Senior Marketing Communications Resume Sample
Work Experience
- A demonstrated capacity for understanding and applying marketing strategies and objectives
- Contribute to the team’s efforts to ensure consistency in the tone and voice of research, key messages, and editorial style
- In support of Strategic Marketing and the Foodservice Global and Strategic Chain Sales teams – lead the development and execution of marketing communication initiatives for assigned accounts driven by Kerry’s push technologies, current trends in the marketplace, and Insights contributing to Kerry’s top line growth
- Lead incremental communication projects as assigned
- Develop and implement a comprehensive marketing plan for the business unit
- Proven decision making skills-- decisions directly affect the success of projects, client and department budgets
- Work with Graphic Designers and Campaign Specialists/Managers to brainstorm and develop design concepts that are on strategy and reflect our brand’s personality
- Ensure consistency and channel-appropriate voice, tone, and brand across business unit’s print, digital, and social media, and adherence of all assets to RTI Brand Identity Guide
- A seasoned, experienced professional with a full understanding of area of specialization; resolves a wide range of complex issues in creative ways
- Works on problems of diverse scope where analysis of data requires in-depth evaluation of identifiable factors. Demonstrates excellent judgment in selecting methods and techniques for obtaining solutions. Networks with senior internal and external personnel in own area of expertise to meet business needs
- Oversees the development of complex sales, internal communications, and marketing projects for all product lines utilizing both in-house and outside agency resources. Interfaces with Product Managers and Marketing personnel within individual divisions (FKC, Spectra Laboratories, RTG Sales & Marketing, Renal Pharmaceuticals, etc.)
- Works with Product Management and other key FMCNA personnel to develop in-depth project briefs for utilization with in-house and agency resources
- Writes campaign or collateral copy or works directly with copywriter
- Create in-depth publication-quality presentations, advertising, and promotional materials in collaboration with Product Managers and supervisor
- Sees projects through Change Control process, tracking progress and ensuring deadlines are met
- Works on problems of complex scope where analysis of situation or data requires a review of a variety of factors
- Serve as a marketing resource for internal teams and provide assistance in updating or developing print and digital marketing pieces
- Assist with writing and editing a variety of marketing and communications public-facing materials including articles, newsletter, etc
- Act as the point person for marketing events, and coordinate on sponsorship, advertisement and speaker engagement
- Monitor media reports and coordinate media interviews
- Work with AECOM website outsourcer on updating Hong Kong webpage
- Provide support to internal communication programs and ad-hoc announcements
- Work with the Marketing Strategy team to create and activate marketing and communications plans, including project management
- Write and edit communications and marketing materials and customized plan-specific communications for members of group benefits plans, where required
Education
Professional Skills
- Strong project, time management and organizational skills – ability to manage multiple priorities for multiple internal/external clients
- Strong project management skills – ability to manage timelines and collaborate effectively to execute campaigns on-time
- Experience in a deadline driven environment, managing and prioritizing several deliverables
- Proven experience influencing and collaborating with others
- Moderate graphic design skills (knowledge of standard design applications, i.e. Photoshop, Illustrator, InDesign, etc.)
- Experience in progressive copywriting and editing
- Experience utilizing Microsoft Office applications including Outlook, Word, Excel, and PowerPoint
How to write Senior Marketing Communications Resume
Senior Marketing Communications role is responsible for english, events, travel, insurance, digital, design, health, microsoft, french, outlook.
To write great resume for senior marketing communications job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Marketing Communications Resume
The section contact information is important in your senior marketing communications resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Marketing Communications Resume
The section work experience is an essential part of your senior marketing communications resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior marketing communications responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior marketing communications position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Marketing Communications resume experience can include:
- Strong computer skills with high level of proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint)
- French communication skills
- Project management or project coordinator experience within a matrix organization
- Write, edit and design marketing campaigns, including email, newsletters, banner advertising, website content/features and re-targeting
- Strategic thinking:capable of providing clear, balanced advice/counsel on a broad range of communication best practices
- Knowledge of marketing principles including SEO/SEM best practices
Education on a Senior Marketing Communications Resume
Make sure to make education a priority on your senior marketing communications resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior marketing communications experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Marketing Communications Resume
When listing skills on your senior marketing communications resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior marketing communications skills:
- 6+ months of experience utilizing Microsoft Office applications including Visio
- Related marketing experience, preferably in direct marketing
- Business to business marketing experience
- Experience utilizing Adobe Acrobat Pro
- Experience within group benefits, financial services or related industry is required
- Experience in social media, journalism and/or communications
List of Typical Skills For a Senior Marketing Communications Resume
Skills For Senior Marketing & Communications Specialist Resume
- Communicate effectively at all levels of the organization with an open, honest and direct communication style that establishes an empathetic and effective relationship with front-line and mid-level personnel
- Understanding of Communications Measurement
- Create, manage and execute marketing programs
- Collaborate with and leverage the talents of our internal marketing department
- Develop direct marketing campaigns from concept through execution
- Measure the success of marketing campaigns and ensure target penetration and utilization rates are reached
- Creative, customer focused, and results-oriented
Skills For Senior Marketing Communications Producer Resume
- Lead the development and implementation of marketing and communications plans and campaigns (including social media, research, advertising, digital marketing, brand management etc) to inform customers about services and the customer’s role in the service delivery process
- Provide overall marketing support for Retail and Small Quantity product lines
- Market, produce and facilitate webinars
- Support trade show activities
- Advanced knowledge of Excel, Word and PowerPoint applications is essential
- A post-secondary education in Communications, English or Journalism
- Knowledge of or interest in the pension and financial services industry
Skills For Senior Marketing Communications Project Coordinator Resume
- Proficiency in Microsoft Office, Microsoft Sharepoint and Adobe Acrobat Pro
- Marketing strategy: Define marketing approach for Sabre Travel Network in Thailand, using global/APAC strategy guidance, commercial data, market trends, customer research, competitive benchmarks and marketing performance criteria
- Demonstrated ability to manage multiple complex projects to completion and within deadlines
- High level of initiative with the ability to self-motivate
- Works well independently and in team settings
- Work with designers, translation, and external agencies as appropriate
- Facilitate SEO/SEM programs