Public Relations Specialist Resume Sample

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Vallie Satterfield
470 Paucek Views,  Los Angeles,  CA
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Work Experience


Public Relations Specialist
01/2018 - PRESENT
Los Angeles, CA
  • Leading an ongoing initiative to review a wide spectrum of surveys, rankings and directories, and advising the PR manager and senior director for PR and marketing communications, as well as the firm leadership, on which rankings, directories and surveys to focus on
  • Creating, updating and managing a comprehensive calendar of ranking publications, directories, surveys and awards due dates and requirements
  • Identifying new opportunities through a continual, and proactive, survey of the rankings landscape
  • Developing and maintaining relationships with editors, writers, researchers and publishers of rankings, surveys and directories to serve as an effective liaison and advocate for the firm
  • Developing a system for alerting various stakeholders to pending submission deadlines
  • Writing responses for submissions and compiling responses from other stakeholders
  • Creating, updating and maintaining tip sheets to help stakeholders create compelling submissions and build strong cases for improved rankings
  • Using the submissions to highlight the firm's practices, strengths, developments, and client accomplishments, while making sure the submissions are aligned with the business strategies of the practices—and importantly, strictly follow client preferences and ethical considerations
Senior Public Relations Specialist
11/2012 - 12/2017
Houston, TX
  • Coordinating with practice development managers and practice group leaders to gather, maintain and update practice development highlights, including descriptions of transactions and litigation cases
  • Managing the interview process for attorneys with the various directories and handling the logistics of those interviews. Preparing briefing papers and talking points for those interviews
  • Tracking client referrals pertaining to the various submissions
  • Tracking and analyzing results to identify trends in the rankings
  • Maintaining a collection of prior submissions for surveys, rankings and directories, and analyzing past performance to inform a strategy going forward
  • Preparing thoughtful analyses of rankings results to help identify areas for focus and to identify ways in which rankings results and commentary can be utilized for other marketing and PR purposes
  • Maintaining and updating a chart of results from various rankings
Communications & Public Relations Specialist
08/2008 - 08/2012
Houston, TX
  • Writing reports of rankings results for firm and practice leaders, for inclusion on the internal and external websites and for use in other marketing collateral materials
  • Working with the PR senior director and manager, identifying and implementing best practices to improve rankings
  • Supporting the PR team with writing and media relations support
  • Advising PR senior specialists, the PR manager, and the senior director for PR and marketing communications on PR opportunities gleaned from a careful and strategic analysis of the rankings results and feedback
  • Strong, effective, creative communicator, both written and oral
  • Proven track record in leading projects and initiatives—as well as executing those projects
  • Proven track record working with colleagues and counterparts within an organization, as well as with executives, editors, writers and researchers at publications
  • Effective in providing seamless client service to internal stakeholders
  • Embraces work in a high-demand, fast-paced environment

Education


Friends University
2003 - 2007
Bachelor's Degree in Communications

Professional Skills


  • Proven, excellent communications skills both written and interpersonal. Strong organizational skills
  • Strong writing skills, natural interpersonal skills, excellent organizational abilities, and high attention to detail
  • Demonstrates highly effective writing skills and verbal presentation skills that drives impactful stakeholder action
  • Excellent writing skills with great verbal communication skills
  • Strong project management skills, time management skills and attention to detail
  • Demonstrated excellent written and verbal communication skills, as well as editing experience
  • Proven writing skills, with experience developing, writing and coordinating external organizational communications

How to write Public Relations Specialist Resume

Public Relations Specialist role is responsible for organizational, communications, media, interpersonal, editing, microsoft, content, business, organization, presentation.
To write great resume for public relations specialist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Public Relations Specialist Resume

The section contact information is important in your public relations specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Public Relations Specialist Resume

The section work experience is an essential part of your public relations specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous public relations specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular public relations specialist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Public Relations Specialist resume experience can include:

  • Strong media relations/storytelling skills – proven track record of generating coverage
  • Very strong attention to detail, solid writing and editing skills
  • Excellent attention to detail, strong communication and multitasking skills
  • Strong and effective writing skills
  • Proven experience in effectively communicating with top-level executives and external stakeholders
  • Excellent verbal and written communication and excellent proof-reading skills

Education on a Public Relations Specialist Resume

Make sure to make education a priority on your public relations specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your public relations specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Public Relations Specialist Resume

When listing skills on your public relations specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical public relations specialist skills:

  • Strong organizational skills to effectively manage multiple projects from inception to completion, adhering to deadlines, within budget and with high quality
  • Exceptional customer service skills and good communication skills
  • Strong interpersonal skills in organizational settings and written and verbal communications skills are required
  • Excellent oral and written communication skills, and can effectively communicate across multiple platforms and to numerous constituents
  • Creativity, originality, exceptional writing and editing, research skills, photography and videography skills, and design experience
  • Highly effective writing skills and verbal presentation skills that drive impactful stakeholder action

List of Typical Experience For a Public Relations Specialist Resume

1

Experience For Senior Public Relations Specialist Resume

  • Strong organization and project management skills, and excellent attention to detail
  • Excellent organizational and time management skills, ability to prioritize multiple projects and meet quick deadlines
  • Exceptional collaboration skills with the ability to partner effectively within the company
  • Effective writing and speaking skills to clearly describe a GEICO product, service, process or position
  • Excellent and diverse writing skills; especially PR, copywriting, social media content
  • Good decision-making, organizational and follow-up skills
  • Excellent crisis communications skills, with ability to exercise discretion in working with sensitive organizational information
  • Demonstrated ability to work effectively and independently on multiple projects
  • Possess outstanding project-management and strong follow-up skills
2

Experience For Marketing & Public Relations Specialist Resume

  • Possess excellent written, verbal and organizational communication skills
  • Strong Microsoft office skills, specifically PowerPoint and Excel
  • Excellent writing skills and storytelling ability
  • Strong communication skills with the ability to work with senior stakeholders and executives
  • Demonstrated digital media marketing skills and be able to identify and master new communications tools quickly
  • Creativity and excellent organizational skills; detail oriented
3

Experience For Communications & Public Relations Specialist Resume

  • Outstanding communication skills in English; a second language would be an advantage
  • Exceptional news/feature writing and copy editing skills
  • Strong experience implementing creative media and public relations campaigns that drive brand awareness and brand equity
  • Strong knowledge of the media landscape with demonstrable pitching experience
  • Proven experience interfacing with customer constituencies that result in development and execution of successful external communications campaigns
  • Possess decision-making skills, as well as the ability to deal with ambiguity
  • Superior copy editing skills and ability to ensure consistency across publications
4

Experience For Business / Public Relations Specialist Resume

  • Demonstrable ability to communicate effectively and concisely in writing and orally
  • Deadline-oriented, works well under pressure, and inquisitive, with great follow-up and reporting skills
  • Clear, accurate, professional writing skills are required
  • Superior spelling, punctuation, and grammatical skills
  • Proven experience successfully pitching to national audiences via various tools, strategies, and channels is required
  • Demonstrated experience in curating content from stakeholders
5

Experience For Public Relations Specialist Senior Resume

  • Advanced knowledge and skills working in a computer-based office suite environment; Microsoft Windows or Mac Office
  • Proven experience with and knowledge of prominent social media platforms and with monitoring and analytic tools
  • Strong understanding of efficient and effective uses of Social Media channels
  • Advanced human relations skills
  • Experience in healthcare, manufacturing, logistics, and financial industries - and/or - experience in big data/analytics
  • Experience in a public relations agency or similar position; analyst relations experience desired
  • Superior organizational skills, flexibility, and sense of urgency
  • Project management skills to provide guidance and support to clients
6

Experience For Public Relations Specialist Year Temp Resume

  • Ensure that all community partnerships are effectively managed in terms of liaison
  • Solid experience with social media including blogs, Facebook, Twitter, and ability to advise on key local-market specific social outlets
  • Exceptional verbal and written communication skills in English and Italian
  • Solid experience in a communications role in a company or as business journalist
  • Demonstrated photography experience
  • Proven experience as public relations specialist or similar position
  • Work effectively in a high-stress fast-paced environment
  • Attention to detail. Strongly results-oriented and strong sense of ownership of projects
7

Experience For Public Relations Specialist, Dietrich College Resume

  • Demonstrated ability to write effective press releases, pitches and media summaries
  • Demonstrated experience in writing and proofreading in Public Relations, Journalism, Communications, Marketing, or related field
  • Prior experience working in corporate communications or with a corporate communications client
  • Previous PR agency experience and/or experience working with major lifestyle brands
  • At least three years of proven writing experience
  • Prior experience at a marketing or public relations agency
  • Demonstrated experience in writing for lay audiences
  • Experience in premium/luxury fashion, accessories PR at an agency with direct media relations and client management experience
8

Experience For Public Relations Specialist, Product Team Resume

  • Photography/videography skills are useful
  • Interact effectively with senior management at Navy Federal and external organizations
  • Demonstrated experience in graphic design
  • Demonstrated experience in videography and photography
  • Extensive computer experience is necessary; strong knowledge of sports statistics and Statcrew software
9

Experience For Media & Public Relations Specialist Resume

  • Significant skills in contemporary tools to support the public relations activities
  • Strong experience with public relations or public affairs
  • Work effectively through shared processes with others at all levels within the organization
  • Effectively interact at all levels of an organization from senior level executives to all other employment segments
  • Basic required skills include proficiency with standard Office software
10

Experience For Junior Public Relations Specialist Resume

  • Demonstrated experience with social media platforms
  • Understands digital and social media and how to effectively use it to enhance PR campaigns
  • Proven experience using the internet as a marketing tool for disseminating information
  • Experience, including previous public relations and/or corporate event planning experience
  • Advanced computer skills including email, Microsoft Office (Excel, Word, and PowerPoint) and internet based software programs
  • Related communications experience; communications background and/or travel and hospitality services industry experience desirable

List of Typical Skills For a Public Relations Specialist Resume

1

Skills For Senior Public Relations Specialist Resume

  • Strong project and time management skills, with the ability to establish priorities
  • Strong interpersonal skills and demonstrated ability to work individually and in a team environment
  • Excellent written and verbal communication skills; excellent organization and time management
  • Excellent writing and editing skills required; Understanding of the Associated Press (AP) writing style
  • Demonstrated expert writing and proofreading skills, with an emphasis on copywriting, technical writing and press releases
  • Excellent multi-tasking, organizing and planning skills
  • Strong writing competence and communication skills as well as understanding of the media landscape
  • Strong organization, results-orientation, follow-through, decision-making, and problem-solving skills
  • Excellent social skills, thriving on team work and cooperating with many people
2

Skills For Marketing & Public Relations Specialist Resume

  • Organizational skills and the ability to handle multiple responsibilities are critical, along with being an excellent collaborator on a fast-moving team
  • Strong problem-solving and decision-making skills with ability to “roll up sleeves” and execute program deliverables
  • Good writing, editing and verbal communications skills
  • Excellent planning and organizing skills with the ability to schedule and manage concurrent multiple projects or events
  • Demonstrated superior communication and writing skills are essential
3

Skills For Communications & Public Relations Specialist Resume

  • Excellent written and verbal communication skills with the ability to obtain and present information in a clear, concise and compelling manner
  • Good interpersonal and relationship-building skills
  • Strong writing and content development/management skills
  • Excellent written and verbal communication skills with versatility in writing for diverse purposes is necessary
  • Strong PC and software skills, including Microsoft Office
  • Strong analytical and PR measurement and reporting skills
4

Skills For Business / Public Relations Specialist Resume

  • Demonstrated ability to communicate effectively (orally as well as in writing) with all levels of attorneys and staff
  • Communicate effectively at all levels of an organization and experience working with senior executives
  • Excellent written, verbal and proofreading skills
  • Strong networking skills in the market
  • Language English-Strong verbal and written communication skills
  • Excellent computer skills, with MS Office (Word, Excel, Power Point)
5

Skills For Public Relations Specialist Senior Resume

  • Solid organizational and communications skills; carefully records and tracks key project activities and documents
  • Broad communications experience with in-depth media relations, issues management, and crisis communications skills
  • Strong journalistic interviewing skills
  • Strong copy writing and editing skills, knowledge of AP style
  • Strong interpersonal communication skills and ability to work with internal clients as well as external service providers
  • Excellent organization, project management and communication skills required
  • Excellent organizational skills and the ability to adapt to new assignments and deadlines
  • Exceptional project management skills, with a strong attention to detail and organization
6

Skills For Public Relations Specialist Year Temp Resume

  • Strong written, verbal analytical and interpersonal skills
  • Collaborative and consultative work style; strong partnering and relationship-building skills
  • Excellent writing and overall communication skills required, specifically in relation to promotional and marketing copy
  • Strong communication skills and the ability to speak in front of an audience
  • Excellent and creative writing skills
  • Strong computer skills and working knowledge of Microsoft Office suite
  • Excellent Press Writing Skills,AP Stylebook required
7

Skills For Public Relations Specialist, Dietrich College Resume

  • Proven relationship-building skills needed to work with various media outlets across consumer, gaming enthusiast, technology and business press
  • Proven ability to create partnerships within industry and community; strong media relations experience, preferably in travel and hospitality
  • Strong organizational skills, including ability to manage and track multiple projects, and ability to multi-task
  • Demonstrated skill to work quickly and creatively, prioritize and meet deadlines, and simultaneously coordinate projects with outside vendors
  • Advanced computer skills (excellent knowledge of Microsoft Office)
8

Skills For Public Relations Specialist, Product Team Resume

  • Possess solid organizational and verbal/written communication skills
  • Strong media relations skills and desire to work with media proactively and develop new media relationships
  • Outstanding written and oral communication skills, including an established news-writing style
  • Outstanding time management, organizational and multi-tasking skills
  • Outstanding verbal and written communications skills and the ability to understand complex information and communicate it in simple terms to various audiences
9

Skills For Media & Public Relations Specialist Resume

  • Superb writing, editing and proof-reading skills for materials including press releases, media briefs, messaging documents and tweets
  • Superb writing, editing and proof-reading skills for materials including media pitches, messaging documents, press releases and tweets
  • Demonstrated commitment to accuracy in communications (including spelling, grammar and fact checking abilities) or experience in editing copy with precision
  • Project management skills, planning, executing, and meeting project deadlines
  • Strong writing, editing and relationship-building experience
  • Superior writing skills, including a flair for headline writing
10

Skills For Junior Public Relations Specialist Resume

  • Thrives in a fast-paced environment while multi-tasking, re-prioritizing projects and communicating priority updates to business partners
  • Demonstrated experience developing and maintaining relationships with, journalists, customers, and executive leadership
  • Prior working experience in a PR agency or multinational company, ideally in the area of transport and logistics, manufacturing or services industries
  • Superb skills in written and oral communication, reasoning, problem-solving, analytical and organizational
  • Demonstrated experience in developing and/or maintaining a website
  • Prior experience working with various forms of media, including print, electronic and social media
  • Experience working in a PC environment with thorough knowledge of MS Office Suite and experience working in a web content management system, preferably Drupal
  • Effectively communicate with area schools on Ashley’s educational initiatives including career planning and Ashley scholarship programs

List of Typical Responsibilities For a Public Relations Specialist Resume

1

Responsibilities For Senior Public Relations Specialist Resume

  • Track and update editorial calendars from the top business/financial, national and trade publications in order to assess potential media opportunities and keep the team apprised of these opportunities
  • Highly effective communications skills with a good command of the English language
  • Excellent written and verbal communication including copywriting for print/web and strong proofreading skills
  • Demonstrated experience working in a fast-paced environment with changing priorities
  • Strong skills maintaining information accuracy, attention to detail and meeting deadlines
  • The ability to juggle multiple tasks simultaneously, prioritise effectively, and to meet deadlines
  • Excellent client management and interpersonal relationship skills
  • Develop solid understanding of the firm and each practice group’s strategies and priorities
  • Experience using data to influence decisions and to report effectiveness is desired
2

Responsibilities For Marketing & Public Relations Specialist Resume

  • Experience with social media and new media channels with demonstrated results engaging stakeholders
  • Prior experience working for a publicly traded company required
  • Works closely with marketing, sales, and product management teams to effectively market and drive demand for each of our solutions
  • Measurement and analysis skills
  • Build strong partnerships and excellent team participant
  • Strong knowledge of local and regional media contacts and/or a proven ability to develop such relationships quickly
  • Advanced skills in Microsoft Office (Excel, Word, Outlook, PowerPoint, Sprinklr)
  • Capturing, reporting and analyzing appropriate metrics, insights, and best practices to continuously improve PR effectiveness
3

Responsibilities For Communications & Public Relations Specialist Resume

  • Educating Branch Managers on how to establish good working relationships with CPF’s, SAPS and Communities
  • Managing multiple priorities independently and/or in a team environment to achieve goals
  • Existing relationships with members of the Media and/or proven ability to develop, network and leverage Media relationships
  • Emailing sources on a quarterly basis, validating, and updating statistics
  • Experience working with corporate intranets (writing and/or publishing content, maintaining brand design, optimizing for users)
4

Responsibilities For Business / Public Relations Specialist Resume

  • Operate department staying budget, analyzing and adjusting tasks and marketing to remain on plan
  • Experience with/knowledge of essential tasks: pitching media, drafting press releases and researching media contacts
  • Experience writing/publishing a company newsletter and utilizing all social media platforms
  • Technologically savvy with solid understanding of the web, online marketing, direct marketing, and best e-mail practices
  • Experience creating and implementing strategical international public relations plans
  • Demonstrated creativity, desire for results, proficiency in multi-tasking, and finesse for working with diverse internal clients
  • A proven creative and innovative approach to story pitching, brand positioning and idea generation
5

Responsibilities For Public Relations Specialist Senior Resume

  • Experience in copywriting, editing and media relations
  • Consult with campus clients to help determine objectives, develop creative concepts to achieve marketing goals, and assist in measuring effectiveness
  • Shift priorities quickly, setting and managing reasonable deadlines and expectations
  • Previous experience with mainstream media, external social networking/social media outlets and emerging media tools
  • Five to 10 years experience as a working journalist or public relations professional in a corporate or agency setting
  • Experience in planning and coordinating events; and
  • Demonstrated ability to write engaging, interesting stories
6

Responsibilities For Public Relations Specialist Year Temp Resume

  • Proven track record designing and executing successful PR campaigns at the local and national level
  • Proven understanding of social media and creative messaging strategies
  • Experience and in-depth knowledge of communication planning and AP-style writing
  • Demonstrated comfort level with public speaking and presenting
  • Previous experience pitching story ideas to and securing media coverage in national and large market publications
7

Responsibilities For Public Relations Specialist, Dietrich College Resume

  • Work in a team environment working on assignments with overlapping priorities and schedules
  • Five years of experience in researching and writing predominantly digital, audience-focused content
  • Three years of experience managing social media, in a higher education setting
  • Three or more years of experience in marketing and public relations role at a higher education setting is preferable
  • Experience developing marketing strategies that positively impact student recruitment and retention
  • Demonstrated knowledge and expertise in marketing, branding and communications strategy
8

Responsibilities For Public Relations Specialist, Product Team Resume

  • Direct experience in communications, marketing or public relations in a higher education setting
  • Experience working in public relations and coordinating media relations
  • Experience with web content management systems and leading social networking utilities
  • Experience working on PR campaigns that incorporate social media/content marketing elements
  • Experience in public speaking and preparing related materials
9

Responsibilities For Media & Public Relations Specialist Resume

  • Experience managing integrated marketing/PR projects
  • Two years of experience working in sports marketing/event management field
  • Experience planning and implementing Internal Communications strategies
  • Also requires at least two years’ experience in marketing, publications production, website development, advertising or related activities
  • Develops and executes marketing plan, focused on driving attendance, and delivers a superior gameday experience for all fans in attendance
  • Two years of experience in researching and writing predominantly digital, audience-focused content
  • Experience in communications, marketing or public relations in a higher education setting
  • Demonstrated knowledge of developing and maintaining website content
  • A demonstrated understanding of crisis communications and managing reputational risk
10

Responsibilities For Junior Public Relations Specialist Resume

  • Looks at experience critically, drawing lessons, and building them into the design of new approaches
  • Experience in a global role managing multiple agencies and collaborating with key stakeholders
  • Previous use and strong understanding of PR tools such as Cision and Trendkite (or other PR monitoring software)
  • Experience working in and supporting a technical environment
  • Experience pitching and working with press contacts
  • Public relations or marketing experience, either in-house or with an agency

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