Marketing Operations Specialist Resume Sample
Vada Schmeler
70210 Alvena Mill,
Detroit,
MI
+1 (555) 782 2915
Work Experience
Marketing Operations Specialist
02/2018
-
PRESENT
Chicago, IL
- Thorough understanding of the organization’s overall goals to allow for facilitation of prioritization across multiple brands and business units
- Marketo and Salesforce experience required
- Experience in a sales or marketing operations role with a particular focus in demand generation
- Support the team through all aspects of quarterly and annual planning
- Manage all aspects of quarterly Markets summits for marketing team
- Develop and maintain the team calendar reflecting key initiatives, campaign and team meetings
- Monitor and ensure full executional accountability on the part of all team
- Organize and manage weekly/monthly team meetings, ensuring clear agendas and that owners and action items are all established and tracked over time
- Coordinate project priorities and budgets with Managers to ensure adequate tools and content
Senior Marketing Operations Specialist
01/2015
-
01/2018
Phoenix, AZ
- Develop and maintain an executive-level report out, ensuring the team has a current view of the team’s business, tools, budget allocation and else
- Establish and maintain relationships at all levels needed to guarantee the executions
- Organize and interface with China expense team
- Develop new and / or enhance existent processes and tools to support Marketing Teams to deliver Campaigns within the available budget, ROI analysis and accurate report out
- Manage all aspects of quarterly Markets summits for marketing team – excel files, reports, Lenovo’s internal and external tools
- Monitor and ensure full execution accountability on the part of all team
- Coordinate project priorities and budgets with Managers to ensure adequate tools
- Develop and maintain an executive-level report out and presentations, ensuring the team has a current view of the team’s business, tools, budget allocation and else
- Work with clients and KBM Group personnel to understand client’s marketing strategy
Technical Marketing Operations Specialist
08/2010
-
11/2014
Philadelphia, PA
- Use software tools to build and execute multi-channel campaigns by following established processes
- Understand campaign and reporting best practices, and recommend these practices to clients and KBM personnel when appropriate
- Troubleshoot and resolve problems or issues with campaign and/or reporting software used by KBM personnel and/or clients
- Assist with front-end development of new systems as needed
- Create and promote best practice in lead-generation programs, lead scoring, CRM integration and automated communications programs
- Own, and drive repeatable lead nurturing programs to move prospects through the marketing and sales pipeline as well as drive user activity among those who have come in through the Company's community site
- Build data integration and management templates using marketing automation tools; manage the implementation of tactical tasks associated with personalized landing pages, lead capture forms, advanced dynamic content in email campaigns and lead scoring rules
- Extract data and key learning from analytics in order to recommend improvements to our lead-generation and nurturing programs
Education
California Miramar University
2005 - 2009
Bachelor's Degree in Marketing
Professional Skills
- Demonstrate adaptive skills and problem solving capability – business, process, data analytics and people skills
- Excellent customer facing skills with experience presenting to and achieving buy-in from business and marketing stakeholders
- Strong organizational skills, attention to detail and ability to prioritize workload
- Strong communication skills - ability to communicate effectively across teams
- Strong analytical skills including tracking, reporting, and analyzing results demonstrating ROI across campaigns and goals
- Excellent communication, writing and copyediting skills
- Quantitative and qualitative problem-solving skills with strong drive for results
How to write Marketing Operations Specialist Resume
Marketing Operations Specialist role is responsible for analytical, interpersonal, business, marketing, presentation, excel, organizational, reporting, creative, analytics.
To write great resume for marketing operations specialist job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Operations Specialist Resume
The section contact information is important in your marketing operations specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Operations Specialist Resume
The section work experience is an essential part of your marketing operations specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing operations specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing operations specialist position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Operations Specialist resume experience can include:
- Proven communications and marketing experience including experience of developing successful marketing and communication strategies
- Demonstrated project planning skills with capability to identify and align integrated processes across marketing and sales
- Good organization and time management skills with the ability to manage multiple projects simultaneously while being flexible to shift based on business needs
- Excellent listening, interpersonal, and verbal/written communications skills
- Strong project management skills, including the ability to manage your own projects from ideation through execution
- Strong presentation skills with a focus on articulating logistical rationale
Education on a Marketing Operations Specialist Resume
Make sure to make education a priority on your marketing operations specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing operations specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Operations Specialist Resume
When listing skills on your marketing operations specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing operations specialist skills:
- Strong relationship building skills and the ability to work with multiple team members across departments in a collaborative and professional way
- High level of initiative and strong problem solving skills
- Organize and prioritize work demands effectively in order to complete all responsibilities
- Good communication skills, in both verbal and written English, with ability to translate technical concepts to business users
- Strong interpersonal skills and ability to work both independently and as part of a team
- Strong planning, coordination, and execution skills
List of Typical Experience For a Marketing Operations Specialist Resume
1
Experience For Senior Marketing Operations Specialist Resume
- Able to juggle multiple priorities at once. Solid project management skills, deadline orientation, and a "get it done" attitude
- Sound judgment and strong interpersonal skills
- Strong interpersonal and communication skills to inform and influence others without formal authority and lead cross-functional projects
- Effective time management skills and the ability to juggle multiple projects
- Excellent computer skills and exposure to MS Office (Word, Excel, Access, Outlook)
- Good interpersonal skills and collaborative work ethic
- Excellent communication skills; highly motivated
- Familiarity with online marketing activities such as building landing pages (using a template - no web developer skills necessary)
- Previous experience in an environment managing multiple tasks and prioritizing projects/tasks
2
Experience For Associate Marketing Operations Specialist Resume
- Exceptional analytical and technical skills, with a passion for marketing campaign analytics
- Problem solving skills and ability to work independently with clients
- Intermediate PowerPoint, Word and Excel skills
- Proven experience in a high-volume production environment
- Strong ability to prioritize tasks and request, and manage time accordingly
- High energy self-starter with proven ability to manage multiple projects, prioritize appropriately and meet deadlines in a fast-paced environment
- Work both independently and collaborate effectively with team colleagues
- Working on multiple, concurrent tasks and adapting to shifting priorities, demands, and timelines through analytical and problem-solving capabilities
- Creating marketing assets in support of special projects and measuring and reporting on the effectiveness of those activities
3
Experience For Technical Marketing Operations Specialist Resume
- Providing support for ad-hoc projects to deliver enhanced education user experiences, enhance the marketable universe and ensure agile GTM execution
- Leverage Salesforce and Marketo to provide ongoing metrics in support of marketing campaign effectiveness
- Communicates proactively to all stakeholders, managing expectations, timelines and logistics while maintaining excellent follow through and professionalism
- Experience with Email Marketing Tools (Exact Target, Marketo, Pardot, Eloqua)
- Hands-on experience as a power user of Eloqua (or similar marketing automation tools such as Marketo, Pardot or Hubspot)
- Experience in marketing or analytics
- Experience with marketing automation platforms such as Pardot, Marketo, Eloqua, Hubspot, etc
- Experience working in a corporate support, logistics, or operations capacity
- Marketing experience in office environment
4
Experience For Lead Marketing Operations Specialist Resume
- Experience working with databases and segmentation
- Experience using project management tools (Huddle, Workfront, Asana, Jira, etc)
- Experience with metrics reporting and analysis required
- Experience working with Marketo and SFDC
- Self-motivated with ability to prioritize and manage competing demands in fast paced environment
- Excellence in organization and planning. Plans, organizes and schedules in an efficient, productive manner. Focuses on key priorities
5
Experience For Intern, Marketing Operations Specialist Resume
- Experience in Marketing Technology and Operations
- Demonstrated knowledge of a marketing automation platform, preferably HubSpot
- Experience working in cross-functional teams towards common goals
- Familiarity with Marketing Automation tools and/or CRM systems (Eloqua, Marketo, AEM - Adobe Experience Manager)
- Experience managing campaigns
- Experience managing process optimization
6
Experience For Onsite Marketing Operations Specialist Resume
- Experience in Marketing for an agency or large sized business
- Salesforce experience, Salesforce reporting and dashboard
- Experience working in an ad agency
- In-depth marketing automation experience with Eloqua administration or implementation
- Develop and document business processes and workflows to improve overall organizational efficiency and effectiveness
- Experience with Digital Asset Management (DAM) tools (WebDAM, Workfront DAM)
7
Experience For Product Marketing Operations Specialist Resume
- Manage several tasks at once and prioritize requests from multiple team members
- Google Analytics, Adwords experience
- Detail-oriented, excellent communication (written, verbal, presentation), ability to thrive in a fast-paced environment
- Work closely with the design and content teams to build effective email campaigns
- Report and analyze key performance metrics on campaign effectiveness and provide suggestions for optimizations
- Experience in at marketing manager/specialist level for within the chemistry/life science market or similar products and technology
- Experience in marketing operations, demand generation and/or campaign management
- Act as a project manager for questions on campaign priorities, responsibilities, resources, best practice and timing
- A strong commitment to teamwork
8
Experience For Marketing & Operations Specialist Resume
- Results tracking - demonstrated ability to gather and compare data from various sources to report on results and implications
- Experience in a marketing or sales operations environment
- Inventory, consolidate and recommend the best way to go to market with our contacts in our existing database
- Track and report on ROI of marketing activities to ensure effectiveness and continued investment
- Progressive career experience and hands-on execution in marketing automation / operations / analytics
- Strong attention to detail and the ability to meet tight deadlines
- Utilize quality standards and ensure proper analyst/testing requirements of campaigns prior to launch
- Data migration/data integration experience
9
Experience For Chevrolet Global Marketing Operations Specialist Resume
- Work experience in data analytics
- Experience with data visualization tools such as Tableau, Qlik, PowerBI, Domo, etc
- Validate and process invoices and other vendor payments
- Experience and familiarity with Yelp’s website and mobile apps
- Experience with Adobe Photoshop and Dreamweaver
10
Experience For Direct Marketing Operations Specialist Resume
- Proven ability to manage relationships, problem solve collaboratively and drive process
- Experience working within a marketing database, e.g. custom segments
- Experience with Social Media Management Tools and Listening Tools
- Extremely organized and detail-oriented with proven project management abilities
- Experience with Marketo and CRM (SFDC)
- Experience with marketing and advertising agencies desired
List of Typical Skills For a Marketing Operations Specialist Resume
1
Skills For Senior Marketing Operations Specialist Resume
- Adaptability to changing priorities, together with a keen willingness to improve and learn new skills, tools and systems
- Strong technical skills and high computer literacy
- Excellent written and verbal/presentation skills
- Strong people, time and project management skills
- Good interpersonal skills with the ability to work with people from different cultures, disciplines and personalities
2
Skills For Associate Marketing Operations Specialist Resume
- Good communication skills, both written and verbal, English essential
- Strong follow-up skills to get things done
- Excellent written and verbal communication skills with fluency in creative terminology
- Good spoken and written language skills in English, French and Dutch
- Proficient project management skills and experiences
- Strong computer skills (iContact and WordPress, as well as Microsoft Office applications such as Outlook, Word, Excel, PowerPoint)
- Possess strong analytical skills and attention to detail; use our data to optimize and deliver on overall company goals and metrics
- Excellent critical thinking skills to support sound business recommendations
3
Skills For Technical Marketing Operations Specialist Resume
- Outstanding written and verbal communication skills, particularly as it relates to interfacing with clients
- Strong experience in data analysis in one of the following area: Marketing, Product Leadership, Commercial or Pricing, Strategic sourcing within O&G
- Maintain and monitor email production and deployment calendars, ensuring that we’re communicating regularly and effectively with our reading audiences
- Expert skills in aggregating and interpreting data
- Sharp copywriting and editing skills, especially for email subject lines
- Superior organizational, critical thinking and problem solving skills
- Marketing operations experience - Experience in developing reports/dashboards on demand generation performance
- Proven experience in modelling and writing specifications
- Project and/or program management experience; demonstrated expertise in creating and maintaining project deliverables
4
Skills For Lead Marketing Operations Specialist Resume
- Demonstrated experience in managing issues, scope, and quality while bring projects to successful completion
- Strong desire to tracking responses of activity to evaluate the effectiveness of communications and offering advice and guidance on optimization
- Innovative thinker, creative problem solver and effectively manage multiple ongoing assignments in a fast paced, fluid environment
- Proficient PC skills including Word, Excel, PowerPoint, Visio and Outlook
- Considerable and proven experience partnering with sales teams
- Salesforce.com reporting and dashboard skills desired
- Experience with marketing operations management/project management workflow systems, IE: SAS or Oracle Database experience
5
Skills For Intern, Marketing Operations Specialist Resume
- Strong attention to detail, highly organized with the ability to adapt quickly to changing priorities
- Grow skills in emerging technologies/industry trends and apply to operations and activities
- Demonstrated project management experience and exposure to modern tools such as Wrike, Basecamp, Trello etc
- Prior experience with marketing automation/email platform tools (e.g., Adobe Campaign, Marketo, Eloqua, Pardot, etc.)
- Proven experience as a team administration
- Interact effectively with senior management, supervisors, peers and clients, internally and externally
- We are looking for someone with 3-5 years demonstrated experience in marketing program development and execution
- Effectively document and communicate processes
- Effectively identify and address dependencies across work streams
6
Skills For Onsite Marketing Operations Specialist Resume
- Generates reports on sent emails, open rates, cloud marked emails, and effectively recommends actions to management
- English communication skills to conduct business with customers and internal team members
- Resourcefulness and organizational skills
- Educates others on how to most effectively and efficiently comply with LAR process
- Prior experience with email tools (Cheetah Digital) and programming HTML for email campaigns
- Marketing Account Management experience (client-facing)
- Building out KPI’s and various metrics that support priorities
- Looking for people with some hands on experience with Sales Force operations/administration (not development)
- Experience in the following fields: loyalty marketing, partnership marketing, gaming industry, marketing, hospitality, or related field
7
Skills For Product Marketing Operations Specialist Resume
- Experience in the following fields: loyalty marketing, partnership marketing, gaming industry, marketing, hospitality, or related field
- Proven success building B2B marketing funnels, scaling profitable demand, optimizing lead handoff processes, and exceeding ROI targets
- Internal project management and coordination between multiple marketing and non-marketing stakeholders, prioritizing and escalating as warranted
- Experience in a marketing or communications role, especially in email marketing and/or marketing operations and marketing automation
- Enjoy the testing process; be experienced in executing and analyzing the results of your A/B and multivariate tests to maximize response rates
8
Skills For Marketing & Operations Specialist Resume
- Experience performing audits, summarizing audit findings, digital content reviews and/or marketing communication review
- Serve as the team’s HubSpot expert, working with the marketing team and other internal stakeholders to deliver highly effective marketing campaigns
- Experience establishing SLA’s with sales teams that support marketing and sales alignment to optimize the sales funnel
- Basic understanding of marketing concepts and/or industry experience in a vertical market applicable to KBM Group clients
- Experience working with a Marketing Automation Platform (Eloqua, Pardot, Marketo, etc.)
9
Skills For Chevrolet Global Marketing Operations Specialist Resume
- Experience working with CRMs, such as Salesforce Marketing Cloud
- Experience using the Microsoft Office suite (including Excel and PowerPoint) and Salesforce
- Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools such as MS SharePoint and Teamwork
- Advanced experience using MS Office applications including Word, Excel and PowerPoint required
- Experience with email marketing and landing page development
- Experience in tracking and planning projects
10
Skills For Direct Marketing Operations Specialist Resume
- Experience with Salesforce.com reporting and dashboarding
- Marketing operations experience – focusing on data and analytics
- Effective problem solving and decision-making ability
- Manage and drive enhancements to our marketing technology stack to advance marketing effectiveness and operational efficiencies
- Experience with using and managing CRM systems
- Strong understanding of the B2B marketing space
List of Typical Responsibilities For a Marketing Operations Specialist Resume
1
Responsibilities For Senior Marketing Operations Specialist Resume
- Detail orientated with excellent organization, project and time management skills
- Experience building reporting & dashboards in SFDC
- Experience with Salesforce.com including reporting, custom objects, workflows, assignment rules, field dependencies
- Has a solid understanding of common digital tools and techniques including HTML/CSS
- Experience with Marketing Automation Platforms such as; Eloqua, Marketo
- Proven success driving program excellence across large teams
- Strong initiative, and proactive problem solving capabilities
- Well organized, self-driven who is committed to detail and excellence and has experience driving internal processes
2
Responsibilities For Associate Marketing Operations Specialist Resume
- Organizing, drafting and maintaining a knowledge base for the Marketing Department, as well as a significant amount of internal documentation
- Working with Product Management on development of internal tools, providing feedback from the team and reporting on bugs
- Tracking key team metrics, and assisting with reporting
- Building and maintaining training LMS resource
- Investigating and resolving problems or issues with data flow
3
Responsibilities For Technical Marketing Operations Specialist Resume
- Providing technical & product support for a remote team
- Scaling communication of best practices and procedures to a remote team
- Streamlining internal communications within and across departments
- Managing high volume of team correspondence
- Understanding of creative and campaign process
4
Responsibilities For Lead Marketing Operations Specialist Resume
- Importing person level data into the Informatica Marketo Marketing Automation platform. This includes
- Marketing digital asset management, including image files and PDF organization and tagging
- Marketing copywriting and editorial support as needed
- Ensuring compliance with Blackbaud’s Corporate Style Guide
- Reporting and analytics support as needed
- Acting as a champion for our project management system within the company
- Working well in a fast-paced, high-touch environment
5
Responsibilities For Intern, Marketing Operations Specialist Resume
- Documenting and help keeping our internal knowledge base documentation up-to-date
- Supports LOCs and BUs in implementing and utilizing the Global Marketing Operations Processes
- Act as a point of contact between Sales and Marketing in the planning, execution, optimization, and analysis of marketing activities
- Deep understanding of marketing automation strategies and testing methodologies
- Plan, design, test and execute marketing campaigns using email, digital ads and landing pages
- Participate in project planning, scheduling and coordination to ensure timely completion of marketing tasks
- Develop, monitor, test, and optimize lead nurturing programs in marketing automation platform
- Create campaign assets, including emails, forms, landing pages, etc
- Proficiency with HTML and CSS as it relates to email and landing page creation as well as other Marketo specific HTML coding best practices
6
Responsibilities For Onsite Marketing Operations Specialist Resume
- Plan, estimate, and control project costs, including resource planning, to ensure project is delivered on time and within budget
- Manage internal print and marketing operations budget, assist with cost saving measures
- Collect and review email tracking data and conduct A/B testing to ensure emails are optimize for best results
- Work closely with Marketing programs team members worldwide in the management of shared sales, marketing, and CRM data
- Process Gold Support fleet quotes by creating new Oracle models and pricing
- Assist with collecting monthly metrics and completing analysis
7
Responsibilities For Product Marketing Operations Specialist Resume
- Manage technical aspects of key marketing systems (marketing automation)
- Document existing processes and communicate improvements to enhance marketing productivity
- Proficiency in marketing automation systems (e.g. Marketo, Pardot, Eloqua, etc.) and integrating those systems with other technologies
- Improve data integrity through data cleansing, list segmentation, data alignment and implementing process and workflow improvements
- Collaborate as part of a team and also work independently, including integrating diverse feedback from various stakeholder
- Manages and executes the Legal and Regulatory (LAR) process across NM franchises for marketing, setting new standards for efficiency and compliance
- Represents the division on corporate task forces or project teams relating to marketing operations
8
Responsibilities For Marketing & Operations Specialist Resume
- Manage database hygiene and optimization; develop/execute strategy for monitoring and improving gaps in data health and Marketo performance
- Recommend best practices surrounding emails, including segmentation, CAN-SPAM and online privacy
- Well-rounded strategist in email marketing with current knowledge of industry best practices, including CAN-SPAM compliance
- Collaborate with various Marketing groups to manage marketing budget or program
- Provide weekly, monthly and quarterly reporting of marketing campaign results to support business performance improvement
- Develops global processes and procedures to support Global Marketing operations
- Support production of product marketing materials, (i.e., Fact Cards production for the firm’s various investment product lines.)
- Handle production process for the firm’s regulatory materials including prospectuses, annual reports and semi-annuals including the processing of related compliance jobs
9
Responsibilities For Chevrolet Global Marketing Operations Specialist Resume
- Schedule marketing/creative kick off meetings / recurring ‘new projects’ meeting to review current status report/outstanding items for live projects
- Support the marketing and sales process through data entry of leads/prospects into the firm’s CRM system and cleaning of campaign email and mailing lists
- Act as liaison between category team and all other marketing functions (e.g. Fitness Marketing, Communication, E-Com) to implement integrated GTM strategies to drive operational alignment of all adidas & Reebok marketing functions
- Responsible for liaising with Global counterparts to ensure consistency of information across all deliverables from GMM for adidas & Reebok category & communication teams, whilst ensuring market relevance. Ensure to deliver on time in order to maximize sell-in and end to end synergies
- QA personal and others’ Eloqua work and be the “last reviewer” prior to batching in Eloqua
- 3+ Experience in Marketing Operations
10
Responsibilities For Direct Marketing Operations Specialist Resume
- Be comfortable with data capture, segmentation, data builds and extractions from various data sources, understanding complex data flows
- Product Improvement. Actively search for new features, training, and policies which could improve a loan officer’s performance in the lead programs
- Quickly implement projects involving diverse & complex data relationships
- Promote best practices for marketing operations processes through execution of day-to-day tasks
- CAMPAIGNS Operations: plan, program, execute monitor, measure and optimize marketing campaigns
- Build infrastructure and oversee governance of the Marketo instance including campaigns, programs, drip & nurture programs and customer communications
- Troubleshoot and QA campaigns, workflows, data issues and other key marketing operations functions
- Write purchase requisitions, process invoices and team with procurement and accounting departments
- Lead the promotion fulfillment process working with customers, sales and product management
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