VP, Brand Resume Sample
Morgan Prosacco
779 Jessica Bypass,
Houston,
TX
+1 (555) 678 1095
Work Experience
VP, Brand
11/2015
-
PRESENT
San Francisco, CA
- VP Brand adidas WE
- MFC Director Brand Acitvation
- Global Brand Communcation
- Monitor industry research and competitor activities, with an eye to understanding TIAA’s position in the landscape and how to significantly improve it
- Assist the Brand team with creating and implementing effective brand management plans; work with cross functional teams and support various brand management activities in relation to the WWE’s long term and short term image and success
- Serve as senior contact for clients, demonstrating in-depth knowledge of clients’ business; develop strategy for implementing successful client programs
- Creatively troubleshoot clients’ problems as they arise; seek senior management input and apply the resources from Ketchum whenever appropriate
- Help account team(s) work effectively and in the best interests of client(s); maximize agency’s network of resources to enhance client services
- Oversee team’s entered time, time sheets, client billing, supplier invoicing and purchase order compliance
Senior VP, Brand
11/2009
-
07/2015
Chicago, IL
- Begin to build a leadership role in outside organizations to increase Ketchum’s visibility in marketplace and create new or incremental business opportunities
- Understands trends in PR, pop culture and new media and can help shape programs that are right for the clients’ core target audiences
- Build culture and positive work environment - Reinforce Ketchum values, ethics, culture and critical success factors. Encourage and create a can-do, get-it-great working environment, reinforcing the importance and value of each team member’s contributions
- Relevant in the field - Stay on top of PR trends in brand, digital and multicultural offerings; offer thought leadership and trend-spotting in food and brand marketing and help give client’s context for why it matters to their business
- Build strong, trusting relationships with clients as the senior client contact on your businesses
- Ensure your team’s client programs reflect the breadth of the Edelman Communications Marketing approach: earned-centric; social by design; informed, optimized and measured by data; brought to life with stunning creative
- Significant experience managing agency-type resources on both the creative and agency side.
- Work with UEG team members to lead the development of comprehensive integrated marketing, promotion and event programs that include strategic planning and built-in metrics. Includes but is not limited to
- Demonstrate behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct
Executive VP, Brand
03/2004
-
10/2009
San Francisco, CA
- Develop creative, innovative PR ideas and/or access teams to deliver these ideas to the client based on their needs
- Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct
- Shepherd a comprehensive channel strategy to tell your clients’ stories via earned, owned, social and paid. Ensure your team’s programs reflect the Edelman Communications Marketing approach: earned-centric; social by design; informed, optimized and measured by data; brought to life with killer creative
- Oversee the product development of all brand licensed merchandise
- Manage relationships with outside licensing and merchandising agencies. Including: product approvals, brand creative, sales direction, deal terms & negotiation and royalty collection
- Liaise with international counterparts to create holistic global brand licensing strategy where appropriate
- Drive revenue growth for consumer products by constructing new deals and maximizing revenue from existing partnerships
- Develop long-term strategy to significantly grow and expand business for flagship brands (MTV, Comedy Central and Spike/Paramount Network) over next three years
Education
Friends University
1998 - 2003
Bachelor's Degree in Communications
Professional Skills
- We are looking for a leader for an award-winning brand that is looking to amp up its Digital, social media and PR presence with an integrated, holistic approach
- Demonstrate advanced writing skills
- Proven experience in a quota-carrying sales role with a track record of exceeding goals
- Experience in leading external agencies including creative, advertising, media, digital and brand agencies
- Solid Brand management experience developing, managing and/or reinventing the image of a corporate brand within the media, entertainment and/or sports industry
- Develop strong vendor relationships to bring the best outside resources to the table and keep the team and client programming on trend and on strategy
- Deep understanding of, and experience with, digital brand development in a B2B environment (design, messaging)
How to write VP, Brand Resume
VP, Brand role is responsible for planning, travel, digital, research, reporting, finance, retail, messaging, health, gaming.
To write great resume for vp, brand job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For VP, Brand Resume
The section contact information is important in your vp, brand resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your VP, Brand Resume
The section work experience is an essential part of your vp, brand resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous vp, brand responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular vp, brand position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative VP, Brand resume experience can include:
- Strong business acumen and operational skills, ability to oversee efficient staff utilization, account profitability and annual budget planning
- Relevant professional experience, ideally a combination of professional services/consulting and high tech experience
- Proven track record of successfully growing business (organic and new)
- Adept at building teams of integrated thinkers; proven ability to manage a comprehensive channel strategy across earned, owned, social and paid
- Develop and maintain new processes to ensure effective workflow between brands, consumer products group, agency partners and licensees
- Oversee marketing strategy for brand licensing including on-air, digital, social, and CRM
Education on a VP, Brand Resume
Make sure to make education a priority on your vp, brand resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your vp, brand experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in VP, Brand Resume
When listing skills on your vp, brand resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical vp, brand skills:
- P&L management and strong analytical skills
- Global marketing experience with TV/entertainment, media, or sports organization(s), and/or related agency experience
- Communicate effectively with various styles and types, including creative-minded individuals both internally and externally
- Demonstrate practical and advanced understanding of social media and the digital landscape and how to incorporate these channels into client programs
- Experience in brand licensing, consumer products or related field
- Manage and build team of experienced sellers, account managers and creative producers
List of Typical Experience For a VP, Brand Resume
1
Experience For Senior VP, Brand Resume
- Establish relationships, collaborate, and coordinate with other Advertiser Solutions & Sales teams across Warner Bros. and the broader Time Warner organizations
- At least five years of people management experience with proven ability to effectively lead and motivate a team to achieve or exceed sales targets. Proven success selling highly integrated content-driven packages for top ad agencies, big brands/advertisers, and social video content programmers
- Proven history of strong, relationship-based strategic selling with client organizations with an emphasis on brand-direct relationships
- Efficient time management skills, organized and structured
- Build strong, trusting relationships with clients
- Contribute to the NY Brand employee experience; lead by example to drive and foster a culture that cares about its people and enables them to do great work
- Good knowledge to administrate Sharepoint and Essentials pages
2
Experience For VP, Brand Partnerships Resume
- Prioritize, multitask, work independently and use sound judgment
- Bring integrated marketing mindset to your teams and to your colleagues
- A senior level presence with the ability to inspire trust and represent the company to senior executives at top ad agencies and big brands/advertisers
- Broad knowledge of digital media, influencer-marketing, and competitive set with a deep strategic understanding of marketing campaigns and media plan development
- Lead a cross-discipline and cross-office team by establishing common vision and collaborating to do inspiring work. Mentor, motivate, coach, provide feedback and accountability
- Drive business development within the food and beverage sector, travel and tourism, lifestyle brands, retail and more locally, regionally and through the Edelman US and global networks; growing regional talent and expertise, building new relationships and securing new revenue streams
3
Experience For Executive VP, Brand Resume
- Shepherd a comprehensive channel strategy to tell your clients’ stories via earned, owned, social and paid. Ensure your team’s programs reflect the Edelman Communications Marketing approach: earned-centric, social by design, informed, optimized and measured by data, brought to life with killer creative
- Collaborate with project manager and finance team to manage forecasting, ensure financial health of the group – supervising budgets, timelines, billing, profitability, and team utilization
- Capitalize on, and contribute to, the Edelman network – across the Brand practice, the Pacific Northwest office, and the globe – serving as an officer of the firm and leading new business efforts
- Dynamic client relationship and new business leader who has extensive experience serving as executive-level counselor to senior marketing clients/CMOs
- Experience at identifying client business problems and building integrated teams to provide a solution employing a variety of ideas from Edelman’s vast resources
4
Experience For VP, Brand Licensing Resume
- Collegial, collaborative style; ability to build relationships at all levels of seniority (internally and externally)
- Collaborate with project managers and finance team to manage forecasting ensure financial health of the account – supervising and being held accountable for complex budgets, timelines, billing, profitability, and team utilization
- Address client issues thoughtfully, creatively and with a sense of business urgency to proactively manage client churn
- Drive new and organic growth across lifestyle brands, including but not limited to food, beverage, spirits, retail; lead all net new business efforts for your group
- Ensure your team’s programming reflect the breadth of the Edelman Communications Marketing approach: earned-centric; social by design; informed, optimized and measured by data; brought to life with stunning creative
- Serve as trusted business advisor for clients; provide thoughtful counsel based on broad communications landscape and business goals; experience working with both CCO and CMO
- Demonstrated ability to mentor, motivate and nurture the professional and personal development of staff, with a “people-first” orientation
5
Experience For VP Brand Engagement Resume
- Experience in an international environment
- Fluent in English and German, written as well as spoken
- Advanced proficiency in MS Office, in particular PowerPoint
- High level of integrity and ability to handle highly confidential and sensitive information
- Self-driven, proactive and positive
- Work with people from various cultures and background
List of Typical Skills For a VP, Brand Resume
1
Skills For Senior VP, Brand Resume
- Stay up-to-date with emerging technologies and trends and demonstrate expert understanding of how they integrate into experiential programs
- Public relations or journalism experience preferably in an Agency environment
- Confidence in presenting ideas and providing counsel to internal and external audiences
- Work with key counterparts in production, programming and marketing to promote licensed product in conjunction with content
- Creative/out-of-the-box thinker who embraces unique marketing opportunities and challenges
2
Skills For VP, Brand Partnerships Resume
- Open and receptive to feedback, coaching and continuous development
- Can thrive in a fast paced, dynamic environment without rubbing people the wrong way
- Results Driven – Critical to our client’s success; Always bring it back to the results because “Our client success is our success”
- Manage creative process (internally and externally) as it relates to style guide and building brand assets for merchandise
- Develop and refine go-to-market strategy and sales pitch for Vimeo Brand Studio
- Source and close branded entertainment packages with Ad Age top 100 advertisers
3
Skills For Executive VP, Brand Resume
- Help create and produce high quality original branded content
- Drive market awareness of Vimeo Brand Studio
- Partner and work across appropriate functional areas (creative, sales, product, project management, engineering, design) on development and execution of ad products and programs
- Establish, execute and exceed revenue and margin targets
- Participate in the development and adoption of new products, services, intellectual property and thought leadership materials related to your areas of expertise
- Serve as the primary contact or senior contact for clients
- Create research-driven, strategic experiential programs that meet or exceed client objectives
4
Skills For VP, Brand Licensing Resume
- Develop and oversee account team’s performance, ensuring quality work is done, efficient processes are in place, and client requests are handled in a timely fashion
- Display an understanding of industry processes as well as UEG processes and put into practice
- Craft and develop strategic experiential/event marketing plans with quantifiable metrics that meet and exceed client business objectives
- Use capabilities, talent and resources across UEG to meet client goals and budgets
- Formulate thoughtful points of view and recommendations based on broad communications and client landscape
5
Skills For VP Brand Engagement Resume
- Take immediate action upon client feedback and help solve client problems
- Use qualitative and quantitative research to develop and evaluate client programs
- Relevant experience in public relations and/or related fields including research, digital, advertising, management consulting, media and publishing
- At least eight years of relevant experience in Communications Marketing and/or related fields, including research, advertising, management consulting, media or publishing
- Good judgment and willingness to take risks
- Understands industry specialty areas and roles
- Proven success leading the strategic planning and campaign management for a company, including publicity through carefully cultivated press, editorial, social media, speaking engagements, and various multimedia
6
Skills For VP Brand Steering Team, Nexavar & Stivarga Resume
- Experience in managing people in a fast paced, innovative, and entrepreneurial corporate environment with excellent leadership, communication and management skills
- Proven strategic thinker, who helps identify opportunities, prioritizes initiatives and demonstrates excellent time management skills
- Digital and social media savvy as relevant to all branding and communication initiatives including staying up to date with current trends and technology changes
- Effectively navigate a dynamic, fast paced organization with a savvy and mature mindset and common sense approach
- Able to manage multiple projects in a fast-paced environment with strong attention to detail
- Previous experience
7
Skills For VP, Brand Experiences Resume
- Collaborative – Have an innate desire to Make Everyone Better
- Manage deal negotiations for licensee and retail partnerships
- Analyze the partner portfolio to assess current performance and potential opportunities
- Direct sales strategy in coordination with licensees in order to maximize revenue for each brand
- Work with legal, production and talent on all merchandise rights, participations and approval standards
- Work with show producers (i.e. talent/creators) on building a licensed program that meets the objectives of both the producers, talent and the Licensing division
- Possess strong operational skills, experience overseeing and managing efficient staff utilization, account profitability and annual budget planning
8
Skills For VP-brand Partnerships Resume
- Experience overseeing managing complex budgets and financial reporting with assistance from business managers
- Experience with a variety of customer categories and accounts
- Inspiring and inclusive leader who pushes creative boundaries to consistently deliver award winning work for clients
- Manage retail marketing, brand creative, trade show and administrative expenses related to brand licensing and merchandising
- Maintain the P&L for the brand licensing business unit
- Ensure your team’s client programs reflect the breadth of the Edelman Communications Marketing approach; earned-centric; social by design; digitally-minded, informed, optimized and measured by data; brought to life with stunning creative
- In an entrepreneurial SaaS environment directing and formulating Brand strategy with focus on digital, user acquisition and retention, ideally for a SaaS product
9
Skills For VP Brand & Advertising Resume
- Deep understanding of driving branding projects from inception to completion using internal and external teams in a collaborative environment, utilizing technology as a tool to further recognition and understanding of the brand
- Solid understanding of industry trends, the partnerships and brand content landscape
- Understanding of business drivers within various ad categories and ability to connect to media strategy and solutions
- Deep knowledge of brand campaign KPI’s, metrics, and analytics
- Develop, implement, and evolve an advertiser solutions sales and marketing campaign strategy which establishes Machinima’s sustainable competitive advantage and value proposition in the market
- Lead the evaluation of endemic and non-endemic category opportunities and selection brand partners. Identify and prioritize target accounts across a wide range of sectors in both endemic and non-endemic categories. Participates in high level client meetings and contributes to selling and revenue generation
10
Skills For Assistant of VP Brand Building Resume
- Create a dynamic team culture which is engaged in the gaming industry while aligned to priorities and sales targets. Motivate & inspire team members to achieve or exceed sales targets as established by the company. Provide guidance and direction to remove roadblocks and craft strategies for each unique sale/client
- Serves as a key strategic leader on the Machinima executive team. In partnership with the General Manager and VP, Finance establishes sales targets for sellers and manages and assigns account assignments
- Takes a hands-on approach to building the business. Engages across the Machinima organization to leverage internal resources. Close collaboration with Machinima’s Integrated Marketing, Talent, Premium Content Team, Business Intelligence and Finance teams
- Apply consumer data and analytics, leveraging both Machinima and broader Warner Bros. resources, to create innovative media solutions with Machinima’s content and platforms. Utilize business intelligence to inform and refine overall Ad Solutions strategy
- Achieve and maintain subject matter expertise on custom content, influencers, digital ad sales, US market pricing, and competitive positioning. Ensure that individual sellers are aware of and able to maximize Machinima’s offerings to clients
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