Marketing Senior Manager Resume Sample
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Work Experience
Marketing Senior Manager
09/2015
-
PRESENT
Chicago, IL
- To staff most suitable persons in direct report positions in alignment with functional superiors and HR
- To develop the functional, methodological, interpersonal and personal skills of direct reports on the job and off the job by trainings
- Drives BU strategic initiatives in emerging or established markets that present large opportunities for Dell’s LOB, including conducting research studies and developing comprehensive marketing recommendations for the region
- Applies broad knowledge of company’s product/service capabilities and competitive environment to identify new growth areas, new technology and emerging product/service opportunities
- Driving solution revenue and ROI through effective digital and content marketing strategies and through close collaboration with sales
- Developing and overseeing the planning for solutions within Blackboards Teaching and Learning Platform
- Developing and creating solutions positioning which differentiates Blackboard from the competition and creating and collaborating with Central Marketing to develop an effective content plan that aligns to the buyer’s journey for priority personas
Customer Marketing Senior.manager
12/2008
-
04/2015
Houston, TX
- Developing sales enablement plans, tools and training content to drive sales effectiveness across the products in your portfolio
- Understand market and customer needs – identifying marketing national and regional trends, opportunities and threats. Provide input to influence organization’s marketing philosophy accordingly
- Preffered locations include: Alpharetta, Burlington, Layton, and Plano
- Relevant experience or equivalent combination of education and work experience.
- Collaborate with, engage, and influence key stakeholders and key cross-functional leadership to gain alignment to launch and launch plans
- Collaborate with online and offline functional marketing teams to execute Auto’s marketing strategy
- Experienced in multifaceted, multidiscipline projects
Digital Marketing Senior Manager
06/2006
-
10/2008
Dallas, TX
- Strategy development, strategic document writing and presenting
- Understanding of the full digital marketing arsenal and website development
- Experience of leading teams and workstreams in a matrix organization
- Track record of operational excellence
- Process development and implementation
- Personable, collaborative, assertive, articulate
- Unwavering can-do attitude
- Interested in contemporary culture
- For Senior Manager role, responsible for directing and coaching managers to lead the team to deliver team objectives
Education
Ottawa University - Wisconsin Campus
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Proven strong project management skills, as well as demonstrated analytical, problem solving, negotiation, and consensus-building skills
- Strong / Foundational / Functional Skills - Strategic thinking; communication, influence and impact skills
- Excellent project management skills with experience managing multiple projects concurrently
- Strong verbal and written communication skills; experience gaining alignment to ideas at all levels
- Excellent written and verbal communication skills with experience giving executive-level presentations
- Experience where the desired knowledge and skills have been developed and demonstrated
- Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
How to write Marketing Senior Manager Resume
Marketing Senior Manager role is responsible for english, analytical, marketing, training, leadership, travel, research, planning, analysis, retail.
To write great resume for marketing senior manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Senior Manager Resume
The section contact information is important in your marketing senior manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Senior Manager Resume
The section work experience is an essential part of your marketing senior manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing senior manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing senior manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Senior Manager resume experience can include:
- Strong marketing management expertise with an ability to execute multiple tactics simultaneously and effectively
- Excellent English and Japanese language skills, both written and spoken, are essential
- Writing - Communicating effectively in writing as appropriate for the needs of the audience both externally and internally
- Planning & forecasting skills
- Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
- Skilled presenter with experience presenting tactical marketing/sales programs to large groups
Education on a Marketing Senior Manager Resume
Make sure to make education a priority on your marketing senior manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing senior manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Senior Manager Resume
When listing skills on your marketing senior manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing senior manager skills:
- Solid writing and editing skills with a focus on developing sales messages with impact
- Inquisitive and possess solid issue based problem solving and critical thinking skills
- Passionate about groundbreaking technology, with excellent written and verbal communication skills
- Strong negotiation and influencing skills, has the ability to build confidence with cross-functional teams and stakeholders
- Marketing experience in the biotech/pharmaceutical industry, with strong experience in
- Marketing experience in the biopharma industry, with strong experience in successful product launches
List of Typical Experience For a Marketing Senior Manager Resume
1
Experience For Digital Marketing Senior Manager Resume
- Meticulous attention to detail & strong organization skills
- Experience in overseeing the design and implementation of digital and social marketing campaigns
- Marketing experience, with 4 years in growing a category
- Good understanding of the end-to-end processes of marketing, sales, and service organizations
- Experience working with agencies and publishers to develop and produce engaging creative
- Work to help close deals. Activities would include customer presentations, roadmap input/prioritization, and deal structuring
2
Experience For Product Marketing Senior Manager Resume
- Significant experience launching commercial innovation projects
- Retail or Complex applications marketing experience
- Work with agency and vendor partners to ensure high quality cost effective vendor support is delivered, and make constructive evaluations of agency work
- Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs
- Project manage/prioritize multiple projects simultaneous
- Compiling & analyzing data, and preparing reports and/or recommendations
- Participating and contributing towards the global commercial efforts and business plan
- Owning and driving internal communication plan for Repatha
3
Experience For Access Marketing Senior Manager Resume
- Producing reports [metrics and communication] as requested and distributing them to relevant internal and external parties
- Completing all general marketing administration as required
- Understanding of how to approach SMB based marketing
- Leveraging deep customer, marketplace and competitor insights
- Supporting select life cycle management (LCM) activities
4
Experience For Architecture Marketing Senior Manager Resume
- Working knowledge of SharePoint desirable
- Leading strategy development, day to day project management and execution of custom and strategic events
- Managing budget of Opex & MDF funds
- Interfacing with and directing marketing vendors on various marketing events, campaigns and/or components
- Monitoring lead tracking and ROI on all marketing activities
- Creating and implementing PR, branding and lead generation activities
- Developing the go-to-market strategies and plans to engage, grow and deepen Juniper
- Overseeing and managing marketing related activities and related budget for geography, industry and / or service line
5
Experience For Product Marketing, Senior Manager Resume
- Creating content and marketing copy (blogs, invites, announcements, collateral, etc.) specific to geography, industry and / or service lines
- Bring partner insights into the company through research and regular live partner interaction
- Leads educating and inspiring the organization using a variety of data-driven storytelling methods
- Managing marketing operations and/or management consulting in a marketing environment
- Deep understanding of software licensing, pricing and packaging strategies
- Drive awareness for Customers & Channels’ Consulting services through marketing tactics, such as social media, digital marketing and media relations
- Collaborate with Sales Training on the development of sales training materials and sales training plan
- Critical thinking -Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Plan and execute marketing strategies towards the western market (product positioning, communication, advertising, PR)?
6
Experience For Field Marketing Senior Manager Resume
- Manage company and asset level branding, marketing, advertising and public relations
- Monitors cultural and behavioral trends for affinity groups, gaining VOC and translating insights into executable offerings for focused solutions
- Conduct ongoing performance/KPI tracking and analysis to assess and optimize innovation performance
- Knowledge of CRM software including updating, maintenance and list generation
- Self-starter who truly enjoys working in a fast-paced, innovative and high-growth technology environment and likes building for scale
- Act as the key point of contact for Marketing Product Manager(s) and external suppliers for all content, marketing/customer corporate events
7
Experience For Global Marketing Senior Manager Resume
- Work with partners on defining and delivering value within appropriate activities and campaigns
- Successful track record of thriving in a demanding, face-paced, and dynamic work environment
- Shown initiative, anticipated and prepared for upcoming situations, taken advantage of opportunities, acting quickly and decisively
- Sound knowledge of professional B2B marketing function and digital marketing
- Knowledgeable across a broad range of marketing disciplines, eg: Acquisition, Retention, Product Marketing, New Product Development
8
Experience For Marketing Senior Manager Nephrology Parsabiv® Resume
- Quickly build an understanding of current entrepreneurial trends – what’s being pursued/rejected?
- Leverage what PepsiCo can bring to new, existing, and future / external brands
- Confidence to deliver live sales training and enablement, product webcasts; facilitate sales role-playing scenarios; demos and hands-on workshops
- Successful track record in developing and managing teams of four or greater
- Responsible for overall corporate branding and messaging
- Manage internal and external communications, advertising and marketing teams
- Influence executives within Marketing & Communications through relationship building and executive-level presence
- Track market and industry trends and feed them back into the Splunk messaging, go to marketing and product strategy
- For Senior Manager role, the planning horizon is mid/ long term
9
Experience For Value Marketing Senior Manager Resume
- Responsible for planning and delivering project based marketing in assigned genre and overseeing all marketing plan including publicity and promotion to deliver OP target, in collaboration with the Senior Marketing Manager
- Manage the release plan of assigned genre to improve the quality of genre marketing plan
- Increase Accenture’s presence at key Digital events, including attendance, image development, content delivery and client engagement
- Collaborate with market research, finance, and marketing teams to support forecast development and manage budget for both brand’s outside expenses
- Manage external vendors’ onboarding, relationships, and quality of results
- Product marketing for both software products and services
- Work with internal and external partners to provide guidance to budgeting process and to report on performance to budget
- Actively participates in hands-on research and new product testing and the evaluation of new technologies and solutions
- Development and driving of Repatha Strategic or Tactical Projects
10
Experience For Marketing Senior Manager Eala-accenture Interactive Resume
- Identify importance of developing a global digital strategy
- Create Europe-specific Accenture Operations messaging and storyline
- Develop deal-specific integrated marketing strategies based on the competitive landscape, buyer values, client relationships, and deal scope
- Facilitate messaging sessions with sales team
- The current and future treatment landscape including competitive assessment
- Go to market business model, customer facing model that is required
List of Typical Skills For a Marketing Senior Manager Resume
1
Skills For Digital Marketing Senior Manager Resume
- Strong interpersonal skills with demonstrated ability to work and influence effectively within a matrix structure
- Strong business judgment and emotional intelligence; strong teamwork and collaboration skills
- Experience translating market research into effective consumer campaigns or programs. Previous experience with clinical data
- Biotech/pharmaceutical industry experience with strong experience with
- Highly analytical, motivated, decisive leader with excellent managerial skills
- Strong written and oral communication skills. Ability to write both long form documents and slide presentations
- Self-starter attitude with strong analytical skills
- Proven vendor/agency management skills
2
Skills For Product Marketing Senior Manager Resume
- Outstanding communication skills to quickly analyze information and use that analysis to concisely and accurately communicate recommended course of action
- Experience developing and executing a wide range of successful online and offline tactics, including digital, print, video, and CRM. Television experience
- Deep marketing experience including experience in the biotech/pharmaceutical industry
- Experience using the principles of user experience and web optimization analytics such as Visual Website Optimizer to improve website performance
- Strong and relevant experience in leadership roles in the marketing field
- Good experience and knowledge in offline and online marketing is an advantage
- Experience working with media agencies and publishers to build and optimize effective media plans
- Experience marketing directly to consumers, for pharmaceutical or regulated consumer goods or services
- Mastery of the English language – strong verbal and written communication skill
3
Skills For Access Marketing Senior Manager Resume
- Multiple years of relevant experience or equivalent combination of education and work experience
- Advanced creative, verbal and written communication skills in English
- Experience leveraging market research and clinical data into effective consumer campaigns or programs
- Project management skills and cross-functional leadership
- Proven experience with business development, client value creation and deal shaping
- Executive level communication skills, both verbal and written
- Experience in the management of OLs and/or therapeutic hematology marketing experience
4
Skills For Architecture Marketing Senior Manager Resume
- Proven ability to analyze a business problem, develop an appropriate strategy, implement effective tactics, and measure results where appropriate
- Work efficiently and effectively under extreme time constraints to deliver results by critical deadlines
- Work effectively with all levels of the organization and lead a group to consensus
- Demonstrated ability to build strong relationships grounded in trust across various functions and levels within an organization
- Create clear and unique messages which highlight Accenture’s skills, expertise, and recommended solution
5
Skills For Product Marketing, Senior Manager Resume
- Demonstrated experience doing digital marketing
- Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires
- Working knowledge of and experience with third party email service providers and marketing automation platforms
- Delivering results through effective team and peer leadership where appropriate
- Experience in delivering results through leveraging and applying marketing principles, strategies and tactics with payers, physicians, and patients
- Demonstrated expertise in brand building and marketing-related subjects (advertising, market research, consumer behavior, marketing analytics, etc.)
- Lead team of service marketing personnel, providing mentoring and performance management in addition to supporting the development of an effective team culture
6
Skills For Field Marketing Senior Manager Resume
- Experience in marketing, with a focus on marketing, program and campaign development, thought leadership strategy and planning
- Experienced working with large cross-functional teams including Channel Marketing, Creative, Market Research, Business Intelligence, Product Management, UX
- Experience working with advertising agencies to develop and produce engaging creative
- Progressive experience in a role developing marketing strategy, brand building or product management
- Facilitate best practices sharing and implementation across the marketing team, enhancing the team’s effectiveness
- Experience with networking, server, application monitoring and web technologies
- Experience and ability to coach team on achieving targets by focusing on processes and metrics
- Experience working with sales enablement programs and/or strategic selling programs
7
Skills For Global Marketing Senior Manager Resume
- Experience in marketing, strategic planning and/or sales
- Experience presenting to and working with senior leaders
- Experience translating business and sales goals into actionable digital marketing campaigns
- Experience managing social media campaigns and using tools such as Sprinklr
- Experience with online advertising including SEO, SEM, display ads and social media ads
- Experience bringing new, consumer-facing initiatives to market
- More than 8 years relevant work experience – Preferably working at a marketing team in asset management industry, particularly at multi-national companies
- Experience of working in a fast moving and dynamic environment in the financial services industry
- Experience managing outside vendors and overseeing the design and production of print materials
8
Skills For Marketing Senior Manager Nephrology Parsabiv® Resume
- Ten+ years of technology marketing experience with an understanding of the channel
- Experience coaching and developing talent
- Experience using HTML coding to build webpages and emails
- Demonstrated understanding of the customer journey and how it maps to marketing activities such as lead generation, sale enablement, and customer renewals
- Experience managing website content using Sitecore or another content management system
- Collaborate with national marketing to manage client experience and other programs within the consulting practice
- To develop, maintain, and drive prioritization of industry marketing and communications campaigns
- To design, plan and execute priority campaigns, utilizing integrated approach
- Develop, maintain, and drive prioritization of national marketing campaigns across all industry groups
9
Skills For Value Marketing Senior Manager Resume
- Experience in B2B marketing and sales
- Experience and familiarity with IT management, monitoring or DevOps software products, or other relevant areas for Splunk such as business analytics
- Marketing/PR experience in a Senior Manager or Director role
- Experienced in marketing children’s entertainment product (video games, toys, etc) in the U.S. for 3 years or more?
- Pharmaceutical industry experience with focus on marketing and/or sales
- Proven ability to make metric-driven decisions using data analytics software
- Experience managing PPC campaigns like Google Ads
- Experience using Brightedge or other SEO analytics platform
- Proven ability at collaborating with cross functional teams and multiple sales channels
10
Skills For Marketing Senior Manager Eala-accenture Interactive Resume
- Experience managing e-commerce platforms
- Experience developing partnerships with platforms and other brands
- Ales & marketing experience in high-tech industry
- Experience in Product Marketing in a B2B environment
- Experience marketing directly to consumers, with a preference for regulated products and/or services
- Field, digital selling sales experience; enablement programs or field support
- Experience developing sales enablement strategies
List of Typical Responsibilities For a Marketing Senior Manager Resume
1
Responsibilities For Digital Marketing Senior Manager Resume
- Successful track record in marketing, market analytics, managing advertising agencies, and preferably oncology market experience
- Experience in the email/CRM/Marketing Automation industry
- Builds strong relationships within a matrix structure to ensure achievement of business objectives as well as marketing message consistency
- Oncology buy-and-bill and successful HCP marketing experience
- Payer or value marketing experience, especially in highly competitive market environments
- Pharmaceutical industry experience and/or working for, or with, US payers
2
Responsibilities For Product Marketing Senior Manager Resume
- Payer strategic marketing experience
- Previous management or consulting experience
- Media planning and operations experience
- Experience in a Sales & Marketing role
- Seven (7) or more years of marketing-related experience required
- Assessing the ‘fit’ of corporate marketing campaigns to the account working with the wider marketing team to adapt and introduce them as appropriate
- Demonstrating abilities to communicate and write in order to translate complex concepts into easy to understand and compelling messaging
- Managing Amgen’s presence and participation in key trade shows and congresses
- Understanding of the commercialization process and the payer and access environment
3
Responsibilities For Access Marketing Senior Manager Resume
- Bring outside vendor work and responsibilities back in-house
- Developing a robust understanding of the customer’s strategic business imperatives and the opportunity that creates for Juniper Networks
- Leads and/or oversees day-to-day management of activity including forecasting; budget tracking; strategic plan development, execution and tracking
- Responsible for growing, engaging and delighting the Shop Your Way member community and promoting the partners, products and services offered by the program
- Drive change to increase marketing value, making data-driven recommendations and reporting marketing results
- Macro- and micro-understanding of evolving consumer demand, including with leading-edge consumers
4
Responsibilities For Architecture Marketing Senior Manager Resume
- Support key initiatives across the marketing department, sharing developed expertise in digital marketing best practices
- Drive marketing planning and budgeting process across service practices, and oversee performance against strategic goals and financial plan
- Communication – shape and influence brand team thinking by building compelling case for connected customer engagement
- Responsible for executing on functional, business goals for the groups and meeting budgetary goals and objectives
- Design programs and initiatives aimed at creating marketing generated leads/pipeline
- Work collaboratively with APAC and WW Marketing peers in Account Based Marketing (ABM) for vertical and Service Provider accounts
- Creation and publication of marketing material in line with marketing plans for geography, industry and / or service line
- Key contributor to select Product Teams, serving as GML (Global Marketing Leader) as assigned
- Lead sales coaching and enablement directly contributing to growth and expansion efforts in APAC
5
Responsibilities For Product Marketing, Senior Manager Resume
- Develop to and through partner messaging clearly articulating Verint SIS value proposition
- Work closely with product marketing and sales enablement to provide partner training and activation
- Work with trade show services agencies and BRS Leadership and Marketing to develop cohesive messaging strategy for our shared presence
- Lead sales coaching and enablement directly contributing to growth and expansion efforts in APAC (particular focus on Japan)
- Lead media strategy – oversee planning and placement across key channels including TV, print, point-of-care, digital, patient education, and PR
- Works cross-functionally and with the Marketing and Communications team to achieve organizational objectives, grow share, drive volume and maintain branding
- Partner with Member Services Lead to execute marketing programs including events and activations at the store and market level weekly
- Aligned with APAC field marketing group to support regional objectives for demand generation for both channel and field marketing function
- Work with the product marketing teams in the US and the EMEA sales & marketing teams to own the IT Operations and analytics go-to-market across EMEA
6
Responsibilities For Field Marketing Senior Manager Resume
- Develop a comprehensive current state assessment of customer marketing as it is done today and identify gaps, but also assess what works Vs what doesn’t
- Act as Marketing single-point-of-contact for client account leads in FS UKI
- Report on marketing metrics
- Develop India marketing strategy and direct team to execute
- Manage the financials of a set of project teams, ensuring both client satisfaction and Accenture profitability
- Create and manage content and communications calendar, delivering projects on time
7
Responsibilities For Global Marketing Senior Manager Resume
- Closely partner with teammates, account managers, and sales to execute on account-based marketing strategies
- Maintain industry knowledge across a diverse range of topics in digital marketing and assigned health care terrain
- Understand channel economics, pricing and the margin stack
- Work closely marketing and sales to create lead programs for partners
- Own and manage Gatorade.com and relevant marketing technology systems (Symphony, Sitefinity, Google Analytics)
- Create marketing plans to drive product launches and increase overall traffic and conversion rates for Gatorade.com
8
Responsibilities For Marketing Senior Manager Nephrology Parsabiv® Resume
- Develop marketing strategies to drive traffic, conversion, and revenue across 3rd party e-commerce platforms
- Manage internal cross-functional team dedicated to e-commerce support, inclusive of the following: brand, sales, finance, and global ecommerce
- Increase the value of Gatorade’s current sports technology partnerships through deeper integrations and creative programming
- Work with agency, enterprise, and consulting partners to deliver digital projects
- Prepare and deliver quarterly business reviews to marketing product teams
- Develop and execute multivariate email testing plans
- Manage the operationalization of new features such as personalization, dynamic content, targeting and triggers
9
Responsibilities For Value Marketing Senior Manager Resume
- Partner with the campaign management and marketing technology teams for execution of programs
- Keep track of and share industry insights on the media/publishing landscape to help drive more informed decisions and ignite new strategies and ideas
- Analytical expertise for data-driven decision-making
- Understand user-research and testing methodologies, and web analytics tools
- Partner with account management, talent, marketing, campaign & Business Intelligence teams to turn big ideas into sellable programs for StyleHaul sellers
- In conjunction with the RAV Lead, develop OBU RAV portfolio strategy and manage relevant USVA Market Shaping Initiatives
- Manage planning processes for critical business unit milestones (ie, LRP, LPS, QBR)
- Collaborate with RAV leads, Access Marketing, and OBU leadership to communicate strategy and to drive alignment and execution
10
Responsibilities For Marketing Senior Manager Eala-accenture Interactive Resume
- Provides thought leadership for creative and mission driven marketing strategy and execution
- Develops strategy, plans and executes for a myriad of departments including: Network Affiliates, Service Lines, Quality, Infection Prevention among others
- Work with Market team to develop integrated activation and engagement plans including events by store with support from headquarters Market team
- Relentlessly identify local engagement opportunities, spanning sports media, arts / entertainment, etc. Own the Puerto Rico & USVI calendar
- Strategic/financial/tactical KPI development/tracking
- Budget owner/tracking/cross functional allocation
- Serve as a liaison between business unit engineering and Cisco sales / customers
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