Associate Director, Marketing Resume Sample
Kamron Hackett
74856 Andy Inlet,
Phoenix,
AZ
+1 (555) 222 9620
Work Experience
Associate Director, Marketing
05/2018
-
PRESENT
Los Angeles, CA
- Strong presence with ability to command respect through exercise of sound business judgment and clear decision-making
- Identify, cultivate and maintain long-standing relationships with national and regional Respiratory KOLs, speaker bureau faculty and advisors
- Act as the primary liaison between KOLs and Sunovion Commercial Team, including office-based cross-functional colleagues / teams
- Lead the development of the publication strategy and timely execution of the plan
- Advise and support internal functional teams on Phase IV design and development
- Manage advocacy relations and projects with key academic and patient facing organizations
- Coach and develop direct report
- Create / help build high-performing cross-functional teams. Be a high-performing team member and contribute to overall success of team/group and peers
- Champion new marketing role and mission across the Clorox organization
Associate Director Marketing
01/2015
-
03/2018
Los Angeles, CA
- Champion marketing role and mission across the Clorox organization
- New Opportunities:Consistently look to find new third party partners that can help market and promote our partners. Also work with pre-existing partners to develop new ways to help raise our partners’ profiles
- Develop and refines customer value propositions that translate the strategy and address customers’ needs
- Lead in the development of overall product positioning and core messaging for Vivitrol
- Leads/participates in the creation, development, and implementation of HCP-focused marketing strategies and plans, including: opportunity identification; target audience segmentation; key messages; and promotional activities that increase brand awareness and accelerate profitable revenue growth
- Collaborate with medical affairs, legal, regulatory in developing branded and non-branded promotional material
- Evaluate current congress strategy to optimize brand recognition, exposure, and leads
- Manage and evaluate Vivitrol Speakers Program to maximize peer-to-peer opportunities
- Effectively manage timelines between marketing agencies and internal support areas to ensure timely completion of tactics
Associate Director, Marketing, Copd
07/2012
-
09/2014
Detroit, MI
- Maximize value of external partners (ad agency, vendors, etc.) in a cost effective manner
- Update and maintain budget responsibility for key marketing activities
- Collaborate with sales training to ensure optimal communication of the HCP materials and messages to field sales
- Interact with field sales and sales management to better understand current market conditions and needs of the sales force
- Provide input and direction to market research while guiding application of insights from customer research studies
- Product management experience in the pharmaceutical or biotechnology industry
- Pharmaceutical / biotech sales experience
- 5 – 10 years overall related experience
- Collaborate effectively across the Portfolio team, MS brands, and other key cross functions
Education
Strayer University - Baymeadows Campus
2007 - 2011
Bachelor's Degree in Marketing
Professional Skills
- Depth of Marketing Knowledge over at least 5 years of marketing experience, including expertise in marketing plan development, market segmentation, product launch planning/execution and product lifecycle management
- Strong skills in MS office suite as well as deep experience in leveraging analysis and reporting tools and CRM systems
- Strong organizational and time management skills, ability to set priorities to meet deadlines
- Previous management experience, as well as project management and excellent communication skills required
- High learning agility, strong project management skills and track record in leading cross-functional teams without direct reporting lines
- Very strong planning and project management skills
- Excellent presentation and public speaking skills, with an exceptional ability to communicate complicated concepts simply and clearly
How to write Associate Director, Marketing Resume
Associate Director, Marketing role is responsible for marketing, leadership, interpersonal, reporting, analysis, planning, design, research, software, presentation.
To write great resume for associate director, marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Associate Director, Marketing Resume
The section contact information is important in your associate director, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Associate Director, Marketing Resume
The section work experience is an essential part of your associate director, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous associate director, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular associate director, marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Associate Director, Marketing resume experience can include:
- Strong analytical skills with the ability to synthesize insights as input into the marketing strategy
- Leadership skills and strong completive drive
- Proven success and extensive experience in leading and supervising a Marketing team (e.g. as a group-PM)
- Pharmaceutical Marketing experience, including 5 years of experience in GPO program management/marketing
- Experience in managing a specialty/biotech product or experience working with an injectable product in the U.S. highly desirable
- Analytical skills including situation analysis capabilities
Education on an Associate Director, Marketing Resume
Make sure to make education a priority on your associate director, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your associate director, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Associate Director, Marketing Resume
When listing skills on your associate director, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical associate director, marketing skills:
- Demonstrated leadership and excellent influencing skills
- Solid editing/reviewing skills with special attention to detail
- Uses strong listening skills to identify opportunities and resolve issues
- Leadership experience and team management skills
- Strong communication skills (1:1 verbal, written and presentations)
- Strong qualitative and quantitative research skills and the ability to translate research into actionable insights
List of Typical Experience For an Associate Director, Marketing Resume
1
Experience For Associate Director Marketing Resume
- Demonstrated skills in driving innovation in the email and direct marketing space
- Pharmaceutical Commercial Organization Experience – Experience working in multiple commercial positions within a pharmaceutical/ biotech organization
- Have a strong experience in Promotional Medical education
- Effectively lead and develop direct report(s)
- Effectively interact with sales force, customers and patients to understand needs and handle requests as needed and develop/execute engagement platform
- Related experience, including 6+ years of management experience
- Experience in the pharmaceutical / biotechnology industry with a combination of experience in marketing and sales leadership
- Previous experience in KOL developments well as product launch experience
- Understand and effectively communicate scientific / medical concepts of drug products to key external audiences in the medical community
2
Experience For Associate Director, Marketing Operations Resume
- Working experience with demonstrated leadership capability
- Demonstrated leadership experience including direct supervision of professional associates
- Supporting the development of the Juvéderm® strategy by collating insights, defining priorities and liaising with country teams to test and co-create plans
- Extending product life cycles of assigned portfolio (identify, prioritize, and justify cases for line extensions; executes on approved projects)
- Provide excellent service to clients and manage expectations by knowing project details and keeping projects moving smoothly
- Prioritize team's efforts across multiple shopper based disciplines including Shopper Marketing, Category Advisory, and Shopper Insights
- Digital marketing and ecommerce experience
- Frequently changing priorities
3
Experience For Associate Director, Marketing, Copd Resume
- Experience creating videos
- Experience across product life cycle (emerging, launch, in-line)
- Experience within future lifecycle planning
- 5+ yrs of pharma / 2 yrs of pharma marketing and promotions experience
- Alliances – Experience working across strategic alliances to achieve larger company goals
- Strong self-starter who functions well independently or within a team
- Extensive experience in pharmaceutical market
4
Experience For Associate Director Marketing, Access Services Resume
- Sales and field experience as product specialist an advantage
- Previous product/indication launch experience required
- Demonstrated track record of commercial success in positions with progressive responsibilities
- Develop effective working relationships with key internal and external stakeholders
- Strong leadership and ability to influence across functional stakeholders to set direction, align work efforts, and ensure outstanding execution
- Demonstrated ability to develop actionable insights from complex clinical data and market research
5
Experience For Associate Director, Marketing MPS Resume
- Experience with the management of external agencies as well as project budgets and timelines
- Supervisor/Career Manager experience
- Previous experience leading a larger scale business project including development & implementation of plan and metrics and achievement of goals
- Ten (10) years or more previous product marketing, field sales or relevant work experience
- Six (6) years marketing experience
6
Experience For Associate Director, Marketing Sciences Resume
- Ensuring global demand is being reported and appropriately synthesized as part of our on-going strategic planning / demand planning process
- Developing key marketing materials such as brand books, core campaign visuals, sales aids, including digital material
- Understanding of pharmaceutical product planning and execution, including new product launches and life cycle management
- Ensuring high quality, reliable supply, reliable financial forecasting, and all other matters required to support the portfolio
- Developing and cascading counter-competitor strategy and materials
- Utilizing the right tools & converting data into insight
- Making critical business decisions and adapting with agility as more information becomes available
- Understanding of US Healthcare Systems, including the nature of business interactions between payers, regulators, physicians and plan members
7
Experience For Associate Director, Marketing Trintellix Resume
- Marketing Materials – identify and develop high-impact promotional materials that support patient needs and strategic brand objectives
- Understanding of how images and videos define a company’s brand
- Asking the right questions
- Understanding of corporate brand and ability to work within set brand guidelines
- Managing promotional budget and creative/communication agencies
8
Experience For Senior Associate Director, Marketing Resume
- Knowledge of the email marketing landscape, including Email Service Providers, Marketing Clouds, Marketing Automation platforms, and niche solutions providers
- Development and execution of integrated Go to Market plans across traditional and emerging channels, using all marketing levers
- Be actively involved in the hiring and training Marketing team of professionals
- Manage day-to-day aspects of marketing campaigns and other marketing projects, ensuring on-time, on-budget, high-quality deliverables
- Work closely with internal support functions including sales training, advocacy, HUB, digital and business analytics
- Media planning (including digital/mobile)
- Be recognised as the ‘Product Champion’ by developing and continuously updating knowledge and therapy, product and market
- High business acumen knowledge; understands targeting methodologies, sales force sizing and optimization, and articulates a story through data
- Working with a marketing agency
9
Experience For Associate Director, Marketing, Rare Disease Resume
- Promotes a work environment that fosters creative thinking, innovation and rational risk-taking
- Collaboration with sales training (needs assessment, curriculum development, training delivery)
- Comfortable working with agency partners: advertising/media, medical education, publications
- Think strategically and advise on value proposition and marketing/selling strategies that meet company objectives
- Otsuka America Pharmaceutical Operations – comprehensive understanding of Otsuka’s operating structure and methods
10
Experience For Associate Director, Marketing Intelligence Resume
- Serves as liaison to the sales team, assisting them with marketing and promotion related initiatives
- Drives marketing programs to grow sales while improving profitability and competitive position
- Oversees the advertising and public relations strategy, planning and execution
- Manages overarching strategic relationships internally and externally
- Build support for key strategies, projects, and other activities by engaging cross-functional partners at multiple levels, as well as the US and MS leadership teams
- Prior successful experience managing one or more large-scale client engagements
- Channel Planning and Implementation – effectively develops and communicates the Oncology GPO vision, strategy and tactics
- Strong business acumen, strategic thinking
List of Typical Skills For an Associate Director, Marketing Resume
1
Skills For Associate Director Marketing Resume
- Strong project management skills, leadership, problem solving, teamwork, analytical, and written/verbal communication skills
- Effective collaboration skills and the ability to work well with others across all business units, including written and verbal communication skills
- Experience effectively managing external vendors and effective budget management
- Exceptional oral and written communication skills with the ability to present effectively to a diverse range of audiences
- Effective planning, analytical, organizational and project management skills
- Demonstrated ability to effectively and collaboratively work as part of a cross-functional team
- Excellent project management, analytic, communication and diplomacy skills
- Proven ability to reduce complex cross-functional requirements into easy to understand language and communicate effectively to a cross-functional team
- Proven ability to work effectively across a matrixed and widely-dispersed organization
2
Skills For Associate Director, Marketing Operations Resume
- US travel is required Proven ability to work effectively across a matrixed and widely-dispersed organization
- Effectively prioritize, manage, and deliver multiple projects under pressure
- Outstanding interpersonal skills, ranging from motivating sales teams to engaging with scientific thought leaders
- Demonstrated strong marketing acumen: including product launches, segmentation / targeting
- Pharma US operational marketing experience with focus on product/brand management including customer facing/sales experience
- A strong leadership track record of building strong teams and developing talent at all levels of the organization
3
Skills For Associate Director, Marketing, Copd Resume
- Strong experience in product/services positioning and messaging
- Experience in a marketing position in a corporation, healthcare, consumer goods organization, or agency
- Organized and proactive with demonstrated ability to multitask and balance competing priorities
- Embraces the small state and big stage with outstanding communication skills
- Experience in the pharmaceutical or biotech industry; with 3-5 years’ of marketing experience
- Budget Support - Secure budget from Brand Team, effectively manage budget for programs by completing projects on time and on budget
- Project management or related function experience in the pharmaceutical/ biotech industry w demonstrated growth and increased responsibility
- Proactive, great initiative, highly motivated, with a continued willingness to develop new skills
4
Skills For Associate Director Marketing, Access Services Resume
- Software skills desired: Exact Target, Marketo, Google AdWords, Google Analytics, Drupal, Microsoft Office Suite (PowerPoint and Excel wiz!)
- Demonstrated experience with metric and campaign measurement
- Effectively work cross-functionally and collaborate, with the ability to work in a group and as an individual
- Strong leadership experience in healthcare/pharmaceutical patient marketing
- Supporting the development of the product strategy by collating insights, defining priorities and liaising with country teams to test and co-create plans
- Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns
5
Skills For Associate Director, Marketing MPS Resume
- Experience in planning, executing, and measuring marketing programs
- Experience in supporting and training salesforce for new product launches and on-going sales messaging
- Experience writing content for marketing materials including websites, brochures, videos, postcards, flyers, etc
- Experience working directly with Pharmaceutical Marketing and Commercial Operations teams
- Experience of hiring and managing external agencies (creative/med comms)
- Sales training or payer marketing experience
- Experience in managing mobile communication and its importance in driving engagement, web traffic, sales, etc
- Strong personal drive with a desire and commitment to measuring and achieving set goals, results oriented
- Experience designing marketing materials and web graphics
6
Skills For Associate Director, Marketing Sciences Resume
- Experience with e-commerce and e-marketing campaigns including social media
- Strong understanding of the streaming landscape
- Experience with collaboration, influencing without authority, and working successfully with cross-functional teams
- Commercial leadership experience leading a sales or marketing team
- Demonstrated ability to efficiently navigate internal approval process in developing and launching promotional materials in a regulated environment
- Brand marketing and/or internal trade marketing experience
- Proficient in peer influence building effective working relationships with colleagues
- Experience in marketing or selling CNS drugs
- Experience in development of marketing strategies & tactics with an in-depth understanding of ROI analyses
7
Skills For Associate Director, Marketing Trintellix Resume
- Track record of delivering strong commercial results in marketing and sales roles
- Experience with US marketing and pre-approval planning of oncology biologic buy and bill drugs is required
- Experience working closely with senior level pharmaceutical professionals in a commercial pharmaceutical organization
- Deep understanding and experience with product launch, complex cross-functional projects and Project Management best practices
- Experience in contingency planning for multiple project scenarios
8
Skills For Senior Associate Director, Marketing Resume
- Manages relationships with internal development partners, working to ensure effective execution of company plans to support Sandoz business objectives
- Demonstrates in-depth understanding of the customer and keeps abreast with customer trends
- Demonstrated knowledge of identifying target audiences in order to develop key messages and recommend communication vehicles that best suit each audience
- Visionary leader with a strong track-record of delivering results
- Digital experience ideally developing interactive sales materials
- Experience managing media buys, specifically with digital and social networks
9
Skills For Associate Director, Marketing, Rare Disease Resume
- Professional experience in marketing or communications, ideally in an international matrix organisation
- Proven track record of successful marketing executions to institutional and wholesale clients
- Experience in digital content-driven marketing is an advantage
- Experience in B2B marketing in regulated industry (health care, financial services, etc.)
- Experience standing up a lead nurture campaign
10
Skills For Associate Director, Marketing Intelligence Resume
- Proven track record in building long - term relationships and high quality deliverables
- Marketing Communications experience
- Business to business and/or business to consumer marketing experience
- Project Management and planning experience
- Marketing experience in the entertainment industry
- Cross-functional leadership experience and the ability to influence stakeholders while driving consensus
List of Typical Responsibilities For an Associate Director, Marketing Resume
1
Responsibilities For Associate Director Marketing Resume
- Proven experience developing and fully executing marketing campaigns & programs within the biotech environment
- Exceptional writing skills (creative and technical)
- Pragmatic Six Sigma Process Improvement and Change Management skills
- Relevant marketing experience and 5+ years’ of sales or marketing experience in the biomedical research or drug discovery industry
- Experience coordinating multiple elements of an integrated marketing program
- Experience in digital marketing environment with data-operations oriented responsibility
- +9 years of progressive marketing experience in a pharmaceutical environment
2
Responsibilities For Associate Director, Marketing Operations Resume
- Demonstrates understanding of the print and video development and production processes
- Experience with Salesforce.com CRM/Campaign Management tool required
- Can write concise and clear creative briefs that allow the creative team to build effective and well-targeted campaign creative
- Revenue cycle management experience
- Previous cross functional team leadership experience
- Exhibits excellent judgement
3
Responsibilities For Associate Director, Marketing, Copd Resume
- Strong fit with BD values
- Proven ability in a regulated, complex medical device market
- Microsoft Office suite (Word / Excel / PowerPoint) experience
- Direct mail experience
- Experience with website content management
4
Responsibilities For Associate Director Marketing, Access Services Resume
- Experience in Adobe InDesign and Photoshop
- Partner with business stakeholders to set marketing priorities and strategic promotional direction for select DRG brands
- Directs through lower management levels and / or highly skilled specialist employees who exercise significant latitude and independent judgment
- Digital and Customer Relationship Management experience
- Experience in Vaccines Market/Government programs, etc
- Help the team prioritize initiatives and activities
- Strong leadership presence and collaborator to drive cross functional projects and alignment
5
Responsibilities For Associate Director, Marketing MPS Resume
- Experience in creative strategy and development
- Overseeing the development and implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR
- Implementing a marketing strategy and plan
- Working knowledge of FDA promotional regulations
- Working with all departments, maintains the integrity of the Association’s brand identity
- Collaborate within marketing to ensure marketing strategies, brand messaging and execution are aligned across channels both for partner and enterprise projects
6
Responsibilities For Associate Director, Marketing Sciences Resume
- Manages functional capabilities within marketing programs, such as thought leadership, eMail, webinars, list sourcing and others
- Identify and articulate training and development needs and works closely with Sales Management and Training Teams to maximize usage of resources
- Sales and retail marketing coordination
- Communicate and collaborate with internal teams including creative, edit, legal, and technology to ensure the program is seamlessly executed as sold
- Deep familiarity with CRM and direct marketing channels
- Knowledge of cross channel execution and best practices including data security requirements, CAN SPAM compliance, etc
7
Responsibilities For Associate Director, Marketing Trintellix Resume
- Proficient working in an enterprise level ESP tool required (Salesforce Marketing Cloud/Exact Target, Oracle Responsys, Adobe Campaign) or extensive experience managing an ESP relationship
- Assist in development and execution of Global Launch plans for CDx projects, with a focus on the two upcoming oncology companion diagnostics launches
- Oversee the evolution of marketing strategies for all assigned brands
- 1- Professional HCP Marketing
- 2- Patient Marketing, Advocacy Relations
- Track record demonstrating personal initiative and the ability to overcome significant challenges
- Work with all levels of personnel and establish positive working relationships
- Team working and capability to work for objectives
- Collaborate with eMAP (med, legal, regulatory) for approval of marketing tactics aligned to brand objectives
8
Responsibilities For Senior Associate Director, Marketing Resume
- Lead the process to evolve the brand strategy for annual planning
- Lead the consumer marketing business for SMA
- Develop and implement tactical marketing plans to support and achieve business goals and objectives
- Manage the marketing function to ensure high level of responsiveness to customers and the sales organization
- Plans and develops tactics, activities, and materials that convey the most positive marketing message to target markets
9
Responsibilities For Associate Director, Marketing, Rare Disease Resume
- Change agent, able to challenge the status quo while building collaboration across functions for new direction
- Education and training in sales methodology and sales techniques
- Improve product performance by developing novel approaches to business challenges
- Identify issues requiring escalation
- Pharmaceutical marketing in US in global/local market
- Entrepreneurial thinking, able to identify and execute solutions
- Produce in-depth and high quality writing assignments clearly and consistently, often under extremely tight timelines
- Design and implement the marketing plans and support in their subsequent development and execution
- Maintain CMR level data related to; client information, funnel development, financial reports and other relevant marketing data
10
Responsibilities For Associate Director, Marketing Intelligence Resume
- Lead the Marketing Sciences CLM work and team for one of our largest clients
- 1 - Patient Marketing
- 2- Professional HCP Marketing
- Coordinate, analyze and manage marketing programs, projects and promotions company-wide
- Oversee corporate communication activities related to customer touching material
- Manage, create, and maintain strategic marketing partnerships with key vendors and suppliers
- Provides primary support for field sales team in implementing physician office-based initiatives
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