Partnerships Marketing Manager Resume Sample
Jarrett Green
98580 Vincenza Inlet,
Phoenix,
AZ
+1 (555) 135 9254
Work Experience
Partnerships Marketing Manager
09/2016
-
PRESENT
Los Angeles, CA
- Defines, develop, and execute strategies and tactics to bring Citi’s products and services to life for our target audiences in unique, differentiating ways to elevate our brand, drive consideration and intent, and bridge transactions and commerce
- Sales Materials: ‘beautify’ the design proposals and presentations, update current decks, version US decks for international relevancy, create and update commercial property slides and package one-sheets. Source accompanying clips and images. Provide Nick programme information as needed by sales team
- Nickelodeon Orange Carpet (editorial magazine programme): Project manage the show, serving as day to day liaison with production, legal, post-production, operations, digital, sales and client services regarding timelines, delivery and communication. Manage competitions when Nickelodeon driven. Maintain creative deck and ensure sales have up to date clips, one-sheets and stats
- Experiential: track local market activity with international opportunity
- Manage day to day of brand partnerships that align with Fitbit’s brand, product and business goals
- Comfortable speaking about API’s and fluency with data access partnerships
- Coordinate influencer partnerships for key brand franchises including One Kings Lane’s Makeover Program and The Studio at One Kings Lane seasonal retail launches
- Develop and implement an end to end marketing strategy for the co-brand partnership in the UK and for other partner models
Brand Partnerships Marketing Manager
08/2011
-
05/2016
New York, NY
- Manage (and develop) multiple marketing focused awareness activities including events, media placements and PR
- Develop and drive the acquisition strategy and plan for the co-brand/partnerships channel to encompass all elements of lead generation and direct marketing
- Lead the customer marketing strategy the co-brand/partnerships channel to drive customer engagement and satisfaction. This includes planning campaigns across multi channels such as triggers, email, direct mail, digital, social, and events
- Drive consistency of look, tone and feel across all prospect and customer touchpoints to deliver an optimal customer experience
- Collaborate with key business partners and stakeholders to deliver success against joint objectives – including other members of the UK Marketing Team responsible for other segments and associated campaigns, the Product Team managing the co-brand relationship and the UK Partnerships Team
- Manage partnerships marketing budget allocation including optimising ROI on budget spent
- Oversee and execute the launch planning activities for new partnerships
- Work with partners and cross-functionally within Blackboard to develop comprehensive operational plans and successful program execution
- Develop market positioning and messages for joint solutions, differentiating Blackboard from the competition
Bank Partnerships Marketing Manager
10/2008
-
04/2011
Boston, MA
- Create and manage campaigns on behalf of partners into the Blackboard installed customer base, leveraging all relevant elements of the marketing mix including PR, social media, events, online marketing, direct marketing, and field programs
- Manage and develop the creation of effective sales tools and assets, including sales training materials
- Define and report on key program metrics to stakeholders and executive leadership
- Build and maintain working relationships with our premier partners and represent their marketing interests within the Blackboard organization
- Coordinate with numerous groups including Business Development, Sales, Customer Success Advocates, Field Marketing, Corporate Marketing, Product Marketing, and Product Management
- Is proficient in B2B and/or B2G software marketing
- Has a deep understanding of customer segmentation and experience using data and analytics to inform and influence decision-making
- Possesses outstanding writing, presentation, storytelling, and organizational skills
- Is proficient with developing integrated, multi-touch marketing plans
Education
Fairleigh Dickinson University - Metropolitan Campus
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Has outstanding project management and coordination skills and can track multiple simultaneous projects and deliverables
- Experience managing marketing partnership and vendor relationships to successfully execute plans
- An understanding of sales/account sales force dynamics either from experience in the field or acquisition
- Proven strategic thought leadership with the ability to translate into actionable plans
- Key relationship management skill sets to manage internal and external stakeholders within all levels of the organization
- Preferably has Education industry experience
- Can drive demand for enterprise software, leveraging a wide variety of techniques including content marketing, drip campaigns, digital/web, etc
How to write Partnerships Marketing Manager Resume
Partnerships Marketing Manager role is responsible for events, retail, training, design, digital, integration, partnerships, organization, marketing, advertising.
To write great resume for partnerships marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Partnerships Marketing Manager Resume
The section contact information is important in your partnerships marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Partnerships Marketing Manager Resume
The section work experience is an essential part of your partnerships marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous partnerships marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular partnerships marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Partnerships Marketing Manager resume experience can include:
- Stellar networking and communication skills coupled with the ability to make smart partnerships happen
- Marketing and/or business development experience
- General Marketing execution
- Excels in a fast-paced, cross-functional environment
- Is self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
- Creative solutions driven mindset, with a get it done attitude
Education on a Partnerships Marketing Manager Resume
Make sure to make education a priority on your partnerships marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your partnerships marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Partnerships Marketing Manager Resume
When listing skills on your partnerships marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical partnerships marketing manager skills:
- Optimistic and highly motivated, with a good sense of when to seek advice and when to act autonomously and independently
- In depth understanding of Global Commercial Payments – incorporating our solutions in the SME, T&E and B2B spaces
- Track record of successful project planning, management and delivery, spanning multiple layers of a complex matrix organisation
- Ideally has familiarity with principles of content marketing and marketing automation
- Engagement/ Loyalty Planning and Execution
- Analytic problem solving capability
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