Product Marketing Resume Sample
Jarred Krajcik
5175 Jane Orchard,
Phoenix,
AZ
+1 (555) 229 3874
Work Experience
Director of Product Marketing
09/2016
-
PRESENT
Detroit, MI
- Might be in a stationary position for a considerable time(sitting and/or standing)
- Develop and own the mobile marketing plan for Grubhub/Seamless mobile products
- Optimize marketing for the app across all channels, paid and unpaid
- Ensure app presence is optimized in Apple App Store and Google Play
- Develop testing framework and conduct daily app store optimization tests and become channel evangelist across the organization
- Establish and maintain budget goals with respect to ROI/ROAS
- Identify areas of improvements in marketing campaigns and implement solutions to increase efficiency
Product Marketing Engineer
09/2009
-
08/2016
Detroit, MI
- Budget/P&L management that includes developing revenue targets, accurate forecasting, profitability and pricing review and analysis
- Reviewing and translating insightful, comprehensive market research to understand the needs of the market and turn them into product requirements
- Collaborating with sales and marketing counterparts to drive revenue through strategic market planning and execution
- Leading efforts to understand the competitive landscape and provide competitive differentiation through sales support and the development of product plans
- Three years of experience with segmentation, positioning, pricing, and new product development practices
- To be hands-on and detail-oriented
- Be able to deliver results in a fast-paced environment
Product Marketing Assistant
07/2007
-
07/2009
Boston, MA
- Provide reporting & data analysis, identify opportunities and communicate key perfomance trends
- Manage, assess, and/or implement necessary third-party solutions to make mobile marketing more effective and efficient
- True passion for Uber’s mission and the company’s hybrid technology / operations nature
- Multitask, and be flexible, efficient, proactive, and dedicated
- Pays close attention to detail and has strong organizational skills
- Work under pressure in a fast-paced global environment while interacting with all levels of employees in multiple locations, (domestic and international)
- Carry/ lift up to 10 pounds
- Segmenting the market including effective product positioning, storytelling, bundling and pricing
- Collaborate within marketing, as well as with sales and product development to ensure the voice of the customer is always represented
Education
Fairleigh Dickinson University - Metropolitan Campus
2003 - 2007
Engineer's Degree in Marketing
Professional Skills
- Strong oral and written communication skills, excellent presentation skills, capable of managing meetings and negotiations
- Excellent interpersonal skills and team management skills
- Excellent communication skills, written and verbal and presentation skills
- Possess excellent English/Chinese written and verbal communication skills, demonstrate strong analytical abilities
- Excellent communications skills, both oral and written, including experience creating and making highly effective presentations to senior management
- Strong marketing skills and experience with key marketing channels including, digital and traditional media channels
- Excellent storytelling skills, with a demonstrated ability to translate technical functionality into compelling customer-centric narratives
How to write Product Marketing Resume
Product Marketing role is responsible for presentation, marketing, business, analytical, interpersonal, organizational, communications, excel, english, technical.
To write great resume for product marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Product Marketing Resume
The section contact information is important in your product marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Product Marketing Resume
The section work experience is an essential part of your product marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous product marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular product marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Product Marketing resume experience can include:
- Excellent strategic planning skills, organization and prioritization alongside creative marketing skills
- Strong communication skills to effectively navigate a highly matrixed work environment
- Outstanding communication skills, including strong writing abilities and experience in making complex subject matter accessible to a broader audience
- Marketing experience and demonstrated leadership and advancement in specific marketing skillsets
- Marketing experience and demonstrated leadership and advancement in specific marketing skillsets
- Proven leadership skills with a demonstrated track-record of recruiting and coaching high- performance teams
Education on a Product Marketing Resume
Make sure to make education a priority on your product marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your product marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Product Marketing Resume
When listing skills on your product marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical product marketing skills:
- Solid proficiency level in business intelligence, strategic sales skills, contractual & legal knowledge, negotiation skills and planning skills
- Highly effective communication skills to work with a variety internal eBay teams and excellent presentation skills with both customers and senior executives
- Outstanding writing and editing skills and strong presentation skills
- Strong presentation skills & communication skills, encompassing the ability to seamlessly articulate propositions and strategies & ideas
- Strong planning, organizational and time management skills with ability to manage multiple projects effectively
- Strong communication skills (verbal and written) to effectively communicate with members and colleagues
List of Typical Experience For a Product Marketing Resume
1
Experience For Director of Product Marketing Resume
- Demonstrate an assertive, polished, and social communication style, with excellent skills in both verbal and written communications
- Proven successful senior management skills and deep experience with marketing practices and product implementations
- Strong presentation skills to sell ideas/proposals to customers
- Strong analytical skills; Sales, Market share, SOV, etc
- Good Interpersonal, communication & presentation skills
- Excellent analysis and business casing skills
- Strong English language and communication skills, both oral and written
- Proven track record of presentation, interpersonal, and communications skills (internal/external)
2
Experience For Product Marketing Engineer Resume
- Very strong communications, customer presentation, and social media skills
- Marketing experiences in specialty-multi channel experiences
- Build marketing and advertising plans that effectively leverage company assets and deliver on business goals
- Enable the organisation to effectively create compelling product messaging
- Proven experience driving high growth by executing go to market strategy across via multi-channel campaigns
- Works effectively with associates in Marketing and across the Individual Markets and Corporate Communications
- Solid experience working with Tier 1 and 2 carriers, NEMS and MSO's
3
Experience For Product Marketing Associate Resume
- Effectively execute the Pragmatic Marketing framework
- Effectively grow program accounts volume per goals and achieve targeted margins
- Strong attention to detail with strong critical thinking, data analysis and problem solving capabilities
- Proven experience in an E-commerce environment
- Strong sales IQ, with a demonstrated ability to partner with sales leadership to drive institutional sales growth
4
Experience For Product Marketing Leader Resume
- Knowledge, experience and a strong network in the retirement and financial services space
- Previous work experience, 5+ years’ experience in Product Marketing for a B2B enterprise software company
- Exceptional project management and communication skills and a commitment to understanding and delivering on the communication objectives of each campaign
- Superior organizational skills and the initiative to manage projects to completion, in collaboration with stakeholders
- Strong business and marketing acumen, with strong ability to generate creative, original marketing approaches based on customer insights
- Develop lead nurturing and brand awareness email campaigns and effectively execute, optimize, and report on results
- Intermediate to expert skills in Google Analytics
- Demonstrated expertise in negotiating competing priorities from multiple internal and external stakeholders
- Superior communication skills: written and interpersonal
5
Experience For Product Marketing Executive Resume
- Intelligently and effectively articulate and demo the value proposition of our Microsoft Edge browser to our enterprise field sellers
- Intelligently and effectively articulate and demo the value proposition of our Microsoft Edge browser to our partners
- Bring new creator features to market, elevating them from software to experiences along the way
- Processing of new enhancement requests and associated global market research to validate enhancement market opportunities
- Experience recruiting, retaining and developing a high performing marketing team
6
Experience For Head of Product Marketing Resume
- Strong knowledge of carrier networking technologies including virtualization, switching, routing, security, and content delivery
- Partner with channel marketing teams, product, UX and client experience teams to bring marketing campaigns to life across all client touchpoints
- Proven track record in developing and executing marketing plans that drive results
- Strategic product planning skill & strategic thinking way
- Experience in defining and executing go-to-market offers
7
Experience For Product Marketing Assistant Resume
- Proven track history of success working as an online retail marketing executive, preferably within fashion
- Improve overall customer experience by designing campaigns that are personalized, relevant & targeted for Scientific marketing campaigns
- Support developing effective marketing tool (VM/collaterals) for special channels
- Experience in product marketing and/or product management at fast growing companies
- Experience in Math products; editorial, sales, consulting, or teaching
- Strong knowledge of marketing best practices
- Strong creative writing ability
- Strong team player. Willing to assist colleagues and adapt (and ability to work with freelancers)
8
Experience For Senior Director of Product Marketing Resume
- Embrace changing business priorities and environments
- The ability to develop strong relationships with other teams, including senior management
- Guide creation of messaging, campaigns, and asset maps that accurately target buyers’ concerns and priorities
- Experience in product marketing
- Experience marketing education technology and/or software products
- Experience inchannel or product marketing
- Experience in defining customer business cases and use cases
9
Experience For Mgr-product Marketing Resume
- Strong networking background, specifically in carrier networks and services
- Extensive experience in semiconductor process development and using data analytics to solve process and equipment issues
- Engineering/application/product definition and relevant design experience
- Creative individual who loves to take ownership and bring solid solutions to the table
- Experience on development/testing of systems/products with Linux/RTOS
- Good understanding of Protocols like I2C, UART, USB, SATA, Ethernet, PCIE etc
- Good to have understanding of Xilinx FPGA architecture and tools flow
- Experience providing administrative support to 1 or more senior executives
- Experience coordinating travel logistics on behalf of 1 or more senior executives
10
Experience For Intern, Product Marketing Resume
- Good understanding of trends in technology used in business (hardware & software)
- Experience in marketing or a new product development environment
- Define the strategy, roadmap and success metrics for all Oculus products and experiences, ensuring product market fit and long-term lifecycle management
- Document the marketing user experience
- Define the strategy and success metrics for all WD products and experiences, ensuring product market fit and long-term lifecycle management
- Demonstrated excellence in marketing communication, stakeholder alignment and vendor management
List of Typical Skills For a Product Marketing Resume
1
Skills For Director of Product Marketing Resume
- Excellent influencing and communication skills, including significant experience presenting to senior leadership
- Proven experience working closely and effectively with internal product and marketing teams
- Progressive career experience within marketing program / project management; strong attention to detail and creative problem solving skills
- Excellent written and oral communication/presentation skills including ability to create effective presentations
- Strong Individual contributor as well as good team building skills
- Good time management skills, managing multiple priorities
- Strong creative writing skills, with excellent grammar and attention to detail
- Modern marketing skills including a strong understanding of data analytics
- Data and Market research analysis skills; primary and secondary research and experience working with marketing communications and advertising agencies
2
Skills For Product Marketing Engineer Resume
- Excellent communication skills in English and country-specific language, proficiency in preparing & developing business proposals
- Demonstrated initiative, analytical capabilities, decision making and problem solving skills
- Strong interpersonal skills, coupled with ability to collaborate with cross-functional teams (including engineering, creative, product, etc.)
- Experience demonstrating interpersonal skills, networking, and a customer-advocate mindset
- Excellent critical thinking and problem solving skills and excited to challenge and disrupt the status quo
- Strong messaging/marketing skills
- Demonstrated team building and development skills as well as an exceptional track record in cross-functional team building
- Proven software marketing skills that deliver business results
3
Skills For Product Marketing Associate Resume
- Strong experience and proven track record on product or solutions marketing, prefereably with technology and software products on B2B environment
- Excellent influencing skills (i.e. Influence decision makers who come from different professional backgrounds)
- Manage simultaneous requests with good problem-solving skills
- Strong problem-solving skills, intellectual curiosity and tenacity to “get the job done”
- Strong cross-team constituent collaboration skills working with sales and product teams
- Strong Embedded system debugging skills
- Strong problem-solving skills with high attention to detail
4
Skills For Product Marketing Leader Resume
- Critical thinker with strong writing, communication, quantitative, presentation development and delivery skills
- Strong experience of software marketing/product management experience
- Demonstrated collaborator in the preparation of plans, including above average facilitation skills
- Effective communication skills and ability to interface at all levels within the organization utilizing both written as well as verbal communication
- Excellent relationship-building and management skills, both externally and internally
5
Skills For Product Marketing Executive Resume
- Very strong verbal and written communicating skills
- Strong project management skills, including an ability to move multiple projects forward in a complex environment
- Has strong critical thinking and analytical skills
- Excellent organizational skills and ability to handle multiple projects and timelines while being detail oriented
- Excellent communicator who can present effectively and appropriately internally and externally, at all levels from CEOs to engineering
6
Skills For Head of Product Marketing Resume
- Phenomenal team member with strong networking, influence and negotiation skills
- Excellent PC software application skills including CRM
- Good interpersonal skills including coordination with internal bank staff and external vendors
- Possess strong analytical and strategic thinking skills
- Strong operational discipline skills and able to handle multiple jobs and deadlines
- The ability to work well in a team environment and exhibit strong interpersonal skills
7
Skills For Product Marketing Assistant Resume
- Strong organizational skills and ability execute or drive deliverables and initiatives to closure
- Strong sense of ownership to manage deliverables effectively
- Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access). Strong Excel skills
- Outstanding verbal and written communication skills with the ability to be persuasive, influential, and affect change is essential for success
- Outstanding teamwork and influence management skills
- Possess a solid understanding of competitive and market dynamics that drive pricing, feature prioritization, product level messaging and positioning
- Prior experience working on product positioning and messaging
- Demonstrated excellence and focus on writing and editing -- writing examples and/or portfolio strongly encouraged
- Product marketing experience in CRM, Sales, Marketing and Social business applications, including experience in cloud / SaaS environments
8
Skills For Senior Director of Product Marketing Resume
- Strong business acumen, with experience working with and presenting to executives
- B2B / product marketing experience, with strong digital media and marketing background
- Strong writing abilities and proven track record within marketing environment (provide samples)
- Demonstrated experience managing a marketing budget
- Design: ability to bring a concept to life by leveraging your design skillsets in PowerPoint, adobe and other creative tools
9
Skills For Mgr-product Marketing Resume
- Individual marketing professionals in their work with modern marketing skills
- Strong experience designing and executing rapid-fire test-and-learn campaigns
- Demonstrated experience involving product strategy and product marketing
- Fluent English language skills; verbal, reading and writing. Further European languages are beneficial
- Business/management-oriented writing skills (Case Studies, Marketing Messages, Business Proposals, etc.)
- Exceptional ROI-tracking skills, able to prove what is – or isn’t – working
- Apply critical thinking skills in problem-solving
10
Skills For Intern, Product Marketing Resume
- Proven experience leading integrated marketing campaigns
- Demonstrated experience crafting impactful and creative marketing materials
- Good understanding and skill of mobile phone RF circuit and specification
- Experience with all phases of design, verification, bring-up and validation for chips and boards
- Strong commercial experience and judgement – identifying new opportunities in a dynamic market environment and develop competitive insights
- Previous work experience, 3+ years’ experience in Product Marketing for a B2B enterprise software company
List of Typical Responsibilities For a Product Marketing Resume
1
Responsibilities For Director of Product Marketing Resume
- Collaboration: Build strong partnerships with sales leadership, product, compliance, creative services, public relations, product consulting, retail marketing, product pillar, and capital markets
- Educate the sales team on the firm’s broad product platform by coordinating product training sessions for 200+ relationship managers, focusing on key selling points of the product story to help refine the pitch
- Strong technical skills and experience working with marketing programs and tools such as Marketing Automation, Web CMS system, Camtasia and others
- Excellent verbal, writing and presentation skills; natural evangelist and strong customer advocate
- Strong writing, editing, communication and presentation skills, including the ability to tailor materials for various audiences/levels of sophistication
- Management experience, including demonstrated strong interpersonal and team-building capabilities
2
Responsibilities For Product Marketing Engineer Resume
- Strong skills in communication, writing, and ability to work well cross-functionally
- Outstanding written, oral, and visual communications skills
- Proven experience of developing value propositions, articulating differentiators, defining compelling messages
- Intermediate to expert skills in Excel - including advanced formulas, charting, pivot tables/pivot reporting, etc
- Work effectively with engineering, marketing, sales, and operations; Ability to influence others
- Strong product marketing/ strategic marketing experience in high technology OEM industry
3
Responsibilities For Product Marketing Associate Resume
- Experience in product marketing, 5+ years people management experience
- Prior work experience (internship or other) in project management, product marketing, technlology development
- Prior experience working with non-profit software or services providers
- Prioritize among competing opportunities, balance customer needs with business priorities, and articulate the rationale behind decisions
- Marketing initiatives, positioning and some messaging experience or an appreciation of the requirements for corporate product messaging is desirable
- Marketing experience, including creating marketing strategies
- Gathering, managing and prioritizing software release requirements, based on engagement with R&D, customers and the sales channel
- Billing and/or Financial Applications enablement and messaging experience required
4
Responsibilities For Product Marketing Leader Resume
- Gaining valuable experiences within the BU Interactive Team
- Gaining experience in project management
- Bring products to market with an innovative and effective launch plan
- Knowledge and past experience supporting some of the following : tradeshows, presentations, product analysis, pricing, and advertising
- Experience in marketing, including leading multi-functional teams and guiding
- Quantitative assessment and optimization of website experience and content through Google Analytics, multivariate testing, A/B testing, and user testing
- In-depth industry experience with data security and creating marketing content targeting CISOs, CIOs and security professionals in large enterprises
5
Responsibilities For Product Marketing Executive Resume
- Enterprise software marketing experience, including 4 directly in product marketing
- Experience in forecasting, pricing, understanding sales channels (OEM and distribution)
- Solid results building and executing product marketing campaigns
- Experience cultivating top external product reviews through existing relationships with tech writers and review sites including Wirecutter, PCMag and CNET
- Experience in a Marketing Assistant or Marketing Intern Capacity supporting product teams
- Expertise in developing highly effective, targeted marketing copy for a variety of audiences and marketing channels
- Experience doing awesome things in the technology space, with 3-4 years of managing a team
6
Responsibilities For Head of Product Marketing Resume
- Experience building and managing passionate and powerful teams
- Manage multiple concurrent projects while balancing competing priorities in a fast-paced environment
- Demonstrated product marketing chops, well versed in storytelling
- Experience in technology, internet, digital marketing, product management, and/or strategy consulting
- Experience building and leading a global organization
- Experience partnering with and influencing senior sales leadership, Product Management and other internal teams
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- Good understanding of the principles of business development and marketing
7
Responsibilities For Product Marketing Assistant Resume
- Product and solution marketing, including product launch, experience
- Co-ordinating closely with the regional Marketing teams to ensure the effective launch of new products and services
- Experience working with product management, engineering, and sales organizations
- Managerial experience in an educational publishing or product marketing organization
- Experience marketing of IT and cloud services and solutions for enterprise clients including the CIO and Csuite
8
Responsibilities For Senior Director of Product Marketing Resume
- Driven, self-starter who has experience in building product marketing teams in a high growth environment
- Experience working for or volunteering with a non-profit organisation
- Experience directly leading and influencing cross-functional product/service development and operations teams in a matrixed/diverse organization
- Demonstrated ability to create compelling product messaging and translate technology features into business benefits
- Prepare all analyses for pricing, cost of goods, price increase or line editing projects
- Experience in product marketing and/or brand marketing/management for a media, technology or consumer brand/platform
9
Responsibilities For Mgr-product Marketing Resume
- Deep RegTech experience with financial crimes category understanding and expertise – and understanding of the market dynamics
- Experience in product marketing and/or enterprise software marketing positions
- Experience in B2B product marketing and/or product management with increasing responsibility
- Improve existing website content and functionality with the goal to improve conversion rates and user experience
- Online product marketing interest, and preferably experience, in consumer-focused websites
- Prepare analyses for pricing, cost of goods, price increase
- Product Marketing or Management experience is required
- Experience working with creative departments
10
Responsibilities For Intern, Product Marketing Resume
- Orchestrate effective marketing promotions to drive revenue
- Proven track record of successfully taking new products to market
- Create key sales tools including competitive analyses to enhance sales effectiveness
- Demonstrate thought leadership in media and content marketing, the broader online ecosystem, and competitive landscape
- Work with cross-functional partners in product, engineering, design, research, and analytics to align on product priorities and goals
- Experience in influencing inventory decisions, pre-production and production allocation
- Experience in managing EOL processes
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