Marketing Operations Manager Resume Sample
Kyra Nicolas
2378 Paxton Prairie,
Houston,
TX
+1 (555) 169 8833
Work Experience
Marketing Operations Manager
01/2018
-
PRESENT
Philadelphia, PA
- Design a performance evaluation process tied to the Marketing KPI framework
- Develop models and processes for valuing marketing activities
- Lead the creation of retrospectives for key marketing priorities
- Develop and own process for budget and spend analysis
- Lead the creation of regular business reviews of the holistic performance of the Marketing org
- Key contributor to bi-annual strategic business reviews and local/global planning support material
- Develop processes for internalizing operational and executional learnings
- Develop clarity of roles & responsibilities across the Marketing org. where needed
Senior Marketing Operations Manager
12/2011
-
10/2017
Boston, MA
- Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication projects
- Manage marketing efforts for other assigned shows - both paid and promotional; Manage venue social media accounts – Facebook, Instagram, Twitter
- Independently plan, develop, and implement advertisements for the venue and One-Offs
- Monitor marketing trends in region and with the artists that are booked in surrounding areas and implement new marketing strategies and campaigns based on current trends
- Work collaboratively with marketing team in strategically aligning marketing plans and strategies; Facilitate communication between buyers, marketers, and venues to achieve top performance of events
- Coordinate show and office operations for Philadelphia regional office. Facilitate communication between buyers, marketers, venue partners, and owned/operated venues
- Work closely with operations team on developing policies and procedures, assisting in operations planning and cost estimates, and overseeing show operations at regional venues and projects
Global Marketing Operations Manager
01/2008
-
11/2011
New York, NY
- Ensure all events have adequate equipment and supplies to function properly. Work with GM and other members of the operations team to procure these items at the most competitive price
- Take lead on special projects, both music and non-music, in the Philadelphia region including oversight of all related staffing, budgeting, marketing, and box office
- Act as liaison with Keswick Theatre management to ensure maximum results between AEG regional bookers and the venue team
- Ensure key partners/sponsors are taken care of and all sponsor benefits are fulfilled during events
- Work with GM and other members of operations department to conduct quarterly safety meetings
- Participate in weekly staffing meetings
- Produce special events at venue both owned/operated and third party
Education
Southwest Minnesota State University
2004 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Solid project management skills with the ability to manage competing deadlines and priorities
- Proven record in analytical skills with the ability to disseminate insight and take action required
- Excellent communication skills required, verbal, written and presentation
- Strong communication skills with the ability to easily switch between technical and business communication
- Strong organizational and project management skills with an ability to create project plans and manage through seamless execution
- Strong communicator - Superior verbal and written communications skills with extreme attention to detail
- Excellent digital skills and understanding of marketing/online technologies
How to write Marketing Operations Manager Resume
Marketing Operations Manager role is responsible for organizational, analytical, interpersonal, presentation, excel, advanced, analytics, reporting, business, marketing.
To write great resume for marketing operations manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Operations Manager Resume
The section contact information is important in your marketing operations manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Operations Manager Resume
The section work experience is an essential part of your marketing operations manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing operations manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing operations manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Operations Manager resume experience can include:
- Strong project management skills, including demonstrated experience in leading large cross functional projects
- Strong analytical skills, with the ability to interpret data, identify trends, analyze effectiveness and ROI
- Strong influencing skills; comfortable with negotiating and driving timely decisions (rather than consensus) when required
- Operate effectively in a hands-on role as well as being a strategic, big-picture leader. Acts as a mentor through all phases of analytical production
- Demonstrate resourcefulness, motivation, initiative and creative problem solving skills
- Organized and efficient, with a strong process orientation, planning and project management skills
Education on a Marketing Operations Manager Resume
Make sure to make education a priority on your marketing operations manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing operations manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Operations Manager Resume
When listing skills on your marketing operations manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing operations manager skills:
- Strong reporting and analytical skills as demonstrated through a career record
- Have strong digital marketing and optimisation skills and experience of digital marketing tools and platforms
- Strong project management, organization, time management and multi-tasking skills
- Demonstrated the skillsets of influence and resilience in a fast paced, entrepreneurial environment
- Effective communication skills dealing with a geographically diverse team
- Proven client relation skills
List of Typical Experience For a Marketing Operations Manager Resume
1
Experience For Senior Marketing Operations Manager Resume
- Strong analytical skills with solid experience in Excel
- Strong presentation skills and experience with PowerPoint and Google Sheets
- Utilizes strong project management skills to track and deliver critical marketing system projects and operational projects on time
- Strong MS Office applications skills to include, Word, Excel, and Outlook
- Proven experience in global matrix organizations, developing relationships and leading/executing complex projects
- Equivalent work experience, including 5 years of experience in managing Marketing and Sales Systems
- Work experience, including 2-3 years of business operations consulting experience
- Exceptional project management, collaboration, problem-solving, organizational, writing and presentation skills
- Good cross functional experience working with diverse teams
2
Experience For Digital Marketing Operations Manager Resume
- Strong analytical capabilities and deep understanding of how a business operates
- Analytical skills - unraveling and solving business process issues
- Marketing Operations liaison to UKI leadership team including Marketing, Sales, Sales Ops and Customer Experience
- Identifying and leveraging technology to deliver communications and the best customer experience
- Building and socialising frameworks and processes to drive marketing efficiency and effectiveness
- Experience working with global teams and coordinating and supporting demand gen
3
Experience For Global Marketing Operations Manager Resume
- Experience using a marketing automation tool like Eloqua, Marketo or Oracle Marketing Cloud/Pardot
- Solid understanding of marketing technology platforms, especially Salesforce Marketing Cloud and Tealium
- Experience with HTML for creating landing pages and emails to support campaigns
- Have experience with lead scoring processes and marketing automation systems, preferably Marketo and Pardot
- Work in fast pace and high-growth environment with tight deadlines and shifting priorities, driving organizational change
- Own end-to-end analytics/reporting database, campaign effectiveness, email performance, landing page conversions, lead engagement, etc
- Builds a world-class marketing database to enable effective customer segmentation and profiling support to improve overall campaign ROI Engagement Analytics
4
Experience For Regional Marketing Operations Manager Resume
- Experience defining inbound and outbound messaging
- Experience with product marketing and/or email marketing
- Experience with multiple acquisition marketing channels (e.g. email, display, direct mail, etc.)
- Conceive and implement processes that enhance the effectiveness of sales and marketing tools and systems
- Fully understand all marketing functions’ business needs and adapt departmental plans and priorities to address business and operational challenges
- Experience in marketing operations / demand generation
- Experience with Marketing Automation and SFA tools
5
Experience For Associate Marketing Operations Manager Resume
- Experience editing basic HTML and CSS
- Help to continuously improve the customer experience for all existing Gift Card products and features
- Experience in channel sales or channel marketing operations
- Conduct interviews with Marketing team members to understand their needs/pain points and analyze/prioritize the issues
- Professional experience in performance improvement, process improvement and/or operations in a consulting or corporate operations role
- Experience contributing at both tactical and strategic levels, with capabilities in analysis and project management
- Experience using productivity software (e.g., MS Office, Mac productivity apps)
- Sales/technical support experience ideally in the bioprocessing market
6
Experience For Marketing & Operations Manager Resume
- Strong ability to build email content using HTML and CSS
- Experienced with databases, SQL, scripting and HTML/JS languages
- Manage end to end UKI lead processes through strong collaboration with marketing automation, CRM and sales operations teams
- Experience with both large and small Marketing events (internal & external, in-person & virtual)
- Strong understanding of customer lifecycle and growth funnels/theory
7
Experience For Direct Marketing Operations Manager Resume
- Relationship builder with excellent verbal and written communication
- Work with the commercial team to prioritize agenda items to meet business objectives
- Operations or data management experience, preferably in marketing
- Experience in email marketing, web site management and data analysis
- Highly analytical with excellent attention to detail
- Professional experience in technology and management
- Self-starter with strong drive to succeed despite obstacles
- Launch new products and features through relevant tools and ensure a high-quality customer experience in all foreign languages on Amazon.de
- Build business cases to prioritize investment and international launches
8
Experience For Email Marketing Operations Manager Resume
- Project management experience built across a variety of different projects
- Excellent communicator and stakeholder manager
- Deliver effective feedback and earn respect of the team
- Experience with at least one email services provider platform
- Support the launch of new products and features through relevant tools and ensure a high-quality customer experience on Amazon.co.uk
- Help to build business cases to prioritise future investment in the category
- Good understanding of B2B email/nurture marketing best practices, deliverability/governance, data quality management and attribution models
- B.A. in Marketing, Technology, or related field, or related work experience
- Experience delivering tangible pipeline and lead results for demand generation campaigns
9
Experience For Global Channel Marketing & Operations Manager Resume
- Eloqua certified with at least 2-3 years of hands on experience on the platform
- Business Analysis & Reporting : Communicate strategic updates to a range of audiences, tailoring message and format to maximize effectiveness
- Develops effective holistic operational strategies to drive operational efficiency and build out the production and publishing discipline
- Create and design original and innovative plans for projects and programs to drive adoption and improve effectiveness
- Experience as a cross-functional team member in a fast-paced, often ambiguous, environment
- Self-driven, organized, detail-oriented, with an ability to multi-task and prioritize
- Provide campaign analytics, developing dashboards and reports to measure our campaign effectiveness and pipeline contribution
10
Experience For GTM Marketing Operations Manager Resume
- Enterprise-level change management experience
- Review of upcoming initiatives to determine prioritization level
- Experienced in use of major productivity software (e.g., MS Office, Mac productivity apps)
- Analyze large data sets and identify actionable insight. Strong proficiency with MS Excel and PowerPoint is required
- Strong and persuasive communicator both verbally and written
- Experience with interactive design and production process
- Experience, working with demand generation teams to execute integrated campaigns
List of Typical Skills For a Marketing Operations Manager Resume
1
Skills For Senior Marketing Operations Manager Resume
- Analytical skills, critical thinking skills, and communication skills
- Collaborative problem-solving and critical-thinking skills; excellent organizational skills and detail orientation with a commitment to continuously improve
- Excellent verbal and written communications skills. Track record that demonstrates ability to collaborate with cross-functional teams and external vendors
- Excellent communication skills across all mediums (verbal, written, and presentation) and proven ability to deal with all styles of personalities
- Strong interpersonal and communication skills to inform, influence and enforce best practices cross-functional teams
2
Skills For Digital Marketing Operations Manager Resume
- Strong work ethic, keen attention to detail, and an ability to work effectively under tight deadlines
- Strong communication skills and an ability to adapt to audience needs
- Strong project management, planning and communication skills
- Excellent communication skills in writing, meetings, and presentations
- Solid technical Project Management skills, with the ability to manage multiple projects in a cross-functional environment
3
Skills For Global Marketing Operations Manager Resume
- Strong verbal, written, visual and interpersonal communications skills
- Result-driven with strong analytical skills
- Clearly communicate complex workflows, and effectively manage time, prioritize tasks and work within deadlines with little supervision
- Strong written and verbal communication skills and the ability to clearly articulate a point of view
- Strong writing, presentation skills, and Microsoft Excel essential
- Demonstrated analytics skills and a detail-oriented approach to solving issues and managing projects
- Organizational and project management skills including the ability to prioritize multiple projects and complete according to tight deadlines
- Excellent analytics and data reporting skills
4
Skills For Regional Marketing Operations Manager Resume
- Strong project management skills
- An efficient and organised individual with strong people skills, quick to learn especially with regards to new technology
- Effectively prioritize and execute tasks in a high-pressure environment
- Excellent written and verbal communication skills, creative and analytical mindset
- Outstanding project management skills (planning the work and working the plan to ensure deadlines and budgets are met)
- Creating product and brand demand, understanding external constituents and effectively presenting company or product information
- Oustanding project managemet skills and attention to detail
5
Skills For Associate Marketing Operations Manager Resume
- Experience managing knowledge repositories/content management systems. Experience storing and tracking assets
- Work closely with the marketing team to ensure we are achieving timelines and prioritizing projects appropriately to meet business priorities
- Problem solving skills - unraveling and solving business process issues
- Digital marketing experience with significant experience of managing campaigns in Marketo and Salesforce and Sales Force Marketing Cloud
- Proven experience managing complex marketing projects
- Proven experience managing the day-to-day execution of marketing campaigns
- Organizational skills and expertise managing logistics and details for marketing campaigns
- Experience of working in ecommerce, with strong working knowledge of (and ability to work autonomously) on online platforms and email systems
- Strong analytical background with proven record of analyzing data and executing plans that improve KPIs
6
Skills For Marketing & Operations Manager Resume
- Enjoy wearing multiple hats, have exceptional organizational and project management skills, with a passion for details and quality
- Advanced oral and written communication skills, planning, and organizational abilities
- Work experience with relevant experience in email marketing operations
- Strong experience in the use of com with the ability to create detailed reports/dashboards required
- Advanced Microsoft Office (Excel) skills required
- Advance skills in Microsoft PowerPoint, Microsoft Project, Word and Excel
- Demonstrated experience with Budget allocation
- Accomplished oral and written communication skills with an innate attention to detail
7
Skills For Direct Marketing Operations Manager Resume
- Skills to draw insights and stories from data and present to leadership on an as-needed basis
- Manage the email marketing calendar to effectively field requests from cross-functional teams
- Skills in process mapping and process optimisation
- Participates in the development of organizational alignment, competency assessments and skills development
- Have the desire to learn and develop new skills
- Oracle SQL experience with an excellent understanding of relational databases
8
Skills For Email Marketing Operations Manager Resume
- Experience applying email and digital marketing best practices to improve customer experiences
- Effectively contract and communicate with stakeholders to ensure satisfaction with project management and delivery
- Proven experience with Tableau
- Experience in a role which required effective management and improvement of database recency, completeness and relevancy
- Intermediate to advanced conflict resolution and negotiation skills (required)
- Work independently, handle multiple projects in a fast-paced environment, and negotiate & collaborate effectively
- 3 – 5 years’ experience in marketing databases, CRM and analytics with proven track record of innovative campaign strategies (B2B and/or B2C)
9
Skills For Global Channel Marketing & Operations Manager Resume
- Demonstrated experience in developing marketing reports, dashboards, and marketing plans
- Proven experience in supporting and/or developing lead generation campaigns
- Demonstrated experience across CRM systems and email marketing tools
- Effectively manage, build, update and maintain the company’s databases & list building activities
- Proven experience of database management/marketing
- Coordination of Regional Scope of Work, spending and usage rights. Effectively manage PO process together with regional finance/procurement team
- Strong and proven expertise in the following key areas within Programmatic Operations
- Top-notch communication and organization skills
10
Skills For GTM Marketing Operations Manager Resume
- Working experience in FMCG / marketing consulting / ingredient house, with marketing / product management background
- Have hands on experience with building, streamlining and maintaining marketing automation platforms
- Re-architect AMER Marketing SharePoint and Team collaboration sites, aligning with marketing priorities and updating with current data
- Experience in developing and executing marketing strategies
- Experience in marketing campaign tracking and reporting
List of Typical Responsibilities For a Marketing Operations Manager Resume
1
Responsibilities For Senior Marketing Operations Manager Resume
- Strong project management skills and a detailed, process-oriented skillset
- Excellent written and verbal skills. Collaborate across boundaries and geographies to all levels of management and teams, to succeed together
- Excellent system skills including Excel, PowerPoint & Salesforce.com
- Excellent organizational, project management, and collaboration skills
- Strong cross-functional management skills, comfortable managing and communicating with multiple internal stakeholders
- Experience and incredible proven impact working in marketing, consulting, technology, advertising, digital media, or related fields
- Develop lead scoring, management, and reporting within marketing and effectively implement and maintain within Pardot
- Experience contributing at both tactical and strategic levels, with strong capabilities in analysis and project management
- Work closely with the regional marketing team members to ensure campaigns and events effectively drive pipeline
2
Responsibilities For Digital Marketing Operations Manager Resume
- Exceptional communication, interpersonal, team building and support skills
- HTML and web development skills
- Work effectively with team members at all levels of the organization, and both technical and non-technical
- Coordinating and communicating measurement against key KPIs to demonstrate the impact of marketing on a monthly basis
- Identifying and leveraging technology to deliver best customer experience
- Applying UX best practices to enhance site visitor experience
3
Responsibilities For Global Marketing Operations Manager Resume
- Project management experience inside of marketing, specifically within SaaS, that includes defining, scheduling, tracking and reporting
- Experience developing and maintaining lead nurturing programs, email marketing and drip campaigns
- Experience working in a global role coordinating and aligning work in multi-national environment
- Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment
- Mandatory Experience in the following tools: Google Analytics Premium, Gemini, Qlikview, Bing Ads, Kenshoo, SQL
4
Responsibilities For Regional Marketing Operations Manager Resume
- Has a solid working relationship with the various members of the marketing and sales departments in WW setup
- Business Analysis & Reporting: Communicate strategic updates to a range of audiences, tailoring message and format to maximize effectiveness
- Experience, ideally dealing with marketing and/or sales processes
- Experience/knowledge of marketing automation systems and lead nurturing principles
- Have experience of planning and building dynamic campaigns
- Proficiency in marketing automation systems (Highroad, Marketo) and experience integrating those systems with other technologies
5
Responsibilities For Associate Marketing Operations Manager Resume
- Strong understanding of marketing and project management best practices
- Relevant B2B work experience in marketing or marketing operations
- Has a deep knowledge of the various CRM and Marketing Automation programs which the company operates
- Ensure timely processing of leads for effective lead follow-up by sales
- Manage the relationship between marketing and sales, to ensure that our go-to-market activities generate positive ROI and meet business priorities
- Continuously improve the international customer experience for all existing Gift Card products and features
- Demonstrate fine attention to detail in oral and written communications and reporting
6
Responsibilities For Marketing & Operations Manager Resume
- Coordinate and communicate measurement against key KPIs to demonstrate the impact of marketing on a monthly basis
- Experience in marketing operations, demand generation and/or campaign management
- Configure, optimize, and maintain our existing inbound lead management process to align with regional priorities
- Professional experience in technology and management
- Experience in Excel, PowerPoint, Oracle, and Keynote
- Experience in developing email programs for different funnel types
- Demonstrated ability to use data to inform key strategic program decisions
7
Responsibilities For Direct Marketing Operations Manager Resume
- Consolidate and own customer data, powering the segmentation and targeting of our most profitable customer segments
- Experience in a marketing, marketing operations, or business operations role
- Motivated, execution-oriented high performance individual with strong process and metrics focus and passion for learning
- Experience with planning process, and / or metrics and measurement
- Lead the team to create and design communication plans for projects and programs to drive adoption and improve effectiveness
- Experience in marketing operation with a deep understanding of technology and campaign execution
- Highly organized with the ability to work under tight deadlines and shifting priorities
8
Responsibilities For Email Marketing Operations Manager Resume
- Experience in marketing operations, demand generation and/or campaign management in B2B domain
- Experience with performance measurement via marketing automation reports, web analytics, Adwords, SEO and social media platforms
- Professional experience in Marketing performance improvement, process improvement or operations in a consulting or corporate operations role
- Demonstrated attention to detail, methodical, with the ability to translate complex problems into actionable solutions
- Experience with Salesforce would be beneficial
- Experience in Operations, and/or Finance
- Prior success in taking ownership of projects from start to finish, including proactively communicating any issues and management adjusting expectations
9
Responsibilities For Global Channel Marketing & Operations Manager Resume
- Proven ability to learn new concepts easily
- Experience with software development life cycle (SDLC)/Agile methodologies and comfortable with offshore support models
- Streamline processes and integrate multiple systems to increase operational efficiencies and effectiveness
- Detail oriented and well organized with strong knowledge of Excel, CRM, ERP, BI tools
- Drive innovation activities with customer and develop good business relationship
- Increasingly responsible professional and management experience required, preferably in Retail, Project Management and Global Production
- Represent growth during negotiations with restaurants, partners, and other teams to ensure Postmates’ needs are being prioritized
10
Responsibilities For GTM Marketing Operations Manager Resume
- Experience in growth, marketing, project management, or bizops in a fast-paced environment
- Manage and prioritize requests of the growth team from other departments
- Create and maintain metrics reports/dashboards on marketing and sales activities, effectiveness, and business impact
- Work commercially to support business case development, opportunity seizing and department effectiveness
- Provide visibility and insights to key management for improving effectiveness of field marketing teams
- Professional digital marketing experience
- Strong digital implementation background
- Drive the creation of metrics that report on the effectiveness and attribution of sales and marketing activities business impact
- Experience utilizing enterprise-scale email tools such as ExactTarget, Cheetahmail, Responsys, etc
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