Display Marketing Manager Resume Sample
Myra Schultz
6109 Considine Fort,
Dallas,
TX
+1 (555) 721 5209
Work Experience
Display Marketing Manager
02/2017
-
PRESENT
Houston, TX
- Manage and oversee display marketing team by reviewing strategies, processes, campaign results, and overall success of all client relationships
- Collaborate with leadership to develop strategic campaign objectives and revenue goals for the display marketing team
- Accountable for the full scope of management of the display marketing team including staffing, training, establishing and measuring optimization/campaign goals and providing feedback & coaching
- Identify and deliver new audience based display marketing solutions to drive business growth
- Manage display marketing team across display, mobile, video and social channels
- Develop and maintain relationships with key platform partners
- Manage and oversee display marketing campaigns
- Develop strategic campaign objectives
- Manage display marketing campaigns across display, mobile, video and social channels
Mid-funnel Display Marketing Manager
08/2013
-
10/2016
Boston, MA
- Experience managing paid digital media campaigns
- Serve as the display team’s mid-funnel brand ambassador; interfacing with the brand organization and ensuring the brand is represented in all display executions
- Design(1) and Execute and optimize to scale Display lead generation & acquisition channels on schedule [such as Google, Facebook, Twitter, Instagram and Programmatic], within budget, while delivering consistently high-quality results in term of CPA, new buyer rates and Scale
- Manage the day-to-day budget management, performance review, Optimization across these channels
- Reports(2) key performance indicators achievements, and report opportunities for improvement on a daily, weekly, monthly, quarterly basis
- Monitor(3) Cohorts, user behavior and LTV and provide regular reporting on results
- Drive innovation(4) , best practice recommendations implementation, regularly sharing your knowledge with the team and top executives. Following up to date on emerging trends and ad products in the advertising ecosystem
- Build and maintain strategic Partners(5) relationships with key acquisition partners such as Facebook, Twitter, and Google
- Partner and collaborate(6) closely with rest of channels owners and CRM team to drive events focused on acquisition and engagement
Display Marketing Manager Haute Look
12/2006
-
03/2013
San Francisco, CA
- Experience in a similar Performance Marketing role
- High PPC, Paid Social tools and strategy experience required
- Familiar with CPA models, ARPU and LTV
- Set goals and execute them under tight deadlines
- Day to day relationship management of external media partners
- Ownership of partners/campaigns portfolio and defining strategy, optimizing and owning delivery of results
- Collaborate with internal teams to identify campaign trends and growth opportunities, testing hypotheses and scaling winning tests to improve Search Compare and Display traffic productivity and improve ROI
- Work with Advanced Analytics team to modify bidding models used in CPC/auction programs
- Monitor and report on channel trends and investigate/troubleshoot campaign/P&L irregularities
Education
Indiana Wesleyan University - Cleveland Education Center
2001 - 2006
Mba's Degree in Marketing
Professional Skills
- Proven experience managing prospecting and remarketing web programs to deliver efficient growth
- Demonstrated experience testing and scaling new potential display programmatic partners
- Years of experience for a required skill
- Experience in Display with hands on campaign management and program management experience
- Impeccable organization skills: ability to handle multiple projects from strategy to execution
- Expert Excel Skills (Pivot Tables, Advanced Formulas, Data Manipulation)
- Experience in 4+ years of Ad Operations, Ads Engineering, or Marketing / Media Buying
How to write Display Marketing Manager Resume
Display Marketing Manager role is responsible for digital, reporting, events, advertising, marketing, cpa, analysis, planning, media, landscape.
To write great resume for display marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Display Marketing Manager Resume
The section contact information is important in your display marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Display Marketing Manager Resume
The section work experience is an essential part of your display marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous display marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular display marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Display Marketing Manager resume experience can include:
- Exceptional analytical skills, built up in a large-scale and data rich environment
- Improve ROI demonstrated through transparent reporting & analytics
- Analyze performance of existing partner marketing campaigns by going deep into the data
- Partner with analytics and marketing technology team on roadmap planning and strategic initiatives
- Self-directed, with a problem-solving mindset and ability to work independently and handle several simultaneous projects
- Strategically drive the growth of the Lyft display program managing display channels across driver acquisition programs
Education on a Display Marketing Manager Resume
Make sure to make education a priority on your display marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your display marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Display Marketing Manager Resume
When listing skills on your display marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical display marketing manager skills:
- Experience working in digital marketing focused on media, agency or client-side
- SQL, Hadoop, Business Objects, Excel and data mining experience
- Experience with 3rd party online marketing platforms such as Google Analytic, DoubleClick, Omniture
- Direct experience managing display programs on the Google Display Network
- Strong understanding of performance based creative optimization and the different elements that drive higher Yield/CTR
- Experience with Display tools (Google Display Network, Yahoo! Gemini Network)
List of Typical Skills For a Display Marketing Manager Resume
1
Skills For Mid-funnel Display Marketing Manager Resume
- Own the process of ad traffic optimization using proprietary tools, providing support for the Sales and Account Management team, and conducting deep client analysis focusing on growth
- Scripting prototypes to self-serve data transformation and working closely with development teams on optimizations and automation improvements
- Leverage data using SQL to quickly troubleshoot any issues that arise and impact the performance of the campaign for advertisers
- Manage and own the IO process with partners, end-to-end accrual and invoicing process
- Fluid and deep understanding of the display programmatic industry, and the different optimization levers across the account landscape
- Develop win-win partnerships with our key strategic partnerships; interface regularly with partners to diagnose setup, troubleshooting, and technical issues
2
Skills For PPC Display Marketing Manager Resume
- Partner with analytics team to build robust reporting and dive into data beyond surface level
- Have a “do whatever it takes” mentality to bring the program to the next level
- Achieve digital Key Performance Indicators for the channel
- Delivery of percentage growth in Paid Search transactions/assets into the business
- Delivery of percentage growth in engagement via Display campaign activity
- Delivery of percentage efficiency in cross channel media spend
3
Skills For Display Marketing Manager Haute Look Resume
- Prepare and present channel performance data at weekly, monthly & quarterly business reviews
- Work with cross functional teams to investigate current partner opportunities/issues and launch new partnerships/campaigns
- Improve and develop the internal tools and systems that assist in driving optimization and growth (functions of the internal systems include; bid management and optimization, tracking, reporting, placements and landing page optimization, etc.)
- 2 – 5 years experience managing, developing and optimizing complex large-scale CPC or CPM performance led digital advertising / marketing campaigns and platforms in Search Compare, Meta Search, Paid Search or Display channels
- Influence peers and outside/cross-functional partners to build consensus on key topics
4
Skills For Display Marketing Manager Resume
- Proficient in Microsoft Office Suite, Advanced user of MS Excel
- Lead cross-functional display initiatives amongst operations, vendors, and contractors
- Present and review performance to executive stakeholders
- BA / BS with quantitative focus (Statistics, Economics, Math, Business)
- Analytical mindset, ability to leverage SQL to access internal data
- Team Player – Willingness to dive in to help/support other team members: we all win or lose together
- Ownership mentality – Your program performance rests on your shoulders
- Work and thrive in a fast-paced and high-pressure environment
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