Program Marketing Manager Resume Sample

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Raheem Schowalter
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Work Experience


Program Marketing Manager
04/2017 - PRESENT
Boston, MA
  • Set country/regional priorities for existing product/solution global expansion
  • Develop the global expansion strategy for new products and solutions
  • Ensure adoption of products and solutions
  • Develop a governance process to establish each geography’s business need for a new product or solution; review geography’s return on investment and business metrics
  • Closely partner with released product engineering to balance resources for product readiness against the C&I and CRHF global marketing strategies
  • Frequently partner with global marketing leaders to understand customer needs in their geography and act as the global voice at the table on AOP priorities
  • Lead monthly touchpoints with all C&I Country/Regional Marketing Managers (alongside C&I Portfolio Marketing Managers) to provide C&I business updates and facilitate cross-geography business and operational needs
  • Handles the creation and implementation of multiple forms of internal strategic marketing engagement activities, events, programs and content guided by the Medtronic brand and overall brand marketing strategy
Senior Program Marketing Manager
07/2013 - 01/2017
Phoenix, AZ
  • Plans, creates, and produces marketing, education, and promotion materials to implement marketing strategies and brand reputation objectives
  • Leads strategies, produces content, and organizes events to help align the organization's goals in support of greater employee brand and brand marketing engagement and business impact
  • Responsible for planning, storytelling, writing and editing to persuade, educate and inspire internal audiences to understand and activate the Medtronic positioning and brand to drive external reputational impact in the market
  • Define and oversee editorial management, content and event development for internal marketing enablement, activities, campaigns and/or programs
  • Interpreting analytics in order test and measure the performance of different activity as well as reporting on results and delivery of KPI’s
  • Deliver a cohesive field marketing plan to achieve Red Hat corporate and sales objectives, as well as broaden and deepen Red Hat's install base through cross-sell programs
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Good communication skills; pragmatic with a focus on what’s relevant
Lead Gen Program Marketing Manager
11/2006 - 06/2013
Chicago, IL
  • Drive the Academic marketing program strategy and planning approach across Reaxys and Knovel. Proactively work with program requestors from Solution and Segment Marketing to set up objectives according to GTM approach, priorities and aligned KPIs
  • Collaborating closely with Solution Marketing, launch and manage Academic programs against the strategy, employing best practices and data-driven results to guide performance. Each campaign requires a framework, objectives, success metrics, creative concept and toolkit, messaging and positioning, channel mix project plan including internal communications, and reporting needs
  • Day-to-day program management and execution, including leading team meetings, project management, monitoring of program performance, and conducting monthly/quarterly campaign reviews. Stepping in as required for execution, such as copywriting, media buys, email blasts, internal communications collateral creation etc
  • Recommend program optimization and automation, and work to implement based on results and objectives
  • Address any program challenges with accuracy, efficiency, diligence and thoroughness
  • Ensure close collaboration and relationships with Solution and Segment Marketing (on marketing content, reporting and recommendations), and MEO team (on reporting requirements, customer data management, segmentation, analysis and reporting, lead management, tele prospecting), as well as Sales (internal comm, sales enablement and webinars)
  • Demonstrated expertise in value proposition creation
  • Lead strategy and Program positioning with AWS media, PR, AR, Sales, Business Development

Education


Lindenwood University - Belleville Campus
2001 - 2006
Bachelor's Degree in Marketing

Professional Skills


  • Demonstrated skills in running or managing a complex and scaled digital web property
  • Excellent analytical, problem-solving skills and solid decision making techniques
  • Strong project management skills and flexibility working across various programs
  • Strong negotiation and personal influence skills
  • Excellent verbal, written and presentation skills with the keen ability to communicate clearly and concisely
  • + Strong interpersonal skills
  • Digital Marketing experience is required, with knowledge of Content Marketing experience

How to write Program Marketing Manager Resume

Program Marketing Manager role is responsible for presentation, interpersonal, digital, marketing, negotiation, leadership, retail, credit, training, database.
To write great resume for program marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Program Marketing Manager Resume

The section contact information is important in your program marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Program Marketing Manager Resume

The section work experience is an essential part of your program marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous program marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular program marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Program Marketing Manager resume experience can include:

  • Excellent writing skills, especially with regard to copy for promotional emails
  • Responsive with good organizational skills
  • Responsive with good organizational and communication skills
  • Demonstrated management skills, creativity, and initiative
  • Good collaborator and team player; relationship building skills
  • Effectively manage time, prioritize tasks, and work within deadline

Education on a Program Marketing Manager Resume

Make sure to make education a priority on your program marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your program marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Program Marketing Manager Resume

When listing skills on your program marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical program marketing manager skills:

  • Demonstrates strong communication & presentation skills, presenting to CEO and VP levels
  • Project management skills and time management; handling & prioritizing tasks
  • Good interpersonal and negotiation skills are required with track record of driving measurable and meaningful business results
  • Solid communication and influencing skills with all levels of internal stakeholders
  • Appropriate technical knowledge and experience to be able to communicate effectively with the cross functional teams and customers
  • Experience building and implementing effective integrated marketing programs targeting the enterprise market including Fortune 500 accounts

List of Typical Experience For a Program Marketing Manager Resume

1

Experience For Senior Program Marketing Manager Resume

  • Work effectively and guide consensus among geographically distributed, cross-functional teams
  • Combination of visionary, strategic and pragmatic, and practical tactical skills
  • + Proven track record in developing and maintaining relationships with HCPs and Med Device sales reps
  • Proven track record of achieving objectives with smaller budgets, whilst also understanding how larger companies execute and the standards of output required
  • Develop and carry out effective integrated marketing programs for complex offerings targeting the enterprise market, including Fortune 500 accounts
2

Experience For Global Program Marketing Manager Resume

  • Positive attitude and solid work ethic
  • Demonstrated leadership, creativity, and initiative
  • Integrate content use and effectiveness metrics into the BOM
  • Software industry experience across a broad portfolio of technology areas
  • Consistently take personal ownership of defining and guiding the creation of software workflows that customers love and that help accomplish key business goals
  • Implement demand generation campaigns across multiple channels, driving towards better quality leads – including email, web and webinars
  • Thorough marketing knowledge in customers and target markets, marketing strategy creation, product and solution knowledge
  • Communicate Global Program plans across Marketing and influence buy-in of plans by Regional Field, Conferences, Digital, Content and Channel Marketing Managers
3

Experience For Lead Gen Program Marketing Manager Resume

  • Develop a cohesive strategic plan to amplify market awareness and guide demand in NA for a Red Hat global marketing campaign
  • Broaden the reach of Red Hat's footprint within existing customer accounts with cross-sell programs
  • Ensure proper linkage of leads and opportunities to campaign and programs for accurate closed-loop reporting
  • + Maintain and regularly disseminate timely competitive intelligence along with compelling sales arguments that support Advanced Energy’s technology
  • + Ability to develop solutions to complex problems with creativity while aligning with organizational objectives
  • + Ability to multi-task while working in a fast paced environment
  • Lead thinking about how to grow the Red Hat Developer Program and attract all levels and all types of developers
  • Customer research components including program surveys, net satisfaction surveys, and user
4

Experience For Regional Program Marketing Manager Resume

  • Develop strategic Global Program plans and work with Marketing Automation for execution of plans
  • An ability to think both creatively and strategically
  • The ability to effectively manage multiple campaigns simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
  • Analyze metrics and reports to determine effectiveness of program activities and integrated cloud content consumption
  • Develop targeted Industry marketing plan in collaboration with related sales and marketing key stakeholders, aligning with the Asia Pacific (APAC) and Japan Marketing and Sales teams’ strategy
5

Experience For AC Program & Marketing Manager Resume

  • Coordinate with case team leadership to understand staffing needs, including nature of assignments, staffing requirements, and oversee staffing of teams to projects based on understanding of client, office and individual needs
  • Work with Staffing partner and/or leadership team to ensure decisions best optimize tradeoffs between client service, utilization, and retention
  • Maintain and regularly disseminate timely competitive intelligence along with compelling sales arguments that support Advanced Energy’s technology
  • Plan and tactically implement the company’s tradeshow activities
  • Carry out integrated programs for all routes to market and across key vertical markets
  • Collaborate and guide alignment with global, cross-functional teams and with counterparts in other regions worldwide
  • Communicate regularly with business units, the Sales team, and cross-functional stakeholders regarding marketing plans, program details, and performance metrics
  • + Perform market, sales, and financial analyses and assess effectiveness of various appropriate marketing programs along with health economic value propositions
6

Experience For Digital Program Marketing Manager Resume

  • + Superior communication and presentation skills
  • + Ability to work effectively in a multidisciplinary team environment
  • + 5+ years' experience with Master's
  • + In conjunction with the Director of Marketing, develop and support the franchise strategic goals for product and enabling procedure programs
  • + Develop sales tools to position the value proposition and economic benefits of our technology to the customer and best practice for proctoring
7

Experience For Global Field Program Marketing Manager Resume

  • + Develop additional sales collateral within the appropriate specialty
  • + Collaborate with surgeon thought-leaders and product champions to develop value added programs and materials, both in the office settings as well as the Operating Room
  • + Conduct and construct training respective to the field, surgeons and other stakeholders
  • + Collaborate outside of division in order to facilitate Medical Education and other cross pollination efforts
  • + Implement medical educational activities within the division
  • + In conjunction with the Director of Marketing, prepare and support activities for new product launches including value proposition, sales channel strategy, cannibalization assessment, educational tools and pricing
  • + Support social networking and patient brand awareness activities to support growth requirements where appropriate
  • + Plan and tactically implement the company’s tradeshow activities
  • + Capability to travel within the U.S. and international
8

Experience For HBO Program, Marketing Manager Resume

  • + Computer proficiency with Microsoft Word, Excel, and PowerPoint
  • + Specific vision abilities required by this job include ability to adjust focus
  • + The noise level in the work environment is usually quiet
  • Guide customer adoption, success, and deep engagement with developer tools and services
  • Speak with customers regularly to understand their needs and problems; carry out multiple
  • Perform competitive analysis and customer research to better understand how the value propositions delivered in your feature area compared to the marketplace
  • Influence management and broad feature teams to the benefit of our customers and the business
  • Engage with the community to promote Red Hat Developer tools and services via blog posts and social media and public speaking opportunities (e.g., conferences, meetups) through team and cross-organizational partnerships
  • Develop and implement integrated program offerings
9

Experience For Discount Program Marketing Manager Resume

  • Interface directly with sales and internal teams on specific program performance
  • Measure results and optimize our lead nurture program to improve lead conversion
  • Define and execute an effective inbound marketing program, leveraging blogs, social media and broader content – and develop a process to continually monitor and refine based on results
  • Execute on NA event management plan, identifying relevant industry and partner events to participate in, in addition to owning and managing the logistics for the events
  • Extensive experience (5+ yrs) developing and delivering demand generation and inbound marketing programs
  • Co-manage CyberSource web presence and paid search in tight alignment with the Digital marketing team and Solution Marekting team
10

Experience For Principal Program Marketing Manager Resume

  • Develop and take ownership of an industry awareness program – defining the most relevant channels and publications, partnering with solutions marketing to create content, and reviewing results
  • Proactively seek to understand latest marketing program trends, tools and best practices, disseminate and assess relevance for NA marketing
  • Project management: Lead and schedule all planning meetings with stakeholders; ensure all aspects of the program are delivered on-schedule
  • Proactively plan and monitor the programs budget, optimizing return on investment
  • Manage relationships with external marketing agencies and suppliers
  • Successful track record creating and managing integrated, direct marketing campaigns—digital-led, spanning demand generation, event management, social media, and more

List of Typical Skills For a Program Marketing Manager Resume

1

Skills For Senior Program Marketing Manager Resume

  • Strong cross-functional and team leadership and motivational skills
  • Strong analytical skills with the ability to translate program data into meaningful insights
  • Writing and presentation skills to deliver detailed content into impactful go-to-market materials including web, email, and social content
  • Related B2B event or program marketing experience; experience in managing multi-cities roadshows
  • Demonstrated success record to meet deadlines and to handle multiple priorities while working in a highly complex environment
2

Skills For Global Program Marketing Manager Resume

  • Direct experience/demonstrated knowledge of brand marketing
  • Project management skills and flexibility working across various programs
  • Effectively manage programs according to budget
  • Effectively manage and communicate all risks and dependencies impacting the Red Hat Developer Program; work consistently to solve the root causes of issues
  • Goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, resourcefulness, influencing skills
3

Skills For Lead Gen Program Marketing Manager Resume

  • Program or account-based marketing experience in high tech; financial services or insurance vertical experience is an advantage
  • Meticulous, flexible, resourceful, creative, and highly organized; great problem-solving skills
  • Clear communications skills as well as the confidence to speak up to lead a discussion
  • Effectively and consistently manage all stakeholders internally and externally
  • Effectively communicate and guide consensus among geographically distributed, cross-functional teams
  • Related experience, preferably within an area of program marketing, product marketing, or relationship marketing
4

Skills For Regional Program Marketing Manager Resume

  • Experience in working with, as well as influencing and negotiating with various stakeholder groups
  • Or more of experience in a senior role managing Marketing complex marketing campaigns
  • Experience working with, as well as influencing and negotiating with various stakeholder groups
  • Experience working with agencies for strategic media planning and buying, integrated campaign development and implementation
  • Experience working with agencies for strategic media planning and buying
5

Skills For AC Program & Marketing Manager Resume

  • Experience analyzing, negotiating and managing undefined complex projects
  • Demonstrated ability to coordinate with global teams, partner marketing, field marketing, corporate marketing, and sales enablement associates
  • Experience working with agencies for strategic media planning and buying, campaign development, and asset creation
  • Combined experience in one or more of the following: sales management, business marketing, channel marketing
  • Experience managing a vibrant and diverse user community, focusing on engagement, activation and satisfaction metrics
  • Self-motivated with strong history of demonstrating initiative to job responsibilities and being proactive across all work
6

Skills For Digital Program Marketing Manager Resume

  • Demonstrated successful track record of managing budgets and high level marketing campaigns and strategies
  • Solid understanding of software sales, marketing, and programs
  • Experience presenting to C-level audiences
  • Good balance of strategic thinking and implementation and the desire to make a wide impact with thousands of partners
  • Good instinct, with the ability to digest partner and industry market data and trends to tune program messaging and communication
  • Strong work ethic, a self-starter and multi-tasker willing to put in the time and do what it takes to get the job done
  • Strong in conviction and has gravitas in presenting ideas to senior leadership
  • Demonstrated success of managing multiple Programs simultaneously, aligned and executed to meet defined business objectives
  • Experience dealing with C-level audience is beneficial
7

Skills For Global Field Program Marketing Manager Resume

  • Experience at working both independently and in team-oriented collaborative environments
  • Demonstrate a "roll-the-sleeves-up" teamwork approach to problems, planning, and people associated with all aspects of program management
  • Ensure that the end-to-end experience is being met for your feature area
  • Experience in B2B marketing, preferably in a technology field
  • Solid understanding of HTML and basic knowledge of web and digital content management systems (CMS)
  • Demonstrated ability to achieve practical results working cross-functionally with sales and Solutions Architecture teams
8

Skills For HBO Program, Marketing Manager Resume

  • Passionate about event experience and making customers feel celebrated
  • Demonstrated track record of success in a fast-moving, technical environment
  • Extensive experience in sales, marketing and/or business management in the medical device industry
  • Demonstrate positive and constructive behaviors that drive team cooperation in achieving objectives
  • B2B marketing experience, preferably in a technology field
9

Skills For Discount Program Marketing Manager Resume

  • Solid and disciplined project management and process improvement capabilities
  • Experience with Credit Card and Home Equity
  • Experience creating and executing lead nurture programs
  • Experience running webinar programs, and awareness of webinar platforms, such as ON24
  • Outstanding creative judgment and familiarity developing advertising creative in all forms of media
  • Maintaining the quality & relevance of all marketing communication messages to customers and the markets, to ensure maximum customer satisfaction
10

Skills For Principal Program Marketing Manager Resume

  • Willing to share ideas and successful programs with your team
  • Keen understanding of personas-based marketing, customer targeting and segmentation, the buyer's journey, lead process, and funnel reporting
  • Responsible for defining, building and rolling out end-to-end digitally-led campaigns as part of a high integrity marketing programs operation
  • Responsible for Program branding, messaging & marketing
  • Deep background managing and incorporating digital tactics into marketing programs
  • Create strategic and measureable campaign plans by working with global Field Marketing, Partner, and Marketing teams
  • Clear understanding of campaign planning and audience mapping
  • Deploy marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
  • Campaign Management - design and manage custom marketing campaigns for Blackboard Transact client co-marketing programs

List of Typical Responsibilities For a Program Marketing Manager Resume

1

Responsibilities For Senior Program Marketing Manager Resume

  • Demonstrate excellent communication, leadership, and presentations skills
  • Work independently as well as thrive in a cooperative work environment and work effectively in a matrix
  • Demonstrated ability to create world-class campaigns and educate a global marketing force
  • Solid understanding of 2-tier distribution and direct end user sales channels
  • Previous user of or strong exposure to sales and/or marketing automation tools
  • Excellent ability to collaborate across functions – in particular Sales, Sales Operations, Customer Service, Product Marketing, and IT
2

Responsibilities For Global Program Marketing Manager Resume

  • Evolve existing CRE insights to an interactive experience between JMPC, clients, industry influencers and 3rd party information providers
  • Strong knowledge of content marketing strategy, distribution channels and digital ecosystems
  • Strong process orientation and detail orientation
  • Good communicator; pragmatic and focusing on what's relevant
  • Experience in the food and beverage sector
  • Demonstrated track record of accomplishments in project management in a major organization
  • Strong business acumen; A comfortable level when interacting with senior leadership
  • Related experience in program or project management
3

Responsibilities For Lead Gen Program Marketing Manager Resume

  • Working with the global event and creative teams to deliver Red Hat event kits for industry events workshops, practical labs, and executive roundtables
  • Manage webinar production schedule and coding, posting, and documentation of each into the respective area of the BOM and Mojo
  • Manage total programs, including ROI analysis, budgeting, resource management, launch, communications, promotion to sales and the market
  • Open communicator that likes to contribute with passion for learning and taking on challenges
  • Build cohesive strategic plan to amplify market awareness and promote demand for Red Hat’s Consulting and Training Services teams in NA
  • Collaborate with SAMs to discuss marketing and training needs within the channel to help support internal and external sales goals
  • Increase customer satisfaction in doing business with Allegion through customer support, online interactions, marketing materials, etc
4

Responsibilities For Regional Program Marketing Manager Resume

  • Build the foundation of the CRE community by organizing around existing technology, content/thought leadership, events and other assets
  • Develop best-in-class marketing assets and execute marketing campaigns and initiatives
  • Knowledge of Lending-related Marketing is key
  • Directly manage marketing Program coordinator, provide guidance and coaching on projects
  • Understand and communicate complex technological products in a compelling and meaningful way
  • Manage content life cycle (new content categorization and coding in Salesforce, edits, refreshes, retirement, translations)
  • Take on responsibility for the development, implementation, and management of marketing plans and activities for assigned sales teams
  • Work with sales teams to identify needs and opportunities, then apply field marketing strategies and tactics to address
  • Set and achieve field marketing program success measured by specific metrics like increased awareness, sales leads, and revenue generated
5

Responsibilities For AC Program & Marketing Manager Resume

  • Manage programs to budget; seek out alternative funding, as needed
  • Step in as back-up to the regional field marketing leader as needed
  • Creative and innovative thinking capabilities
  • Represent the global demand generation team in industry event, webinar, and virtual event planning meetings
  • Work with the Regional and Field Marketing Event team’s contacts to increase adoption and activation of kits in market
6

Responsibilities For Digital Program Marketing Manager Resume

  • Actively involved in mentoring peers within current department
  • Active participant/presenter/leader in meetings, conference calls, and/or training activities
  • Expand the adoption of Red Hat’s services within existing Red Hat customers through cross-sell and up-sell programs
  • Ensure proper linkage of leads and opportunities to programs for accurate closed-loop reporting
  • Communicate marketing plans, program details, and performance metrics regularly to stakeholders
  • Drive alignment of channel investment funds with key marketing campaigns and business initiatives
  • Ensure marketing materials and programs are field ready and adopted
  • Strategize and deliver on a partner marketing program
7

Responsibilities For Global Field Program Marketing Manager Resume

  • Partner with CRE Content lead to develop a strategy to serve up personalized content to clients on existing Chase.com platforms
  • Maximize cross-functional collaboration by putting in place regular meetings in the lead-up to events as well as on-site communications
  • Design and execute multi-channel marketing campaigns to deliver upon lead generation and nurture goals
  • Conceptualize multi-faceted account based marketing strategies to accelerate pipeline growth against key target accounts
  • Support business development team efforts with enablement tools, training and outbound call feedback loops
  • Exhibit insatiable curiosity, a willingness to question, can articulate a vision for success, and be willing to often “swim upstream” to make things happen
8

Responsibilities For HBO Program, Marketing Manager Resume

  • BA/BS in Business, Communications or related field
  • Collaborate with the global Account Based Marketing (ABM) Program team to create and gain consensus for cross-portfolio go-to-market (GTM) plans and marketing plays in accordance with strategic solutions portfolios and sales directives
  • Direct and execute all of the marketing activities that motivate insurance carriers (APD Claims, Casualty Claims, Underwriting and Marketing) to join the CCC ONE network
  • Provide guidance and best practice advice to insurance carriers who are marketing telematics-based insurance offerings to their customers
  • Sales enablement – communicate the value proposition of the solutions to the sales team and develop the sales tools that support the selling process of the solutions
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for the solutions
  • Manage online marketing content and promotional demand generation campaigns
  • Successful track record of growing new product sales
9

Responsibilities For Discount Program Marketing Manager Resume

  • Understand and apply knowledge based on competitors, corporate mission, technological solutions, product strengths, weaknesses, opportunities and threats
  • Works well across functional and technology service groups
  • Manage and maintain the campaign and vertical bill of materials (BOM)
  • Actively manage communication and maintenance with the program marketing managers to refresh, renew, and retire assets in the BOM per analyst and vendor agreements
  • Manage notifications to digital and market development teams regarding expiration dependencies for content in their programs (allowing for time to promotional replacement and recreation)
  • Maintain requirements for and an understanding of new PnT, content hub, resource library, translations, and Mojo developments and capabilities and provides input regarding adoption of new content management tools (Kapost, etc.)
10

Responsibilities For Principal Program Marketing Manager Resume

  • Updated Mojo on a regular basis; manage upgrades and redesigns of Mojo
  • Oversee the content curation process, content alignment, webinar alignment, in and out of campaign decisions
  • Help guide and define requirements for content management process improvement in support of the effort to automate functions (e.g., tool, new system requirements, etc.)
  • Handle multiple projects simultaneously, while also working with a wide variety of cross-functional teams toward common goals
  • Continually improve plans and strategies as needed to meet desired goals and objectives
  • Motivated by accuracy with a passion for perfection
  • Plan and deliver regional marketing campaigns, events, and initiatives aligned with global and regional objectives to achieve business and revenue growth targets
  • Drive and execute targeted marketing plans to bring together corporate programs and regional opportunities, including but not limited to field events, executive programs, tradeshows, customer references, industry associations and telemarketing
  • Understand complex buying/selling processes involving multiple decision-makers for software purchases. Working closely with peers and key account leads, deliver a set of ABM (account-based marketing) initiatives to targeted regions, industries and segments

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