Wholesale Marketing Manager Resume Sample
Ottis Brown
8521 Katherine Brooks,
San Francisco,
CA
+1 (555) 391 5657
Work Experience
Wholesale Marketing Manager
07/2017
-
PRESENT
Los Angeles, CA
- Marketing experience with expert knowledge in strategy, and how Marketing can help drive the business when the business has a value-added sales model that sells strategic advice, services and/or products
- Influence internal senior business leaders about the value of Marketing
- An understanding of investment banking/capital markets would be helpful
- Experience in driving Wholesale initiatives
- Overnight travel 25% of time
- Lead planning and implementation of seasonal go-to-market and brand-building efforts with wholesale accounts. Work directly with national and territory account managers to develop programs, recommend direction, lead execution, measure and report results
- Partner with brand management team to support the implementation of seasonal storytelling at relevant accounts. This includes marketing campaign implementation, in store executions and event activations. Create and share dealer tool kits for each key product campaign, including creative assets, usage guidelines and seasonal expectations for internal and external users
- Collaborate with retail and ecom teams as an active partner in creating alignment for all messaging opportunities, supporting premium CX expectations for the brands regardless of channel
- Manage Tradeshow & Events Coordinator to ensure coordinated market presence at major trade, regional and buy-group shows, and support functional alignment for all brands as appropriate by category, region and function
Senior Wholesale Marketing Manager
08/2013
-
02/2017
Houston, TX
- Support seasonal training efforts for sales associates respective to their potential impact and influence on sell thru – leverage online training platforms, recommend targeted events and opportunities to drive greater associate engagement, evaluate and report results
- Partner with product and sales teams on key SMU/retail collaborations, work with creative team and outside agencies on any custom marketing elements for effective launch
- Maintain current knowledge of industry marketing activities to create closer relationships with key retailers and establish successful Wholesale Marketing programs
- Demonstrated success in managing people, collaborating cross-functionally and leading for growth
- Passion for the customer, desire to service the needs of the channel while also supporting the overall strategic goals of the business
- Marketing experience in retail or customer service environment
- Contribute to the delivery of an investment content programme which supports the UK Wholesale business, including but not limited to
- Help manage the Wholesale collateral inventory, and work with team members to ensure pieces are up-to-date and available for ordering
- Work collaboratively with the Marketing Director to support and promote the Vera Bradley brand in Wholesale channels, including specialty retailer and department store accounts
Industry, Wholesale Marketing Manager
03/2011
-
03/2013
Dallas, TX
- Establish the strategic marketing direction for the Wholesale channel, both short-term and long-term
- Lead the development and communication of seasonal Wholesale marketing strategies, tactics, timelines and measurements for success
- Partner with merchant and product development teams in order to execute seasonal objectives, prioritize brand initiatives and understand key performance indicators (KPIs), ensuring that marketing efforts are aligned with sales targets
- Collaborate with the Marketing Creative Services team to leverage Vera Bradley campaigns, social media campaigns and digital marketing campaigns to maximize marketing opportunities for Wholesale accounts
- Serve as the primary marketing representative at Gift Shows and Markets, and provide seasonal marketing overviews and insights to Wholesale accounts
- Oversee the marketing plan and budget for Wholesale marketing initiatives, including co-op marketing programs, seasonal sign kits, seasonal catalogs and the like
- Manage daily direction and communication to internal and external project sponsors regarding Wholesale marketing initiatives
- Manage relationships with Wholesale accounts to deliver localized marketing events, ensuring they are executed timely and within brand guidelines
- Report on successes and opportunities to leadership teams, enabling informed decision-making by preparing and performing ad-hoc analyses
Education
University of Phoenix - Vancouver Learning Center
2007 - 2011
Bachelor's Degree in Marketing
Professional Skills
- Experience working with a range of stakeholders, including legal and compliance
- Marketing experience
- Processing invoices and assisting across marketing budget management
- Taking a pro-active approach to delivering new strategic marketing ideas and efficiencies in work processes
- Managing the in-store VM guidelines with retail partners, ensuring they are adhered to globally and monitoring/ reporting on VM activity
- Working across brand projects with the Global Head of Marketing/Global Marketing Manager as and when required
- Adapt outcome ongoing to ensure development in fast moving environment
How to write Wholesale Marketing Manager Resume
Wholesale Marketing Manager role is responsible for events, digital, design, integration, finance, retail, software, surveying, planning, marketing.
To write great resume for wholesale marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Wholesale Marketing Manager Resume
The section contact information is important in your wholesale marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Wholesale Marketing Manager Resume
The section work experience is an essential part of your wholesale marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous wholesale marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular wholesale marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Wholesale Marketing Manager resume experience can include:
- Support Marketing Director in the planning and development of in-store marketing and POS strategies and executions to create cohesive, engaging DENIZEN and Signature brand on-floor experiences. Manage relationships with retailer on-floor teams
- Execute in-store merchandising projects for both brands, developing directives and acting as the primary liaison between sales, marketing, the retailer and the merchandising vendor. Track and report program results, informing all parties of issues in a timely manner. Work with the team to find and execute resolutions as needed
- Understand the broader DENIZEN and Signature financial plans and manage the Marketing Dilution Budget and purchase process, tracking program cost by retailer and consumer segment while facilitating communication between Finance, Marketing and Retailers as needed
- Develop keen understanding of retail and competitive landscape, continually surveying in-store, online and social trends in order to recommend strategies and drive innovation
- Manages retailer program ROI/ROS measurement and hindsight in partnership with internal teams and retail partners
- Ensure success by sustaining highly collaborative relationships with key internal and external retailer stakeholders, including Marketing and Store Environment, Buying, Ecommerce, Sales, Merchandising and Finance teams
Education on a Wholesale Marketing Manager Resume
Make sure to make education a priority on your wholesale marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your wholesale marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Wholesale Marketing Manager Resume
When listing skills on your wholesale marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical wholesale marketing manager skills:
- Working alongside the Global Marketing Manager on the strategy & execution of global campaigns
- Assisting across social media & PR when required
- Project managing marketing activations, shoots and campaigns with external agencies when required
- Provides Channel expertise & knowledge to the Brand Marketing team – includes Channel performance, trends, and upcoming content needs
- Build strategic relationship with all key functional stakeholders and leverage our strategies and performance on monthly, quarterly and yearly basis
- Budget ownership and management of spend tactically optimised to greatest return of investment. Report budget spend monthly and at all times referenced to key strategies in our Go To Market process
List of Typical Skills For a Wholesale Marketing Manager Resume
1
Skills For Senior Wholesale Marketing Manager Resume
- Creating & updating marketing calendars, critical paths and any other marketing admin documents required for the team
- Responsible for generating revenue
- Responsible for managing an operational budget; Operational budget value under management = $5M
- Responsible for generating profit
- Measure return of investment on your activities with the account on a monthly basis
- Work closely with Brand Creative Services peers to ensure that campaigns, plans and tools are fulfilling the needs of the platforms and consumer of Zalando and Amazon
- E nsure Go to Market integration with Sales and strong business alignment in marketing plans (close collaborations with Strategic Account Director and Key Account Manager)
2
Skills For Vans Wholesale Marketing Manager Pure Players Resume
- Develop and activate co-op and key account plans including monitoring of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brand’s strategy. Evaluate and optimize marketing programs
- Working with Ivy Park retail partners on devising & executing effective in-store, digital, and social marketing activity to drive awareness and sales for the brand
- Building & nurturing relationships with retail partners, providing excellent client service at all times, and developing processes to effectively deliver all relevant updates
- Regular reporting on campaign coverage and marketing activity
- Working closely with Ivy Park internal teams including Buying, Operations, Sales & PR to effectively plan marketing activity in line with wider business objectives. Ensuring communication between these functions is consistent and effectively feeding into the marketing team
3
Skills For Industry, Wholesale Marketing Manager Resume
- Managing the artwork approvals process with our retail partners, in-house Artworker & creative agency, ensuring the brand guidelines are adhered to at all times
- Updating brand documents including seasonal brand guidelines, ecommerce shoot guidelines & VM guidelines and communicating updates to internal teams/retail partners
- Preparation & management of all relevant internal communications for meetings and internal information platforms
- Develop objectives / strategies to drive sales and margin growth
- Be a creative marketing thinker and have the ability to drive retail and agency partners to innovate how the DENIZEN and Signature brands communicate with our consumers across retailer platforms
4
Skills For Senior Wholesale Marketing Manager Timberland Resume
- Proficiency with MS Office applications (Word, Excel, PowerPoint)
- Manages the movement of inventory
- Support Marketing Director in the planning and execution of customer-specific marketing programs that drive awareness, trial and sales of DENIZEN and Signature products. Programs to include but not limited to: digital advertising, social media advertising, print catalogs/flyers, promotions and experiential executions, working in partnership with retailers, sales teams and advertising agency
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