Product Marketing Mgr Resume Sample
Trever Swift
68045 Batz Manors,
New York,
NY
+1 (555) 472 0592
Work Experience
Lead Product Marketing Mgr
08/2016
-
PRESENT
Detroit, MI
- Action Packed – We think big but move fast to impact revenues in year. We’re constantly asking ourselves how we can do things better by reaching across teams to build relationships based on common goals
- Learning – From your team! Everyone leans in to share their experiences and learn from others to enrich everything we deliver
- Culture – We have gone all in on the 2020 workplace culture. We recognize the need for a deliberate collaboration strategy, leveraging the tools available to us to create a collaborative team culture
- Also… we like to have fun! We connect on a human level, making time to get to know each other and the experience and talents everyone brings to the team
- Knowledge of Mobility sales and customer support systems end to end
- Knowledge of Public Sector Sales Channels
- Coordinate America’s participation at both customer and industry events. Attend events to represent HERE and its product portfolio
- Act as focal point to provide market input to Product Management and Development in the development of Product Requirement Documents (PRD’s). Assist Product Management in developing business cases and prioritizing market requirements
Product Marketing Mgr
10/2009
-
04/2016
Los Angeles, CA
- Define market including competitive analysis and definition of product functionality
- Develop short and long term marketing plans
- Conduct marketing forecasting activities
- Analyze business customer needs, competitive landscape and market/technology trends in order to define the marketing requirements for product and/or component of complex product
- Develop compelling plans and programs to meet business and product objectives
- Deliver recommendation of product line including offer/solution definition and marketing strategy, business goals,positioning, pricing, communication, etc
- Define marketing requirements and partner with product development to take requirements through the stage gate process and ensure operational readiness
- Working know of the following tools: SQL, MS VBA, Excel, Teradata
Asst Product Marketing Mgr
01/2006
-
04/2009
Chicago, IL
- Establish and maintain strong relationships with IDT’s Sales Force
- Establish and maintain strong relationships with customer’s engineers and sourcing people
- Recommend and implement changes required to be competitive.Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities
- Engage with different functional teams and business units (in order to drive business success and optimization
- Define data science implementation and incorporation of analytics in cybersecurity products
- Understand and proactively implement emerging trends in cybersecurity analytics
- Analyze market dynamics and identify strategies for market positioning
Education
Upper Iowa University - Waterloo Center
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong understanding of Flash and storage technology, virtualization, leading cloud platforms (AWS, Azure, Google Cloud) and in creating and delivering compelling messages to large audiences
- Experience working effectively with channel marketing as well as enterprise sales & support teams
- Experience managing vendors successfully and effectively
- Self starter who can operate, drive results and set priorities independently
- Demonstrated experience as a "thought leader" in the IT industry
- Working experience with Network Integration (NI) sales overlay processes
- Experience working in a global role and understanding marketing differences across different regions
How to write Product Marketing Mgr Resume
Product Marketing Mgr role is responsible for marketing, ideal, technology, communications, supervision, strategy, proactive, leadership, analytical, negotiation.
To write great resume for product marketing mgr job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Product Marketing Mgr Resume
The section contact information is important in your product marketing mgr resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Product Marketing Mgr Resume
The section work experience is an essential part of your product marketing mgr resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous product marketing mgr responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular product marketing mgr position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Product Marketing Mgr resume experience can include:
- Establish requirements to effectively manage and track to a plan of record
- Works with Channel Marketing to ensure effective channel activation for MPaaS messaging solutions
- Experience in product marketing or equivalent
- Six or more year’s product management, Marketing experience, preferably in Business new product development
- Relevant work experience in Marketing or corporate strategy
- Cyber security experience, preferably in a MSSP or security technology company
Education on a Product Marketing Mgr Resume
Make sure to make education a priority on your product marketing mgr resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your product marketing mgr experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Product Marketing Mgr Resume
When listing skills on your product marketing mgr resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical product marketing mgr skills:
- Solid product marketing experience of enterprise silicon products, with a good understanding of Signal Integrity products
- Demonstrate leadership and work effectively with Executives, analysts, influencers and press
- Experience with AT&T’s enterprise provisioning, billing and support systems and processes, including Enterprise on Demand and Universal Biller
- Works with Marketing Communications, PR, Channel Marketing & Sales to create effective customer acquisition & retention marketing plans
- Experience influencing teams not directly in reporting structure
- Experience in sales and/or marketing of Cloud or Networking services
List of Typical Experience For a Product Marketing Mgr Resume
1
Experience For Lead Product Marketing Mgr Resume
- Provide feedback loop on initiatives and priorities to channel and marketing leadership for continuous improvement of our sales operations
- Professional experience in product marketing, management, or development
- Previous management experience, preferably in a product role
- Develop, communicate and implement marketing programs in collaboration with marketing and sales teams to meet marketing objectives and revenue targets
- Deliver technical product positioning and training to sales engineering, partners and customers
- Develop product positioning and messaging that differentiates F5 products in the market
2
Experience For Lead Product Marketing Mgr-voice & Collaboration Solutions Resume
- Enable Sales/Partner teams by communicating the value proposition of the products and developing the sales tools that support the sales motion of your products
- Support launches by developing launch plans for new products and releases and managing the cross-functional implementation of the plans
- Facilitates and supports channel training including competitive and industry news
- Influence business decisions through developing persuasive presentations of key insights and solutions for marketing executives
- Drive product positioning, messaging and sales enablement to support go-to-market efforts of NetApp products and solutions
- Track general business indicators, including market share, and competitor's marketing and sales program activities
3
Experience For Lead Product Marketing Mgr-cybersecurity Solutions Resume
- Conduct and document full product development plans and lifecycles including
- Responsible for the success of a product or group of products through the development and execution of the product roadmap including new and emerging products, technologies and/or applications
- Develops messaging and content to competitively position the full breadth of MPaaS solutions
- Support engagements with industry press and trade analysts
- Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to position, modify functions for the overall experience
- Actively promote IDT’s products to customers, internal sales teams and distributors
- Semiconductor technical marketing or application engineering experience, technical knowledge and skills within the specific areas of mixed-signal, logic or SI products
- Understand semiconductor product lifecycle
4
Experience For Lead Product Marketing Mgr-wifi & In-building Solutions Resume
- Attains annual sales & revenue targets
- Collaborates with vendor(s) to develop multi-year product roadmap
- Works collaboratively with partner organizations t to ensure full Learn, Buy, Get, Use, Pay, Support (LBGUPS) flow is working effectively and meets the needs of target customers
- Actively collects, maintains, and disseminates competitive intelligence – both market and product-level
- Identifies customer success references for industry and customer referrals
5
Experience For Principal Product Marketing Mgr Resume
- Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan for Drones and other IoT solutions
- Typically viewed as product owner throughout the life cycle from ideation to launch to life cycle management
- Responsible for the success of AT&T Wi-Fi group of products through development and execution of comprehensive marketing plans including new and emerging products, technologies and/or applications
- Introduce new product capabilities in the marketplace for AT&T Business Wi-Fi Services
- Execute Go-To-Market plans to achieve revenue growth for AT&T Wi-Fi and Data Patterns
- Conduct multi-year AT&T Wi-Fi product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives
- Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters, in order to, reposition, modify features and identify new uses for the product
- Collaborate with other AT&T teams to ensure customer experience and business services positions AT&T as the continued leader
6
Experience For Asst Product Marketing Mgr Resume
- Responsible for the success of a product or group of products through development and execution of comprehensive strategy and marketing plans including new and emerging products, technologies and/or applications
- Conduct multi-year product planning to determine portfolio decisions, ensure consistency with overall marketing and corporate strategy, and achieve portfolio performance, revenue, market share/penetration, and profitability objectives
- Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to influence the portfolio strategy
- Accountable for revenue attainment and profitability and success of product or group of products through development and execution of a comprehensive portfolio strategy
- Act as the foremost expert within the product marketing and business development discipline and an acknowledged authority within the organization
- Develop business plans and portfolio positioning in the marketplace
- Provide readout to leadership level regarding portfolio and plans as assigned
- Collaborate with other AT&T teams to ensure AT&T is positioned as the continued leader
7
Experience For Senior Technical Product Marketing Mgr Resume
- Responsible for the success of AT&T FlexWare and SD-WAN solutions through development and execution of comprehensive marketing plans including new and emerging products, technologies and/or applications
- Drive AT&T FlexWare + SD-WAN sales and marketing programs to all channels
- Introduce new offers in the marketplace for AT&T FlexWare and SD-WAN solutions, offers are put together with edge solutions products and or other AT&T Business products (for example transport)
- Offer management with focus on key sales segments, execute Go-To-Market plans to achieve revenue growth
- Work closely with channel marketing leads and data analysts to identify, synthesize, and socialize cross-sell opportunities to cross-functional stakeholders and senior leadership
- Generate crisp, data driven insights and develop actionable recommendations for improvement
8
Experience For Assoc Product Marketing Mgr Resume
- Inform design of trials and business initiatives to ensure cross selling results can be tracked and meaningful insights can be gathered (e.g. test vs control methodology for in-market tests etc.)
- Partner with call center leaders to develop strategic roadmaps and priorities based on guidance from senior leadership, customer insights, and channel performance
- Manage project schedules, risks/dependencies, and coordinate across teams to ensure the right cadence of progress towards milestones
- Foster strong working relationships with cross-functional teams including Marketing, Sales, Operations, Finance, and IT to ensure marketing activities support sales objectives
- In data analysis and business analytics
- Project manage implementation of all Product Modifications (from quote to cash) required to support Public Sector such as the transition from Networx to EIS
9
Experience For Product Marketing Mgr-chicago Resume
- Ensure new product development initiatives fully evaluate GPS requirements and establish business case and/or justification for inclusion or exclusion of required features
- Typically viewed as product owner throughout the life cycle
- Work with Product managers to drive overall awareness of Federal regulations, requirements and or changes impacting product/delivery (Training and Communications)
- Specifically, provides critical input in authoring the management & technical volumes of the contracts
- Supports the contract modifications process to add new services and equipment (when applicable) to various government contracts
- Supports GPS bid response for large contracts like NS2020 EIS, etc
- CISSP and other industry certifications desired
10
Experience For Product Marketing Mgr Resume
- An independent self-starter that can thrive in an entrepreneurial environment
- The ability to multi-task, think creatively and meet deadlines and budgets is required
- Know the customer's use cases and work closely with product development teams to drive key features and integrations for the target market
- Create a spectrum of sales tools and enablement collateral to communicate the value proposition of NetApp products and solutions in the target markets
- Serve as a NetApp spokesperson for customers, analysts, press, and industry events
List of Typical Skills For a Product Marketing Mgr Resume
1
Skills For Lead Product Marketing Mgr Resume
- This individual can operate and drive results and set priorities independently
- Experience managing & marketing a complex product for enterprise customers
- Product management experience with local and WAN data networking, including private line, and Ethernet services
- Five years product management or product marketing experience
- Six or more years product management or product marketing experience, preferably in business new product development
2
Skills For Lead Product Marketing Mgr-voice & Collaboration Solutions Resume
- Five years product marketing management experience
- Six or more years product marketing management experience, preferably in business new product development
- Experience presenting to executive levels both inside and outside of AT&T
- Conducts multi-year planning to evolve to the desired migration experience
- Demonstrated ability to influence senior management and critical stakeholders
3
Skills For Lead Product Marketing Mgr-cybersecurity Solutions Resume
- Experience as aprogram manager (or equivalent) in the semiconductor industry preferably in theAerospace & Defense market
- Product management experience
- Three or more years product management experience, preferably in consumer new product development
- Five or more years’ experience in the Analytic and/or Customer Insights function
- Six or more years product management experience, preferably in enterprise/business new product development
- Five years experience with business products
4
Skills For Lead Product Marketing Mgr-wifi & In-building Solutions Resume
- Six or more years experience in product/project management roles, preferably in business new product development
- Solid acumen, background, familiarity in cloud technologies, trends, and product landscape
- Five year’s product management experience
- Six or more years product management experience, preferably in business new product development
- Six or more years product management experience, preferably in business
- Six years product management and/or business development and strategy experience
- Experience with public sector regulations and requirements
- Experience with social media as a marketing tool
5
Skills For Principal Product Marketing Mgr Resume
- Working knowledge of business voice and web conferencing solutions involving mobile applications, web applications and desktop clients
- Understanding of emerging GSMA Messaging as a Platform (MaaP) standards & use cases
- Understanding of AT&T sales process, care, and training requirements
- Working knowledge of the competition, especially ISP, cable and CLECs
- Managing timelines and progress against stage gates to ensure milestone dates and launch timelines are met against our 18 month product launch calendar
- Understanding of Public Safety vertical
- Understanding of distribution sales and how to motivate and incentivize demand creation
6
Skills For Asst Product Marketing Mgr Resume
- Create compelling design win content for the current and upcoming memory logic products working with architecture and planning
- BA/BS in marketing, business, engineering or a related field
- Conduct product planning to determine positioning and understand how products interact with each other
- Develops business plans and product positioning in the marketplace for AT&T’s enterprise-focused cloud Messaging Platform as a Service (MPaaS)
- Negotiate/collaborate with external partners & internal pricing teams to establish deal-level pricing with appropriate margins
- Develops business plans and product positioning in the marketplace targeting the public sector and public safety customers
- Analyzing products, customers and market dynamics
- In technical marketing
- Track and deliver on integrated flooring launch tasks
7
Skills For Senior Technical Product Marketing Mgr Resume
- Provide support for various meetings, including but not limited to stage gate product gatherings, Americas leadership team meetings, and more
- Compile product launch information for analysis, briefs and weekly/monthly reporting
- Assist in various mapping exercises of the product portfolio
- Support the authoring of new product opportunity briefs
- Manage the LVT customs process, in collaboration with global product marketing, Americas Supply Chain and the Custom Product Studio
- Support engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events
- Provides readout to executive leadership level regarding customer retention strategies and migration roadmaps of multi-billion dollar products
- Responsible for the success and delivery of technology development projects associated with automating platforms to facilitate migrations
8
Skills For Assoc Product Marketing Mgr Resume
- Ensures consistency and alignment to the overall marketing and corporate strategy, achieve goals and track success on migration performance
- Influence x-functional team with customer feature requirements, develop clear marketing requirements document (MRD) and product requirements document (PRD)
- Develops buyer personas; aligns sales tools and ideal sales process to the typical buying process(es)
- Actively supports sales opportunities through RFP responses, customized pricing
- Delivers thought-leading content via events, blogs, etc
- Drive AT&T Wi-Fi sales and marketing programs to all channels
- Be the spokesperson for NetApp ONTAP and AFF and their value in Enterprise IT and cloud environments
- Apply broad expertise or unique technical/industry knowledge in solving problems that are unique and extremely complex given time, budget and resource constraints
9
Skills For Product Marketing Mgr-chicago Resume
- Support product launches, announcements, demand generation and content activities including tradeshows, conferences, sales kickoff and ongoing technical sales training or channel partner training activities
- Engage extensively on different social media vehicles to evangelize value of NetApp ONTAP and AFF products
- Dive deep into technology as well as translate the business benefit to customers
- Extensive background and knowledge of the As-A-Service business model
- Understand the unique and highly competitive environment with the Cloud Service marketplace
- Apply understanding of VoIP and Wireless technologies and protocols to drive product and user experience improvements. (TCP/IP, UDP, SIP, QoS, HTTPS, encryption protocols, VoLTE)
- Effective cross-organization relationship building & collaboration
- Understand and analyze complex processes and problems to identify issues and areas for improvement
10
Skills For Product Marketing Mgr Resume
- Successful vendor management & negotiation
- Knowledge of data centers and Carrier Hotels
- Work cross functionally to introduce new products within the stage gate framework
- Serve as the compilation point for product input from sales and other sources
- Gather and report on competitive intelligence in your area of focus
- Conduct competitive product analysis
- Work cross functionally within the AT&T organization
List of Typical Responsibilities For a Product Marketing Mgr Resume
1
Responsibilities For Lead Product Marketing Mgr Resume
- Experience in product marketing
- Experience with InDesign, Adobe Professional, and Photoshop
- Experience with data management systems and electronic social media
- Strong customer service/support
- Identify and maintain relationships with product partners, third-party vendors, etc
2
Responsibilities For Lead Product Marketing Mgr-voice & Collaboration Solutions Resume
- Engaging directly with senior customer executives and line managers about the challenges they face and advising them on how to analyze their problems using AT&T’s data and Big Data tools,
- Coordinating interaction between the customer and AT&T’s functional experts (Data Scientists and Analysts, Product Development, Data integration) to provide a seamless experience for customers
- Deep understanding of the enterprise storage market and the role it plays with advanced enterprises and service providers to build differentiated, profitable and scalable infrastructure
- BSEE or equivalent required, MBA desirable
- Advanced PowerPoint required
- Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share.· Recommend and implement changes required to be competitive including leading service realization development projects for new services and features. This includes close partnership with the all cross functional stakeholder organizations who support the service
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