Retail Brand Manager Resume Sample
Rosalinda Russel
44072 Strosin Wall,
Chicago,
IL
+1 (555) 389 0538
Work Experience
Retail Brand Manager
05/2018
-
PRESENT
New York, NY
- Organizational Awareness: Works well across Converse matrix system. Recognizes motives that might underlie an individual’s or group action. Can surface conflicting agendas and align them with business objectives
- Work with the visual team to ensure that sales associate standards training takes place on a regular basis, and that new-hires participate in this training once they come on the sales floor
- Proactively plan for new receipts and anticipate the need to adjust product flow accordingly
- Presents merchandise consistent with visual and merchandising standards
- Ensures the timely floor setup, including signage, for promotional events and seasonal business activity
- Ensures direction of playbook and seasonal merchandise meetings
- Maintains floor and stock areas consistent with store standards
- Work in conjunction with the Sales Team Manager (STM) and visual coordinators, where appropriate to support the overall management presentation of the store
- Develop and / or implement multi-channel marketing strategy, campaigns and plans for Court Culture and Nike
Converse Western Europe Retail Brand Senior Manager fl
01/2012
-
11/2017
Houston, TX
- Manage the Court Culture operational and marketing budget
- Oversee merchandise collections calendar and ensure all deadlines are met
- Manage all creative needs for the brands
- Work closely with retail buying team to determine marketing and promotional calendar
- Facilitate and lead weekly meetings to align with internal teams, review promotions and report sales insights
- Determine graphic, print, photography, and asset deadlines for each retail collection
- Manage relationships with manufacturers
Retail Brand Development Manager
03/2007
-
08/2011
Detroit, MI
- Complete Court Culture purchase orders for promotional inventory for each campaign
- Report merchandise sales and identify trends in revenue
- Schedule photo and video shoots throughout the season
- Provide merchandising direction to Court Culture Studio Store manager and Miami HEAT Store managers
- Schedule store activations throughout the season to drive traffic
- Work with the Digital Strategist to develop paid social campaigns
- Manage Court Culture and Miami HEAT Store social / digital community and posting schedule
- Coordinate the promotion of top-performing brands across as HEAT Group and partner related media outlets
Education
University of Washington Tacoma
2002 - 2006
Bachelor's Degree in Business
Professional Skills
- Proactively lead and drive all internal and external teams (production, installation, visual merchandising, and logistics) from planning through the final implementation by providing informed recommendations
- Cross-functional integrated marketing experience, strong background in window and in-store marketing
- Analytical skills: turn data into insight
- Experience in a marketing, creative or event management role
- Partnering with key internal stakeholders, help define the holistic marketing plan that elevates the banner to achieve key brand and commercial KPI’s
- Start with the consumer and always put the consumer in the center of all decisions. Knowing and analysing the consumer behaviour on an ongoing basis
- Develop and deliver winning propositions
How to write Retail Brand Manager Resume
Retail Brand Manager role is responsible for marketing, retail, training, software, events, travel, digital, design, messaging, gaming.
To write great resume for retail brand manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Retail Brand Manager Resume
The section contact information is important in your retail brand manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Retail Brand Manager Resume
The section work experience is an essential part of your retail brand manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous retail brand manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular retail brand manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Retail Brand Manager resume experience can include:
- Experience in graphic design (Adobe Creative Suite) and/or a strong eye for design aesthetics highly preferable
- Experience in a channel marketing role, preferably with a focus on retail
- Experience working on a global team and an ability to lead regional and localization teams
- Effective collaboration internally and externally; programs are successfully developed and activated
- Strong customer insights translated into brand strategy and communication (traditional as well as digital)
- Experience in Digital Marketing is desirable
Education on a Retail Brand Manager Resume
Make sure to make education a priority on your retail brand manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your retail brand manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Retail Brand Manager Resume
When listing skills on your retail brand manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical retail brand manager skills:
- Experience working within data and interpreting results to drive decision-making. Strong verbal, written, and presentation skills
- Proven analytical skills and ability to understand and consider marketing investment scenarios (e.g. ROI analyses, etc)
- Marketing communications experience. Previous ad agency, design agency and/or in-house marketing communications experience
- Extend marketing messaging priorities into all retail banners
- Work experience; preferably in a brand marketing, event management, or Retail Marketing role
- Experience in retail merchandising and understanding of the retail landscape highly preferable
List of Typical Skills For a Retail Brand Manager Resume
1
Skills For Retail Brand Development Manager Resume
- Strong strategic thinking as well as entrepreneurship
- Brand management experience; FMCG is an advantage
- Achieving brand targets through building differentiated shopper-centric account strategies
- Plan, develop and direct marketing efforts to maximize the growth of the allocated territories/ranges together with the marketing director
- An understanding and appreciation of Cotton On’s core values
- Liaise with the Western Europe team, ensuring local insights, challenges and opportunities are heard and considered
- Optimize and manage allocated budgets for all retail concepts and repair/maintenance projects
2
Skills For Retail Brand Manager Sporting Goods Resume
- In line with BP brand bridge and local customer insights, develop brand strategy and communication plans for new geographies
- Works closely with Mobility, Loyalty, Convenience Managers, local JVs as well as global Centers of Expertise, to develop launch activities as well as ongoing brand building program
- Manage relationships with agencies
- Know the product development process
- Develop communication that works
- Working closely with the RB director & the Category teams, identify opportunities & fuel strategies, aligned to the direction of the Integrated Market Place, digital first
3
Skills For Converse Western Europe Retail Brand Senior Manager fl Resume
- Leverage internal directives, brand assets, community activations and consumer know-how at POS. Lead seasonal marketing executions to increase core retail KPIs
- Drive alignment with AGS IMP & DTC Leads, as well as the Visual Presentation team, EKIN, Digital Commerce and Retail staff to maximize campaign executions & consumer experience
- Gather and share insights about the Consumer & Marketplace with Territory as well as Western European teams. Learn and evolve quickly
- Ensure end-to-end financial transparency regarding the existing supply chain model for fixtures and fittings by developing and implementing a relevant set of KPI’s especially in the area of Inventory- and Cash Flow Management
- Help define and sell-in the vision for product presentation and communication that best inspires the consumer in support of Carhartt’s Visual Standards
- Retail strategies are developed and implemented, brand and product awareness is increased; drive revenue
- Account plans are developed, implemented and monitored; ability to influence
- Develop an innovation agenda based on consumer insights, business strategies and advantaged capabilities
- Seek challenge/input and influence senior leadership and key cross functional stakeholders
4
Skills For Converse Western Europe Retail Brand Senior Manager Resume
- Steward innovation initiatives from conception through commercialization
- Lead/contribute to the project briefs for each key gates (1 & 2) , defining the critical success factors, the size of the prize, proposing the key marketing messages/ claims, collecting the ambition of the champion markets
- Participate in the steering meetings with all the project interfaces
- Lead the complex x-pillar, x-portfolio projects in compliance with established procedures, regulation, legislation, ensuring a cross-pillar consistency and using the dedicated workflow tools
- Establishes the collaborative relationship with the regional sales/marketing and the key priority markets
- Assist in the development of consumer insights to develop effective communication strategies and consumer messaging that resonates at retail
- Bring strategy to life by developing assigned communications initiatives within the full marketing mix – creative, media, content
5
Skills For Marketing Manager, Brand & Retail Activation Resume
- Supporting JVs in brand building activities
- Work cross-functionally with product marketing, retail channels, retail and sales team to develop and execute marketing programs end-to-end
- Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., digital, social media, PR, retail marketing, etc)
- Safeguard the Google retail brand by reviewing retail partner marketing collateral/assets to ensure they meet brand guidelines
- Co create the communication strategies of the existing ranges /territories and develop the launch/activation campaigns for the markets
- Participate in the development, management and implementation of marketing strategies and plans for assigned campaigns and product launches
- Track and evaluate competitive marketing initiatives
6
Skills For Converse Southern Europe Retail Brand Manager Resume
- Lead agenda and scheduling of weekly/monthly Integrated Communications meetings
- Monitor, review and report on competitive marketing activity and results
- Willingness to travel when required, including industry events and visits to retail partners
- Work with The HEAT Group Business Communications on influencer marketing programs
- Track and manage communication initiatives through 360 campaign development process
7
Skills For Senior Brand Manager SPT Retail W Resume
- Own and maintain ongoing communications calendar. Collaborate with Retail Marketing and Brand (1st party software and Hardware) teams to ensure all communications initiatives are accounted for and make recommendations on how to best phase communications initiatives to retail
- Provide weekly/monthly dashboard to monitor brand campaigns. Conduct and share campaign post-mortems with broader retail and brand marketing teams
- Identify and evaluate potential media, content, sponsorship and brand partnership opportunities for PlayStation brand
- Detail-oriented team player with a take charge attitude
- Creative flair and desire to work in small, entrepreneurial environment
- Wholesale brick & mortar
- Own and drive a seasonal activation strategy and plan
- In cooperation with Press office, develop wider media plan
- Shop In Shop
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