Search Marketing Specialist Resume Sample
Kyla Bogan
382 Demetris Plains,
Los Angeles,
CA
+1 (555) 696 3490
Work Experience
Search Marketing Specialist
06/2017
-
PRESENT
Boston, MA
- Coordinate Search channel’s day-to-day trafficking, test execution, optimization and troubleshooting to ensure all conversions are tracked
- Create strategic plan and continually test eCommerce marketing initiatives to meet revenue goals and deliver on key business outcomes
- Monitor and improve key drivers influencing online sales: traffic channels, conversion rate, phone calls, email campaigns and more
- Manage remarketing/retargeting display banner ads
- Maintain keyword portfolio, bid strategy and bid optimization based on conversion and targeting performance
- Lead conversion rate optimization including A/B testing, copy optimization and segmentation
- Promote continued innovation in the online space by staying current with new advances in search engine marketing, video marketing, and the digital marketing space
Paid Search Marketing Specialist
07/2013
-
03/2017
New York, NY
- Work closely with content team to create compelling ecommerce content that drives organic search and aligns with the brand
- Partner with Digital eCommerce business managers to collaborate on website and promotion optimization
- Pull campaign performance reports and collaborate with Business Analyst group to analyze and optimize the volume, behavior and cost efficiency of individual campaigns within channels
- Work with Business Analysts to set monthly PPC campaign targets by channel and university program
- Experience implementing innovative tactics in account segmentation, quality score optimization, account automation, bid optimization, keyword expansion and/or copywriting
- Good interpersonal, communication and relationship building skills with the ability to be assertive, diplomatic and tactful with a diverse population group
- Detail oriented, systematic and organized
- Strong ability to multi-task and still meet deadlines
Search Marketing Specialist Associate
06/2009
-
02/2013
Boston, MA
- Working knowledge Microsoft Excel, Word & PowerPoint applications
- 1 – 2 years of account management experience in online advertising or direct marketing
- Launching new programs and ensuring keyword freshness with respect to the current catalog
- Testing and optimizing settings within the automated system
- Continuous improvements in performance through elasticity tests
- Creating a roadmap of initiatives to enable the defined strategic objectives
- Working closely with search engine vendors (Google, Bing, Yahoo!) to understand their roadmaps and assess opportunities in relation to Amazon
- Demonstrate behaviors consistent with the Company’s Vision, Mission, and Values in all interactions with customers, co-workers and suppliers
Education
Southern New Hampshire University - Nashua Campus
2003 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Excellent online marketing copywriting skills including experience writing keyword optimized web copy and metadata
- Excellent organizational skills and multi-tasking ability
- Excellent phone etiquette and outstanding customer service skills
- Strong quantitative and analytical skills, with the ability to problem solve
- Strong computer skills (MS Excel, Word, PowerPoint)
- Strong analytical skills: ability to gather, analyse, summarize, and present data
- Strong project management, interpersonal and organizational skills
How to write Search Marketing Specialist Resume
Search Marketing Specialist role is responsible for research, reporting, marketing, digital, messaging, automation, analytical, copywriting, metadata, etiquette.
To write great resume for search marketing specialist job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Search Marketing Specialist Resume
The section contact information is important in your search marketing specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Search Marketing Specialist Resume
The section work experience is an essential part of your search marketing specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous search marketing specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular search marketing specialist position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Search Marketing Specialist resume experience can include:
- Strong knowledge of digital marketing strategies and experience measuring success of SEM / PPC and SEO campaigns efforts
- Testing multiple creative ads and landing pages in order to identify the most effective ad placements and messaging
- Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Moz
- Managing search engine marketing experience
- 1 – 3 years’ experience in developing and optimizing paid search campaigns
- Earch marketing experience
Education on a Search Marketing Specialist Resume
Make sure to make education a priority on your search marketing specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your search marketing specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Search Marketing Specialist Resume
When listing skills on your search marketing specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical search marketing specialist skills:
- Experience analyzing and reporting on campaign effectiveness
- Set daily priorities and adapt to changing priorities
- Expert problem-solving skills with a passion for data driven results
- Advanced MSFT Office skills
- Attention to detail and able to effectively multi-task in a deadline driven atmosphere
- Testing multiple keywords, creative ads and landing pages in order to identify the most effective ad placements and messaging
List of Typical Experience For a Search Marketing Specialist Resume
1
Experience For Paid Search Marketing Specialist Resume
- Ensure that all website properties are optimized to attract and engage those visitors that closely match the agreed profile of the target audience
- Advises respective stakeholders of the impact that technical structure, design, content, information architecture, branding, performance, functionality have on SEO
- Manage reporting on performance indicators for SEO that everyone understands and show progress toward overall marketing and business objectives
- Stay current with industry best practices and search engine technologies
- Quickly and clearly examines algorithm changes, opportunities and best practice solutions that are applicable to site properties
- Evaluate websites from an SEO technical visibility perspective and recommend changes to improve search engine exposure
2
Experience For Senior Search Marketing Specialist Resume
- Bid management (manual and via 3rd party tools) to manipulate ad placement for optimal performance
- Measure and report performance for all campaigns, tests and initiatives
- Identify trends and insights, optimize spend and performance based on these findings
- Other initiatives/projects as needed
- Handle internal production of paid search and YouTube campaigns
- Support coordination on the development, execution and optimization of paid search campaigns
3
Experience For Search Marketing Specialist Associate Resume
- Complete daily account management across search platforms for a variety of business lines
- Adjust bid modifiers to segments based on performance, such as devices, locations and audiences
- Aid in the organization of media plans tailored to strategy, budget and goal
- Monitor the competitive landscape to identify threats to and opportunities for future growth
- Provide performance insights to product/channel managers at segment/target level
4
Experience For Local Search Marketing Specialist Resume
- Measure daily run rates, monthly accruals and yearly forecasts by campaign and vendor
- Maintain relationships with product/channel managers, agency partners and external account managers
- Attend meetings in the absence of the Senior Paid Search Manager and be accountable for timely follow ups
- Advanced in AdWords, BingAds and DoubleClick Search
- Analyze/interpret data, and provide insightful summaries
- Knowledge of Google Analytics and Webmaster tools
5
Experience For Marketing Specialist, Paid Search Resume
- Build and continuously enhance site SEO to improve natural search rankings and increase organic search visibility
- Perform continuous improvement of our site's technical SEO and conduct regular audits
- Monitor PPC campaigns and manage the paid search accounts as needed
- Conduct keyword research to guide content teams and uncover content opportunities
- Manage SEO agency
List of Typical Skills For a Search Marketing Specialist Resume
1
Skills For Paid Search Marketing Specialist Resume
- Earch marketing experience
- Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI’s
- Generally requires some experience in the following areas
- Experience managing paid social campaigns in Facebook
- Earch marketing or comparable digital experience
- Experience with marketing automation software such as Pardot is an advantage
- Experience in search engine optimization at a dedicated digital consulting firm or in an in-house SEO position
- Working experience with standard web analytics tools such as Google Analytics, Omniture and other SEO tools
- Hands-on Adwords experience including creation and management of campaigns
2
Skills For Senior Search Marketing Specialist Resume
- Paid search marketing experience
- Experience working cross-functionally with other teams, internally and externally
- Experience in working with multiple complicated sites
- Organized self-starter with ability to handle multiple concurrent projects and prioritize for maximum impact
- Consolidate A/B test results and campaign learnings in a presentable template
3
Skills For Search Marketing Specialist Associate Resume
- Skilled in Microsoft Excel, PowerPoint and Word
- Earch Engine Optimization experience
- Working with Product Marketing Leads and SEM Regional Manager to build strategy, roadmap and testing plan
- Planning and developing search marketing recommendations
- Understanding of Google analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Understanding of URL parameters to ensure accurate tracking and reporting
- Contributing to other digital marketing channels as needed
- Managing relationships with advertising agency, search platforms and tools vendors
- Managing relationships with market leader, search platform and tool vendors
4
Skills For Local Search Marketing Specialist Resume
- Understanding of web design, development and management processes. Practical knowledge of XHTML is an advantage
- Managing an expansive keyword portfolio on multiple search engine platforms
- Driving customer acquisitions and revenue via paid search engine keyword placements
- Understanding of HTML, CSS, JavaScript
- Well versed in developing content strategies, link building outreach, local listing management, reading and editing HTML
- Detailed understanding of SEO structuring, schema markup, search engine ranking factors, algorithms, and information retrieval principles and philosophies
- Account budgeting, pacing and forecasting
- Proficient in Excel and comfortable creating and using pivot tables
5
Skills For Marketing Specialist, Paid Search Resume
- Highly analytical and comfortable analyzing and translating data from web analytics tools into actionable SEM and display strategies
- Manage multiple projects while maintaining attention to detail and meeting deadlines
- Advanced knowledge of search engine interfaces including Google adWords, Bing, and Yahoo! Gemini
- Thorough knowledge of Search Engine Advertising including campaign creation and optimization
- Thorough knowledge of Search Engine Optimization including on-page optimization and link building techniques
- Work with third party partners to manage and optimize paid search, retargeting, outreach, and geo fencing campaigns
6
Skills For Marketing Specialist, Search Resume
- Perform keyword research for new and existing campaigns, applying device and location filters
- Support the implementation for A/B testing of ad copy and landing pages
- Manage the financial planning, tracking and analysis of returns from SEO initiatives as well as PPC campaign data
- Digital marketing for lead generation, channels, sources, best practices and KPI’s
- Proficiency with Google Adwords, Bing AdCenter and Yahoo Gemini
- Strives and performs at a consistently high level in a demanding, fast-paced environment and display a can do attitude at all time
- Create, manage and distribute data and insights via regular and ad-hoc reporting on the health of company websites to appropriate stakeholders
- Measurable examples of success in link building and search engine optimization
- Analyze search query reports and apply exclusion/fencing tactics regularly
7
Skills For Search Marketing Specialist Resume
- Assist in the maintenance and monitoring of budget caps, auction insights, impression share and quality score
- QA campaign settings, keyword diagnosis, user journey and tracking implementations
- Draft creative for text ads, extensions and landing pages based on campaign goals and user journey
- Collaborate with the Legal and Compliance to ensure all paid search marketing campaigns are in compliance
- Participate in the development of marketing strategies to maximize opportunity based on learnings
- Knowledge of both agency and in-house paid search marketing practices
8
Skills For Paid Search Marketing Specialist Resume
- Manage all aspects of SEM campaigns in Google, Bing and Yahoo
- Helps to prepare reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels
- Maintain and manage all aspects of the web site SEO related field content using our CMS and ensure overall quality, accuracy and relevancy of the website
- Review technical SEO issues and implement link building campaigns
- Manage the placement of relevant content on external PR websites, including news sites, industry and business association sites
- Basic Understanding HTML
- Able to generate ideas and solve problems independently and consistent with Amazon’s core principles and position in the market segment
- Master’s in Business Administration (MBA)
9
Skills For Senior Search Marketing Specialist Resume
- Expert knowledge of digital marketing tools, including, but not limited to: Google AdWords with Search, Display, and Video. Bing Ads, Google Tag Manager, Google Analytics, and Facebook
- Experience managing display campaigns on the Google Display Network, including retargeting and prospecting
- Hands-on management of paid search campaigns in Google AdWords and Bing Ads, either in an agency or in-house environment
- Proactive with a high sense of urgency and not afraid to try new things!
- Desire to research and test new opportunities in the search landscape
- Isn’t afraid to roll up your sleeves and dive into the campaigns for learnings
- Fluent in English French, Italian, Arabic & Turkish, and/or German
- Keyword research and optimization
- Quickly understand basic knowledge of local search engine optimization
10
Skills For Search Marketing Specialist Associate Resume
- Analytical and detail oriented (a natural project manager)
- Google Certification (Fundamentals), Analytics and Adwords Certification
- Direct management of PPC channels as well as contextual, direct media buys
- Assist with identifying content opportunities that have the most impact on serving prospects, customers and search engines. Evaluate the health of the websites by performing audits to address issues, errors and identify onsite-SEO opportunities
- Schedule the production, optimization and promotion of new content with the objective of driving organic search traffic, consumer loyalty and advocacy
- Gather, structure and analyze web analytics data to offer insights that drive the optimization of website performance and evaluate success of online marketing initiatives
- Develops long-term roadmaps and customer focused SEO strategies to achieve business objectives. Define, prioritize, and manage the execution of key SEO tactical initiatives
- Develop protocols and standards that ensure content is optimized across all platforms and user experiences
- Perform keyword research and develop keyword strategies
Related to Search Marketing Specialist Resume Samples
Marketing & Engagement Resume Sample
Work Experience
• Demonstrates the company’s core and growth values in performance of all job functions
• Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully ...
Professional Skills
• Analytical, creative, and organised with s...
• Exceptional project management skills and ...
• Strong leadership and organizational skill...
Marketing Operations Specialist Resume Sample
Work Experience
• Thorough understanding of the organization’s overall goals to allow for facilitation of prioritization across multiple brands and business units
• Marketo and Salesforce experience required
• Experience in a sales or marketing operations role with a particular focus in demand...
Professional Skills
• Demonstrate adaptive skills and problem so...
• Excellent customer facing skills with expe...
• Strong organizational skills, attention to...
Search Engine Marketing Resume Sample
Work Experience
• Keeps categories updated and division of products relevant
• Maintains and monitors keyword bids, account for daily and monthly budget caps, impression share, quality score and other important account metrics
• Manages and maintains updates for large keyword lists
...
Professional Skills
• Demonstrate strong analytical skills in me...
• Strong written skills and experience writi...
• Strong multitasking, prioritization, and o...
Marketing & Advertising Resume Sample
Work Experience
• Related experience including brand, marketing, advertising and communication principles and practices in a multi-media environment, including thorough knowledge of media (both traditional and emerging)
• Strong business acumen with the ability to translate business goals into marketing, advertising...
Professional Skills
• Strong strategic planning skills and prove...
• Strong planning skills and proven experien...
• Strong leadership qualities and sound judg...
Senior Digital Marketing Resume Sample
Work Experience
• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials
• Planning, development and execution of Corporate and national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, ...
Professional Skills
• Clear and effective written and verbal com...
• Strong numerical and analytical skills wit...
• Strong Excel skills, experience with manag...
Specialist Digital Marketing Resume Sample
Work Experience
• Experience managing large-scale, high-volume paid search campaigns for well-established online company, preferably in a lead gen capacity
• Experience with Google Analytics, specifically how it can be leveraged to inform SEM decisions
• Experience being involved in CRO projec...
Professional Skills
• Proven experience in project management; s...
• Strong written and verbal communication sk...
• Demonstrated ability to work well with mul...