Marketing Leader Resume Sample
Joaquin Stanton
52705 Hartmann Hill,
Phoenix,
AZ
+1 (555) 962 4120
Work Experience
Marketing Leader
09/2017
-
PRESENT
Philadelphia, PA
- Support and encourage methods for driving innovation and change across the sector’s GTM strategy
- Maintain up-to-date knowledge on Banking Capital Markets issues, trends and long-term implications for EY’s brand in the sector and its Go To Market approach in particular
- Deliver on EY and BMC strategic priorities; align EY’s business priorities to Banking Capital Markets agenda, brand and revenue goals; achieve the desired results
- Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the sector’s strategic goals; engage with leaders effectively to gain sponsorship for activities
- Understand EY’s business; effectively navigate EY’s and BMC’s matrix organization to access, inform and engage the right people at the right time
- Experience in social media/web
- Drive e-Commerce strategy and work with GBE’s and COE’s to keep e-Commerce vehicles current and vibrant
- Accountable for executive level interface with co-promote partner
- Lead the creation and execution of jointly agreed upon strategic and tactical marketing plans, product messaging alignment, and forecasting
Global Marketing Leader
05/2012
-
03/2017
Philadelphia, PA
- Develop Integrated Business Planning (IBP) for skin cleansing & skin care category aligned with global vision and share it with distributor
- Lead Innovation Process Management including importing and developing new products for skin cleansing & skin care categories
- Cascade and share best practice of Unilever to distributor for related category
- Be brand guardian to help distributor build brand aligned with global directions
- Co-develop local consumer targeted IMC campaign with best marketing mix
- Give input and be in the know of marketing initiatives / marketing communication of distributor
- Evaualte and measure outcomes and learnings of marketing campaigns and launch initiatives
Regional Marketing Leader
07/2006
-
11/2011
Houston, TX
- Monitor brand financials (sales/GP/profit/A&P etc.) and manage to identify potential issues and opportunities
- Report issues & challenges and come up with solutions/recommendations to improve effectiveness based on performance monitoring
- Align with marketing of distributor to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
- Co-work execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
- Manage category regulatory changes and challenges
- Coordinate and train marketing assistants to work effectively and efficiently to deliver optimizing results
- Local Communications Strategy
- Facilitate input flow between local and global teams
- Drive the marketing strategy to grow business results on country level
Education
Franciscan University of Steubenville
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Excellent communication skills both written and verbal. Exemplary listening skills and the ability to translate internal and external customer requirements
- Strong overall business and people skills, including strategy planning, executive presentation skills and business financial acumen
- Superior communication skills and demonstrated experience presenting to all levels, including senior management
- Experience in planning, priority settings, and project management skills
- Strong critical thinker; demonstrated record of both strategic and analytic skills
- Influencing skills – ability to motivate individuals and demonstrate organizational influence,
- Strong communication skills for building trust and relationships – listening
How to write Marketing Leader Resume
Marketing Leader role is responsible for leadership, marketing, commercial, organization, business, strategic, digital, analytical, strategy, technology.
To write great resume for marketing leader job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Leader Resume
The section contact information is important in your marketing leader resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Leader Resume
The section work experience is an essential part of your marketing leader resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing leader responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing leader position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Leader resume experience can include:
- Demonstrated written, oral, presentation, organizational, and interpersonal skills
- Evaluate and recommend reporting platform changes to ensure business objectives are measured on an ongoing basis. Experience in setting up data aggregators
- Vast understanding and experience in the commercial segment, buying patterns, requirements, and benefit articulation
- Experience leveraging online and offline marketing channels to drive B2C customer acquisition, lead generation and/or revenue generation
- Experience in marketing for Services business
- Develop and create a marketing strategy that is in alignment with field leaders, with a strong emphasis in digital lead generation to drive scale
Education on a Marketing Leader Resume
Make sure to make education a priority on your marketing leader resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing leader experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Leader Resume
When listing skills on your marketing leader resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing leader skills:
- Proven ability to effectively lead and develop people, thus building high performing and engaged teams
- Strong leadership skills to coordinate the team´s initiatives and decision making in alignment with the given objectives and expectations
- Strong leadership and communication skills with the ability to collaborate, motivate, and influence at all levels of the organization
- Strong analytical, process management and organization skills
- Outstanding analytical, problem-solving skills and attention to detail
- Building Effective Team –Blends people into teams when needed; creates strong morale and spirit in his/her team
List of Typical Experience For a Marketing Leader Resume
1
Experience For Global Marketing Leader Resume
- Excellent organizational, management and communication skills. Ability to influence at all levels
- Marketing planning and project management skills
- Significant experience required including strategy, managerial, and budgetary experience. Broad business understanding required
- Proven experience building marketing capabilities and solutions in related B2B markets
- Prior experience in marketing or product management
- Demonstrated experience leading transformation change to end buyers
- Dynamic analytical and problem-solving skills
2
Experience For Digital Marketing Leader Resume
- Prioritise initiatives for delivery across the team with consideration of business-wide delivery capacity and competing priorities
- Responsible for strengthening the function’s capabilities with new skills, methods and tools
- Strong B2B marketing experience required and deep understanding of the technology industry
- Great verbal and written communication skills – comfortable with articulating the business value of technology in simple terms
- Marketing; Strategy Development; Leadership; Influencing experience
3
Experience For Regional Marketing Leader Resume
- Experience developing and managing marketing programs and/or channel programs and/or B2B Marketing
- Experience in digital marketing execution including digital campaigns, SEO, email marketing, online advertising and social media management
- Experience working in Marketing or Marketing Communications
- Experience developing high level marketing and brand strategies in the context of rapidly-evolving technologies
- Ensures effectiveness of product core brand strategy, positioning and core messaging
4
Experience For Field Marketing Leader Resume
- Project management experience from planning and implementation of marketing related projects, preferable in an international environment
- Experience working with a cross-functional team across design, product, and engineering team to meet aggressive goals
- Experience aligning multiple and diffuse agendas to critical brand and marketing objectives
- Demonstrated knowledge of marketing acumen / tools i.e. marketing frameworks, Stage-Gate, etc
- Experience working in a start up environment with track record of growing a small business to scale
- Develop evidenced-based collateral to include case studies, whitepapers, press materials, peer review material, tradeshow messaging
- Marketing experience, preferably in Financial Services
- Appropriate technical/IP knowledge, market and customer strategy and planning experience
5
Experience For Senior Marketing Leader Resume
- Develops company’s marketing objectives and principles, and achieves goals in creative and effective ways
- Evidence of ability to track and measure Marketing Return on Investment and Brand metrics
- Superior marketing experience within B2B and B2C space
- Drive the business’s evolution towards customer-level experience management and growth strategies
- Develop a strong understanding of the target customer’s needs and create compelling and differentiated marketing stories, content and messaging
6
Experience For Channel Marketing Leader Resume
- Collect, validate, maintain and update relevant information about
- Builds measurability into programs; analyses and assesses the effectiveness of projects and campaigns
- Knowledge and experience with modern integrated marketing programs
- Solid understanding of cloud, data centre infrastructure and virtualization technologies
- Experience leading a team of marketing professionals and creating a growth and innovative culture for the segment, under budgetary constraints
- Experience working with sales teams and supporting commercial teams with programs to drive awareness and sales
- Develop product positioning for new products, identify and prioritize growth opportunities
- Develops market and customer segmentation. In addition targets and positions products and identifies/prioritizes opportunities to pursue for growth
- Experience with agency/client relations, either on the agency side or on the client side
7
Experience For Regional Operational Marketing Leader Middle East Africa Resume
- Lead all PR efforts, coordinate all media contact, write press releases, and ensure that the business consistently gets strong print and digital coverage
- Contributing to the Growth Playbook and support activity of regional/operational marketing teams and ensuring alignment with global marketing plan
- Developing and executing on a Marketing communication strategy for Existing segments and new market penetration
- Modelling – building and improving based on installed based modelling, failure rates etc
- Monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g. leading generation programs, trade show management, etc.)
- Forecasting – integration of OE forecasts into the modelling and assessing future market development
- Planning, developing and leading the team
8
Experience For Region Marketing Leader South Asia Resume
- Working closely with GE Healthcare’s IT team & leadership for management and execution of selected platforms supporting digital programs
- Understanding of the ag business, specifically the seed selling process
- Supporting the development of KOLs
- Partnering with Finance, Product and Design teams to represent the internal needs of the organization
- Helping to assess modality portfolio competitiveness and drive clear product positioning via the execution of marketing communications plans
- Understanding customer’s needs as well as values and benefits sought for the product/service offering
- Supporting the implementation of the regional marketing strategy and commercial plan
- Developing a thought leadership strategy to increase J&J’s leadership in health and wellness
9
Experience For European Cardiovascular Marketing Leader Resume
- Track record of hiring & developing high-performing Marketing Managers
- Be the subject matter expert on Reporting and Insights and provided internal training and knowledge sharing as required
- Coordinate office communications using desktop publishing and word processing software and upkeep of firm intranet
- Assist with assessing and optimizing social media presence and online advertising
- Identify and select KOL’s for thought leadership and awareness building in collaboration with Regional Service Marketing
- Report to the Field Marketing Team Lead and engage closes with the Product Solutions Marketing Director
10
Experience For Global Digital Tools Marketing Leader Resume
- Develop strategic marketing plan that identifies & directs marketing activities toward opportunities for revenue growth
- Detailed analysis and reporting of results along with regular and ad-hoc reporting to internal stakeholders
- Own and evolve Cisco Jasper's new Product Marketing 2.0 Customer, Value Proposition, Messaging and Content process
- Drive marketing initiatives that strengthen our relations with partners and existing customers and provide the basis for additional sales
- Ensure compliance with global branding and marketing guidelines
- Works cross-functionally with organizations including marketing, product development and customer support
- Be a liaison with sales, partner, and HQ marketing team to build and execute on the marketing plan for different EMEA territories
- Define (at global level), build and execute an impactful Demand Generation Plan for the Group/GEO, working with Channel Marketing leaders
List of Typical Skills For a Marketing Leader Resume
1
Skills For Global Marketing Leader Resume
- Experience planning and implementing trade shows/events and a demonstrated track record of developing award-winning trade shows
- Experience in inside or outside sales and/or marketing experience in industrial automation industry or manufacturing environment
- Natural networking and collaboration skills
- Demonstrated first experience in driving change successfully into an organization
- Prioritizing and mapping customer segments and works with each country’s Field Marketing team on demand creation activities
- Marketing experience in market and customer insights, product commercialization and branding
- Experience developing and executing integrated marketing campaigns and strategies including
- Experience in marketing, service marketing, product marketing, marketing
2
Skills For Digital Marketing Leader Resume
- Two-three years of experience creating and managing web and/or email marketing campaigns in a B2B environment
- Strong customer focus, including building customer understanding
- Experience in building, developing high performing teams
- Experience in marketing, product marketing or related field
- 5+years’ experience in marketing, product marketing or related field
3
Skills For Regional Marketing Leader Resume
- Experience in marketing, product marketing or related field
- More than 7 years’ experience in marketing, product marketing or related field
- Strong functional excellence in planning and evaluating the tools of integrated communications along the value chain on- and offline
- Work experience in services marketing and business development of laboratory services,
- Experience in working with analytics reports and tools
- Experience in digital marketing and ecommerce or related field
- Marketing work experience
4
Skills For Field Marketing Leader Resume
- Experience in strategy development, product and/or project management, or marketing
- Demonstrated ability to hire and lead high performance Marketing Management teams
- B2B marketing experience
- Self-starter that builds strong relationships in order to deliver outstanding end-to-end business results with limited resources
- Progressive Marketing Experience
- Previous experience interacting with a field sales team
- Demonstrated success with cross functional teams to create winning customer solutions
5
Skills For Senior Marketing Leader Resume
- Experience leading brand strategy
- Managed major product launches with experience in project management for marketing
- Demonstrated ability in business planning
- Develops and maintains effective relationships with customers and is capable of quickly earning their trust and respect
- Leadership experiences in a matrixed organization, leading internal business partners and agenda management
6
Skills For Channel Marketing Leader Resume
- Extensive experience leading global, cross-functional virtual teams in a non-hierarchical environment
- Significant experience in marketing, sales, operations or related field
- Excellent problem solving and conflict management capabilities
- Proven ability in collaborating in a highly matrixed organization
- Experience in marketing, sales, commercial or related field
- Working in matrix organizations with multiple distribution channels and influencers, and having held operational accountability across geographic boundaries
- Executing business and marketing strategy for a sizeable business segment
7
Skills For Regional Operational Marketing Leader Middle East Africa Resume
- Developing and supporting product-specific KOL’s and advisory boards
- Conduct ongoing analysis and optimization of existing marketing campaigns including analysis of product sales data
- Interest in identifying and implementing innovative and efficient digital marketing best practices
- Bring complex issues to a head with options to solve problems dynamically, and keep moving
- Manages the Segmentation, Targeting and Positioning for GE Power Digital solutions in the Power & Utility industry
- Results Oriented: Established track record of winning new business and driving growth
- Consumer focus: Deep understanding of the defined the target audience(s) especially their needs and buying behaviour
- Strategic thinking, understanding how to translate strategy into actions
- Lead directly or indirectly stakeholders to ensure marketing plans are implemented according to the plan
8
Skills For Region Marketing Leader South Asia Resume
- Own and evolve Cisco Jasper’s new Product Marketing 2.0 Customer, Value Proposition, Messaging and Content process
- Independent thinker and implementer who can determine and execute a complex, busy and ever-changing work schedule
- Willingness to roll the sleeves up and get stuck into any aspect of the sales, marketing and distribution field to get results
- Willingness and ability to take on additional responsibilities and undertake challenging tasks
- Commercial activation support: develops and executes marketing programs aligned with global
9
Skills For European Cardiovascular Marketing Leader Resume
- Exercises leadership and understands and exhibits Teaming abilities
- Lead, Discuss, align and communicate Marketing Plan with the Switzerland and Austrian Country SMT and secure commitment
- Part of- and resource in the EMEA PLE Marketing programs Core Team
- Track record of successful operational field marketing for IT and software solutions in North or Latin America
- Influence sales leadership to drive sales and marketing integration
- Lead through influence without having direct control
10
Skills For Global Digital Tools Marketing Leader Resume
- Help execute and lead the 3M Corporate Brand and Communications digital content Marketing strategy
- Manage event marketing partnerships (production,
- Set direction to the organization and make proposal to the Marketing Director EMEAI for future growth opportunities
- Identify and select attractive market opportunities with compelling business cases
- Participate in the innovation pipeline development process and provide overall strategic marketing direction
- Identify customer segments to target and compelling value propositions
- Articulate product and service offerings, key benefits and messages for use by sales force with all necessary trainings and marketing collaterals
List of Typical Responsibilities For a Marketing Leader Resume
1
Responsibilities For Global Marketing Leader Resume
- Strong track record of building and leading high-performance marketing teams
- Analyse campaign results in Salesforce to ensure an effective ROI on the marketing investments made
- Marketing, communications or journalism experience
- Work with partners and across support functions to deliver compliant and effective marketing materials
- 5+ experience in marketing mix activities
2
Responsibilities For Digital Marketing Leader Resume
- Effective in partnering with cross-functional teams
- Experience on Manager’s position is not less than 1 year
- Proven leader in digital lead generation programs in commercial segment to drive scale and create acceleration
- Create the strategy and lead the RS Marketing Team, a Marketing Manager and 4 marketing specialists for all marketing activities within RS
- Ensure an external perspective is considered when developing and scoping growth initiatives, and leading market-facing growth projects
- Manage marketing budget and marketing approval processes including tracking and on-time delivery of workflows
3
Responsibilities For Regional Marketing Leader Resume
- Provide input into developing and evolving Consumer Marketing’s strategic roadmap
- Establish the enabling capabilities to deliver on the roadmap, incorporating new channels, servicing capabilities, shared services and technologies
- Lead a marketing execution program spanning Acquisition, Channel, Direct Marketing and strategic projects
- Develop and update website content, including SEO by implementing keyword strategies to increase search ranking and traffic
- Develop segmentation frameworks utilizing and triangulating multiple data sets to drive targeting programs
- Administrative reporting and functional reporting for the Customer Information and Segmentation Manager and the Customer Database Administrator
4
Responsibilities For Field Marketing Leader Resume
- Implement pricing strategies and provide sales team support for identified pricing and promotion considerations
- Help evolve and deliver ongoing strategy with the telemarketing and sales plays team
- Define localized branding strategy including translation processes to ensure a consistent global voice
- Create and manage the marketing budget as defined in the marketing plan
- Core campaigns: develop and execute programs adapting global campaigns and solutions + developing locally required campaigns
- Execute marketing activities (education, events, direct marketing, digital programs) and leverage channels to support those programs
- Provide Global and Regional Product marketing insight on field marketing needs
5
Responsibilities For Senior Marketing Leader Resume
- Pharmaceutical/healthcare marketing knowledge including compliance and digital promotion frameworks
- Work with Marketing, Health Market Leaders, and Client Leaders to ensure best outcomes for top strategic pursuits, including content development
- Buyer GTM programs (including EY Entrepreneur Of The YearTM)
- Conducts ongoing and ad hoc in-depth data analysis and research, identify opportunities, trends and provide actionable recommendations
- Manage the marketing expense budget, and contribute to the company’s financial metrics
- Drive an integrated plan across Marketing, Press, Analysts and Channel
6
Responsibilities For Channel Marketing Leader Resume
- Develop digital marketing strategy for Intuit QuickBooks in India
- Create, manage and publish dashboard. Report on progress against goals and relevant marketing metrics
- Leverage data for analyzing acquisition funnel metrics and to optimize campaign performance
- Maintain a key focus on megatrends and other broad influences that shape critical customer requirements and JM's solution planning
- Work with departments within RS and JM to develop and commercialize new products, which includes product/solution messaging and content management
- Manage the EMEA marketing budget
- Act as a marketing gatekeeper for other Corporate Innovation Platforms
- Self-starter with high energy, quick thinking ability and is a creative and resourceful leader
7
Responsibilities For Regional Operational Marketing Leader Middle East Africa Resume
- Build industry frameworks and organize brainstorming sessions and workshops, ability to create and drive succinct management dashboards
- Develop the marketing plans to support target markets, regions and marquee product lines
- Develop brochures, flyers and other promotional marketing collateral
- Manage marketing server and related assets
- Travel 30-40% of time, including international travel
- Development of disease and patient pathway understanding and frameworks to support strategy and execution
8
Responsibilities For Region Marketing Leader South Asia Resume
- Develop annual field marketing plan for radiology contrast media portfolio
- Work with training partners to ensure commercial teams are fully enabled and knowledgeable to deliver campaigns in the field
- Lead, train and develop the marketing team
- Ensure proper resourcing and trade off within and across platform
- Lead country marketing strategy and execution
- Drives the growth projects development, enabling its execution
- This role is based within the Region
9
Responsibilities For European Cardiovascular Marketing Leader Resume
- Manage all aspects of the value proposition, including tracking industry trends, competitor’s and customer experience metrics. Ensure program profitability and penetration through continued enhancements
- 10%: Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables
- Assess client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with the client’s overall business strategy
- Assess key client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with the client’s overall business strategy
- Lead the Marketing contribution to key strategic initiatives for the Personal Lending business, including opportunity identification and targeting, market sizing, customer value proposition articulation and go to market strategy
- Accountable for working with the broader PLs marketing team to lead forecasting, Opex management, campaign performance reporting and PIRs, marketing effectiveness and ensure delivery of strategic priorities
10
Responsibilities For Global Digital Tools Marketing Leader Resume
- Support and facilitate setting the strategic direction of the PLs business including provision of analytical inputs and preparation of slides for the business’s strategic review processes (Blueprint, monthly, quarterly and ad hoc KPI management sessions)
- Gather and analyse intelligence on market, competitors (including their capabilities and limitations), and customers for the purpose of accurate and confident decision-making in determining market opportunity and strategy development
- Drive best-practice campaign management, including creative and copy development and optimisation, opex and agency management, target setting and results tracking
- Lead engagement into our retail partners and supporting our program teams, including development of collateral, tools and marketing guidelines
- Be able to practically apply digital techniques to the marketing funnel and sales pipeline
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