Business Marketing Resume Sample
Mayra Robel
2033 Weissnat Highway,
Phoenix,
AZ
+1 (555) 601 1514
Work Experience
Business Marketing Specialist
06/2015
-
PRESENT
Houston, TX
- Works with business partners to understand upcoming initiatives and translate supporting marketing campaign strategy and tactics
- Partners with Marketing Analyst to understand regular website traffic, performance, and trends
- Partners with internal creative and external agencies and freelancers to develop creative marketing collateral
- Ensures that marketing materials fit HomeStreet’s brand guidelines
- Manages allocated marketing budget for paid marketing mediums and related vendors
- Build pipeline of content marketing focused on advocacy and advisory
- Proactively seeks new marketing opportunities and makes recommendations to marketing team and internal clients
- Progressive marketing or other highly relevant experience
Business Marketing Analyst
06/2010
-
12/2014
Los Angeles, CA
- Expert in content, messaging development and materials creation for internal and external audiences (in partnership with our design team)
- Strong creative perspective to bring fresh ideas to brand positioning and marketing campaigns
- Comfort with a extremely fast-paced, always-on, start-up environment
- Program management/certification experience
- Large scale project management experience. Track record of effectively delivering large-scale and/or multiple projects at one time in a fast-moving environment
- Expert and thought leader in certification
- Strong consulting, relationship management and advocacy skills, with a track record of delivery and impact at scale in organizations
New Business & Marketing Intern
09/2004
-
04/2010
Los Angeles, CA
- Demonstrated communication and judgment skills
- Experience and understanding of all forms of marketing platforms such as digital marketing, site marketing, email marketing, direct mail, sales collateral, social media, and others
- Strong business, financial, and overall data analysis experience
- Strong ability to manage multiple priorities. Handles changing priorities smoothly & calmly
- Develop positioning, marketing plans, and materials that communicate Facebook’s advertising offering to Facebook sales teams and to the advertising industry worldwide
- Work with Facebook’s industry experts and sales leadership to deeply understand and support the needs of their business
- Five years of experience in management consulting and/or marketing
Education
Western International University
1999 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Superior hands-on analytic skills including very strong Excel skills and experience with or desire to learn SQL
- Excellent analytical, organizational, and time-management skills, including ability to effectively prioritize assignments
- Demonstrates strong problem solving and communication skills
- Excellent communication, teamwork, and interpersonal skills; proven team-first mentality
- Proven experience leading large, geographically distributed teams Ability to raise the bar on creative work while pushing as strong strategic marketing POV
- Strong problem-solving, organizational, and interpersonal skills
- Execution, prioritization and analytical skills that are second to none; resourcefulness, attention to detail, and comfort taking on ambiguity
How to write Business Marketing Resume
Business Marketing role is responsible for interpersonal, reporting, marketing, finance, retail, credit, training, database, procurement, telecommunications.
To write great resume for business marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Business Marketing Resume
The section contact information is important in your business marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Business Marketing Resume
The section work experience is an essential part of your business marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous business marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular business marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Business Marketing resume experience can include:
- Strong leadership, interpersonal communication and problem solving skills. Demonstrated strong performance in prior roles with outstanding execution, resourcefulness and creativity
- Achieves marketing plan milestones with effective project management skills including program metrics, analysis and reporting to continually improve process
- Proven experience leading large, geographically distributed teams
- Experience building and growing strong team
- Valid Driver’s License; Valid Canadian passport; travel within territory and abroad is required
- Advertising, production and marketing communications experience required
Education on a Business Marketing Resume
Make sure to make education a priority on your business marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your business marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Business Marketing Resume
When listing skills on your business marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical business marketing skills:
- Good team management skills and leadership capabilities, strong ability to collaborate across sales/partner/leadership organizations
- Prioritize in a fast-paced environment and work effectively with various levels of the organization
- Planning, organisational and reporting skills
- Strong Direct, Retail and ODG vehicle marketing capabilities with deep experience (+10 years) in developing and executing GTM strategies
- Experience creating and making highly effective presentations to management
- Proven ability to coordinate effective marketing programs
List of Typical Experience For a Business Marketing Resume
1
Experience For Business Marketing Analyst Resume
- Exceptional storytelling and communication skills (written, verbal, and visual)
- Experience in a creative marketing agency or production leadership role
- Teamwork and collaboration: Ability to foster strong working relationships with team members and cross-functional partners
- Strong background in the development, implementation, and delivery of certification exams
- Develop compelling, differentiating value proposition/positioning
- Deep knowledge of the advertising and marketing industries in Europe, Middle East, and Africa
- Lead the business marketing strategy, budgeting, and plans for Facebook’s EMEA region
- Preference for a fast-paced and dynamic environment; track record leading and working across complex cross-functional teams
- Passion for understanding the customer and digging in to identify client needs and solutions that only Twitter can deliver
2
Experience For Business Marketing Specialist Resume
- Desire to help Twitter become a vital part of clients’ marketing strategies by demonstrating how marketers can use Twitter to meet their objectives
- Identify scaled marketing methods to land key messages and drive adoption of Facebook’s marketing solutions
- Contribute to and develop digital marketing projects and campaigns relating to Digital channels
- · Build and manage the annual Small Business marketing plan for Deposits, Lending, and Merchant Services
- Lead the creative strategy and production of all business marketing communications materials across Facebook’s EMEA region
3
Experience For Director, Global Business Marketing Resume
- Builder mentality, an insatiable sense of curiosity, and love getting to work
- Left- and right-brain thinker who draws energy from analytical and creative thinking
- Build a long term marketing plan in partnership with the SMB team rooted in key industry insights
- Create Marketing strategy aligned with business goals
- Create integrated marketing plans to communicate through relevant channels
- On-going development of the product vision and strategy
- Develop and take ownership of breakthrough marketing programs that surprise, delight, and compel advertisers and agencies to use Twitter’s ad products
4
Experience For Senior Manager Business Marketing Resume
- Interpret marketing and customer data to identify new opportunities on how to best target and appeal to business customers
- · Work closely with line of business partners to create marketing plans and campaigns that are within budget and aligned with business goals
- Track record of operating independently and collaboratively, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner Familiarity with survey research methods and considerations
- Demonstrated ability to lead, focus, coach and inspire a team
- Develop breakthrough marketing programs that surprise, delight, and compel advertisers and agencies to use Twitter’s ad products
- Become a subject matter expert on Yelp’s business database and help identify opportunities to grow our potential lead base
- Deep understanding of marketing, media and digital advertising, ideally from within an industry (e.g. brand manager/director) or as a marketer of another ad platform
- Proficiency crafting creative, inspiring, solution-driven stories that communicate complex concepts simply
- Willingness and ability to travel across the region, sometimes up to 50% of each month
5
Experience For Manager, Business Marketing Resume
- Build strong, authentic relationships with the SMB business leaders in North America and become the ‘go to’ thought leader for teams across all tiers and aspects of the business
- Develop tactical marketing plans that support the Regional and National sales team’s objectives with an emphasis on one-to-one marketing and thought leadership
- Support the National and Regional sales teams to increase Rogers’s presence and penetration and driving new wireless and wireline revenue to meet business targets
- Adhere to budgets, Rogers’s policies and business rules of engagement
- Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and take ownership
6
Experience For Dir Business Marketing Resume
- Comfort with ambiguity, uncertainty, and a dynamic business landscape
- Interest in SaaS/enterprise software industry and trends
- Understand business strategy, target audience, competitive environment and product capabilities
- Support new products, new channels
- Lead the business unit to define new products, establish product road-maps consistent with customer needs, and select new products for development among numerous investment opportunities
7
Experience For New Business & Marketing Intern Resume
- Develop and lead the execution of market segment and product strategies for customers in the target segments to achieve revenue and profit goals
- Act as product evangelist both internally and externally
- Develop and execute National marketing programs that are designed to support National sales team’s objectives with an emphasis on cross-sell and upsell to the Commercial customer base
- Support the Commercial sales teams to increase Rogers’s presence and drive new wireless and wireline revenue to meet business targets
- Assess and develop a plan to drive rich small business content via unionbank.com
- Create opportunities to grow deposit base and deepen relationships via the online channel
- · Present the marketing concepts and plans to senior LOB and Marketing leadership for approval; re-visit the plan quarterly to ensure activity is aligned with business priorities and needs; proactively recommend adjustments where necessary to start, stop, cancel, and modify plans
- · As part of marketing planning, and periodically throughout the year, conduct in-depth analysis of industry marketing competition and work in conjunction with business, segment, and compliance partners to understand market share, market conditions, past performance, operational constraints, and legal/compliance requirements
8
Experience For Region Cox Business Marketing Specialist Resume
- · Develop effective marketing strategies to grow and expand Small Business customer relationships
- Experience in research and/or analytics, ideally in market, business, or financial analytics function
- Learn and leverage other tools as necessary (SFDC, email marketing automation tools, Google Analytics, Tableau) to support analytical and reporting functions
- Develop and support multifaceted marketing plans including Web, Print, Email, Social Media, Public Relations and more
- Coordinate the on boarding of any new Canadian partners and work together to make the most of marketing opportunities generated by each new partnership
- Develop and execute a calendar of events, sponsorships, and speaking opportunities – transforming Facebook Brazil's industry presence
- Lead the business marketing strategy, budgeting, and plans for Facebook’s APAC region
- Deep knowledge of the advertising and marketing industries in APAC
- Help curate reporting and provide analyses
9
Experience For Head of Instagram Business Marketing Resume
- Evaluate direct mail and email marketing test campaigns
- BA/BS in Engineering, Science, Mathematics, Economics or related quantitative field required
- Research and propose new U.S. and Canadian cross-marketing partners
- Trade Show & Event Management: Secure, plan and run booths at new or existing RV trade-shows, rallies or special events
- Keep track of the performance of all marketing initiatives
- Inspire and guide external marketing partners and customers
10
Experience For Director Business Marketing Resume
- Help champion and activate Marketing Programs both internally and externally
- Execute global programs locally to drive education and inspiration around Facebook as a marketing platform
- Coordinate year projects designed to enhance our advertisers’, agency partners’ and the industry’s understanding of digital transformation
- Delivery of customer 'walk throughs' presenting directly to customers
- Program Management and Execution (30%)
- · Prioritize and deliver marketing support across Union Bank’s Small Business offering including Deposits, Lending, Merchant Services, Equipment Leasing and Payroll
- Exercise sound business judgment, suggest recommendations and influence the direction of the Yelp’s business by effectively working with and communicating results to cross functional groups
- Help develop and execute Digital, Content and Social media campaigns
List of Typical Skills For a Business Marketing Resume
1
Skills For Business Marketing Analyst Resume
- Excellent project management skills, demonstrated ability to successfully multitask
- Strong analytical skills in order to be able to interpret data and generate insight and action against KPI framework
- Communication skills, attention to detail and the ability to prioritize is essential
- Strong communication and interpersonal skills with professional demeanor
- Proven experience of successfully working in a matrix organization
2
Skills For Business Marketing Specialist Resume
- Advanced management and analytic skills
- Experience developing demand assessments and qualifying and preparing pricing quotations
- Demonstrated capacity for developing industry-leading marketing strategies in an advertising environment
- Experience in merchandising, brand, media and/or partner marketing
- Experience working in a technology company with a manufacturing emphasis
- Previous experience gained working in a brand-marketing role or a strategist at a similar level (proposed level: Middle to Senior Manager)
- Statistical background or previous experience in planning and forecasting extremely useful
3
Skills For Director, Global Business Marketing Resume
- Demonstrate ability to develop and launch marketing campaigns from concept to market introduction with ongoing management
- Experience required in related field (i.e. Marketing, Sales, Sales Operations, etc.)
- Experience in a role dedicated to marketing strategy and execution
- Experience in managing agency resources
- Proven ability to manage multiple projects and tasks concurrently while working in a fast-paced environment
- Proven ability to communicate marketing goals and objectives clearly and concisely
- Experience with practical application of customer segmentation schemes, demographic data and predictive modeling
- Develop event plans for Spotify owned experiences focused on creating awareness and consideration of Spotify’s ad solutions
4
Skills For Senior Manager Business Marketing Resume
- Experience running a New Fronts project from start to finish
- Strong understanding of creative solutions in the live event element
- Possess a builder mentality, a strong sense of curiosity and love getting to work
- Collaborate closely with Digital Channels and Digital Channels Marketing team to define strategies and align priorities
- Experience in a marketing and channel strategy role (wireless or telecommunications an asset)
- Direct and target marketing experience required
- Digital marketing experience is an asset
- And above of marketing experience
- Strong professional ethics, responsible and accountable, self-starter/proactive, organized, analytical, timely and dependable
5
Skills For Manager, Business Marketing Resume
- Strong teammate; ability to work with many in a dynamic environment
- Guide business decisions, develop high-level strategy, and prioritize roadmaps
- BSEE or equivalent required, MBA desirable, 10+ years experience
- Demonstrated knowledge of Video, High-Speed Internet and Telephony products
- Proven ability to use digital media to grow, engage and activate targeted audiences
- Highly fluent in Excel and relational database programs. Strong knowledge of Power Point
- Experience in live event production
- Works well in a collaborative environment and strong relationship builder
- Knowledge or experience in Enterprise systems, data centers or CSPs desired
6
Skills For Dir Business Marketing Resume
- Strong understanding of digital marketing and advertising teams and internal workings of agencies
- Experienced on Management / Team Leading
- Develop business marketing strategies and a prioritised roadmap to generate incremental revenue and enhanced brand perception and customer satisfaction
- Statistical and data analysis/modeling experience
- Technical and commercial background and experience
- Diplomatic approach and experience in conflicts management: internally, between divisions and departments; and with customers
- Visualization: Experience with Tableau, R or Excel
7
Skills For New Business & Marketing Intern Resume
- Experience in creating strategies and managing marketing programs and projects
- Strong understanding of the small to medium economy in North America
- Establish metrics to measure effectiveness and drive improvements
- Experience with tools such as SalesForce
- B2B experience is an asset
- · Identify opportunities to enhance the consumer and small business customer experience in both the offline and online environment
8
Skills For Region Cox Business Marketing Specialist Resume
- Experience in a B2B and B2C marketing leadership role
- Strong people management capabilities and stakeholder management
- Understanding of approaches to Strategic Planning/Business Modelling
- Managing the Innovation lab, selecting technology demo roadmap, coordinating deployment with Intel and customers leaders
- Leading the brand development strategy of GO-JEK for Business - especially on Data Marketing Innovation stream
- Willing to travel at high frequency (up to 35% overnight travel)
- Willing and able to travel occasionally as needed
- Working knowledge of the hardware ecosystems and technology
9
Skills For Head of Instagram Business Marketing Resume
- Comfortable working within a “start-up” culture, requiring a hands-on approach with evolving requirements and a fluid working environment
- Highly proficient in excel for modeling, forecasting, and planning
- Synthesize ideas on strategy, planning and execution of next generation of products. Building consensus and driving execution
- · Manage all Small Business client communications, including annual pricing and all service related messaging
- Measures ROI on selected programming by working with Business Managers and Marketing Director to determine evaluation criteria
- Track-record of success in results-driven tactical marketing and demand planning exercises
- Enable growth marketing and engineering
10
Skills For Director Business Marketing Resume
- Comfortable analyzing and solving complex problems
- Undergrad Education background in one of Business, Computer Sciences, Engineering, Marketing
- Appraise performance, rewarding and disciplining product managers
- Build cooperative relationships with Engineering, Global Sales, Manufacturing and Operations, and other Product Divisions
- Also work directly with Facebook sales management to align marketing strategy and activations with Instagram’s advertising growth
List of Typical Responsibilities For a Business Marketing Resume
1
Responsibilities For Business Marketing Analyst Resume
- Excellent verbal, written, and presentation skills with both big data trends & critical details
- Data Gathering experience
- Strong Business acumen (Understand how key metrics drive a business)
- Validate & approve all credit requests i.e. SSD, Disti scrap, pricing errors, etc
- And the procurement of goods and services
- Act as thought leader in the business marketing space, inspiring and mentoring the wider marketing team
2
Responsibilities For Business Marketing Specialist Resume
- Uncovers drivers for important changes in sales performance by reviewing appropriate competitive and internal data
- Make telephone calls to present PCM’s value proposition to existing and potential customers
- Creativity and ability to develop compelling value propositions
- Self-motivated with the ability to work in a fast-paced and constantly changing environment
- Understand brand building, able to analyze brand performance, work with third party / partner to develop strategic partnership to build brand love
- Develop plans and manage marketing initiatives across multiple channels
3
Responsibilities For Director, Global Business Marketing Resume
- Develop the brand communication strategy for both online and offline channels - including website, social media and event sponsorship
- Responsible for all public relation initiatives related with the Data Marketing Innovation stream
- Work cross-functionally with relevant stakeholders - includes Marketing, Creative and Corporate Affairs teams
- Work with San Jose Business Marketing team to close new deals
- Contribute to annual corporate planning
- Open minded, flexible and able to work in a changing and diverse business environment both operationally with hands-on and strategically
- Develop and execute the business marketing and take-to-market plan in support of Bell Mobility’s business-to-business (B2B) sales
- Liase between 3rd party media companies and agencies to ensure assets are delivered on time and on budget
4
Responsibilities For Senior Manager Business Marketing Resume
- Carefully and accurately extract lists of target audiences from Yelp’s databases
- Evaluates the potential impact of pricing modifications or prospective programming elements by reviewing pertinent sales data, research and comparable examples to forecast sales
- Uncovers market and brand opportunities by developing an understanding of category, customer and market dynamics and using this knowledge to assess brand performance
- Measures risk to sales plan (gap analysis) by comparing the plan to historical sales data, current trend information and marketplace developments; reports potential shortfalls to management
- Develops sales templates; collaborates with Business Managers, Division Manager or General Sales Manager to identify business needs and designs appropriate, replicable reports. Trains administrative staff on process to recreate/run templates
- Package data for sales materials by working with Business Manager/Marketing Director to ascertain needed information and converting data into concise facts and visuals that can be easily incorporated into sell sheets, concept sells or presentations
5
Responsibilities For Manager, Business Marketing Resume
- Develops business review content by working with the Supplier, Business Manager and Sales Management to analyze sales performance, develop business case, and incorporate data into templates
- Completes all necessary training programs by attending, participating, and passing all required tests as defined by management. (e.g. FOCUS MARKETING, ANALYTICAL TRAINING)
- Maintains customer and supplier confidence by keeping appropriate information confidential
- Briefing and maintaining close communication with external agencies, partners and other fundamental stakeholders.-Managing content creation as well as working with customers to promote success stories
- Create and recommend initiatives to support Canadian RV business
- Regularly meet and communicate with ELS' Sales and Operations teams to help drive success
- Research and propose potential new U.S. and Canadian-based RV associations or clubs to prospect for rallies
- Computer proficiency in MS Office (Word, Excel, PowerPoint) and familiarity with Google drive and Gmail
6
Responsibilities For Dir Business Marketing Resume
- Travel both domestically and to Canada
- Partner with sales and other cross functional partners to create and execute a strategy to reach out to our agency and advertiser audience in Brazil
- Thrive in an environment and collaborate with different individuals, cross-functional teams, and organizations
- Liaising with senior leaders in our Solution partners/providers and their sales teams and customers, to define support the sale and scale of breakthrough technology
- Help manage business process dashboard to review progress toward team goals
7
Responsibilities For New Business & Marketing Intern Resume
- Collaborate with business partners at every level of the organization to develop a detailed understanding of the current business issues pertaining to aftermarket results, demand and growth
- Lead and influence cross-functional teams to support aftermarket analysis, reporting and detailed information that leads to strategic decisions made by the global aftermarket team
- Coordinate data required to implement strategies to support marketing plans to ultimately grow revenues, maximize margins and achieve positive price realization annually
- Build and manage advanced statistical modeling in support of aftermarket strategies. Including researching system enhancing features, creating metrics to model accordingly, capturing competitive intel, and modeling the effect of commodity changes to our P&L
- Analytical work experience
8
Responsibilities For Region Cox Business Marketing Specialist Resume
- Develop and produce regular dashboards and scorecards for senior leadership to review status and trending of the global aftermarket business
- Accuracy with numbers. Knowledgeable with SAP and expert MS Office capabilities are critical
- Effectively coordinate and provide support for marketing campaigns directed toward new acquisition, retention and brand awareness. Specific responsibilities include managing trimester campaign timelines, deadlines and tasks, as well as dialogue with corporate product, promotion and pricing teams regarding offers, disclaimers and other deliverables
- Assist in planning and executing Cox Business customer-facing events, such as golf tournaments, lunch and learns, sales meetings or seminars
- Coordinate and proof all copy and pricing/offers, as required to meet various campaign timelines
- Supports activities that serve to generate sales leads for all sales channels (inbound call center, web commerce, direct outside sales) utilizing television, direct mail, print, radio, OOH, digital and alternative mediums, with the goal of increasing market share and increasing revenue
- Plan, negotiate and execute annual local print advertising campaigns, and manage production and traffic all related print advertising materials per schedule and deadlines
- Serve as a marketing liaison to the sales teams in Oklahoma for various sales support needs, as related to overall marketing strategies and tactics (collateral, local tradeshows, etc.)
9
Responsibilities For Head of Instagram Business Marketing Resume
- Assist in educating and training sales teams on trimester campaigns and promotions
- Schedule, place and manage all trimester cross-channel broadcast advertising
- Assist in the development, managing and tracking of Cox Business annual sponsorships, such as chamber activities and sponsorships, non-profit sponsorships, third-party golf tournaments, tickets, etc., and coordinating such activity as required with internal stakeholders
- Works to achieve annual marketing milestones and goals via effective project management skills including budget administration, vendor supervision and coordination, program metrics and process improvement
- Enhances and cultivates positive working relationships with boundary partners, sales teams and leaders, vendors, and other stakeholders to maximize promotional opportunities and campaign effectiveness
- Assists both the marketing manager and the director of product and marketing in the coordination of all Cox Business marketing project tasks as needed
- Define the regional strategy for the divisions to generate and increase business without compromising margins in alignment with the divisions
- Prepare and update the business marketing & distributor price books for Tantalum
10
Responsibilities For Director Business Marketing Resume
- Provide product training and technical presentations to our customers, reps and direct sales people
- Lead Vishay’s relationship and negotiations with distributors to secure distribution goals
- Establish and update price guidelines and strategy for business marketing and monitor performance. Approve all pricing below guidelines. Approve / establish pricing strategies for customer contract negotiations and attend negotiations as required
- Coordinate and direct the business activities of the Passives divisions within the regions and specifically for the distribution channel incl. the catalogue houses
- Drive the business marketing efforts to achieve objectives for design-in and in identifying new product opportunities. Follow up quotes and design win
- Generate competitive product/market information to optimize our offering to the market with the objective to generate profitable business
- Field all business & technical questions
- Meet with regional economic development groups and Chambers of Commerce as a liaison for IWD to market services. Serve as local Labor Market Information specialist, and liaison with Iowa Economic Development Authority in recruitment of workers to fill local employer needs. Coordinate small and large scale recruitment/career fairs/marketing
- Market workforce development services in concert with the agency communications director. Meet with local employers and community based organizations to promote services and assistance available from Iowa Workforce Development and regional partners
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