Web Analytics Resume Sample
Brenna Treutel
808 Hagenes Junctions,
Phoenix,
AZ
+1 (555) 521 2203
Work Experience
Senior Analyst, Web Analytics
08/2015
-
PRESENT
Detroit, MI
- Web Product Management - The web product management team works with customer insights, business partners and the IT team to drive a cohesive, full-featured, and easy to use online experience for our customers, whether they’re accessing pge.com via a mobile phone, PC or tablet
- Web Operations - The web operations team serves as an in-house creative agency, providing expertise in copywriting, design, publishing, optimization and reporting for our digital properties
- Experience analyzing web or digital marketing metrics
- Helps identify business objectives and advises on suitable measurement strategies
- Assists in developing custom marketing dashboard concepts for client reporting
- Reports on key metrics, analyzes and interprets trends and provides actionable insights based on available web analytics data & internal data
- Analyzes the effect of different online and offline channels on each other and developing and implements innovative strategies for improvement and growth
Web Analytics Analyst
07/2010
-
05/2015
San Francisco, CA
- Demonstrates history of teamwork
- Willingness to work hard, especially during peak car buying seasons
- Positive attitude and easy to work with
- Two (2) to four (4) years of Web Analytics Analyst Experience
- Experience of working in a marketing/business analysis environment
- Experience of working with analytical software, data analysis, and advanced spreadsheets
- Identify strategic and tactical marketing objectives
- Measure and analyze online marketing campaigns
Intern, Web Analytics
03/2008
-
05/2010
New York, NY
- Analyzes online user behavior, conversion data and the customer journey, funnel analysis and multi-channel attribution
- Provides consultancy on campaign tagging and additional on-site tracking
- Uses available data sources to deep dive and troubleshoot campaign performance issues
- Spots potential to implement innovative new methodologies and improve analytical procedure
- Performs ROI analysis to evaluate effectiveness of marketing campaigns (PPC, SEO, Display, Video, Social)
- Assists in educating business owners on the benefits of digital marketing and the importance of online measurement & conversion optimization
- Performs ad-hoc analytics and conversion optimization for business owners and develops conversion optimization strategies with solid analytical data
Education
University of Phoenix - Omaha Campus
2003 - 2007
Bachelor's Degree in Business
Professional Skills
- Work in collaboration with technology team and analysts to determine and implement best Adobe Analytics instrumentation, ensure business requirements are met and data capture is clean
- Excellent organizational skills, strong attention to detail, and the ability to effectively manage and prioritize multiple concurrent tasks and initiatives
- Strong communication skills and experience delivering technical concepts to non-technical stakeholders
- Experience in managing digital campaigns; strong analytical skills and understanding of KPI's for digital media
- Previous consumer online work experience, or experience in gaming, hospitality or retail experience
- Power BI or Tableau skills strongly desired
- Strong English communication and presentation skills , written and verbal
How to write Web Analytics Resume
Web Analytics role is responsible for digital, development, organization, excel, analysis, web, analytical, basic, organizational, architecture.
To write great resume for web analytics job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Web Analytics Resume
The section contact information is important in your web analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Web Analytics Resume
The section work experience is an essential part of your web analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous web analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular web analytics position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Web Analytics resume experience can include:
- Strong teamwork, communication, and time management skills
- Sound business judgment, a collaborative work style, and excellent communication skills
- Strong organizational skills, attention to detail and project management ability
- Learning new web development skills and techniques to apply to the work, allowing for technical problem solving
- Strong experience communicating insights derived from data to both business and technical audiences and leveraging visualization tools such as Tableau
- Basic understanding of website architecture and web development skills, including HTML/CSS and CMS systems, with ability to engage with the development team
Education on a Web Analytics Resume
Make sure to make education a priority on your web analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your web analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Web Analytics Resume
When listing skills on your web analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical web analytics skills:
- Good Presentation Skills to transfer data fact to story in English
- Possess good organizational and presentation skills
- Effectively prioritize and manage the needs of multiple stakeholders
- Solid experience configuring analytics platforms, tagging, segmenting, and distilling results for presentation and review
- Hands-on experience in a Web Design/Development environment with experience utilizing issue tracking systems, such as Salesforce
- Advanced Microsoft Office skills, especially Excel with ability to create complex spreadsheets using formulas, including v-lookup, and pivot tables
List of Typical Experience For a Web Analytics Resume
1
Experience For Senior Analyst, Web Analytics Resume
- Soft skills: - Intensely curious (seeks to understand 'why')
- Effectively leverage analytics to inform strategic initiatives and optimizations
- Strong analytical/ mathematical skill
- Experience in defining and executing tests based on a specific set of assumptions/ Hypothesis and goals, iterate and continue improvements as required
- Co-developing Ericsson’s global digital KPI framework and prioritize road map for goal- and target setting,
2
Experience For Web Analytics Specialist Resume
- Experience using data profiling/quality tools with the ability to access databases with SQL or other methods
- Experience working within a content strategy or CX/UX setting
- Familiarity with data analysis and visualization; experience with manipulating complex data to create business insights
- Use web tracking to provide insight into the user experience and inform user personas
- Experience in data and business analytics, with domain knowledge in digital marketing and statistics
- Extensive knowledge and experience implementing tags with Tealium and Google Tag Manager
3
Experience For Web Analytics Analyst Resume
- Experience administering Adobe Analytics or Google Analytics required
- Experience using Adobe analytics tools and APIs
- Experience using packet analyzers like ObservePoint, Charles or others
- Proven track record building analytics strategies and teams from the ground up
- Provide enhanced customer service experiences through direct communication to clients and internal partners ensuring timely and accurate issue resolution
- Have strong technical knowledge of data management systems, data warehouse methodology, data quality, data modelling and data governance
4
Experience For Web Analytics Developer Resume
- Knowledge of/experience with A/B/N Testing platforms (Test&Target, Optimizely, Optimost, Google Optimize, AB Tasty)
- Experience with SQL-based queries, API methodology; flat-file handling through programmatic code
- Experience working within an Agile/Scrum development environment
- Very strong business acumen and understanding of Ericsson’s business strategy, portfolio and competitive environment
- Experience with Optimizely and/or other test platforms
5
Experience For Web Analytics Lead Resume
- Have good knowledge of Adobe & Google Analytics set up and able to establish from basic to advanced segmentation/dashboard in the tools
- Proven track record of leveraging data to influence business decision making
- Experience in Web Analytics core competencies
- Experience in SEM/SEO core competencies – ideal but not required
- Experience in packaging and presenting findings to executive management
6
Experience For Manager Web Analytics Resume
- Strong understanding of e-commerce and multi-variate testing (i.e. Test and Target)
- Strong background in handling large sets of data
- 10+years’ experience desired
- Experience desired
- Experience with web analytics, Omniture/Google Analytics, and e-commerce
- Web Analytics Experience
- QL (preferably Big Query) development experience required
7
Experience For Senior Web Analytics Engineer Resume
- Experience with ETL tools and their usage
- Experience with HTML, CSS, Javascript, jQuery
- Experience with tag and audience managers like Tealium
- Experience in Front-End Programming
- Experience in MS SQL, MS SQL Business Intelligence stack (SSAS, SSIS, SSRS), Excel, relational databases and database concepts required
- Experience and applied knowledge of PowerBI, Tableau, or any other data visualization tool
- Work is within the Data Capture & Validation Product in the Digital Assets & Strategy Area
8
Experience For Intern, Web Analytics Resume
- Work closely with Analysts and Technology to create prototypes that enable testing and validation
- Demonstrated success in a competitive, high-performance, target-driven environment
- Leverages data to gain insights into users’ behavior/experience in order to drive appropriate ecommerce strategies
- Measures site usability and effectiveness across all MGMRI brands, and presents actionable insights and recommendations to Web analytics Director
- Lead a team of analysts in the US and offshore to deliver against strategic goals for the site. People management experience is mandatory
- Related work experience in online ecommerce environments
9
Experience For Senior Analyst Web Analytics & Optimization Resume
- Related work experience in online ecommerce environments
- Experience with a web analytics tool
- Experience with tag management systems
- Experience with Analytics tools such as Adobe Analytics or Google Analytics
- Related work experience in online B2B environments
- Experience with Measurement Protocol methodology
- Hands-on Adobe DTM (or similar TMS) experience
- Work experience and BA/BS in related field
10
Experience For Practice Expert Enterprise Marketing Analytics & Insights Web Analytics Resume
- Relevant experience (e.g. as a Web analyst)
- Experience with digital analytics and website processes
- Strong Tableau report development knowledge
- Strong SQL server knowledge
- Site analytics implementation experience. (Adobe SiteCatalyst, GA etc.)
- Web analytics experience (Adobe and Google)
List of Typical Skills For a Web Analytics Resume
1
Skills For Senior Analyst, Web Analytics Resume
- Detail-oriented and possess excellent organization skills
- Strong communication skills to translate complex concepts to simple terms
- Superior prioritization skills. Able to plan and complete tasks that contribute to long range goals, while capable to switch focus in a dynamic environment
- R programming experience strongly desired
- Strong experience in JavaScript and Tag Management Solutions relating to the implementation and advanced use of Adobe Analytics
- Multi-tasking skills with ability to manage different projects at various stages of development
- Proficiency with Microsoft Excel, PowerPoint and some data mining/analytics skills (Python R, SQL, SPSS, SAS)
2
Skills For Web Analytics Specialist Resume
- Talent for communicating technical or detailed information effectively and succinctly to nontechnical audiences
- Experience in or good overall understanding of Digital media such as PPC, SEO, Social Media, etc
- Develop useful analytical tools and effectively communicate complex findings and ideas in plain language (in writing, verbally and visually)
- Strong Analytics Experience & Consumer Insights for official site
- Data management experience and 1+ years of management experience
- Advanced Excel and PowerPoint skills, proficient in MS Word and Access
- Has ability to communicate effectively with customers on complex issues via phone or email
- Strong experience with Google Analytics, Data Studio, and Excel
- Quantitative and analytical skills with ability to monitor performance and identify areas for improvement
3
Skills For Web Analytics Analyst Resume
- Collaboration skills with ability to work with external vendors and internal cross-functional teams
- Organizational and project management skills with ability to plan and implement website changes
- Planning and conducting analyses to uncover insights and identify opportunities to optimize the customer experience
- Collaborating with an Agile software development team to establish a strong data foundation for robust analyses
- Programming in JS - Experience of more than 1 year
4
Skills For Web Analytics Developer Resume
- Experience writing and presenting findings and proposed strategies based on analyses in plain English requiring little to no editing
- Experience authoring, editing and presenting technical/business requirements and marketing briefs
- Confident in establishing good working relationships with Marketing, IT, and vendors/implementation partners
- Experience pulling and producing reports about events and campaigns and clearly explaining results and recommended action plans
- Experience in architecture, configuring Adobe Analytics Report Suites and Reporting, Classifications, Processing rules & Administration
- Experience developing web measurement plans and living documentation, and implementing Adobe Analytics per plan
- Solid understanding of digital marketing and advertising concepts and terms
- Experience working with and managing distributed teams, including off-shore members and digital agencies
5
Skills For Web Analytics Lead Resume
- Skillful at troubleshooting front end problems using tools like Google Developer tools, Firebug etc
- Experience performing Web Analytics implementation, testing and deployments
- Experience working with applications using .Net/Java framework
- Adobe Analytics/Omniture/SiteCatalyst or Google Analytics, including implementation and tagging experience
- Excellent knowledge of SQL for performing data analysis and performance tuning
- Experience planning and buying social campaigns
- Experience working with Facebook Power Editor, Twitter Ads, Pinterest for Business, Snapchat Advertising, etc
- Digital Marketing KPIs and analyzes focused on improving the experience in websites and performance of media channels
- Excellent understanding of asynchronous request handling and single-page applications
6
Skills For Manager Web Analytics Resume
- Experience functioning efficiently in a deadline environment, and leading subordinates to meet deadlines
- Experience interpreting usage data to guide business decision making
- Ten or more years of relevant technology experience in digital marketing, consulting and/or media
- Three or more years of experience working with SQL databases and Business Objects Reporting tools
- Apply official site experience to TMALL/JD site and willing to support exploring data/analysis opportunity of TMALL/JD with limited data availability
7
Skills For Senior Web Analytics Engineer Resume
- Experience creating web analytics tagging solution designs and code implementation
- Work experience implementing and using digital analytics
- Good understanding of digital advertising principles
- Experience forecasting website traffic/orders desired but not mandatory
- Experience with implementations of analytics platforms such as a web reporting tool and tag management software
8
Skills For Intern, Web Analytics Resume
- Experience training internal teams to self-serve basic data and customer analysis in Adobe Analytics
- Experience with data analysis, customer segmentation, advanced spreadsheets, A/B multi-variate testing, SQL, MS Access or other advanced database types
- High level understanding of customer journey maps and how web analytics can pinpoint gaps and opportunities in the online customer service experience
- Experience in web analytics requirements gathering, solution design and implementation
- Demonstrates the ability to learn quickly in technical and creative environments, while delivering quality work
- Experience of working in complex international organizations
- Experience with Adobe Analytics including Target and Site Catalyst
9
Skills For Senior Analyst Web Analytics & Optimization Resume
- Strong SQL writing and Data warehouse knowledge
- Web Analytics experience including Adobe Analytics/Site Catalyst
- Experience implementing Analytics Solutions (e.g. Google Analytics, Google Tag Manager)
- Experience developing responsive sites and fully understand the concept of responsive design, mobile first, MVC
- Strong knowledge of SEO and inbound marketing
10
Skills For Practice Expert Enterprise Marketing Analytics & Insights Web Analytics Resume
- Experience working with Tag Management tools. (Adobe DTM & Tealium IQ or Insighten)
- Demonstrated proficiency with database marketing practices and tools
- Demonstrated business process modeling and requirements definition
- Experience with web, mobile and digital interaction analytics and reporting tools - Adobe Analytics is essential
- Experience in a similar role within a marketing department or agency
- Experience across the broader Adobe Digital Marketing suite would be beneficial
- Spearhead website personalization efforts, leveraging behavioral and real time data to tailor site experience to each visitor
- Strong knowledge of direct marketing metrics, especially digital media metrics, and the technology behind them
- Work with product owners and leads on estimation and prioritizing Analytics deliverables
List of Typical Responsibilities For a Web Analytics Resume
1
Responsibilities For Senior Analyst, Web Analytics Resume
- Effectively communicate findings to stakeholders through compelling dashboards, reports, presentations, and storytelling
- Experience with website performance monitoring solutions, such as Gomez, Akamai, Webpagetest.org
- Experience in research, analytics and digital measurement
- Prioritise and manage multiple projects simultaneously
- Several years of industry experience in the Data/Web Analytics domain
- Work with the User Experience team to supplement quantitative analysis with qualitative methodologies
- Systems Experience: Mobile native application development
- Experience with creation and utilization of PowerPoint presentations with a strategic focus
- Relevant experience with data analysis and Web technologies
2
Responsibilities For Web Analytics Specialist Resume
- Experience with REST / SOAP/ Web Services
- Strong knowledge of digital analytics and site analytics and the technology that goes with the use and implementation of site analytics tools
- Cooperate efficiently with development teams, create documentation & implement QA processes
- At least two to three years of experience in an e-commerce organization with multiple business units
- Utilizes and analyzes web session playback data to make recommendations to improve user experience and navigation to top service tasks
- Experience with Google Tag Manager and other commercial tag management platforms
- Professional experience in healthcare, wholesale, or retail industry knowledge desirable
- Tie data across disparate sources together to create an end-to-end narrative for our customer experiences
- Maintain direction and priority of projects/roadmap, with oversight from Analytics Director
3
Responsibilities For Web Analytics Analyst Resume
- Experience with search-engine optimization (SEO)
- Experience with federal government websites and applications
- Experience with additional analytics and SEO tools other than Google Analytics
- Plan and conduct analyses to uncover insights and identify opportunities to optimize the customer experience
- Collaborate with an Agile software development team to establish a strong data foundation for robust analyses
- Designing, executing, and analyzing A/B tests
4
Responsibilities For Web Analytics Developer Resume
- Translating clients’ goals and objectives into actionable and measurable digital marketing programs
- Developing queries and analyzing datasets to produce daily, weekly and monthly reports
- Providing DBC team with insights through reports, dashboards and visualizations helping them answer business questions
- Working in a fast paced, ever changing environment that requires flexibility and agility
- Developing reporting to assess optimizations and increments for continuous improvement
- Understanding of website engagement and transactional metrics, as well as online purchasing behavior, trends and clickstreams
- Understanding of navigating the latest privacy concerns related to tools such as Google Analytics
- Ensuring high quality work across multiple projects and clients
5
Responsibilities For Web Analytics Lead Resume
- Marketing campaigns (Display, SEM and Email)
- Creating insightful reports and dashboards
- Working capabilities in SQL, SAS and/or Access
- Understanding of software development processes, patterns, and principles
- Working knowledge of Google Analytics, Tag Manager, AdWords/Keyword Planner, and Data Studio
- Understanding of statistical methods and familiarity with test design
- Identifying conflicts, risks, and synergies among planned and in-flight tests
6
Responsibilities For Manager Web Analytics Resume
- Understanding of the U.S. Digital Service Playbook
- Understanding of the federal Digital Analytics Program (DAP)
- Implement and support DTM (and/or GTM) across all existing platforms, converting existing s_code tracking to DTM rules
- Hand coding HTML5, CSS3, JavaScript (including handling JSON/XML data)
- Work closely with marketing/UI&UX team to support ad hoc analysis like A/B testing, special tracking code case by case
- Serve as the Web Analytics subject matter expert within Fanatics, owning and enhancing existing Web Analytics strategies, tactics and tools
7
Responsibilities For Senior Web Analytics Engineer Resume
- Leading high-performing analytics teams including direct people management
- Engage in acceptance testing and troubleshooting of tracking issues
- Interface with business customers to gather requirements and implement new tracking and maintain and improve existing tracking
- Identify, measure, and monitor key performance indicators, with while making recommendations impacting site, content, marketing, and e-commerce
- Create and maintain metrics reports and dashboards that measure marketing’s impact at each stage of the customer buying cycle
- Support requirements gathering and solution design workshops with the required data insights to building the ‘best fit’ solution
8
Responsibilities For Intern, Web Analytics Resume
- Coordinate and execute tagging and tracking
- Write acceptance criteria pertaining to analytics implementations, and perform acceptance testing
- Give technical and business inputs to the SGS.COM Management Team in terms of streamlining business and web processes, and updating methodologies
- Implement tracking using Adobe's Dynamic Tag Management (DTM) product
- Aid in the implementation of DTM, and convert existing code tracking to DTM rules
- Make recommendations regarding process improvements and helping develop performance policies and procedures
9
Responsibilities For Senior Analyst Web Analytics & Optimization Resume
- BA/BS preferably in marketing, math, computer science, or engineering
- Analyze data sets to make recommendations by providing comprehensive, visually appealing, in-depth analysis
- Perform regular site audits using Google Analytics and Tableau to monitor site health and compile insights for monthly reporting meetings
- Collaborate with cross-functional teams, including SEO and Brand Marketing, to establish and implement conversion rate best practices
- Educate business owners on the importance of establishing business objectives and implementing measurement strategies
- Help design, implement, and support infrastructure providing access to large and growing datasets
- MS Excel expertise -- logical functions, lookups, pivot tables, external source data, dynamic charts and tables, editing and writing macros, VBA
10
Responsibilities For Practice Expert Enterprise Marketing Analytics & Insights Web Analytics Resume
- Basic understanding of coding for analytics
- Drive cross-functional teams to deliver new features and enhancements to end users, including coordination of end user training and support
- Develop analytical frameworks to support the team in ongoing evaluation and testing
- Proactively drive digital data strategy across multiple “listening posts” (websites, surveys, a/b testing, CRM systems, market research)
- Be leading data driven led change in a corporate organization; working face-to-face with internal corporate customers to solve their business challenges
- Additional programming/scripting languages such as Perl/Python/PHP
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