Marketing Program Manager Resume Sample
Clifford Heaney
2558 Bergstrom Loaf,
Chicago,
IL
+1 (555) 627 6278
Work Experience
Marketing Program Manager
08/2016
-
PRESENT
Boston, MA
- Develop Mobile campaign calendar with input from cross-functional teams, inter-departmental leads and customer data while driving best-in-practice mobile customer engagement strategies
- Develop framework and regularly provide Mobile team and digital marketing team with program analysis/insight and customer lifecycle performance leveraging Mobile program reports and dashboards
- Lead the execution of Mobile campaigns, including customer lifecycle programs and individual campaigns
- Actively monitor competitive practices and other industry movement / standards to ensure that Cabela's is “best-in-class
- Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility
- Proficient Marketing or analytic skills and strong financial acumen; understands client’s strategy and priorities
- We have our own bar and gym
Senior Marketing Program Manager
10/2009
-
06/2016
Houston, TX
- Clearly and effectively articulate strategy and solutions as well as the why and how of the program goals
- Strong analytical, organizational, project management and time management skills
- Great communication and presentation skills. Master of PowerPoint and Excel
- Professional experience in digital program management or analytics
- Highly organized; a skilled time manager with a knack for prioritization
- Firm grasp of social and/or web reporting tools, such as Google Analytics
- Salary Range: 135K-145K
- Excellent understanding of Eloqua or similar, and processes associated with large email-based marketing campaigns
Global Marketing Program Manager
10/2004
-
09/2009
Boston, MA
- Experience in post activity measurement and reporting, used to demonstrate campaign success
- Knowledgeable in Social Media; best practice use of Twitter, Facebook, LinkedIn
- Build strong relationships and create win-win outcomes with cross-company stakeholders
- Events experience required
- Provide leadership and mentorship to the Marketing team in ensuring best practice standards are being followed
- Develop major goals and objectives for marketing channels, audit existing standards and protocols and ensures constant process improvements and growth
- Own the 12-month Corporate Marketing planning process
- Guide the Corporate Marketing strategy and lead campaign kickoff meetings
- Manage solution budgets
Education
Ottawa University - Wisconsin Campus
1999 - 2003
Bachelor's Degree in Marketing
Professional Skills
- Strong analytical skills including the ability to interpret sales and marketing data, experience developing and implementing successful testing agendas
- Proven leadership skills with demonstrated success cultivating and developing relationships with customers
- Strong analytical skills and experience with campaign reporting and data analysis
- Leadership skills and execution skills
- Good at English in verbal and oral, Strong analytical and Computer Skills, strong ability to plan and manage time
- Strong interpersonal skills, including verbal and written communication, to effectively communicate with all levels of field and senior management
- Be a strategic thinker, combining classic strategic marketing skills with experience in multi-channel marketing/distribution of practical products and services
How to write Marketing Program Manager Resume
Marketing Program Manager role is responsible for presentation, interpersonal, marketing, analytical, organizational, organization, business, communications, leadership, excel.
To write great resume for marketing program manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Program Manager Resume
The section contact information is important in your marketing program manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Program Manager Resume
The section work experience is an essential part of your marketing program manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing program manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing program manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Program Manager resume experience can include:
- Superior communications skills including strong PowerPoint and presentation skills
- Excellent communication and presentation skills to effectively communicate information to stakeholders and to all levels of seniority
- Strong project management experience. Excellent written and oral communication skills are required
- Self-directed and able to effectively organize work, prioritize and manage time effectively within a team in a fast pace environment with minimal supervision
- Strong analytical skills and experience creating and presenting campaign reports including ROI and conversion rates
- Strong project management, work prioritization, leadership, facilitation and relationship building skills
Education on a Marketing Program Manager Resume
Make sure to make education a priority on your marketing program manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing program manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Program Manager Resume
When listing skills on your marketing program manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing program manager skills:
- Strong and proven project management skills and experience, including managing budgets, agencies, and a complex stakeholder map
- Strong team player, proven ability in leading and working effectively with cross-functional teams, including the sales and engineering organization
- Effective presentation of information and strong communication skills for responding to and coordinating with senior stakeholders as necessary
- Solid understanding of CRM systems and good business analytics skills
- Proven excellent English copywriting skills and attention to detail
- Skilled in and can demonstrate experience with planning, creating, implementing, delivering online and offline trainings
List of Typical Experience For a Marketing Program Manager Resume
1
Experience For Senior Marketing Program Manager Resume
- Strong interpersonal skills, including verbal and written communication to effectively communicate with all levels of field and senior management
- Excellent communication skills (written/oral). Ability to collaborate equally effective throughout all hierarchical levels
- Excellent interpersonal skills with the ability to build solid relationships with internal and external partners
- Strong MS Office skills; experienced with Salesforce, Marketo, etc
- Agency experience, experience in a marketing structure, or experience in a multilevel marketing company are helpful but not required
- Proven problem solving and superb organizational skills
- Technical aptitude and strong problem-solving skills
- Excellent presentation skills with the ability to tailor messaging and information for a variety of audiences
- Excellent project management, time management, and problem-solving skills
2
Experience For Digital Marketing Program Manager Resume
- Manage a high volume of tactics and prioritize activities to effectively deliver plans on time and budget
- Substantial orientation to client service, with excellent communications, relationship building and client management skills
- Work effectively with both business and technology resources. Ability to build good working relationships across levels and functions
- Demonstrated knowledge of traditional and digital media; commitment to continuously grow skills within the online & emerging media space
- Strong Excel and general math skills
- Work at levels of the organization with strong verbal and written presentation skills
- Time management, prioritization, problem solving, and organizational skills experiance
- Strong analytical skills to develop, manage and continuously monitor digital strategy
- Exceptional team player with strong communication and interpersonal skills
3
Experience For Global Marketing Program Manager Resume
- A combination of visionary and pragmatic skills encompassing both strong strategic marketing abilities and hands-on tactical involvement
- Solid project management, planning, and organizational skills with attention to detail; ability to take the initiative and deliver projects unsupervised
- Strong communication skills in written, verbal, and presentation form
- Strong communication skills to keep all stakeholders continuously informed
- Excellent writing and presentation skills, excel
- Experience in Advertising Campaign management and prior experience in discovering and evaluating opportunities as well as running multiple online campaigns
- Excellent writing and verbal communications skills as well as the ability to provide direction/input for internal and external programs
- Strong communications/presentation skills (written and verbal)
- Partnering with Digital Marketing team and Customer Service program lead to meet customer expectations and provide an excellent customer experience
4
Experience For Direct Marketing Program Manager Resume
- Managing multiple complex and time-sensitive programs with strong discipline and organization, understanding excellent creative output
- Outstanding, clear verbal and written communication skills
- Outstanding communication and presentation skills able to interact at all levels of the organization
- Outstanding quantitative skills, capable of making sense of huge amount of data, able to organize them and to extract useful information for decision-making
- Experience with a demonstrated track record of successfully developing email marketing program strategy AND executing
- Proven experience in project management, including comfort with developing workback schedules, timelines, budget management, and meeting management
- Construct and champion compelling point of view on best practices and emerging skills
- Demonstrated success with full cycle marketing project management, multi-tasking and ability to prioritize on a real-time basis
5
Experience For Channel Marketing Program Manager Resume
- + Product launch and/or marketing experience (i.e. product or direct-to-patient or healthcare professional (HCP) marketing experience)
- Product launch and/or marketing experience (i.e. product or direct-to-patient or healthcare professional (HCP) marketing experience)
- Proven experience developing and executing detailed project plans with multiple stakeholders and tight deadlines
- Budgetary experience including the ability to track expenses against commitments, set priorities for funding, and develop annual budgets
- Proven experience in handling confidential information, and a familiarity with methods and approaches to maintaining confidentiality
- Related experience in Marketing, Customer Experience, Project Management or Strategy
- Demonstrated experience driving business process and behavior/culture change
6
Experience For Affiliate Marketing Program Manager Resume
- Proven experience managing multiple digital programs
- Ideally strong accounts based marketing experience of 3+ years
- Good understanding of the Adobe Experience Cloud
- Provide leadership for project managers and stakeholders and apply conflict resolution skills to resolve program and project issues
- Develop and maintain messaging toolkits to equip the department as well as the organization to more effectively support the programs
- Propose recommendations to optimize multichannel marketing mix or channel delivery to most effectively and efficiently deliver strategic marketing goals
- Above all else, world class project management skills and a genuine love of project management
- Create and execute compelling end-to-end digital client experiences. Extend and link digital client experiences to high-touch events
- Demonstrate ability to work as a team player, prioritize, multi-task and work with minimal supervision
7
Experience For Field Marketing Program Manager Resume
- + Proven track record of good judgment
- Effectively manage client expectations and timelines
- Manage multiple programs, has attention to detail, and possesses complex problem solving skills
- Experience in the software and services industry, specifically including marketing or consulting experience in the security space
- Experience in talent development, corporate learning, training or agency experience highly desirable
- Applied experiences in building capabilities and/or product experiences focused on engaging end users across channels (email, web, mobile and social)
- Proven experience managing integrated teams of strategic and creative resources – as well as in-house and freelance resources
- Strong working knowledge & experience with Excel is a requirement
8
Experience For Regional Marketing Program Manager Resume
- Prior experience with qualitative and quantitative customer surveys
- Managing the including account newsletter, including driving submissions and consolidating content, and fielding internal responses
- Understanding of modeling, segmentation, A/B testing, and experience working with analytic partner to develop test design and targeting criteria
- Monitoring and analyzing campaign results across all marketing channels to understand the effectiveness
- Outstanding project lead experience
- Experience planning, testing, launching, monitoring, optimizing and measuring social media campaigns
9
Experience For Email Marketing Program Manager Resume
- Knowledge of digital publishing and content marketing experiences, including customer focused blogging
- A working knowledge of HTML and strong familiarity with Marketing Automation, campaign set-up and reporting
- Experience building and managing digital marketing programs and operations
- Social marketing strategies and experience working with agencies to generate Marketing Return On Investment
- Deep knowledge of and experience in all aspects of email marketing, including targeting, delivery implementation, best practices and metrics
- BA or BS in marketing, communications, or related field or equivalent project leading or marketing experience required
- Excellent program management ability from driving large virtual teams, to documenting progress and communicating results
- Hands-on in marketing material preparation and distribution, experience developing written content with global Marketing and Product teams
10
Experience For Marketing Program Manager, Senior Resume
- Skilled in campaign management, from writing creative briefs to analyzing and presenting results to key stakeholders
- Experience mapping content to the buyer’s journey and moving leads from inquiry to opportunity and advocacy
- Experience using Pardot or other marketing automation tools
- Experience in developing and marketing service offerings
- Set expectations with client on timing and delivery schedule of program elements through effective communication and planning tools
- Solid understanding of key marketing methods, channels, terminology, and technologies
- Experience in working and presenting to executive team and partners
- Experience in marketing or marketing communications
- Product marketing or integrated marketing experience
List of Typical Skills For a Marketing Program Manager Resume
1
Skills For Senior Marketing Program Manager Resume
- Have strong project management skills, event planning and organization skills
- Excellent verbal and written communication skills; ability to create, present and deliver clear and compelling presentations in a group setting
- Strong planning and critical thinking skills
- Excellent IT skills, including all Microsoft packages
- Strong analytical and critical thinking skills a requirement
2
Skills For Digital Marketing Program Manager Resume
- Strong financial data analysis skills
- Strong Excel, Access, Word and PowerPoint skills
- Excellent project leader/ management skills
- Excellent written and verbal communication, project management, and organizational skills
- Excellent powerpoint and excel skills. INDCORP
- Excellent presentation skills- comfortable presenting campaign ideals to small groups
- Demonstrated skills in multi-touch and multi-channel nurturing digital marketing campaigns
3
Skills For Global Marketing Program Manager Resume
- Possession of excellent organizational, planning, problem analysis, problem solving, and formal presentation skills
- Strong meeting management and negotiating skills
- Proficient and effective writing and presentation skills
- Problem solving skills, results driven and ability to demonstrate continuous improvements
- Strong financial planning and management skills
- Strong writing skills, great collaborator and communicator
- Excellent customer and client service skills, ability to work across organizations including sales
- Excellent interpersonal skills and exudes a positive, can-do attitude
4
Skills For Direct Marketing Program Manager Resume
- Analytical acumen with solid Excel skills
- Team player with excellent people skills and written / verbal communication
- Strong written and presentation skills required
- Excellent communication, interpersonal and organizational skills with all levels of an
- Work both autonomously and collaborate effectively in a team, demonstrate a high
- String verbal & written skills required
- Demonstrated experience developing and launching multi-channel marketing campaigns, including, but not limited to, email, social, search, direct mail, digital
- Proven experience influencing and collaborating with others
- Strategic Management experience with oversight of advertising campaigns through corporate marketing or outside agency experience
5
Skills For Channel Marketing Program Manager Resume
- Strong analytics and reporting capabilities with project planning experience
- Effectively communicate with a variety of individuals including customers, suppliers, district and branch staff, and sales representatives
- Strong reporting/presentation and report analysis experience
- Computer skills (Microsoft Office: Word, Excel, PowerPoint, Marketing Automation tools)
- Proven track record of excellent customer service in a client-services setting
- Create personas, buyer journeys and experience strategies to customize the customer experience
- Able to work in a highly matrixed environment and effectively navigate systems/processes
- Exceptional written and verbal communications skills, comfortable interacting with senior-level audiences
- Prior experience with business analytics, business management, marketing program management with a large company
6
Skills For Affiliate Marketing Program Manager Resume
- Superior visual presentation, writing, and spreadsheet skills
- Marketing experience in a Campaign Manager or Program Manager role. Experience in software or information technology is an advantage
- Prior experience in CRM software/marketing automation technologies
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously ted role
- This challenging and dynamic role requires a unique combination of business acumen, communication, analysis and leadership skills
- Influence others across the organization and effectively coordinate resources
- Experience with direct response and CRM experience
- Introductory market, customer, and business analysis skills
7
Skills For Field Marketing Program Manager Resume
- Lead and influence in a highly matrixed environment and effectively navigate systems/processes
- Strong professional presence and ability to create and deliver effective presentations to multiple size audiences
- Understanding of modeling, segmentation, A/B testing, and experience working with analytic partners to develop test design and targeting criteria
- Evaluating, measuring, and reporting on all marketing campaign effectiveness and ROI on a monthly and quarterly basis
- Working knowledge of Enterprise tools including Adobe Experience Manager (CMS), Sprinklr (Social Media management) and Salesforce (CRM)
- Marketing management experience required
- Significant marketing agency experience in a customer-facing role while managing and executing on multiple, simultaneous digital marketing campaigns
- Experience in utilizing marketing automation reporting for decision-making
8
Skills For Regional Marketing Program Manager Resume
- Experience developing, implementing, and managing marketing demand generation/revenue creation
- Effective at collaborating with others; while moving-managing stakeholders to consensus
- Experience managing on-going programs and associated operating rhythms
- Lead the planning, development, branding and effective implementation of integrated marketing campaigns from start to finish
- Hands-on program management experience in online & mobile marketing, working across advertising channels, web design & development
- Demonstrated track record of developing and maintaining operations and process initiatives in support of marketing activities is required
- Experience with measuring, tracking and improving ROI
- Professional budgeting experience and/or event planning and marketing
- Previous experience in managing large scale implementation utilizing manufacturing and assembly line practices
9
Skills For Email Marketing Program Manager Resume
- Experience of managing or working with a marketing agency
- Experienced in testing methodologies, A/B tests and delivering and presenting results
- Experience planning and implementing strategic marketing efforts across digital channels
- Experience in developing, managing and optimizing email campaigns
- Adept at validating/data quality checking own data before passing along to recipient
- Extensive experience (8+ yrs) developing and delivering demand generation and inbound marketing programs
10
Skills For Marketing Program Manager, Senior Resume
- Experience in managing and executing marketing programs
- Experience planning and executing marketing strategy against goals and budgets
- Capture and prioritize digital marketing requests and manages expectations with our Marketing partners
- Strong understanding of marketing automation (Marketo) best practices
- Marketing experience with focus on analysis and/or reporting
List of Typical Responsibilities For a Marketing Program Manager Resume
1
Responsibilities For Senior Marketing Program Manager Resume
- Strong project management and organizational skills – ability to manage simultaneous. long and short term projects that span across various stakeholder groups and properties
- Strong analytical skills and results orientation, multi-task effectively
- Technical Skills—Pursues training and development opportunities; strives to continuously build knowledge and skills; sharmares expertise with others
- Strong presentation, communication and collaboration skills
- Excellent verbal and written communication, as well as leadership skills that inspire others to embrace teamwork and collaboration
- Team oriented, motivated self-starter who thrives in a fast-paced dynamic environment with demonstrated customer relationship skills
2
Responsibilities For Digital Marketing Program Manager Resume
- Computer literate with excellent skills in Word, Excel, PowerPoint, Outlook and Internet savvy
- Strong communication skills and credibility at the Executive level
- Demonstrated ability to effectively manage and deliver on multiple projects/programs
- Excellent communication skills in Italian or Spanish and fluency in English
- Excellent written communication skills and clear customer focus
- Excellent project management as well as exceptional interpersonal and organizational skills
3
Responsibilities For Global Marketing Program Manager Resume
- Proven verbal, written and presentation communication skills
- + Proven ability to effectively communicate (written or verbal) at all levels
- Collaborate and works well with others; effectively communicate and partner with all groups including field marketing, sales, pre-sales
- Proven experience driving consensus across various teams, stakeholders, styles and goals
- Prior Experience in required
4
Responsibilities For Direct Marketing Program Manager Resume
- Experience in Asia Pacific marketing role, hands on execution experience
- Collaborate with client managers to develop plans to effectively communicate strategic objectives and initiatives
- Experience Design: Create a high volume of fully integrated campaigns and experiences that span across multiple touch points
- Possess a high level of intellectual curiosity, and demonstrate strong judgment in the face of ambiguity
- Professional marketing experience in the high-tech industry (software industry experience required)
- Superb negotiation and influence management skills in a matrixed organization
- Self-directed with exceptional project management skills
- Advanced skills in Microsoft Office applications (Word, PowerPoint, Excel, etc)
5
Responsibilities For Channel Marketing Program Manager Resume
- Identify and manage front-end systems and technology partners to effectively track and report on program usage
- Communicate, present, and influence at all levels of the organization, including strategic partners credibly and effectively
- Excellent, effective and confident communications – written and verbal
- Proven ability to multitask and prioritize critical tasks with a high attention to detail
- Superior written and verbal communication skills and ability to succinctly summarize key findings
- Experienced sales and client trainer with a good sense of humor
- Program and/or project management skills and fanatical attention to detail
6
Responsibilities For Affiliate Marketing Program Manager Resume
- Embracing a data driven approach with reporting and analysis of program and tactic effectiveness
- Experience optimizing marketing activities by leveraging analytics, conducting controlled tests, and applying insights to improve performance
- Experience optimizing marketing activities by conducting controlled tests and applying learnings
- Integrated marketing program planning, execution, and reporting experience
- Analytical focus, with experience in tracking marketing campaigns, and pulling actionable insights from data
- Experience with marketing content development and management, including whitepapers, presentations, blogs, positioning papers, and product collateral
- Experience driving campaign response or lifecycle management through direct marketing or digital marketing
- Demonstrated strategic thinking to support creative understanding
7
Responsibilities For Field Marketing Program Manager Resume
- Excellent understanding sales needs, customer’s buying cycle, demand ge neration and analysis
- Creative production industry experience, including design, photo, video and marketing/communications
- Effective in working with technical peers and well-practiced in holding project teams accountable
- Experience working/managing cross functional team projects/programs
- Professional Marketing/Business administration experience; preferably in a Marketing leadership role
- B2C/B2B marketing experience across the messaging, awareness, and customer engagement
- Thrives as a strong individual lead and a team player, comfortable in navigating ambiguity and working in uncharted territory
- Aid in identifying opportunities for customer upsell, positioning in a way that is relevant as part of the adopt experience
- Manage the Project Decision Meeting, a cross-functional management meeting focused on alignment on priorities and accountability to project deliverables
8
Responsibilities For Regional Marketing Program Manager Resume
- BA or BS in marketing, communications, or equivalent marketing experience required
- Experience with creating clear, concise presentations and comfortable with presenting to peers and senior-level stakeholders
- Experience creating original marketing content for campaigns
- Work experience in a Marketing strategy role working with premium brands
- Demonstrated understanding of project managing cross-functional teams through multi-stage initiatives
- Experience working for large, multi-channel retailer or technology/marketing automation organization (e.g. Adobe, Salesforce)
- Experience in marketing programs or marketing communications
9
Responsibilities For Email Marketing Program Manager Resume
- Experience working with webinar platform technology and troubleshooting technical issues
- Experience in supporting sales teams, strategic alliances and understanding of how to manage multiple processes for demand generation activities
- Experience in a fast-moving environment delivering critical business insights quickly and accurately
- Experience with managing and mentoring staff
- Hands-on event management or integrated marketing communications planning experience
- Strong understanding of B2B marketing lead generation and program development
- Experience delivering successful co-marketing campaigns
10
Responsibilities For Marketing Program Manager, Senior Resume
- Experience in B2B marketing, working with high-tech products/services, especially with other similar, enterprise-level cloud providers
- Strategic planning and marketing experience
- Experience managing marketing program execution from strategic collaboration through completion of tactical deliverables
- Proven track record of success creating and executing measurable digital programs globally
- Experience within a mid-to-large size company responsible for executing marketing strategies ideally in a global environment
- Experience of developing marketing campaigns
- Experience developing and managing a project budget
- Experience working with email service providers, developing segmentation strategies and customer touch point plans
- Experience with digital marketing analytics platforms, such as Google Analytics, Adobe Marketing Cloud or similar
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