Oracle Data Cloud Resume Sample
Salvador Torp
468 Rohan Drive,
Philadelphia,
PA
+1 (555) 197 1757
Work Experience
Partner Development Lead-oracle Data Cloud
07/2015
-
PRESENT
Chicago, IL
- Experience working in the digital media industry, either at a Publisher, Ad Network/DSP, Data Company, or Digital Agency
- Track record of winning new business/sales and partnerships within TV, online video and digital media
- Collaborate with ODC cross-functional leadership teams such as product strategy, sales, legal, partner management, and others to align on opportunities and gaps in our assets
- Lead the sourcing and negotiation of new and existing deals – managing them end to end from deal construct, terms, use cases, and most importantly, how to provide the maximum amount of value to both parties
- Pitch and negotiate with c-level executives
- Navigate the internal contracting process – owning deals from the idea stage through to contract signature
- Ensure timely responses to media partner and agency requests for digital media campaigns
- Understand media partner’s business in order to develop strategic product recommendations
Oracle Data Cloud
06/2010
-
06/2015
Houston, TX
- Educate clients on ODC products and the successful application of products for advertiser campaigns
- Establish priority internal/external use-cases and develop playbooks to be deployed by vertical, across ODC client pods
- Establish position and relationships across ODC and OMC
- Identify immediate client-critical priorities and work towards successful outcomes
- Establish effective internal processes and workflows
- Support overall ODC FY17 data and DMP revenue goals
- Establish FY17 Q1 “Current State” performance benchmarks and develop measurable improvement plan with clear FY17 exit goals
- Maintain both the external and internal speaker’s bureau
- Independent judgment and initiative, yet strong team player
Integration Solutions Consultant Oracle Data Cloud
06/2004
-
04/2010
New York, NY
- Transition easily between the creative and analytical sides of marketing
- Superior copywriting, editing and proofing skills
- Proven ability to collaborate and manage multiple projects simultaneously
- Very strong written communication skills – both written and verbal
- Incredible storytelling skills with ability to translate to PPT
- Work in an agile fast-paced environment
- Experience in CPG marketing at a brand, agency, or leading technology company
- Manage multiple requirements in a fast-paced, ever changing environment
- Demonstrate a history of effective management of the marketing, advertising and promotional activities for CPG brands or retailers
Education
Northwood University - Florida Campus
2000 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Strong analytical, prioritizing, organizational, interpersonal, problem-solving and planning skills
- Strong time management and prioritization skills; ability to manage multiple, time-sensitive projects simultaneously
- Exceptional written and verbal communication skills with meticulous attention to detail. PowerPoint skills required
- Strong planning, team management, project management and communication skills
- Strong verbal, interpersonal and written communication skills with the ability to make executive level presentations
- Strong project management skills with ability to own and drive projects to conclusion
- Excellent attention to detail and highly organized, with keen analytical/scientific and problem-solving skills
How to write Oracle Data Cloud Resume
Oracle Data Cloud role is responsible for business, powerpoint, basic, retail, finance, training, integration, procurement, security, trading.
To write great resume for oracle data cloud job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Oracle Data Cloud Resume
The section contact information is important in your oracle data cloud resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Oracle Data Cloud Resume
The section work experience is an essential part of your oracle data cloud resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous oracle data cloud responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular oracle data cloud position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Oracle Data Cloud resume experience can include:
- Event planning experience, including ability to effectively negotiate with venues
- Excellent organizational, time-management, and multi-tasking skills
- Strong communication, follow through, and interpersonal skills
- Solid verbal and written communication skills. Comfortable engaging with engineers, sales, and clients. Possesses the confidence to push back when needed
- Outstanding communication skills and the ability to take complex ideas and quantitative data into simple messages and soundbites
- Experience or strong understanding of digital advertising platforms and technology including DMP, DSP, SSP, SSO, MTA, Ad Servers, etc
Education on an Oracle Data Cloud Resume
Make sure to make education a priority on your oracle data cloud resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your oracle data cloud experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Oracle Data Cloud Resume
When listing skills on your oracle data cloud resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical oracle data cloud skills:
- Operating Skills – focused, organized, creates leverage, manages processes
- Outstanding communication skills and the ability to take complex ideas and quantitative data into simple messages
- Collaborate effectively with cross-functional partners within and externally to ODC
- Experience working with advertisers, agencies, or digital media providers using data to inform media targeting (especially Automotive)
- Consulting, business development, or partnership sales experience in advertising or marketing tech
- 2 yrs experience working/interning in marketing related field
List of Typical Experience For an Oracle Data Cloud Resume
1
Experience For Oracle Data Cloud Solutions Coordinator Resume
- Demonstrated editorial, copywriting and corporate communication skills
- Demonstrate a history of effective management of promotional activities
- Experience working with (or managing) a marketing automation platform such as Pardot/Marketo/Eloqua
- Experience in managing creative development through partnership with internal and external teams
- Relevant industry experience, including at least 5 years as a functional leader
- Experience in technology, data or advertising industries
- Experience managing teams who sit in multiple locations
- Managing time and sequencing: create detailed integration plans containing breakdowns of each parties responsibilities and any associated timing
2
Experience For Integration Solutions Consultant Oracle Data Cloud Resume
- Creating marketing strategies and managing the tactical plans to drive engagement with sellers at our platform partners organizations
- Knowing VZW’s organization very well is key, from a technical perspective as well as company structure
- Writing samples required for consideration
- Maintain CPG Brand & Retailer as a top revenue generator by helping drive thought leadership and impactful marketing focusing on end-benefit
- Build relationships with partner organization marketing departments for direct collaboration and planning
- Creative thinking and team player-based approach in solving implementation challenges
- Extensive knowledge of digital advertising, ad-tech, marketing, and programmatic marketplaces
- Manage Oracle Data Clouds external communications program, including press releases, partner communications, influencer outreach and speaking engagements
- Possess detailed knowledge of ODC products and and how they can be applied to support clients’ marketing objectives
3
Experience For Partner Development Lead-oracle Data Cloud Resume
- Support publishers with building new revenue streams from Programmatic Direct/Private Marketplace deals enabled by audience data
- Possess detailed knowledge of ODC products and how they can be applied to support clients’ marketing objectives
- Success in managing creative development through partnership with various stakeholders
- Partner with Heads of Client Partnerships (Sales) to build go-to-market and servicing strategies that facilitate revenue growth
- Represent ODC products and solutions to key advertisers and agencies (both new and existing clients)
- Develop enterprise-level proposals and pricing recommendations for clients
- Act as internal liaison for developing new ODC product sand processes (legal, etc.)
- Liase with corporate comms on key events where Oracle Data Cloud messaging is to be included by Oracle Execs such as Quarterly Earnings and Oracle Open World
4
Experience For Oracle Data Cloud Resume
- Desire to work on a small, nimble team
- Thoroughly understand client’s marketing needs through strategic conversations with client marketing leadership and creatively apply Oracle Data Cloud solutions to solve those needs
- Work in conjunction with other team members to identify a strategy for ‘foundational’ audiences to support Tier 3 and Aftermarket space. Own the strategy for how to build out and maintain audiences in support of this effort
- COMMUNICATION: Outstanding written and verbal communications skills. Strong client-facing skills. Ability to translate between legalese and lay-man’s business terms
- Evangelism and Education: Ensure that all partner contacts have the tools they need to be successful in articulating the Datalogix value proposition. This spans many areas of a partner’s organization, from sales, client services, research/analytics, and marketing
- Collaborate with Partner Managers, Vertical Strategy, and Enterprise Product teams to identify opportunities to stabilize, strengthen and scale ODC’s Channel Partner relationships
- Drive effective marketing for B2B, Financial Services & Consumer Technology
- Managing marketing for a digital publisher, product or service
5
Experience For Oracle Data Cloud Solutions Coordinator Resume
- Grow B2B to be a top revenue generator by helping build and refine a best-in-class demand generation program
- Develop a deep understanding of other ODC products including the analytical methodologies, internal processes and go-to-market pricing and positioning across a series of end consumers including the world’s largest advertisers and media partners
- Market Analysis: Pool industry data from various sources, working with Market Strategy Director to develop a comprehensive POV on the industry at-large as well as particulars of significance as illustrated by the data
- Product Analysis:Analyze product adoption, data usage, competitor offerings, and market pricing, working with Product Strategy on recommendations and business plans for new products, features, or commercial models
- GTM Planning: Work with Sales leadership to develop sales plans with expectations on target accounts, deal size, win/loss ratios, timeliness to deal wins & rev rec, etc. Develop monthly reporting/dashboards to track execution against said plans that focus on providing actionable insights
- Sales Op Analysis: Work with Sales Ops to develop reports for Sales leadership illustrating opportunity analysis, pipeline reporting, sales productivity evaluations, and other insights for optimizing all sales efforts
6
Experience For Integration Solutions Consultant Oracle Data Cloud Resume
- Revenue Recognition: Establish a process for analysis of raw data usage to derive new sales insights & actionable opportunities; monitor revenue expectations vs actuals & optimizing rev rec; improve projection efforts
- Revenue Projections:Own weekly revenue projections and larger efforts around key sales cycle planning and product roll-outs, including scenario development with risk and opportunity assessments
- Misc Operational Reporting: Support the team in creating reports for assessing & optimizing contracting workflow, product strategy workstreams, exec-level project management updates, and etcetera
- Analytical Savvy: Illustrated ability to work with complex data sets, formulas and scripts to build impactful reports, develop numerous scenarios, and create accurate projections
- Business Acumen: Ability to build and articulate business plans effectively, thinking strategically and analytically to operate with a focus on revenue, differentiating value, or other meaningful outcomes
7
Experience For Partner Development Lead-oracle Data Cloud Resume
- Versatility:A data & analytics person who thinks like a sales person. Ideates creatively and executes scaleably. Speaks both marketing & tech. Can crunch numbers or tell captivating stories
- Humility: Not above “rolling-up-the-sleeves” to do the purely tedious legwork necessary for getting to more remarkable outcomes. Doesn’t need recognition, but enjoys helping others to be the smartest person in the room
- Owning existing Publisher customer relationships and onboarding new customers to the Bluekai
- Honesty & Integrity:Does not cut corners ethically; earns trust and does the right thing
- Write and edit content aligned with short and long term goals. Content includes long form assets (white papers, articles, eBooks, etc.) and short form content (blog posts, emails, landing pages, videos and infographics)
- Manage a team that owns the following distribution channels: Twitter, YouTube, Facebook, Blog
- Work with our data science experts to create narrative storytelling from research and insights
- Manage multiple projects in a fast-paced, ever changing environment
- Establish the Oracle Data Cloud audience and measurement solutions as the premiere leader in digital marketing with key data and media partners
8
Experience For Oracle Data Cloud Resume
- Continually review and optimize content and channels based on performance
- Collaborate with graphic designers to help plan and create content style and layout
- The ability to translate complex ideas and quantitative data into simple messages
- Collaborate with the Oracle Data Cloud vertical, product, analytics and Go-To-Market teams to develop marketing strategies and roadmap for our audience planning, targeting and measurement products and solutions
- Create sales-ready tools, including market-facing presentation content and collateral to be used by client- and partner-facing teams
- Collaborate with partner, product and analytics teams to develop case studies and success stories showing the benefits of our joint solutions
9
Experience For Oracle Data Cloud Solutions Coordinator Resume
- Manage opportunistic tactics with individual partners, such as announcements, speaking engagements, event sponsorships, case studies, etc
- Responsible for all aspects of partner marketing projects including: partnering with creative resources/copywriter on content and design creation, meeting deadlines, time management, and results tracking where applicable
- Take complex ideas and data and convert into creative stories and talk tracks
- Managing scope: scrutinize proposed revisions to ensure that they align with the overall scope of the project and that any proposed changes are reflected in updated timelines and/or resource requests
- Technical support: offer best in class, on-going technical support for internal and external teams to confirm that proposed specs are being adhered to throughout all stages of integration
- Communication: maintain a dialog with internal and external stakeholders to ensure that all parties are aware of status and any pending deliverables
- Documentation: own the JIRA process and Confluence pages for integrations
- Familiarity with JIRA/Confluence and/or similar project management software tools
- Familiarity with HTML, JavaScript, and web traffic analysis tools (Chrome developer tools, Charles, Fiddler, Firebug, etc.)
10
Experience For Integration Solutions Consultant Oracle Data Cloud Resume
- Collaborate with the Partner Leads, Partner Manager and Channel Leads to identify synergies to align messaging and expand opportunities for our Targeting and Measurement services
- Evangelism and Education: Ensure that all partner contacts have the tools they need to be successful in articulating the ODC value proposition. This spans many areas of a partner’s organization, from sales, client services, research/analytics, and marketing
- Integration Improvements: Work closely with ODC & Twitter product and tech leads to advance our integrations, and help create and drive solutions that ultimately drive more revenue
- Product Development & Rollouts: Work with Enterprise and Vertical product leads to tailor specific product rollout plans for Twitter that drive initial adoption, market feedback and long-term usage for new ODC targeting and measurement solutions
- Team Coordination: Identify the right resources within the Oracle Data Cloud to present the best solutions to Twitter. This requires working across many different groups, from the sales and product teams with deep vertical expertise (CPG, Auto, and Retail) to experts in analytics and marketing
- In sales engineering, business development or partner management roles working with consumer platforms, digital media publishers, or data management companies
- Demonstrated track record building and growing revenue across assigned accounts In-depth knowledge of digital advertising and / or marketing processes and techniques
List of Typical Skills For an Oracle Data Cloud Resume
1
Skills For Oracle Data Cloud Solutions Coordinator Resume
- Strong prioritization skills to manage multiple requests in a fast-paced, ever changing environment
- Strong negotiation and relationship skills – “Hold the room” on calls and review sessions in order to support the needs of the business
- Strong analytical and quantitative skills and a willingness to learn and share their knowledge with others
- Strong organizational and basic project management skills
- Demonstrated collaborative skills and ability to work well within a team and across functional, organizational, and team environments
- Excellent verbal, interpersonal and written communication skills with the ability to lead client presentations
- Outstanding written and spoken communication skills, enabling seamless interaction with multiple teams across a variety of channels
- Exceptional problem-solving skills with unrelenting focus on practical business implications
2
Skills For Integration Solutions Consultant Oracle Data Cloud Resume
- Exceptional problem-solving skills with focus on practical business implications
- Prospect and penetrate organizations to effectively execute against account plan and drive revenue growth
- Exceptional written and verbal communication skills with meticulous attention to detail
- Experience building branded experiences
- We value superior writing skills and a friendly, considerate, and value-driven communication style
- Drive marketing excellence with attention to detail, ensuring correct and engaging user experiences, fostering great creative
- Experience using Chrome Developer tools (or other similar debugging tools)
- Consulting, business development, or partnership sales experience in ad or marketing tech
3
Skills For Partner Development Lead-oracle Data Cloud Resume
- Ales, sales support, or business development experience working at or with advertising agencies, or digital media providers (DSPs, DMPs, SSPs)
- Experience working with or within an advertising agency
- Experience working with advertising agencies, media agencies or digital media provider
- Experience working at or with ad tech, media and/or digital marketing agencies
- QA experience troubleshooting ad types including display (desktop, mobile, in-app) and video (VAST/VPAID)
- Experience leading transformation and scaling a global org
- Experience in software development, technical consulting, or digital advertising technology
4
Skills For Oracle Data Cloud Resume
- Ad Tech Product Management, Product Marketing, Sales, Sales Engineering and/or Business Development experience
- Act as a liaison, problem solver, and facilitator as the first contact for the GVP (setting up meetings as appropriate, maintaining good communications)
- Experience working with advertising agencies, media agencies or digital media providers
- Collaborate with Moat's engineering and operations teams to create a positive client onboarding and integrations experience
- Works well in a team while being humble and striving for improvement. Operates with optimistic tenacity and a client-first approach
5
Skills For Oracle Data Cloud Solutions Coordinator Resume
- Collaborate with Moat's engineering, integrations, and sales teams to create positive client experiences
- Hands-on experience with DFP, DCM, Sizmek, MediaMind, AppNexus, and other ad trafficking systems
- Experience in agency, digital marketing, campaign management or data management
- Strong understanding of ODC’s offerings such as measurement, context, and audiences
- Manage within a dynamic, fast-paced work environment, with many stakeholders and shifting priorities
- Skilled at story telling and thought leadership
- Experience in ad tech, digital marketing, and/or analytics
6
Skills For Integration Solutions Consultant Oracle Data Cloud Resume
- Experience in ad tech, digital marketing, and/or analytics
- Relevant industry experience, including at least 2 years as a manager
- Skilled in strategic thinking and tactical execution
- Experience maneuvering large, matrixed organization
- Desire to work on a small, nimble team, yet experience maneuvering large, matrixed organization
7
Skills For Partner Development Lead-oracle Data Cloud Resume
- Experience in a Sales Operations leadership role for a fast-growing tech company
- Experience managing a CRM system
- Maintain effective communication with clients and internal team members to ensure seamless campaign planning and execution
- Experience executing campaigns across digital media platforms and DSPs
- Experience in a role related to business intelligence, analytics, or finance
- Product management experience in internet-related software applications, big data management, and advertising technologies
- A highly effective communicator in both written and verbal expressions
8
Skills For Oracle Data Cloud Resume
- 5 – 10 years experience in product management role in technology related industry
- Experience in product management role in technology related industry
- Experience in customer service, solutions, client success, account management role in technology related industry
- Relevant professional experience, in business development/alliances at a high-tech company or consulting firm
- Experience with Windows administration in a complex environment
9
Skills For Oracle Data Cloud Solutions Coordinator Resume
- Experience in digital marketing and/or marketing with an agency, brand, or digital marketing services provider
- Leadership experience in building, managing, and mentoring a talented ad operations team
- Experience in ad tech, digital marketing, sales, and/or analytics
- Handle multiple projects simultaneously and to respond quickly to shifting priorities
- Strong sense of urgency and professional dedication
- Project management, ad operations experience or relevant technical/analytical roles
- Strong attention to detail and ability to work closely with others as part of a team
10
Skills For Integration Solutions Consultant Oracle Data Cloud Resume
- Experience in digital advertising, data-driven marketing and measurement analytics
- Solid understanding of consumer platforms within the social, video and news space
- Experience in one or more of the following verticals: Media & entertainment, technology, telecommunications, financial services, travel or B2B
- Demonstrated ability to self-motivate, work across teams, and be flexible within a fast-paced and changing environment
- Experience working with agencies and media channels
List of Typical Responsibilities For an Oracle Data Cloud Resume
1
Responsibilities For Oracle Data Cloud Solutions Coordinator Resume
- Strong understanding of the digital marketing eco-system, agency models, buying and trafficking process
- Experience digital advertising technology or digital media planning, buying, operations roles
- Ales, sales support, or business development experience working with advertising agencies, publishers, or digital media providers (DSPs, DMPs, PMDs)
- Experience working with reporters, editors, bloggers, industry analysts and thought leaders
- Skilled at managing multiple campaigns/projects simultaneously across many stakeholder groups and approvers
2
Responsibilities For Integration Solutions Consultant Oracle Data Cloud Resume
- Experience in agency, digital marketing, campaign management or data management
- Prioritize agency requests looping in various Oracle stakeholders as appropriate
- Self starter who has demonstrated ability to work in teams and be flexible within a dynamic environment
- Demonstrated ability to self-motivate, be resourceful, and identify creative ways to overcome challenges
- Project management experience or relevant technical/analytical roles
- Establish and maintain effective relationships with peers, all levels of management, employees, and internal/external customers
- Manage multiple projects simultaneously, meet deadlines & hold people accountable, keep stakeholders informed, and address unexpected changes in prioritization
3
Responsibilities For Partner Development Lead-oracle Data Cloud Resume
- Experience in Adobe Creative Suite, with ability to execute high-level creative concepts
- Demonstrated ability with integrated creative
- Positive outlook, enthusiasm, and strong internal drive
- Assisting internal consulting and implementation team with strategic DMP deployment and ongoing program design
- Leading and Partnering with Sales Leads in representing ODC products and solutions to independent agencies
- Building and maintaining strategic client and internal relationships
- Providing an interface between client and internal resources for product execution, management and reporting
4
Responsibilities For Oracle Data Cloud Resume
- Understanding of how to work with publishers, DSP’s, publishers, ad networks, agencies and their trading desks
- Providing strategic direction to internal go-to-market teams on DMP adoption and support models
- Coordinating timely responses to agency requests for digital media campaigns
- Understanding agencies’ business in order to develop strategic product recommendations at both the campaign and enterprise level
- Understanding of the digital ecosystem (DMP’s, DSP’s, media partners, publishers, etc.)
5
Responsibilities For Oracle Data Cloud Solutions Coordinator Resume
- Managing the technical implementation, ongoing integration, and support process for customers leveraging Oracle’s Data Cloud platform products
- Designing technical solutions to integrate Oracle’s Data Management Platform with marketers’ technology stacks and data assets
- Detailed understanding of general marketing practices, targeting practices and online media
- Rounded understanding of general marketing practices, targeting practices and online media
- Liaise with Oracle Data Cloud execs for major opportunities and announcements. Work with marketing to ensure alignment on marketing materials
- Assist in gathering and communicating platform feedback and product design direction based on industry trends, client workflows, and best practices
- Provide and manage “standard deal” parameters and tools freeing up the sales organization to focus on selling
- Own and manage all operational workflow for targeting and data enablement initiatives using campaign management systems and tools
- Extensive knowledge of digital advertising and marketing
6
Responsibilities For Integration Solutions Consultant Oracle Data Cloud Resume
- Active role in the creation and ongoing refinement of support materials required to sell DMP including papers, blogs, sales decks, one-sheeters, etc
- Collaborate with Product Team to define go-to-market messaging and provide marketplace insights for future product development work
- Develop business partnership strategy, tactics and business models working with sales, product and finance
- Understand ODC products and services and how they can be applied to support clients’ marketing objectives
- Define Product Marketing strategy for ODC’s DMP based on ODC and its Vertical Data strengths
7
Responsibilities For Partner Development Lead-oracle Data Cloud Resume
- Create cross-channel campaign strategies to align with GTM goals by identifying the objectives across awareness, acquisition, cross-sell and nurture/retention
- Manage relationships with sales organizations from leading media companies, focused on revenue growth
- Participate in client scoping discussions, campaign Kick-Off and other meetings
- Utilize internal tools for audience construction and sharing
- Succeed in a fast-paced and continuously changing environment
8
Responsibilities For Oracle Data Cloud Resume
- Technical understanding of data, analytics
- Advanced knowledge of online advertising techniques
- Track record of winning new business/sales in the digital media industry coupled with a rolodex in the Media & Entertainment verticals
- Track record of winning new business/sales in the digital media industry coupled with a robust network of client and agency relationships
- Team Coordination: Identify the right resources within ODC to present the best solutions to our media partners. This requires working across many different groups, from the sales and product teams with deep vertical expertise (CPG, Auto, and Retail) to experts in analytics and marketing
- Coach, mentor and set strategic direction for team of 15+ consultants
- Possess deep level of knowledge about ODC products, services and competitive advantages and provide a high level of strategic input and recommendations to clients
- Shape product development through regular market feedback
9
Responsibilities For Oracle Data Cloud Solutions Coordinator Resume
- Innovative problem-solver with ability to navigate complex organizations
- Create communications resources for the team, such as FAQs. Train and advise Oracle Data Cloud spokespeople for media interviews, presentations and speaking engagements
- Relevant work experience in Corporate or Executive Communications
- Demonstrated ability to design and rollout a communications strategy and drive execution through project and stakeholder management
- Experience in a start-up environment with a successful track record in a high-growth, hands-on culture
10
Responsibilities For Integration Solutions Consultant Oracle Data Cloud Resume
- Manage existing Oracle Data Cloud comms team and lead the hiring of additional member as the team needs expand
- Lead internal and external relationships with both corporate PR & AR teams and external PR agency/consultants
- Build relationships with journalists and key influencers, manage media inquiries in partnership with corporate PR/AR teams and identify communications opportunities
- Providing thought leadership on digital advertising strategy and technology – specifically involving how to better leverage user data to improve campaign effectiveness and ROI
- Guiding marketers and agencies on designing digital media operations and planning teams to more effectively leverage data and technology to optimize process and measure results
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