Solution Marketing Resume Sample
Thelma Mueller
2627 Lambert Locks,
Philadelphia,
PA
+1 (555) 450 0673
Work Experience
Solution Marketing Manager
06/2016
-
PRESENT
Los Angeles, CA
- Experience with software middleware market (B2B/EDI, MFT, API)
- Progressive leadership in product management and/or product marketing
- Drive effective field enablement between alliance partners and HP sales teams to maximize sales. Support HP sales with alliance related matters to secure sales wins
- Identify and prioritize key ecosystem partners to drive technical and business alignment against HP Storage product/services offerings. Manage them through alliance lifecycle including engineering integration, marketing program creation and sales engagement
- Align technology alliance partners’ product integrations with HP Storage product direction. Assist engineering teams to ensure ongoing, timely completion of any required interoperability is maintained
- Responsible for articulating Rackspace’s unique products, capabilities, and expertise that deliver value to and solve problems for the Digital market
- Responsible for articulating Rackspace’s unique cloud and service offerings and capabilities that deliver value to and solve problems for the market via a broad variety of communications vehicles – e.g. Web, display advertising, social media
Solution Marketing Analyst
06/2011
-
12/2015
Houston, TX
- Provide clear visibility into the financial performance of Rackspace’s cloud product lines and the key factors influencing those results. Provides regular updates back to the business of performance against financial targets and actions in progress concerning those results
- Drive overall GTM efforts for SAP Ariba’s financial solution, including developing and execute marketing plans
- Support bid and proposal development as needed
- Drive overall go-to-market efforts for SAP Ariba’s supplier solutions, including developing the strategy and execution of marketing plans
- Lead the planning for key SAP events with respect to Intel’s participation. For example, identify Intel’s objectives for Sapphire and TechEd and try to accommodate those
- Lead a team to develop GTM strategy and associated messaging for marketing campaigns that generate and sustain Axway’s integration foundation solutions (B2B/EDI, MFT, API) leads and revenue
- Years’ experience of building cluster solutions for the field
- Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies
- Coordinate region-wide Solution messaging and campaign efforts. Includes developing go-to-market plans
Solution Marketing Expert
03/2008
-
05/2011
New York, NY
- Work with corporate Marketing teams to modify region-specific collaterals such as presentations and webinars
- Modify and dvelop stories, collaterals and other assets of F5 solutions for demand creation, brand, corporate communications
- Evangelize solution to customers, sales, channel, and if necessary, coordinate sales-readiness activities
- Provide market segmentation analysis that defines target influencers and buyers. Develop messaging platform and content plan that aligns to target audiences and support the buyer’s journey
- Proven skills in setting strategy and executing on GTM motions
- Drive cross-functional, collaborative efforts that support business growth in a matrixed structure
- Proven track record in developing thought leadership content such as white papers, case studies, solution guides, presentations, demos, contributed articles and sales training
- Grasp and translate technical capabilities into easy to understand, succinct customer benefits
Education
Ottawa University - Wisconsin Campus
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Demonstrated excellent written communications skills, including ability to independently write or edit customer-facing or external communications
- Strong analytical skills; Ability to consolidate information and insight into a clear and impactful marketing strategy
- Strong interpersonal, presentation and writing skills
- Excellent project management skills and follow through
- Proven, effective interpersonal skills, able to present information, influence decisions and work with individuals at all levels of the organization
- Very strong organization, project management skills
- Excellent writing skills. Fluent in English
How to write Solution Marketing Resume
Solution Marketing role is responsible for research, english, strategy, architecture, retail, finance, training, integration, marketing, security.
To write great resume for solution marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Solution Marketing Resume
The section contact information is important in your solution marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Solution Marketing Resume
The section work experience is an essential part of your solution marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous solution marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular solution marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Solution Marketing resume experience can include:
- Proven experience in multi-channel content creation and expertise in creating compelling messages for a business audience
- Acting as a market evangelist by delivering Fortinet’s vision and value proposition to external audiences across EMEA through strong story telling
- Develop effective targeting, messaging and positioning, and communicate that messaging and positioning to all internal and external audiences globally
- Experienced product, services or solutions marketing professional who excels in innovative thinking, strategic marketing planning and impeccable execution
- Proven track record of successfully developing and executing technical marketing strategies for introduction of solutions for the semiconductor industry
- Experience designing, developing and executing on content-focused market launches required
Education on a Solution Marketing Resume
Make sure to make education a priority on your solution marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your solution marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Solution Marketing Resume
When listing skills on your solution marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical solution marketing skills:
- Strong interpersonal skills and leadership skills to create followership and strong collaborations over different departments
- Strong business insight and demonstrated practical industry business experience. MBA or equivalent business experience has proven successful, but not required
- Excellent communicator; Ability to communicate effectively across a broad range of audiences through written content, and verbally
- Demonstrate superior customer relationship management skills
- Strong background and proven record in the B2B space, marketing data products, services and software with preference in working with the engineering persona
- Proven experience winning business through proposals and other pursuit activities
List of Typical Experience For a Solution Marketing Resume
1
Experience For Solution Marketing Manager Resume
- Take a leadership role in the development and execution of Healthcare thought leadership programs, to build and aggressively defend Blackbaud’s competitive position
- Work cooperatively with Product Marketing, Product Management, RDO, Sales, and Corporate Marketing to bring competitive intelligence and the ‘voice of the customer’ inside the organization
- Own the product planning process including new product additions (NPI) working with RD&E and Sales; develop and manage product roadmaps linked to segment’s, customer needs and willingness to pay; product positioning linked to distinctive understanding of competitive offerings and value; product value pricing
- Develop an annual enterprise solution marketing plan and strategies to achieve sales goals through the generation of MQL’s that convert quickly to SAL’s that then drive revenue
- Superior Web research and analysis skills
- Strong business acumen and demostrated practical business experience
2
Experience For Solution Marketing Director Resume
- Experience marketing and selling to Healthcare institutions
- Experience in federal or commercial IT consulting and/or marketing
- Solid understanding of technology licensing business
- Analytic approach to thinking and attention to detailExperience in IT business development
- Key focus on growth and upskilling of Connected Power EcoXperts
- Significant experience in product marketing
- Relevant education and software experience with cloud, IT infrastructure and deployments
- Experience in solution/product marketing in the semiconductor industry
3
Experience For VP, Solution Marketing, Finance Resume
- Create easy to use and simple resource pages for internal and external audiences for effective distribution of content
- Experience in Automotive ecosystem, required
- Sufficient financial and technical experience to understand customers’ business problems
- Experience in treasury or capital markets areas would be valuable
- Acts as a Voice of the Customer across the organization demonstrated by consistent interaction with the market, key influencers, customers and partners
- Manage the digitization of training deliverables using an authoring tool for recording and customizing content for delivery to internal enablement teams
4
Experience For Technical Solution Marketing Manager Resume
- Define the Media Measurement marketing clients solutions strategy including positioning and branding,
- Facilitate the participation of the team in the go-to-market planning to ensure our messaging surrounding our portfolio of offerings aligns to Hyland’s overall company strategy
- Develop CGI intellectual property (IP)/solution branding and market positioning for cloud and cybersecurity solutions with government and commercial clients in collaboration with corporate communications
- Define the go-to-market strategy for CGI cloud and cybersecurity solutions coming out of the Emerging Technologies Practice and joint go-to-market messages with partners
- Experience in federal or commercial IT consulting and/or marketing
- Develop internal and external marketing plans for targeted industries and create and drive the supporting content for these plans
- Execute marketing plans in conjunction with worldwide Nutanix marketing and sales teams
5
Experience For Manager, Solution Marketing Resume
- Dual background in enterprise software technologies and technical solution marketing, training or communications
- Drive and create solution messaging for external launch content – such as Fact Sheets, Customer PowerPoints, Newsletters, Customer-facing emails and Videos
- Create solution marketing launch plans: timing, internal and external events
- Be the expert on our buyers - how they buy and their buying criteria – to create buyer personas and map the buying process for our retail solution portfolio
- MS or equivalent in electrical engineering or computer engineering
- Launch key initiatives to grow market share by working closely with channel managers
6
Experience For Regional Solution Marketing Manager Resume
- As an industry expert, keep on top of industry and market trends, ensuring solutions are positioned optimally in the market place
- Create innovative marketing programs and initiatives to drive worldwide awareness and demand for Nutanix solutions for key use cases
- Technical background or understanding of enterprise and big data application areas is highly valued
- Gain deep understanding of your market segment. Identify market trends, growth potential, competitive landscape and dynamic
- Identify Unique Selling Propositions for your market segment and develop Sales Tools to drive impact
- Work closely with Field Marketing to build and execute Demand Generation to support forecasted revenue growth for your segment
- Raise awareness leveraging Awards programs, PR, Analysts, Associations…
- Drive integrated marketing campaigns in support of the DSO TrueSight solutions
- Develop Fortinet messaging that resonates with current and future security trends and industry developments
7
Experience For Solution Marketing Analyst Resume
- Drive and create content for cross-product launches – this includes both external marketing and internal sales enablement content
- Interest and/or background in cloud and cybersecurity solutions
- Understanding of multiple market areas and technical solutions, including and not limited to health care, defense sector, agile development, cloud, cybersecurity, and digital services
- Build positioning and messaging for a solution
- Sales operations (inc. sales enablement/training)
- Develop buyer personas for the identified roles
- Build relevant content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, Web pages, online events and much more
8
Experience For Senior Director, M&E Solution Marketing Resume
- Plan and manage the solution launch plan, when applicable
- Collaborate with a formal sales enablement function and/or sales operations on a well-defined sales enablement plan
- Lead or assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battlecards, scripts, presentations, training modules, demos)
- Global/integrated marketing, demand center
- Develop CGI intellectual property (IP)/solution branding and market positioning for emerging digital services solutions, including data and IoT, with government and commercial clients in collaboration with corporate communications
- Define and execute the go-to-market strategy for CGI digital services solutions coming out of the Emerging Technologies Practice and joint go-to-market messages with partners
- Lead cross-BU growth and initiatives with Smartspace, Energy, Buildings
- Lead Smart Panels and connectivity strategy for Small and Medium buildings
- Put in place reporting tools and mechanisms to enable performance monitoring in S&M Buildings. Drive growth across main KPIs including Incremental sales growth, number of connected buildings, number and engagement of strategic partners
9
Experience For Product Solution Marketing Specialist Resume
- Act as the subject matter expert within the Marketing organization for assigned industries and customers. Utilize expertise to develop and bring to market key value propositions and new solutions
- Develop targeted content for vertical industries, including but not limited to feature stories, blog content, PowerPoint presentations, sales trainings, case studies and web page content
- Work closely with customer facing sales teams to gather market intelligence and customer needs in order to translate those needs into compelling content and market launch materials
- Develop the strategy for solution launches and work with internal teams to execute on that strategy; Create and deliver training content for sales teams
- Develop content for assigned vertical markets, and other marketing materials across the organization as needed
10
Experience For Solution Marketing Manager Aloha Platform Resume
- Define and understand the market through sales insight, market research and competitive analysis; support the development of new solutions by working with solution management teams on market and customer requirements
- Be the expert on our buyers - how they buy and their buying criteria – to create buyer personas and map the buying process for the PCR solution portfolio
- Communicate the value proposition of our PCR solution portfolio category to the sales team and lead the content and development of the sales tools that support the selling process
- Work closely with integrated and field marketing to develop content and support integrated marketing plans that drive demand for our solutions and enable revenue growth in target markets
- Build a Customer Advisory Board with key early adopters to identify/validate customers and build
- Lead or assist in the creation of enablement content for our global sales team (e.g. playbooks, battlecards, scripts, presentations, training modules, demos)
- Educate customers, media and industry analysts on the petroleum and convenience retail industry and the value of our petroleum and convenience retail solution portfolio
- Represent NCR at small and large industry speaking engagements
List of Typical Skills For a Solution Marketing Resume
1
Skills For Solution Marketing Manager Resume
- Strong understanding of technology-driven end-to-end solutions in market research and adjacent areas, preferably 3-5 years' experience within Media Measurement
- Proven success in creating and executing on marketing plans that deliver results
- Product marketing or services marketing experience, preferably for B2B solutions
- Strategy, market modelling or financial modelling experience helpful
- Strong background in creating and executing customer-centric GTM strategies
- Develop effective, target-based content for training, awareness, thought leadership, education and decision-making
2
Skills For Solution Marketing Director Resume
- Experienced in conducting market and industry research related to targeted industries
- Product management/product marketing experience
- Product management and marketing experience with solutions and services
- Field or solutions marketing experience, preferably in enterprise software
- Marketing experience across multiple roles
- Strong company knowledge; understands the inner workings of an organization, including its structure and politics
- Strong strategic and tactical planning, with the ability to set a plan based on business/client needs and deliver to it
- Strong project management, working well under pressure with the ability to run several work streams and projects in parallel
3
Skills For VP, Solution Marketing, Finance Resume
- Define training requirements for sales teams prior to solution launch and/or offer readiness
- Strong ability to independently manage multiple go-to-market campaigns, programs, and integrated projects in a matrix organization
- Experience and ability to thrive in a fast-paced, high-energy environment
- Experience working with health IT organizations like HIMSS, CHIME, HIE etc
- Experience with channel marketing to drive channel sales
- Experience in federal or commercial IT consulting
- Experience in product or solution marketing in the B2B technology realm or related field
- Product marketing experience, preferably in B2B software applications
4
Skills For Technical Solution Marketing Manager Resume
- 5+ of marketing experience in high tech, with 3+ years of solution, product, or alliances responsibility
- Proven ability to build support and manage resources across cross-functional teams
- Past experience in commercial product management
- Experienced speaker and spokesperson
- Positive attitude, strong work ethic and ability to work towards strict deadlines
- Working with the channel, product marketing and technical teams to integrate and continually evolve compelling content for target markets across international
- Understanding of operational challenges in hospitals, IDNs and home care around aging patients
5
Skills For Manager, Solution Marketing Resume
- Working with sales and product marketing
- Developing and communicating the value proposition of SE for S&M buildings, with a dedicated focus on EcoStruxure Power
- Supporting sales engagement through development of compelling messages and Powerpoint sales decks
- Collaborating closely with field marketing and PR teams to fuel them with content that can be integrated into communication and demand generation activities
- Sourcing market data, competitive information and business cases that support messaging development and differentiation
- Thriving in a fast-paced environment with a bias to action
- Responsible for assessing market trends, quantifying opportunities and developing programs to meet the growing needs of the specific solution and segment
- Drive development of Marketing programs and Campaigns, working closely with Corporate Marketing, Digital Marketing …
- Develop marketing collateral, including whitepapers, brochures, case studies, presentations, training materials and videos
6
Skills For Regional Solution Marketing Manager Resume
- Develop global solutions marketing strategy, solution positioning and messaging for our PCR portfolio that differentiates NCR in the market
- Play a critical role driving DSO’s presence at field and corporate events, including running point on logistics and project management
- Create product messaging, positioning and go-to-market plans for Digital Workplace, Business Workflows, and Chatbot
- In product marketing or marketing role for enterprise software products
- Work with engineering and sales teams to develop high level product strategies to grow Arm physical design group’s technology licensing business
- Supports social media by building and maintaining a presence for target industries and markets
- Deep understanding of the licensing processes and product group return on investment
7
Skills For Solution Marketing Analyst Resume
- Product marketing and/or solution marketing with software or technology products
- Develop solution positioning and messaging that differentiates NCR in the market
- Seek ongoing feedback from customer facing sales teams in order to optimize product content and utilize customer learnings for future product launches
- Craft compelling messages across sales and marketing channels
- Serve as an evangelist for your solution through thought leadership and blogging, social media, and speaking engagement
- Own the DSO content management process, including ownership of editorial calendars and internal distribution of marketing assets
- Build positioning, messaging and content architecture for a defined list of Solutions within the assigned industry
- Proficient with PC and related software, including Microsoft Office suite
- Collaborate with corporate marketing, demand generation, PR and Web teams to convey product value and competitive differentiation
8
Skills For Senior Director, M&E Solution Marketing Resume
- Develop thorough understanding of Arm’ physical IP products, potential customers and competitive landscapes
- Work closely with the other Line of Business marketing teams to ensure tight synergy between the Physical Design Group and the other Line of Business
- Investigate and understand product roadmaps for competing technologies and contribute to product roadmaps for physical design technologies
- Develop pricing models and strategies based on customer market segments and technology
- Conduct market analyses as needed in support of product marketing activities
- Develops solution messaging and core content that: reflect value proposition for industries and market, leverages a common methodology, and is scalable
- Develops and executes the Go To Market (GTM) plan for assigned products / solutions in close collaboration with marketing stakeholders
- Able to collaborate and influence practice, sales and other marketing functions
9
Skills For Product Solution Marketing Specialist Resume
- Financial acumen; understands business analytics and how to use them to drive decision making
- Certified in the SiriusDecisions Product Management and Marketing (PMM) Model
- Solution marketing material, white papers, presentations, product descriptions
- Strategic marketer: focus on market positioning and sustainable differentiation
- Passionate about creating great content that others can use successfully
10
Skills For Solution Marketing Manager Aloha Platform Resume
- Possesses a service mentality and is proud and happy to build and run an internal Creative Center, dealing with internal clients on a day-to-day basis
- High attention to detail with a passion for meeting highest quality standards
- Be the expert on our buyers - how they buy and their buying criteria – and our competition
- Communicate the value proposition of our Aloha platform solution category to the sales team and develop the sales tools that support the selling process
- Define the strategy and drive execution of the M&E marketing plan to grow Quantum’s share of the available markets
- Analytical, particularly with regard to pipeline data and win/loss reports
List of Typical Responsibilities For a Solution Marketing Resume
1
Responsibilities For Solution Marketing Manager Resume
- Experience in federal or commercial IT consulting
- Establish differentiated value proposition and marketing messages for strategic solutions
- Turn technical jargon into compelling business messages
- Collaborate with product management and sales to bring competitive solutions to market
- Multi-touch program building
- B-to-b buying process
- Develop, manage and own Nutanix’s go-to-market plans for key solution areas
- Create and adapt Nutanix solutions focused programs, content and activities for field and channel consumption and re-use
- S., B.A., or MBA
2
Responsibilities For Solution Marketing Director Resume
- Identify business challenges through qualitative (VOC) and quantitative (Surveys)
- Analyze Sales performance for your segment (revenue, bookings, pipeline, win/loss, price/performance…)
- Work with the Regional Sales Teams (NA, EMEA, LA, APAC) and define actions to achieve revenue goals for your respective segment
- Work closely with the Product Management Team to identify new products or features needed to be the leader of your market segment and drive revenue growth
- Define relevant segmentation for your market segment
3
Responsibilities For VP, Solution Marketing, Finance Resume
- Develop and build partner ecosystem for the relevant segment
- Train and support sales, pre-sales and customer support teams on new solutions
- Drive visibility (Account and Contact Database) for each of your market sub-segment
- Evaluate Demand Generation impact on pipeline creation
- Certified in Change and Project Management methodology
- Help define and support the creation of a DSO Customer Advisory Board
- Develop the full suite of marketing materials needed to support a specific solution sell, including writing of white papers, solutions briefs, EDMs, development of Powerpoint presentations,
- Support Fortinet’s Executive Briefing Center activity through presentation development and delivery
- Be an evangelist for treasury & capital markets both internally and externally
4
Responsibilities For Technical Solution Marketing Manager Resume
- Develop and execute market focused go-to-market programs for our solutions in the treasury and capital markets space that grow revenue and market share
- Act as an industry subject matter expert and define the market opportunity for the Financial Services industry
- Participate in go-to-market planning with key stakeholders from across the company to define, support and grow the portfolio of offerings by monitoring industry trends
- Understand target buyer needs, define buyer personas and refine specific audiences through targeting and segmentation
- Interface with all levels of organizations, including external customers, executive management, partners, media, and analysts and be able to demo industry solutions and speak at relevant conferences, analyst engagements and media sources
- Understand the competitive landscape within vertical specific and/or niche solutions to identify opportunities for growth and impending risks in order to effectively position against like offerings from other organizations
- Manage assigned budget while making recommendations to best optimize marketing spend to accomplish goals
- Identify and secure a range of key customer testimonials for external/internal use
5
Responsibilities For Manager, Solution Marketing Resume
- Direct the creation of content in the industry vernacular focused on buyer roles to support both inbound and outbound marketing efforts as well as sales enablement needs
- Mentor, coach and train associated industry marketing team members across the marketing organization
- Demonstrable knowledge of Cloud Computing, IT infrastructure, and software deployment methods
- An understanding of corporate finance and ROI practices
- Passion and enthusiasm for learning the OnBase product suite
- Support both internal and external major events content work streams, helping drive content quality, consistency and on-time delivery
- Represent NCR at small and large industry speaking events
- Quickly understand complex, new technologies and their application within enterprise software solutions
- Produce and guide high-quality sales enablement content for solutions (cross-product) initiatives – includes FAQs, training presentations, At-a-Glance docs, and Newsletter communications
6
Responsibilities For Regional Solution Marketing Manager Resume
- Define the right external communication strategy and execution for GfK's Media Measurement including communication around wins, projects but also organizing attendance of conferences
- Create Media Measurement internal communication via a marketing platform (gNet) to make it easy for regions to sell: find content, understand target audiences, market positioning, value proposition, pricing structure, manage client expectations
- Create content that makes our solutions desirable to clients and exciting to sell for regions
- Coordinate with regional and local teams for local execution and feedback gathering
- Interest and/or background in data and IoT solutions
- Understand wireless technologies and translate solutions into easy to understand concepts for presentations and collateral development
- Support identification and synthesis of market and customer requirements
7
Responsibilities For Solution Marketing Analyst Resume
- Able to travel up to 20% both domestically and internationally
- Experienced product, digital banking or solutions marketing professional who excels in innovative thinking, strategic marketing planning and impeccable execution
- Define and understand the market through sales insight, market research and competitive analysis
- Work closely with industry and field marketing to develop content and support and manage integrated marketing plans that drive demand for our solutions and enable revenue growth in target markets
- Educate customers, media and industry analysts on the value of our Aloha platform products and solutions
- Develop global solutions marketing strategy, solution positioning and messaging for our store transactions transformation portfolio that differentiates NCR in the market
- Communicate the value proposition of our store transactions transformation solution portfolio category to the sales team and lead the content and development of the sales tools that support the selling process
- Educate customers, media and industry analysts on the petroleum and convenience retail industry and the value of our solution portfolio
8
Responsibilities For Senior Director, M&E Solution Marketing Resume
- Life Science Platform Proposition & Offer Development
- Oversee campaigns to establish the firm’s visibility and thought leadership through a variety of marketing vehicles including events, webinars, white papers, case studies, webinars, and social media content
- Marketing experience, preferably in a professional services and/or technology solutions organization (e.g. CPA & consulting firms; technology & software integration firms; architecture & engineering firms, etc.)
- Experience managing the development of collateral, thought leadership content, web & social media content
- Hands-on layout & design experience
- Proven ability to work independently and in teams to implement and deliver on projects and programs
- Relevant experience within the Energy sector
- Proficiency in MS Word, PowerPoint & Excel
9
Responsibilities For Product Solution Marketing Specialist Resume
- Can leverage social media platforms/tools to connect with sales resources, buyers and channel partners
- Can break down barriers between business units and functions
- Entrepreneurial mindset with hands-on approach
- B.A. or B.S. in a life science/technical field
- Develops Buyer Personas along with target markets and segments
- Identifies and socializes key market trends, drivers and initiatives and creates a Messaging Framework that connects Solution value propositions with buyers and their challenges
- Defines and maintains a Buyers Journey that outlines the different stages of the buy/decision cycle, the buyers involved, their goals, and the required content to support each stage of that journey
10
Responsibilities For Solution Marketing Manager Aloha Platform Resume
- Creates and executes a Content Plan in alignment with global campaigns and regional field activities. Delivers content to support both strategic and tactical go-to-market activities
- Develops Sales Plays in collaboration with Sales Enablement teams that act as the playbook for go-to-market teams leveraging active campaigns and key solutions based messaging
- Acts as a Micro Focus spokesperson as needed, e.g. by creating and presenting content at software industry conferences and events
- Provides Press and Analyst support as needed, e.g. briefing analysts and journalists
- Participates in marketing campaign and field planning and execution activities to support demand generation goals, pipeline development and revenue contribution
- Uses marketing reports, market data and key performance indicators to analyze results, optimize performance, and report results to management team as required. Provide regular communication on marketing performance of the solution portfolio, pipeline status, and effectiveness of messaging to target buyers
- Leads the creation of customer-facing assets (presentations, collateral, videos, demos) and sales enablement toolkits (value propositions, use cases, competitive differentiators that maps to the different phases of the sales / buying cycle
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