Marketing Lead Resume Sample
Kellie Marvin
2018 Cole Route,
New York,
NY
+1 (555) 833 6362
Work Experience
Marketing Lead
11/2017
-
PRESENT
Los Angeles, CA
- Collaborate with the NFL, Teams and BCUS Channel managers to develop on the strategy and implementation of acquisition campaigns for the NFL Extra Points program, including direct mail, events, paid search, display, affiliates, social media, and loyalty/engagement, especially as it relates to Team assets
- Responsible for product development, creative and channel optimization, and project management for the portfolio
- Liaise with the Decision Management team to leverage existing Barclays models to target best responding clients
- Work with partner to gather requirements for cell builds and liaise with Campaign Development to execute
- Own budgeting, accrual, and compensation for the portfolio
- Manage the new account forecast process and report on variances as needed
- Make recommendations on tools, channels, strategies, and best practices
- Monitor campaign performance and recommend strategies to address areas for improvement
Digital Marketing Lead
08/2012
-
07/2017
Los Angeles, CA
- Extensively proofread marketing collateral to ensure accuracy
- Route copy through Barclays Communications, Legal and Compliance to ensure consistency and accuracy
- Collaborate with leadership to identify our buyers’ business issues and their diverse needs
- Build and drive integrated, multi-channel marketing and communications programs that align with these issues and the practice’s overall strategy
- Build comprehensive, integrated and multi-channel marketing and communication programs to launch, enhance and support the integration and expansion of the FSO’s strategic alliance relationships and acquisitions
- Develop and manage the program’s annual budget, track the return on investment (ROI) of activities, adjust marketing and communications programs based on effectiveness and provide reports and status updates to leadership as required
- Be an active participant with a point of view on the standard methodologies for digital and social brand behaviors
- Be a vocal participant in financial aspects of your department or the use of social within the company including: budget, staffing, projections, etc
- Establish relationships with partners at all levels (whether platform or internal) to be a voice of the company in presenting and developing a comprehensive social media strategy
Ultrasonic Focus Platform & Sotm Marketing Lead
08/2005
-
04/2012
Philadelphia, PA
- Travel Requirements – 20%
- Influence the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insights
- DRIVING BUSINESS RESULTS
- Validate ROPU TA/brand CSFs
- Provide input to the TA/brand KPI development
- Develop OPU Operational Plan
- In collaboration with Commercial Operations, deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to PMC and proposing solutions and counter measures
- Communicate regularly key summaries/updates to PMC in a clear and precise way to facilitate information sharing, consultation and efficient decision making,
- Overseeing the FindLaw digital marketing team responsible for fulfilling clients nationally for PPC, SEO, Social Media and Web Redesign projects
Education
Franciscan University of Steubenville
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong inter-personal skills, written and verbal communication skills
- Strong analytical skills Proven track record of implementing successful End-User tactics across different channels (direct marketing, telemarketing, web etc.)
- Strong analytical skills with experience of using analytics packages including Google Analytics, A:B / MVT tools , SEO and monitoring tools
- Demonstrated organizational and interpersonal skills, including ability to work effectively within a team and a fast-paced dynamic business environment
- Time Management: Uses time effectively and efficiently; values time, has strong multi-tasking skills
- Strong Market Research and Data Analysis Skills with experience managing leads and database management
- Strong analytical skills and desire to continually challenge performance of existing campaigns and user experience
How to write Marketing Lead Resume
Marketing Lead role is responsible for analytical, marketing, interpersonal, english, organization, leadership, organizational, business, design, database.
To write great resume for marketing lead job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Lead Resume
The section contact information is important in your marketing lead resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Lead Resume
The section work experience is an essential part of your marketing lead resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing lead responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing lead position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Lead resume experience can include:
- Exceptional communication and presentation skills and demonstrate strong business acumen that reflects the Oculus values
- Strong SQL or similar skills
- Strong analytical capabilities and proven experience using tableau and excel
- Excellent writing skills and a keen visual sense
- Strong people leadership experience, ability to drive clarity within marketing organization and ensure focus on top priorities
- Languages:Excellent English skills are required
Education on a Marketing Lead Resume
Make sure to make education a priority on your marketing lead resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing lead experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Lead Resume
When listing skills on your marketing lead resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing lead skills:
- Excellent oral and written communications skills and interpersonal skill
- Proven record of establishing and managing project plans, adjusting to changing circumstances. Ability to prioritize and effectively manage key milestones
- Organizational Skills: Ability to manage multiple work-streams, deliver performance against key schedules, and work effectively under pressure
- Demonstrated strong communication & project management skills, ability to drive change
- Demonstrate active listening and consultative selling skills when promoting additional products and services
- Leadership and general management skills, especially in setting strategy, gaining alignment, and building a strong team
List of Typical Experience For a Marketing Lead Resume
1
Experience For Digital Marketing Lead Resume
- Experience:Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Demonstrable experience in planning and managing significant marketing budgets and product P&Ls
- Marketing B2B software, ideally SaaS products, with experience in market segmentation, online marketing, CRM, and marketing automation
- Experience in conversion rate optimization, e.g. owned landing page testing or sprint developments
- Experience advocating for and leading a team
- Experience working with a global social media presence with an exciting portfolio of past campaigns/content/creative projects
- Experience working in global teams and communicating across national boundaries
2
Experience For Field Marketing Lead Resume
- Experience managing multi-channel marketing campaigns
- Thorough understanding of building customer experience programs
- Work closely with Customer Marketing team to optimize existing customer experience and identify profit opportunities
- Experience working with key analytic tools; Google Adwords, Google Analytics, Hitwise
- Lead and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers globally
- Experience in copy and channel execution
- Supporting local recruitment marketing activities—building the employer brand and supporting our hiring needs
- Providing Marketing Automation strategy to support lead-gen and demand-gen campaigns through landing page creation as well as tracking and metrics
3
Experience For Ultrasonic Focus Platform & Sotm Marketing Lead Resume
- Managing multiple vendors in terms of managing budget, allocating resources and providing direction on behalf of the various portfolios
- Maintaining an on-going relationship with US counterparts to continue implementing shared best practices and process changes
- Leading customer escalations by providing remediation and customer-facing meetings as needed
- Segmenting marketing messaging to different customer groups. Business to Consumer and Business to Business target groups
- Maintaining our social media presence across all digital channels and measure and reporting on the performance of all digital marketing campaigns
4
Experience For Franchise Marketing Lead for Spain & Portugal Resume
- Reviewing and fine tuning marketing and customer acquisition strategy
- Giving tours and closing sales on a regular basis. Cold calling when necessary
- Creating a regional brand plan and setting and managing an SG&A budget
- Providing email marketing best practices to the e-deployment team and provide oversight as needed
- Quarterbacking the execution of marketing campaigns
5
Experience For Consumer Marketing Lead Resume
- Measuring results and socializing insights
- Monitoring international online marketing actions
- Working practice: Management role at an agency or in marketing or corporate communication at an international company, ideally in an online environment
- Setting standards for commercial plan deliverables and marketing excellence
- Providing processes and workflows to maintain fulfillment performance benchmarks
6
Experience For Marketing Lead Metabolism, Veitnam Resume
- Acting as National liaison for brand compliance to ensure global brand principles and guidelines are met for all media web properties
- Understanding of GMP and knowledge of regulatory requirements in food/animal feed industry
- Working with the product directors aid in the development of the brand strategy
- Translating brand and value proposition into themes, assets and campaigns that get results
- Managing strategic communication objectives for each channel
- Chipping in on content needs across the organization
- Understanding of SEO tools and platforms
7
Experience For Associate Director, Seattle Marketing Lead Resume
- Leading A/B and multivariate experiments
- Planing budget and actions for the security industry
- Preparing and discuss media and creation concepts or ideas
- Reporting and decision-support of materials for top management
- Deliverying unfied solutions and audience centric messaging frameworks that differentiate Mircosoft's capabilities
- Executing programs with accurate campaign hygiene to ensure tracking and measurement at the highest possible standard
- Aiding the development and delivery of marketing targets that support the pipeline creation and maturation goals of the business
8
Experience For Location Marketing Lead, Boston / Hartford Resume
- Delivering focused projects that enable Microsoft to evolve its marketing capabilities and position in market
- Defining APAC Account based marketing program to support strategic accounts
- Celebrating success and having fun!
- Aligning with subsidiary marketers to deliver scalable campaigns that can be easily leverages in local markets
- Monitoring in-marketing performance and solicit appropriate market research to collect ongoing insights
9
Experience For Regional Marketing Lead Resume
- Supporting and managing many different Campaigns across different LOB’s and verticals
- Majoring medicine or pharmaceutics
- Developing and implementing an internal and external communications strategy for ACIN Singapore that supports overall marketing objectives for Products in APAC
- Collaborating extensively with other marketing colleagues on joint or related programs
- Improve processes within the Performance Marketing operations including benchmarking, tracking, ad operations, optimization and reporting
- Aid in the development of payor positioning and messaging, branding and educational platform messaging for HCP, Consumer & payor audiences
- Manage marketing staff to include objective setting, ongoing coaching and feedback, and performance management
- Ensure unified messaging, consistent branding, and collaboration across all marketing and communication strategies
10
Experience For Customer Marketing Lead Resume
- Help provide content and thinking to Client Managers in creating and writing RFPs; lead creation of RFPs when necessary (often)
- Enable team’s success by developing and implementing strategic vision for world-class marketing platform architecture and Infrastructure
- Functional Expertise: Proficiency in with marketing methodologies, advertising channels, and marketing automation tools
- Expert knowledge of growth marketing channels such as SEO, ASO, paid advertising, email marketing, and cross promotion
- Capable of allocating and managing various marketing recourses
List of Typical Skills For a Marketing Lead Resume
1
Skills For Digital Marketing Lead Resume
- Strong analytical skills, business acumen, problem solving skills, and optimization experience
- Demonstrated ability to collaborate and lead across functions. Good presentation skills
- Good problem solving, leadership and project management skills, with delivery focus, ability to work to tight timelines and to manage priorities
- Excellent communication skills with good written and spoken English
- Demonstrated analytical abilities, problem solving and decision making skills
- Project management skills: can prioritize high impact activities and keep complicated projects moving forward, working across cross-functional teams
- Analytical skills and the ability to develop market insights, marketing strategy and analyze marketing effectiveness and ROI
- Excellent interpersonal skills; outstanding in team work, ability to work successfully with teams across the org and be highly collaborative
2
Skills For Field Marketing Lead Resume
- Excellent networking skills; ability to collaborate with teams internally and externally
- Proven interpersonal, problem solving, time and project management skills in a fast-paced, dynamic environment
- Strong project management skills, and ability to work on complex projects independently
- Good commercial experience, preferably marketing but otherwise at least some sales experience
- Strong project management, organizational, multi-tasking, and time-management skills
- Strong teaming, negotiation, influence, & conflict management skills
- Collaborative working style and proven ability to work effectively with multi-disciplinary and multi-national teams
- Professional work experience and excellent proven track record
3
Skills For Ultrasonic Focus Platform & Sotm Marketing Lead Resume
- Strong organizational and project management skills, with ability to successfully manage multiple projects simultaneously
- Strong analytical skills combined with ability to work with complex data and to perform statistical analysis
- Strong project management skills and an ability to develop and deliver campaigns and programs within a fast paced environment
- Excellent telephone skills/etiquette
- Strong Project Management skills needed
- Excellent communication (verbal/written) skills in English
- Strong written and verbal communication skills at all organization levels
- Strong computer skills, proficient in Microsoft Office applications
4
Skills For Franchise Marketing Lead for Spain & Portugal Resume
- Excellent interpersonal and communication skills; able to maintain discretion when needed
- Analytical skills, reliability and good self-organization to handle projects independently also cross-functionally
- Solid coaching skills and people management capability
- Good team management and performance management skills
- Good computer skills and fundamental graphic arts knowledge is essential. Knowledge of MS Office products and layout/design software required
- Engaging personality and strong client relationship experience
- Outstanding communication, teamwork and interpersonal skills; team-first mentality
- Strong knowledge and understanding of current trends in digital marketing and customer experience journeys
5
Skills For Consumer Marketing Lead Resume
- Track record of effectively delivering multiple and innovative projects in a fast-moving environment
- Drive a consolidated & prioritized POR for EMEA’s digital activities working with the Regional & Country Marketing leads
- Tactical performance marketing experience with a strong focus on SEM and other performance marketing channels (e.g. Baidu, Qihoo, WeChat)
- Strong understanding of the app acquisition landscape and experience driving high ROI growth on mobile
- Work in a team environment exhibiting leadership and creative problem solving skills
- Some experience in Sales, Marketing or other customer facing experience
- Develop and execute customer marketing/sales promotion and promotional materials, and communicate those with marketing & sales effectively
6
Skills For Marketing Lead Metabolism, Veitnam Resume
- Solid experience in working in the Business to Business and Business to consumer marketing
- Build, hire, empower, and retain a team that effectively, efficiently, and intelligently handles all local marketing needs
- Demonstrable experience of trade marketing experience, knowledge of media sales and media related
- Team oriented: successful experience working in a team environment; experience of working with and influencing within diverse, cross-functional teams
- Thorough understanding and prior experience in Business to Business marketing
- Strong creative and design POV with extensive experience managing agencies
7
Skills For Associate Director, Seattle Marketing Lead Resume
- Design skills leveraging Adobe Photoshop and/or Sketch
- Knowledge of the industrial automation industry with good commercial experience, preferably marketing
- Proven track record of working on studies to generate evidence
- Experience using Adwords, Power Editor. Experience with the DoubleClick/Programmatic would be ideal
- Proven ability to manage and execute strong advertising campaigns across all channels
- Solve problems; anticipate and manage project expectations and risks; presents problems and solutions effectively to appropriate leadership
- Experience across the FMCG and Digital space in the brand team, with strong consumer activation background
- Demonstrate a strong attention to detail
8
Skills For Location Marketing Lead, Boston / Hartford Resume
- Highly developed communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
- Solid experience within a similar role within pharmaceuticals
- Proven experience with search engine optimization
- Develop a strategic approach and framework to communicate effectively with Facebook’s global advertisers
- Work effectively with all levels of stakeholders, and cross-functionally
- Experience in the consumer goods or consumer electronics industry
- Marketing experience required (Consumer Goods)
9
Skills For Regional Marketing Lead Resume
- Team-first mentality with outstanding communication, collaboration and interpersonal skills
- Partner with leaders in marketing to execute and enhance visitors’ experience, and consolidate learnings from data collected with other departments
- Assess and effectively communicate sales opportunities; partner with regional directors to create regional marketing strategy
- Confidence and great customer management/influencing skills
- World-class long- and short-form copy skills
10
Skills For Customer Marketing Lead Resume
- Refined project management skills to help facilitate conversations, next steps, and feedback from business stakeholders
- Comfortable to work in a fluid, agile business architecture, with cross-cultural communication skills
- Effectively partner and collaborate with local and international External Experts and develop and manage complex collaborations over time
- Effectively communicate Zurich’s value proposition and brand to customers, brokers, financial planners and employees
- Working directly with leadership to implement new strategies and priorities across the digital marketing portfolios to support wider business goals; and
- In-depth knowledge and hands-on experience in marketing topics: marketing, branding, messaging, sales/channels, pricing, commercial/go-to-market strategy
- Has experience leading a team and elevating others by training, coaching or mentoring
List of Typical Responsibilities For a Marketing Lead Resume
1
Responsibilities For Digital Marketing Lead Resume
- Develop thought leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of social and online marketing
- Possesses a strong ability to manage multiple demands and responsibilities; adapts quickly and effectively to changing needs and expectations
- Strong technical skills: marketing databases, EpiServer, Adwords
- Experience in a growth marketing capacity, including experience working in a consumer mobile marketing environment
- Prior experience with customer data, segmentation, targeting, personalization
- Proven capability managing and optimizing marketing channels, closely monitoring cost per customer acquired and customer lifetime value to maximize ROI
- Experience leading/managing and mentoring teams
2
Responsibilities For Field Marketing Lead Resume
- Experience developing and executing full-funnel marketing plans from awareness and consideration to lead generation
- Proven track record of launching new products and developing marketing strategies
- Experience building and testing new marketing methods for new products
- Experience with managing budgets, reporting on performance, and presenting to senior leaders
- Marketing strategy experience in the advertising, marketing technology, or media industry
- With thorough experience in supervising, training and growing people within the same expertise
3
Responsibilities For Ultrasonic Focus Platform & Sotm Marketing Lead Resume
- Strong writing and editing background required – ability to understand and convey messaging to diverse audiences online
- Significant commercial experience driving online merchandising and selling through online channels
- Experience working across marketing channels
- Professional experience in brand marketing or marketing communications
- Prioritize frequently changing demands for marketing programs and tactics
- Marketing or advertising agency experience in a medium to high growth company
4
Responsibilities For Franchise Marketing Lead for Spain & Portugal Resume
- Knowledge and experience in using WeChat for marketing
- An integrated marketing mindset and excellent understanding of the interplay offline and online and between paid and owned channels
- Marketing experience, preferably in Consulting, IT/Services
- Experience working with creative agencies for creative development/understanding of the creative agency process
- Fluency and experience designing social media and digital marketing programs
- Has experience marketing for technical consulting services and/or SaaS products
5
Responsibilities For Consumer Marketing Lead Resume
- Marketing experience with specialization running CRM/BI/Database
- Experience of successful implementation of digital marketing strategies and plans with deep understanding of SEO, SEM and user behaviour data analysis
- Experience with managing teams, large assignments, and directly working with stakeholders and clients
- A proven track record of driving a top-level B2B channel marketing organization
- Demonstrated success growing sales through marketing, improved visibility, and lead generation
- Experience leading landing page optimization campaigns (A/B and MVT)
6
Responsibilities For Marketing Lead Metabolism, Veitnam Resume
- Experience working with a major Web analytics and reporting tool, such as Google Analytics
- Experience pitching ideas and stories
- Devise and ensure the effective delivery of Oculus channel marketing strategies and values across the key regions within agreed budgets and KPI’s
- Experience working with retailers
- Manage budget and maximize effectiveness of multiple business unit marketing budgets
- Manage Comms plan – with a focus on effective ‘Messaging’ which resonate with our target audience groups
7
Responsibilities For Associate Director, Seattle Marketing Lead Resume
- Collaborate with Marketing Group Lead to prioritize backlog of work so the development team can plan, estimate, and allocate resources appropriately
- Proven success working across complex cross-functional teams
- Has 5-7 years marketing experience or relevant equivalent
- Possesses a B.A./B.S. in Marketing or a related field; or an equivalent in education and experience
- Possesses strong understanding of local promotions and grassroots outreach
- Build the marketing strategy and activation plan for the Consumer Goods vertical
- BA or MSA in Digital Marketing or similar field; or relevant experience
8
Responsibilities For Location Marketing Lead, Boston / Hartford Resume
- Work experience in a functional marketing position
- Direct experience working with an American company
- Thorough digital marketing experience
- Experience in using Salesforce.com, Marketo and Eloqua
- Demonstrate an ability to make decisions and handle difficult situations independently, while exercising judgment and discretion
- Ten or more years of experience in brand management and/or loyalty marketing
- Oncology Marketing experience in Gastrointestinal (e.g. launch preparation and execution of GI brands)
- Experience in digital strategy and marketing
9
Responsibilities For Regional Marketing Lead Resume
- Marketing or Sales experience
- Campaign management experience in the business-to-business, professional services or marketing/ad agency space
- Experience in overseeing the design and production of digital/print materials and publication
- Experience conducting research to evaluate the impact of new technologies on customer outcomes
- Makes convincing presentations, deals with client’s questions, and demonstrates leadership in the craft
- Experience in digital marketing
- Valid state issued driver's license with clean driving record
- Experience with CRM and Marketing automation systems
10
Responsibilities For Customer Marketing Lead Resume
- Proven command of marketing techniques
- Work in cross-functional teams with the experience having worked in matrix organisations
- Experience using Adobe Analytics (formerly Omniture) or Google Analytics tools
- Experience executing a corporate Social Media strategy
- Experience working in both product and service based organisations; ideally some of this in e-commerce, systems/solutions
- Web and on-line lead generation experience from previous positions and specifically with Search Engine Marketing and Search Engine Optimization
- Direct experience in a Marketing strategy and communications role; ideally within a large B2B product or professional services organization
- Very organized and able to track and manage multiple, competing priorities in a fast-paced environment
- Business experience working in a professional environment required -
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