Marketing Operations Resume Sample
Gerard O'Reilly
9226 Schmeler Coves,
Chicago,
IL
+1 (555) 708 8699
Work Experience
Director of Marketing Operations
12/2017
-
PRESENT
Boston, MA
- Create the Seasonal Go To Market (GTM) Calendar
- Lead and influence teams to ensure compliance of the Seasonal GTM Process
- Manage relationships between Central America & Caribbean (CAC) and Colombia
- Consolidate the Go To Market plans and distribute them to the right contacts in the countries
- Create feedback templates such as Commercial Input Forms
- Coordinate regional and local events, from Kick off to Pre-Sales, with internal clients and external vendors
- Create the online catalogs, coordinating with the Sales and Merchandising Management Teams
Marketing Operations Analyst
02/2013
-
10/2017
Chicago, IL
- Identify, initiate, and implement process improvements including but not limited to system automation
- Assist in ad hoc project management
- Track all marketing expenses for the company using the department’s ad hoc tools and in collaboration with Finance
- Manage the bank’s current market research efforts, including the relationships with Scantron and J.D. Power and Associates for Client Satisfaction. Work with the agency or other third party vendors as needed, on additional research initiatives from time to time
- In conjunction with Marketing Director EMEA develops and delivers EMEA marketing strategy
- Accountable for implementation & execution of EMEA marketing strategy on time and to budget
- Lead the review of the marketing budgets on an annual basis and forecasts on a monthly basis to meet commitments. Work with functional owners to identify risks and opportunities in marketing expenses
- Ensuring right mix of outsourced / in house resources and management of 3rd party agency relationships including annual review of quality service and pricing competitiveness
- Capability Strategy: Assess the organisation’s current Marketing capabilities against future Marketing objectives and requirements, and formulate a strategy to build required capability
Marketing Operations Intern
12/2009
-
09/2012
Detroit, MI
- Ensure the Showroom is set up per category/ wall by wall
- Sample order management for Panama and Colombia
- Serve as Eloqua and SFDC SME for Sales and Marketing
- Manage Marketing team’s monthly budget and spending
- Assist the Budget Planning team in developing the annual business plan by providing data trends, reports, and insights on various marketing functions and regions
- Facilitate monthly budget reviews with Digital and Offline Marketing Leads
- Design, implement, and maintain advanced budget reports and dashboards for stakeholders
- Build strong relationships with business partners within Marketing & other cross-functional groups
- Understand workflows & interdependencies of Marketing spending among Finance, Accounting, AP & Strategic Sourcing cross functional teams
Education
Ave Maria University
2004 - 2009
Bachelor's Degree in Marketing
Professional Skills
- Strong analytical skills and experience with reporting and presenting
- Excellent presentation skills. Comfortable using data to bring up new opportunities and best practices to your teammates to improve the way we operate and grow
- Strong people skills and an effective manager of conflicting priorities and demands
- Strong project management and organizational skills; ability to juggle many competing priorities at once and deliver on time
- Excellent PC skills with extensive experience using a CRM (preferably Microsoft Dynamics), and Automation platform (preferably Marketo)
- Good planning and prioritization skills – handle multiple tasks with conflicting/overlapping timelines
- Excellent communications skills; comfortable interacting and negotiating with team members and senior management
How to write Marketing Operations Resume
Marketing Operations role is responsible for excel, analytical, organizational, organization, business, marketing, leadership, microsoft, communications, planning.
To write great resume for marketing operations job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Operations Resume
The section contact information is important in your marketing operations resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Operations Resume
The section work experience is an essential part of your marketing operations resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing operations responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing operations position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Operations resume experience can include:
- Leads the development, execution and measurement of the Marketing’s department’s business direction and strategy, and holds team accountable for results
- Strong written and verbal communication skills, with ability to develop tight collaborative relationships Organized with strong project management skills
- Excellent analytical skills and highly results-oriented with excellent planning and organization skills and the ability to manage resources to achieve results
- Solid budget management/accounting skills
- Advanced Reporting skills SQL, Tableau, or Google Analytics experience
- Business writing skills and social media experience
Education on a Marketing Operations Resume
Make sure to make education a priority on your marketing operations resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing operations experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Operations Resume
When listing skills on your marketing operations resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing operations skills:
- Excellent “briefing” skills; the ability to boil down reams of information into the important things executives need to know to make good decisions
- Solid analytical skills, strong knowledge of Excel and PowerPoint
- Have a solid proven experience in conceptualizing, creating, implementing/executing marketing programs successfully
- Manage own (and team’s) time effectively, setting priorities and meeting deadlines
- Manages complex and ambiguous projects to find creative solutions demonstrating excellent problem solving skills
- Strong Marketo experience with a solid background in supporting complex marketing automation implementations
List of Typical Experience For a Marketing Operations Resume
1
Experience For Marketing Operations Analyst Resume
- Manage multiple projects and marketing functions simultaneously to hit deadlines and deliver quality work using project management skills
- Proven experience as a marketing operations assistant or similar role in a digital marketing organization
- Effectively manage Centre Marketing spend based on set service charge budget less national contributions as directed by Director of Marketing
- Working closely with the EMEA Marketing team to provide insight into marketing tactic performance and effectiveness
- Ensuring Vault is providing best-in-class data hygiene, user experience, process, and site performance
- Leveraging the local Brand Operations team to ensure positive internal stakeholder and outside user experience on Vault
2
Experience For Director of Marketing Operations Resume
- Experience managing MDF process, campaign taxonomy, email marketing, landing pages, lead scoring and routing
- Program and/or project management experience in marketing, marketing operations, marketing finance or marketing technology
- Experience supporting Sales and/or Marketing operations, with a thorough understanding of lead-to-revenue processing workflow
- Experience in direct marketing multi –media and multi- channel creative development and marketing operations including direct mail and print production
- Experience working with or leading marketing and communications projects and teams
3
Experience For Marketing Operations Lead Resume
- Proven expertise in conceptualizing, developing and managing of various operational processes
- Experience working with diverse teams and managing projects with business context
- Experience with enterprise-level marketing automation systems, web and CRM integrations, predictive lead scoring and partner portals
- Experience analyzing and reporting on lead generation sources and metrics
- Strong understanding of marketing functions and operations from the ground level
- Proven work history in driving alignment of strategic marketing and brand vision within an organization
- Solid understanding of reporting tools (e.g., Cognos, Business Objects)
- Experience working in marketing, project management and/or program management
4
Experience For Senior Marketing Operations Analyst Resume
- Perform in-depth analysis measuring marketing campaign effectiveness
- Experience working on detailed reporting with the bottoms-up approach
- Experience managing projects and working in a team
- Experience in budget preparation and tracking
- Experience with content management and marketing automation capabilities
- Experience as a direct user of an email marketing platform required
5
Experience For Marketing Operations Intern Resume
- Expert level of experience with SalesForce.com, Marketo and other marketing technology platforms
- Experience in digital ad operations in either a trafficking or sales support role
- Motivated, execution-oriented, high-performance individual with a strong process and technology focus and passion for learning
- Manage marketing activities and priorities across multiple accounts
- Monitor, analyze, and measure the effectiveness of marketing and sales initiatives to develop insights and make recommendations
- Experience using data & analytics to measure the impact of your work
- Prioritize and coordinate availability and delivery of materials to requesting customers
- Demonstrates personal and professional maturity by putting the goals, needs and the organization's best interests above their own when appropriate
- Proven record working with a team towards continuous improvement
6
Experience For Head of Marketing Operations Resume
- Strong communicator - this role involves engaging with many contacts - both inside and outside the
- Huge desire to learn and expand skill sets
- Experience in report creation and analysis
- Proven ability to develop structured and efficient processes across multiple teams and workflows
- Prioritize Workload in a fast – paced environment for self and direct reports
7
Experience For Marketing Operations Director Resume
- Running and publishing reports to include learning and gaining proficiency in internal NXP systems
- Defining, maintaining and refining scalable processes based on best practices
- Facilitating technology enablement/disablement as part of contractor onboarding/offboarding
- Meeting coordination (refreshments for meetings, scheduling accommodations if needed, escort visitors into building, etc.)
- Understanding of business, marketing and technical components required to manage marketing operations in a retail environment
8
Experience For Marketing Operations Head Resume
- Working with internal and external stakeholders who contribute to sales and marketing data and insights
- Managing execution of multi-channel marketing programs/operation
- Developing processes to optimize or automate marketing activities
- Working knowledge of Unix, Flat File processing, Data Hygiene, and CDI
- Getting insights of the procurement and logistics processes of the Marketing Operations unit within the adidas Group
- Maintaining/optimizing the Vault Digital Asset Management System. This includes
9
Experience For Marketing Operations Assistant Resume
- Working with internal and external resources to ensure Vault is up and running 24/7/365
- Leading the Vault Enhancement Project and ensuring this project stays on time and on budget
- Writing/tracking the Third-Party Advocacy Newsletter
- Implementing and follow up of new tasks in Go-to-Market Calendar
- Assisting with ad-hoc tasks
10
Experience For Marketing Operations & Analytics Manager Resume
- Marketing campaign attribution through lead conversions and contact/account history lookup
- Reporting and analytics for future improvement
- Working knowledge of project management methodologies and creation of defined artifacts Technical Requirements
- Supporting the strategic business development of the adidas brand
- Shipping responsibility; both domestic and international
List of Typical Skills For a Marketing Operations Resume
1
Skills For Marketing Operations Analyst Resume
- Excellent prioritization skills - ability to multi-task and work well under pressure
- Attention to detail, strong listening skills, and good verbal and written communications are required
- Strong analytics, creative problem solving, and decision-making skills
- Excellent leadership and interpersonal skills, with the ability to establish ongoing relationships
- Strong deadline-oriented project management skills, including self-motivation and self-reliance
- Experience demonstrating organization skills
- Strong communication skills with the ability and desire collaborate with key business and marketing stakeholders
- Excellent project management, multitasking and organizational skills
- Strong Presentation Skills- develop and present findings and recommendations from analysis and reporting to key internal and external customers
2
Skills For Director of Marketing Operations Resume
- Proven analytical skills, with the ability to summarize and present findings clearly and concisely
- Strong verbal and written communication skills, with the ability to present complex ideas and influence executive leadership
- Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines
- Tools – strong Power Point and Excel skills
- Analytical minded with strong cross-department communication skillset
- Strong process and analytical skills to identify inefficiencies and create improvements
- Excellent presentation and delivery skills (verbal and written communication)
3
Skills For Marketing Operations Lead Resume
- Proven track record of success in sales analytics; effectively implementing tools and processes to enhance the function
- Related experience in a professional office environment utilizing computer and phone skills
- Strong analytical skills in measuring campaign ROI, pipe:spend ratios
- Excellent planning, execution and project management skills
- Excellent analytical skills and ability to synthesize a large quantity of data into actionable insights and conclusions
- Excellent communications skills and desire to improve processes
- Traditional BSA skills and experience, including ability to create Functional Requirements specs and creation and execution of test plans
4
Skills For Senior Marketing Operations Analyst Resume
- Excellent MS Excel skills, and know your way around other MS Office products (PowerPoint, Word)
- Able to work effectively in a matrix organization, with a confident and enthusiastic manner, and a strong motivation to succeed
- Detail-oriented with excellent written and verbal communication, facilitation, and presentation skills
- Excellent organizational skills (detail oriented)
- Effective and professional written & oral communication skills in English and Spanish
- Strong organizational and project management skills with keen attention to detail
- Good interpersonal skills, able to translate business objectives into technical implementations
5
Skills For Marketing Operations Intern Resume
- Effective verbal and written communication skills across a broad range of organizational levels and functions
- Outstanding communication skills in writing, meetings, and presentations
- Experience in accounting or finance including experience with billing procedures
- Experience in marketing and leading teams – with at least 6 years of marketing operations experience in B2B high tech
- Can "hit the ground running" with strong results orientation while also possessing the ability to think and operate at a strategic level
6
Skills For Head of Marketing Operations Resume
- Gather and analyze data surrounding customer and business-to-business experience, sales and marketing effectiveness, and digital interaction management
- Experience in a similar role, with demonstrated increasing levels of responsibility
- Have strong technical experience with Excel, able to analyze complex datasets and familiar with reporting and CRM tools (i.e. SFDC, Tableau, etc)
- Experience in marketing operations, demand generation, and/or campaign management with at least 3 years of direct leadership experience
- Deep experience and expertise with marketing automation and CRM solutions. Marketo (expert level) and Salesforce.com (intermediate level) experience required
- Present and communicate effectively to all levels of Marketing leadership
- Strong attention to detail with proven data analysis and problem solving capabilities
7
Skills For Marketing Operations Director Resume
- Razor-sharp attention to detail with superior skills in defining operational processes
- Ecommerce experience in a related role Previous marketing ops experience
- Team player with a strong collegial style, able to operate at all levels in a matrixed organization
- Expert/advanced excel skills and critical analysis to get to the “so what’s” behind the data
- Finance and Accounting skills – knowledge of IBM finance and accounting processes and procedures
- Superior organizational and multitasking skills
8
Skills For Marketing Operations Head Resume
- Skills: Microsoft Excel, Word, PowerPoint
- Marketing experience in B2B high tech with 5+ years of managerial experience in marketing operations
- Exceptional ability to communicate effectively with multiple audiences, from C-level to entry level, internal and external
- Communicate and collaborate effectively across complex work environment and all levels of the organization
- Solid experience in managing clients and setting appropriate expectations
- Prior Finance and\or analytical experience in a Managed Healthcare setting – preferably Medicare or Medicare related (e.g. MLTC)
- Superior English written and spoken communication skills
9
Skills For Marketing Operations Assistant Resume
- Sharepoint or other database skills
- Prior experience interfacing with other business leaders in finance, sales, and marketing
- Experience with BI tools (e.g. BIME, Tableau, GoodData)
- Basic Python skills are not essential but would be preferential
- Strong experience developing Salesforce reports and dashboards
- Develop and maintain campaign flows to effectively move prospects through the buyer’s journey
- Strong data management experience and analytical capabilities
- Plans and manages marketing operations processes and best practices to ensure that programs are executed efficiently and effectively
10
Skills For Marketing Operations & Analytics Manager Resume
- Practical SQL skills
- Proven leadership of teams in a matrixed environment with highly effective results
- Working knowledge and experience supporting media or advertising billing within the Hospitality and/or Gaming industries
- Analyzing, Consolidating, and Summarizing Data
- Prioritizing multiple, complex tasks with an exceptional attention to detail
List of Typical Responsibilities For a Marketing Operations Resume
1
Responsibilities For Marketing Operations Analyst Resume
- Strong Microsoft Excel report building and analytic skills; SQL skills highly desired
- Good relationship building skills both within your immediate team and organization
- Strong project management skills, with ability to manage multiple projects at the same time in a fast-paced environment
- Experience supporting or developing marketing programs that drive pipeline contribution such as content, offline experiences, SEO, etc
- Proven experience and success managing and leading large matrixed teams
- Demonstrated ability to utilize customer analytics to adjust marketing programs to ensure effectiveness and continuing return on consumer relationship
- Team Player with outstanding interpersonal, verbal, and written communication skills required
- Proven experience in the creation of marketing materials
- 7 – 10 years print and fulfillment experience in a marketing or corporate environment, including 3-5 years of resource management experience
2
Responsibilities For Director of Marketing Operations Resume
- Experience working in a marketing automation, marketing operations, and/or marketing programs/demand generation/customer acquisition role
- Experience managing, monitoring, and enforcing SLAs for lead routing
- Experience executing and/or leading digital marketing programs for digital agencies or client marketing
- Experience executing and/or leading digital marketing programs for digital agencies or client marketing organizations
- Good understanding of the data Marketing is working with including account and contact data
- Proven expertise in managing, optimizing, mentoring, and growing teams
- Marketing experience with 2-3 specializing in marketing automation
- Experience and track-record building and running highly sophisticated and scalable marketing operations and technology environments
- Experience and track record of building and running highly sophisticated and scalable marketing operations and technology environments
3
Responsibilities For Marketing Operations Lead Resume
- Implement campaign tracking and attribution to measure campaign effectiveness and ROI on existing marketing programs
- Manage monthly Marketing IT Releases, including review, prioritize, design, Q&A and regression testing
- Experience of working in a fast moving sales and marketing environment
- Solid understanding of marketing metrics, specially email marketing metrics and funnel metrics
- Experience working within marketing operations on B2B email marketing execution
4
Responsibilities For Senior Marketing Operations Analyst Resume
- Past hands-on experience scaling demand generation programs and supporting complex marketing automation implementations
- Experience working in online marketing or related field
- Experience using Marketing tool and Salesforce
- Relevant experience with Marketing Operations concepts including (but not limited to)
- Deploy technologies and tools for marketing anaytics covering campaign and persona engagement, effectiveness and Return on Investment
- Provide tips and tricks to make agents marketing efforts more efficient and effective, less time consuming and more creative
- Improve the effectiveness of email marketing programs and create nurture tracks to support marketing campaigns
- Experience working with marketing or financial data
5
Responsibilities For Marketing Operations Intern Resume
- Experience influencing and collaborating with others
- Experience supporting CRM, marketing automation, or Oracle databases
- Experience in a digital marketing/marketing operations group
- Experience in developing marketing creative
- Experience developing marketing creative and communication that drives consumer response
- Experience working within a marketing or sales function
- Experience working with database, analytics, digital marketing environment required
- Previous experience and firm understanding of Global Marketing/Brand Content
- Experience including 3+ years in marketing operations or a related function
6
Responsibilities For Head of Marketing Operations Resume
- Experience operating in an integrated campaign environment including familiarity with PPC, SEO, display, and social ad platforms
- Previous experience managing DME budgets and raising PO’s
- Audit received invoices for accuracy prior to providing approval, acting in compliance with all established Internal Audit guidelines
- Have experience with doing analysis in a fast-paced and rapidly changing environment
- Have experience in leveraging marketing channels and content amplification to drive brand presence and awareness
- Strong understanding of Marketing Automation and SFDC CRM best practices
- Aptitude for problem solving and streamlining for operational effectiveness
- Experience in marketing operations, preferably in a business-to-business or business-to-business-to-consumer environment
7
Responsibilities For Marketing Operations Director Resume
- Build effective working relationships inside and outside group
- Experience with web content writing and upsell scripts
- Content writing experience in a sales environment
- Experience in a marketing role with progressive responsibility
- Experience executing campaigns across channels, to support demand generation
- Experience managing freelancers and/ or consultants
8
Responsibilities For Marketing Operations Head Resume
- Experience using Salesforce Campaign, Opportunity, Lead/Contact and Account objects, reports and dashboards
- Experience with any of the following not required, but desirable – SSIS, SSRS, ETL, Visual Studio, HTML, Sharepoint
- Practical experience with marketing automation and technology systems
- Experience in project management, preferably in Marketing Ops
- Overall experience related to marketing operations
- Experience in demand generation, lead nurturing and drip campaigns
- Experience in marketing automation platforms
- Experience in Marketing Operations
9
Responsibilities For Marketing Operations Assistant Resume
- Experience working on a Web analytics tool such as Site Catalyst, Google Analytics or Web Metrics
- Experience with marketing strategy
- Marketing analytics experience
- 2 – 3 years of experience in marketing management
- Experience with CRM (Salesforce) and marketing automation (Pardot) desired, not required
10
Responsibilities For Marketing Operations & Analytics Manager Resume
- Experience with marketing measurement tools e.g. MTA (e.g. Visual IQ), MMM (e.g. Neustar)
- Demonstrated results in improving funnel conversion rates
- Support prioritization of quarterly marketing plans/activities
- Experience in marketing operations or sales operations
- Experience with project tracking and documentation (JIRA/Confluence)
- Strong knowledge of budgets, financial planning, analysis, development of competitive information
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