Manager, Product Marketing Resume Sample
Anita McCullough
24477 Shanahan Locks,
San Francisco,
CA
+1 (555) 253 0467
Work Experience
Senior Manager, Product Marketing
01/2017
-
PRESENT
Phoenix, AZ
- Self-starter and proactive leader with 6+ years of experience in a services consumer or corporate marketing company – “start up experience is desirable”
- Data and analytics driven marketer
- Build cross-functional relationships across the marketing, brand, legal, engineering & product management organizations
- Experience using social networks (Facebook, Twitter, Linkedin, Google, YouTube) for marketing purposes. Clear understanding of the tools and applications required by brands to execute on these channels
- Experience managing budgets and resources effectively
- MBA is very desirable
- Ensure all relevant brand and product category KPI’s and financial targets are met
- Ensure mid and post season analysis of sell in and sell through of all concepts across all channels.
- Training/Sales Enablement - work with Sales Enablement to lead the company’s product training efforts and support the development of other product-specific sales tools and resources
Manager, Product Marketing
03/2012
-
11/2016
Chicago, IL
- Develop business and functionality requirements for new product launches and brand level marketing programs
- Help define development priorities and outline the ideal customer experience in collaboration with the UX, Product and Creative teams; continue to shape, develop and implement scalable internal processes
- Drive briefing process with internal teams and external agencies to bring product vision to life in a way that is distinctly Walmart.com, helps the brand break through, and continues to help drive brand awareness
- Create customer-centric launch plans and test agendas focused on increasing awareness and improving perception of the Walmart.com brand that reflect strong strategic vision and attention to detail
- Ensure campaigns are in sync with (and complementary to) other brand initiatives
- Analyze post-launch results to assess impact on Walmart brand equity and retail category performance
- Strong communication + presentation skills, and significant experience working cross-functionally
- Exposure to/experience managing strategic planning
- Inspire and align various stakeholder groups on a shared goal
Senior Manager Product Marketing
07/2006
-
12/2011
San Francisco, CA
- Sharp creative eye and attention to detail
- Well-versed in project/process management with the ability to effectively prioritize
- Lead content development for new offers with internal subject matter experts to determine key value propositions and target audiences of new solutions; drive new product introductions and “go to” market strategies
- Work with internal teams to create, plan and develop product marketing programs based on intelligence gathered from external research and internal consultation with key stakeholders
- Develop targeted, high-impact content around new solutions, including but not limited to feature stories, white papers, blog content, PowerPoint presentations, case studies and web pages
- Brainstorm and champion new product naming initiatives and work with the Legal team to secure necessary trademarks and registrations
- Develop sales enablement content and sales kits that help drive revenue
Education
Ave Maria University
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Managerial skill, strategic thinking skill, analytical skill, interpersonal skills, strong drive to get things done
- Strong organization, planning and project management skills; ability to prioritize tasks for both self and team to meet requirements and deadlines
- Demonstrated thought leadership and strong cross-functional influencing skills, with ability to achieve results through others
- Excellent written and oral communication skills; ability to communicate effectively with diverse audiences
- Highly motivated self-starter with strong marketing and project management skills, experienced in cross functional team development in a matrix organization
- Strong leader with excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels across ES
- Strong MS Office Suite skill set with expert Excel skills
How to write Manager, Product Marketing Resume
Manager, Product Marketing role is responsible for marketing, presentation, communications, leadership, organization, analytical, business, retail, interpersonal, organizational.
To write great resume for manager, product marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Product Marketing Resume
The section contact information is important in your manager, product marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Product Marketing Resume
The section work experience is an essential part of your manager, product marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, product marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, product marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Product Marketing resume experience can include:
- Solid experience in Consumer Electronics or goods in a forecasting/allocation environment, or strong experience in logistics or operations
- Proven experience demonstrating strategic planning and project management skills to include market research and analysis
- Excellent persuasive communication, writing, and editing skills
- Strong marketing strategy skillset, including
- Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations
- Strong technical writing skills and solution design
Education on a Manager, Product Marketing Resume
Make sure to make education a priority on your manager, product marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, product marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Product Marketing Resume
When listing skills on your manager, product marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, product marketing skills:
- Strong integrated marketing &/or communications experience required; social media and digital marketing experience strongly desired
- Coach others in the development of their skills. Able to build solid, effective working relationships with others
- Demonstrated success in leading cross-functional teams, effective project management and analytical/decision-making skills
- Exceptional communication skills, along with high attention to detail and ability to work effectively with and leading a team
- Utilizes excellent speaking and writing skills
- Strong Marketing skills and fair understanding of insurance products are required
List of Typical Experience For a Manager, Product Marketing Resume
1
Experience For Senior Manager, Product Marketing Resume
- Strong relationship-building skills and ability to influence and motivate people at all levels across a broad variety of job functions
- Strong public speaking skills and ability to deliver presentations that engage audiences of all sizes
- Strong understanding of HTML, intermediate JavaScript skills
- Outstanding interpersonal, verbal, written communication, presentation and process facilitation skills
- Proven experience working with international teams - understanding of how to adapt communication to a culturally and geographically diverse audience
- Experience building effective cross functional relationships and navigating the complexities of a large organization to manage project deliverables
- Demonstrated understanding of product positioning and experience with activation
- Highly collaborative team player who can lead with the knowledge, intellect and temperament to work effectively in a fast-paced, changing environment
2
Experience For Manager Product Marketing Resume
- Process oriented with exceptional organizational skills
- Collaborate & Communicate -- Works well within a team environment. Writes and presents effectively in 1:1 and group situations. Gives others a voice
- + years proven experience in the following areas required
- Effectively communicate technical, complex product details to non-technical audience
- Lead ideation & validation process to select innovation priorities
- Previous experience with Adobe Experience Cloud solutions (Analytics, Audience Manager, Test and Target)
- Advanced Google Slides, PowerPoint, and Apple Keynote skills
- Publicly and effectively represent WLAN infrastructure with analysts, press, partners, end customers and the public
- Effectively guide and influence others in multiple organizations to contribute to the achievement of the above
3
Experience For Senior Manager Product Marketing Resume
- Confidently build relationships and effectively engage with junior colleagues through to senior executives
- Category resource planning and prioritization, including Factory Master Planning
- Experience interacting with and presenting to senior-level global executives and sales organizations
- Develop and execute evidence development plans aligned with product positioning and pricing
- Demonstrated track record of working closely across all key stakeholder teams (Product, Engineering, Design, Video, Social, Editorial , Sales)
- Strong writing and presentation building
4
Experience For Manager / Senior Manager, Product Marketing Resume
- Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
- Passion for cloud computing, namely SaaS, PaaS, IaaS and disruptive technology at large. Experience using Salesforce is advantageous
- Experience in product marketing at an enterprise storage or software company
- Articulate product value propositions clearly, including metrics that demonstrate customers’ desired business outcomes
- Create and manage team cadence for communication, product marketing managers’ performance and skill growth
- Experience in a product marketing role for an enterprise software or cloud-based service provider
- Demonstrated expertise in top-of-funnel marketing content best practices
- Build and manage a highly effective video product marketing team
5
Experience For Associate Manager, Product Marketing Resume
- Use a strong product marketing and product management focus to drive customer and revenue growth
- Experience in product marketing at a high tech company, or similar
- Strong track record working with technology and/or solution partners
- Demonstrate an ability to lead without explicit authority
- Domain experience in Storage, Hyper-converged or Enterprise IT
- Product marketing, technical marketing or technical sales experience
6
Experience For Assistant Manager, Product Marketing Resume
- Self-driven, result oriented and with virtual management skill
- Industry experience related to IOT and/or Ear audio or artificial intelligence related
- Partner with APAC sales leadership on product priorities to influence sales and marketing focus
- Develop competitive benchmarking and content to help inform key business decisions and sales effectiveness
- Maintain long term ‘vision’ of laundry and define holistic consumer experience
- Define market segmentation opportunities and prioritization
- Insight/problem, target consumer, lead benefit story, validated brand concept
7
Experience For Senior Manager, Product Marketing Management Resume
- Establish Marketing project priorities and allocate resources and workload
- Extensive experience with strategic marketing, including launch, of US and global medical devices
- Strong ability to lead, work cross-functionally and liaise at all levels of the organization required
- Translate business requirements into technical requirements for Adobe Experience Cloud Solutions, data taxonomy configuration and product analytics tracking
- Experience working in media/technology
8
Experience For Group Manager, Product Marketing Resume
- Experience working with mobile applications and connected devices (Roku, Apple TV, PS4, etc)
- Solid understanding of digital subscriptions and ecommerce
- Demonstrated ability to tell stories and communicate concepts with easy-to-understand visuals
- Excellent design portfolio of presentations
- Strong executive presence required, as well as ability to collaborate with and influence other functions
- Get-it-done mindset with a strong bias towards action
- Demonstrated track record as respected people manager and team lead
- Develops strategic copy and content to drive the online customer experience
- Experience with technology products
9
Experience For Manager, Product & Marketing Performance Resume
- Working innovatively, incorporating fresh marketing ideas, within defined processes
- Building trusted relationships across functional groups including at the executive level
- Working within in a small, but growing business, as part of a much larger organization
- Working and communicating globally
- Collaborating with the competitive intelligence team to understand and analyze key competitors
- Providing an outside-in view of the world to ADP
- Contributing to industry analyst relations activities
- Influencing a wide variety of stakeholders within a matrix organization
10
Experience For Manager, Product / Marketing Resume
- Working across academic, government and commercial sectors
- Working with operational leads to direct and manage day-to-day operational activities related to campaign reporting and requirements definitions
- Managing a small team of individual contributors, organize and drive content creation and marketing collateral
- Helping to build analyst relationships, provide analyst coverage and coordinate analyst survey responses
- Understanding of workloads deployed in these markets, and storage architectures associated with these workloads
- Managing a budget to drive the above
- Provide technical expertise and training to a wide variety of audiences including sales, engineering, marketing and other internal and external customers
- Print Production: Oversee FSG production, including sourcing of materials, printing and shipping
- Develop marketing initiatives and activities to promote GED Testing Service’s product and service offerings and reinforce the GED Testing Service brand
List of Typical Skills For a Manager, Product Marketing Resume
1
Skills For Senior Manager, Product Marketing Resume
- Strong qualitative skills and comfortable in a data-driven business environment
- High level strategic thinking and good communication skills
- Strong Microsoft Office package skills, including PowerPoint, Excel and Word
- Proven business and analytical skills to conduct market analysis, and develop and execute go-to-market plans
- Strong communication skills and the ability write reports, business correspondence, and procedure manuals
- Excellent English skills, both written and oral
- Strong leadership and interpersonal skills able to engage employees at all levels
- Strong communication (both verbal and written), interpersonal and organizational skills
2
Skills For Manager Product Marketing Resume
- Good technical writing, communication and presentation skills
- Strong computer skills including PPT, Publisher, MS Word and Excel
- Excellent interpersonal and customer service skills with ability to work across all levels of the organization
- Solid communication skills, especially in written, verbal, and presentation delivery
- Work with other product lines to effectively create cross-organizational alignment in the prioritization and creation of differentiated solutions for customers
3
Skills For Senior Manager Product Marketing Resume
- Ninja-level positioning, messaging, and strategic storytelling skills
- Perform daily blocking and tackling to drive and deliver the best customer experience, employee experience while delivering customer and revenue growth
- Exceptional communication and presentation skills, with the ability to cater messaging and delivery to various audiences
- Brand management, category management and product marketing experience in a traditional Consumer Packaged Goods company
- Experience in financial services industry, with experience in marketing campaign management, marketing and and/or annuity related products
- Exceptional business development and marketing skills, with track record of success managing partners and programs
- Strong project management experience working with multiple teams
- Strong product and content marketing experience required
- Related experience in Product Marketing, Product Management and/or Medical Device experience
4
Skills For Manager / Senior Manager, Product Marketing Resume
- Experience in Marketing with at least 3 years experience in management position
- Demonstrates an understanding of the energy and sustainability market; experience in the market is desirable
- Exceptional communication skills and executive presence
- Perform well in a fast-paced environment and manage multiple projects effectively
- Identifying, evaluating and prioritizing potential new channels and partnerships
- Demonstrated success in creating and implementing marketing strategies to promote corporate growth
- Experience in developing creative for advertising materials and advertising communications
- Proven track record of delivering growth from multiple digital advertising sources and executing key analyses with minimal supervision
- Experience developing direct response marketing and developing growth strategies that target employers and brokers
5
Skills For Associate Manager, Product Marketing Resume
- Specific experience in brand building, messaging development, web site creation/launch and global marketing campaigns is required
- Experience and understanding of mobile marketing and growth hacking
- Proven track record in crafting compelling brand and product positioning
- Experience creating and delivering sales training programs and content
- Any knowledge of CRM, experience with A/B testing and working with ESP’s
- Proven ability to work cross-functionally and thrive in a fast-growing, rapidly-changing environment
- Demonstrated ability to develop product marketing strategies and positioning that ultimately contribute to an increase in sales
- Experience in product/digital marketing/advertising
6
Skills For Assistant Manager, Product Marketing Resume
- Experience analysing complex data sets and performing quantitative and qualitative research
- Demonstrated aptitude for quickly coming up to speed on new technology concepts and leveraging them to develop innovative solutions
- Demonstrated ability to create compelling messaging and thought leadership content
- Marketing or sales experience working in the Energy industry sector
- Marketing or sales experience working in the lithium ion battery space
- Demonstrated proficiency in building business messaging for technology solutions, tailored by different buyers
- Experience in marketing in a high tech or innovative company (depending on level)
7
Skills For Senior Manager, Product Marketing Management Resume
- Experience in elearning and developing go-to-market strategies for software product offerings
- Build and maintain solid, supportive relationships with offering-related marketing and extended product teams, partners, and field teams
- Solid understanding of investment products and specifically mutual funds
- Advanced knowledge of Excel and some experience using googleplay and itunes stores
- Solid understanding of how complex, matrixed environments work, from both a people and product standpoint
- Demonstrated success in executing major product launches
- Experience in working within a global matrix software organization would be advantageous
- Experience with marketing or brand strategy
8
Skills For Group Manager, Product Marketing Resume
- Effective communication, strategic thinking and creativity
- Experience in working within a global matrixed software organization would be advantageous
- Experience as Product Manager or Product Marketing/Sales
- Experience with online booking solution development
- Product marketing or product management experience
- Experience in B2B product marketing
- Experience in or around the digital advertising ecosystem, preferably within B2B SaaS Product Marketing
9
Skills For Manager, Product & Marketing Performance Resume
- Experience in product management, product marketing and/or consulting and business analysis focused within financial services
- Experience building marketing strategies across channels
- Experience in digital marketing, marketing automation platform and CRMs such as Salesforce
- Post-college marketing/promotions experience
- Strong ability to collect and leverage customer insights to inform marketing strategy
- Experience with cross-channel marketing programs (digital, phone, mail, etc.)
- Experience in product marketing or product/brand management
10
Skills For Manager, Product / Marketing Resume
- Experience in life insurance or relevant fields, preferably in agency support functions or/and reporting functions
- Experience inchannel or product marketing
- Marketing experience within entertainment, interactive or mobile games, e-commerce or digital
- Experience in enterprise software marketing preferably in HR or Workforce Management
- Has strong x-functional leadership track record
- Partner with web team to enhance/maximize digital marketing and digital client experience
- Strong understanding of and ability to interpret and chart financial data
- Collaborate with product management teams to prioritize definition of features and solutions
List of Typical Responsibilities For a Manager, Product Marketing Resume
1
Responsibilities For Senior Manager, Product Marketing Resume
- Develop marketing strategy and positioning for Adobe Marketing Cloud core services
- Manages own workload, as well as monitoring direct reports’ workload, to ensure all projects are moving and deliver on time
- Create or manage production of sales and marketing materials, educational content, video tutorials, FAQ’s, demo scripts, and all other relevant materials for product launch and sustainment
- Track record of building and executing successful GTM enablement plans
- Support marketing team with ad-hoc business analysis
- Conduct product-level competitive analysis and develop competitive positioning
- Serve as subject matter expert, thought leader and evangelist for Adobe Marketing Cloud to create awareness and preference for Adobe products and solutions
2
Responsibilities For Manager Product Marketing Resume
- Manages Marketing expenses in order to ensure that they are within
- Manages local promotions, events marketing, and coordinates with
- Develop a thorough understanding of the residential indoor air quality industry, the company’s products and sales channels
- Continually gather data about consumers, competitors, and market conditions
- Research and propose monetization strategies for select services
3
Responsibilities For Senior Manager Product Marketing Resume
- Develop go-to-market strategies and plans as well as all associated collateral, sales enablement materials, competitive intelligence information, and thought leadership to enable sales organization success
- Partner with other internal marketing teams to ensure appropriate representation for products managed across public-facing channels
- Drive efforts with public relations, analyst relations, and events teams on product launch related activities
- Excellent written and verbal communication skills. Ability to translate technology features into business benefits. Previous experience interacting with C-level executives
- Develop and manage marketing campaigns including co-marketing, event, editorial and social media activity, designed to highlight Viacom’s advanced advertising products for B2B audiences
- Have a hand in determining the feasibility of utilizing advanced technologies and new product concepts in existing and new products
4
Responsibilities For Manager / Senior Manager, Product Marketing Resume
- Develop product positioning and messaging that differentiates Infoblox’s security portfolio in the market
- Develop and execute a content marketing strategy to grow employer awareness and interest for GED Testing Service’s GEDWorks program
- Provides expert product and sales training, and creates and trains the Sales Force on demo best practices
- Responsible for supporting trade shows, workshops and customer courses related to assigned product portfolio
- Be a part of a high growth and fast paced company that is on the forefront of cutting edge technologies
- Provides expert level support on assigned product portfolio and applications to Sales Team
- Supports the Sales Force on complex product demonstrations and highly technical product inquiries
5
Responsibilities For Associate Manager, Product Marketing Resume
- Develops, fosters and sustains relationships with key customers
- Supports Corporate Account Agreements
- Works in collaboration with Global Marketing on promotion and lead generation (E-promotion, ads, trade show strategy, branding, prospecting process, workshops, target account list, communication strategy, and thought leader development)
- Provides leadership and insight in all areas of client marketing/business/communications strategies to keeps Navy Federal’s marketing and advertising programs current and adaptable to meet changing priorities and industry trends
- Provide insight of growing demands on Marketing and Advertising budget, accounting for and balancing clients’ requirements against availability of physical and intellectual resources
- Previous experience in a leadership and/or supervisory role preferably in the marketing and advertising industry
- Expertise and knowledge of marketing principles including branding, promotions, placements, communications, direct marketing, product life cycles, and business strategies
- Demonstrated experience and skills to manage multiple projects, negotiate and obtain consensus for conflicting ideas, and priorities from management, product owners and vendors
- Demonstrated initiative, good judgment, effective decision making and strong organizational, time management and problem solving skills to achieve goals in a fast past environment
6
Responsibilities For Assistant Manager, Product Marketing Resume
- Strong practicing knowledge of digital technology and other marketing distribution channels to promote products and services
- High-tech product marketing experience
- Lead marketing analysis and planning efforts to ensure products align with UWW’s strategic imperatives and global brand strategy
- Develop product positioning and framing for new products; create compelling messages – supported by evidence and proof points - that accentuate United Way’s comparative value in the marketplace to accelerate individual engagement
- Partner with product business leads, sales, product management, finance and development to develop and execute actionable product and solution go-to-market strategies and tactics across the Bioclinica eHealth portfolio: Financial Lifecycle Solutions; RTSM; Safety & Regulatory; Clinical Data Management; and CTMS
7
Responsibilities For Senior Manager, Product Marketing Management Resume
- Create and help execute evidence-based, compelling and differentiating value propositions based on customer and industry needs
- Collaborate with other stakeholders to develop and operationalize pricing and promotional pricing
- Work with corporate marketing team to develop/customize content for demand generation programs, industry events and marketing communications campaigns
- Enablement. Create compelling, comprehensive, and easy-to-understand assets, competitive positioning, FAQs, and cheat sheets
- Partner with product management to develop product roadmaps and supporting launch strategy
- Provide insight and input into overall objectives in support of product marketing strategies and plans
- Transform technical product information into compelling materials and sales tools
- Develop and drive internal and customer-focused sales tools and content through all available channels
8
Responsibilities For Group Manager, Product Marketing Resume
- Ensure organizational readiness for product release business cases in support of core product enhancement opportunities
- Represent and promote team members’ needs and contributions to head of department and entire ICS organization
- Partner closely with Product Management to understand the product strategy and tailor our product narrative, thought leadership content and customer stories for our primary industries
- Campaigns. Partner with our industry marketing teams to deliver the Community Cloud value prop across industry-focused campaigns. Produce high-fidelity externally-facing content including thought leadership content, customer stories, webinars, data sheets, solution guides, and more for all funnel stages
- Think Strategically -- Knows what it takes to give your business the competitive advantage. Ability to see the forest through the trees in a dynamic environment. Can develop relevant, sustainable solutions. Aligns the right resources to the task at hand; foresees and plans around obstacles
- Make Smart Decisions -- Analyzes and synthesizes broad, cross-business or cross-discipline information that leads to breakthroughs or significant insight. Makes an impact
- Identify competitors and substitutes who are also trying to creating a platform and find ways to crush them
9
Responsibilities For Manager, Product & Marketing Performance Resume
- Analyze Digital Marketing conversion reports across marketing channels and to understand campaign success or need for change
- Drive Results -- Attacks everything with drive and energy with an eye on both the bottom line and customer success. Detail oriented, but versatile
- Deeply understand the U.S. healthcare industry landscape, including key trends and industry shifts
- Drive execution across the calendar for the full cycle of marketing activities
- Lead marketing strategies/tactics to ensure products align with UWW’s strategic imperatives and global brand strategy
- Focus on Customer Success -- Builds and maintains relationships with customers; shapes solutions that have significant positive impact on their business
10
Responsibilities For Manager, Product / Marketing Resume
- Create unassailable proof points and significant competitive differentiation
- Leverage the data in the nation’s largest medical records network to identify areas of focus for customer performance improvement and craft strategies to drive improved customer results
- Build a team that can provide market analysis and collaborate with the product teams to evolve athenahealth’s platform roadmap
- Develop deep relationships with Product Management and product leadership to become a trusted advisor
- In close collaboration with Digital team, partner to help implement quarterly strategic plan on strategy leveraging email automation platform and help design communication campaigns
- With input from the Brand Manager, prioritizes project queue to maximize impact on revenue
- Partnering with Revenue Cycle and Research, Growth, or Care Variation Product Marketing Team Leads to support revenue growth by applying select marketing disciplines to drive integrated marketing strategy and planning
- Working alongside product teams to develop a deep understanding of storylines and product offerings and then working with Product Leads to successfully package, and communicate the value proposition to key member and prospect segments
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