Advertising Consultant Resume Sample
Work Experience
- Apply critical sales techniques including consultative approach, needs assessment, and closing; effectively utilizing an array of presentation skills and tools; considering the customer’s perspective to maximize customer satisfaction
- Develop market intelligence and knowledge of competition, options, and industry trends in order to show a customer their most profitable advertising sources, understand competitors’ strengths, and demonstrate ROI
- Respond and route customer issues to the appropriate point of contact
- Lead communication and media planning across all channels. Works closely with manager to align creative and messaging with overall advertising goals
- Actively collaborate with the integrated marketing team in developing and aligning annual media plans across appropriate channels maximizing all media investments
- Serve as media lead with internal partners on integrated marketing planning, and analyzing results for success and optimization
- Provide oversight on all day-to-day tasks associated with the media plan including creative brief development, creative development, revisions, approvals and releasing of creative to media agency
- Monitor digital media units throughout campaign life working with media agency partner and internal resources to receive results, interpret and prepare dashboards/analysis and make recommendations for optimizing digital creative from a media and messaging standpoint
- Develop monthly competitive review (traditional advertising, digital, social and content) with agency partners for internal distribution
- Serve as liaison with outside agencies (creative and media)
- Maintain knowledge on current and emerging developments/trends for assigned area of responsibility, and collaborate with management to incorporate new trends and developments in current and future solutions
- Manage day-to-day media plan/execution
- Maintain ultimate accountability for the quality, strategy, and integrity of all media plans/strategies/services delivered
- Develop media metrics and campaign measurement (KPIs)
- Drive innovation and new media ideas/platforms. Establishes best practices
- Experience in media, comms planning and creative strategy
Education
Professional Skills
- Strong listening and diplomacy skills
- Strong analytic skills and familiarity with web analytic tools, such as Google Analytics
- Previous experience working independently, with proven track record of managing time efficiently to meet role responsibilities and goals
- Experience either at an agency or client-side experience managing outside agencies
- Proven experience in a sales revenue generation role required
- Strong working knowledge of advertising and marketing principles
- Experience within integrated marketing team environments
How to write Advertising Consultant Resume
Advertising Consultant role is responsible for digital, research, consulting, travel, messaging, web, analytics, planning, marketing, advertising.
To write great resume for advertising consultant job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Advertising Consultant Resume
The section contact information is important in your advertising consultant resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Advertising Consultant Resume
The section work experience is an essential part of your advertising consultant resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous advertising consultant responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular advertising consultant position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Advertising Consultant resume experience can include:
- Willingness to travel as needed to NY to meet with agencies
Education on an Advertising Consultant Resume
Make sure to make education a priority on your advertising consultant resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your advertising consultant experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Advertising Consultant Resume
When listing skills on your advertising consultant resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical advertising consultant skills:
- Previous experience in the automotive industry in a media sales or dealership capacity
- Understanding of media research tools: MRI, Simmons, Media Audit, Nielsen, Arbitron
- During the first 30 days learn about the business, the team, products and associated tools (e.g. ) to enable success in your role
- BA with an emphasis in Advertising, Communications or related field
- Work cross-functionally and engage with senior leaders and various internal brand teams
- Lead external agencies