event, and strategic alliance opportunities to create effective sales and marketing opportunities
- Collaborate with Marketing Manager and other sales and marketing colleagues to help manage client experience and other growth initiatives within the practice
2
Skills For Consumer Marketing Senior Specialist Resume
- Collaborate with other sales and marketing colleagues to help manage client experience and other growth initiatives within the practice
- Shows good, independent judgment, makes decisions, commits to a course of action with appropriate fact-based actions and has ability to influence others
- Working in a multi-national company and software sector
- Understanding of professional services industry
- Execute marketing communications to drive awareness and generate leads, including advertising, email marketing, digital marketing, and media relations
- Work internally with sales, marketing operations and product marketing to ensure relevant messaging and product positioning
3
Skills For Marketing Senior Specialist / Manager Resume
- Responsible for all aspects of planning, leading and executing all brand marketing and experiential activities for the brand
- Use CRM to execute marketing programs while managing activity tracking and mailing lists
- Support analysis and reporting of marketing results, including budget management
- Lead marketing reporting, internal communications, and SharePoint site development/ maintenance in collaboration with Marketing Manager
- Lead marketing reporting, internal communications, and SharePoint site management in collaboration with Marketing Manager
- Apply marketing approvals of customers’ marketing material as part of our franchise set-up
- Follow all marketing services processes, particularly with regards to time-reporting and results and vendors or other areas progress
- Robust Digital Marketing track record
4
Skills For Partner Marketing Senior Specialist Resume
- In a hands-on role managing programmatic campaigns at an agency, marketer, or DSP
- Execute day-to-day social media strategies for hospitality with assistance of Beaver Creek Marketing Specialist
- Engage Self and Others in Learning
- Create and manage programs from initial planning through onsite execution. 12-15 per quarter
- Ensure email capture at key customer journey interactions in order to build and maintain a growing list of subscribers
- Travel to firm’s key markets and attend marketing meetings/conferences as needed, approximately 20%
- Use CRM and other technology tools to execute marketing programs as well as analyze and report on results
5
Skills For Lamborghini Brand & Experiential Marketing Senior Specialist Resume
- Support marketing budget management
- Team player in a fast paced organization
- Positive, solution oriented approach
- Work and travel weekends and nights
- Maintain property extensive photography library
- Assist with content strategy for Beaver Creek Resort
- Competitively Drives Impactful Results
- Collaborate and Foster Teamwork
6
Skills For Hospitality Marketing Senior Specialist Resume
- Follow Through on Commitments and Promises
- Inspire and Energize Others
- Collaborate with GTM, Sales and channelsbb to identify and execute supplemental marketing campaigns to support objectives that are not being delivered by regional teams
- Participate in launch planning with Product Marketing and Channel GTM to identify campaigns and tactics to be delivered to DEPG specific channel partners
- Gather and report channel marketing demand generation metrics on a monthly basis. This requires working with regional BMO organizations to gather partner appropriate data
- Work with Product Marketing teams to identify their event strategy and determine opportunities for inclusion of channel specific messaging and presence and aligned with Channel GTM and Readiness leaders
- Marketing Agency; Digital Agency; Point of Purchase Print Suppliers and other business partners
- Work closely with the Channel Content Marketing role to ensure the delivery of content is coordinated with the appropriate marketing campaigns
- Manage the supplementary channel marketing budget in collaboration with the sales teams in support of the supplemental campaigns mentioned above
7
Skills For Regional Marketing Senior Specialist Resume
- Content creation – Working with cross-functional teams to create digital content, case studies and white paper programs in a cohesive manner
- Internal marketing – Manage the content that is developed for internal consumption
- Creative, highly motivated and results-oriented individual with a high energy level and passion for meeting the needs of Home Center customers
- Partner focused with a passion for creative solutions aligned with WBU’s needs
- Flexibility, adaptability, and willingness to travel occasionally
8
Skills For Ariba Marketing Senior Specialist Resume
- Events – Manage participation in tradeshows and internal conferences etc
- Build ‘Partner Digital Utility’, a platform to help SAP partners integrate digital and social media marketing plans in their campaigns from the MDF program
- Experience in B2B and B2C
- Proven ability to handle large volume of work and execute accurately and on-time
- Plan and execute webinars on SAP’s always on webinar engagement platform, ‘SAP Discover’
- Manage supplier and customer relationships and act as a liaison between teams to drive and lead business results, gain alignment and execute impactful strategies
- Experience working with InDesign, Illustrator
- Act as a marketing liaison into the Southeast sales teams (Mid-Market and General Business), including the representation and strategic position of key executive programs, marketing programs and partner marketing activities
9
Skills For Digital Marketing Senior Specialist Resume
- Collaborate and partner with sales leadership to ensure clear communication and support on programs
- Utilize Salesforce to set up, measure, track and manage program nominations, campaigns and pipeline impact
- Track costs to stay within specified budgets for key cost areas
- Travel as needed to support on-site execution and management of events
- Act as a marketing liaison into the HLS and Retail vertical sales teams including the representation and strategic position of key executive programs, Industry programs, corporate marketing programs and partner marketing activities
10
Skills For E-mail Marketing Senior Specialist Resume
- Strong ability to assess challenges, think critically, and identify creative solutions
- Collaborate and partner with sales leadership to ensure clear, frequent communication and support on programs
- Collaborate with other members of the Field Marketing team (Enterprise market directors, Commercial market directors, Industry teams, Executive Programs and Sports Marketing)
- Create and manage programs from initial planning through onsite execution - 12-15 per quarter
- Work and achieve results — with minimal supervision — in an intense, fast-paced, virtual team environment
- Attention to detail and ability to create deliverables presentable to firm leadership
- Support the execution of our firm’s Public Relations and Analyst Relations programs
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