Marketing Science Resume Sample
Savion Boehm
991 Noel Radial,
Dallas,
TX
+1 (555) 350 7633
Work Experience
Marketing Science Manager
09/2017
-
PRESENT
New York, NY
- Expand and build models/analysis to better understand consumer/individual drivers of beverage Incidence and Brand Health. Develop models that provide deeper insights into a shoppers path to purchase
- Embody an intellectual curiosity around what data means by putting it into context of the client’s business and focusing on asking the next question
- Exercise strong collaboration with others providing support to an extended team, sharing skills & expertise with co-workers, and constantly expanding your knowledge base
- Wear many hats, between steering a team of Sr. Analysts, partnering with internal teams, client facing exposure, and diving in with a start-up mentality
- Use data to evaluate the effectiveness of marketing strategies, tactics, and measurement techniques
- Work on a fast paced, forward looking CPG brand who is pushing the status quo in using data to drive marketing decisions
- Work cross-functionally with multiple internal teams developing strong working relationships and have a hands on mentality
- Partner with cross-functional groups to conduct comprehensive data audits and craft access procedures
Marketing Science Analyst
11/2014
-
06/2017
New York, NY
- Develop the team’s skills through training, coaching, mentoring
- Significant experience in media/marketing measurement or analytics experience and general love of data
- "Self-starter"; strong sense of responsibility with demonstrable comfort in an entrepreneurial environment
- Able to work effectively in a fluid, cross-functional matrixed environment and stand out as a successful collaborator
- Strong interpersonal skills and a consultative mindset, with the ability to develop strong partnerships
- Good problem-solving ability, breaking down complex problems into distinct parts, managing uncertainty, understanding, anticipating interdependencies
- Able to proactively “connect the dots” by asking thought-provoking questions
Marketing Science Analyst Intern
07/2010
-
09/2014
Dallas, TX
- Develop and maintain code using SQL to access and connect complex disparate 1st and 3rd party sources
- Leverage advanced analytical methods and data science techniques to access and analyze large datasets
- Develop scalable models/algorithms to uncover data-driven trends, patterns, and insights
- Translate advanced analytic results into insights, implications, and actionable recommendations
- Meet regularly with business partners to understand and anticipate needs; define approaches/prioritization
- Partner cross-functionally to align on necessary enhancements and improve enterprise data accessibility
- Develop and maintain methods to monitor ongoing changes and diagnose/resolve impacts on processes
- Establish and enforce best practices; advocate enterprise data strategies and direction
- Constantly monitor new developments, emerging tools/tech, and best practices in data analytics space
Education
Brown University
2004 - 2009
Bachelor's Degree in Statistics
Professional Skills
- Direct experience working with large datasets, and skills of data mining
- Excellent statistical and data analysis skills (e.g. experimental design, significance testing, regression modeling, etc.)
- Proven ability to define and lead strategy, set direction and execution priorities for a team and operate in evolving, sometimes ambiguous environment
- Proven experience of media/marketing measurement or analytics experience and general love of data
- Strong Strategic Thinking and Influence skills in English
- Experience in marketing analytics/market mix modeling, regression analysis and/or statistical modeling experience in a marketing setting
- Client-facing experience (internal or external), including experience driving change through adoption of new products or research methods
How to write Marketing Science Resume
Marketing Science role is responsible for analysis, collaboration, excel, travel, presentation, english, sql, integration, finance, training.
To write great resume for marketing science job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Science Resume
The section contact information is important in your marketing science resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Science Resume
The section work experience is an essential part of your marketing science resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing science responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing science position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Science resume experience can include:
- Objective when presenting insights and guiding decision-making; demonstrate good presentation skills by pairing sound analytics with storytelling
- Proven communication, collaboration and negotiation skills. Significant experience working with global teams
- Proven track record of working effectively in a collaborative, fast-paced, multitasking environment
- Excellent written and oral communication and presentation skills including the ability to communicate complex technical concepts to non-technical audiences
- Work autonomously and make critical decisions independently Proven communication and collaboration skills
- Excellent oral and written communication skills both in Korean and English
Education on a Marketing Science Resume
Make sure to make education a priority on your marketing science resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing science experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Science Resume
When listing skills on your marketing science resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing science skills:
- 4+yrs experience in marketing with an analytical background, or consulting or research and analytics research experience
- Relevant experience, media, performance marketing or analytics marketing experience
- Relevant experience, media, performance marketing or measurement training experience
- Experience hiring and managing strong teams
- Digital advertising experience, preferably measurement of media consumption, consumer behavior or marketing effectiveness
- Digital advertising experience, preferably measurement of media consumption, consumer behavior or marketing effectiveness
List of Typical Experience For a Marketing Science Resume
1
Experience For Marketing Science Analyst Resume
- Solid relevent experience from within the media, performance marketing or analytics digital marketing space
- Problem solving, analytical and quantitative analytical skills
- Consistently collaborate with others to provide support, share skills, and learn more
- General knowledge of online advertising and familiarity with both brand and direct response advertising, including ad effectiveness measurement techniques
- Experience running digital attribution, familiarity for market mix modeling & other machine learning techniques
- Have experiences working with Log files and big data while running digital attribution projects
2
Experience For Marketing Science Manager Resume
- Experience in managing high performing teams
- Experience with SQL, R or any programming language
- Experience in a quantitative research field, such as consulting, market research, media research
- Experience in building teams and engagement models across both internal and external stakeholders
- Experience working with the Spanish speaking sectors of US market
- Experience with the LATAM media market and understanding across media channels
3
Experience For Associate Director, Marketing Science Resume
- Demonstrated ability to think strategically and technical knowledge of ad measurement and pricing
- Experience negotiating with clients and company partners
- Experience in talking publicly at large scale events/conferences
- Experience with In-depth custom market research
- Experience working with large structured and unstructured data sets using SQL and/or Hive
- Experience with translating research findings into publications, industry white papers, and client presentations
- Experience with the digital ad tech ecosystem, measurement standards and methodologies
4
Experience For Product Researcher, Marketing Science Resume
- At least 18 months post grad commercial experience
- Experience with experimental design and statistical data analysis
- Communicate complex analysis findings in an effective, easy to understand manner
- Project optimization prioritization
- Hire, lead, and develop team of talented ad effectiveness researchers
- Identify the best ways to scale ad effectiveness research programs
5
Experience For Director, Marketing Science Resume
- Pursuing BS, BA or MS in Computer Science, Economics, Engineering, Math, Statistics, or related discipline
- Training internal and external teams on different modeling approaches and softwares
- Identifying opportunities to continuously improve processes and reporting deliverables
- Maintaining the MVA model and Build the forecasting capability to an integrated process
- Establishing self as a thought leader around analytics, research and ad-technology concepts/ methods/tools
- Establishing self as a subject matter expert around analytics, research and ad-technology concepts / methods / tools
- Identifying opportunities to continuously improve processes and automate manual tasks
6
Experience For Marketing Science Senior Analyst Resume
- Identifying organic growth opportunities
- Basic understanding of marketing communications, advertising and media planning/buying process
- Openly communicating with Marketing Science Senior Analyst / Director about the volume of requests and ongoing deliverables
- Partner with the Marketing Sciences modeling team members to implement and present marketing mix, attribution, and other analyses
- Provide suppport to maintain and enhance Marketing science data mart, including providing data extracts, ad hoc analyses and customized repeatable analyses
- Be thought leader in developing, implementing and testing models to answer business questions
- Deep understanding of the advertising marketplace, with specific emphasis on the APAC region and how it is similar to and different than other regions
7
Experience For Manager, Marketing Science Resume
- Deep understanding of advertising and/or measurement methods and technologies
- Work with cross - discipline areas to deploy data - driven tools (such as integrating predictive scoring into automated operational processes)
- Maintenance of data systems and processes used for reporting and on-going data analysis
- On-going data QA to ensure data used for reporting and analysis is accurate
- Manage data and reporting needs pertaining to multi-touch attribution platform
- Support business planning cycle by providing input to BP team
8
Experience For Marketing Science Expert Resume
- Regularly draw, analyze and report customer data, leaning in a with a creative mind to find interesting, impactful behavioral patterns
- Develop and execute methodologies for measuring the success of our digital channel initiatives using sales, research, and customer information sources
- Expert understanding of data, data management, data infrastructure and marketing applications of same
- Support, develop and deploy marketing science models to support trading and investment decisions
- Partner with peers in Analytics, Finance, Engineering and Marketing to understand and address key business challenges
- Manage and coach a high performing team to even greater heights
9
Experience For Latam Marketing Science Director Resume
- Think strategically and maximise medium to long term opportunities in ad measurement and pricing
- Comfort in talking publicly at large scale events/conferences
- Comfort presenting complex concepts in front of audiences large and small
- Organic growth on existing accounts
- Day-to-day management, mentoring and accountability for the Analysts on the account (if applicable)
- Socialization, education and building a culture of measurement for client and internal teams
10
Experience For Director Marketing Science Resume
- Campaign and channel measurement planning
- Analyze current business performance and identify levers for improving overall results across FB’s ads auction
- Predictive modeling and segmentation development and oversight
- Play leadership role in driving analytics strategy
- Manage internal (Mindshare) and external client relationships to guide the Mareting Sciences engagements
- Manage internal (Mindshare) and external client relationships to guide Marketing Sciences engagements
- Lead the team in developing long-term Measurement Road-maps, bespoke to each client
- Create, analyze and distribute reports related to financial, client research and marketing performance
- Execute data-driven financial reporting, data analysis and budget reconciliation processes
List of Typical Skills For a Marketing Science Resume
1
Skills For Marketing Science Analyst Resume
- Effective communications skills both orally and in writing
- An interest in developing consumer insights, marketing research, and analytics skills
- 5+yrs experience in marketing with an analytical background, or consulting or research and analytics research experience
- Your organizational skills and multi-tasking capabilities are exceptional
- Demonstrated experience interfacing with executive management
2
Skills For Marketing Science Manager Resume
- Experience leveraging analyst reports and consolidated information to project industry trends
- Experience of media/marketing measurement or analytics experience
- At least two years of experience in marketing effectiveness at a major digital advertiser or for a measurement firm
- Demonstrated experience using R, Python, Scala or similar to analyse, transform and visualize data
- Excellent media market experience and understanding across media channels
- Relevant experience, media/marketing measurement or analytics experience and general love of data
- Interpersonal skills and ability to communicate complex concepts to varying audiences
- Relevant experience, media/marketing measurement or analytics experience
- Understanding of and /or experience with online research, writing, blogging and other new media communications
3
Skills For Associate Director, Marketing Science Resume
- Understanding of and/or experience with online research, writing, blogging and other new media communications
- Designing and implementing brand and closed-loop sales studies to measure the effectiveness of digital and offline campaigns
- Marketing experience - 3 years
- A good understanding of emerging trends in digital marketing measurement & digital advertising technology
- Experience / familiarity in ad-serving, DMP’s, and website tagging (Google DCM, floodlight tagging, Adobe DMP, etc.)
- Experience using different machine learning algorithm for problem solving
- A strong understanding of advanced marketing & media measurement techniques, particularly as those relate to measuring digital and cross-channel campaigns
- Significant experience leading and developing high performing analytics teams
- Solution architecture, data modeling, reporting and data warehouse tools/concepts, data architecture, and ETL experience
4
Skills For Product Researcher, Marketing Science Resume
- Experience managing and developing other technical experts
- Experience working with Sr. Leadership including presentation and communication of results and implications
- Experience influencing and communicating with technical and business audiences at senior levels
- Significant experience in media, performance marketing or analytics marketing
- Experience in building training/education programs for non-technical audience in more technical subjects
- Experience leading digital attribution projects using customize algorithm to compare last touch vs customized attribution
- Strong understanding of statistical modelling approaches and commercial applications
5
Skills For Director, Marketing Science Resume
- Solid understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used
- Experience and understanding of LATAM advertising markets
- Define, implement and validate tracking and data gathering strategies
- Experience with media and marketing optimisation
- Experience/familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
- Experience with ad-serving tools (Google DFA)
- Experience with dashboarding tools (Datorama, Tableau)
- Expert experience with statistical modeling and simulation tools such as SAS, SPSS and R
- Experience in leading a team of highly specialized, technical analysts
6
Skills For Marketing Science Senior Analyst Resume
- Experience using IMS NSP/NPA/DDD data
- Experience using a variety of syndicated data sources to analyze treatment/usage patterns
- Experience in consulting (ideally in the pharmaceutical or healthcare industry)
- Experience in manipulation and analysis of large datasets using SQL, SAS, R, etc
- Strong working knowledge of database / data manipulation, analysis tools and BI solutions
- Experience working with data-sets, statistical software such as R, MATLAB, SPSS, SAS, STATA
- 5+yrs experience in marketing with an analytical background
- Experience using languages such as SQL, R, Python
- Experience in a quantitative analytics or marketing science role
7
Skills For Manager, Marketing Science Resume
- Experience developing operational models
- Solid track record of inspiring corporate action based on data-driven insights
- Experience using SQL & Excel
- Demonstrated ability of translating strategy into a successful outcome
- Design and manage analytics projects including multi-channel attribution, online to offline sales studies, ad effectiveness research, etc
- Hire and manage highly skilled measurement leads and Measurement partners, providing mentorship, guidance and career development to members of the team
- Prioritize workload across the team, ensuring requests are executed on time and to partner expectations
8
Skills For Marketing Science Expert Resume
- Marketing analytics, business intelligence and/or budget management experience
- Define, implement and validate tracking tags/codes across multiple digital platforms
- Collaborating with the Global Scaled Solutions team, focusing on regionalizing and tailoring scaled education content for the EMEA region
- Understanding of digital marketing technology (tracking, measurement, data capture, implementation, vendor solutions, etc.)
- Organizing and leading test and learn agendas for clients incorporating basic experimental design
- Looking at a method, technology, or process and saying “there’s got to be a better way”
- Understanding of Spanish speaking sectors of US market
- Collecting relevant data and translating it into daily and weekly dashboards and reports
- Generating and communicating clear hypotheses, findings and observations
9
Skills For Latam Marketing Science Director Resume
- Participating in the measurement plan development working alongside media strategists and clients
- Communicating a clear and compelling narrative which synthesizes complex concepts for a non-technical audience
- Teasing out underlying drivers and relevant patterns across multiple campaigns to derive models and frameworks
- Knowing when to overhaul, improve or leave it alone
- Taking pride in measurement program achievements
10
Skills For Director Marketing Science Resume
- Knowing when to escalate and when to let lie
- Telling truth to power
- Collecting data through several platform and analytical tools
- Analyzing data to generates an insights
- Modeling and segmentation measurement and refinement
- Assessing performance of website, leads generated
- Bring proactive ideas to executives, clients and other partners to grow business and increase revenue
List of Typical Responsibilities For a Marketing Science Resume
1
Responsibilities For Marketing Science Analyst Resume
- Strong interpersonal skills with demonstrated ability to communicate technical content to general audience
- Understand ad effectiveness tools, how they are used/methodologies, and the broader ad effectiveness landscape
- Experience in Marketing or Advertising, with a data-driven perspective of such areas
- At least one year of experience in market research and analytics
- Experience analyzing and manipulating data sets to understand patterns and provide client insights
2
Responsibilities For Marketing Science Manager Resume
- Experience working with advertising measurement methods and technologies
- Solid understanding of what the data means and where it fits into the clients' business
- Desired experience working with data-sets, statistical software such as R, MATLAB, SPSS, SAS, STATA, and Hive and/or SQL
- Manage team efficiency/effectiveness, identify opportunities for improvement
- Experience in a quantitative data driven field
- Agency experience helpful but not required
- Logical approach to analysis process that demonstrates ow data leads to conclusions
- Strong proficiency in MS SQL Server, highly complex SQL queries, stored procedures and views
3
Responsibilities For Associate Director, Marketing Science Resume
- Experience with data and information visualization methodologies, tools and techniques
- Validate and derive insight from large amounts of data from diverse sources
- Significant experience in data analysis in an online environment
- Have a strong analytical ability
- Have a strong mathematical and statistical ability
4
Responsibilities For Product Researcher, Marketing Science Resume
- Able to operate SQL, R, Python, or other related software
- Data extraction and analysis experience- 4 years
- Defining Social Media metrics, building capabilities to measure and communicating results with regular cadence
- An understanding of applied statistics including sampling approaches, experiments, causal modeling, and data mining techniques
- Build successful measurement strategies for developing Facebook’s position in Latin America, using data manipulation and analysis
- Desire to make a lasting impact in how we measure, manage and optimize our marketing investments
5
Responsibilities For Director, Marketing Science Resume
- Interest in digital marketing and how organizations use social media in their campaigns
- Responsible for merging multiple datasets (Order Management System data, email, CRM, media, Reviews, NPS etc…)
- Executes qualitative analyses of online conversation and provides actionable insights into how our clients are being talked about and recommended
- Data Storytelling of results and analyses in presentation decks/slides
- Become expert for direct response measurement best practices at Facebook via relationships with Marketing Science team peers and product team
- Become the in-house expert on data and technology driven marketing solutions for our clients
- Strategic Decision Support for Marketing and Finance for Optimization and DMI allocation
- A passion for digital marketing, research and analytics
6
Responsibilities For Marketing Science Senior Analyst Resume
- Support the building of internal reports and dashboards
- Set individual goals for analysts and measuring individual success / performance
- Regularly query internal databases and establish data analytics in every stage of the marketing process--strategy, development, and measurement
- Adaptability to shifting requirements
- Curiosity (it’s called marketing science for a reason)
- Thirst for learning and competitive advantage
7
Responsibilities For Manager, Marketing Science Resume
- Active reading of trade news and the formulation of points of view / opinions
- Curiosity (it’s called marketing science for a reason!)
- Use Facebook’s proprietary database system to build an analysis of current Facebook activity for key clients
- Passion for and background in consumer internet
- Identify and drive ROI studies for Facebook’s key clients across verticals
- Identify and drive Brand studies for Facebook’s key clients across verticals
- Build relationships throughout an organisation from the CEO through to the newly joined graduate
8
Responsibilities For Marketing Science Expert Resume
- Expert level understanding of marketing effectiveness measurement techniques and consumer insights research. Demonstrated ability to drive innovation within the measurement industry highly desired
- As people manager
- Design and develop tailored analytic approaches and data strategies to best understand and serve each client’s business goals and requirements
- Knowledge of structure and business models in the eCommerce vertical or general Direct Response space is an asset
- Mandarin speaker is required
- Deliver audience insights around users in the region
- Applied data analysis and technical project management experience, preferably focused on measurement of media consumption, consumer behavior or marketing effectiveness
- Experience conducting analyses using behavioral data sets and independent data manipulation (e.g., SQL) for diverse sets of stakeholders in a business environment
- Manage projects across different internal and external stakeholders -- recognizing personal incentives, managing expectations, and effectively communicating complex analytical concepts to to technical and non-technical audiences
9
Responsibilities For Latam Marketing Science Director Resume
- Deliver industry-facing research that drives alignment around measurement standards and best practices and fuel Atlas’ PR and marketing communications efforts
- Relevant experience, media/marketing measurement or analytics experience and general love of data and numbers
- Experience with measurement, reporting, and analytics influence advertiser planning and buying behavior
- Analysis planning and prioritization for the account
- At least three years analytical experience, preferably within pharmaceutical or biotech industry
- 1) Support business planning cycle by providing input to Business Planning team
- 2) Maintaining the MVA model and Build the forecasting capability to an integrated process
- Partner closely with Atlas Sales in Menlo Park to convey the value of Atlas and people-based measurement to agencies, advertisers, and the industry at large
10
Responsibilities For Director Marketing Science Resume
- Staff retention (when applicable)
- Lead coordination with Account, Project Management and Technical teams
- Accountable for quality of work delivered to clients based on data analyzed from website, email, mobile, social media, widgets, video, and implementing processes with offline and online media teams for integration
- Responsible for client satisfaction with deliverables
- Proactive in the identification and presentation of Marketing Science ideas to assist in the achievement of the client's brand marketing and sales goals/objectives
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