Inbound Marketing Manager Resume Sample
Donna Leffler
30512 Gia Forges,
Detroit,
MI
+1 (555) 191 6863
Work Experience
Inbound Marketing Manager
09/2015
-
PRESENT
Detroit, MI
- Create and manage social media and content marketing strategies, including the ability to orchestrate the details and then measure results
- Provide strong leadership to a team of in-direct reports composed of marketing, sales, technical members, etc and coordinate activities of this cross functional Inbound Marketing Team
- Manage video and webinar programs
- Lead effective use of social media monitoring tools (Radian 6, Social Studio, etc)
- Lead effort to identify, establish and implement best practices for Inbound Marketing and make recommendations concerning Inbound strategy
- Accelerate mindset change from dependence on marketing with traditional Outbound methods to a greater reliance, trust of Inbound tactics
- Help to establish and then maintain global Inbound marketing budget spend
- Excellent verbal & written communication skills, good team player & motivator
Global Inbound Marketing Manager
01/2013
-
06/2015
Chicago, IL
- B2B marketing success and experience
- Plan ahead, meet appropriate deadlines and work independently on projects
- Thorough understanding of digital software products, marketing and local sports business
- Able to hit the ground running and perfect LeagueApps software demo within two weeks
- Clear Eyes, Full Hearts
- Proven written and verbal communication skills - able to think strategically, write concisely, speak easily and clearly present complex concepts to a variety of audiences
- Strong customer focus and organizational skills with the ability to manage multiple projects under tight deadline constraints
- Network effectively at all levels and influence without direct management oversight and to operate across a matrix organization and in a multicultural, international, team environment
Americas NSX Inbound Marketing Manager
08/2005
-
08/2012
Boston, MA
- Demonstrated strength in problem solving and analytics and capable of driving insight to action
- Results oriented with proven experience in partnering with business stakeholders with a blend of business acumen and market intelligence expertise
- Analytical, pragmatic and business savvy
- Identify and respond to competitors’ strategies and products
- Implement and recommend rich content from Creative & Content Marketing that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Track, measure, and analyze all initiatives to report on campaign performance
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Work closely with the marketing team to create and leverage content focused on Marketing Evolution value proposition and key differentiators mapped to customer segmentation and journey
Education
Illinois State University
2000 - 2004
Bachelor's Degree in Related Field
Professional Skills
- Provide leadership with vision, clear goals, metrics and accountability. Develop and communicate product and portfolio strategy proposals, to secure cross-functional input and management support. Drive a One-Agilent modality through open cross-functional collaboration across Agilent
- Develop detailed yearly operating plans for major initiatives and hold team accountable to execution to plan. Document and communicate progress regularly to management
- MBA and 5+ years of experience in Inbound Marketing or Product Marketing in High Tech industries or BS and 10 years’ experience
- Proven working experience in inbound channels to include Web/SEO,
- Demonstrable experience leading, managing and optimizing SEO/SEM,
- Highly creative with experience in identifying target audiences and devising
- Experience driving product and market strategy to completion and success
How to write Inbound Marketing Manager Resume
Inbound Marketing Manager role is responsible for design, software, events, travel, digital, research, training, automation, english, organization.
To write great resume for inbound marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Inbound Marketing Manager Resume
The section contact information is important in your inbound marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Inbound Marketing Manager Resume
The section work experience is an essential part of your inbound marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous inbound marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular inbound marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Inbound Marketing Manager resume experience can include:
- Executing our multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
- Grow new leads, including MQLs and SQLs, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
- Proficiency in email marketing and marketing automation
- Highly analytical and able to derive meaning from data through A/B testing and email optimization, website analytics, leads behaviours across the funnel
- Partner with internal creative and copywriting to design emails and develop content that drives engagement/action
- Ensure the timely deployment of initiatives and project success by managing calendars and process
Education on an Inbound Marketing Manager Resume
Make sure to make education a priority on your inbound marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your inbound marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Inbound Marketing Manager Resume
When listing skills on your inbound marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical inbound marketing manager skills:
- Content Management System experience, preferably Adobe Experience Manager
- Strong understanding of digital marketing’s place in the B2B space, with a keen focus on inbound marketing
- Marketing experience in a role managing multi-channel integrated marketing campaigns
- Past experience with A/B testing
- Experience with web analytics (SEO, SEM, PPC)
- Make good / risky decisions and act with little supervision. Needs
List of Typical Skills For an Inbound Marketing Manager Resume
1
Skills For Global Inbound Marketing Manager Resume
- Marketing of hardware and software-based products
- Strategy or consulting role in high tech, creating market, competitor and consumer insights for senior level audience
- Quantitative and qualitative analysis expertise (analysis, modeling, policy, methodology, financial/business impacts, reporting)
- BS or MS in Marketing or a related field
- WordPress, as well as HTML, CSS and Javascript working knowledge
2
Skills For Inbound Marketing Manager, GC Resume
- Do some light webpage design (landing pages, etc.)
- Develop and manage project plans, drive cross-functional team deliverables and schedules, and see projects through to completion
- Maintain up-to-date knowledge of best practices, strategies, and offerings within the marketing technology space, including inbound marketing (Hubspot) and nurturing
- Experience and willingness to work across time zones, with Europe and Asia
- Act as webmaster and implement website enhancements as needed
3
Skills For Americas NSX Inbound Marketing Manager Resume
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods for High Tech hardware and software products
- Regular overnight travel, potentially up to 25%, with some international travel
- Move ideas to action – ability to turn “back-of-the-napkin” ideas and concepts into viable communications programs
- Strong project management/organizational skills – ability to successfully manage multiple projects simultaneously under tight deadlines without sacrificing detail
- Strong interpersonal skills – ability to coordinate across various departments within the organization
- Results oriented – strong focus on achieving revenue, conversion, sales and other marketing goals, ability to use metrics to manage programs and measure success
- HTML/CSS, Adobe Creative Suite hands on experience is an advantage
4
Skills For Inbound Marketing Manager Resume
- Setting up and optimizing Marel’s online marketing automation and lead nurturing processes
- Proficiency in marketing automation and blogging software features
- Support marketing automation and lead nurturing processes through email, content, and social channels
- Propose new and improved inbound marketing campaign ideas
- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
- Manage various email campaigns, including the email template designs, calls-to-action, and content used in our email sends
- Data driven and search oriented
5
Skills For Global Inbound Marketing Manager Resume
- Optimize our marketing automation and lead nurturing processes through email, Top of the Funnel and Middle of the Funnel content, Lead Scoring, Workflows, and social media channels
- Segment lists based on Lead and Customer behaviours like past email engagement and website interactions (content downloads, site page visits, social media interaction, etc.)
- Hubspot Academy Inbound Marketing Certification
- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.)
- Establish closed-loop analytics with our global SEO team to understand how our inbound marketing activity turns into customers, and convert customers
- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
- Thrive in a team environment, working towards a common vision and goal. Assume responsibility and take initiative to proactively drive programs independently. Take reasonable risks, continuously learn and improve your performance. Optimize Agilent productivity and efficiency promoting a One-Agilent culture to enhance cross-functional cooperation, teamwork, and respect
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