Marketing Intelligence Resume Sample
Walker Bayer
86792 Lakin Rapid,
Phoenix,
AZ
+1 (555) 305 3054
Work Experience
Senior Marketing Intelligence Manager
06/2015
-
PRESENT
Boston, MA
- Standard office environment in Manassas, VA
- Position is eligible to telecommute two days per week, subject to manager approval
- Impact & Convince Others
- Continuous monitoring of competitor trends and ad-hoc wargames with multi-disciplinary teams to determine actions
- Tracking and reporting monthly performance of relevant businesses, monitoring key indicators including market share, pricing, distribution of Philips and competition
- Contributing to BG growth by providing actionable market and competitor insights to support business development, strategic planning, innovation roadmap
- Assessing potential of new categories and geographies, identifying, evaluating and presenting new opportunities to the Businesses, related to product portfolio, distribution channels and key account plans
- Understanding and assessing business potential of new market trends
- Actively participate in Monthly and Quarterly Performance review meetings, working directly with Management Team and senior Executives
Marketing Intelligence Analyst
04/2010
-
01/2015
Houston, TX
- Understands and applies procedures, regulations and policies related to areas of data utilization, access and management
- Deep knowledge of Database design, development and maintenance, data and information flow and interfaces
- Knowledge of Digital Data requirements
- Detail Oriented, Organized and Strong Follow-through—Ability to Manage Multiple Complex Projects Simultaneously
- Experience Leading and Managing Teams with Positive Results
- Focus on Quality and Timely Service Delivery to internal Customers
- Resilience and Capacity to Work in High Growth, Fast-pace Environment
- Fluent in English (Mandatory) Behavioral and Interpersonal
Marketing Intelligence Intern
05/2004
-
12/2009
Chicago, IL
- Connecting various data sources (i.e. consumer data, sell out data, social media, brand tracking data)
- Have a coaching role towards interns junior members of the team
- Experience in Customer Information initiatives and business intelligence tools
- Experience in building business dashboard and applying business Intelligence capability to deliver marketing analysis
- Strong technical knowledge & experience with business intelligence & visualization tool preferable on Tableau / Qlikview
- Strong SQL technical skills are essentially preferable on SQLServer/Oracle
- Deep knowledge of ETL processes and OLAP data models
- Strong Understanding of Marketing Operations and Business Processes
- Makes thorough, well-researched decisions that are compatible with overall goals and priorities
Education
University of Phoenix - Oregon Campus
2000 - 2004
Bachelor's Degree in Business
Professional Skills
- Excellent Excel skills and experience with analysis of market data
- Very strong strategic thinking, analytical, problem solving, project management and negotiation skills
- Excellent writing and presenting skills
- Proven analytical and problem solving skills, inquisitive mind
- Proven leadership, team building and people management skills
- Demonstrated intellectual curiosity and critical thinking skills
- Excellent analytic skills with the ability to use tools & data to dive deep and provide analysis consistently on performance metrics
How to write Marketing Intelligence Resume
Marketing Intelligence role is responsible for analytical, excel, software, programming, marketing, sql, finance, training, integration, database.
To write great resume for marketing intelligence job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Intelligence Resume
The section contact information is important in your marketing intelligence resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Intelligence Resume
The section work experience is an essential part of your marketing intelligence resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing intelligence responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing intelligence position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Intelligence resume experience can include:
- Excellent Verbal and Written Communication Skills Managerial
- Well-developed interpersonal skills to build positive working relationships within the group
- Experience in agency, consultancy, analytics, or related industries, with 2+ years’ of work experience in data analytics
- Identifying strategic information needs for growth opportunities and setting priorities and agenda for growth projects to drive sustainable innovation
- Identify insights about our marketing program by building a strong understanding of results driven by each campaign
- Experience using relevant software to “scrape” the internet and compile reports
Education on a Marketing Intelligence Resume
Make sure to make education a priority on your marketing intelligence resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing intelligence experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Intelligence Resume
When listing skills on your marketing intelligence resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing intelligence skills:
- Strong interpersonal skills to build positive working relationships
- Very good Microsoft Excel skills: Excel programming is necessary
- Good interpersonal and relationship-building skills to influence and manage staff at all levels of the organisation
- Prioritize time well and juggle multiple projects effectively
- Communication – excellent written, verbal and e-mail skills
- Excellent analytical skills – ability to understand business strategies, tactics & implement measurable research plans
List of Typical Experience For a Marketing Intelligence Resume
1
Experience For Senior Marketing Intelligence Manager Resume
- Proactively identifying solutions for improving the effectiveness of sales & marketing campaigns
- Data consolidation arriving from various sources and POS
- Translating general business questions into specific requirements and then deliver meaningful insights
- Monitoring of Trelleborg Sealing Solutions’ competitive landscape
- Recommend changes to our campaigns or overall strategy based on insights generated, sharing with marketing leadership
2
Experience For Marketing Intelligence Analyst Resume
- Create new visualization and reporting to help the marketing team monitor new performance indicators
- Structure and establish the marketing intelligence program, to gain the fundamental understanding of customers, competitive and industry landscape and markets
- Collaborates with Marketing Operations on data strategy and tracking requirements to enable program execution and measurement needs across all channels
- Interaction with Marketing, Trade Marketing and Sales Departments
- Present data & information in a compelling presentation in a logical, story board approach resulting in provocative business insights
- Use our robust reporting capabilities to better understand the drivers behind both positive and negative topline sales and traffic results
- Diligent in seeking information on markets or technology and can remove barriers to access it
- Translate complex analytic findings into understandable solutions and institutionalize learning across NUSA
- Proactively seek to optimize Marketing levers across brands and categories
3
Experience For Marketing Intelligence Manager Resume
- Contributes to account planning through the development of performance projections and pro-forma financial analyses, and through strategic leadership
- Develops testing plans to evaluate current campaigns
- Evaluates the optimal contact pattern with target markets relative to timing, method and communication strategy
- Provides periodic statistical reporting of campaign results for all clients as dictated by individual project needs
- Works with marketing teams and business units to understand research needs and to provide insights that enable informed business initiatives and drive growth
- Utilizes research to enhance understanding of customer and prospect behavior, needs, preferences and attitudes
- Translates insights into actions to support product management, sales and marketing programs
- Stays current with research trends and cutting edge techniques
- Contribution to providing valuable and quality insights
4
Experience For Marketing Intelligence Intern Resume
- Provide feedback to Ferrero Business Units in terms of product quantity, price, positioning, quality, competitors, etc
- Act as the point of contact for managing knowledge management systems together with IT and business stakeholders
- Provide leadership and expertise to support the marketing team in determine go to market strategies
- Assist with product price optimization and predictive capabilities for improved brand forecasting
- University graduate, preferable in marketing, business administration, economy or statistics
- At least five years of B2C marketing measurement and analytics (preferably retail)
- Support data gathering for industry benchmarks to be used internally and externally
- Support efficiency improvement through learning of new tools and processes
5
Experience For Director, Marketing Intelligence Resume
- Business Intelligence & Analytics,
- Market & Competitive Analytics
- Participate in conversations with our agency partners to understand the strategies in place
- Measure and analyze customer journey as well as paid, owned and earned media performance KPI’s for MBA Programs and other initiatives. Advise Marketing Directors to help develop their plans and optimize strategies
- Perform exploratory data analyses to better understand clients’ audiences, clients and industry trends and present findings to both technical and non-technical audiences
- Conduct comprehensive market research for major aqua species and indentify potential business opportunites by using Cargill Marketing Academy tools. The research covers aqua feed, aqua products, raw material, consumer trend, customer profitability and culture technology, etc,
- Study macro and micro-economics and other information impacting on aqua industry
- Track financial performance of Cargill product portfolio and recommend pricing strategy
6
Experience For Analyst, Advertising & Marketing Intelligence Resume
- Track & analyze prices of raw material, aqua products, competitors’ feed, etc,
- Thrives in small, dynamic environments
- Has a viewpoint of the bigger picture and can connect ideas to strategies
- Maintain data integrity and troubleshooting issues; ensure data accuracy by validating data with new and existing tools. Learn and understand a broad range of Amazon’s data resources and know how, when, and which to use and which not to use
- Plan and execute desk research, primary customer research, competitive and market analysis to understand the market opportunities and sizing, competitive landscape, trend, and customer interests, in order to bring strong insights to support full-cycle of business creation
- Apply strict budget control and secure project timelines
- Effectively strong MI contribution to global business by working seamlessly with colleagues in the global business teams and Marketing Intelligence Team, as well as external research suppliers
- Lead for Competitor and OEM bio’s
- Advocate for business decisions grounded in a comprehensive risk and opportunity assessment
7
Experience For Manager, Marketing Intelligence Resume
- Enable team to deliver insights to support delivery of financial and strategic objectives
- Proactively collaborate with cross-functional and external experts to support business strategies
- Ensure integration across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base)
- Market monitoring: prepare monthly market share tracker and market reporting for the Oral Health Care business, identifying key developments
- Measure performance on the ability to use statistics to help achieve business goals
- Perform in-depth competitive analysis of other firms’ product offerings, including collecting competitive collateral, information on capabilities/strategy and offering guidance on proper positioning to effectively develop and differentiate our offerings vis a vis all major and emerging players in the designated market
- Deep dives: conduct additional analysis to identify root causes for market and market share developments providing insights to develop corrective actions and/or identify opportunities
8
Experience For Marketing Intelligence & Analytics Storyteller Resume
- Ad-hoc request: support marketing and (category) management with additional requests on specific countries, channels, product introductions, etc
- Develops persuasive presentations, POV documents and strategic and operational recommendations for presentation to clients
- Manages collaboration of all team disciplines to accurately gather and use information for program analyses
- Develops analytical techniques and tools into marketable products that fulfill needs across the client base
- Provides marketing profiles of target segments based on demographic, psychographic, geographic and lifestyle characteristics accessed through internal database review and external research
- Advises Account Management in the establishment of target acquisition strategies (through a variety of media: lists, co-ops, etc.)
9
Experience For Digital Marketing Intelligence Associate Manager Resume
- Evaluates and develops partnerships with information resources
- Provides periodic evaluation and strategic insights of brand and marketplace social conversations
- Collects data, analyzes trends, draws conclusions, and provides recommendations on cross-channel marketing tactics and strategies (including broadcast, social media, mobile marketing, banner ads) Project manages key strategic marketing initiatives (example: Media Mix Modeling, Multi-Touch Attribution, etc.)
- Work with local marketing data management platform to standardize and automate on common marketing and analytic processes
- Provide upcoming campaign strategy based on product category, location and media tactic
- Creates experimental designs (test vs. control) for marketing tactics which allows for accurate ROI measurement
- Develops and manages marketing data and analytical resources, tools and capabilities across assigned agency accounts and within discipline areas of specialty
- Develops cross-channel marketing analytical techniques and tools into marketable products that fulfill current and future client needs
- Performs data mining and statistical analysis of cross-channel client data to produce insights that drive data-driven marketing campaigns. Translate the data into meaningful strategic and tactical recommendations based on these analyses
10
Experience For Marketing Intelligence Analytics Manager Resume
- Serves as an internal and external evangelist for data-driven marketing
- Performs and oversees marketing campaign analytics and optimization. Produce campaign dashboards and results analysis
- Collaborates with department to determine staffing needs to ensure appropriate coverage to meet client needs
- Supervises, manages, and mentors direct reports
- Closely oversees the work of specific team-dedicated analysts to ensure current client needs for measurement and analysis are met and to identify opportunities to deepen or expand client relationships
- Represent the Marketing Intelligence discipline in new business activities, including capabilities presentations, pitch proposals, and development of case studies
- Provides data management support and consulting in support of ‘ad hoc’ client projects as needed
List of Typical Skills For a Marketing Intelligence Resume
1
Skills For Senior Marketing Intelligence Manager Resume
- Good communication skills, both orally and written in English
- Marketing, strategic planning, organizational development, and analytical/problem-solving skills are required
- Well-developed communication and entrepreneurial skills, persistence, positive thinking, taking ownership at work and teaming up with stakeholders
- Experience using business analytics tools for querying internal and external databases. Experience with SAP helpful
- Effectively manage a queue of requests for marketing analysis, expanded data integration, data access and campaign, analytics and reporting needs
2
Skills For Marketing Intelligence Analyst Resume
- As subject matter expert, assist the user community in understanding the use of the customer data warehouse and how it can be used effectively
- People management of professional analysts experience a strong asset
- Good research experience, techniques & practices
- Able to develop presentation with good looking charts and effective yet impactful messages
- Advanced numeracy and excel software skills
- Proven market Intelligence experience
- Understanding of marketing and sales strategy, planning issues, budgeting, priority setting
- Coaching and mentoring expertise a strong asset
- Marketing analytics experience, supporting global B2B marketing and sales organizations
3
Skills For Marketing Intelligence Manager Resume
- Previous marketing research or related marketing experience an asset
- Previous marketing research or related marketing experience required
- Experience with qualitative and quantitative research development, conducting/fielding research studies (online and in person) and final research analysis
- Experience in market intelligence/ research and in preparing and analyzing consumer researches, e.g. mainly segmentation, usage and attitude studies
- Related experience (marketing or financial analysis)
- Experience of briefing senior managers and stakeholders
- Experience with market analysis within the polyurethanes industry is desirable, but not essential
- Demonstrated track record with search engines, web analytics, and business research tools
- Computer experience with vendor based software, as well as Windows based PC software (PowerPoint, Excel, Word)
4
Skills For Marketing Intelligence Intern Resume
- 8-10’ experience, preferably within syndicated data or other quantitative/analytical related area
- Education and or experience within a health economics or healthcare background
- Manage and co-ordinate the day to day operation of Philips Health Systems customer experience surveys (Relationship/NPS) on time and to budget
- Law firm and/or professional services experience
- In-depth business research project experience
- Share experiences on specific projects with other DMI colleagues on a regional and global level
- Can demonstrate independent thinking and is self-motivated
5
Skills For Director, Marketing Intelligence Resume
- Strong desire to be a team player
- Five years or more experience in marketing analytics
- Business advocate for effective shared utilization and support of the QuickStart DWH and Marketing Intelligence
- Substantial experience in a similar function and/or in a quantitative research agency
- Experience of design and delivery of market insight programmes and the identification of market opportunities
- Project Management experience with a Prince 2 qualification or equivalent
- Expert familiarity with paid digital tactics, strong grasp of tools, formats and platforms including: AdWords, Doubleclick, Facebook Analytics
- Taking individual initiative, analytical thinking as well as collaboration in running projects within the team and outside business functions
6
Skills For Analyst, Advertising & Marketing Intelligence Resume
- Building a deep understanding of the market and consumer behavior trends and translating this into actionable insights for the business
- Owning, managing, and continuously updating a centralized market/competitive/customer fact base
- Managing the relation with the external research agencies
- Willing to cold call industry experts, customers, or target market users to vet opportunities
- Bring a 'customer voice' through sales/account team feedback, surveys, panels, focus groups, etc
- Managing the relation with the external market investigation agencies, in order to guard the data accuracy and to generate the exchange of information
- Partners with the Media and other key marketing firms to ensure media marketing efforts of the Marketing are obtaining an acceptable ROI
- Leads the analytics and communication process for key marketing programs including weekly ad and broadcast (including online video)
- Min. 3 years on marketing research agencies or client-side doing analytics or market research (both quantitative and qualitative)
7
Skills For Manager, Marketing Intelligence Resume
- Basic understanding on business and financial analysis/reporting
- + 5 years consultant background or in house strategic planning, marketing intelligence
- Expertise in preparation of on-line marketing brief, RFPs and Digital Marketing and media
- Frequent interface with senior stakeholders and other departments like Marketing, Trade Marketing, Sales
- Support the development of the customer segmentation project by sourcing and providing secondary data, information and intelligence to the project team
8
Skills For Marketing Intelligence & Analytics Storyteller Resume
- Partners with other Sr. Marketing Analysts to provide integrated and comprehensive marketing program analysis
- 4) Excel data mining and data screening for business report run out from SFDC, SAP, Customer service system
- In marketing research, business development, or financial analysis arena
- Excellent analytical thinking and ability to analyze and interpret large amounts of information to synthesize insights (e.g., from financial reports and in-depth primary market research studies)
- Strong computer background with experience with MS-Excel-Word-PowerPoint, and ease for learning new programs
- Leadership and entrepreneurial skills – strategic insight, taking initiative and drive for results
- Experience leading large scope analytical projects with deep experience in digital analytics
9
Skills For Digital Marketing Intelligence Associate Manager Resume
- Strong experience translating raw data into actionable insights
- Strong experience in fundamental consumer understanding research, as well as market and competition analysis
- Between 7-10 years’ experience in marketing research or intelligence, of which at least 3 years within health care
- Experience in marketing research or intelligence, of which 2-3 years within digital
- Experienced in conducting financial analysis
- A team player with a good servicing attitude
10
Skills For Marketing Intelligence Analytics Manager Resume
- Experience working with producers, program managers, designers, and artists
- Experience working with large transactional and customer datasets required
- Between 7-10 years’ experience in marketing research or intelligence, of which 2-3 years within digital
- Experience in managing small projects for multiple clients within own environment
- Exercise good judgment independently while maintaining composure in a fast-paced, service oriented environment
- Experienced in managing the relationship with external agencies
- Marketing, market intelligence, sales and/or business development experience
- Along with the Marketing Intelligence Lead, own the insights agenda for the US business to provide recommendations that lead to incremental, profitable growth
- Uncover opportunities that become apparent at a total Ferrero portfolio level through leveraging advanced analytics and key partner agencies
List of Typical Responsibilities For a Marketing Intelligence Resume
1
Responsibilities For Senior Marketing Intelligence Manager Resume
- Assist user community in the use and understanding of the QuickStart capabilities and how it can be used effectively
- Sales experience a strong asset
- Identify, develop and implement training and development for effective utilization and access of customer information
- Coordinate structured data collection efforts for the Marketing and/or Risk Analyst to use in advanced modeling and analysis initiatives
- Develops testing plans to evaluate client campaigns as needed
- Lead the expansion of business intelligence (BI) capability. Develop and manage BI roadmap & ensure BI strategy is aligned with consumer marketing
- Basic understanding of statistics & macro-economics
- Develops clear, articulate and persuasive presentations, POV documents, and strategic and operational recommendations
- Provides marketing profiles of target segments based on demographic, psychographic, geographic, and lifestyle characteristics accessed through internal and external data sources
2
Responsibilities For Marketing Intelligence Analyst Resume
- Evaluates and develops partnerships with data resources
- Prepares cost estimates and project budgets for client and non-client related projects as assigned
- Proficiency with statistical analysis tools and web analytics tools
- Facilitate and execute streamlined reporting, dashboards and analysis to support sound decision making. Ensure consistency in format and delivery . Design, coordinate and execute adhoc analysis and related activities
- Develops/executes procedures and best practices to maximize customer data actionable intelligence, practicing standard and efficient data access and utilization. Responsible for the setup and delivery of all customer and prospect data management functions and integration with the enabling marketing and analytic
3
Responsibilities For Marketing Intelligence Manager Resume
- Provide day to day operational support for the entire campaign lifecycle, including set-up, execution, tracking, reporting, marketing, utilization of analytics and CRM, including customer survey data
- Provide day to day operational support for database marketing campaigns
- Work with stakeholders, external parties, IT, Rregional/global MI to collect data from new sources and prepare it for use
- Manage the integration of new data sources to the customer data warehouse. Establish procedures and processes for management and oversight of new data mart development
- Continuously monitor, review, and recommend improvements to persistent data issues originating in source systems. Analyze and report on data utilization trends, standards, and proactively identify data access issues and opportunities
4
Responsibilities For Marketing Intelligence Intern Resume
- Work with distribution, marketing and analytic leaders to understand data access and utilization issues, and collaborate with colleagues to proactively and efficiently reach business objectives
- Coordinate/collaborate with IT, Marketing, Distribution and Customer Analytics functions
- Facilitate continuous review and analysis of current business processes or functions, and identify information improvements that demonstrate or derive measured benefits for the local companies
- Work within agreed decision making standards, limitations and authorities. Comply with key regulatory and risk management responsibilities. Ensure that data usage complies with data privacy regulations and company standards
- Structure and establish the fundamental consumer understanding in the areas of Personal Care; primarily for Beauty
- Effectively strong MI contribution to global business by working seamlessly with colleagues in the Oral Health Care global team, MI Team, Global MI colleagues, as well as external research suppliers
- Develop and maintain competitor analysis for agreed list of competitors (including tech investments, wins, acquisitions, tactics, and operations)
- Identification of the most attractive market opportunities for Sopra Steria to pursue and invest in from a technology/training/recruitment perspective
5
Responsibilities For Director, Marketing Intelligence Resume
- Proactive delivery of regular Market/Sector insight presentations that relate to Sopra Steria's Sector/Function's strategy and goals
- Maintain and actively share knowledge on the latest market trends in our industry
- Maintain and actively share knowledge on the latest market trends in our key Sectors
- Design and implement Market Intelligence Dashboards for our Executive Committee and work with them to improve our use of intelligence and data to inform our decisions and apply fact-based insights to impact key business decisions and UK wide strategy planning
- Work with other parts of the business to implement (across Sopra Steria UK) the use of advanced analytics, including predictive models, to further our understanding of our markets and the identification of risks and opportunities
- Identify key topics/trend for further exploration by the Senior Leadership Team
- Own, refine and manage our Customer Satisfaction programme
- Persistent, proactive, assertive and analytical approach
- An holistic and strategic view
6
Responsibilities For Analyst, Advertising & Marketing Intelligence Resume
- Recommends appropriate research design and methodology and manages both internal and external resources needed to execute studies
- Designs questionnaires and sample frameworks, manages fieldwork, conduct analyses and presents results
- Presents research insights in an actionable format to facilitate implementation of results and stimulate future research
- Champions research-based insights among key stakeholders. Builds a base of knowledge that grows in value over time
- Driving increased adoption of intelligence information in for Business decision-making through the use of multiple communication tools and channels (i.e., presentations, newsletters, intranet, trainings and workshops)
- Effectively manage and supervise the team, communicating vision and parameters, providing opportunities for personal and professional growth through regular performance reviews, guidance, and encouraging training while presenting new techniques, and recruiting and hiring new staff members as required
7
Responsibilities For Manager, Marketing Intelligence Resume
- 1) Delivers market intelligence reports on requests, through office on-desk research: Gov. website, industry website, Search engine, 3rd party data providers, Market research companies…
- Performs data mining and statistical analysis of cross-channel client data to produce insights that drive data-driven marketing campaigns
- 3) develop new Templates (mostly in excel) of Management tools according to business requirement
- 2) Market Research information/Competitor information Chart maintenance and update
- 5) Be able to do analysis on data/intelligence projects to conclude insights of business through working with different functions; Mapping new growth opportunity and present for leadership with justifications
- Compile and analyze behavioral and attitudinal data to determine trends in media usage, sports consumption, brand affinity and fandom
- Translate the data into meaningful strategic and tactical recommendations based on these analyses
8
Responsibilities For Marketing Intelligence & Analytics Storyteller Resume
- Integration of media data-based insights for campaign, tactics and creative development, management of results through performance analysis and optimization efforts
- Identify opportunities for new media channels and tactics to meet client goals and grow revenue
- Analyses of our internal data
- Support the team in analysis of market data received by the external auditors
- Presentation preparation to communicate results to internal stakeholders and local BUs
9
Responsibilities For Digital Marketing Intelligence Associate Manager Resume
- Have an analytical Skills for Major part of the job is to determine what data trends mean. Being able to analyze the data is crucial to have a Communication skills, once the data is analyzed, then communicate the findings to the management or internal clients
- Good Problem-Solving, have an excellent attention to detail and have a great passion for learning and deliver
- Proficiency with social listening tools, such as Synthesio or Treato
- Develop comprehensive analysis and reports on ad hoc key intelligence topics relating to the Healthcare industry
- Fluent English in both writing and verbal communication
- Customer profiling, segmentation and campaign management
10
Responsibilities For Marketing Intelligence Analytics Manager Resume
- Support the marketing department and other departments with data driven business insights
- Mentor and communicate across departments in a team and matrix environment
- Product management or market research background
- Customer-driven, result-oriented, data sensitivity
- Data driven, analytic mindset
- University level (master in the area of Economy/ Econometrics/Behavioral Science/Marketing) with a strong emphasis on data analytics, but also including marketing strategy
- Liaise with regional offices and oversee and co-ordinate the secondary research requirements for our Health Systems businesses
- Collaborate on a project basis with Marketing, Business groups and Markets organizations, Marketing Intelligence teams and other key stakeholders to leverage the BCDM-MI analytical capabilities
- Conduct and support both quantitative and qualitative market and consumer research and translate that into mid to long term trends
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